Selected Works of Diane Tang From 2014 to 2017
P R OJ EC T
CHOICE
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C h o i ce S e l e c te d Wo r k D ia n e Ta n g
Written and Designed by Diane Tang 4
Website/ dianetang.com E-mail / dianatsx@g mail.com Contact / 415 813 054 6 All Rights Reserved Copy r ight Š 2017 Diane Tang No por tion of this publication can be used for reproduced w ithout the pr ior w r itten consent f rom Diane Tang
Selected Works of Diane Tang
P R OJ EC T
CHOICE
From 2014 to 2017
N ew D ire c tio n 5
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D ia n e Ta n g
S e l e c te d Wo r k
Design is all about choice.
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My Story
N ew D ire c tio n
Ever yday you choose your cloths, choose your lipstick , choose a favor of your cof fee, choose a boy to like, choose life you want. In my life, I choose better look ing things, I choose better desig n . However, as a desig ner, my aim is to make better choice in desig n . Choosing is my jour ney of f inding those details, inspiration and beauty.
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CONTENTS
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New Direction
Better Solution
Rebranding of Si x F lags
Getting more critique for designers
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P 032
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Way to Survive
Social Design Path
Know your Money
Xavier Dolan’s Film Festival
Interflow Design Conference
Type Experiments/ Website Design
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P 067
P 067
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D ia n e Ta n g
S e l e c te d Wo r k
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P R OJ EC T 1 2 3 4 5
Choose a N ew D ire c tio n
NEW
DIRECTION
Rebranding of Six Flags
Objective Choose a defunct or a dying brand and redesign its identity to fit a future vision. The main goal is to create a fresh visual identity which follows the brand soul and helps the brand to turn over a new leaf for its new vision. Approach The brand I chose was Six Flags. Today, Six Flags has dedicated itself to setting the standard for theme park entertainment. Six Flags not only focuses on offering more fun to the world, but also benefits every family environmentally and socially; physically and emotionally; educationally and recreationally. I made 3 books to show the progress of my exploration for the soul of the Six Flags. And the books also contain color, type system and graphic style for the new Six Flags.
Course Instructor Category Year
The Nature of Identity Hunter Wimmer Brand Identity, Logo Design Fall 2016
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D ia n e Ta n g
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C h o i ce S e l e c te d Wo r k D ia n e Ta n g
As Six Flags aims to offer more family fun, the typeface of the logotype should be fun and playful. We choose Gotham Round as the basic shape of the logotype.
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60° Some letters should overlap ped with others to connect each other.
To make sure the symbol and the word mark consistent, the sharp corner should be round.
P R OJ EC T
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N ew D ire c tio n
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D ia n e Ta n g
S e l e c te d Wo r k
C h o i ce
P R OJ EC T
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N ew D ire c tio n
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D ia n e Ta n g
S e l e c te d Wo r k
C h o i ce
P R OJ EC T
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N ew D ire c tio n
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D ia n e Ta n g
S e l e c te d Wo r k
C h o i ce
P R OJ EC T
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N ew D ire c tio n
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D ia n e Ta n g
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N ew D ire c tio n
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D ia n e Ta n g
S e l e c te d Wo r k
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P R OJ EC T
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One to Another
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N ew D ire c tio n
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D ia n e Ta n g
S e l e c te d Wo r k
C h o i ce
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N ew D ire c tio n
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D ia n e Ta n g
S e l e c te d Wo r k
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N ew D ire c tio n
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D ia n e Ta n g
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N ew D ire c tio n
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D ia n e Ta n g
S e l e c te d Wo r k
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P R OJ EC T 1 2 3 4 5
Choose a B et te r S o l utio n
BETTER
SOLUTION
Getting more critique for designers
Objective Identify a problem that can be solved through a design process. Conduct audience research and integrate a variety of media to create awareness about the problem and help solve it.
Approach A service to help art students and designers and artists to get critique and advice from professional designers face to face. As graphic designers, we should help them to have courage to show their work to others to get professional critique. I made a website and an app which offering designers more chances to get critique. Course Instructor Category Year
Visual Thinking David Hake Art Direction, Visual System, Summer 2015
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B et te r S o l utio n
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B et te r S o l utio n
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B et te r S o l utio n
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B et te r S o l utio n
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B et te r S o l utio n
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S e l e c te d Wo r k
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Choose a Way to S u r vive
WAY
TO SURVIVE
Xavier Dolan’s Film Festival
Objective Create a film festival for a chosen movie director. Extract a theme that ties together all of the director’s movies and create a cohesive visual system through a variety of materials. Approach The director I chose is Xavier Dolan who is a young talented artist from Canada. Most of his movies are about a man repressing his true identity suffers conflicts in his relationship with his loved ones. In the end, he finds a way to live openly and peacefully with them. I made a logo, poster, DVD packages, tickets, schedule of festival and a first aid kit. Course Instructor Category Year
Integrated Communications Hunter Wimmer Art Direction, Visual System, Logo Design Spring 2016
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Way to S u r vive
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P R OJ EC T
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Way to S u r vive
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Way to S u r vive
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Way to S u r vive
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Way to S u r vive
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Way to S u r vive
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Way to S u r vive
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Way to S u r vive
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Way to S u r vive
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Way to S u r vive
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D ia n e Ta n g
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P R OJ EC T 1 2 3 4 5
choose a S o cia l D e sig n P ath
SOCIAL
DESIGN PATH
Interflow Design Conference
Objective Choose a design conference and redesign its identity and visual system. The main goal is to create a fresh visual identity which follows the main concept of the conference. Approach The conference I chose is TYPO talks in London. The main idea of the whole talk is about how to become a social designer. During the process, I explored a lot to put a lot of social elements together to create a consistent visual system. I made a website, conference poster, tickets and schedule brochure.
Course Instructor Category Year
Type 3 John Neltton Art Direction, Visual System Spring 2015
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S o cia l D e sig n P ath
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D ia n e Ta n g
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Choose to K n ow Yo u r M o n ey
KNOW
YOUR MONEY
Type Experiments/ Website Design
Objective In this project we were asked to create a website about an opinion with a strong personal and conceptual context. I need to conduct extensive research, writing, image creation as well as design. I will need to further explore blending image and type. We need to pick a topic that we’re particularly drawn to, that we find interesting or that we’d love to investigate. Approach The topic I chose is financial problems that young people are facing. The whole website follows my design using typography, images, motion, and videos to lead the audience through the different attitudes of young people toward the money issue. I chose Factoria Black and Addelle Light as my typefaces. Course Instructor Category Year
Type Experiments Kathrin Blatter Website, Experimental Type Spring 2016
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12345 K n ow Yo u r M o n ey
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K n ow Yo u r M o n ey
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K n ow Yo u r M o n ey
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K n ow Yo u r M o n ey
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K n ow Yo u r M o n ey
THANK YOU To My Family
Mom and Dad for the unconditional love and suppor t. T hank you for believ ing in me and g iv ing me the streng th to achieve my goals. I love you.
To My Friends
Z houq ing Shan, Jun Yang, Ruitong Wang, Serena Z hang, Jason, James and Chr is for helping and being w ith me and shar ing all the moment in this jour ney. I g row up because of you.
To My Instructors Mar y Scott, Hunter Wimmer, Kathr in Blatter, Andrew Loesel, John Nettleton and Scott Rank in for inspir ing me, g uiding me and pushing me to where I am today. 89
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