T.H.E. Process [Book] by Diana Lowrie

. E . H T. IP

INT

SH ER N

velope n E y p ap @The H mer 2011 Sum

Hello my name is

Diana Lowrie

T.H.E. goals

branding + learning the industry - learned the dynamics of the stationery industry - asked a lot of questions - learned the typefaces used for T.H.E. branding and typographic style of this industry - learned from Sarah the branding of The Happy Envelope and implement this into my designs - learned about Sarah + Ty new website venture Big LITTLE Ink - attended several meetings with Sarah + Ty to Bluegill Creative for Big LITTLE Ink - sat in on a few bridal consultations to experience designer + client relations - began to see parallels between my retail job as bridal consultant + bridal stationer - made ongoing observations between clients needs and designer’s knowledge - began to see the diplomacy needed as a designer to divorce yourself of client’s tastes - production based jobs need a mock-up, or several, this coorelates to the classroom - established methods within a system for one of T.H.E.’s largest production jobs to date - learned the importance of a sell yourself mentality, internet marketing and blogging - talked several times on how the industry has changed with internet consumers - learned about intellectual property and the power of knowing the right people

Our Sweet Caroline

Be sure to make it by tea time!

is turning 9 !

T.H.E. interview nervous + anxious

is turning 9 !

SATURDAY, JULY 6, 2011 AT 1:00 PM

RIDGEVIEW CLUBHOUSE 235 VILLAGE BOULEVARD

I did my “homework” prior to my interview with Sarah + PLEASE RSVP TO MARY

Ty. I was nervous and excited because it was my first interview as

TEA_MOM@AOL.COM

PLEASE RSVP TO MARY TEA_MOM@AOL.COM

a graphic design student seeking a graphic design position. I have worked many different types of jobs and felt confident about my interview skills but I can feel I wasn’t completely prepared. THIS particular type of interview is a whole new skill set. You have to be able to actually TALK about your work in coherent sentences. The nerves didn’t help my realization about this lack of particular skill but I was able to show Sarah several projects that I was working on or had done throughout the semester that had not yet made it into my portfolio. Sarah had great things to say

TH 6th BIR HAPPY

about my project The Pursuit of Craftiness, my hand drawn type and illustrations and she wanted me to be her intern on the spot. Sarah had asked me prior to the interview to make several

BO U N O TH E WAY T FLY A

birthday card announcements for children. I decided to make both a boy and girl invite. They turned out really well in my opinion for some first attempts and Sarah loved them.

SATU

ICK! DAY N

US CE HO

4 PM 4th AT JUNE R DAY,

5724 Country Acres RSVP to Mary Flymom@gmail.com

- How will I prepare differently next time? I feel I should write out a description of my projects in my portfolio or a short synopsis. This would prepare me to talk knowledgeably about each piece. - Does the environment meet the expectations established in the interview? Yes and no, during the interview I felt conflicted because Sarah suggested I work from home and meet with her only once a week or so. This made me feel extremely disappointed because the interview went so well. Upon talking to several professors the situation was straightened out and I would work in the stationery studio alongside Sarah + Ty. Since Brooke + I both interned there we were both given desk space to work and this folded in to my expectations of working in an actual design studio. The studio space is in a great location downtown which they moved from 2,000 + square feet to the new location. It is located in the Daylight Building across from Pete’s Cafe and The Pembrook Building which is proving to be a great location for Knoxvillians. It is a long narrow space with high ceilings and a large window facing the sidewalk.

-â&#x20AC;&#x192; Please describe what was expected and unexpected. I guess I didnâ&#x20AC;&#x2122;t expect that I would be the only intern in the studio for a few weeks until Brooke started but also they have no other employees. Ty runs all the business aspects of The Happy Envelope - pricing jobs, advertising and accounting while Sarah does essentially all creative aspects. Sarah handles all design. It was over the course of the summer Brooke and I both realized that Sarah could easily get overloaded with projects. From baby announcements, new bridal invitations and proofs Sarah was a one woman show.

DAY one

meeting with Sarah + Ty | Overview of Internship - Christmas Card Line - Big Little Ink project

- Helping Ty with invoice/branding I sat down with both Sarah & Ty to discuss our projects/goals

and The Happy Envelope brand. I was able to start identifying my style and folding into the brand. We discussed Sarah’s process and where she received and gathered her illustrations, monograms and other materials used throughout her collections. We discussed what had been the most popular sellers with the brand and why they worked. We looked at inspiration from Hello! Lucky and Minted.com to see their most popular cards and asked questions on why these were so popular and without copying. Think about what makes them successful? What is working here? I like this way of thinking and I was so inspired and thinking of card layouts as we spoke. The energy between us is free flowing and promising. We talk over each other (in a friendly way), I cut in and ask questions when I have them and Sarah responds and keeps up with my pace. Or maybe I’m keeping up with hers. The underlying passion is there to do good work and that’s what I crave. My passion will fuel me to do good work. What wonderful people to learn from.

Brainstorming Getting into the Christmas Spirit at the end of May. Some initial sketches and phrases/ creations I was beginning to think about.

More sketches. Getting somewhere.

what I’m working on

learning right now

The first week (while Sarah + Ty were on a family vacation) I scanned a lot of material into my computer + worked in Photoshop and InDesign just getting a feel for the photograph placeholders and identifying with The Happy Envelope brand. I wasn’t very enthusiastic about these designs I learned very quickly from what I was making the look and feel of what T.H.E. was heading in. The first example the color palette was off, the photograph didn’t seem to give off the right vibes of inspiration so I started somewhere else. I tried not to get stuck in one place for too long so it wouldn’t slow down my creativity and production. The second examples color palettes were off as well as the frames and decorations. The photography style is very modern while the design was more traditional which didn’t match up. While Sarah + Ty were on vacation we still kept in contact and I did email her my progress. I didn’t feel that confidently about my design until the last one I produced (next pages) and Sarah’s advice and critique were very positive and upbeat. This response was very inspiring and a pleasant surprise.

is for merry everything! is for merry everything!

