Pickle Nov 2024 AFM Edition by Pickle -- Indian M&E Biz

FROM THE EDITOR

We are delighted to deliver the current edition of Pickle to participants at the 45th American Film Market, unquestionably North America’s greatest venue for deal-making, screenings, seminars, and networking.

More than 4,000 business professionals from over 80 nations are expected to assemble in Las Vegas. The Palms Casino Resort in Las Vegas will host AFM24 for six days, from November 5 to November 10, 2024.

AFM’s Location Expo, which debuted in 2017, is an important addition to the market, bringing together film commissioners and production service suppliers in one location. There is a strong rivalry among film commissioners to promote locales to filmmakers with production screenplays.

AFM features more than thirty Indian enterprises from a variety of media and entertainment areas. Here you will find some of India’s fastest rising media service firms. Their worldwide business methods provide global clients with a comprehensive answer to all of their entertainment service needs. A large number of firms are involved in AFM to share and distribute material. We provide a one-of-a-kind collection of filming venues across India’s film-friendly states.

AFM represents the essence of independent cinema producers, directors, buyers, content providers, consultants, and counsellors worldwide. In addition to Film Commissions in the United States, Film Commissions from all around the world are displaying their locations and services here.

Pickle Volume XVII 8th Edition

India’s media and entertainment industry has over 200 million TV households, more than 950 satellite TV channels, approximately 900 million internet users, approximately 650 million smartphone users, and an impressive annual film production of 2000 films, creating exciting growth opportunities for both global and domestic companies. The Indian media environment is changing quickly. This market is one of the few in the world where both conventional and new media flourish.

The M&E business in India is unique because to its multilingualism, strong cultural narratives, and global storytelling culture. This creative ecosystem has created significant animations, films, television shows, and digital media. This ecosystem has grown as a result of government policies and activities. This issue’s interview with the Ministry of Information and Broadcasting Secretary highlights how “Create in India” programs boost India’s global M&E presence.

Initiatives like WAVES Summit and NCoE for AVGC-XR are set to help India become a global media and entertainment powerhouse by offering opportunities to collaborate coupled with competent professionals with world-class training.

Make plans to attend WAVES from February 5 to 9, 2025, in New Delhi. Please do not hesitate to send your views and recommendations via email. We are glad to answer any queries you may have and are only a few clicks away from scheduling meetings (www.pickle. co.in) to collaborate with Indian media and entertainment organisations. Please contact us if you want to connect with someone in the Indian M&E business.

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Pickle is an ad supported business guide tracking the filmed entertainment business in India.

A NEW CHAPTER IN INDEPENDENT FILMMAKING UNFOLDS IN LAS VEGAS

The American Film Market debuts in Las Vegas, attracting a sold-out exhibition and a lineup of influential industry voices

The American Film Market (AFM®) is set to make a groundbreaking move for its 45th edition by hosting its first event in Las Vegas, running from November 5 to 10, 2024, at the Palms Casino Resort.

This shift marks a departure from its longstanding presence in Los Angeles and Santa Monica, signaling an era of change that aligns with the evolving independent film industry. This year’s event promises to be a comprehensive showcase of production, sales, distribution, and innovation, with participation from over 80 countries and sold-out exhibition spaces.

A Sold-Out Exhibition with Leading Industry Names

AFM 2024 will begin with a fully booked exhibition space, featuring 286 sales, distribution, and production companies, as well as global trade organizations and film commissions from 34 countries. Notable exhibitors include major players such as A24, Lionsgate, NEON, AGC Studios, FilmNation, and XYZ Films, highlighting the caliber of the event.

The participation of international film commissions and government agencies— ranging from Barbados and Japan to Saudi Arabia—emphasizes the truly global nature of the AFM.

Umbrella stands representing countries such as China, France, Germany, and Italy will serve as hubs for producers to network and showcase their national offerings. The Palms Casino Resort’s Fantasy Tower floors and Nove will house these exhibitor offices and meeting spaces, offering a dynamic environment for business discussions and deal-making.

The AFM Sessions: A Convergence of Insight and Innovation

A major highlight of AFM 2024 is The AFM Sessions, sponsored by Wrapbook & Film Hawaii. These 30 panels and presentations will feature over 100 leaders and influencers, addressing key aspects of the industry—from content development and innovative funding to the intersection of technology and film.

