What sites other than social media can I use to promote a blog?
Blogs still help business to promote service, products, connect with the audience, build relationship and turn them into customers. Though there has been surge of video content in recent time and no doubt it’s and effective
medium to promote business and grow audience. But blogs still have lot to offer once effective strategies are applied.
Promotion of the blog is one such effective strategy. Since the inception and world wide acceptance social media sites Facebook, Twitter, LinkedIn, Medium have been a great place to promote blogs and spread out the brand voice and message. But Social Media is not the only option to connect with the audience. Question is, where can you promote your blog? Today we will explore the other available options. 1) Online Newspapers/Publications: A goldmine to propel any business promotion, online newspapers and publications can help you to reach out to thousands of people. To be very honest, it’s challenging to publish any article there. Newspapers with large audience base often ask for original, quality pieces or offer paid promotion. If your business has some compelling, unique service or product, you have the potential to be a good story for the newspapers. Publishing blog on online newspapers/publications also help in earning extra SEO points. Most of the online newspapers have good online traffic and Google often gives them good ranking as per the relevant searches. If worked properly, online newspapers can help you to maximize your digital marketing efforts.
2) Public Relation Portals: Not widely popular but another gem if you can utilize properly. If the online newspapers have strong mass appeal, the Public Relation sites possess targeted audience. They look forward to share upcoming, exciting business news, be it the launch of any productservice or amazing success stories. If your business can help them with such content, you have a good chance to publish your blog/content there. As they have a very targeted audience, mostly in business world, B2B people have good chance to grab eyeballs. 3) Social Aggregator Websites:
Websites like Alltop, Hacker News, Reddit, Digg are known as the aggregator websites. They are not typical social media networks but highly effective to promote content. Consider these websites as the open-forum discussion places where one individuals are engaged in open discussion. Your blog links can trigger the discussion helping you to grab attention and trule leveraging the word of the mouth promotion. While Hacker News is specific for startup people, Reddit, Digg have wide audience and subcategories with set of interests. Consistent efforts, strategic engagement there can give lot of traction to your blogs.
4) Blogs and Business Directories: The obvious choices after the social media sites. They have decent audience which are also very focused. It’s important to choose the right directory to promote business. The biggest perks of these websites are they really help in SEO practices as the search engines often consider these websites for crawling. Blog directories are good social-media alternative option to promote blogs. 5) Guest Blogging on Other Websites: This is often untapped but can trigger huge success if done smartly. There are tons and thousands of popular websites where you can intelligently squeeze in your blogs/content to spread out your business message. The practice is widely known as Guest Blogging and done mostly for getting some link-backs to hone the SEO practices. Today, we want to take this to next step by genuinely sharing content on those websites where you can catch new audience. It can be a fresh blog/content or update, spin-off of an already published content.
We can help you: Promoting blogs on social media is so mainstream and there are hundreds of other ways to promote business and acquire audience. We have practiced them for our clients and ready to do for you.
Reach out to us if you are finding useful ways to promote your blogs going beyond social media. You can reach out to us here.