WHOLENESS. FITNESS. MEDICINE. Approaching the main entrance to the Center for Health & Wellbeing from the parking garage, visitors will pass through the Bamboo Garden.
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HERE YOUR WELLBEING JOURNEY STARTS
One-of-a-kind center will offer a holistic approach to health.
PHOTO BY RAFAEL TONGOL
BY RANDY NOLES
n Winter Park, healthy living is about to take physical form with the grand opening of the 79,000-square-foot Center for Health & Wellbeing, which will bring wellness, fitness and medicine together in a one-of-a-kind building designed to stir mind, body and soul. The $42 million center, created through a partnership between the Winter Park Health Foundation (WPHF) and AdventHealth Winter Park — the new name for Winter Park Memorial Hospital — is slated to open in February on 4.2 acres near Ward Park and Showalter Field, where the original Peggy & Philip B. Crosby Wellness Center opened in 1989 and operated until 2017. The two organizations — whose core principles about the nature of whole-person health are in hale and hearty alignment — say the joint project appears to be unique in the U.S. It will seamlessly combine health-related disciplines in one state-of-the-art facility where the only goal will be to improve the community’s quality of life. “We found individual components of wellness, fitness and medicine in other places,” says Patty Maddox, WPHF’s president and CEO. “But no place had everything co-existing under one roof — and no place had coordination across all platforms.” The center’s completion will mark the culmination of an idea hatched six years ago by WPHF, led by Maddox since its inception in 1994, and the hospital, then led by administrator Ken Bradley — who also served as mayor of Winter Park from 2009 to 2015. In 2016, when Bradley became administrator of Florida Hospital Celebration Health and senior executive officer for Florida Hospital’s South/West market, his Winter Park post was filled by Jennifer Wandersleben, who had been administrator of Florida Hospital Apopka since 2011. “Early discussions identified a need in the community,” says Wandersleben. “We asked, ‘What can we collectively do to prevent chronic disease? Has anyone tried anything like this before?’ We looked at the best of the best all over the country.” Adds Maddox: “This concept, in the case of both the foundation and the hospital, linked back to our core missions. We decided that we could do something significant together.” Such a partnership made sense. After all, the two organizations were not only joined philosophically — they even shared the same DNA.
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“We found individual components of wellness, fitness and medicine in other places,” says Patty Maddox, president and CEO of the Winter Park Health Foundation. “But no place had everything co-existing under one roof — and no place had coordination across all platforms.”
Need to get your bearings? Check out this aerial view of the Center for Health & Wellbeing (above) and a site plan that shows how its 4.2 acres are configured. A portion of Mizell Avenue was rerouted and renamed Crosby Way in honor of Peggy and Philip B. Crosby, whose $1 million gift in 1989 jump-started construction of the original Peggy & Philip B. Crosby Wellness Center.
AdventHealth Winter Park
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The Welcome Garden (above) will be one of several distinct gardens surrounding the center. Next to the main entrance will be an outdoor terrace with seating for Nourish Coffee Bar + Kitchen. Jennifer Wandersleben (right), administrator of AdventHealth Winter Park, says the center will offer a new model for healthcare that reflects the core missions of both the hospital and the foundation.
