EXHIBITION OF THE COLLECTED WORKS
SPRING & SUMMER 2018
Photo Art Music
SOME ART FORMS are always married to each other. In the 1960s, our brand tied a knot with one of Sweden’s leading fashion designers. Then, she was closely associated, and collaborated with the international fashion scene in London and New York City. Our collaboration resulted in amazing creations for the Didriksons label. Treasures that we saved in our archives and kept close to our hearts for decades. We’ve always been devoted to our brand and trusted in what it stands for. And what could be a better show of faith than to celebrate our history? So we created a collection for colourful personalities. The creative 60’s scene and art culture, as well as our own history inspired the collection. Here, we present the art of rainwear in our campaign calle THE FACTORY. Yesterday transformed into today and tomorrow.
Flip Original Jacket 1968 Flip Women’s Jacket 2018 501667. Col. Navy
FLIP 1968
With “The Times They Are A-Changin”, Bob Dylan captured the spirit
garments. Within that collection, a jacket called FLIP was one of the
of the 1960s, which certainly applied to Didriksons. For us, a small
greatest successes – ever. An iconic design that broke barriers and
revolution was rising when it came to the design and development
placed rainwear in a new context. Fifty years after FLIP emerged from
of our collections. Lars Bäcker, owner at that time, started to work
the designer’s easel, we reinvented our own design and transformed it
with leading Swedish designers who enjoyed creative collaborations
into a style for 2018. Welcome back FLIP!
with designers from the fashion scene in London and New York City. In 1968, Didriksons presented an unrivalled collection of Galon-based
A modern icon emerged from our history.
FLIP 2018
Flip 2018
Mizzie Women’s Coat 501665. Col. Yellow
Arla Women’s Jacket 501633. Col. Snow White
Hilja Women’s Parka 501628. Col. Black
Folka Women’s Parka 501631. Col. Paprika
Kari Women’s Jacket 501636. Col. Paprika
Erna Women’s Jacket 501731. Col. Aluminum
Ditte Women’s Dress 501734. Col. Navy
Serla Women’s Jacket 501635. Col. Navy
Frej Men’s Jacket 501735. Col. Navy
Eila Women’s Parka 501629. Col. Navy
Holga Women’s Parka 501666. Col. Olive
Bojan Women's Jacket 501664. Col. Snow White
Agna Women’s Shorts 501713. Col. Navy
Eje Men’s Coat 501637. Col. Black
Klemens Men’s Jacket 501640. Col. Aluminium
15 minutes
Våge Men’s Coat 501668. Col. Black
Viggo Men’s Jacket 501644. Col. Black
Odd Men’s Parka 501639. Col. Olive
Kåre Men’s Jacket 501670. Col. Black
Evald Men’s Sweater 501706. Col. Aluminum
Ubbe Men’s 501646. Col. Black
Thor Men’s Shirt 501641. Col. Black
Evald Men’s Sweater 501706. Col. Aluminum
Alf Men’s Shorts 501712. Col. Navy
Skur Men’s Parka 501669. Col. Olive
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