Top 15 Most Essential Analytics Tools You Must Know To Grow Your Business
● Figure Out Where Your Audience is Going By Tracking Outbound Links
1.Google Analytics
● Get Real-Time Statistics ● Track Social Media Buttons ● Create Custom Campaign URLs to Track the Effectiveness of Link Building Campaigns ● Use Custom Variables to Refine Data ● Traffic reporting. At the most basic level
● A/B Testing ● Activity Tracking ● Behavior Tracking ● Conversion Rate Optimization
2.Crazy Egg
● Conversion Tracking ● Goal Setting / Tracking ● On-Demand Recording ● Reporting & Statistics ● Visitor Tracking ● Web Traffic Reporting
● Mouse Tracking ● Click, Movement and scroll Heatmaps ● Keystroke Logging
3. Mouse Flow
● In-Page Analytics ● Link Analytics ● Form Analytics ● Funnel Analysis ● Drop-Off Analysis ● Performance Testing
● Sessions - Digital Analytics. ● Engagement. ● Entry and Exit Pages.
4. Adobe Analytics
● Standard Event Tracking. ● Custom Event Tracking. ● Retention.
● Customer profiles information ● Real-time analytics and data ● Track all customer activity ● Website and mobile app data ● Data from email, help desk, and
5. Woopra
live chat ● Track new and unidentified web & mobile users ● Trigger JavaScript or Webhooks actions ● Integrations with Zendesk, Marketo, Salesforce and many more
● Open Web Analytics (OWA)
6.OpenWeb Analytics
provides analytic data after tracking and analyzing visitor's behavior. The report consists of visitor's behavior with your website and applications. ● You can get information about your visitors’ mouse trails and heatmaps. You can analyze their spending time on your site.
Going Up offers you: ● Web Stats ● Traffic Trend analysis ● Referring keywords
7.Going Up
● Recent visitor location map ● User profile data ● Customize actions and goals ● Heat maps
● Analyze your traffic trends over time ● Track your paid traffic and detect click fraud
8. Statcounter
● Never miss an individual visitor of your website ● Add descriptive information about your visitors ● You will get the complete story in your inbox ● Keep your bounce rate in check
Clicky is an amazing web analytics tool using over 1.1 million globally. ● It provides you with live data about customer visits on your website. ● You can get detailed information about the activity and behavior of
9. Clicky
your visitors. You are allowed to manage to create a reaction to your traffic. ● You can divide into segments of your visitor's behavior. It makes easier to target and filter visitor group based on the requirements of your
● You will get reports on Real-Time audience. ● It offers you analytics reports on content, Inpage, Videos, browser overlay, several platform
10. Chartbeat
tracking, API, etc. ● You can test on Multivariate headline, Historical report building, audience insights, visitor frequency, etc. ● The mobile app, Referral sources options are there.
ways to drive more engagement with advanced statistics and machine learning. ● You will get analytics reports on point and click, mobile surveys,
11. Mixpanel
customer engagement with autotrack features. ● A/B Testing option is available. ● You can bookmark and annotation with this tool. ● You can get the reports on Versatile Data Visualization.
● You can use Parse.ly for visitor retention and conversions with the optimization of your website. ● You can find Social Influencers with Surfaced Tweets and add
12. Parse.ly
Some Context to your Metrics. ● Filter option helps you to Publish Date to See The Impact of Your Recent Content. ● You will stay with Exports and Scheduled Reports in the Data Loop.
● A/B testing. ● Visual editor. ● Multi-page experimentation. ● Platform security and
13. Optimizely
compliance. ● Analytics integrations. ● Stats Engine. ● Support for Dynamic Websites.
14. Etracker Etracker web analytics tool provides you audience statistics of the website in real-time. It is available in English, Spanish, French, and German languages. You can use this tool as a plugin with ePages, WordPress, and Drupal. You can get users to journey insights with Etracker. It is integrated with heatmaps
15. Hubspot Analytics
HubSpot helps you to get reports on different metrics includes audience traffic, session duration, bounce rate, user engagement, form filling, and new visitors. This tool inbuilt with analytics and dashboards. It helps you to get analyze reports of the data in a faster way. You can take action more on conversions with smart CTAs.
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