PHOTO BY RAFAEL TONGOL (JENNIFER WANDERSLEBEN)
DEEP COMMUNITY ROOTS
Both WPHF and AdventHealth Winter Park can track their beginnings to 1951, when a group of community leaders, frustrated at having to drive to Orlando for care, bought 15 acres on what had been the golf course of the long-defunct Aloma Country Club. The group, known as the Winter Park Memorial Hospital Association, raised more than $850,000 from 2,500 individual donors. Ground was broken in 1953 and the hospital — serving a city of about 12,000 residents — opened its doors in 1955. There were 58 beds, two operating rooms, a fracture room and a delivery room. During its first year, the “hospital with a heart” served 2,000 patients and delivered 200 babies. (Last year, there were more than 64,000 outpatient visits and more
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than 3,200 babies delivered.) For nearly 40 years, Winter Park Memorial was owned and operated by the association. In 1994, however, the association entered into a partnership with Columbia/HCA Healthcare Corporation, which assumed management responsibility. The association then became a private foundation. With Maddox at the helm, WPHF initially focused on operating the original Peggy & Philip B. Crosby Wellness Center and opening the nearby Elinor & T. William Miller Jr. Center for Older Adult Services, a day-services facility for adults with disabilities or dementia-related disorders. In 2000, when Adventist Health System — now AdventHealth — bought the hospital, WPHF sold its remaining interest and shifted its focus to making Winter Park, Maitland and Eatonville — with a combined population of more than 60,000 — happier and healthier places. Toward that goal, WPHF quietly funded community health programs — from fighting diabetes to placing nurses and counselors in public schools — through grants and partnerships. It has invested about $100 million in such efforts since it began operating independently, according to Maddox. In the meantime, the hospital grew along with the city, which today has more than 30,000 residents within its corporate limits. In addition to Winter Park, the burgeoning facility’s primary service area includes portions of northeastern Orange County and southeastern Seminole County. Ongoing expansion projects reflect the hospital’s headway. Currently nearing completion is the $85 million Nicholson Pavilion, which will add 140 all-private patient rooms as well as a new main lobby. When the five-story pavilion opens, most of the hospital’s existing 320 beds will become private. Even the name has changed. As of January, all AdventHealth hospitals and care sites — including Winter Park Memorial — adopted the AdventHealth name and logo as part of a systemwide rebranding initiative. Headquartered in Altamonte Springs, AdventHealth has more than 50 hospitals and an extensive network of physician practices and outpatient services across nearly a dozen states.
ONE-STOP WELLBEING
At the heart of the Center for Health & Wellbeing will be the Commons, a light-filled, twostory space for activities and casual socializing. Flanking the Commons on the first floor will be the Community Conference Center — two adjoining meeting rooms that can be combined to accommodate 250 people.
The heart of the Center for Health & Wellbeing will be the Commons (above), a light-filled space with an indoor walking track encircling the second floor. The adjacent Community Conference Center (below) will have two adjoining meeting rooms that can be combined to seat up to 250 people for meetings, educational programs and other special events.
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Nourish Coffee Bar + Kitchen and its adjoining Nutrition Theater as well as clinical offices will also be located on the first floor. A nearby space dubbed the Healthy Living Experience will feature an exhibition area with interactive displays of new personal medical technology, such as apps and wearable devices that track health measures and wellness activities. The Wellbeing Network — WPHF’s partnership with Growing Bolder — will have a studio within the Healthy Living Experience. There, educational and inspirational videos related to the center’s Seven Dimensions of Wellbeing will be shot and disseminated online. The Growing Bolder team — with longtime colleagues Marc Middleton and Bill Shafer in front of the camera — also produces a TV show that’s seen nationally on PBS and publishes a magazine containing stories about “ordinary people living extraordinary lives” regardless of age. “Growing Bolder has been a fantastic partner,” says Diana Silvey, vice president for programming for the center who’ll also oversee its array of offerings. “From the start, they’ve shared our vision.” Members of the Peggy & Philip B. Crosby Wellness Center will be able to drop their youngsters off at the Kids’ Corner before seeing a clinician, attending a lecture or working out. (Nonmembers can make a reservation to use the Kids’ Corner.) The 30,781-square-foot Crosby Center — which will span two floors and have a first-floor entrance — is expected to earn Medical Fitness Association (MFA) certification following a year of operation. It will be helmed by Chicago-based Power Wellness, which runs 14 MFA-certified facilities around the U.S. On the center’s second floor will be more clinical offices and, around the upper reaches of the Commons, an indoor walking track open to the public (12.5 laps equals one mile). Outdoors, circling the perimeter of the site, will be multiple gardens around which will loop a walking trail (2.5 laps equals one mile). There’ll be free parking in a five-level garage. Obviously, the center will be a busy place — and determining how to take full advantage of its services might seem a bit overwhelming. That’s why WPHF will station “wellbeing guides” in first-floor offices close to the welcome desk. The guides, based on feedback received through brief assessments, will help visitors identify and meet their wellbeing goals. Physicians will also steer patients toward one or more of the center’s services as part of overall treatment plans. “If you’ve been diagnosed with a chronic condition, such as diabetes, the simplest things can
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agree more. She notes that the center’s impact will be magnified because its service area is so specific. Before relocating to Winter Park, she was director of community outreach for the St. Louis-based Sisters of Mercy Health System with responsibility for seven states. “I was traveling around a lot,” Silvey says. “I always thought that focusing on a specific population would be more impactful. With WPHF, our geography is so concise that we can see and measure the ways in which we make a difference.”
