Didriksons 2018 spring & summer ORIGINALS

EXHIBITION OF THE COLLECTED WORKS

SPRING & SUMMER 2018

Photo Art Music

SOME ART FORMS are always married to each other.

In the 1960s, our brand tied a knot with one of Sweden’s leading fashion designers.

Then, she was closely associated, and collaborated with the international fashion scene in London and New York City. Our collaboration resulted in amazing creations for the Didriksons label. Treasures that we saved in our archives and kept close to our hearts for decades. We’ve always been devoted to our brand and trusted in what it stands for.

And what could be a better show of faith than to celebrate our history?

So we created a collection for colourful personalities. The creative 60’s scene and art culture, as well as our own history inspired the collection.

Here, we present the art of rainwear in our campaign calle THE FACTORY. Yesterday transformed into today and tomorrow.

Flip Original Jacket 1968 Flip Women’s Jacket 2018 501667. Col. Navy

FLIP 1968

With “The Times They Are A-Changin”, Bob Dylan captured the spirit

garments. Within that collection, a jacket called FLIP was one of the

of the 1960s, which certainly applied to Didriksons. For us, a small

greatest successes – ever. An iconic design that broke barriers and

revolution was rising when it came to the design and development

placed rainwear in a new context. Fifty years after FLIP emerged from

of our collections. Lars Bäcker, owner at that time, started to work

the designer’s easel, we reinvented our own design and transformed it

with leading Swedish designers who enjoyed creative collaborations

into a style for 2018. Welcome back FLIP!

with designers from the fashion scene in London and New York City.

In 1968, Didriksons presented an unrivalled collection of Galon-based

A modern icon emerged from our history.

FLIP 2018

Flip 2018

Mizzie Women’s Coat 501665. Col. Yellow

Arla Women’s Jacket 501633. Col. Snow White

Hilja Women’s Parka 501628. Col. Black

Folka Women’s Parka 501631. Col. Paprika

Kari Women’s Jacket 501636. Col. Paprika

Erna Women’s Jacket 501731. Col. Aluminum

Ditte Women’s Dress 501734. Col. Navy

Serla Women’s Jacket 501635. Col. Navy

Frej Men’s Jacket 501735. Col. Navy

Eila Women’s Parka 501629. Col. Navy

Holga Women’s Parka 501666. Col. Olive

Bojan Women's Jacket 501664. Col. Snow White

Agna Women’s Shorts 501713. Col. Navy

Eje Men’s Coat 501637. Col. Black

Klemens Men’s Jacket 501640. Col. Aluminium

15 minutes

Våge Men’s Coat 501668. Col. Black

Viggo Men’s Jacket 501644. Col. Black

Odd Men’s Parka 501639. Col. Olive

Kåre Men’s Jacket 501670. Col. Black

Evald Men’s Sweater 501706. Col. Aluminum

Ubbe Men’s 501646. Col. Black

Thor Men’s Shirt 501641. Col. Black

Evald Men’s Sweater 501706. Col. Aluminum

Alf Men’s Shorts 501712. Col. Navy

Skur Men’s Parka 501669. Col. Olive

www.didriksons.com