Among the most anticipated events is The Innovators session on November 7, where Stuart Ford, Chairman and CEO of AGC Studios, and Sébastien Raybaud, Founder and CEO of Anton, will discuss independent film trends and business strategies. This session is expected to provide invaluable insights into the shifting landscape of film financing and production, underscoring the independent sector’s need for adaptability and innovation.

Industry Trends and AFM’s Role

AFM’s move to Las Vegas is reflective of the broader shifts in the independent film industry, spurred by the rise of streaming platforms and digital releases. This year’s event will shed light on several key trends that are reshaping the industry:

Global Stories and Diverse Voices: There is an increasing demand for films that tell stories crossing cultural and geographical boundaries, appealing to a global audience. This year’s lineup, which includes participants from 80 countries, will highlight projects and co-productions that reflect this trend.

Alternative Funding Models: As traditional financing methods evolve, independent filmmakers are turning to creative funding solutions, including blockchain and crowd-sourced contributions. AFM 2024’s panels will explore these non-traditional pathways, providing filmmakers with actionable insights to secure funding outside of major studios.

Genre Blending and Experimental Storytelling: There is a growing appetite for films that merge genres and experiment with narrative forms to engage audiences seeking unique experiences. Panels like “Confronting Fear – Transcending, Challenging, and Elevating the Horror Genre” will explore these emerging storytelling techniques, showcasing how indie creators can leverage genre-blending to captivate audiences.

Technological Integration: The use of virtual production and real-time rendering tools has become a game-changer for independent films. Discussions at AFM will highlight how these technologies help reduce production costs and time while maintaining high-quality outputs, allowing smaller studios to compete with larger productions.

Sustainability in Filmmaking: With environmental concerns becoming more prominent, sustainable filmmaking practices are gaining traction. AFM 2024 will address how filmmakers can adopt eco-friendly production methods while upholding their artistic vision, contributing to a greener industry.

The Significance of AFM’s Las Vegas Debut

The decision to move to Las Vegas, a city synonymous with entertainment,

underscores AFM’s commitment to adapting to industry shifts. The Palms Casino Resort’s cutting-edge facilities, including the Brenden Theatres for more than 200 screenings and expansive meeting spaces, offer the ideal backdrop for business, networking, and creative exchanges.

This move consolidates all Market activities in a single, state-of-the-art location, facilitating smoother interactions among attendees.

AFM’s transition reflects a broader push towards modernizing the industry and responding to new business models shaped by digital and streaming advancements. By centralizing resources and enhancing connectivity, AFM 2024 is positioned as a catalyst for new partnerships and innovations in filmmaking.

Looking Ahead: A Celebration of Independent Cinema

As AFM 2024 approaches, it is clear that the event will act both as a barometer and a driver for industry trends. By bringing together thought leaders, creatives, and financiers, the market will highlight the voices, stories, and technologies that shape the future of cinema. This year’s event is set to be a testament to the vibrancy and resilience of the independent film sector, spotlighting the collaborative spirit that underpins its continued growth.

INDIAN COMPANIES AT AMERICAN FILM MARKET 2024

Over 30 Indian companies are at the American Film Market, Las Vegas with a wide range of content for global consumption and to acquire content for territories in India. AFM offers a great opportunity to catch up with global partners in one place. Here are some of the top Indian companies to meet at the market

