POSSIBILITIES
Diane Tang Selected Works from 2014 to 2017
Pos sibilit ies S ele c te d Work D i ane Tang 2
Written and Designed by Diane Tang dianetang.com dian ats x@g m ail .com 415 81 3 05 4 6
All Rights Reser ved Copy r ight Š 2017 D iane Tang No p or t ion of thi s public at ion c an b e u sed or repro duced w ithout pr ior w r it ten con sent f rom D iane Tang.
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A N E W D I R EC TI O N
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Design is all about possibilities
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P R OJ EC T 1 2 3 4 5 A N E W D I R EC TI O N
Ever y day you cho ose your clothes , cho ose your lipst ick , cho ose a f lavor of cof fee, cho ose a b oy to like, cho ose the life you want. T here are endles s p os sibilit ies to cho ose f rom . In my life, I cho ose b et ter lo ok ing things , I cho ose b et ter desig n . A s a desig ner, my aim i s to m ake b et ter choices f rom all the p os sibilit ies . Cho osing i s my jour ney to f ind detail s , in s pirat ion and b eaut y.
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A New Direction Rebranding of Si x F lags
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Way to Survive Xavier Dolan Film Festival
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Control your Money Type Experiments
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A Better Solution Getting more Critique
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Social Design Path Interflow Design Conference
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A New Direction Objective Choose a defunct or a dying brand and redesign its identity to fit a future vision. The main goal is to create a fresh visual identity which follows the brand soul and helps the brand to turn over a new leaf for its new vision. Approach The brand I chose was Six Flags. Today, Six Flags has dedicated itself to setting the standard for theme park entertainment. Six Flags not only focuses on of fering more f un to the world, but also benefits ever y family env ironmentally and socially; physically and emotionally; educationally and recreationally. I made three book s to show the prog ress of my ex ploration for the rebranding of Six Flags. The books show the color, ty pe system and g raphic style for the new Six Flags.
Course T he Nature of Identity Instructor Hunter Wimmer Categories Brand Identity, Logo Desig n
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One to Another
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A Better Solution Objective Identify a problem that can be solved through a design process. Conduct audience research and integrate a variety of media to create awareness about the problem and help solve it. Approach A ser v ice to help art students and desig ners and artists to get critiq ue and adv ice f rom professional desig ners face to face. As g raphic desig ners, we should help them to have courage to show their work to others to get professional critiq ue. I made a website and an app of fering desig ners more chances to get critiq ue.
Course Visual T hinking Instructor Dav id Hake Categories Art Direction, Visual System
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Way to Survive Objective Create a film festival for a chosen mov ie director. Ex tract a theme that ties together all of the director’s mov ies and create a cohesive v isual system through a variety of materials. Approach T he director I chose is Xav ier Dolan, who is a young talented artist f rom Canada. Most of his mov ies are about a man repressing his true identity and suffering conflicts in his relationship with his loved ones. In the end, he finds a way to live openly and peacef ully w ith them. I made a logo, poster, DVD packages, tickets, schedule and a first aid kit.
Course Integ rated Communications Instructor Hunter Wimmer Categories Art Direction, Visual System, Logo Design
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P R OJ EC T 1 2 3 4 5 S O C I A L D E S I G N PAT H
Social Design Path Objective Choose a desig n conference and redesig n its identit y and v isual system . T he main goal is to c reate a f resh v isual identit y which follow s the main concept of the conference. Approach T he conference I chose is T YPO talks in London. T he main idea of the whole talk is about how to b ecome a social desig ner. D ur ing the proces s, I ex plored a lot to put social elements together to c reate a con sistent v isual system . I made a website, conference poster, tickets and schedule brochure.
Course Ty pe 3 Instructor John Nettleton Categories Art Direction, Visual System
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P R OJ EC T 1 2 3 4 5 CO N T R O L YO U R M O N E Y
Control Your Money Objective In this project we were asked to create a website about an opinion w ith a strong personal and conceptual contex t. I needed to conduct ex tensive research, w riting, image creation as well as desig n . I w ill need to f ur ther ex plore blending image and ty pe. We need to pick a topic that we’re par ticularly draw n to, that we f ind interesting or that we’ d love to investigate. Approach T he topic I chose is financial problems that young people are facing. T he whole website follows my desig n using ty pog raphy, images, motion, and v ideos to lead the audience through the dif ferent attitudes of young people toward money issues. I chose Factoria Black and Addelle Light as my ty pefaces.
Course Ty pe Ex periments Instructor Kathrin Blatter Categories Website, Ex perimental Ty pe
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P R OJ EC T 1 2 3 4 5 CO N T R O L YO U R M O N E Y
Thank You To My Family Mom and Dad for your unconditional love and support. T hank you for believ ing in me and giv ing me the strength to achieve my goals. I love you. To My Friends Zhouqing Shan, Jun Yang, Ruitong Wang, Serena Zhang, Jason, James and Chris for helping and being with me and sharing all the moments in this journey. I grew because of you. To My Instructors Mar y Scott, Hunter Wimmer, Kathrin Blatter, Andrew Loesel, John Nettleton and Scott Rankin for inspiring me, g uiding me and pushing me to where I am today.
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Written and Designed by Diane Tang dianetang.com dianatsx@g mail.com 415 813 0546 School Academy of Ar t University Graduate School of Graphic Desig n Instructor Mar yScott Typeface Museo Slab Software Adobe Creative Cloud