WISHING YOU all t he love the EDWARDS

Nick Heather Katie & Ben

that your heart can hold this season!

Delicate Scroll Banner This card was the game changer in my perspective of The Happy Envelope brand. It is here in an early iteration the fresh flourish the brand needs. The type needs a bit of tweaking but it got where it needed to be.

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WISHING YOU all the love

Elizabeth & Jeff Fitzgerald

Nick, Jennifer, Kathryn & Benjamin

MR. & MRS.

the EDWARDS

that your heart can hold this season!

WISHING YOU all the love

the EDWARDS

Nick, Jennifer, Kathryn & Benjamin

that your heart can hold this season!

the EDWARDS

Nick, Jennifer, Kathryn & Benjamin

that your heart can hold this season!

Here are multiple iterations and a few color palettes for this particular card.

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WISHING YOU all the love the EDWARDS

Nick, Jennifer, Kathryn & Benjamin

that your heart can hold this season!

the EDWARDS

Nick, Jennifer, Kathryn & Benjamin

that your heart can hold this season!

WISHING YOU all the love

HAPPY HOLIDAYS FROM IRELAND

Allison & Noah 2012

from Catherine

that your heart can hold this season!

More iterations.

WISHING YOU all the love

the CALHOUNS

that your heart can hold this season!

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WISHING YOU all the love

HAPPY HOLIDAYS FROM IRELAND

that your heart can hold this season!

the CALHOUNS

from Catherine

Allison & Noah 2012

that your heart can hold this season!

WISHING YOU all the love

Elizabeth & Jeff Fitzgerald

that your heart can hold this season!

MR. & MRS.

that your heart can hold this season!

the EDWARDS

Nick, Jennifer, Kathryn & Benjamin

The final cards chosen for the website.

what I’m working on

learning right now

Dover books being copyright free for publication and commercial use OPENED my world completely to another realm of design elements. I have since updated my resume with a pattern I constructed as well as borders and frames. I am in love with this process!

SCAN. SCAN. SCAN. Learning T.H.E. design method | brand

Adding fonts and images to my “database”. Collecting. Building my knowing of the scanning process and saving files as a bitmap tiff! Amazing what this does. It BLEW my mind!!! Changing the format to a bitmap drops out the background then saving as a tiff translates (well just works better apparently). Sarah is a great teacher and showed me how to scan images from Dover books, change them in PS to a bitmap tiff and use them in InDesign as editable art. Sarah has quiet the collection of books herself and without even realizing I already owned several books I picked up from McKay’s. Now I’m on the hunt!!

Lindy Cohen + Joshua Sherer Invite created by Sarah Pattison

FIRST BRIDE SIT-IN Reflections + connections

Bridal Consultation: Lindy Cohen + Josh Sherer Lindy Cohen & Joshua Sherer were along the lines a high maintenance/demanding couple or to be more formally stated the brideâ&#x20AC;&#x2122;s mother. The family is expecting a certain level of pristine elegance and wanted to make sure everything was spot on perfect. The consultation was to follow-up on place cards, menus and other parts and pieces for the reception. I was able to offer many suggestions and join in on the conversation where I was knowledgeable. I love to help and I know I have a vault of information from working as a Bridal Consultant for four years. It was interesting to see Sarah, Mother of the Bride and Lindy figure out design for her extra pieces. Knowing what was more cost effective and validating those decisions at the best interest of the bride was a sweet finesse that Sarah has fined tuned over the years and it shows. The mother of the bride and Lindy has some design problems with her location and Sarah + I were able to make them come around to the vision of what would and wouldnâ&#x20AC;&#x2122;t look good for their overall beach atmosphere.

T.H.E

LINDY COHEN Add’l Pieces Flat printed on textured cream stock

the happy envelope www.thehappyenvelope.com

what I’m working on

learning right now

share your joy

I didn’t expect that I wouldn’t be doing any custom bridal invitation work. I suppose this is an entrusted task for the lead design which would be Sarah. I just wished I was able to do more bridal custom invitation design. For instance, the mother wanted a sign for restrooms (the location is out of state and at someone’s house). The cost for a printed sign would be too much because the format for a large sign would have to go onto a large format printer and it would just be too expensive. Sarah was very diplomatic and talked the couple/ mother into seeing her vision of what aesthetically would work validating another choice into wood painted signs. It almost felt like

Tented Place Cards (tented); hand-written in calligraphy

she was their bridal planner. When thinking about signage for the tables/venue consider: (place card holders, table numbers, menus) is the location outside, tented, indoors, well-lit, how many people to a table? These were all things I picked up on very quickly. I also realized I am essentially branding a bridal couple. Many parallels to what I have been doing all semester with Cary’s Evening in Orange event and our group project Survivor-ship. I feel like I have many resources and valuable experience to offer brides in this industry. I surprised myself. The industry knowledge will come but the initial trust and building the relationship with the bride is crucial.

L&J A donation has been made to

World Vision Disaster Relief and Young Williams Animal Shelter in honor of our guests. Thank you for sharing this special day with us.

