Senior Thesis Process Book by Diana Lowrie

N A LO W R

GRAPHIC DESIGN

UNI OF TENNESSEE KNOXVILLE

ra ph

i c d e si gn

2012

THE FINAL FRONTIER omg!

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diana lowrie

SP 2012

table of contents

pre-syllabus

passions & curiousities

letter to Sarah + feedback

syllabus

Thesis Ideas 16 Research 18 Mobile Phone Graphic The Dinner Date is highlighted by The Mobile Culture

Thesis Ideas Presentation Progress Report #1 and Blackboard feedback

Decision Tree Converging exercise on thesis ideas.

Thesis | Parts + Pieces Observation, Arguement + Project Scope

Debbie Millman | Branding How to think like a great graphic designer

Self Promo 46

Thesis | Parts + Pieces

blackboard feedback

thesis direction comparison

50 Questions Fellow Graphic Designer Timothy Kempf interviews me about my thesis project

Thesis Contracts Revisions + Deliverables up until Midterm

70 Logo 76 Precedents 80

Web Inspiration

Sitemap

Mood boards

SHIT 2 NO Homescreen First iterations trying to set a clear vision

website at midterm

midterm feedback

McKenzie Wark

98 Profesh Interviews 104 Final Logo 10 5

Final Project Brief For final presentations

10 6

Final Website Design Several redesigns later

122

Final Reflections Questions from Sarah

123

Final Feedback From Jurors + Classmates

Abstract Our culture has become unconscious consumers of media making modern society impatient, distracted and socially inept. Without an Emily Post for the Y Generation, these 18-24 year old college students lack a general sense of social decorum. We donâ&#x20AC;&#x2122;t want to take orders from someone pointing a finger at our improper behavior. By showing Generation Y cellphone users their bad habits and behavior of using cellphones in public, this project will hold a mirror to their faces first-hand via their peers. Project Description Cell phone technology has advanced considerably in the last ten years. As the Internet has infiltrated more media mediums, we have become distracted stimulusseeking consumers of digital technologies. Our culture as a whole is individualistic and pushes back against authority. Since mobile computing technologies are so new, we are without an Emily Post for this digitallyobsessed generation, these 18-24 year olds have a general lack of social decorum. This project will hold a mirror to Generation Y cellphone users and show them to their bad behavior first hand via their peers through peer-driven website. The goal is to provide a network for this generation to exhibit their observations online via photos, videos or text messages. This project will inadvertently educate Generation Y by having them police each other tthrough particapatory observation. By seeing the lack of social decorum in others in their peer group, this self-reflection will correct a growing social dilemma. 6

project brief

1. Observation: Our culture has become unconscious consumers of media making modern society impatient, distracted and socially inept. 2. Argument/Statement: Without an Emily Post for the digitally-obsessed generation, 18-24 year olds have a general lack of social decorum when it comes to using their cellphones in public. 3. What research backs up your argument? Nicholas Carr: “The Shallows: What the Internet is Doing to our Brains” -Carr discusses how the Internet has changed us in memory, distractedness and concentration levels and ultimately we don’t know the long-term effects on our brains. Emily Post: “Etiquette: 18th Edition” - A guide book written for modern day manners from a myriad of social situations from private conversations and table manners to technology etiquette. Sherry Turkle: “Alone Together: Why We Expect More from Technology and Less from Each Other” - An MIT professor discusses the technological devices that have taken over our lives and nuances of social interaction. How we react to this technology ultimately it is the next generations who will be determining the level of connectivity between device and society. 4. Final form + deliverables: Web Interface design mockup of the full functioning elements of Shit U need 2 no website in PDF. 5. Audience: College students ages 18-24 who own cell phones. 6. Audience value: To provide college students a way to see how they are being perceived so to become aware of certain protocol and etiquette they need to know. 7. What is your intention with the outcome? Educate

Diana Lowrie

8. Definition of any key terms: cellphone - any mobile device with a computer integrated technology capable of accessing the internet. Emily Post etiquette - refers to propriety and rules of behavior commonly associated with United States at the turn of the 20th century that were standard for society. decorum - behavior and conduct in good taste and form digitally-obsessed - refers to Generation Y users of media devices and social media on an excessive level. Generation Y - the demographic age group born from the early 1980’s - late 2000’s. This generation is marked by the increased use of communication devices, technology and media consumption. 9. What expert have/will you be speaking with + why + when? Patricia Rossi, Etiquette Expert and author of Everyday Etiquette: E-mailed back and forth the last few weeks about her opinions on cellphone etiquette and younger generations, cardinal rules and ways to communicate annoyances. 10. Precedents: -Virgin Mobile’s Center of Phone Etiquette (COPE) | designed by One Trick Pony This website is a forum to vent on cell phone etiquette violators.

-Mobile Phone Etiquette: The Dinner Date | a graphic by The Mobile Culture This graphic relates to phone etiquette in a humorous tone.

-Christopher Rouleau for Toronto’s Etiquette Project SHHH! Cards by Society for Handheld Hushing designed by Coudal Partners A direction relation to the problem of cell phone etiquette. Thees cards were meant to be handed to offenders in public or private situations to make the person aware of their behavior and to become a better citizen.

11. Value to Design community: Shit U need 2 no starts the dialogue on cellphone etiquette by providing a platform for positive social change.

PRE-SYLLABUS

advanced deSIGn

452 :: SPRING 2012

1. Self reflection letter - due printed out to hand in first day of class, Wednesday January 11th.

THE HOLIDAYS ARE FOR THINKING AND

Dear Sarah, In this letter I am taking the time to reflect on where I have been as a designer and where I am interested in going. I will be reflecting on my previous projects as well as my process –– providing insight into how I work best. Identifying what motivates me and drives my interest and curiosity within a design project. I will then use this self-reflection to outline ways you can best advise me this semester.

DOING

In addition to this, I will also put some ideas/interests forward about my thesis project and write about where these interests come from and how they will motivate my curiosity for an entire semester. Sincerely, Each member of the Senior class p.s. - In writing this letter I will take the time to write a draft and edit it, as opposed to doing it all the night before, use proper grammar, and spell-check. 2. Calendar Design a calendar, in whatever form works best for you, and bring it in the first class. We will plug in all of the important semester dates on the first day to ensure everyone is aware of the timeline. Design something that you can work with throughout the semester. 15 weeks go by mighty fast. 3. Ideas Progress Report - due Wednesday, 18th The class will revolve around several progress reports that serve as benchmarks to making progress. The second week of classes you will be asked to make a presentation to the class that introduces a draft of your project abstract, and an introduction to your project description. You should take the holiday season to carefully read the attached document on a thesis project. Some other things to consider: _Two important points to remember when developing self-directed projects: 1) An idea (creative project) is not simply an observation 2) An idea comes from an observation. _You can pick up a previous project and use that as the seeds for your thesis, however you are expected to take it much farther than you were able to the first time. _Define the challenge/project focus first (i.e. the idea, the objective, the goal, the question) not the formal solution. Rarely do retrofit projects succeed in reaching the depths expected of you next semester. _The more cliche the topic, the more problems you will have in finding a unique perspective that hasn’t already been explored: the more original the topic, the better response you will get. _Projects that focus on process must come to a level of conclusion through analysis and synthesis. A project of process for the sake of process is not acceptable. _ You may work in teams, however the department will expect a team’s worth of effort put into the project. _ Your project should not be an exercise in training yourself on a new software program. Learning a program to generate your outcome should be a by-product, NOT an end goal. That said if you have to learn a new software program, dig into it over the holidays. _ Under no circumstances are you allowed to do a project for an existing client as a thesis project. 8

passions & curiosities L

stationery wedding invitation design

P+C What I found myself going to again and again over Winter Break. Some of my passiona & curiousities:

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x Glasford + Walker x Cargo Collective | Eric Kass

letterpress anything! minitures fashion & current trends psychology gaining life skills speaking your mind mental health sharing your story geneology learning organization

x A Printable Press

collage

x Another Example

decor on a budget

x Liam Stevens x Andy Baron x Ade Chang x Seven Swans x Ryan Ferrer x Scrap Studio x Rhonda Designs x Quill & Fox x Notebook Doodles x Lovely Stationery x Jane Churchill x Job Description x Georgia Gray x BĂźro Uhfo x Betsy Dunlap x Bella Figura x Nack Creative x Nick Brue x Stephanie Rubo

PINTEREST Real Simple magazine DIY + crafts re /up cycling posters + needlepoint hand lettering textures on paper branding elements astrology & numerology fabrics & patterns ephemera calligraphy illustration styles watercolor vintage photography

x Studio Worldwide

diana lowrie

SP 2012

self ref lection let ter

Dear Sarah, I spent the holidays reflecting on where I’ve been and where I’m going as a designer with my process in the middle for good measure. Here I will be reflecting on my previous projects and providing ways I work best. I have discovered from previous projects I love the consistency of having and or setting rules for myself. Whether this means creating a timeline for my schedule, finding the variables or constants within a project or brand or just staying on the straight and narrow. I found my voice in your Design 351 class with my Pursuit of Craftiness Project. I feel as a designer I was reborn that semester. Until that time I was floundering a little bit exploring several different styles and aesthetics but going back to my roots, as a crafter is where I feel my heart and design sings. I gravitate towards textures I new discovery from Design 451 with Deb and our semester long branding project. I sometimes I forget that going the craft, texture and DIY route is where I belong. I gravitate towards projects that empower an individual with crafts, especially if it comes to recycling. My core value system of family, self-reliance and strength in possibility are what I want my work to reflect. I feel concentrating on a subject like DIY fulfills those qualities and affords me to be able to translate the subject matter as a designer into easier to digest pieces for an audience. What motivates me as a designer: large quantities of an item, photography, miniatures, letterpress, DIY projects and crafts (Pinterest & StumpleUpon), invitation design, fashion and current trends, patterns and collage work. I constantly scour the Internet for different designers, design companies and artists that fall into those categories. I have noticed now as a designer what does bug me about my current breathe of work is my level of refinement. I was trying to go back to several projects over the Winter Break but lost steam. I want to go back into my portfolio with a fresh eye and get my pieces to a visual standard. The best way to advise me this semester would be to remind me of deadlines, keeping with a consistent schedule and having critiques with my fellow

classmates. I feel our critiques last semester were invaluable. Perhaps as a senior class we could arrange class critiques outside of class since the structure is set a bit differently. I have always found that you (Sarah) have been a great help in guiding my direction as a designer. I remember several times sitting in your office and walked away feeling inspired, motivated and ready to work. My interests for this semester are to again go back into some of my earlier work and projects to get them “up to par” and perhaps expand on my Pursuit of Craftiness program from 352. I have been thinking about it over the last week and I am really interested in a community building activity. If you remember, this project was affording college students to take small workshops through their dorm on upcycling items typically thrown away by college students at the end of the semester. I also have general interests in the shape of time and the quality of life as in how people choose to spend and live their lives (via wasting it) in a technologically advanced society. Another words Americans are wasting away their lives in front a screen of some kind. I also find it interesting how our generation quantifies our lives. Are we just checklists? Another topic of great interest and close to my values would be living a more authentic life. I am not sure how this could be translated yet into a larger project. From my notes in my sketchbook I am interested in quantity vs. quality, status quo, accomplishments, “stuff” we own and cultural fulfillment. Along the lines of fashion I am intrigued by the fashion food chain and how the trickle down effect works in the regards to large fashion houses, haute couture designers and name brand designers to Target, Forever 21 and other department stores. I have found several people over the break that don’t shop at some of these places for the sheer fact of creative integrity to the original source. I hope with this letter you are able to gain more insight into my interests and me as a designer for the coming semester. I look forward to working with you and am excited for the journey ahead.

Hi Dianna:: Just finished up reading your letter and have a few comments. Let’s remember a few things first. A thesis is a ‘proposition based on an original observation that can be supported through research’. This means that you need to embark on a level of investigation that pushes you to come to a conclusion. Whatever observations you are working from should be pointed out in your presentation next week. Your love of craft and DIY can certainly become a focus. This is obviously where your interests are. And while you have several examples of this in your current body of work, you will want to understand how your work this semester can compliment those. You don’t want your portfolio to be filled with the same types of things, but demonstrate a wide range of investigation, even if it is focused on a single topic. You seem inspired by visual accumulation. You identify concerns with material goods and quantity vs. quality as it relates to cultural fulfillment. There are many avenues you could go down, and asking your own questions based on observation (and not falling prey to knowing the form you want to produce and reverse-engineering the concept). Observations that can lead you to the project that allows you a deeper understanding of that which is of most interest to you. Looking forward to your presentation on Wednesday. :: Sarah

SYLLABUS

INSTRUCTOR INFO

senior thesis

452 :: SPRING 2012

M/W 9:05pm – 12:05pm

Room 329

Sarah Lowe slowe@utk.edu office hours:: W 4:00-5:00 class website:: on Blackboard unless indicated otherwise

A good idea provides a framework for design decisions, guiding the work. ~ Noreen Morioka

OOBJECTIVES

» To be able to define a relevant design problem for directed study, setting goals, limitations and following the required timetable. » To integrate meaningful research into the design process. » To critically analyze a subject matter and draw conclusions from the analysis. » To develop an appropriate design methodology for visualizing the subject /content. » To be able to visually execute the content on a high-level. » To be able to document and represent your process as it relates to your semester’s journey. In this class, you have the opportunity to focus on an area of interest and investigate it for the entire semester. This class is by and large self-directed by nature. Self-motivation and daily progress are the key for a successful senior thesis. The main components of your thesis project are: problem definition/abstract, research, analysis, methodology, execution and documentation. Detailed information about each component will be provided during individual and group meetings. Your grade for this class will be based on the following criteria:

aGRADING

» Understanding, completion, and quality of all aspects of the class requirements listed below from concept, research, and process through to final presentation. » Professionalism. The quality of the presentation of your projects and ability to articulate your concepts. » Ability to work as a team to both give and receive feedback. » Ability to process and implement and improve presentation based on feedback from the instructor. » Time management & responsibility. Ability to successfully manage your time in relation to the scope of the project. » Ability to transform a subject matter into a self-contained whole. Your final grade will be based on the above with additional consideration being given to your attendance and ability to get to class on time both at the start of class and after breaks. Due to the flexible schedule of this class, you are required to show on the days and times that are allotted for you. You are allowed the typical 2 absences without being penalized, except for the mid-semester and final thesis presentations. Failure to appear at either of these 2 presentations will result in automatic failure of the class. As this is a class required to complete the program, there will be NO INCOMPLETE (I) GRADES GIVEN UNLESS THERE’S A DIRE EMERGENCY BACKED UP WITH PROPER PAPERWORK. Period. Grade components: 1. Completion of project brief. 2. Completion of actual thesis project meeting the requirements of each benchmark, thoroughly and on time 3. Completion and submission of process book. 4. Successful improvement of OC skills throughout the semester 5. Participation and attendance at required presentations, reviews & senior show.

_ ideating IDEAS INSIGHT INSPIRATION

thesis ideas

Every designers’ dirty little secret is that they copy other designers’ work. They see work they like, and they imitate it. Rather cheekily, they call this inspiratoin. -- Aaron Russell

Time

Technology

Quality over Quantity

Fashion Foodchain

Topic of Interest:

Quantifying our lives

Digital vs. Analog Living

Living an Authentic Life

Living a Faux Life

Internet Rules US

How do we measure our lives? I’ve been watching a lot of OWN (Oprah Winfrey Network) and have started to ask myself how I measure success. How does our society measure success? With so many families in debt, have material possessions have become an emotional equivelent for fulfillment?

Technology has evolved the way we choose to live our lives. We have selected convenience over quality and quantity over substance. This is a topic of great debate as the internet integrates into nearly all of our everyday interactions. Appliances have computer screens, GPS in our cars and smartphones act as mini computers in our pocket.

Society as a whole lives in buy now infomercials. Back several generations you saved for the item you most wanted and coveted your belongings. Now we are greedy consumers pumped by popular culture to buy and throw away rather than save and fix.