Company Name Name

Arun Chidambaram Studios

Arun Chidambaram

Balaji Varadacharyar Balaji Varadacharyar

Broadvision + Studio56 Sriram Chandrasekaran

Celebrity Films Pvt Ltd Sridhar Viswanathan

Clockwork Captions LLP Arnold Lewis

Dimension Pictures Liaquat Ali Gola

Dolphin Communications Paparao Biyyala

Everclear Films Mitul Patel

Folk Studios Navdeep Singh

Glocalize.AI Shrikant Kadam

Great India Film Television Manoj Bhagwan Pandya

Jannat Movies Sonu Bansal

Marudhar Entertainment Network Llp Aditya Chatar

MVP Entertainment (India) Sunil Udhani

NE Media Syndication Vaidyanathan Nagarajan

Panorama Studios Kumar Mangat Pathak

Phantomfx Bejoy Arputharaj

Pickle Media Pvt Ltd Natarajan Vidyasagar

Pixstone Images Pvt. Ltd. Pradeep Srinivas

PVR Inox Pictures Ltd/PVR Inox Ltd. Kamal Gianchandani

Shemaroo Contentino Media Llp Murtuza Kagalwala

Soundkraft Studios Kaizad Patel

Star Entertainment P Ltd Jiten Hemdev

Superfine Films Kamal Jain

Suraya Filem Production & Distribution (M) Sdn. Bhd Ratnakrishnan Shures

Toonz Media Group David Gulshan

Vu Talkies Aswathi Naduthodi

Production company Chennai

Production company Srirangam

Production, Investor sriram@broadvisiongroup.com Bengaluru

Distribution company celebrityfilmasia@gmail.com Chennai

Production company Bengaluru

Production, Distribution dimensionpicturespvtltd@gmail.com Mumbai

Producation company jahnubarua@gmail.com Mumbai

Production company neerajvasudeva@everclearfilms.com Mumbai

Production company www.folkstudiosfilms.com Mumbai

Production, Servicing shrikant@glocalize.ai Bengaluru

Production company greatindiafilmtelevision@gmail.com Mumbai

Production company Mumbai

Production company Jaipur

Distribution company

sunil.udhani@mvpworld.com Mumbai

Distribution company naaga@nemedia.in Chennai

Production company rajat@panoramaspotlight.com Mumbai

Production company pfxla@phantom-fx.com Chennai

Editor nat@pickle.co.in Chennai

Production company Chennai

Production, Distribution kamal.gianchandani@pvrpictures.com Mumbai

Distribution company murtuza@contentino.in Mumbai

Production, Servicing kaizadfp@gmail.com Mumbai

Distribution company jiten@starentertainment.co.in Mumbai

Distribution company superfinefilm@gmail.com New Delhi

Production, Distribution firozelias@iof.co.in Chennai

Sales Agent gulshan@toonzmediagroup.com Ireland

Production company aswathi@vutalkies.com Mumbai

NUMBERS OPPORTUNITY

STREAMING PLATFORMS

200mn

650mn TV HOMES SMART PHONE USERS

Fastest Growing Audio-Visual Market in the World

Ease of Doing Business

100% FDI in Film, TV, Animation, Gaming Sectors

Massive Digitization

Innovation Driven

Technology Expertise

$3.6 mn INDIA’S INCENTIVE BOOST FOR GLOBAL FILMMAKERS

WAVES 2025 INDIA’S BOLD STEP TOWARDS M&E GLOBAL LEADERSHIP

Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, Government of India, shares insights on how the World Audio Visual & Entertainment Summit (WAVES) aims to elevate India’s status in the global Media and Entertainment industry, and the strategic initiatives to transform the sector. Pickle chats with Sanjay Jaju

India, with its vibrant cultural heritage and exceptional creative talent, is ready to emerge as a significant force in the Media and Entertainment (M&E) sector. Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, is at the forefront of this vision, emphasising India’s holistic strategy for advancing its creative economy.

India is forging a new direction through innovative initiatives such as the Create in India Challenges and focused support for Animation,

Visual effects, Gaming, and Comics (AVGC), enhancing economic growth while fostering cultural diplomacy and global storytelling. With over 100 million creators, substantial incentives, streamlined processes, and cutting-edge infrastructure initiatives like the Indian Institute of Creative Technology (IICT) with special focus on AVGC-XR, Sanjay Jaju highlights how India is preparing for a vibrant, globally connected creative economy that extends beyond its frontiers.

THOUGHT LEADER

Sanjay Jaju Secretary of the Ministry of Information and Broadcasting, Government of India

WAVES is an eagerly awaited event scheduled for February 2025. What can attendees anticipate from this event, and how does it hold significance for India’s Media and Entertainment (M&E) sector?

