Top 5 Ways to Analyze Social Media Marketing Key Performance
â—? Engagement is one of the most essential and reliable performance indicators out there. â—? This is also in line with how most social media algorithms
Engagement
work as well. â—?
Users commenting and liking on multiple posts over multiple days is an excellent indication that you can retain and bring back your target audience using your content.
Return of Interest in terms of Revenue
● A high number of visitors would mean little if it is not actually translating into revenue for the brand. ● It is also ideal to view a breakdown of your website traffic to see which social media ● Your strategy should be to make maximum use of the platform that is giving you real leads and try changing your campaign strategy for the platforms that are not able to generate any visitors for your website.
● A healthy growth percentage of your social media followers is also another indication of how well your social media
Audience Growth Percentage
campaign is doing. ● calculate your audience growth percentage ● Number of Followers in a Month/Total Followers X 100 ● Compare this value with the percentage of the previous months and see if your pages have a healthy growth rate.
Feedback from your Audience and Real World Impact
● Going through the comment section of your social media pages will give you some of the most honest and sometimes on your face feedback. ● In today’s day and age, a campaign that has really connected with its audience could even generate a series of memes and other funny content. ● Take the ALS ice-bucket challenge, for example, this campaign with the power of social media was able to make thousands of
â—? Reviews are another major factor that could make or break your brand. Most social media platforms today have the option of reviews
Reviews and Star Ratings
â—? A healthy review score comprises not only a high average but also a high number of reviewers.
â—? There have also been numerous instances where Apps of particular brands have been downvoted on Google play store because certain celebrities endorsing the brand might have made certain controversial
Conclusion
All in all, having a close eye on these five key social media performance indicators will enable you to get a clear idea about how effective or ineffective your social media campaign is.
Good Luck!
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