What does buying cheap do to our master designers? How does this food chain work? We see high fashions on the runway and 6-9 months later we see it in Forever 21 ripped off from the runway? What does this mean economically for our country? We outsource all if not most of our production overseas. What are the quantities of trends doing to the quality of our clothing?

Our minds are warped beyond belief. We no longer reach for resources on a shelf nor would be know how to find them half the time. Google is our answer for everything.

- achievements Summa Cum Laude design awards - generation benchmarks 1,000 tweets # of friends on FB # of followers - important documents Driver’s License High School Diploma - monuments seen Statue of Liberty - places you’ve traveled Egypt Paris London Hawai’i How does this relate to our identity? By measuring your “successes” does that mean you have lived your life? Are we just walking checklists?

How has this evolution changed our quality of social interactivity? Are there possible solutions for society to evolve to a more quality existance? I realize society has to choose perhaps our values need to be reevaluated as a whole. By creating a more authentic life will this evolve our society? Many individuals are doing this now, can local groups and community resources be pulled into a website for everyone? - Home Depot free workshops - Farmer’s Markets - co-ops - local farms - community gardens - consignment shops

What if their were more workshops available to the community who want to know quality of items vs. buying an instant fix. Like Home Depot workshops and Consumer Reports had a baby. As an associate at Bed, Bath and Beyond I’ve learned a lot about the basic quality traits to look for in just about any home good (other than appliances cause that’s another world). How could I share what I know in a fun and fresh way? I think everyone should know what they are buying. Each brand usually has an information chart but rarely do people know what to do because they get so overwhelmed.

Why can’t we live on smart basics and a few trending items? Places like Forever 21 and Wet Seal have bread Hollywood Starlett Wannabee’s by wearing only several items a few times then tossing the item aside for a landfill. This Style Starlett mentality is a Syndrome fueled by our culture and popular media. What if I minialized my wardrobe by example? Could I do it? Could I just buy my quality item and survive on a few trending items? How attached am I to the trendy teet?

We are dumb

What is the internet doing to our memory? Is there a way to get back to memorizing to help maintain our brain power? Are we remembering more than we did 20 years ago since the pace of society has drastically increased? Are we remembering less because technology is doing it for us? How does this affect our retention skills? Are we getting dumber? I know there are games on the market to help kick start our memory, help us retain our quick wit and decision making skills? What else could be done to help establish this? An iPhone app/game that would quiz you on phone numbers, email, addresses? Something that could force you into memorizing something you know?

in our words _ IDEAS INSIGHT INSPIRATION

Stop talking, start creating. Sometimes you need to restructure your system (creative process). --Jacob Schneider

I’ve learned my best work comes from outside the computer --Paige Berry

Every designers’ dirty little secret is that they copy other designers’ work. They see work they like, and they imitate it. Rather cheekily, they call this inspiratoin. -- Aaron Russell On our first day of class Sarah Lowe (SL) asked us what reflections stuck out us the most when writing our letters. Here is what our senior class had to say: Without having community it is hard to push yourself forward. You will hit walls but you just have to learn to push through them. --Taylor Dudney

Learn to be self-guided and relax. --Simon Sok Work around people. --Elizabeth “Bitsy” Conde Keep a good pace. If you work too fast you burn out. I’ve learned to pace myself so I can come back with a fresh eye and gain perspective. --Amy Price

Most important thing to remember is to have fun while you work. Keep doing what you’re doing and have fun while you’re doing it. --Anna Woodard

You can let go something when it isn’t working. Be flexible. --Sara Thomas

Create and stick to a schedule. Make it your ritual. --BJ Smith (Consistent maintenance) SL

Focus on your obstacles earlier on so you can stay excited.

(Edit and make a decision. Simple is the hardest) SL

Finds it helps to talk about your work to outsiders. --Jaclyn Salem

Aiming at the end result before you are there can be frustrating. Rely on your process. --Harrison Vincent

Thinking and reflecting alone is good. Get outside of your element. --Sean Leader (Maintain a healthy lifestyle) SL {Be flexible with your process. How you setup your structure and your process is different each time and solves many creative problems) SL

--Sarah Luscombe

Know what failure looks & feels like. --Brooke Mays

Writing is important to my process. Get started earlier. --Tommi Sharp

Have confidence in your decisions. Remember to make yourself happy.

GOAL OF THESIS IS TO GENERATE NEW KNOWLEDGE. What is the value of your exploration? Don’t fall into process. You have to bring your form into a conclusion.

--Nicole Cooksey (Finish hat you set out to do) SL

GOALS FOR NEXT WEEK: /work on resumé /research indexhibit /work on abstract + presentation

research

»Q

There is a pleasure from learning the

simple truth, and there is pleasure from learning that the truth isn not simple.

My preliminary research started » from my own line of questioning about smartphone etiquette in our modern day society. Are there books on smartphone etiquette? Is there a lot of information on the market on how to handle smartphone usage in public and private situations? Are they geared towards my target audience? How effective is this information? Is it working to inform college students to be socially aware? York Times - The Joy of Quiet by Pico Iyer »pg.The1 - New In barely one generation we’ve moved from exulting in

the time-saving devices that have so expanded our lives to trying to get away from them -- often in order to make more time. The more ways we have to connect, the more many of us seem desperate to unplug. There are Internet rescue camps in South Korea and China to try and save kids addicted to the screen. pg. 2 - The average American spends at least eight and a half hours a day in front of a screen, Nicholas Carr notes in his eyeopening book “The Shallows.” The average American teenager sends or receives 75 text messages a day, through one girl in Sacramento managed to handle an average 10,000 every 24 hours for a month. The children of tomorrow...will crave nothing more than freedom, if only for a short while, from all the 18

Wayne C. Booth, The Rhetoric of Fiction

blinking machines, streaming videos and scrolling headlines that leave them feeling empty and too full all at once. “Distraction is the only thing that consoles us for our miseries,” the French philosopher Blaise Pascal wrote in the 17th century, “and yet it is itself the greatest of our miseries.” When telegraphs and trains brought in the idea that convenience was more important than content--and speedier means could make up for unimproved ends--Henry David Thoreau reminded us that “the man whose horse trots a mile in a minute does not carry the most important messages.” ...breaking news is coming through perpetually with CNN and Debbie’s posting images of her summer vacation and the phone is ringing. We barely have enough time to see how little time we have. And the more that floods in on us (the Kardashians, Obamacare, “Dancing with the Stars”), the less of ourselves we have to give to every snippet. All we notice is that the distractions that used to guide and stead us--between Sunday and Monday, public and private, here and there--are gone.

pg. 3 - So what to do? The central paradox of the machines that have made our lives so much brighter, quicker, longer and healthier is that they cannot teach us how to make the best use of them; the information revolution came without an instruction manual.

people who didn’t have access to technology, not it’s about the people who can’t peel themselves away from it.

with Katie Heaney, 24, of The Hairpin’s Reading Between the Texts; Robin Abrahams, 44, of The Boston Globe’s Miss Conduct; Emily Yoffe, 55, of Slate’s Dear Prudence; Peter Post, 61, of The Emily Post Institute; and Margo Howard, 71, of Dear Margo.

Technology.com - Step Away from the Smartphone with Allison Arieff, Editor, GOOD and columnist for The New York Times.

pg. 1 - As Matt Richtel, New York Times Reporter, explained it to Teri Gross in an interview on Fresh Air, “When you check your information, when you get a buzz in your pocket, when you get a ring -- you get what they call a dopamine squirt. You get a little rush of adrenaline,” he says. “Well, guess what happens in its absence? You feel bored. You’re conditioned by a nuerological response: ‘Check me check me check me check me.’” pg. 2 -Matt Richtel states: There is a term for this --intermittent reinforcement--you never know when you’re going to get something good or thrilling so you check all the time. When parents are trying to get their kids less engaged with devices, they should look at their own behavior. This has an impact on adults as well. Plenty of studies show the myth of multitasking. But the difference with adults is that their brains are already developed--scientists say we already have the ability to focus. We’re not habituated to from an early age to contantly switch our attention. No doubt this has a material impact on adults--on performance, focus, creativity, deeper thought, how we related to each other interpersonally. Experts say, ‘start examining your digital diet.’ [After the New York Times series came out], a lot of people wrote to me ato say, ‘Once I started to think about it, I realized, holy cow, I’m on this a lot and on it more than I’ve fully realized.’ pg. 3 - Our brains are constantly pinged with stimulation...but I do think there is a balance to be found. And it will keep accelerating. It’s being discussed that the idea of digital divide is shifting--it used to describe

Technology.com - Keep It In Your Pants: »Smartphone Etiquette at Every Age

pg. 1 - You’re at dinner with an old friend. May you set your smartphone on the table?

Heaney, 24: Unless you’re expecting a call from the president or something, then no. Phones should be put away in restaurants and bars. Yoffe, 55: Why would you set your phone on the table? To implicitly announce, “Let’s acknowledge you’re a bore and anything that comes through my phone is going to be more interesting than what you have to say.” pg. 2 - You’re walking down the sidewalk. It is ever appropriate to simultaneously scroll through your Twitter feed?

Heaney: Are you around lots of people/pointy objects/ canyons? Then no. Otherwise, yes. To me this is all about: Can you multi-task or can you not? Yoffe: It’s a good idea if you enjoy a) stepping into traffic, b) falling down manholes. One of Lyndon Johnson’s favorite putdowns was, “He can’t walk and fart at the same time.” But basically no one can walk and Twitter [Tweet] at the same time. Post: As long as it doesn’t cause you to lose track of where you are, or make you step into the street or bump into people, doing that on the street is fine. It only becomes a problem when you’re walking with someone else and are paying more attention to a machine than you are another person. Howard: I am not in favor of walking and trying to read anything. With young people, I notice that they cross streets, oblivious to traffic, either talking or reading. If someone wants to read or talk, I would suggest stopping and leaning, if they must, against a building. 19

research

The Atlantic - Is Google Making Us Stupid? »What the Internet is doing to our Brains by Nicholas Carr pg. 1 - Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. My mind isn’t going--so far as I can tell--but it’s changing. I’m not thinking the way I used to think. I can feel it most strongly when I’m reading. Immersing myself in a book or a lengthy article used to be easy. My mind would get caught up in the narrative or the turns of the argument, and I’d spend hours strolling through long stretches of prose. That’s rarely the case anymore. Now my concentration often starts to drift after two or three pages. I get figety, lose the thread, begin looking for something else to do. pg. 2 - But that boon comes at a price. As media theorist Marshall McLuhan pointed out in the 1960’s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. Anecdotes alone don’t prove much. And we still await the long-term neurological and psychological experiments that will provide a definitive picture of how Internet use affects cognition. But a study published of online research habits, conducted by scholars from University College London, suggests that we may be in the midst of a sea change in the way we read and think. “ It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms or “reading” are emerging as users “power browse” horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.” pg. 3 - Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cellphones, we may well be reading more today than 20

we did in the 1970’s or 1980’s, when television was our medium of choice. “We are not only what we read, says Maryanne Wolf, a developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain. “We are how we read.” Wolf worries that the style of reading promoted by the Net, a styel that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tent to become “mere decoders of information.” Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. pg. 5 - When the Net absorbs a medium, that medium is re-created in the Net’s image. It injects the medium’s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of all the other media it has absorbed. A new e-mail message, for instance, may announce its arrival as we’re glancing over the latest headlines at a newspaper’s site. The result is to scatter our attention and diffuse our concentration. The Net’s influence doesn’t end at the edges of a computer screen, either. As people’s minds become attuned to teh crazy quilt of Internet media, traditional media have to adapt to the audience’s new expectations. Television programs add text crawls and pop-up ads, and magazines and newspapers shorten their articles, introduce capsule summaries and crowd their pages with easy-to-browse info-snippets. Old media have little choice but to play by the new-media rules. Never has a communications system played so many roles in our lives. pg. 6 - Google has declared that its mission is “to organize the world’s information and make it universally accessible and useful.” It seeks to develop “the perfect search engine,” which it defines as something that “understands exactly what you mean and gives you back exactly what you want.”

In Google’s view, information is a commodity, a utilitarian resource that can be mined and processed with industrial efficiency. The more pieces of information we can “access” and the faster we can extract their gist, the more productive we become as thinkers. pg. 7 - The idea that our minds should operate as high-speed-data-processing machines is not only built into the workings of the Internet, it is the network’s reigning business model as well. The faster we surf across the Web--the more links we click and pages we view--the more opportunities Google and other companies gain to collect information about us and to feed us advertisements. Most of the proprietors of the commercial Internet have a financial stake in collecting the crumbs of data we leave behind as we flit from link to link--the more crumbs, the better. The last thing these companies want is to encourage leisurely reading or slow, concentrated thought. It’s in their economic interest to drive us to distraction. How the Internet Makes us Stupid by Nicholas »Carr... inspired to write the book after he realized tha the was losing his own capacity for contemplation and contemplation.

pg. 1 - People who read text studded with links, the studies show, comprehend less than those who read words printed on pages. People who watch busy multimedia presentations remember less than those who take in information in a more sedate and focused manner. People who are continually distracted by emails, updates and other messages understand less than those who are able to concentrate. And people who juggle many tasks are often less creative and less productive than those who do one thing at a time.

neuroscientist Eric Kandel. Such associations are essential to mastering complex concepts and thinking critically. The Roman philosopher Seneca may have put it best 2000 years ago: ‘’To be everywhere is to be nowhere.’’ pg. 2 - The constant distractedness that the net encourages - the state of being, to borrow a phrase from T. S. Eliot, ‘’distracted from distraction by distraction’’ - is very different from the kind of temporary, purposeful diversion of our mind that refreshes our thinking. The cacophony of stimuli short-circuits both conscious and unconscious thought, preventing our minds from thinking either deeply or creatively. Our brains turn into simple signal-processing units, shepherding information into consciousness and then back out again. What we seem to be sacrificing in our surfing and searching is our capacity to engage in the quieter, attentive modes of thought that underpin contemplation, reflection and introspection. The web never encourages us to slow down. It keeps us in a state of perpetual mental locomotion. There’s nothing wrong with absorbing information quickly and in bits and pieces. The ability to scan and browse is as important as the ability to read deeply and think attentively. What’s disturbing is that skimming is becoming our dominant mode of thought.

The common thread in these disabilities is the division of attention. The richness of our thoughts, our memories and even our personalities hinges on our ability to focus the mind and sustain concentration. Only when we pay close attention to a new piece of information are we able to associate it ‘’meaningfully and systematically with knowledge already well established in memory’’, writes the Nobel prize-winning 21

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research

» Etiquette in North America

Judith (Perlman) Martin from Wikipedia (born 1938) better known by the pen name Miss Manners

from Wikipedia

pg. 1 - Etiquette rules in the United States and Canada generally apply to individuals, unlike cultures with more formal class structures, such as those with nobility and royalty. Both Canada and the United States share cultural and linguistic heritage originating in Europe, and as such some points of traditional European etiquette apply to both.

Before she began her advice column, she was a journalist, covering social events at the White House and embassies; she then became a theater and film critic. Letitia Baldrige from Wikipedia (born 1925) pg. 1 -

Among the most prominent writers on North American etiquette are Letitia Baldridge, Judith Martin, Emily Post, Elixabeth Post, Peggy Post, Lizzie Post, Gertrude Pringle and Amy Vanderbuilt.

Shallows: What the Internet is Doing to »OurTheBrains by Nicholas Carr

Current etiquette books do not employ the concept of “best society” but rather define etiquette as a set of guidelines that “help steer our behavior as we move through our daily routines” and that can help deal with “the pressures of modern life.”

pg. 43 -Clocks didn’t just become more accurate and more ornate. They got smaller and cheaper. Advances in miniaturaization led to the development of affordable timepieces that could fit into the rooms of people’s houses or even be carried on their person.