DESIGNED FOR HEALTH
Diana Silvey, vice president of programming for the center, will oversee its array of offerings. Silvey, who joined WPHF in 2007, says that focusing on a specific geographic area will magnify the center’s impact on community health.
often make the greatest difference,” says Wandersleben. “Regular exercise and eating a healthy diet can help you manage your symptoms and improve your overall health. Even though these sound simple, they can be challenging or intimidating for some people to implement.” At least one challenge — access to information and services — will be eliminated when the center debuts. At a single location, you’ll be able to visit a physician, receive laboratory tests, fill a prescription at a retail pharmacy, go to a rehab session while recovering from an injury or learn to implement lifestyle modifications that can help prevent medical issues as you grow older. “If your physician wants you to start walking, see a physical therapist or meet with a nutritionist, we’ll have all these experts in a convenient setting,” adds Wandersleben, who touts the center as a new model for healthcare. “The best part is, everyone will be working collaboratively to improve the health of not just the individual, but the greater community.” Silvey, who joined WPHF in 2007, couldn’t
The building itself might even offer a wellbeing benefit. The project’s architect, Turan Duda of Duda | Paine in Durham, North Carolina, has emphasized what he calls “the healing power of nature and gardens.” A half-dozen gardens surrounding the building will have various purposes — one for contemplation, for example, and another for aroma. Inside, the Commons will offer warm shades of wood, while the thoughtful placing of furniture will create more intimate areas within a massive space. WPHF representatives were wowed by Duda | Paine’s earlier design of the Duke Integrative Medicine building at Duke University, says Maddox. The group had visited other wellnessoriented centers where the programs were interesting but the facilities — not so much. The Duke building, however, exuded warmth and serenity, partly through its use of wood, stone and plants. “We all had the same response — the building was speaking to us,” recalls Maddox, who was surprised to find that the architect was headquartered in Durham. “We all felt this calming influence.” Already, there are ripple effects on property adjacent to the center. City-owned Ward Park is getting an upgrade, thanks in part to a $25,000 WPHF grant. An unused corner of the 66-acre, sports-focused park will boast a new trail as well as a lawn for croquet and bocce ball. “Projects like the Center for Health & Wellbeing help make us a world-class city,” says City Manager Randy Knight, noting that health is specifically referenced in the city’s vision statement: “Winter Park is the city of arts and culture, cherishing its traditional scale and charm while building a healthy and sustainable future for all generations.” For more information about the Center for Health & Wellbeing, visit yourhealthandwellbeing.org. For more information about the Peggy & Philip B. Crosby Wellness center, visit crosbywellnesscenter.org.
AdventHealth Winter Park will have numerous medical offices (above) at the center as well as facilities for sports medicine and rehabilitation (below). At a single location, you’ll be able to see a physician, receive laboratory tests, fill a prescription and learn about lifestyle changes that may prevent illness as you grow older.
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DIMENSIONS OF WELLBEING Wellness means a lot more than just checking your blood pressure now and then and skipping that second slice of pie. In conceptualizing the Center for Health & Wellbeing, the Winter Park Health Foundation was guided by the Seven Dimensions of Wellbeing adopted by the International Council on Active Aging.