Love, Joseph and Lindy Charity Favor Card (flat card)

BRANDING

Project Flow | Quality Control | Packaging - How do projects flow? Project flow is open at The Happy Envelope often multi-tasking on several different projects at once. The hierarchy is determined by deadline for printing. Everything is determined or counted backwards from the wedding date. Flatprinting (or digital printing) only takes a few day, Off-set can take up to five while Letterpress invitations since they are outsourced to CZAR printing in California they allow up to 2 weeks for delivery. The proofing process can take a week to six weeks depending on how demanding the bride (or most often the bride’s mother) is being about her vision. Ideally the bride would come in to the stationer 6-8 months before the wedding. Sarah says it’s ideal for 8 months to allow time for reprints or in particular letterpress bridal suites. Any other parts and pieces are usually done a month to two months before the wedding date to allow time for printing/reprints and delivery. - Are you working on one project at a time, or many? Usually working on many projects at once determined by the hierarchy of deadlines + proofing. The overarching project for my internship was to create a new line of Christmas cards. When other orders came in from a store for instance (did several baby announcements and a bridal invitation), or a bridal program that Sarah didn’t have time to typographically construct, or jobs came

in that needed to be counted, wrapped and packaged for the bride to come and pick up those were received as a higher priority. As there are no other full-time employees other that Sarah + Ty it was left for Brooke and I to handle all the counting, inspection of invitations for dirt/ink smudges, etc and packaging. It was a welcomed change in pace from time to time but delayed extensive progress on the Christmas line. - How are my time management skills? I feel my time management skills are improving but I need to focus on one task at a time to completeness but I feel this might be unrealistic. While at my internship I worked hard all day had many “critique/check-in” sessions with Sarah on my progress and moved quiet nicely into finished products by the end of my time at The Happy Envelope. - Are you comfortable asking questions? Yes, I feel very comfortable asking Sarah a myriad of questions. Our free-flowing style of conversation complimented one another and we were able to converse quickly, effectively and in such a friendly way. It was a great professional relationship connection. I felt like I easily folded into The Happy Envelope working environment. - Do I feel my work changed each time I returned? Yes, I feel that my work under Sarah’s guidance improved each time we got together and that my card ideas were coming more naturally. It was difficult to think Christmas season all the time so that was a bit of a challenge.

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Packaging Rightâ&#x20AC;&#x201A; -â&#x20AC;&#x201A; all pieces are counted, inspected, wrapped and packaged in bakers twine and a business card.

PHOTOGRAPHY

Candy | Sparks Custom edge-printed letterpress invite I also had the pleasure of doing some photography for The Happy Envelopeâ&#x20AC;&#x2122;s blog while at my internship. I learned the importance of photographing and keeping up with your current body of work or your portfolio. It makes a lot of sense for this industry as people order invitations and stationery as the trends change. Internet Marketing and Blogging play a very important role in this cycle. And since T.H.E. doesnâ&#x20AC;&#x2122;t advertise it is ever more important to utilize these avenues of self-promotion.

Scanning Rightâ&#x20AC;&#x201A; -â&#x20AC;&#x201A; I had the honor of scanning all this original calligraphy work for the Griffith invitation.

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CHRISTMAS CARDS Learning Type | evaluating trends | branding consistency - Is this practicum meeting your expectations? My experiences at T.H.E. was too good to be true. I have to say there were so many correlations between my retail life + my classroom experience that folded over into my experience at my internship. My style corresponds with T.H.E.’s image and vision. My professional working relationship with Sarah + Ty Pattison I couldn’t say nicer things about them as employers. Any questions were answered, explained and given examples. I was able to learn the workings of their business and how they were able to manage their workload. It was a very relaxed and easygoing learning environment that I would visit again in a heartbeat. I didn’t feel like this job was work! What more could you ask for? - Were you prepared for this experience? I didn’t know what to expect but after getting settled and attending a few meeting at Bluegill Creative for T.H.E.’s new project I felt all my schoolwork correlated with everything I was being exposed to in the real world. Again my retail position as a Bridal Consultant helping bridal couples register, pick their china, register for all their houseware needs it naturally folded into me being comfortable talking to brides. My previous internship for the Solar Decathlon for the Living Light house was valuable in my meetings at Bluegill with wireframes, establishing a vision for a brand, the functionality of the interface, workflow and intuitive navigation.

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UNTO US A CHILD IS BORN Wishing you a season of little blessings! the Adlers Scott, Abbey & baby Jackson

UNTO US A CHILD IS BORN

Wishing you a season of little blessings!

the Adlers

Scott, Abbey & baby Jackson

Critique

Above - was prior to a sit down with Sarah card at left are the post-crit alterations. Learning about type + placement and type variations.

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the Lowes

Card Evolution

The evolution of my card designs. Top left - the wreath was too heavy, the monogram was a plus but suggestions were to shift the scale + add background and to play. The L monogram ended up not working because the alphabet we used wasn’t consistently sized and it would end up being a custom card we wanted to prevent this workload for Sarah and just make the last name of the family customizeable through the website.

the Lowes

wishing you and yours a warm

CHRISTMAS GREETING

full of yuletide & cheer

and don’t forget

A HAPPY NEW YEAR!

THE

Leventhal’s

THE

Leventhal’s

wishing you and yours a warm

CHRISTMAS GREETING

full of yuletide & cheer

and don’t forget

A HAPPY NEW YEAR!

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THE

Leventhal’s wishing you and yours a warm

wishing you and yours a warm

CHRISTMAS GREETING full of yuletide & cheer and don’t forget

A HAPPY NEW YEAR!

CHRISTMAS GREETING full of yuletide & cheer and don’t forget

A HAPPY NEW YEAR! THE

Leventhal’s

wishing you and yours a warm

CHRISTMAS GREETING full of yuletide & cheer and don’t forget

A HAPPY NEW YEAR! THE

Leventhal’s

wishing you and yours a warm

CHRISTMAS GREETING full of yuletide & cheer and don’t forget

A HAPPY NEW YEAR!