The World Audio Visual & Entertainment Summit (WAVES), which is scheduled to take place from February 5 to February 9, 2025, is an important opportunity to establish India as a global powerhouse in the field of media and entertainment. WAVES will be the firstever comprehensive industry Summit covering the entire spectrum of the industry ranging from films and broadcasting, social and digital media, rapidly expanding animation, visual effects, gaming, and comics (AVGC) sector, and the futuristic segments in the field of immersive entertainment. Through the purpose of fostering dialogue, collaboration, and innovation, WAVES is designed to bring together industry leaders, technology stakeholders, and professionals working in the media from around the world in order to investigate opportunities, address challenges, and establish meaningful partnerships.

That sounds remarkable. In what ways does this summit support the larger goal of advancing India’s creator economy?

Hon’ble Prime Minister Narendra Modi’s vision for India’s creative economy is one that resonates with innovation, cultural pride, and a spirit of global collaboration. His ‘Make in India for the World’ initiative is more than just a call to bolster manufacturing—it’s a blueprint for making India a global hub for media and entertainment. His focus is on tapping into our vast reservoir of storytelling traditions, leveraging our rich heritage, and combining it with advanced digital capabilities. This vision supports policies that draw in global investment and facilitate meaningful partnerships.

Because of India’s vast pool of creative talent and robust digital infrastructure, the country’s creator economy has been on a remarkable growth trajectory. This growth has been supported by those two factors. WAVES will bring attention to India’s dedication to fostering this talent and providing support to content creators through programs such as the already underway “Create in India Challenge”, and the Indian Institute of Creative Technology being set up in Mumbai. Through the use of India’s diverse cultural narratives and rich heritage, this initiative encourages storytellers from all over the world to utilise India’s rich heritage and create stories that resonate with people all over the world. Through the provision of incentives, the streamlining of processes, and the establishment of cutting-edge production facilities, our objective is to establish an atmosphere that is conducive to the growth of creative ideas.

Sanjay Jaju

INDIA HAS THE MOST OPEN AND VIBRANT REGULATORY ENVIRONMENT FOR THE M&E SECTOR, A SIGNIFICANT FACTOR IN DRAWING INTERNATIONAL FILMMAKERS AND CREATORS. OUR FOCUS ON EASE OF DOING BUSINESS HAS STREAMLINED PROCESSES, MAKING INDIA AN ATTRACTIVE DESTINATION FOR GLOBAL CONTENT PRODUCTION

In terms of creativity and what India brings to the global stage, what factors contribute to India being an appealing destination for international filmmakers and content creators?

India is at a fascinating crossroads, where its history and modernity coexist in perfect harmony, which makes it an exceptionally fertile ground for creative expression. In terms of cultural, geographical, and linguistic diversity, we provide an unparalleled level of diversity. We have a wide variety of landscapes, ranging from peaceful mountains to bustling cities, and each one offer a distinctive setting for the telling of stories.

Additionally, India’s highly skilled workforce, cutting-edge production facilities, and robust infrastructure all contribute to the country’s ability to produce high-quality goods. By offering incentives such as up to forty percent reimbursement on qualifying production expenses and additional bonuses for employing local talent or featuring Indian content, we are able to make

India an economically viable and artistically rich location for creators from all over the world.

Later this month, India will host the International Film Festival of India (IFFI) with a renewed focus on young filmmakers, showcasing the depth of upcoming talent and fostering the next generation of storytellers. We’ve rolled out 25 challenges in Season 1 of the Create in India Challenge, further emphasizing our commitment to nurturing creativity. This initiative encourages talent from across the globe to engage with India’s rich culture and share their work on a global platform.

India undoubtedly presents a wealth of opportunities. Could you provide more details about the incentives that bolster the M&E sector?

Absolutely. Our incentive schemes are thorough and crafted to appeal to a wide range of productions, including films, TV series, web shows, and documentaries. We offer reimbursements that can cover as much as $3.6 million USD for each project. Furthermore, these incentives are enhanced by practical support including permitting, logistics assistance, and marketing support. This comprehensive framework seeks to streamline the process for international filmmakers and motivate them to select India as their production hub.

The Film Facilitation Office, currently a one-stop shop for all shooting permissions and incentives across the various Ministries/Departments of the Government of India, and the State/UT Governments, is being developed as the India Cine Hub, providing all resources, including talent, required by filmmakers.

India has the most open and vibrant regulatory environment for the M&E sector, a significant factor in drawing international filmmakers and creators. Our focus on Ease of Doing Business has streamlined processes, making India an attractive destination for global content production. We support this with co-production treaties—16 are currently in effect, with the 17th, with Colombia, awaiting ratification, and more in the pipeline.