Emily Post from Wikipedia (1872-1960) pg. 1 - Born into privilege Emily Price the only daugher to to architect Bruce Price. She was educated at home and attended Miss Graham’s finishing school in New York. She met and married a prominent banker Edwin Main Post. When her two sons were old enough to attend boarding school, she turned her attention to writing. She produced newspaper articles on architecture and interior design, as well as stories and serials for such magazines as Harper’s, Scribner’s and The Century, as well as some light novels. In 1922 her book, Etiquette in Society, in Business, in Politics, and at Home became a best seller, and updated versions continued to be popular for decades. After 1931, Post spoke on radio programs and wrote a column on good taste; appearing daily in over 200 newspapers after 1932. 22

pg. 1 - Is an American journalist, author and etiquette authority. Martin’s uncle was economist and labor historian Selig Perlman. Martin was born and spent a significant part of her childhood in Washington, D.C. She lived in various foreign captials as a child, her father, a United Nations economist, was frequently transferred.

The personal clock became, as Landes writes, ”an ever-visible, ever-audible companion and monitor.” By continually reminding its owner of “time-used”, time spent, time wasted, time lost,” it became both “prod and key to personal achievement and productivity.” The “personalization” of precisely measured time “was a major stimulus to the individualism that was an ever more salient aspect of Western civilization.” pg. 44 - Every technology is an expression of human will. Through our tools, we seek to expand our power and control over our circumstances--over nature, over time and distance, over one another. pg. 48 - Today, at last, the mists that have obscured the interplay between technology and the mind are beginning to lift. The recent discoveries about neuroplasticity make the essense of the intellect more visible, its steps and boundaries easier to mark. They

tell us that the tools man has used to support or extend his nervous system--all those technologies that through history have influenced how we find, store, and interpret information, how we direct our attention and engage our senses, how we remember and how we forget--have shaped the physical structure and workings of the human mind. Neuroplasticity provides the missing link to our understand of how informational technologies have exerted their influence over the development of civilization and helped to guide at a biological level, the history of human consciousness. pg. 77 - Now the mainstream is being diverted, quickly and decisively, into a new channel. The electronic revolution is approaching its culmination as the computer--desktop, laptop, handheld--becomes our constant companion and the Internet becomes our medium of choice for storing, processing, and sharing information in all forms, including text. The new world will remain, of course, a literate world, packed with familiar symbols of the alphabet. We cannot go back to the lost oral world, any more than we can turn the clock back to a time before the clock existed. “Writing and print and the computer,” writes Walter Ong, “ are all ways of technologizaing the word”; and once technologized, the word cannot be de-technologized. But the world of the screen, as we’re already coming to understand, is a very different place from the world of the page. A new intellectual ethic is taking hold. The pathways in our brains are once again being rerouted. pg. 87 - The growth in our online time has, in other words, expanded the total amount of time we spend in front of screens. According to an extensive 2009 study conducted by Ball State University’s Center for Media Design, most Americans, no matter what their age, spend at least eight and a half hours a day looking at a television, a computer monitor, or the screen of their mobile phone. Frequently they use two or even all three of the devices simultaneously. pg. 89 - When old technologies are supplanted by new ones, the old technologies often continue to be

used for along time, sometimes indefinitely. But the old technologies lose their economic and cultural force. It’s the new technologies that govern production and consumption, that guide people’s behavior and shapre their perceptions. That’s why the future of knowledge and culture no longer lies in books or newspapers or TV shows or radio programs or records or CDs. It lies in digital files shot through our universal medium at the speed of light. We’re almost certainly reading more words today than we did twenty years ago, but we’re devoting much less time to reading words printed on paper. Rarely have we paused to ponder, much less question the media revolution that has been playing out all around us, in our homes, our workplaces, our schools. Once information is digitized, the boundaries between media dissolve. pg. 91 - Interactivity, hyperlinking, searchability, multimedia--all these qualities of the Net bring attractive benefits. Along with the unprecedented volume of information available online, they’re the main reasons that most of us are drawn to using the Net so much. We like to be able to switch between reading and listening and watching without having to get up and turn on another appliance or dig through a pile of magazines or disks. It’s the new technologies that govern production and consumption, that guide people’s behavior and shape their perceptions. pg. 116 - ...the Net may well be the single most powerful mind-altering technology that has ever come into general use. At the very least, it’s the most powerful that has come along since the book. pg. 119 - The Net also provides a high-speed system for delivering responses and rewards--”positive reinforcements,” in psychological terms--which encourage the repetition of both physical and mental actions. It also turns us into lab rats contantly pressing levers to get tiny pellets of social or intellectual nourishment. 23

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research

Shallows: What the Internet is Doing to »OurTheBrains by Nicholas Carr pg. 117 - The Net also provides a high-speed system for delivering responses and rewards--”positive reinforcements,” in psychological terms--which encourage the repetition of both physical and mental actions. It also turns us into lab rats contantly pressing levers to get tiny pellets of social or intellectual nourishment. The Net commands our attention with far greater intensity than our television or radio or morning newspaper ever did. Watch any kid texting his friends or a college student looking over the roll of new messages and requests on her Facebook page or a businessman scrolling through his emails on his BlackBerry--or consider yourself as you enter keywords into Google’s search box and begin followinga trail of links. What you see is a mind consumed with a medium. pg. 118 - When we’re online, we’re often oblivious to everything else going on around us. The real world recedes as we process the flood of symbols and stimuli coming through our devices. The resulting self-consciousness--even, at times, fear-magnifies the intensity of our involvement with the medium. That’s true for everyone, but it’s particularly true for the young, who tend to be complusive in using their phones and computers for texting and instant messaging. Today’s teenagers typically send or recieve a message every few minutes throughout their waking hours. As a psychotherapist Michael Hausauer notes, teens and other young adults have a “terrific interest in knowing what’s going on in the lives of their peers, coupled with a terrific anxiety about being out of the loop.” If they stop sending messages, they risk becoming invisible.

Whenever and wherever we log on, the Net presents us with an incredibly seductive blur. pg. 120 - What we’re not doing when we’re online also has neurological consequences. Just as neurons that fire together wire together, neurons that don’t fire together don’t wire together. “The current explosion of digital technology not only is changing the way we live and communicate but is rapidly and profoundly altering our brains,” Gary Small a professor of of psychiatry at UCLA. pg. 123 - By allowing us to filter out distractions, to quiet the problem-solving functions of the frontal lobes, deep reading becomes a form of deep thinking. The mind of the experienced book reader is a calm mind, not a buzzing one. When it comes to the firing of our neurons, it’s a mistake to assume that more is better. Emily Post’s Etiquette: Manners for a New World 18th edition pg. 223 - Where do today’s phone manners start? Begin by thinking about who is with you and where you are. The person or people you are with, faceto-face, deserve your full attention, a way to show them your respect. Your interaction or conversation shouldn’t be interupted saying, “I’ll just answer this,” when your phone rings, looking at email, or writing a text message is just plain rude. No matter which type of phone it is, use it only when it won’t bother or interrupt others, as might be the case on the bus, in a checkout line, or at the movies. pg. 228 - The guidelines for effective conversation apply as much to a phone call as a face-to-face conversation. In the past phone calls were short because they were expensive. While calls may be more affordable today, it’s still courteous to be respectful of other people’s time. pg. 229 - Six phone call faux pas: The following are common telephone errors. In personal calls, they qualify as minor missteps; in business calls, they can make you look unprofessional. Talking to someone else.

When you’re speaking with someone on the phone, talking to someone else in the room is permissible only when the third party is a participant. Busying yourself with other things. Typing, washing dishes, or shuffling papers while on the phone signals that your attention is elsewhere. Eating. Chewing Gum. Sneezing or Coughing into the receiver. And don’t make the call from the stall. Sure it’s a private spot, but subjecting the person on the receiving end to the accompanying noises is gross. Subjecting others in the restroom to your conversation is inconsiderate. pg. 233 - Society’s irritation with the cell phone isn’t with the device; it’s with the thoughtless ways it’s used. And society reacted. Little signs (etiquette in French) began to appear in theaters, waiting rooms, and restaurants: “No cell phones.” It wasn’t long before people came ot the consensus about where, when and how we should use them. /Without exception, turn your device off in a house of worship, restaurant, or theater; during a meeting or presentation; or anytime its use is likely to disturb others. /If you must be alerted of a call, put your device on silent ring or vibrate and check your caller ID or voicemail later. /Wherever you are, if you must make or take a call, move to a private space and speak as quietly as you can.

BRB be right back J/K just kidding OIC oh i see THX/TNX thanks L8R later BFF best friends forever ILY i love you B/C because pg. 237 - Four cell phone never evers: Talking too loudly into a cell phone ranks first on the annoyance scale, but four other habits aren’t far behind. 1/ leaving the ringer on in a quiet space, 2/ ignoring those you’re with: if you don’t want your friends or relatives to think that your mobile device matters more than they do, then don’t make or take calls when you’re in the middle of a conversation. By doing so, you’re making whoever you’re with feel second best. 3/ making repeated calls: keep calls to a minimum on public transportation, in the line at the bank or movies, or in busy areas like airports. Places one call after another (esp. just to pass the time) eventually exasperates even the most understanding captive listener. 4/ using offensive language: oblivious to those around them, some cell phone users feel free to pepper their conversation with obscenitites. People around them try not to listen but it’s hard to ignore.

pg. 234 - Take Care Zones: special care should be taken when having a chat on the street, in stores, in reataurants, in your care, and on public transportation and airplanes. pg. 236 - Text Speak: uses many abbreviations for short, commonly used phrases for speed and to avoid thumb fatique. Again, keep your recipient in mind, but here are some wisely used abbreviations: IMHO in my humble opinion TTYL talk to you later IDK i don’t know BTW by the way LOL laugh out loud CYA see ya 25

This infographic spawned the idea to comment on our generation. The way we use social media to talk to one another is disconnecting our human interaction. We are more scattered and disloyal. We have too many options that we canâ&#x20AC;&#x2122;t choose. More anxiety because we have too many choices. Decreased patience because we expect everything instantaneously. Itâ&#x20AC;&#x2122;s only going to get worse unless we make a stand.

( ideas presentation IDEAS INSIGHT INSPIRATION

senior

DIANA

idea

No. 1

idea

2012

thesis

LOWRIE

These are the slides to my ideas presentation given to the whole class at the beginning of the semester. Here is shown my first and strongest idea and ultimately what I went for: Cellphone disetiquette.

Keep it in Your Pants: Smartphone Etiquette

Written below are notes I wrote regarding the topics I discussed during this presentation and suggestions from classmates will follow. As a culture we have become so immersed in technology the social impact is immeasurable. Every time your phone rings, you receive an email, text message it is an automatic dopamine shot to the brain giving you an adrenaline rush. You become programmed to the stimulus. What happens in this stimulus absence? You become addicted to checking your phone many times a day because you are so connected to the stiumuli you can’t seem to understand why you are sad without it. When you finally do receive a message it will reinforce this intermentant response, just like a bad relationship.

invest -

igate

Co-dependence:: Shortened vocabulary, attention span, memory, and interaction with people Social Structure: Brief history of mobile phones and social etiquette now vs. 20 years ago

The social and neurological structure of our brains isn’t fully develolped into “adulthood until the age of 25” technically this is when researchers say we have the ability to focus.

ideas presentation ) IDEAS INSIGHT INSPIRATION

the point

We have become co-dependent on this stiumuli which has decreased our vocabulary, patience and attention spans. We become depressed and degrade our self-worth when this stiumuli isn’t received. It’s time for a change! We have become unconscious consumers of technology. It’s almost something that Stan Lee would say, with new technologies brings new responsibilities. My observations: I have noticed a need to have my phone on me at all times. I have felt the anxiety of having to know up to the minute information about my friends, family, things on Facebook, Twitter and Instagram. I don’t try to remember phone numbers, birth dates or passwords anymore. I am also tired of feeling that a device reigns over my memory and private infomation. I want to pursuade cellphone users to consider their actions in public vs. private spaces. I am interested in teaching younger generations that they can’t actually multitask efficiently. I want to teach others how to reintegrate themselves back into reality-based situations.

why?

The unconscious consumers of technology have made modern society impatient, fearful and socially ignorant.

Smartphone behavior and etiquette is a prevalent issue among our modern society. I have observed my own need for feeling I have to have my smartphone on me at all times. I have felt the anxiety of having to know up to the minute information about my friends, family, Facebook, twitter, Instagram, etc. I don’t try to remember phone numbers, birth dates or passwords because my phone does. I am tired of feeling that a device reigns over my memory and private information.

research // Evolution of the cell phone to smartphone and how our interactions have changed // Smartphone identity + personal branding // Media, situations and behavior // Effect on younger generations 29

( ideas presentation IDEAS INSIGHT INSPIRATION

learn

Persuade smartphone users to consider their actions in public and private spaces + situations Many effective ways to visually communicate my message Hope to teach others how to reintegrate themselves back into a social network

learn

Persuade smartphone users to consider their actions in public and private situations To teach younger generations that they canâ&#x20AC;&#x2122;t multitask. Hope to teach others how to reintegrate themselves back into a social network

Persuade smartphone users to consider their actions in public and private situations

learn 30

Many effective ways to visually communicate my message To teach others how to reintegrate themselves back into reality based interactions

One of my favorite research indulgences has been cellphone company commercials. The humor + anxiety and general sense of our culture can be taken from these and flipped on their heads. Or should be!

decision tree _ IDEAS INSIGHT INSPIRATION

DECISION TREE-making A decision tree map in the context of thesis creation is a visualization of your thinking process. ink of it as a cross between a mindmap and a functionality map. It is a first cousin of the concept map* . It allows you to see the decisions you are making and begin to see the patterns that may arise when you step back and look at it as a whole. It may outline things that you overlook as you sift through ideas. 1. Start with any subject you want to explore.

�� 2. en document your train of thought asking questions, identifying the possible answers, and following the path of the ones you select. e more explanatory you are, the more of the thought process you document. is choice to generate via the computer or by hand is up to you.

��

“ A concept map is a picture of our understanding of something. It is a diagram illustrating how sets of concepts are related. Concept maps are made up of webs of terms (nodes) related by verbs (links) to other terms (nodes). e purpose of a concept map is to represent (on a single visual plane) a person’s mental model of a concept.” ~ Hugh Dubberly

��

is goes on for as long as you want to make it. e process can restart at anytime with whatever criteria you want to apply towards it.

_ decision tree

decision tree _

! thesis parts + pieces

thesis parts + pieces !

1. Observation: While working retail I have been hushed, pointed at and ignored while a smartphone user is shopping or checking out in line. 2. Argument/Statement: Our culture has become unconscious consumers of media making modern society impatient, distracted and socially inept. 3. What research backs up your argument? - (Nicholas Carr: The Shallows) People who read text studded with links, studies show, comprehend less that those who read words printed on pages. People who watch busy multimedia presentations remember less than those who take in information in a more sedate and focused manner. People who are continually distracted by emails, updates and other messages understand less than those who are able to concentrate. And people who juggle many tasks are often less creative and less productive than those who do one thing at a time. The constant distractedness that the net encourages - the state of being, phrase from T.S. Eliot, "distracted from distraction by distraction" The average American spends at least eight and a half hours a day in front of a screen. The number of American adults spent online doubled between 2005-2009 (simultaneously increasing TV watching). The average American teenager sends or receives 75 text messages a day. - Roman philosopher Seneca: "To be everywhere is to be nowhere." - (Nicholas Carr: "Is Google Making us Stupid?") A study by University College London, suggests that we may well be in the midst of a sea of change in the way we read and think. Maryanne Wolf, a developmental psychologist at Tufts University supports this by saying, "We are not only what we read, we are how we read." Our style of reading on the Internet is "efďŹ cient and immediate" causing weaknesses in our capacity for the kind of deep reading. Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. - Old medias are now adapting to peoples new media expectations. 4. Audience: college students who own smartphones 5. Audience value: College doesn't last forever and the real world has certain protocol and etiquette college students need to know. 6. What is your intention with the outcome? Delight 7. DeďŹ nition of any key terms: Smartphone- any mobile device with a computer integrated technology capable of accessing the internet, being a portable media device for music, video or photos. 8. What expert have/will you be speaking with + why + when? Dr. Amy Elias in Media Studies. She is an expert in virtual identities. I have been in contact but no response yet. I will also ask her opinion on any other professional to get into contact with. Nicholas Carr might also be on my list to contact once I have done more research. I would like to have his perspective on my thesis topic. 9. Precedents: Virgin Mobile's Center of Phone Etiquette (COPE) | designed by One Trick Pony Mobile Phone Etiquette: The Dinner Date | a graphic by The Mobile Culture Christopher Rouleau for Toronto's Etiquette Project SHHH! Cards by Society for Handheld Hushing designed by Coudal Partners

brand thinking january 19th

Debbie Millman

SVA Masters Branding Program, Designer at Sterling Brands, Host of Design Matters

favorite quotes of the night Be aware when you self-limit and self-sabatage All ideas are out there, make it better If you haven’t failed, you haven’t taken enough risk.