THE

Leventhal’s

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2011

wishing you and yours a warm

CHRISTMAS GREETING full of yuletide & cheer

THE

Leventhal’s

wishing you and yours a warm

CHRISTMAS GREETING full of yuletide & cheer

and don’t forget

A HAPPY NEW YEAR!

2012

and don’t forget

A HAPPY NEW YEAR! THE

Leventhal’s

2011

2010

More iterations.

wishing you and yours a warm

CHRISTMAS GREETING

full of yuletide & cheer

and don’t forget

A HAPPY NEW YEAR!

THE

Leventhal’s

THE

Leventhal’s

2011

2010

wishing you and yours a warm

CHRISTMAS GREETING full of yuletide & cheer and donâ&#x20AC;&#x2122;t forget

A HAPPY NEW YEAR! THE

Leventhals

The final cards chosen for the website.

SCHOOL vs. PROFESH Expectations | evaluating what I know | life experience - Discuss the similarities and differences between class expectations and professional expectations: Class expectations | professional expectations are similar in my many ways. The work ethic from the classroom to a professional environment I don’t think changes much. You are still expected to perform at a high level of creativity and bring something fresh to the table. The time table on these expectations are actually lengthened a bit in the professional world. I was not expected to work much outside of my hours during my work week. But when push came to deadline and things had to get done my schedule was adjusted at home to accommodate. Professionally you are expected to work, take frequent breaks but utilize all your time wisely and effectively more maximum productivity, this is especially true in a small studio. Another similarity, move on if something isn’t working. Don’t force an idea if it isn’t coming to you. Keep growing, moving, doing. Stay consistent with the brand and style you are aiming. Look and research inspiration from the real world. - How has this experience affected your schoolwork? I will be utilizing a scanner more in my future! I requested/got one as my birthday gift over the summer. I was able to revamp my resume as well which has helped me “brand” myself more effectively. I also feel more confident with designing within a brand.

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Hadad + Bidez invitations are very popular styles for T.H.E.

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More sketches, phrase collection, type experiments and placement ideas.

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we hope your holiday

is filled wit h

health & happiness

love & laughter

Oh, Christmas Tree This Christmas Tree card took me the entire internship to perfect. At first the shape was typical and just needed to be filled in but this proved difficult. The weighs of the flourishes + frames varied too much and I ended up “trimming the tree” down to a more “realistic” shape. I love the final result and varied greens I had to use to balance the visual weigh. I found great inspiration typographically from Towne Bidez’s invitation. At one point in the process I asked Sarah for advice since I was stuck and she said honestly I don’t know what to tell you I thought this was funny considering her experience but it enabled me to find a way to make it work.

we hope your holiday

is filled wit h

health & happiness

love & laughter

yuletide & cheer

with all our hearts

THE SMITHS

2011

we hope your holiday

is filled wit h

health & happiness

love & laughter

yuletide & cheer with all our hearts

THE SMITHS

WE HOPE YOUR HOLIDAY

is filled wit h

love & laughter

health & happiness

yuletide & cheer with all our hearts

THE SMITHS

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2011

WE HOPE YOUR HOLIDAY

is filled wit h

love

health

laughter

happiness

is filled wit h

love

health

laughter

happiness

yuletide & cheer

with all our hearts

WITH ALL OUR HEARTS

THE SMITHS

THE LINDSEYS

2011

WE HOPE YOUR HOLIDAY

is filled wit h

HEALTH

HAPPINESS

LOVE

LAUGHTER

yuletide & cheer

is filled wit h

HEALTH

HAPPINESS

LOVE

LAUGHTER

YULETIDE & CHEER

WITH ALL OUR HEARTS

with all our hearts

THE LINDSEYS

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order 2011

2011

WE HOPE YOUR HOLIDAY

is filled wit h

LOVE

HEALTH

LAUGHTER

HAPPINESS

is filled wit h

HEALTH

LOVE

LAUGHTER

HAPPINESS

YULETIDE & CHEER YULETIDE & CHEER

with all our hearts

with all our hearts THE LINDSEYS

THE LINDSEYS

2011

WE HOPE YOUR HOLIDAY

is filled wit h

HEALTH HAPPINESS

LOVE

LAUGHTER

YULETIDE & CHEER

with all our hearts THE LINDSEYS

WE HOPE YOUR HOLIDAY

is filled wit h

HEALTH

HAPPINESS

LOVE

LAUGHTER

YULETIDE & CHEER

with all our hearts THE LINDSEYS

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2011

WE HOPE YOUR HOLIDAY

is filled wit h

HEALTH

LOVE

LAUGHTER

HAPPINESS

is filled wit h

HEALTH

LOVE

LAUGHTER

HAPPINESS

YULETIDE & CHEER

with all our hearts

THE LINDSEYS

2011

WE HOPE YOUR HOLIDAY

is filled wit h

HEALTH HAPPINESS

LOVE

LAUGHTER

YULETIDE & CHEER

with all our hearts THE LINDSEYS

WE HOPE YOUR HOLIDAY

is filled wit h

HEALTH HAPPINESS

LOVE

LAUGHTER

YULETIDE & CHEER

with all our hearts THE LINDSEYS

Diane, Smith and Kyra

The final iteration is at left here with photo.