Physical Wellbeing
Physical wellbeing consists of building physical strength, flexibility and endurance. It involves personal responsibility, disease prevention and personal safety. It is about nutritious eating and abstaining from harmful habits such as drug and alcohol abuse. It means taking care of yourself so that you not only add years to your life but enhance the enjoyment and quality of those years. Move More. Eat Better.
Intellectual Wellbeing
Intellectual wellbeing encourages creative, stimulating activities. It means having an active mind and one open to learning new things. It involves listening, studying, thinking and choosing activities that keep your brain cell connectors active and happy. Boost Your Brain.
Environmental Wellbeing
Environmental wellbeing is an awareness of the effects your daily habits have on the environment around you. It involves being socially responsible in protecting the environment and being aware of your footprint where you live, in the community and on the earth. Love the Earth.
Vocational Wellbeing
Vocational wellbeing is all about developing and sharing your gifts, skills and talents, which in turn enriches your life. It means finding satisfaction and meaning at work or when volunteering and projecting a positive attitude about what you are doing. Live with Purpose.
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Social Wellbeing
Social wellbeing refers to your ability to interact successfully with others. It includes showing respect for others and yourself. It includes possessing good communication skills, developing deeper friendships and creating a network of support of family and friends. Connect with Others.
Emotional Wellbeing
Emotional wellbeing encompasses optimism, self-esteem, self-acceptance and inner peace. It involves having and expressing human emotions such as happiness, sadness and anger. It means having the capacity to love and be loved, coping with life’s challenges, practicing mindfulness and working toward a feeling of self-fulfillment in life. Practice Gratitude.
Spiritual Wellbeing
Spiritual wellbeing involves possessing a set of spiritual beliefs or values that help direct your life. It means developing and nurturing a high level of faith, hope and commitment to your core values. It is a willingness to seek meaning and purpose in human existence and to appreciate things that cannot be readily explained or understood. Nourish Your Soul.
A BUILDING WITH A POINT OF VIEW Architect Turan Duda’s welcoming design creates a setting for healing and bonding. Patty Maddox says the 2012 site visit to Duke University in Durham, North Carolina, was meant to be purely exploratory. It turned out, however, to be nothing short of revelatory. Maddox, president and CEO of the Winter Park Health Foundation (WPHF), was with a group of foundation representatives and healthcare professionals to check out the Duke Integrative Medicine program and to gather ideas for the planned Center for Health & Wellbeing. While touring the Duke facility, Maddox recalls, a surgeon in her group was nearly moved to tears. Everyone on the tour, in fact, was enthralled with the building — which seemed as much a thing of beauty as it was a place of health and healing. The architecture of the structure — and the carefully tended grounds surrounding it — had connected with the group on a personal level. It was exactly the kind of reaction that WPHF stakeholders wanted for the yet-tobe-built center in Winter Park. Maddox and the team made it a point to talk to the building’s architect, Durham-based Turan Duda. Following a national search, they determined that Duda, a founding principal of Duda I Paine Architects, was the ideal choice to design a building that embodied the center’s foundational Seven Dimensions of Wellbeing. Those Seven Dimensions — physical, intellectual, environmental, vocational, social, emotional and spiritual — are well represented throughout Duda’s portfolio of work for academic and corporate clients. On the Duke campus alone are seven Duda | Paine projects — all but two of which encompass health components. Beyond his resumé, Duda is a passionate believer in integrative medicine — a holistic approach to care that defines the center. He believes that such a philosophy helped save his wife’s life after she was stricken with leukemia more than 20 years ago. But despite his passion for the project and its principles, Duda still had to compete for the contract to design it. He sealed the deal during 2014 interviews with finalists, when he was told that WPHF had decided to build a larger center than first anticipated. Some architects were rattled when asked to present on-the-spot design ideas based on some new assumptions. Not Duda. “Turan’s response was, ‘Wow, this is going be fun,’” says Maddox, describing the moment. “He pulled out some paper and started to quickly draw things. He’s clearly someone who seizes opportunities to be more creative.” Adds Maddox: “There was real synergy there in terms of what he wanted to do with the design and what we wanted to do with the design. So, when it came down to the finalists, it was very clear that Duda | Paine was the one.” Designing the Center for Health & Wellbeing offered Duda the chance to work on a project that encompassed all aspects of health — wholeness, fitness and medicine. “I would say that the team in Winter Park is way ahead of the curve in that regard,” says Duda. “They’re doing things no one else is doing right now. The center is far more inclusive than my other projects — none of which had child development and fitness components.”