» » 36

brand thinking notes 2

We are in the time of greatest change. “It takes a long time for meaningful things to happen.” When judging yourself, judge the big picture. There is a way over the obstacle. (referring to her start) --Her new book: How to Think Like a Great Graphic Designer Every designer wakes up thinking am I going to do it today. Is today I’ll do something great? Be aware of the limits you put on yourself from success and how you self-sabatage.

Fundamental small things that changed civilization. When thinking about the Gutenburg Press it wasn’t the press itself that changed but the ability to mass-produce paper. Disposible diapers couldn’t have been invented if the plastic trash bag wasn’t invented. It is usually something so small and functional that we forget and overlook. Whatever we don’t know or have felt or experienced we fee threatened. “The problem isn’t the brand it’s people with lazy ideas.” --Seth Godin. I we are able to make things better the original medium will still exist. iPad/Kindle/Books, for example, now that there are electronic versions of books the technology and original versions have to adapt. Books are better, and the ones we choose to keep are important.

It isn’t enough to have a great idea, you must have a great business strategy. Brand existing vs. Beauty contest. Strategy takes away much of the subjectivity in evaluating design. You believe what you want to believe; the more it is pushed onto you the faster you run; art and design are subjective. Branding is not design. Branding is not a logo. Logos are symbols of what lies beneath...Wally Olins. Feedback/ratings change the way we buy. Logo will only embody the values we assign it (i.e., BP). We use brands to communicate to others who we are & how we want to be perceived. Every brand must know what their mission is. “Successful research” is not the holy grail if you’re trying to create innovation. Market research is concerned about how to use what they have now (not about the future and that potential). Define problems, then solve the ones we have now. Brands can’t make us deeply happy. “Human beings metabolize their purchases quickly.” We metabolize EVERYTHING quickly. If you look for the jolt in things you will run rambant. “Brands do help us feel more connected as the world becomes more and more divided. We need to see that we still have things in common...” - Brian Collins Think about the things you want vs. the things you think you can’t get. Don’t put your own excuses in front of yourself - to prevent yourself from trying. Think about THE BIG FAT DREAM JOB and go after it. And remember; be polite, be persistent, be patient and be headstrong about what you want. 37

G R A F I X

D S G N

SH U N I

O F

T E N N E S S E E — K N OX V I L L E

Senior Show Planning _ OMG WTF 335!

STYLE?

subtle nuance / pop of color hand drawn letterpress *we have access letterpress one side / digi press other photography style?

Quote

On our first brainstorming session for Senior Show to say the least was a bit stressful. It seemed everyone wanted to inject their personality and tastes into the look and feel of the invite and web design. And with 21 voices coming at you it was hard to digeest.

--â&#x20AC;&#x201A; someone important

As a class we gravitate towards: humor / general silliness are really nice people not cold professional can make fun of ourselves a lot of hand elements in our work willing to push boundaries

LOCATION?

Since we no longer have The Emporium we have to find a space to accomodate all of us.

THEME?

As a class there were many ideas thrown on the table but nothing we could all agree on. Some that were very humorous and some a bit more nitched to a graphic design nerd.

WHO ARE WE?

1. Woodruff Building (contacted) 2. Remedy Coffee (contacted) 3. Square Room (contacted) Other options: Flourescent Gallery Fireproof Emporium (other dates than May 11th?)

FORM?

Poster campaign for our invitation or a poster that folded into the actual invitation.

GOALS FOR NEXT WEEK: /invite + web team: pieces & parts of design /poster + takeaway ideating: fonts, color systems, mood board

_ Senior Show planning

Inspiration: Trying to carve out an identity for the feel of an entire group of graphic designers wasnâ&#x20AC;&#x2122;t an easy task for the web + invite team. Although I was involved on the invite team I didnâ&#x20AC;&#x2122;t get too much design work into the invite itself but helped with concept. I knew their was a design gap on the first go round of the invites not having enough personality and suggested vector art or illustration to bring out each of our personalities. It was finally in a class crit everyone else agreed and we changed direction. Tough working on a team of designers that all want their way. I took a backseat from then on to just help.

Inspiration _ Dont’ design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy. - Leisa Reichelt

_ Senior Show planning

Inspiration: Jessica Hische

Invite sticker seal _ Good design is obvious. Great design is transparent.

-â&#x20AC;&#x201A; Joe Sparano

_ Senior Show planning

But ton Name Tags _

Name Tags Past experiences at senior shows have resulted in confusion for design professionals. We want to elimate all doubt of who you are talking to and whoâ&#x20AC;&#x2122;s work you are looking at so we can all get hired! Jacob and I sat down one afternoon to design the buttons. I had a general idea of how the elements would flow and Jacob was the technical wizard! The buttons took several hours to make but were well worth the effort. The results: a matte button (no plastic) to wear on the night of senior show and one gloassy (with plastic cover) to keep forever.

BKGD Eliminate all doubt and get hired at Senior Show with this snazziness!

! Personal Invitation

Inspiration:

Personal Invitation ! Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public. â&#x20AC;&#x201A; -â&#x20AC;&#x201A; Valerie Pettis

! resume revamp

Diana Lowrie 1700 W Clinch Ave. Apt. 316 Knoxville, TN 37916 865. 293.9752 dlowrie@utk.edu

Education

University of Tennessee 2007 – Present Graduate May 2012 with BFA in Graphic Design Minor in Printmaking Goody’s Teen Fashion Board Scholarship Winner $5000 and Ambassador of the Year Award Member of AIGA Knoxville [Internships] Living Light - Solar Decathlon Participated in an Interdisciplinary Collegiate Competition to take place in Washington, DC; Research Assistant and Branded an iPAD application in a team environment; coordinated with Engineers to develop function and content of iPAD app and maintained consistency of Living Light brand. Also helped facilitate connects with the National Boy Scout and Girl Scout councils; designed a participation badge for BS/GS members to receive for touring the Living Light house.

The Happy Envelope Custom Letterpress Wedding and Stationery Studio; Learned professional etiquette and diplomacy between designer and clientele; Was able to combine my extensive knowledge and resources from the bridal retail industry; Learned consistency within The Happy Envelope brand as well as learning to logotype bridal invitations. Learned emphasis of Internet Marketing, Blogging and developing relationships with the Print Industry.

Pellissippi State

2005

Graduated with Associate of Arts Degree Magna Cume Laude Member of Phi Theta Kappa Honor Society

work history

Bed, Bath & Beyond

2007 – Present Have been a lead consultant in my department four years running. Very comfortable as a Bridal Consultant in speaking with guests and brides upon first meeting, get to know them in a short time frame while gaining their trust to help them register. Certified for all product knowledge and training classes in the store. Awarded Certificate of Excellence for Top Bridal Fulfilment in 2010.

inspiration !

Resumé Revisions Being a part of the WICT Mentee Program at Scripps did put me into many professional situations to test my resumé. I went through several mock workshops and meetings with Deb where suggestions were given and I was able to reevaluate my strategy. /resumé style was good for specific job application but should also consider one that is typographically clean /work history should start with internship and experience /date locations needed to be reconsidered /add an awards & honnors sections /consider adding skill set or hobbies /should I consider adding my proficiencies?

ABOVE Deb suggested I take a look at resumés down the hall configured by the architecture students to see how they treat type and what they were including.

! resume revamp

diana lowrie

University of Tennessee

Skills

May 2012 bfa in Graphic Design Member of aiga Knoxville

Adobe InDesign — Well–versed Adobe Illustrator — Well–versed Adobe Photoshop — Well–versed Adobe After Effects — Introduced HTML & CSS — Basic knowledge Adobe Dreamweaver — Introduced Microsoft Office — Versed

Pellissippi State 2005 Graduated Associates Degree Magna Cume Laude 2005-2007 Member of Phi Theta Kappa Honor Society

1700 W. Clinch Ave. Apt. 316 Knoxville, TN 37916 865 – 293 – 9 752 dianalowrie@gmail.com

Printmaking: intaglio, hard-ground etching, collagraphs, relief, bookbinding and screenprinting Hand-drawn type Collage Sewing

[Awards + Scholarships]

[Internships + Experience]

2011 aiga seed Awards: Best of Southeastern Design Gold Award in Case Study category 2011 aiga ReDesign Awards: Los Angeles—Gold Award for Non-Profit category 2011 aiga Making the Case: National Award for Excellence in Case Studies 2011 ucda / University and College Designers: Award of Excellence in Message — Going Green Category 2010 Awarded Certificate of Excellence for Top Bridal Fulfillment — Averaged over $1,700 in purchased merchandise off my bridal registeries 2005 Who’s Who Among America Junior Colleges 2004 Pellissippi Notes Printmaking Publication 2001 Goody’s Fashion Board Scholarship Winner $5000 2001 Goddy’s Ambassador of the Year Award 2001 National Senior Honor Society Member 1999-2001 Who’s Who Among American High Schools 1999 Girl Scout Silver Award

Robin Easter Designs spring 2012 in process Graphic Designer The Happy Envelope summer 2011 Custom Letterpress Wedding and Stationery Studio Learned professional etiquette and diplomacy between designer and clientele; was able to combine my extensive knowledge and resources from the bridal retail industry often working with brides I had just registered; learned consistency within The Happy Envelope brand as well as custom brand and logo type work bridal invitation suites. Solar Decathlon Living Light Team spring 2011 Research Assistant and Designer Worked on a three person team to design and brand an iPad application interface while coordinating with engineers on functionality; facilitated connections with the National Boy Scout and Girl Scout councils and codesigned a participation badge for members to receive for touring the facility on tour around Tennessee. Bed Bath & Beyond 2007 to present Bridal Consultant & Registry Expert Extensive experience presenting the registry process to bridal couples; certified for all product knowledge and training classes in the store; extensive china pattern table setting for bridal couples of varying tastes in decor; have become an intense listener and inquisitive problem solver.

Revision This draft still needed another refined look. Diane Fox was able to help me take my resumé to the next level in considering all the fine details. /the awards need to be groups and seperated with more leading between each date /leading between Robin Easter and The Happy Envelope /title under The Happy Envelope for consistency with other description /Skills needs to be moved or reevaluated /leading considered between each job/work experience /consider adding website under info

resume !

! thesis parts + pieces Thesis parts + pieces

Diana Lowrie

4. Audience: college students who own smartphones 5. Audience value: College doesn’t last forever and the real world has certain protocol and etiquette college students need to know. 6. What is your intention with the outcome? Delight 7. Definition of any key terms: Smartphone- any mobile device with a computer integrated technology capable of accessing the internet, being a portable media device for music, video or photos. 8. What expert have/will you be speaking with + why + when? Dr. Amy Elias in Media Studies. She is an expert in virtual identities. I have been in contact but no response yet. I will also ask her opinion on any other professional to get into contact with. Nicholas Carr might also be on my list to contact once I have done more research. I would like to have his perspective on my thesis topic. 9. Precedents: Virgin Mobile’s Center of Phone Etiquette (COPE) | designed by One Trick Pony; Mobile Phone Etiquette: The Dinner Date | a graphic by The Mobile Culture Christopher Rouleau for Toronto’s Etiquette Project SHHH! Cards by Society for Handheld Hushing designed by Coudal Partners

blackboard feedback !

SIMON SOK

Here’s a possible resource I found couple weeks ago: http://lil-b.tumblr.com/ post/15157411570/introducing-ournew-game-called-dont-be-a-di-k

HALEY MCCALLIE

Here are some articles I have used in my research. They are more in the context of the internet, but have the same idea your are talking about.

SARAH LOWE OK Diana, we need to work on brevity. This was to be a 2-3 sentence summary, not a copy paste of your presentation. By doing a summary you are forced to work on getting right to the point of the presentation. You have your subject and seem to feel quite passionate about it, that should give you some motivation to keep moving. You need to be careful on being too set on your outcome of changing people’s perception from the get-go. This is very hard to do, and while of course worthwhile, being open to a few more outcomes at the beginning will allow you to come to a more resolute outcome (which can quite possibly circle around to changing perception). Depending on your audience you may decide a different outcome. And I would caution against marrying etiquette, multi-tasking, and re-entry into the physical world all together, each research-worthy topics in themselves.

Delving into the history of the phone should give some interesting information. For example when the phone first came out it was thought to be the end of socialization (and gossip) as we knew it because now conversations could occur behind closed doors as opposed to out in the open when interactions could be easily noted. Some of it will also feel old-fashioned in contrast to today’s technological connectivity, coming back to the limitations at the time. Some books that may be of interest ... The Shallows. What the Internet Is Doing to Our Brains. by Nicholas Carr You Are Not a Gadget by Jaron Lanier Alone Together: Why We Expect More from Technology and Less From Each Other by Sherry Turkle. You should also look into the concept of ‘technology rehab’ , a fast-growing field of therapy. China has taken the lead and has some fairly barbaric options at these centers that people are often committed to against their will.

CAITLIN COURTLEY

It might be interesting to research relationships new technology as it was introduced, dating back to the industrial revolution, and see how the relationships between people and their gadgets where initially forged. This might help to inform your topic and observe the fluctuations in dependency upon personal devices.

PAIGE BERRY

I’m not sure if this is an avenue you want to go down. I continue to hear in the media how text messaging and social networking sites have made people less personable, and though these types of media allow us to always stay connected, there is a major disconnect. I feel this could somehow link into electrical impulses that are released in the brain when your phone alerts you. I also feel the idea that our dependency on our phones really ties into the idea that people need to feel important or needed. If you think about it, any time you are in an uncomfortable situation you probably check your phone, most likely because it boosts your self esteem and makes you feel like you have a purpose..