INDIA ADVANTAGE FOR THE WORLD: KEY

POINTS

Ease of

Doing Business, simplifying processes for content creators

Comprehensive incentives with significant reimbursements for productions

Over 100 million creators, adding to an expansive digital ecosystem

Diverse cultural and geographical landscapes for varied storytelling

World-class infrastructure and technical expertise

National Centre of Excellence for AVGC-XR and upcoming AVGC Mission Co-production treaties with 16 nations, expanding soon

Vibrant regulatory environment fostering global partnerships

The Future Vision

In what ways is the government contributing to improve the M&E infrastructure in the country to align with international standards?

The development of top-tier M&E infrastructure is something that we are deeply committed to. In order to accomplish this, investments are made in contemporary studios, postproduction facilities, and technologically advanced establishments. The National Centre of Excellence for AVGC-XR, which is scheduled to open in the near future, is an essential component of this strategy. Its primary objective is to provide professionals with the technical expertise necessary to work with cutting-edge technologies such as augmented reality and virtual reality. The establishment of this centre, in conjunction with the forthcoming launch of a National Mission for AVGC-XR, exemplifies our determination to establish a thriving ecosystem that not only cultivates creativity and production excellence but also pushes the boundaries of what is possible.

Significant potential has been demonstrated by the AVGC industry. What kinds of initiatives are currently in place to make the most of its potential?

India’s goal of becoming a global hub for content creation is, without a doubt, dependent on the AVGC sector performing exceptionally well. We have recently announced the launch of the WAVES Anime & Manga Contest (WAM!), which is a component of our ‘Create in India Challenge.’ Among the 25 Challenges announced thus far, 12 pertain to the AVGC-XR sector.

With the help of this competition, local talent will be elevated, and Indian adaptations of popular art forms from around the world, such as manga and anime, will be promoted. By cultivating talent through these competitions and incorporating them into our creative economy, we ensure that our creators are able to reach

audiences not only in the United States but also in other countries internationally. Furthermore, there are collaborations and support systems in place to facilitate partnerships between Indian and global players, which will foster a healthy exchange of ideas and skills.

What do you believe provides India with a competitive advantage in the M&E landscape compared to other countries?

The most significant advantage that India possesses is the sheer magnitude of its creative industries as well as its diverse population. When combined with the support provided by the government in the form of policy measures, incentives, and the development of infrastructure, this makes India an attractive option for the production of creative content. We are not simply a nation that takes in content from around the world; rather, we are rapidly becoming a major player in the production of content that is of high quality, culturally rich, and appealing to audiences all over the world. As an additional point of interest, the WAVES Summit itself is a demonstration of our proactive approach to putting India at the forefront of the construction and engineering industry.

Ranging from breath-taking filming locations to the long established culture of storytelling, from the skills of the Indian youth to the rapidly evolving media consumption patterns of the Indian population, India sits in a sweet spot to become the content hub of the world.

What is your vision for the Indian M&E sector’s role in the global economy in the future?

The Indian M&E sector stands as a major player in the global economy, showcasing limitless potential. Through initiatives like WAVES, we are advancing not only content creation but also fostering cultural diplomacy. We strive to integrate Indian stories into the global narrative, utilising soft power and fostering mutual understanding. Inviting the world to collaborate, create, and innovate alongside us opens the door to not only economic advantages but also enhanced cultural connections and a more integrated creative ecosystem.

India’s future in the M&E industry is undoubtedly promising, and the WAVES Summit is set to be a significant event for global stakeholders.

I eagerly anticipate welcoming everyone to India and observing how our combined efforts will influence the future of the global M&E landscape. By fostering an environment that celebrates creative expression and world-class content production, we aim to amplify India’s contribution to the global creative economy while enhancing our cultural diplomacy and soft power.