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Modern Links Teal Banner As I was working on the Christmas Tree card I was trying to also figure out how to place photographs with it to communicate its style more effectively. Obviously the ornate tree didnâ&#x20AC;&#x2122;t fit with these images or the background. But I was onto something here. The grey pattern I made for the background fit the style of photographs then adding a division further emphasized itâ&#x20AC;&#x2122;s appeal. Next up a message. I came up with the text first then found an element that would work thus the banner. I also enjoy market place stickers which is a popular trend right now so I added the be jolly message.

we hope your holiday

is filled wit h

health & happiness

love & laughter

we hope your holiday

is filled wit h

health & happiness

love & laughter

yuletide & cheer

with all our hearts

THE SMITHS

al l a

may your halls be decked with holiday

cheer

bringing you a bright and Happy New Year!

be jolly!

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a F

a la l

may your halls be decked with holiday

cheer

bringing you a bright and Happy New Year! be jolly!

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la a l a

be joll y!

may your halls be decked with holiday cheer bringing you a bright

Happy New Year!

be jolly!

la a l a

be joll y!

may your halls be decked with holiday cheer bringing you a bright

Happy New Year!

al l a

may your halls be decked with holiday

cheer

bringing you a bright and Happy New Year! be jolly!

be jolly!

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la a l a be jo

may your halls be decked with holiday cheer bringing you a bright

Happy New Year!

Type placement

This was another card that was a type challenge to place. While the title and banner are right aligned I went back and forth between the message being the same and realized it would be more simplistic and less chance of error in printing and cutting. In the end it does look significantly better. I also challenged myself with the chosen fonts and having a different one for the family name and people names below.

the

Hamiltonâ&#x20AC;&#x2122;s

Gary, Heather, Jane & Daniel

lly!

May your halls be decked with holiday cheer bringing you a bright

Happy New Year!

the Hamiltons Gary, Allison, Jane & Daniel

may your halls be decked with holiday cheer bringing you a bright

Happy New Year! the

Hamiltonâ&#x20AC;&#x2122;s

Gary, Heather, Jane & Christopher

la a l a be jo

la a l a

be joll y!

lly!

la a l a be jo

M ay your halls be decked with holiday cheer bringing you a bright and Happy New Year!

the Hamiltons Gary, Allison, Jane & Daniel

lly!

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la a l a be jo

lly!

M ay your halls be decked

the Hamiltons

the Hamiltons Gary, Allison, Jane & Daniel

la a l a

M ay your halls be decked with holiday cheer bringing you a bright and Happy New Year!

the Hamiltons Gary, Allison, Jane & Daniel

with holiday cheer bringing you a bright and Happy New Year!

Gary, Allison, Jane & Daniel

lly!

M ay your halls be decked

with holiday cheer bringing you a bright and Happy New Year!

be jo

la a l a be jo

lly!

la a l a be jo

lly!

M ay your halls be decked with holiday cheer bringing you a bright and Happy New Year!

the Hamiltons Gary, Allison, Jane & Daniel

The final cards to be uploaded to the website.

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Vintage Postcard The start of the card originated from a vintage airmail envelope that I sent my Thank You not to Sarah + Ty after my interview. Sarah showed me how to scan the envelope in photoshop and saturate the scan to anything I wanted. I think I have already forgotten how to do this but it was simply amazing. This Christmas card did look too literal Sarah pointed out in critique so we narrowed it down to the essence of a vintage postcard. Another ah-ha moment. Fitting the photography style was another the style has to speak and if you listen closely it sure does.

ppy s a H oliday H

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2 01 0 - 2

nâ&#x20AC;&#x2122;s riso Har

the

2 01 0 - 2

hope your spirits are joyous and bright this season!

ppy s a H oliday H n

riso

Har

riso

2 01 0 - 2

ppy a s H liday o H Har

ppy a s H liday o H

ppy s a H oliday H

nâ&#x20AC;&#x2122;s

riso

Har

the

hope your spirits are joyous and bright this season!

Sarah really loved this custom monogram but for online customers it would be hard to edit on a diagonal through the website program. Bummer! So we had to lose the monogram.

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ppy s a H oliday H

ppy s a H oliday H n

riso

Har

2 01 0 - 2

hope your spirits are joyous and bright this season!

2 01 0 - 2

Revisions

Har

2 01 0 - 2

Under Sarahâ&#x20AC;&#x2122;s direction we edited the card from left onward. This was a case of too much is a bad thing. Just taking away the top and bottom of the card (I have to admit I was hesitate) opened my eyes to a new vision. I embraced the changes and it changed the trajectory of this design considerably.

ppy s a H oliday H

riso

Har

hope your spirits are joyous and bright this season!

ppy s a H oliday H 10

hope your spirits are joyous and bright this season!

It was such a delight to see you all at the reunion this year! I hope we get a chance to catch up soon. God Bless,

the Andersons

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ppy s a H oliday H 10

hope your spirits are joyous and bright this season!

It was such a delight to see you all at

ppy s a H oliday H 10

hope your spirits are joyous and bright this season!

It was such a delight to see you all at

the reunion this year! I hope we get a

chance to catch up soon. God Bless,

the

Andersons

ppy s a H oliday H 10

hope your spirits are joyous and bright this season!

Andersons

ppy s a H oliday H 10

It was such a delight to see you all at

We moved this year! Please note our new address: 2405 Main Street

the Andersons

hope your spirits are joyous and bright this season!

the reunion this year! I hope we get a chance to catch up soon. God Bless,

South Bend, MA 00127

the Andersons

Sam, Liz & Beth

I followed the style of the vintage postcard with a vintage stamp. I was able to take this particular one into Photoshop and cut out any parts I didnâ&#x20AC;&#x2122;t need. I added in the trees myself.

ry r e s a m M hrist C 10

Hope your spirits are joyous and bright this season!

We moved this year! Please note our new address: 2405 Main Street South Bend, MA 00127

the Smit hs

The final cards and an alternate color palette.

Elise, Gary & Hadley

y p p a H olidays H 10

Hope your spirits are joyous and bright this season!

