Possibilities Diane Tang Selected Works from 2014 to 2017
Pos s ibilit ie s S ele c te d Work D i ane Tang 2
Wr itten and D esig ned by Diane Tang dianetang.com dian ats x@g m ail .com 415 81 3 05 4 6
All Rights Reser ved Copy r ight Š 2017 Diane Tang No por tion of this publication can b e u sed or reproduced w ithout pr ior w r itten con sent f rom Diane Tang.
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Design is all about possibilities, choosing from all the possibilities
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Ever y day you choose your clothes, choose your lipstick , choose a f lavor of cof fee, choose a boy to like, choose the life you want. T here are endless possibilities to choose f rom . In my life, I choose better look ing things, I choose better desig n . A s a desig ner, my aim is to make better choices f rom all the possibilities. Choosing is my jour ney to f ind details, inspiration and beauty.
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A New Direction Rebranding of Si x F lags
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Social Design Path Interflow Design Conference
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A Better Solution Getting more Critique
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Control your Money Type Experiments
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A Way to Survive Xavier Dolan Film Festival
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A New Direction Objective
Choose a defunct or a dying brand and redesign its identity to fit a future vision. The main goal is to create a fresh visual identity which follows the brand soul and helps the brand to turn over a new leaf for its new vision. Approach The brand I chose was Six Flags. Today, Six Flags has dedicated itself to setting the standard for theme park entertainment. Six Flags not only focuses on of fering more f un to the world, but also benefits ever y family env ironmentally and socially; physically and emotionally; educationally and recreationally. I made three book s to show the prog ress of my ex ploration for the rebranding of Six Flags. The books show the color, ty pe system and g raphic style for the new Six Flags.
Course T he Nature of Identity Instructor Hunter Wimmer Categories Brand Identity, Logo Desig n
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A Better Solution Objective
Identif y a problem that can b e solved through a desig n proces s . Conduct audience research and integ rate a var iet y of media to c reate awarenes s about the problem and help solve it. Approach A ser v ice to help ar t students and desig ners and ar tists to get cr itiq ue and adv ice f rom professional desig ners face to face. A s g raphic desig ners, we should help them to have courage to show their work to others to get professional c r itiq ue. I made a website and an app of fer ing desig ners more chances to get cr itiq ue.
Course Visual T hinking Instructor Dav id Hake Categories Art Direction, Visual System
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A Way to Survive Objective
Create a film festival for a chosen mov ie director. Ex tract a theme that ties together all of the director’s mov ies and create a cohesive v isual system through a variety of materials. Approach T he director I chose is Xav ier D olan , who is a young talented ar tist f rom Canada . Most of his mov ies are about a man repres sing his t r ue identit y and suf fer ing conf licts in his relation ship w ith his loved ones . In the end , he f ind s a way to live op enly and p eacef ully w ith them . I made a logo, poster, DV D packages, tickets, schedule, stationer y system and a f irst aid k it.
Course Integ rated Communications Instructor Hunter Wimmer Categories Art Direction, Visual System, Logo Design
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Director Xavier Dolan
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Social Design Path Objective
Choose a desig n conference and redesig n its identit y and v isual system . T he main goal is to c reate a f resh v isual identit y which follow s the main concept of the conference. Approach T he conference I chose is T YPO talks in London. T he main idea of the whole talk is about how to b ecome a social desig ner. D ur ing the proces s, I ex plored a lot to put social elements together to c reate a con sistent v isual system . I made a website, an app, conference poster, tickets and schedule brochure.
Course Ty pe Systems Instructor John Nettleton Categories Art Direction, Visual System
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P R OJ EC T 1 2 3 4 5 CO N T R O L YO U R M O N E Y
Control Your Money Objective In this project we were asked to create a website about an opinion w ith a strong personal and conceptual contex t. I needed to conduct ex tensive research, w riting, image creation as well as desig n . I w ill need to f ur ther ex plore blending image and ty pe. We need to pick a topic that we’re par ticularly draw n to, that we f ind interesting or that we’ d love to investigate. Approach T he topic I chose is financial problems that young people are facing. T he whole website follows my desig n using ty pog raphy, images, motion, and v ideos to lead the audience through the different attitudes of young people toward money issues. I chose Factor ia Black and Addelle Light as my ty pefaces. Course Ty pe Ex periments Instructor Kathrin Blatter Categories Website, Ex perimental Ty pe
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P R OJ EC T 1 2 3 4 5 CO N T R O L YO U R M O N E Y
Thank You To My Family Mom and Dad for your unconditional love and support. T hank you for believ ing in me and giv ing me the strength to achieve my goals. I love you. To My Friends Zhouqing Shan, Jun Yang, Ruitong Wang, Serena Zhang, Jason, and James for helping and being with me and sharing all the moments in this journey. I grew because of you. To My Instructors Mar y Scott, Hunter Wimmer, Kathrin Blatter, Andrew Loesel, John Nettleton and Scott Rankin for inspiring me, g uiding me and pushing me to where I am today.
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Pos s ibilit ie s S ele c te d Work D i ane Tang
Written and Designed by
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Diane Tang dianetang.com dianatsx@g mail.com 415 813 0546 School Academy of Ar t University Graduate School of Graphic Desig n Instructor Mar y Scott Typeface Museo Slab Software Adobe Creative Cloud