! thesis parts + pieces Thesis parts + pieces

Revision 2: 1. Observation: While working retail I have been hushed, pointed at and ignored while a smartphone user is shopping or checking out in line. 2. Argument/Statement: Our culture have become unconscious consumers of media making modern society impatient, distracted and socially inept. 3. What research backs up your argument? - (Nicholas Carr: The Shallows) People who read text studded with links, studies show, comprehend less that those who read words printed on pages. People who watch busy multimedia presentations remember less than those who take in information in a more sedate and focused manner. People who are continually distracted by emails, updates and other messages understand less than those who are able to concentrate. And people who juggle many tasks are often less creative and less productive than those who do one thing at a time. -The constant distractedness that the net encourages the state of being, phrase from T.S. Eliot, “distracted from distraction by distraction” -The average American spends at least eight and a half hours a day in front of a screen. -The number of American adults spent online doubled between 2005-2009 (simultaneously increasing TV watching). -The average American teenager sends or receives 75 text messages a day. - Roman philosopher Seneca: “To be everywhere is to be nowhere.” - (Nicholas Carr: “Is Google Making us Stupid?”) A study by University College London, suggests that we may well be in the midst of a sea of change in the way we read and think. Maryanne Wolf, a developmental psychologist at Tufts University supports this by saying, “We are not only what we read, we are how we read.” Our style of reading on the Internet is “efficient and immediate” causing weaknesses in our capacity for the kind of deep reading. Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. - Old medias are now adapting to peoples new media expectations. 54

Diana Lowrie

4. Audience: college students who own smartphones 5. Audience value: There is a generational gap between college students and real world has certain protocol and etiquette college students need to know. 6. What is your intention with the outcome? Delight (utilmately catch attention while informing) 7. Definition of any key terms: Smartphone- any mobile device with a computer integrated technology capable of accessing the internet, being a portable media device for music, video or photos. 8. What expert have/will you be speaking with + why + when? Dr. Amy Elias in Media Studies. She is an expert in virtual identities. I have been in contact but no response yet. I will also ask her opinion on any other professional to get into contact with. Nicholas Carr might also be on my list to contact once I have done more research. I would like to have his perspective on my thesis topic. 9. Precedents: Virgin Mobile’s Center of Phone Etiquette (COPE) | designed by One Trick Pony; Mobile Phone Etiquette: The Dinner Date | a graphic by The Mobile Culture Christopher Rouleau for Toronto’s Etiquette Project SHHH! Cards by Society for Handheld Hushing designed by Coudal Partners 1+ 2: seems perhaps your argument is your observation at this point. The one you list as your current observation is an example of how this has been played out for you. Considering you are wanting to address etiquette, I would think you should put that into your argument. Remember the argument is the point you are addressing in your project. It should be something that people can discuss, not necessarily something that everyone nods their head and agrees with (like what you have now). 5. I am unclear how the phrase’ College doesn’t last forever” plays out, that reads as more a call to something else. Be to the point (as you elude in the second half of your value statement)

blackboard feedback !

SARAH LUSCOMBE

Something to consider may be the fact that we are in an age where digital technology is relatively new, and we are definitely in an adjustment period. There is a generation gap due to the fact that many of our grandparents don’t even own a cell phone, yet children these days have a cell phone as early as age 10 (i’m guessing?) And then there are those in between... ages 20-50 that have grown up amongst this transformation period. I think there is a disconnect between what is now considered acceptable in our society.

SIMON SOK

Are you really trying to delight your audience? From the augment you projected, it sounds odd that you are not informing a serious issue that needs to be address in our society.

5 SARAH LOWE 1+ 2: seems perhaps your argument is your observation at this point. The one you list as your current observation is an example of how this has been played out for you. Considering you are wanting to address etiquette, I would think you should put that into your argument. Remember the argument is the point you are addressing in your project. It should be something that people can discuss, not necessarily something that everyone nods their head and agrees with (like what you have now). 5. I am unclear how the phrase’ College doesn’t last forever” plays out, that reads as more a call to something else. Be to the point (as you elude in the second half of your value statement)

NICOLE COOKSEY

What is social aptitude and how is it measured or defined? Is there social ineptitude because of the smartphone, the individual, or the culture? The way information is shared and understood continually changes, whether it is old media or new media. What is influencing the expectations that people have about etiquette in this current age as opposed to etiquette in the past?

BROOKE MAYS

3. I have a book that you should totally take a look at....I’m in the process of reading it right now. Save As...Digital Memories...it has some good discussions about memory and how ours is changing because of media devices Also consider how apps are taking us away from internet browsers, because the apps on our smart phones serve the function that we would have otherwise used a browser to get to.

JACLYN SALEM

Something to consider is that peoples’ perceptions of what is rude have definitely evolved over the years, especially with the introduction of technologies that have developed beyond the generations that sort of defined this “etiquette.” It should follow that since we grew up in this generation, we’re going to have a different idea of what is appropriate versus what our parents and grandparents and so on think is. How do we know what is appropriate? Who gets to decide this? I’m sure you already know that Emily Post has written many books on etiquette. Where does she get her information for her standards of personal and public conduct? What is her age? Does that even matter? Definitely questions to be asking yourself.

IN REVIEW: /what does your project cover and leave out i.e., driving, call vs. text /what’s lost? grammar, puctuation, spelling (required skills) /whe determines standards of society? societal expectations ebb & flow. We have a sense of entitlement w/our property

progress report 2

Do these look familiar?

2 | EPI-CENTER OF MY THESIS

This generation will learn not by a pointed finger but by policing themselves.

you might have a cell-tude...

THINGS TO CHECK OUT:

1| GENERATIONAL GAP

/Dear Internet /Stuff Girls Say /Epic Fail /YouTube video: Girl texting into fountain

Etiquette of our parents’ generation is no longer taught or passed out. We’ve become so feircely independent from previous generations. We want to be seperate from our parents, our parents from their parents that we’ve lost social decorum and general manners of society.

NAME EXPLORATION

In generating research on the target audience I realized our generation is broadening a gap in communication. Although we are reading more than ever our vocabulary has declined. Text Talk or Text Speak is a form of slang language adopted with the use of text messaging with cell phones. This type of communication is generally supposed to be faster using abbreviations and slang terms to save time. This new language has gotten quite confusing even to well-versed tech nerds and I plan to exploit this in the name, tone, voice and branding of my thesis.

4 | DELIVERABLES I need to assess the meat + bones of the project. Do you need to walk the audience/jury through the project? Do you need to have a book explaining the focus and execution of the project itself? Do I want a website, app or poster campaign? GOALS FOR NEXT WEEK: /e-mail to Sarah a revised Parts + Pieces thesis /make a vision board for invite /remember to reflect on BB commentary in process book

thesis parts + pieces ! Thesis parts + pieces

Diana Lowrie

Revision 3: 1. Observation: Our culture has become unconscious consumers of media making modern society impatient, distracted and socially inept. 2. Argument/Statement: There is no Emily Post of our generation because our parents no longer teach etiquette, we are cynical and push back against authority. 3. What research backs up your argument? - (Nicholas Carr: The Shallows) People who read text studded with links, studies show, comprehend less that those who read words printed on pages. People who watch busy multimedia presentations remember less than those who take in information in a more sedate and focused manner. People who are continually distracted by emails, updates and other messages understand less than those who are able to concentrate. And people who juggle many tasks are often less creative and less productive than those who do one thing at a time. -The constant distractedness that the net encourages the state of being, phrase from T.S. Eliot, “distracted from distraction by distraction” -The average American spends at least eight and a half hours a day in front of a screen. -The number of American adults spent online doubled between 2005-2009 (simultaneously increasing TV watching). -The average American teenager sends or receives 75 text messages a day. - Roman philosopher Seneca: “To be everywhere is to be nowhere.” - (Nicholas Carr: “Is Google Making us Stupid?”) A study by University College London, suggests that we may well be in the midst of a sea of change in the way we read and think. Maryanne Wolf, a developmental psychologist at Tufts University supports this by saying, “We are not only what we read, we are how we read.” Our style of reading on the Internet is “efficient and immediate” causing weaknesses in our capacity for the kind of deep reading. Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. - Old medias are now adapting to peoples new media expectations.

4. Audience: College students who own smartphones 5. Audience value: To provide college students a way to see how they are being perceived so to become aware of certain protocol and etiquette they need to know. 6. What is your intention with the outcome? Educate 7. Definition of any key terms: Smartphone- any mobile device with a computer integrated technology capable of accessing the internet, being a portable media device for music, video or photos. 8. What expert have/will you be speaking with + why + when? Dr. Amy Elias in Media Studies. She is an expert in virtual identities. I have been in contact but no response yet. I will also ask her opinion on any other professional to get into contact with. Nicholas Carr might also be on my list to contact once I have done more research. I would like to have his perspective on my thesis topic. 9. Precedents: Virgin Mobile’s Center of Phone Etiquette (COPE) | designed by One Trick Pony; Mobile Phone Etiquette: The Dinner Date | a graphic by The Mobile Culture Christopher Rouleau for Toronto’s Etiquette Project SHHH! Cards by Society for Handheld Hushing designed by Coudal Partners

compare / contrast IDEAS INSIGHT INSPIRATION

thesis directions

Design is the application of intent -the opposite of happenstance, and an antidote to accident - Robert L. Peters

Website

iPhone App

Poster Campaign

Topic of Interest:

Go-to place for complaints

A game?

Blatant Satire + Shock

Can branch out into other social media forums, Facebook, Instagram, YouTube. Key is how will these come into play and capture the target audience.

Could work in tandem with a website.

This would require either photoshoots or scouring the internet for good photos. Skills needed: photoshop editing, lighting, timing.

Assess trends while still projecting content in a fresh way. Challenge: generating content and never designed a web interface before. Should I interview, create a FB page, create a twitter feed, remember this is not a forum. Essentially like a branding project. I will need: logo, type treatment, color scheme, constants and variables. Results: Will need a fancy PDF that shows action! Don’t get bogged down trying to code this thing. 58

Create a game: /hypothetically shock the user when misbehaving /time the user and if phone moves while eating points are deducted /establish a reward system, badges, tweets, FB /Take the game phone stacking to a new level Challenge: Won’t get people off their phones just more engaged in it. Could contribute to the problem. I want to start something larger. An app isn’t enough right now and later could be integrated into the larger system.

Challenge: quantity, quality, photoshop, models People rarely look up from their phones to BE IN the environment they are already in. Could pose a problem to the generation I’m trying to reach. Outcome: humorous

web concerns _ IDEAS INSIGHT INSPIRATION mood boards

Diana Lowrie

1| MEDIA INCLUSION +

Color Palette

CONTENT

Typeface: Interstate Light + my handwriting + illustrated type

Sh*t U Need 2 Know Openhouse Sh*t U Need 2 Know

Paperback 96

Sh*t U Need 2 Know

Portago TC TT

Sh*t U Need 2 Know Imprint MT

What social media sites have going for them? What do I want to say? College students generate content? Free for all? What #hashtags already exist for cell phone raging?

2 | FUNCTIONALITY Creating a website on one topic lends itself to focus on only a few pages but strong visual communication is needed. Popular websites I use and why am I drawn to them? My friends are on them, I can share or see what they like and comment.

SH*T U NEED 2 KNOW

Interstate Light

Sh*t U Need 2 Know

NewsGothic

3| LOOK + FEEL

SH*T U NEED 2 KNOW

Formata

SH*T U NEED 2 KNOW

NewsGothic STD

Sh*t U Need 2 Know

Scala Sans Regular

What’s trending: Urban Outfitters and Anthropologie style photogrpahy. Look through SVA catalog, colors and styles. Clothing trends are tribal prints and neon brights. This is what my target audience will be drawn to and in the future the background of the site can change patterns and color scheme easily to “stay fresh”.

MEDIAS TO CONSIDER: /Facebook /Twitter /Myspace /Tumblr /YouTube /Google /Flickr

GOALS FOR NEXT WEEK: /progress report 3 /transcription of conversation /sitemap /moodboard

! Interview Me

AN EXERCISE IN DESIGN COMMUNICATION

interview transcript with Tim Kempf

Timothy Kempf: What is your thesis project? me: I am educating college students about smartphone etiquette Sent at 10:09 PM on Sunday

me: using my research i hope to create a website that will be a place where frustrated citizens and college students can vent, watch videos, comment, share pictures does this make sense?

Timothy Kempf: let’s see first, what about smartphone etiquette, exactly? Sent at 10:12 PM on Sunday

me: knowing when to use and not use a smartphone/cellphone in a public or private situation where your actions could effect others around you Sent at 10:13 PM on Sunday me: creating a standard protocol for these situations would be smartphone etiquette

Timothy Kempf: so in essence, you don’t think proper smartphone etiquette has been properly established me: correct, because our generation is cynical and pushes back against authority Timothy Kempf: so the objective of your project is to establish, and inform others about how to properly behave when using smartphones

me: yes Sent at 10:16 PM on Sunday Timothy Kempf: is the website the only method you’re using to educate the audience?

me: my plan is that this website will fold into other social medias Timothy Kempf: other social media? such as?

Timothy Kempf: so what exactly would draw someone to the website you plan on creating? Sent at 10:26 PM on Sunday me: i feel the social aspect of feedback, creating a social network, following friends witnessing their discoveries a mobile website would be an extension of the website me: I see you point. Contributing to be checked out of your environment. I feel this is the medium of choice for this generation. Timothy Kempf: I feel like that might be the case I see posters on occasion, but they rarely drive me to action It sounds like you’re attempting to create a social stigma around the use of smartphones in certain situations What problem do you think proper smartphone etiquette solves? Sent at 10:40 PM on Sunday me: I think that proper smartphone etiquette would make the audience aware of their actions and hopefully catch themselves in the act of improper use in the future. Timothy Kempf: yes of course but what about “improper use” is bad? What problems does that cause? me: rudeness, a person to “checkout” of the environment around them (cars, people, manholes) Sent at 10:43 PM on Sunday Timothy Kempf: will the website be the only result of the project?

me: yes (we only had to have one part, one form) + process book of course and probably a detailed book on the websites functionality

me: youtube videos, twitter hashtags, and instagram as means to document the environment around them

Timothy Kempf: so will you actually construct the website? me: construct wireframes, i am not required to code it Timothy Kempf: so you said before that you’d like to inte-

Timothy Kempf: so is it safe to assume this is going to be a mobile website? Sent at 10:20 PM on Sunday

grate with youtube, facebook, twitter, etc me: yes, bring those elements into the site to generate content and connect with the audience

me: my intention was not to create an app. i felt that it would be contributing to the problem. having a mobile website might work. i’m still up in the air about a mobile aspect, but if i didn’t it would cut out a large part of the audience

Timothy Kempf: does that involve making youtube channels? a twitter account? facebook page? Would someone staff this and actively work with the community?

Timothy Kempf: so you don’t want to approach this problem on mobile devices because you think, ironically, people would end up reading your etiquette guidelines when they shouldn’t Sent at 10:23 PM on Sunday

me: correct. but i also think i shouldn’t be the one doing the policing, the audience should police themselves. Hmm. 60

Diana Lowrie

me: yes ultimately, if i had unlimited time i would create all of these extensions. i feel this is the best way to absorb, to become an authority of sharing but not finger pointing Sent at 10:51 PM on Sunday

AN EXERCISE IN DESIGN COMMUNICATION

Diana Lowrie

Interview Me !

interview transcript with Tim Kempf

Timothy Kempf: have you seen any similar efforts? Is anyone else trying to do the same thing? Sent at 10:54 PM on Sunday me: i have not found a web application. all the efforts i have found have been print; shhh cards oh and one website by virgin mobile. they did create a website, to generate more buzz on text messaging when they first came out with an unlimited plan Sent at 10:56 PM on Sunday Timothy Kempf: I can think of some vaguely related thing the turn off your cell phones ads before movies also, professors are notorious for their dislike of cell phone related interruption. though I guess in both cases that’s more related to phones in general, and less to smartphones Is this project limited in scope to smartphones, in particular? Sent at 10:59 PM on Sunday me: perhpas the scope shouldn’t be limited to smartphones general cell phone etiquette would be broader Timothy Kempf: indeed, though surely all cellphones will be smart in the future. so we know what behaviors you want to prevent and marginalize. do you know why those behaviors exist? Why do people do such egregious things? Shouldn’t that know? Sent at 11:01 PM on Sunday me: with technology advancing so quickly, there haven’t been universal rules established about cell phone etiquette most of the information i have found has been highlighted in general newspaper articles, business etiquette or emily post-type etiquette books but as we both know college students aren’t drawn to those. they should know but often don’t and suffer consequences of bad behavior, learning through error or ignoring their “bad behavior” all together “as a right to bear cell phone” Sent at 11:03 PM on Sunday Timothy Kempf: do you think it represents a lack of caring for the other parties involved? If someone uses their cellphone improperly in front of their girlfriend, does it mean they love them less? Sent at 11:05 PM on Sunday me: i think it exhibits a lack of caring for the other persons feelings. does the person love them less, probably not, but their actions are rooted in that direction to take their behavior personally. that is what i would like to put in the spotlight. Timothy Kempf: do you think that this cellphone related behavior might be part of a larger phenomenon, perhaps with human adaptation to technology as a whole? Sent at 11:07 PM on Sunday

me: yes, our level of distractedness has increased drastically since the late 1990’s even the mid 2000’s with the integration of the internet. so, are you saying that cell phone etiquette is just a

part of a larger problem?