Meet Annabelle, the apple of our eye. She loves green beans, wiggling to music and laughing with daddy.

the Andersons

Liz, Austin & Annabelle

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Discarded card idea not forgotten At right are some cards that started out as a great idea at first but didnâ&#x20AC;&#x2122;t translate into a usable design. I could have gone back and altered them to make them work but I just moved forward. The bird scroll banner in the lower right started another card idea. Sarah liked it so much she wanted to see it larger and with multiple photos. Next page these didnâ&#x20AC;&#x2122;t end up working either since we used the banner in the designs on the following pages.

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Merry Christmas From our family

& Happy New Year to yours this season

Merry Christmas From our family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Game Changer! I feel over the course of the internship I was able to learn more technically as well. Here is a shining example of a Quickmask tool in Photoshop that I hadnâ&#x20AC;&#x2122;t used before. Sarah had shown me a more lengthy and simple way to do this but Brookeâ&#x20AC;&#x2122;s method changed the name of the game for some of my card designs.

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Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Bird Scroll Banner Here was another card I had to come back to many times in order to get it right. At right I was experimenting with a pattern I had made and another placement photo but it looked to much like a baby announcement. My dilemma occurred when the photograph used behind the monogram wasnâ&#x20AC;&#x2122;t as sterile as the model photo. I had to come up with a solution for making the text/image still visage. I thought a pinstripe would be effective but it was too busy and took away from the design. Then I just used the rectangle as a backer + paired with the new technique Brooke taught me this card was up and running in the right direction.

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

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Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

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Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas wishing you light

Heather and Mark

& Happy New Year and love this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

Placement

Trying to figure out the configuration of upper banner or lower banner and color palette. Sarah liked both configurations when I was finally able to play with placement photographs. Then I was able to play with the Christmas greeting and message.

Merry Christmas From our family

The Phillips Family

& Happy New Year to yours this season

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Merry Christmas wishing you light

Catherine and Mark

& Happy New Year and love this season

Merry Christmas From our family

The Vincent Family

& Happy New Year to yours this season

Wishing you family From our family

Happy Holidays wishing you light

The Berry Family

Mr. & Mrs. McMillian

a Blessed Holiday to yours this season

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& Happy New Year and love this season

The final cards chosen.

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Happ y Hol

idays

happy day

happy holidays

All our love , Jerod and Leah

Happ y Hol

idays

Happy Hol

idays

happy day

happy holidays

Left behind

Like a sad breakup sometimes things just donâ&#x20AC;&#x2122;t work out and you have to move on.

All our love , Jerod and Leah

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MULTI-TASKING Project Flow | Hand Production

Matted Invitation

This is an invitation from a store that Brooke filled. She did do several iterations/changes for the client. Here is the final invite that we had to back with orange cardstcok for 100 invitations. We learned whenever an invitation is matted this way T.H.E. usually has to do this by hand in the studio like we did here. This took several hours out of our work day and deadlines but itâ&#x20AC;&#x2122;s the nature of the invitation business.

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ROLE OF CLIENT Client as Designer | Designer as Diplomat

- How do you see the role of the client in the design process? Here is a great case where the initial consultation goes very well and then the client takes over the design. Sharee Jenkins had an outdoor wedding at a barn, vintage country chic, vintage wedding photographs of the bride’s and groom’s parents as well as their wedding dresses on display, mason jars, wild flowers the whole shebang. The brides color scheme was chocolate pinstripes, raspberry + orange were thrown in just for accents. The initial design created by Sarah Pattison was redeemable a trifold invitation with a hand-drawn map on the inside. The map let’s just say wasn’t drawn by an illustrator but the bride was happy. All the examples the bride picked out at the consultation mimicked some amazing typographically sound invitations that looked quiet distinguished. Sarah was very understanding of the bride’s wishes and 3 proofs later it turned into a chocolate catastrophe. The typefaces were changed Sharee didn’t feel the names were “fancy” enough. “Fancy” in case you were wondering is a highly technical term for just give me Bickham Script for everything! Sarah was very disappointed with all the changes but it is a lesson constantly learned designer’s distinguished eye often vary from the general public’s and in this case brides. The good news! Sharee LOVED the invitation and nearly cried upon viewing it. Redemption I suppose in some form or another.

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WEEKEND EVENTS order

Friday, September 23

GROOM’S GOLF OUTING

SHAREE

Avalon Golf Club; Tee Times TBA {all male wedding guests invited}

6:00 PM T REHEARSAL Magnolia Manor {Wedding Party only}

Please visit

7:30 PM T REHEARSAL DINNER

WWW.YOURWEBSITEHERE.COM

Lakeside Tavern {by invitation only}

Saturday, September 24

for additional wedding information, including accommodations, directions, and activities

Jenkins

SHAWN McDonald

9:00 AM T BRIDAL BRUNCH & LENGERIE SHOWER Holiday Inn Expwress, Lenoir City Banquet Room {Bridal Party and all ladies of the Jenkins and McDonald family}

SEPTEMBER 24 2011

3:00 PM T PICTURES Magnolia Manor {Wedding Party and family only}

6:30 PM T WEDDING CEREMONY Recption Dinner to follow

WEEKEND EVENTS

Friday, September 23 GROOM’S GOLF OUTING

Avalon Golf Club; Tee Times TBA {all male wedding guests invited}

6:00 PM T REHEARSAL Magnolia Manor {wedding party only}

7:30 PM T REHEARSAL DINNER Lakeside Tavern {by invitation only}

Saturday, September 24 9:00 AM T BRIDAL BRUNCH & LENGERIE SHOWER

Holiday Inn Express, Lenoir City Banquet Room {bridal party and all ladies of the Jenkins and McDonald family}

