The Perfect Fish
In today’s world, anglers are inundated with fishing propaganda. Big fish photos suggest profound success on nearly every cast. Glossy brochures and slick websites raise expectations and promise results. But it is all just fishing and fishing destinations are what they are. Most destinations, despite claims to the contrary, are somewhat fickle and unpredictable... and therefore intriguing. Fishing is a skill sport and fish don’t always conform to business projections or marketing plans or even sloppy casts. Fishing is not a product. It cannot be quantified nor marketed like a anti-itch cream. There are and should not be any "money back if not satisfied" guarantees. Fishing is after all, a sport! Luckily, most anglers understand this and they understand that having the outcome unknown is the essence of any adventure... and the life blood of any sport. Ultimately, anglers do not remember numbers or size... they remember great moments, classic moments and conveniently, forget the bad. At the end of our fishing careers, we all hope to have collected enough of these wonderful moments to make the journey worthwhile. What we all chase is that perfect moment... that perfect fish.