10-ways-you-canuse-psychologyyour-marketing
â—? Human beings are emotionally intelligent. When they see through things, they can feel, and based on this they make valuable decisions.
1. Reflect
According to Antonio D’Amasio, professor of neuroscience in
Emotions in Your
Southern California, emotions are a
Marketing Efforts
making process.
vital aspect of the entire decision-
â—? Believe it or not, but your consumers are going to judge your business authenticity based upon the marketing materials that you use.
2. Multimedia Content is a Must
â—? By using attractive multimedia content, you electrify the senses of your customers. You can utilize a good amount of high-quality images on your website, social media handles, advertisements, blog among others.
â—? Everyone loves surprises and free of cost rewards. That is why
3. Surprise Your Customers With Rewards
giveaways are overwhelming marketing tools. You can even make use of a solitary giveaway to boost your social media engagement, elevate email subscriptions, and acquire traffic for your products or services.
â—? As a social animal, man always looks for assurance from the people in his surroundings. This conceptualization has been called Social Proof. Generally, the logic behind this thinking is that if everyone appreciates the product, I will like it too.
4. Social Proof Appeals
5. Frame Worthy Questions
� Tversky and Kahneman’s impeccable research shows that 72% of people selected a positively framed question. While on the other hand, 22% of people chose a negatively framed question. This research suggested that positively woven offers can uplift sales.
â—? The Mere Exposure Theory directly
6. Familiarity
points out to the fact - See more, love more. Providing apt exposure
Breeds
to your brand keeps it in the good
Acceptance
elevates the occasions of positive
books of the customers. This also
reactions from them. â—? You can extract your winning thought in this regard from the Propinquity Effect and let a spokesperson represent your brand.
â—? As a marketer, you have to appear honest in front of your customers. The best way to do this is to create a certain degree of eye contact with them. You can even incorporate this eye contact trick in
7. A Good Eye Contact
your advertisements and other marketing materials.
8. Admit Failures
â—? The data by many social psychologists shows that customers trusted the companies which accepted their failures. This action goes against the usual trend where companies play the blame game. Customers find this satisfactory and eye-catching.
â—? The psychology of persuasion tells us that shortage creates a feeling of urgency. In the sphere
9. Fabricate Shortage and Urgency
of marketing, it means running a limited period offer to let urgency flow. You can offer discounts on your products for a short time which will strike an alarm clock in the customers’ brains.
10. Subtract Alternatives
â—? At times, psychology plays a role when a customer sees too many options before him. He either becomes confused and gives up or takes a long time to buy your product. Therefore, you need to take care that you provide minimum alternatives to your customers in the beginning.
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