3:00 PM T PICTURES Magnolia Manor {wedding party and family only}

6:30 PM T WEDDING CEREMONY Reception Dinner to follow

Holiday Inn Express 816 North Campbell Station Rd Knoxville, TN 37932 (865) 966-2500

Holiday Inn Express 1112 Hwy 321 North Lenoir City, TN 37771 (865) 465-4329

Lakeside Tavern 10911 Concord Park Drive Knoxville, TN 37922-6697 (865) 671-2980

Sharee Jenkins

Shawn McDonald

SEPTEMBER 24 2011

Payne | Stackhouse Program I was given the task early on in my internship to type set a program for this bridal couple which unfortunately called off their wedding a few days after the proof sent out. I run into this type of situation at my retail position, registering brides only to find out close to the date they have called it off. Nonetheless, it was an interesting and challenging experience trying to make all the information fit in a â&#x20AC;&#x153;designâ&#x20AC;? that was easy to read, utilized the brides designs, fonts, colors and style.

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Th e Wedding Party

Parents of the Bride: Keith and Beth Payne Parents of the Groom: John and Kari Stackhouse Bridesmaids: Meagan Oliphant.........................................................................Friend Jennifer Casler.............................................................................Friend Liz Stewart.................................................................................Friend Katie Morton...............................................................................Friend

B less, OLord, These Rings

Maid of Honor: Sarah Payne...............................................................................Sister of the Bride Groomsmen: Kris Knutsen...............................................................................Friend Daniel Taetzsch...........................................................................Friend John Wesley Brown........................................................................Friend Best Men: Trevor Stackhouse........................................................................Brother of the Groom Devon Stackhouse........................................................................Brother of the Groom Officiants: Rev. Karl Payne...........................................................................Uncle of the Bride Rev. Mark Petersburg.....................................................................Pastor of the Bride Scripture Readers: Kenzie MacKillop.........................................................................Friend Lindsey Bergsma..........................................................................Friend Vocal Trio: Heather Curtis.............................................................................Friend Grace Frank................................................................................Friend Liz Stewart.................................................................................Friend Quartet: John Wesley Brown........................................................................Friend Don Callahan.............................................................................Friend Dan O’Reagan.............................................................................Friend Stephen Tanksley........................................................................Friend

THE WEDDING OF

Thank you, everyone, for joining us on our special day. Your attendance has been such a joy for us. We look forward to seeing you all at the reception!

ELIZABETH PAYNE & JOSHUA STACKHOUSE

Elizabeth and Josh

The Wedding Ceremony Prelude

”Amazing Grace” by John Newton

“Missing” by Elizabeth Payne, 2009

This is an instrumental version of the song Elizabeth wrote for Josh during one of their summers apart.

Bridal March

Special Music “E’en So, Lord Jesus, Quickly Come” By Paul Manz, 1953 Sung by JohnWesley Brown, Don Callahan, Dan O’Reagan, and Stephen Tanksley Ceremony Rev. Mark Petersburg

Seating of the Mothers Processional

July 9, 2011

“Simple Taste” by Joshua Stackhouse, 2010

This is an instrumental version of the song Josh wrote and sang for Elizabeth during his proposal. He arranged this and the above song for flute and harp.

Welcome Rev. Karl Payne Charge to the Couple, Declaration of Intent, Giving of the Bride Rev. Mark Petersburg Hymn “Eagles’ Wings” by Michael Joncas, 1979 Verses sung by Heather Curtis, Grace Frank, and Liz Stewart Please turn to Hymn #19 in the red spiral-bound “Alleluia” hymnal. Congregation joins in for refrains. Scripture Reading from the New Testament I Corinthians 13, read by Kenzie MacKillop Reader: “The Word of the Lord.” Congregation: “Thanks be to God.” Hymn “How Great Thou Art” by Carl Gustav Boberg, 1885 Please turn to Hymn #79 in the red spiral-bound “Alleluia” hymnal. Scripture Reading from the Tanakh, the Hebrew Bible Ruth 1:1-18, read by Lindsey Bergsma Reader: “The Word of the Lord.” Congregation: “Thanks be to God.”

Exchange of Vows When the Celebrant asks, “Will all of you witnessing these promises do all in your power to uphold these two persons in their marriage?” the Congregation responds, “We will.” Exchange of Rings Giving of Purity Ring Lighting of Unity Candle “The Old Rugged Cross” By George Bennard, 1912 “The Old Rugged Cross” was the favorite hymn of Dr. Holland Payne, paternal grandfather of the bride. We remember you today with love. The Lord’s Prayer “Our Father, who art in heaven, hallowed be thy name; thy kingdom come; thy will be done; on earth as it is in heaven. Give us this day our daily bread. And forgive us our trespasses, as we forgive those who trespass against us. And lead us not into temptation; but deliver us from evil. For thine is the kingdom, and the power, and the glory, for ever and ever. Amen.” The Doxology “Praise God, from Whom all blessings flow; praise Him all creatures here below; Praise Him above, ye heavenly host; praise Father, Son, and Holy Ghost. Amen.”’ Pronouncement of Marriage Presentation of Couple Recessional Postlude By Joachim Neander, 1680

“Simple Taste” Reprise “Praise to the Lord, the Almighty”

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Miller Baby Announcement

I was given a few orders along the way as well as Brooke to fulfil for stores around the country. The evolution of the industry in the last 10 years has made the trust possible for people to never step foot in T.H.E.’s studio. Proofing is done via e-mail rather than at an anchor stationery store and business is handled over the phone. Sarah and I talked about these strides of internet marketing, business and growth for small business owners. I learned more here about tracing and kerning letterspace.