Timothy Kempf: It might be. Say cellphone etiquette does take off-- might we be on to something else by then? will etiquette ever truly catch up with technology again? me: we are creatures that react to stimuli. if we have a computer in our pocket that buzzes, beeps and vibrates with every phone call, text and e-mail our brain gets addicted to this feeling (proven to shoot adrenaline to your brain) and we become conditioned to check the phone constantly Sent at 11:11 PM on Sunday me: it is possible that etiquette could take off, the only way i see it being left behind is if it doesn’t adapt to technology we’ve adapted to technology; tv, radio, movies have all adapted to the way the internet works Timothy Kempf: indeed but even then, we seem to have had problems etiquette, at its root, is culturally driven culture tends to be built over generations me: yes, and new generations have taken over Timothy Kempf: how do we keep up when technology now changes many times over in a single generation? me: so how do you think over time it would be possible to sustain new generations interest? Sent at 11:14 PM on Sunday me: hah. yes, we asked generally the same question. i’m not sure i have an answer for that. what comes to mind to adaptability. knowing trends. knowing what is sensationalized media/ internet/tv. tapping into culture and exploiting it from the college students themselves Timothy Kempf: I’m also interested in hearing about this... in our class Whitney did a similar project about etiquette over time. something that eventually came up was is it better to be without etiquette? Is etiquette in effect a series of “white lies” that belie your true feelings? me: etiquette in a formal sense for younger generations isn’t needed if their is a form that can mask the stigma of the word etiquette we as a culture follow is from Europe, brought to the United States as it was formed into a country. It was meant for “higher classes” and left out other folk. me: i feel as time has progressed from the Emily Post generation we respond less to the word “etiquette” “manners” and respond to our environment through gossip, stories, candid photos and videos of this bad behavior in action

me: etiquette is protocol for behavior. i have asked myself this questions of masking your true feelings/true-self. i do believe in certain situations you should conduct yourself properly. Around your friends and family it is your own judgment. Yes, I believe old forms of etiquette were “white lies” of true personalities. 61

! Interview Me

AN EXERCISE IN DESIGN COMMUNICATION

interview transcript with Tim Kempf

Timothy Kempf: so me: People were meant to “act a certain way” only to talk about

me: hookay. Timothy Kempf: this may have been what I was remember-

how awful someone’s behavior was in relation to the “standard.”

ing http://www.good.is/post/ihollaback-shames-street-harassers-with-cellphone-pics. I believe I saw more, but this is all I know of for certain

Timothy Kempf: so you said the word “etiquette” is stigmatized now. are you considering using some other way to describe this project? me: yes, i have been considering re-working the vocabulary. Do you think I should be considering a different angle for my approach? Timothy Kempf: well, how does one modify behavior without setting up rules?

me: ...Should I be thinking about my audience being the people I present to? I would like to think this effort is represented anonymously and I am a participator. I want the audience to make up the rules, the website curates the information perhaps. Timothy Kempf: so it’s a discovery process, too, then you first find out what people think is important, then disseminate the information me: correct. thinking this through, yes. Timothy Kempf: so it’s interesting we, in effect, have something like the formation of government people group together and form a social contract that benefits the whole, of course, much less binding Sent at 11:30 PM on Sunday

me: i agree, interesting comparison. Timothy Kempf: so, I’m sure everyone has their own idea of cellphone etiquette and people do know, we established earlier, what they should and shouldn’t do, in most cases is it possible the problem isn’t that they don’t know what the rules are, but that they have no impetus to follow them?

me: yes, there are many articles on the matter scattered across the internet blatant disregard for others? Or did you think they just aren’t aware they are actually hurting others? I feel this has to make the audience care. Get friends to speak out against their friends behavior or act on behavior in public. But this gets fuzzy. Timothy Kempf: forgive me for comparing apples to oranges here but this sounds like something.. uh.. strange I saw before me: shoot. Timothy Kempf: there was this... me: really? Timothy Kempf: series of anti rape applications ors omething where it encouraged friends to rat out people who said... rapey things. one moment. I will find the source. 62

Diana Lowrie

me: I love this idea. I was considering a map of occurrences. Timothy Kempf: possibly, but does geography really matter?

me: In the end in this situation, I don’t believe so. It’s about relationships. Connecting to who is around you. Timothy Kempf: indeed me: I need to think of an innovative way to use this as a way to reconnect. this could be a fleeting idea. just thinking and typing

Timothy Kempf: have you asked anyone why they act the way they do? Sent at 11:42 PM on Sunday me: no i don’t think i have directly. Timothy Kempf: you must find the source! me: good idea! ask the source. ok! we have 10 more questions to go. thank you so much for your help!

Timothy Kempf: Not a problem. have you yourself violated the rules of proper cellphone etiquette me: i am sure i have. probably on several occasions. Timothy Kempf: why did you violate the rules? me: i took notice of those occurances and tried to be more aware. i probably felt that it would just take a second of my time. a quick response wouldn’t be noticed. Sent at 11:46 PM on Sunday

me: but it’s a multi-tasking situation. carrying on a real-life conversation then a digital one hurts your real-life situation. unless it is unspoken that the action is ok. (the other person is on their phone, you’re in a bar) Timothy Kempf: So for me, it’s a little murky. at work we’re all web developers. the internet is quite integral to what we do, in and out of the office. often we’ll all go to lunch and everyone will check in on foursquare, or facebook, post things on instagram...often something will be looked up via google, or some app will be shown off. is this poor etiquette? If it is, does it still count when everyone does it and there’s no emotional impact? me: i believe these situations are the exception to the rule it is understood with this group it is socially acceptable, thus ok to be on your phone Sent at 11:50 PM on Sunday me: out to lunch one-on-one with a friend, probably not ok

AN EXERCISE IN DESIGN COMMUNICATION

Diana Lowrie

Interview Me !

interview transcript with Tim Kempf

Timothy Kempf: so again we come back to emotional impact yes i could see agreeing with that statement. Or bad manners in public? Sent at 11:53 PM on Sunday

Timothy Kempf: so maybe there are two parts: 1) emotion 2) reputation

me: what i was thinking: check out line at a store. the person in front of you in on their cell phone. while it might not emotionally impact the cashier per se (it totally could) but the level of distractedness by the person on the phone would definitely impact others waiting in line so yes, emotional impact. 6 more Timothy Kempf: haha, alright why have you chosen to do this as your thesis project? Sent at 11:56 PM on Sunday

me: in recent months i observed acts of improper cellphone use first-hand and thought to myself, don’t they know?! Don’t they know this isn’t ok? me: For instance, a guy I had been on a few dates with in December only communicated via Facebook messenger or text. He was in his early 30’s. I had even said something to the effect it was bothering me. He didn’t call to ask me out. I’m worth a phone call. If you can’t communicate through a phone call to ask me out, you’re not worth my time. It’s insulting. *see I’m getting emotional, haha

me: an act: or better a personal reaction: of embarrasement, shame, shock, danger, a level of awareness needs to click Timothy Kempf: hmm... I don’t think you read that question right

me: oh oh, I didn’t. who? Sent at 12:13 AM on Monday me: the offenders need to change their behavior; the offended need to voice their hurt. i’m trying to think if it is that simple Sent at 12:14 AM on Monday me: it’s like that famous quote eleanor roosevelt said: no one can make you feel inferior without your permission Timothy Kempf: so, it sounds like the ones who have the most invested in this are the offended. those who offend have already displayed that they don’t care about the situation. seems to me you might want to look at the offended and see if they can affect change in the other party me: it seems it would be hard to draw the attention of the crowd that doesn’t care. so changing/motivating the offended Timothy Kempf: at what point will you be satisfied with the phone etiquette of others? Would there ever be an endgame for this? me: i dont think there will ever be an end. technology will change and evolve swiftly. i would be satisfied if it helped one person state their hurt to a friend

Timothy Kempf: so I see, what other approaches have you considered for this problem? me: approaches? forms? Timothy Kempf: surely a website isn’t the only approach you’ve been considering

me: the others were an app, poster campaign; cards have been done. a poster campaign that could be photographed and sent to the offender (but that rules out the general public) street signs; street signs were another i really liked or signed in a building; public signs; signs painted on the sidewalk at intersections Timothy Kempf: hmmm so that’s interesting

me: people aren’t looking up, they are IN their phones Timothy Kempf: do you consider this project as targeting the offenders or those who’ve been offended Sent at 12:04 AM on Monday me: targeting...hmm i’m having trouble with this i think it’s a place for the offended to go and vent perhaps targeted toward the offenders. wait, targeted toward the offended. shew.. Timothy Kempf: who do you think needs to change their behavior? 63

! thesis contract revisions

thesis contract revisions !

! thesis contract revisions

thesis contract revisions !

! thesis contract at midterm

thesis contract at midterm !

2 inspiration + visual research

Facebook: too busy and chaotic. Focus is all encompassing of someone’s life vs. one topic which is what I’m focusing on.

Observing twitter: a simple linear interface based on time. Can link photos from Instagram and other online photo distributors. What works: simple interface.

YouTube: Dark background so videos can pop. Focus is on videos up front and can be accessed from any page. Constant search bar, light gray bkgd, featured videos.

Gizmodo’s interface I have never completely connected with I feel I never get the FULL story. The blurbs and sidebar are too connected and hard to dissern.

inspiration + visual research 2 People ignore design that ignores people.

Interface is clean and simple. Focus on the feeds in first section of the home screen but is distracting. Too modular.

--â&#x20AC;&#x201A; Frank Chimero

I am drawn to the quadrants here. Newsfeed down the center could easily be a twitter feed. Key video at top and key photo at bottom.

Behance: easy model to follow with nav bar at top and left.

2 inspiration + visual research

Typographic Study:

Looking and comparing handdrawn logos versus something a bit more technical or geometric. On the right are vintage inspired logos that hold a dear place in my heart. At first I went for a typographic logo type vs a vector art piece. After midterm the handdrawn/logo type was a disconnect with the audience so it evolved. Still giving a throwback to vintage logos and trending aesthetics.

inspiration + visual research 2 There is no design without discipline. There is no discipline without intelligence. --â&#x20AC;&#x201A; Massimo Vignelli

2 logo iterations Typeface: Interstate Light + my handwriting + illustrated type

The logo:

SH*T U NEED 2 KNOW

Interstate Light

Sh*t U Need 2 Know

NewsGothic

Thinking about my logo for SHIT 2 No (formerly SHIT U need 2 NO) SH*T U NEED 2 KNOW wasnâ&#x20AC;&#x2122;t easy. I thought in the beginning incorporating a hand-drawn Sh*t U Need 2 Know type and other elements would resonate more with my generaLogo: Handdrawn type tion but looking at the screenshots below of the website things just looked jumbled and confusing. The direction in type treatment needed to change. The name was too long. It was in the final days leading up to presenation I shortened the name and refined the logo to now its more clean counterpart. Big thanks to Sean Leader, Taylor Dudney, Bitsy Conde and Simon Sok.

NewsGothic STD Scala Sans Regu-

logo iterations 2 Everything is designed. Few things are well designed.

--â&#x20AC;&#x201A; Brian Reed

2 precedents

1 Trick Pony Virgin Mobile USA developed the first cellphone plan for unlimited texting and social networking. 1 Trick Ponyâ&#x20AC;&#x2122;s job was to modify consumer behavior--to get them talking less, and texting more. To do that, 1 Trick Pony designed and developed a Center of Phone Etiquette (COPE). Now this doesnâ&#x20AC;&#x2122;t directly coorelate with my focus. I want users to be AWARE of where they use their cellphones. However, I loved this style of humor and illustration style. There were sound effects on the site as well but got really annoying and repetative so that was on my do not do list. (pleaseshutup.com)

BKGD Advertising and branding firm transplate from New York City to Hammonton, NJ. Works from Sony Pictures to TCM and Radiolab WNYC.

precedents 2

Toronto Etiquette Project Chiristopher Rouleau is a Toronto based Graphic Designer. One day a paradox entered his brain and never left. “As Canadians, we seem to be programmed to resist confrontation, but at the same time, we are also known for our friendliness and generosity. We want to make things better for everyone, for the greater good. How could we align our passion to help with an obvious need improve overall public manners and etiquette?” Rouleau’s approach for the project was to evote playfulness and be reasonably descret. Inspired by the words of Robert Wong, Executive Creative Director at Google Labs, “designers should always strive to help and delight.” (christopherrouleau.com)

BKGD Christopher Rouleau is a Toronto based Graphic Designer specializing in print, web, identity and type.

2 precedents

SHHH! Cards SHHH! is the Society for Handheld Hushing. SHHH! cards were designed by husband and wife designers based in Chicago. They came up with SHHH! to fight back against obnoxious cell phone users that we all deal with in stores, restaurants, trains and pretty much everywhere else.

BKGD Coudal Partners seems to be the mainstay for these cards. I had a hard time finding the origins of the designers or any info on them.

precedents 2

The Phonekerchief Created by designer Ingrid Zweifel (and sold on uncommongoods. com). Four women came together in 2009 at Parsons School of Design, converging from greatly diverse backgrounds to create Phonkerchief. Ingrid talks about the product on uncommongoods.com as an act for someone else. A consideration that many people in the world no longer take since we arenâ&#x20AC;&#x2122;t turning off our cellphones. Phonekerchief is a way to compliment the people around you.

BKGD Ingrid Zweifel currently works for product design firm THE WAY WE SEE THE WORLD in NYC.

2 web design inspiration

Dwell Magazine In the first two weeks after its redesign launch, Dwell.com increased its traffic by 100 percent. What I am noticing about DWELL: for videos having a darker background is easier on the eye. The homescreen as a very structured grid and reminds me of the grid structure for NYTimes. com but the main difference being strong horizontal lines where content lines up and is not haphazard begging for your attention. DWELL is clean, strong lines great use of primary color, gray and black.

BKGD Advertising and branding firm transplate from New York City to Hammonton, NJ. Works from Sony Pictures to TCM and Radiolab WNYC.

web design inspiration 2

Estudio AGraph In Estudio AGraph (estudiograph.com) we have a weakness for textures, typography and the detail; we love good architecture, music, composition and aesthetics. Estudio AGraph I was drawn to for itâ&#x20AC;&#x2122;s sheer use of color and abstract space development. The photography was something to take note while the navigation and text seems rather free-floating and not the direcction I wanted to head.

2 web design inspiration

Nano Nano is a website I stumbled upon on Behance. I feel lin love with the color usage and typographic choices. The icons were something I wanted to pay attention to and maybe utilize in my design if it would enhance functionality.

BKGD

web design inspiration 2

Single Focused Websites Above we have screenshots of Texts From Last Night, I Can Haz A Cheezburger, People of Walmart and Regretsy. All of these websites are very successful as single focused websites and have become a part of a satirical dialogue in our modern society. We enjoy these sites for their outlandish jokes, silliness, witty humor, and unbelievable atrocities to fashion. This style of humor has become a mainstay with younger generations which can be seen throughout pop culture with the onslaught of raunchy reality TV feed by MTV, Tom Green Show, Jackass movies and MTV spring break specials. People of the public have become spectacles for our entertainment and is being exploited.

BKGD Texts From Last Night, I Can Haz A Cheezburger, People of Walmart and Regretsy

2 shit 2 no sitemap Basic Info = Profile:

cellphone non-user agreement is pictoral contract with sarcastic subtitles to engage the viewer to agree not to use their cellphone inappropriately in public

Bring other multimedia content onto the scene. Share videos from YouTube, your hard drive or cellphone. Comment, share, assign a petpeeve rating, or find apps to help with your digi-diet.

