DIGITAL MARKETIN G AGENCY.
5 QUESTIONS TO ASK BEFORE HIRING A DIGITAL MARKETING AGENCY FOR YOUR STARTUP A
Of late, Bangalore has been the hub of startups. Exciting products, intelligent brains and desire to think outside the box have launched new ventures. Among the truckload of initiatives, only a handful of businesses have been able to raise their heads. While most of them have fascinating products to offer or useful service to unleash, why a number of competent businesses are
1. Do they know where your prospective audience live?
The most basic question of any digital marketing activity and to ensure your preferred digital marketing agency has the answer to it. Often digital marketing efforts are unmeasured. They create the content and throw them here and there without understanding the need of the business and knowing the audience for whom they are running the campaign. Facebook has a wide audience. But does your target audience go to Facebook to collect data, refresh themselves or shop? Twitter has a high traffic. Before storming the micro-blogging site, make sure, your audience has a deep root there. Be it the Search Engine Marketing (or say optimizing your website in a way, you will get the most attention being on the first page of Google or Yahoo), Social Media Marketing, Email Campaigns, Content Marketing, Influencer Marketing- everything boils down to one crucial question- “Where is your audience?”
Once the startups figure out where their audience is and what’s their purpose of coming there, creating content for them or optimizing the channel will be seamless.
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2. How good are they with data and analytics?
Aha, data & analytics !!! Talk to any emerging digital marketing agencies, the first buzzword you will hear from them will be on data. Now, what's this data-driven strategy implying for your startup? The bigger question, if they churn out the data from different sources, what they will do with the data? Data is not just a buzzword. It’s the goldmine for your startup. With specific data, you will have a clear understanding of your audience, their demographic, (yes, answers to the first question), their behavior, your competitors’ strategies and tons of others’ micro and macro crucial factors. More specific the data will be, better the chances to craft a digital marketing strategy. Same goes for the analytics. The power of apt analysis helps to better the marketing efforts. You will be able to optimize your strategies well once your analysis will help you to figure out the loopholes and silver linings.
4. CAN THEY PROVIDE ENOUGH ROI?
This is a tough question but you must ask. Startups in their initial days are always suffering from the scarcity of money. Here comes the ROI comes into the play. Digital Marketing agency must help startups to understand the marketing KPIs and the jargon which are used to determine the success of their exercises. Is it traffic? Is it leads? Is it the engagement or the likes or the shares? How and what of the digital marketing ROI must be clear for you if you are operating a startup.
5. Do they provide endto-end service?
Digital marketing starts from the very existence of your website and social media channels to converting the traffic to leads. Can your preferred digital marketing services provide comprehensive digital marketing service? If yes, then will have relief from roaming around developer to marketing team and vise versa. Getting everything under one roof will help you to concentrate on your startup and leave the marketing efforts to the trustworthy digital marketing agency. Startups have the advantage of being helpful, valuable, disruptive, never-seenand-heard before. All these qualities help startups to be the favorite of the audience. With an optimized digital marketing strategies, it’s possible to garner traffic and leads.
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