WAVES WILL BE THE FIRST EVER COMPREHENSIVE SUMMIT COVERING THE ENTIRE SPECTRUM OF THE M&E INDUSTRY RANGING FROM FILMS AND BROADCASTING, SOCIAL AND DIGITAL MEDIA, RAPIDLY EXPANDING ANIMATION, VISUAL EFFECTS, GAMING, AND COMICS (AVGC) SECTOR, AND THE FUTURISTIC SEGMENTS IN THE FIELD OF IMMERSIVE ENTERTAINMENT

A N T I P I R A C Y

C H A L L E N G E

Competition for Fingerprinting and Watermarking Technologies in Media & Entertainment

The competition is open to individuals, research teams, startups, and established organizations with expertise or interest in digital content security.

Submission Categories

Fingerprinting Technologies: Solutions for identifying and tracking digital content using unique, invisible markers.

Watermarking Technologies: Techniques for embedding information within digital content to assert ownership and trace distribution.

INDIA ROLLS OUT ATTRACTIVE INCENTIVES FOR GLOBAL FILM PRODUCTION

With unbeatable incentives, cutting-edge AVGC expertise, and a landscape of vibrant stories waiting to be told, India is rolling out the red carpet for global filmmakers

As the filmmaking industry expands, India is quickly becoming the “it” place for global film and television production. With its brilliant mix of incentives, cutting-edge AVGC services, and a creative talent pool ready to create magic on film, it’s no surprise that international filmmakers are coming to India’s cinematic shores. Whether you want to record magnificent landscapes, immerse yourself in different cultural backdrops, or take advantage of India’s post-production studios, there’s something for everyone.

And the best part? India is spreading out the red carpet with offers of significant incentives. So, if you’re looking for the next blockbuster location or postproduction partner, India has you covered. Simply say “Action,” and watch the magic happen.

Simplified Filming Process

The FFO (Film Facilitation Office) provides a single-window clearance system, enabling filmmakers to navigate the complex permissions landscape more efficiently. This centralized system cuts down on bureaucratic

red tape, offering timely approvals for location permits and other necessary documentation, significantly easing the process for filmmakers looking to shoot in India.

Substantial Financial Incentives

India offers some of the most competitive financial incentives in the global market. International filmmakers can claim up to 30% of Qualifying Production Expenditure (QPE) incurred in India, with a cap of INR 300 million (approximately USD 3.6 million) per project.

Bonus incentives include:

 An additional 5% bonus for projects employing at least 15% Indian labor.

 Another 5% bonus for productions featuring Significant Indian Content (SIC), making the maximum possible cashback up to 40% of QPE.

Eligibility and Formats

Eligible production formats include:

 Feature films with a minimum duration of 72 minutes.

MOVIES

 Commercial TV shows or series.

 Web shows, animation series, documentaries, and more.

Expanding Co-Production Opportunities

India has also broadened its co-production scope by entering into co-production agreements with 17 countries, including Canada, France, Germany, the UK, Australia, and others. These agreements foster financial collaboration, reduce risk, and open access to each partner country’s incentives and subsidies. Through these agreements, filmmakers can benefit from a seamless cross-border production experience.

Official co-productions enjoy the same incentives as standalone productions, including up to 30% reimbursement on Qualifying Co-production Expenditure

(QCE). Additionally, filmmakers can apply for interim disbursals during the production phase, easing financial flow and enabling smoother project execution.

Incentives for Animation and Post-Production

India’s post-production landscape offers world-class facilities for animation, visual effects, and gaming (AVGC) services. International filmmakers can also take advantage of the 30% reimbursement on qualifying postproduction expenditure, with an extra 5% for projects integrating Significant Indian Content.

The country’s rapidly expanding AVGC sector is gaining recognition globally, particularly in North America, where collaborations between Indian and foreign studios are on the rise. India’s

highly skilled workforce, coupled with state-of-the-art technology, makes it an attractive destination for postproduction and visual effects.

State-Level Incentives

In addition to central government incentives in India, various states offer attractive filming incentives to promote the film industry. For instance, Assam, Chhattisgarh, and Jammu and Kashmir provide a 25% rebate on Qualifying Production Expenditure (QPE), with financial caps of Rs 10 million, Rs 20 million, and Rs 20 million respectively. Delhi offers a tiered incentive ranging from 5% to 25% of QPE, with a maximum of Rs 30 million.

Other states like Maharashtra, Karnataka, Telangana, and Kerala have introduced their own packages to attract international productions. These incentives range from cash rebates and tax exemptions to subsidized equipment rentals, further enhancing the financial viability of projects undertaken in India.