Beyond his architecture resumé, Turan Duda is a passionate believer in integrative medicine — a holistic approach to care that defines the center he was chosen to design.
In 2016, before the Peggy & Philip B. Crosby Wellness Center was demolished to make room for construction, Duda visited the facility to get a feel for the neighborhood. The “Crosby Y,” which had been operated by the YMCA of Central Florida since 1999, boasted more than 1,700 members. “There was a vibrant community surrounding the place,” says Duda, who during his first visit made a mental note of five older women having coffee and playing cards. That gathering, combined with a friendly ambiance all around, confirmed to Duda that the new center — despite its increased size — should feel warm and welcoming. “What I sensed was that people went to the wellness center for reasons other than physical activity,” he says. “I wanted the design to keep that spirit of comradery.” From the center’s seven gardens — each related to one of the Seven Dimensions — and the walking path on the site’s grounds to the airy interior common space encased in towering walls of glass, Duda sought to create supportive settings for healing and bonding. That’s the experiential aspect of architecture, he says. “I’m a believer in how space can shape our emotions and our feelings, and even create a sense of community,” he says. “At the center, we made it a point to create not just large spaces, but small spaces — little nooks and crannies where you can go and be with just a few other people.” Maddox says the finished product will be “a destination.” People will visit to take advantage of the services, of course. But they’ll also want to show it off to friends — just as they now proudly point to the city’s parks, lakes and museums. “I think it’s going to be a real jewel for Winter Park,” Maddox adds. “And it’s going to have a positive effect on families visiting AdventHealth Winter Park. There’ll be places to walk, sit down and even get a nourishing but tasty meal.” Duda, who earned his master’s degree from the Yale School of Architecture, has hopes for the center that are more personal. If his architecture speaks to people, he says, then he has done his job. “I believe there’s a narrative that goes with every building we design,” he adds. “Nothing gives me greater satisfaction than when people who occupy the building sense or understand that aspect of it.” — Mike Boslet C E NTE R FOR H EALT H
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COMFORT FOOD THAT’S HEALTHY Nourish will be a café that proves that tasty meals and snacks can be good for you. “Food as medicine.” That’s how chef Collette Haw describes the menu she created for Nourish Coffee Bar + Kitchen inside the Center for Health & Wellbeing. But this sort of medicine may have you coming back for seconds. Haw has seen to it that Nourish will live up to the spirit if not the literal definition of its name — dreaming up selections of foods and beverages that complement the center’s holistic approach to caring for mind, body and soul. From kale and mango smoothies to vegan broccoli cheddar soup to grain bowls, paninis and wraps, Nourish will serve health-minded snacks and meals meant to make customers feel good about their healthy eating choices. “Everything will be made from scratch with mostly locally sourced produce and protein,” says Haw, who will run the restaurant with staff augmented by interns from Second Harvest Food Bank’s culinary training program. “A majority of the menu items will be reminiscent of some type of comfort food,” she adds. “But with a healthy approach to preparation.” To be sure, you won’t be able to order a Coke and a cheeseburger in this restaurant — a fact that should be abundantly obvious the second you spot the “living wall” of hydroponic lettuce. What you will be able to order are nutritional breakfasts, lunches and baked goods; smoothies made