Functions: upload video comment pet-peeve rating share filter: most comments, highest petpeeve rating, trending

email address or username & password

Facebook

Information About Contact Apps Resources Software

Videos

first & last name location bio (character maximum) cellphone non-user agreement username id password confirm password email address upload picture

create account

Twitter log in

find friends this function also allows viewers to follow friends already using SHIT 2 NO; can be skipped

SHIT 2 NO home

Photo Gallery

Functions: upload photo comment pet-peeve rating share filter: most comments, highest petpeeve rating, trending

Rules a go-to guide on how to combat cellphone zombies in the real world.

Twitter Feed

allows users to scroll through #shitUneed2no hashtagged tweets or key words: #cellyell #petpeeve #celltude

search through content by several filters: today, last week, last month, most comments, highest petpeeve rating, most favorited, most shared, trending

Secondary Functions: number of views volume control full screen adjust HD|SD toggle standard video operations (play, pause, rewind, fast forward)

Functionality This is the final sitemap for SHIT 2 NO. From the homepage you have your main navigation bar directing to the major content that is compartmentalized on the homepage: Video, Photos, Rules, and SHIT2NOâ&#x20AC;&#x2122;s twitter feed. The main cross section of the homepage belongs to the features of the day here a video to capture the audience. The site is small in pages but vast in content. Ideally the content is curated by the SHIT 2 NO team and bots behinds the scenes pull content from all across the internet in search for people on cellphones, videos of people being stupid on cellphones (in pop culture, media, the news, TV, movies, concerts/artists/celebrities). There is also a petpeeve rating system where users can rank content on level of annoyance. I learned that I had to constantly think macro vs. micro when designing the look + feel for the website. I would concentrate on functionality for long then go back and rework the design. This became my design process for 6 weeks.

*ACCOUNT You donâ&#x20AC;&#x2122;t have to have a login to view content on the site. In order to comment on or submit videos or photos the user does have to create an account.

mood boards 2 mood boards

Diana Lowrie

Color Palette

Typeface: Interstate Light + my handwriting + illustrated type

Sh*t U Need 2 Know Openhouse Sh*t U Need 2 Know Sh*t U Need 2 Know

Paperback 96 Portago TC TT

Sh*t U Need 2 Know

Imprint MT

SH*T U NEED 2 KNOW

Interstate Light

Sh*t U Need 2 Know

NewsGothic

SH*T U NEED 2 KNOW

NewsGothic STD

Sh*t U Need 2 Know

Scala Sans Regu-

Mood Boards + Logo Here was my original approach to SHIT U need 2 NO and type treatments for the website. Post midterm presentation the hand-drawn type was eleminated and heirarchy of the website changed for the better.

ORIGINAL LOGO.

2 mood boards mood boards

mood boards

Diana Lowrie

Social Media Integration Illustration Style: Hand-drawn type

Twitter hashtag #

Facebook Fan Page

Inspiration: Single goal-oriented websites.

Instagram

YouTube

Style of Photography: Cellphone photography Texts from last night

People of Walmart

Mood Boards Social media integration was a key part of the project ot get the “word out” to my demographic. I wasn’t sure how at this point in the midterm how I was going to incorporate them into the design aspect of the project which was proving difficult. Finally when I came across my YouTube settings and saw that toggling log in/log out settings for each media it clicked that they didn’t have to have a presence on the home screen or much of the website at all. The integration would be into the curated content on the individual media pages: video, photos, etc.

INSPIRATION Instagram Bonaroo Texts from last night People of Walmart

the website 2

Home

Video

Photos

Stories

Who got schooled today? Woman texting walks into fountain

Funeral Karma

Nokia Ringtone Classic

Adam Lambert Disses Fan

Best

Worst

Popular

Random

SHIT U need 2 NO Here is the first iteration of the homescreen. As you can see I was struggling to come up hierarchy issues and overall functionality. I was so intimidated since I hadn’t designed a web interface before that I didn’t know where to begin. I enjoy Mobile UI design since you are dealing with the essentials in a small space but when dealing with websites you take on much more responsibility. General navigation is key but also heirarchy of all your elements and easy readability. The next page were two other looks or wireframes I was trying to explore with the grid but wasn’t getting very far. This design above is the one I ended up working from and evolving over time.

SKETCHING Here the structure of the wireframe is a bit scattered and goal uncertain.

2 the website Home

Video

Photos

Who got schooled today?

Best

Worst

Popular

Funeral Karma

Best

Woman texting walks into fountain

Random

Nokia Ringtone Classic

Worst

Popular

Home

Worst

Funeral Karma

Best

Worst

Adam Lambert Disses Fan

Random

Video

Photos

Who got schooled today?

Best

Stories

Popular

Random

Nokia Ringtone Classic

Popular

Stories

Woman texting walks into fountain

Random

Adam Lambert Disses Fan

the website 2

A PLACE TO VENT ABOUT CELLPHONE TROLLS

woman texting walks into fountain

woman walking into traffic

Hey Ladies, you know the bathroom stall isn’t a phone booth, right?! I can hear everything you are saying... The grocery line doesn’t count as call everyone you know time.

Can’t you see I’m enjoying my moments of solitude instead I’m raging inside over your #cellyell deaf defying conversation. Can’t you see I’m AT the nail salon to relax and treat myself, not know everything about your private life! FML. What do you do in situations...

4, 236, 921 views

comment

At a concert but you’re clearly not, why? You’re too busy talking in your cellphone. Hey rudeass give me your ticket I’ll make sure someone enj...

SHIT U need 2 NO Here is SHIT U need 2 No at midterm. Here the homepage has been broken up into sections with Video of the day (Who Got Schooled Today), daily WTF photos (of cellphone users) and Top Rants from the SHIT 2 NO team. A lot of the feedback I received dealt with the readibility of the site. The homescreen has too many pieces and parts that make it hard to discern the true heirarchy. There is also an odd space at the top of the page (Sarah: tighten up the design). The logo doesn’t feel integrated into the site but stuck on. The hand-drawn type doesn’t seem to be working at this point in the design. If their were more elements intregrated throughout the site it might work.

LOOK my goal was to integrate elements that are trending in design right now into the web design. It ended up being too many pieces and the look consolidated.

2 the website

A PLACE TO VENT ABOUT CELLPHONE TROLLS

woman texting walks into fountain

woman walking into traffic

Hey Ladies, you know the bathroom stall isn’t a phone booth, right?! I can hear everything you are saying... The grocery line doesn’t count as call everyone you know time.

4, 236, 921 views

comment

At a concert but you’re clearly not, why? You’re too busy talking in your cellphone. Hey rudeass give me your ticket I’ll make sure someone enj...

SHIT U need 2 NO The general feedback on the homescrren was: /too many pieces and parts /no discernable heirarchy /integrate more of a voice by spotlighting a team member and follow them through the site /eliminate the odd spaces where the design is gapped /logo needs works, doesn’t fit /eliminate hand-drawn type /reevaluate the problem, perhaps THE VOICE can solve this issue /the slogan banner is confusing, looks like navigation, rethink design /search bar is distracting, maybe rework configuration

the website 2

About

Other Webbies

Three Ring Blogs

Texts From Last Night I Can Has A Cheezburger Awkward Family Photos College Humor PostSecret FAIL blog Lamebook Urban Dictionary The Onion FML

People of Walmart WTF Tattoos Wedding Unveils dumbtweets Awkward Messages White Trash Repairs Thats My Boss You Drive What Random Creepy Guy How I Was Dumped

Apps

Resources

ÂŠ ShitUneed2no 2012

SHIT U need 2 NO Scrolling down the homepage you see the other integrated media platforms and recently submitted and posted photos and tweets. The NAV bar is still located at the top so access to other pages is always available. At the bottom of the homescreen are other links to blogs and sites just like SHIT U need 2 NO like People of Walmart and Texts From Last Night. I felt incorporating these sites would get more hits on the site and feed back into this satirical loop of commentary. Ultimately if I had more time I would integrate Resources to include anything and everything to help with Digi-Dieting: apps, (maybe the game app incorporating etiquette humor from the site), other projects like SHHH! cards, Toronto Etiquette Project and Phonkerchief. I think there is a need for all these things to live in one place.

HASHTAGS FOR @SHITUneed2NO: #cellyell #petpeeve #celltude #cellcrash #bluetoothjohnson #cellphonezombie #getacluestick

2 the website

A PLACE TO VENT ABOUT CELLPHONE TROLLS (search by keyword)

woman texting walks into fountain

Hey Ladies, you know the bathroom stall isn’t a phone booth, right?! I can hear everything you are saying... The grocery line doesn’t count as call everyone you know time.

Can’t you see I’m enjoying my moments of solitude instead I’m raging inside over your #cellyell deaf defying conversation.

4, 236, 921 views

Can’t you see I’m AT the nail salon to relax and treat myself, not know everything about your private life! FML. What do you do in situations... At a concert but you’re clearly not, why? You’re too busy talking in your cellphone. Hey rudeass give me your ticket I’ll make sure someone enj...

SHIT U need 2 NO SHIT U need 2 NO integrates a Facebook login so you can link your account from our site and connect with friends also commenting on and submitting content. I feel this would effectively create traffic through word of mouth rather than a ton of ads. I would want to slant the website more towards sponsors of the same type of site before commiting to ads.

the website 2

A PLACE TO VENT ABOUT CELLPHONE TROLLS (search by keyword)

woman texting walks into fountain

Hey Ladies, you know the bathroom stall isn’t a phone booth, right?! I can hear everything you are saying... The grocery line doesn’t count as call everyone you know time.

Can’t you see I’m enjoying my moments of solitude instead I’m raging inside over your #cellyell deaf defying conversation.

4, 236, 921 views

SHIT U need 2 NO Here is the invite function once you connect your account through Facebook which can be skipped.

2 the website UPLOAD VIDEO MOST VIEWS

A PLACE WHERE EVIDENCE REIGNS HIGHEST PETPEEVE RATING MOST COMMENTS TRENDING

TOP VIEWS TODAY Nokia Ringtone Classic 4, 236, 921 views Funeral Karma 4, 236, 921 views Adam Lambert Disses Fan 9, 124, 201 views 4, 236, 921 views Uploaded by CBS on Jan 20, 2011 The Early Show anchors discuss a mall suveillance video of a woman who falls in a fountain while texting.

RECOMMENDED Texting While Walking-Behaving Badly 4, 236, 921 views

SHIT U need 2 NO The video page as it was at midterm was a skeletal structure. My battle was functionality and visual simplicity. The main page and selected video page needed to be different. The design needed to be tightened up and more focus on the SHIT U need 2 NO team. THE VOICE had not entered this design yet. Juggling back and forth between design and functionality has been a teadious one full of frustrations and breakdowns but the outcome was worth it.

midterm feedback ! name: Dianna L.

452 Presentation Evaluation Courses designated “OC” make use of multiple speaking assignments and integrate oral communication into both the teaching and grading for the course. Students are expected to demonstrate oral communication competency by preparing and delivering speeches/ presentations that address the following points. Presentations are rated using the following evaluation scale: 4.0 – the attempt was very well organized and the presentation was very skillfully executed and innovative. Student exceeded instructor requirements. 3.5 – the attempt was very well organized and the presentation was very skillfully executed considerable planning and practice were evident 3.0 – the attempt was well organized and the presentation was skillfully executed 2.5 – the attempt was thoughtful and the presentation was well executed 2.0 – the attempt and execution were satisfactory 1.5 – attempt was made to meet the requirement the execution was almost satisfactory but contained flaws 1.0 – an attempt was made to meet the requirement, however the execution was not satisfactory 0.0 – did not perform the requirement adequately

presentation/date: Mar. 26 2012 Mid-term

• Exhibit sound organization—a clear purpose adequately supported by main ideas that are easily identified.................. 2.5 comments:

Needed to get to the point more quickly, etiquette point was made early and then everything tended to drag out from there // show form much sooner

• Supporting materials were adequate and dependable........................................................................................................... pts comments:

n/a

• Correct use of grammar, pronunciation, and articulation..................................................................................................... 2.0 comments:

Spoke really quickly, seemed to need to take a breath // hard to hear exact wording when speaking so fast // voice modulation was erratic, voice got very quiet and then couldn't hear you

• Exhibit skillful use of internal summaries and/or transitions.............................................................................................. 2.0 comments:

research was too wordy on screen // hard to follow at times, especially when walking through homepage, very confusing what to look at

• Demonstrate skillful use of language and supporting materials to engage and challenge the audience. ......................... 2.5 comments:

Good intro stories, very relatable // Lost jury's attention when you handed out items mid-stream // needed to show examples of work that would be in the final form for it to make sense (i.e. play video)

• Establish genuine rapport with listeners through style and delivery. ................................................................................... 2.0 comments:

Mumbled when read abstract was distracting // hard to hear and thus caused audience to tune out, not hear what you were saying // need stronger projection

• Exhibit skillful body movement. .............................................................................................................................................. 3.0 comments:

seemed comfortable in front of audience // good eye contact

• Exhibit skillful use of visual aids.............................................................................................................................................. 2.5 comments:

Some screens did not match up with what you were saying // TYPO // type hard to read

NOTES TAKEN BY RACHEL /Is the content user-generated? /love the idea there is no Emily Post but felt a little far away in the presentation when got to website visuals /could have gotten to the point a little quicker, condense research /if you’re dealing w/etiquette the style doesn’t match up (voice is confused) /taking a photo of someone texting is a little contradictory. Are we breaking etiquette by contributing to the website? /You’re asking people to point hte finger and poke fun at them /could see it as an app that corrects your behavior (press start when you start dinner...) maybe a game /could play with policing /maybe redefine what your problem is... /website is awesome - colors are great and perfect for our generation (Sean) /”When you say etiquette, we want some rules.” /how can you make the site more than a site people will visit once or twice?

THE SPEECH Intro Slide: Pay phone Hello everyone, my name is Diana Lowrie and this is my thesis project on cellphone etiquette. Slide 2: Cellphone Etiquette My guess is it wouldn’t take each one of you long to remember a situation where someone was being rude or inconsiderate in your presence while using a cellphone. I can think over nearly half a dozen that happened over the course of the break. But I won’t get into those… I’ll tell you my initial observation for this project was over the winter break. x story about drinks with Kelly Slide 3: The Shallows Through Sarah’s recommendation I read Nicholas Carr’s book, The Shallows: The gist of this book is this, our brains are malleable and moldable like playdoh taking only a few short days to rewire/change/evolve our neurological connections. We as a society have

been programmed through positivereinforced systems of our cellphone vibrating, beeping and sending us stimuli. We have been trained by stimuli to be happier when we have it and sad when we don’t. Pavlov’s law should ring a bell. Food pellet anyone? Slide 4: Observation bubble 1 What Nicholas Carr taught me was that we have a fear and anxiety of being left out of the loop. Slide 5: Observation bubble 2 By not receiving responses or participating in these acts of stimuli it affects our attention spans and our self-worth. As college students in the Generation Y age range fit this category from early 1982 to now. Slide 6: Abstract x abstract Slide 7: Project Description 1 As the internet has absorbed more mediums and taken hold of our mobile devices we have become so distracted by our stimuli seeking consumer behavior that they have become completely unaware of their surroundings. Slide 8: Project Description 2 x Gen Y: audience + characteristics Slide 9: Project Description 3 x hold a mirror: tone Slide 10: Intention To provide a website where social medias collide and create a sounding board for cellphone etiquette and what is acceptable in society. There are already some examples on the market to help stop rude cellphone behavior in the form of cards handed to the offender or citations written for the offense. These might work in Canada but I don’t feel safe handing these out. There is also an APP that can activate the iPhone’s camera to help texting + walking patrons see the sidewalk but I feel this is just adding to the problem. Slide 11: Outcome The project will inadvertently educate Generation Y by having them police each other through participatory observation. By seeing the lack of social decorum in others in their peer group, this self-reflection will correct a growing social dilemma. 95

The Beach Beneath the Street february 2nd

McKenzie Wark

Author of A Hacker’s Manifesto & GAM3R 7H3ORY Lecturer at The New School in NYC in Cultural Studies & Millitarized Vision

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favorite quotes of the night We went the route of cheap labor vs. good design. Think big not only in scale but ambition within your work.