A Promising Future

India’s growing reputation as a filmmaking hub is further solidified by its commitment to innovation,

MOVIES FILMED IN INDIA

talent, and collaborative opportunities. Whether for live shoots or postproduction, India offers filmmakers from around the world unparalleled incentives, technical expertise, and a business-friendly environment.

As AFM 2024 delegates explore production destinations, India stands ready to welcome filmmakers with open arms, offering a blend of rich cultural heritage, state-of-the-art facilities, and robust financial incentives.

Film Facilitation Office (FFO): A One-Stop Destination

The FFO’s revamped website provides a comprehensive guide for international filmmakers. From location scouting to obtaining permits and applying for incentives, the portal simplifies the planning process and ensures that filmmakers can access all necessary resources in one place. India is poised to become a global leader in film production and post-production services, offering an ideal combination of financial incentives, streamlined processes, and technical expertise. With a commitment to fostering international collaborations and a growing pool of skilled professionals, India is setting the stage for a vibrant future in global filmmaking.

IIT MADRAS TO HOST INDIA’S FIRST ACADEMIA-INDUSTRY

XR SUMMIT

The XR Summit at XTIC, IIT Madras, aims to bridge academia and industry, featuring global XR pioneers like Oculus co-founder Steve LaValle, MIT Haptics Lab founder Prof. Mandayam Srinivasan and Prof. M. Manivannan, Faculty Head, XTIC, IIT Madras

eXperiential Technology Innovation Centre (XTIC), an IIT Madras Institute of Eminence Centre in Virtual Reality and related fields, is hosting India’s first Academia-Industry supported ‘eXtended Reality’ (XR) Summit.

‘eXtended Reality’ (XR) refers to Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). IIT Madras is uniquely positioned to lead this effort, thanks to its cutting-edge Haptics Lab and the IoE Center for VR and Haptics.

The XR Summit, scheduled to be held on 16th and 17th November 2024 at IIT Madras campus, will bring together key stakeholders in experiential technology at a pivotal moment in the era of rapid technological advancements and digital transformation. As ‘Digital India’ continues to rise, it is vitally crucial to evaluate the current landscape of experiential technologies and address the existing skill gaps to ensure sustainable growth and innovation.

Global XR leaders will be addressing in the event. Prof. Steve LaValle, the co-founder of popular Oculus, Prof.Mandayam Srinivasan the founder of MIT Hapticslab, Prof. Mel Slater, XR Psychology, and others are few of the keynote speakers.

The Last Date to register for this Summit is 9th November 2024. Industries, Start-ups and Researchers working in the extended Reality Sector can register through the following link - https://xtic.org/xr-summit or https://xrsummit.xtic.org

The XTIC is India’s First Research & Product Innovation centre for Virtual Reality, Augmented Reality, Mixed Reality and Haptics. It is working towards creating an innovation corridor to support innovation in AR, VR and MR for IIT Madras projects and selected students in their pursuit to explore and guide to the journey of entrepreneurship.

Highlighting the significance of this Summit, Prof. M. Manivannan, Faculty Head, XTIC, IIT Madras, said, “This event

marks India’s first Academia-Industrysupported XR Summit. While there have been numerous AR/VR events in India, previous XR gatherings were exclusively industry-led. The XR Summit is unique in bringing together academia and industry, a crucial collaboration for driving innovation. Without this partnership, there is a risk that young talent in India could be reduced to mere ‘digital labourers’ in the XR field.”

Prof. M. Manivannan, also the Head of Haptics Lab and a faculty in the Department of Applied Mechanics and Biomedical Engineering, IIT Madras, added, “Global XR leaders like Steve LaValle will be attending in person, with others such as Mel Slater and Mandayam Srinivasan from MIT Touch Lab joining online. The event also offers opportunities to network with industrialists, startups, and government agencies, alongside the chance to meet global XR experts.”

Prof. M. Manivannan was a visiting Scientist at the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts General Hospital (MGH) of Harvard Medical School (HMS) in Boston, National Institute of Standards and Technology (NIST), Maryland

This summit will also feature collaboration with ‘AWE’ (Augmented World Expo), a premier global VR/AR event since 2010 that has been inspiring a community of professionals, innovators, and creators in XR. This year, XTIC, IIT Madras, will host an exclusive ‘AWE Evening’ during the summit, laying the groundwork for a fullfledged AWE event in India by 2026.