without sugary additives; and organically grown, Amrita coffees sourced from small South American farms. Also look for such menu items as “Not Your Grandma’s Chicken Salad,” turkey sausage breakfast sandwiches, feta and dill scones, and dark chocolate and almond flour brownies — all of which reflect Haw’s culinary philosophy that healthy food, richly seasoned and beautifully presented, can also be delicious. “I believe when people think about healthy eating, they think, ‘I have to eat salad for the rest of my life,’” says Haw. “That’s not necessarily the truth. There are so many other nutrient-dense foods people can eat that aren’t raw kale, that aren’t Swiss chard.” Set in a building designed with LEED Silver certification aspirations, Nourish will channel sustainability in everything from the food it serves to the biodegradable containers and cutlery it uses for to-go meals. Outdoors, beyond the café’s glass walls, will be culinary gardens growing spices and herbs for the café’s use. As an educational component, there’ll be recipe cards for the taking in Nourish, and cooking classes in the adjacent Nutrition Theater — a chef’s table concept with overhead video cameras to record programs for sharing with the community. “I don’t think there’s anything like this in the area,” says Haw, who trained at the prestigious Culinary Institute of America in Hyde Park, New York. She owns Longwood-based Collette’s Clean Eats, once a gourmet meal delivery service and now a restaurant management company. “I really love the vision of this café.” Nourish will be open Monday–Friday, 6 a.m. to 2:30 p.m., for full menu service. Coffee, smoothies and grab-and-go meals will be available from 2:30 to 6 p.m. — Mike Boslet
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Collette Haw (top), who will run the center’s Nourish Coffee Bar + Kitchen, says that healthy food can also be delicious. Haw, who trained at the Culinary Institute of America in Hyde Park, New York, intends to offer a creative menu featuring many items reminiscent of old-fashioned comfort food.
A FITTING OUTCOME Welcome to the new Crosby Wellness Center, where exercise is just what the doctor ordered. Peggy Crosby wants to make one thing perfectly clear about the facility named for her and her late husband, Philip B. Crosby: “It’s not a gym; it’s a wellness center.” Set inside the 79,000-square-foot Center for Health & Wellbeing, the Peggy & Philip B. Crosby Wellness Center may resemble a gym — or, more accurately, a state-of-the-art health club — but its purpose is to facilitate medical fitness. The Crosby Center, which debuted in 1989, will be open to members and nonmembers alike. Nonmembers must be referred by physicians and other healthcare professionals for prescribed eight-week fitness programs. Mary Cox, the Crosby’s Center’s director, says the facility’s staff will be qualified to administer everything from functional fitness to a pre-surgery program called “Fit for Surgery.” High-intensity workout routines that temporarily soothe the effects of Parkinson’s disease will also be offered. Assuming all goes according to plan, the Crosby Center, which is owned by the Winter Park Health Foundation (WPHF), will gain certification from the Medical Fitness Association (MFA) after its first year of operation. The MFA seal of approval would validate the facility as a medically integrated fitness center — a designation preferred by healthcare professionals referring patients for exercise programs. “An MFA-certified facility uses a member’s unique health profile as a baseline,” says Cox. “This enables medical fitness professionals to design a dynamic, safe and medically supervised program to achieve optimal health — and to pre-
The Peggy & Philip B. Crosby Wellness Center will offer state-of-the-art equipment for cardiovascular and strength training. The Crosby Center expects to earn certification from the Medical Fitness Association.