We welcome with love and joy

mil e s cl ay ton

May 1, 2011 . 6 lbs., 7 oz. 19 inches

•••

We are thrilled to announce

jacob alexander April 18th, 2013 • 8 lbs. 2 oz. 18 inches

•••

megan and tom doane

Kristen and Matthew Miller

Weâ&#x20AC;&#x2122;re delighted to announce

the birth of our son JACK THOMAS born June 15, 201 1 6 lbs . 6 oz 20 inches

welcomed with love at our new crib, NICK + KRIS WESSINGER 4155 Chowen Avenue South Minneapolis, Minnesota 55410

PRODUCTION

Anne Haslam Invite | Largest production invite to date - Are you asked to provide input? Do you supply suggestions? After Anne + Chrissy Haslam came and met with Sarah a few times, Sarah sat down with Brooke and I to figure out the logistics of a book invitation, binding methods, tape application and how that would all work best and still fit in an A9 envelope. I felt this was refreshing and an exercise of what I already knew through my academic course in Bookmaking/Bookbinding. I was able to make some suggestions on a sewn a binding or have baker’s twine. Sarah took what we had to say seriously and it helped her make ultimate design decisions that affected the outcome of the project. - How do you see the role of the client in the design process? As I have previously discussed sometimes the relationship can go soar fairly quickly as the client takes on the role of designer and what they “think” looks “best.” On the flip side of this scenario you have dream clients. The Haslam’s didn’t have a general budget, knew they wanted to do letterpress and build an invitation unlike any other done by The Happy Envelope. When creativity reigns and all things are possible a dream invitation can be made. This is an element of trust in the designer that they know what they are doing. Rather than client being ultimate consumer who knows all the bond is strengthened with this trust. Anne originally wanted to do a book program and then Sarah said make an impact do it for the invitation.

Opening the large box of letterpress awesomeness from CZAR press in California. I.e., like Christmas for every stationers.

Moss Invitation Another beautiful letterpress job that arrived the same day. This invitation actually gave me goosebumps! I love it so much. Each piece was 2 color front + back letterpress with a pattern, except the menu. It was stunning!

This is part of a blog post Sarah put together for thehappyenvelope.com

D-Day! An exciting day for letterpress! We were all anxiously awaiting the delivery of the Haslam invitation. I think we were all in shock for several days because it turned out so beautiful. The Haslamâ&#x20AC;&#x2122;s have amazing taste and it is a victory for all stationery designers.

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Mock-ups The start of the card originated from a vintage airmail envelope that I sent my Thank You not to Sarah + Ty after my interview. Sarah showed me how to scan the envelope in Photoshop and saturate the scan to anything I wanted. I think I have already forgotten how to do this but it was simply amazing. This Christmas card did look too literal Sarah pointed out in critique so we narrowed it down to the essence of a vintage postcard. Another ah-ha moment. Fitting the photography style was another the style has to speak and if you listen closely it sure does.

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Brooke + I felt strongly that we had to come up with a system vs. assembly line for this production job. The fabric tape had to be put on first because the marbled paper inside had to go over any seams. We cut/applied tape to over 400 invitations!! This took the better part of two and a half days alone. We all figured this would consume the most amount of time. We were able to come up with a system fairly quickly. Using the cutting matte and some simple math we were able to line up the fabric tape perfectly nearly every time. The challenges presented here were that the adhesive on this tape was extremely strong equals no room for messing up or repositioning. Secondly, we could only line up and apply from the front of the book leaving the back half unapplied until we were able to fold the back down, turn over the book then apply from the tape from the center outward. Otherwise the tape would crease, be too tight or create problems in folding and inserting the invitation later on.

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Marbled Paper & Library Pocket Application The next steps in the process were to apply the marbled paper on the inside of the books then the library pocket in the back flap. Again lining up the marbled paper had to be exact while we found another system for applying the pockets. We were able to use the cutting matte again and measure up one in increments from the bottom of the invite to get a precise application each and every time. There was a lot of teamwork.

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Inserting Pieces

Inserting the RSVP library card and envelope as well as folding the invitation (which were scored) was a fast process. Anne had applied some stamps in a matching color scheme and we took care of the rest. It was a beautiful moment to see everything come together in a final piece. This invitation was epic.

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Count, Cut, Tie, Cut, Count Again this process went by relatively quickly. The bakers twine sealed the deal for this invitation production.

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Calligraphy T.H.E. does not have an in house Calligrapher but has one they use for bridal suites. If it is one thing I learned is that you hold your resources closely. I can understand not wanting to divulge all your secrets. Sarah during consultations has mounted calligraphy samples that the bride then picks out.

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Photoshoot

Ty does most of the photography for T.H.E. He had to try several setups and lighting situations before settling on some for the website and blog. I joked a lot with him about slowly being sucked into the design process

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Close-up

The final photographs take of the Haslam invitation.

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The End

I had the privilege of packaging up all the invitations. They didnâ&#x20AC;&#x2122;t get their branding packaging because the books were too bulky at this point. I wrapped everything else. It was a relief to be done with the job but almost a little sad to see it go. It was such a beautiful invitation. What an amazing way to end my internship!

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What fuelled our creativity? With a great location come great responsibility. The downtown studio is amazing! The Daylight building is two blocks west of Market Square and Brooke and I took advantage of it. Starting at left : Peteâ&#x20AC;&#x2122;s Cafe, Reruns, Coffee & Chocolate, The Tomato Head, Magpies & Just Ripe. We also got to eat our last day at Nama. You can see I love good food.

. E . H . T NSHIP

INT

nvelope E y p p a @The H mer 2011 Sum

THE END Y’ALL