McKenzie Wark notes 2

The Beach Beneath the Street: The everyday life and glorious times of the situationalist international. Ok, to be honest I have noidea what this lecture was even about! I could follow the first part of his lecture. Street ethnography from post-war Paris bohemia culture and the salons. Look up Valerie Myers & Ivan Cheklov, The Drift. Ivan Cheklov talks about the life expectancy of a city when there is no pressure to work or thrive the economy.

Is the city experiencable aesthetically? Can a city be generated on the good bits? If it was based off good bits what would the whole city be like? There was an interesting comparison with The Colonization of the Everyday where McKenzie compared groups, games and second nature to groups, clicks and salons of the past. Divided we Stand. Things to look up. Sigma Portfolio - The First Blog & Parsons University - playground architects. Constraint brings awareness to emerging problems. Think about scale / donâ&#x20AC;&#x2122;t leave it up to anyone else. Think BIG not only in scale but with ambition within your work. 97

portfolio assessment january 19th

Profesh Interviews

BFA in Graphic Design/Illustration from UTK and Masters in Mass Communications from VCU currently Senior Art Director at Tombras Group

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favorite quote of the day A website is THE most important thing I can do for myself.

professional interview notes 2

x Most important things to have. Website, PDF of my book available on the website. Make sure to depict your skill set, want to see experience in Letterpress, Printmaking, etc. Move skills somewhere else. Get on: /Creative Hot List /Linked In /Talent Zoo xHow to get where I want to be? Asking professionals for informational interviews that you are possibly interested in working with/for is a great way to get my foot in the door.

x Journal Spreads Perhaps the hand-written type was too neat. Loved all the textures and small element on the 1rst page was a thoughtful touch. Maybe handwriting is too thoughtful looks too much like a font. When he saw my sketchbook and my handwriting he said more like my everyday writing. x EIO Snuggly Sidekicks Group projects are and can be something hard to depict in a portfolio without stepping on toes. What he wants to know is, what was my role? Make sure to copyright content on my website. Don’t disclose the full idea for creative protection.

x Guerilla City Brian LOVED this app! Loved the look and feel and thought I could push the idea more. Use even more spray paint markings. More grit. Upload into my iPhone! x Pursuit of Craftiness Maybe make a shift to something more organic. Bring in letterpress without actual press (can be faked in photoshop). x My considerations after my interview: /Add my Living Light GS Badge /Mount T.H.E. cards /Include books I’ve bound I checked out Brian’s website and he has several projects in my aesthetic: Old Town Albuquerque, The Latin Wagon, Speck work for Sierra Club and Fit Nashville. I did send a thank you e-mail to Brian and he was very kind and helpful even giving me a connection to Cargo Collective’s membership website for my portfolio.

What I learned: How to introduce myself and my aesthetic and the work I gravitate towards. Just like any business interview and talking about yourself shift the focus to what design you are drawn towards.

portfolio assessment january 19th

Profesh Interviews

Senior Lecturer Diane Fox teaches architectual photography at UTK where she received her MFA.

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professional interview notes 2

x ResumĂŠ /the leading between awards /group together awards /fill in description for Robin Easter /correct skill set descriptions /make sure to include web address x T.H.E. Cards /cropping of one xmas card needs to be fixed and placement/order consideration x EIO Snuggly Sidekicks /collophon typeface consideration /vision board & mood board are critical pieces show in portfolio /take better photographs of the dolls in daylight even if on the floor

x Living Light /get some good photographs of my energy section working /email Amy x Guerilla City /icon showcased in portfolio /alignment (centered) x EIO Historical Website /consider repositioning everything to showcase what I did on the project /remember to state my role in the project (more of a team player vs. team leader on this one)

What I learned: After putting everything in your portfolio consider going over it with another eye. Diane had such a great eye for detail of what needed to be fixed whereas I was tired of looking at the project. Go back in with a fresh eye and look for improvements.

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portfolio assessment january 19th

Profesh Interviews

Creative Director of Best Behavior Creative Club Served as Art Director for the Knoxville Chamber of Commerce and sits on the board of the Community School for the Arts

favorite quotes of the day Your work is exceptional!

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professional interview notes 2

x My interview with Chris was quite different from the other professionals. The other interviewers were more laid back in their approach. Chris wanted me for each project: state my objective, process to get there and if it worked. I was intimidated and didnâ&#x20AC;&#x2122;t know how take take his demeanor. He said he didnâ&#x20AC;&#x2122;t want to comment on each project but comment at the end. x My challenges Perhaps expand my aesthetic to a corporate range. I need something clean + dry to apply to a larger demographic.

x Overall Comments My work is very thoughtful. I have a lot of potential (he wants me to stay in contact with him) to move into different realms of design especially apps & web design. I did a great job presenting my working and putting each project into context as it pertains to the object. x Advice Do something corporate and get more well-rounded.

What I learned: How to talk about my work in different perameters. How to talk about each project in context of my design easthetic and what was required of the assignment.

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2 the website

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SHIT 2 NO SHIT 2 NO was rebranding in the final leg of my thesis project. /new logo /dropped hand-drawn type /nix banner design and tighten up negative space /elimate confusion with multi-color navigation

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the website 2 project brief

Diana Lowrie

-Mobile Phone Etiquette: The Dinner Date | a graphic by The Mobile Culture This graphic relates to phone etiquette in a humorous tone.

11. Value to Design community: Shit U need 2 no starts the dialogue on cellphone etiquette by providing a platform for positive social change.

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2 the website

SHIT 2 NO Homescreen changes: /ribbon was taken out and banner was added as the nav bar /nav tabs were eliminated and navigation was incorporated into the banner along with logo and slogan /content shifts: video of the day, Who Got Schooled Today, banner crosses the whole homescreen, team members satire voice can be seen right away with Rants Tabbed section at right and team member who uploaded/approved the video /the embedded banner below acts as secondary navigation to the navigation bar for Photos, Rules and news stories in the media.

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the website 2

SHIT 2 NO Home Screen Toggled /this is a screenshot of the toggle action between Team Rants and the SHIT2NO twitter feed

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SHIT 2 NO The bottom of the home screen changes: /nav bar falls away with scroll down homepage vs stationary /the satire tone of the language escalates with more of a presence /the submit portion is contained and cleaned up /the team members have a home and presence on the home screen which links to the teams individual profiles /bottom ribbon is other navigation: About section, Contact Us, Apps and Resources

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the website 2

SHIT 2 NO Team member profile page: /a team members profile can be accessed several ways: by clicking on their image on any of the team rant sections, their comments on videos and photos, and by clicking on their photo from the bottom of the home screen /each profile includes: their photo, a short bio, their location and their cellphone user pep peeve. Team members can be followed on twitter or you can message them personally with comments, questions or rants of your own. /at right you will see the team members activity on SHIT 2 NO, their comments on videos, photos and recent uploads /ths goal of these pages was to create a connection between the target audience and the website to keep them coming back each day

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2 the website

SHIT 2 NO Submit Screen /Here is the submit screen which can be accessed a few ways: from the home screen, or the drop down menus from the Video, Photos or Rules sections /There is a disclaimer here that proclaims any contect can be rejected or altered by team members to appeal to the target audience, more information is provided on this in the About section on the next page /you have to be a member, have a login unsername and password, in order to submit content to the website

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the website 2

SHIT 2 NO About Section /General information about the sites creation is here and why the site was created. Information is also given as to what content SHIT 2 NO accepts and members can look here to see the possible reasons their content wasnâ&#x20AC;&#x2122;t accepted.

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SHIT 2 NO Video Section Home screen /This is what viewers will see when they have clicked on the word Video from the navigation bar on the home screen /This page is setup to automatically sort videos to most recently uploaded content from team members (who approve all videos) /In each section for each video you can can see: video title, small synopsis of the video, team member who approved/uploaded the video, if they ranted about it, number of views and the average pet-peeve rating /The search bar at right will allow you to search keywords for videos filtering them by a time span of Todayâ&#x20AC;&#x2122;s date, Last Week or Last Month /The Recommended section at right is one of my favorite sections intefrating a large part of our culture into the sitet. Here you can find videos of people fighting back in society against rude cellphone users, cellphone commericals which offer their own brand of humor, videos of celebrities fighting back, hidden camera news stories, cellphone clips in the movies and cellphone lawbreakers.

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Videos can be sorted several ways most recent is the default, hovering over Video and clicking on the drop down menu you can also select highest pet-peeve rating and most comments

the website 2

SHIT 2 NO Video Section viewing screen /This is the screen viewers will be taken to when they select a video (from the home screen or video section) /Here the video takes center stage with all the typical controls you would see on a media website. /Below you see the videos main information, team member who approved the video, their rant and pet peeve rating. At right you can see other team members who have also commented on the video and related videos below. /In this example you can see other comments would fall right under the team members initial comment

Videos can be viewed by anyone but in order to comment and rate viewers must have or create an account and be signed in.

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SHIT 2 NO Photos Section /Photos are sorted in a gallery style and once clicked can be viewed individually with cooresponding comments. /At a glance you see the team member who commented on the photo (not every photo has to have a team member comment but team members goal is to actively participate as much as possible), average pet peeve rating (once you start typing in a comment yourself you can submit your pet-peeve rating which will be tallied into the overall ratings), if a member clicks on a comment box below the photo it will automatically load their profile image and be ready for that member to add there comment and submit it by pressing the enter key.

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the website 2

SHIT 2 NO Photos Section Drop Down Menu /Here is an example of the hover drop down menus for the site. The first selection will sent you to the submit page, and the next selections will sort the photos below /At top right searching by time span also allows you to sort or browse through photos when they were uploaded

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2 the website

SHIT 2 NO Rules for Cellphone Zombies Section /Perhaps my favorite section because of the use of blantant obnoxious humor that is used to combat cellphone rudeness in the real world /This is a section where members can go to learn how to combat cellphone zombies in the act of rudeness. I have not known how to act in the situation myself so being prepared is half the battle, right?! /Each rule will highlights some solutions or ideas on how to take what youâ&#x20AC;&#x2122;ve learned into the field of battle. /Each rule will highlight examples and inspiration with video clips to get your creative juices flowing.

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Rules can also be submitted by members for review by the SHIT 2 NO team.

the website 2

SHIT 2 NO Rules to Combat Cellphone Zombies continued: /Another example of a rule. /This section isnâ&#x20AC;&#x2122;t encouraging people to go out and prank the unsuspecting public but to prepare for the inevitable and prank your friends when they misbehave. By giving the pranksters ideas videos and photos will be submitted and fed back into the site.

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SHIT 2 NO Log in /When you click on Log In the drop down menu prompts you to sign in which can be done from any page on the site. You can log in from any page so you wonâ&#x20AC;&#x2122;t have to leave whatever you are watchg if you want to make a comment.

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the website 2

SHIT 2 NO Create Account Series /To create an account there are 3 steps first you see you would enter your main information just like any other media site: your name, username you create, password, and location. /In the center this page also names the reasons you should sign up and create an account: a place to vent your frustrations, rank and comment on videos, photos and stories by pet peeve level of annoyance and to generally cast your voice into the universe

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SHIT 2 NO Create an account series /Page 2 allows you to link Facebook to your account and invite friends to checkout and join SHIT 2 NOâ&#x20AC;&#x2122;s website (Facebook is the main social media platform most generation Yâ&#x20AC;&#x2122;ers have and would allow for the most distribution). /By linking a Facebook account it will allow friends to see your activity and you to share content easily on your facebook wall or your friends. /This part can be skipped

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the website 2

SHIT 2 NO Create an account series /This is the confirmation page for your profile: A photo can be uploaded for your avatar /The basic information below the avatar image will be seen by other members on the site when they hover over your avatar: Username, Location, and your pet peeve. /All the information at right is concerning your main email address and password (which can be edited here anytime) and this will be private. /Link Accounts section allows any member to add content more easily by logging into those accounts through the website which is recommended to submit videos and photos quicker for review.

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! final ref lections

REFLECTION NOTES /How has this project affected me as a graphic designer? I’ve realized over the last few months widening my scope to web design would be beneficial in the future. /What have you learned during this process? I’ve learned that there are more responsibilities with web design vs. mobile UI design platforms. That being open always to redesigns in important as it is frustrating under a deadline. Listening to the concencus is good. /Were you able to successfully materialize the statements in your abstract? Yes, I believe I was successful! It took many weeks and many redesigns to materialize a product that I think could be deemed useable by my target audience. I have to say the last 4 weeks of designing was rather frustrating, confusing and time consuming. Designing and considering functionality was a large task for my brain to juggle but a design challenge needing to be conquered for my portfolio. I feel the look, mood and content of the site pertain to my target audience and offer a platform for cellphone misbehavers to be mocked, and shamed into behaving. /What can you synthesize from each of your professional presentations? I need to be more aware of my projection. I need to prepare more for big presentations so I don’t lose my words when I get nervous. Also preparing more for the people you will be presenting to, if know, would have been more beneficial. For example, the last professional presentation I hadn’t prepared enough for business-minded jurors. It really hit me right before the presentation and I knew these jurors weren’t designers. I was highly concerned about my verbage and descriptions translating to my professional audience. I then realized these jurors probably use the internet on a regular basis and this calmed my fears considerably.

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LOOKING AHEAD /How might you extend this study? I would love to design some mobile applications for the iPhone regarding some etiquette rules turned into games for modern society. I feel a way to expand the topic on several platforms would make society more aware of the issue and need for some rules. /If you were given more time, more resources, etc...how could or would you expand the scope of this project? I would love to actually have coded the website and gathered more original content and adding to the real presence on social media networks. I feel this idea could be pitched to a company like Three Ring Blogs and potentially sold.

final feedback !

Slide 4: Observation bubble 1 What Nicholas Carr taught me was that we have a fear and anxiety of being left out of the loop. Slide 5: Observation bubble 2 By not receiving responses or participating in these acts of stimuli it affects our attention spans and our self-worth. As college students in the Generation Y age range fit this category from early 1982 to now. Slide 6: Abstract x abstract Slide 7: Project Description 1 --Slide 8: Project Description 2 x Gen Y: audience + characteristics Slide 9: Project Description 3 x hold a mirror: tone Slide 10: Intention To provide a website where social medias collide and create a sounding board for cellphone etiquette and what is acceptable in society.

NOTES by TOMMI & NICOLE /liability of posting pictures of other people on the internet? permissions? /Tom Graves, “great analysis of your generation,” I like the idea but “not sure if it’s the best vehicle for it” because “they’re not talking to each other...” /not limited to 18-24 year olds /can you blur out people’s faces? /Tom Graves, “should it just revolve around cellphones?” Yes, Internet sites like People of Walmart and Texts from Last Night have one aim. /Who would advertise with you? I would pitch the concept to Three Rings Blogs (Company that owns People of Walmart and others) Monetize with selling ads? Takes a lot of hits to make money. /Tom Graves, “get a good attorney.” /”How you have a team? Can you become a part of the team - I can submit how?” You can submit videos & photos the team are the curators of the sites and are SHIT 2 NO the company.

Slide 11: Outcome The project will inadvertently educate Generation Y by having them police each other through participatory observation. By seeing the lack of social decorum in others in their peer group, this self-reflection will correct a growing social dilemma. Slides: Website x explain functionality Question slide: any questions or comments are more than welcome

Slide 3: The Shallows Through my research I’ve learned we as a society have been programmed through positive-reinforced systems of our cellphone vibrating, beeping and sending us stimuli. We have been trained by stimuli to be happier when we have it and sad when we don’t.

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DESIGN Diana Lowrie TYPE CK Ali’s Hand Official Minion Pro DIN Pro Akzidenz-Grotesk BQ GRID SYSTEM Inspired by Real Simple Magazine January 2011 Issue

PRINTER Graphic Arts Service at the University of Tennessee Knoxville 2021 Stephenson Drive Knoxville, TN 37996 (865) 974-5121

COVER McCoy Silk Cover 100 lb/digital press TEXT McCoy Silk Text 100 lb/digital press

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