vent and treat disease through the incorporation of exercise-based therapies.” Last year, WPHF selected Chicago-based Power Wellness to manage the Crosby Center, which had been operated by the YMCA of Central Florida since 1999. Power Wellness currently manages more than 30 wellness facilities — 14 of which are MFA-certified — across the U.S. “Power Wellness is an industry pioneer with a mission to improve life by delivering excellence in health, fitness and wellness management,” says Patty Maddox, WPHF’s president and CEO. “We share the belief that health and wellness programs are an essential part of the healthcare continuum.” The Crosby Center — aptly abutting Crosby Way, a newly configured portion of Mizell Avenue — will take up two floors overlooking gardens and an 8-foot-wide walking track encircling the Center for Health & Wellbeing. On the ground floor will be two pools — one for swimming laps, the other with warmer water for “aquacise” classes and physical therapy. There’ll also be men’s and women’s locker rooms, each with saunas. A bonus feature on this level will be the Kids’ Corner, a space where, for an additional fee, children from ages 6 to 12 can spend up to two hours participating in a youth-focused wellness curriculum while their parents or guardians work out. Upstairs will be the fitness floor, with a fitness studio for cycling and other high-intensity exercise programs. There’ll also be a mind-body studio for group classes, the latest Precor and Life Fitness cardio machines and, for traditionalists, tried-and-true free weights. Feel up to trying something entirely different? Then check out a new fitness machine called Jacob’s Ladder — an apparatus to which you’re tethered while climbing a steep incline on all fours. But before you even break a sweat in the Crosby Center, you must either complete a free health assessment or sign a release, says Cox, who holds C E NTE R FOR H EALT H
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degrees in public health (Ph.D., West Virginia University), exercise physiology (M.S., West Virginia University), health education and nutrition (B.S., Marshall University) and therapeutic recreation (B.S., West Virginia State University). Crosby 2.0 will encompass 30,781 square feet — about 3,000 square feet more than the freestanding facility that was demolished in 2017. But square footage alone doesn’t tell the whole story. “Previously, it was basically a workout center, but a good one,” says Peggy Crosby. “Now it’s part of a complex that addresses all aspects of wellbeing.” Crosby 2.0 promises to meet WPHF’s original vision of having a leading-edge wellness center that’s accessible and where everyone — regardless of their physical condition — feels safe and welcome. Cox says the Crosby Center was built to include best practices and equipment found in medical fitness facilities across the country. “There are bits and pieces similar to what we’re going to have,” says Cox. “But there’s no place like this, surrounded by all the services and amenities offered by the Center for Health & Wellbeing.” — Mike Boslet
Peggy Crosby reviews plans for the Crosby Center with director Mary Cox. The original facility, funded in part by a donation from Peggy and Philip B. Crosby, opened in 1989.
Members will access the Crosby Center via its main entrance located off the Commons (above). The facility will include two swimming pools (below left) for lap swimming and aquatics fitness classes, and two group fitness rooms (below right) for high-intensity exercise such as spinning.
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WHO WAS PHILIP B. CROSBY? You could say that the late Philip B. Crosby was a do-it-right-the-first-time kind of guy. In fact, he built a career as an internationally known consultant and guru of quality management on that seemingly simple premise. Crosby parlayed his early career as a quality-control manager with Orlando defense contractor Martin Co. (later renamed Martin Marietta) in the 1960s and later corporate vice president and director of quality at ITT Corp. into a global management consulting business, Philip Crosby Associates and the Quality College, based in Winter Park. Philip B. Crosby was an internationally known guru of But he’s perhaps best remembered for advocating the philosophy of “zero defects” quality management whose prevention mantra was equally applicable to personal health. and writing several books about how to define and achieve quality in every sort of business setting — not just manufacturing. Quality Is Free, published in 1979, became a bestseller and remains a manifesto of management. Crosby’s mantra that business problems are best prevented from the get-go may explain his relationship with a wellness center where the same approach is applied to personal health. Crosby, who had heart surgery in his late 50s, became an advocate of healthy living and donated $1 million to jump-start the facility. Asked what her late husband would think of the new and improved Peggy & Philip B. Crosby Wellness Center, the cornerstone of the Center for Health & Wellbeing, Peggy Crosby is effusive in her reply: “He would say, ‘Wow, this is my dream.’” Philip Crosby died in 2001 at age 75, but his legacy lives on through improved operations in thousands of companies worldwide — and healthier residents in the city he called home. — Mike Boslet
We are grateful to Winter Park Health Foundation for the gift of this healthcentered facility to our community. CDS is the proud provider of furnishings for the beautiful Center for Health & Wellbeing.
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