As the inaugural event for the CAVE consortium founded in 2022, XTIC, IIT

Madras, will also be announcing several awards to honour and promote the contributions of startups in XR, creating further networking opportunities within the industry.

Extended Reality (XR) key 2024 trends:

 Enhanced Hardware: XR devices are now more powerful and compact, with improved headsets offering higher refresh rates and better resolution, making VR/AR more accessible without external computing.

 AI Integration: AI enhances XR through smarter, adaptive experiences, real-time object recognition, improved NPC behavior in VR, and AI-driven tools speeding up content creation.

 Enterprise Adoption: Industries like healthcare and education use XR for training, remote assistance, and data overlay, boosting productivity.

 Metaverse Growth: XR drives the metaverse as a social and work tool, merging digital and physical spaces for collaborative, immersive remote work.

 Inclusivity: Features like voice control and customizable interfaces are expanding XR access to users with disabilities.

These trends point to a future where digital and physical realities merge seamlessly.

EVERY ANIMATION SHOW WE MAKE IS FOR GLOBAL AUDIENCES

Excerpts from the interview

Tejonidhi Bhandare CEO, Reliance Animation

Reliance Animation has established itself as a leading creator of intellectual property in India. How has 2024 treated you so far, and what are your plans for the next year?

Our journey has evolved from services to domestic IPs. We were the first to bring Bollywood into animation with our beloved show Little Singham, a spin-off of the live-action cop-universe franchise by renowned filmmaker Mr. Rohit Shetty. The year 2024 has been challenging, with many changes in content consumption patterns and other factors, including shifts in advertising. Adapting to consumer demand is our plan for the next year.

Crafting stories that resonate universally, Reliance Animation continues to shape India’s position on the global animation stage, says Tejonidhi Bhandare, CEO, Reliance Animation who shares insights with Pickle on meeting evolving viewer expectations, expanding IPs, and leveraging AI for creative storytelling

The Indian Prime Minister has served as a prominent advocate for Indian animation, recently highlighting leading Indian animation characters and the global reach of Indian stories. What are your thoughts?

The acknowledgement from the Prime Minister of India is a significant milestone for the AVGC sector, highlighting the contributions made in this field, including domestic IPs like Chhota Bheem, Motu Patlu, and our beloved Krishna. It is genuinely remarkable when your efforts receive acknowledgement. This acknowledgement inspires us to produce an increasing number of domestic shows, as India possesses a rich tapestry of stories to tell.

Could you provide details about your animation catalogue? What are your thoughts on Reliance Animation IPs appealing to children in North America?

Every one of our animated shows is crafted to appeal to a worldwide audience. For example, The tales of Little Krishna, penned by international author Jeffrey Scott, elegantly highlight India’s vibrant heritage and culture through the delightful adventures of Little Krishna. These are timeless stories of the struggle between good and evil.

Which characters in your catalogue hold the most significance? Little Singham, Little Krishna...

Each character holds importance: Little Krishna is notable for its storytelling and visual quality, Little Singham is recognised as the first Bollywood spinoff show, Shaktimaan is celebrated as India’s first superhero, Smashing Simmba serves as a spin-off of the cherished film character from Ranveer Singh’s movie Simmba, and Golmaal Jr. expands upon the Golmaal film franchise, which already comprises four films.

India has announced incentives of up to $3.6 million for co-production, animation films, and service work. What are your thoughts?

We have not yet fully realised the advantages of this, and it would be beneficial to hold regular briefing sessions on how to make these claims. Many studios lack awareness of the process and are finding it challenging to comprehend the steps needed to claim it.

Is artificial intelligence being utilised by Reliance Animation throughout the production process?

We use AI in production and have created AVOD videos with AI. We also

believe that ‘Artificial Intelligence cannot supplant Creative Intelligence.’ It is a robust support system that boosts production efficiency, lowers costs and time, personalises, and improves decision-making.

Is there any upcoming film project for Reliance Animation?

Currently, there are no films in development. Our main focus is on producing telefilms for Little Singham and various other shows.

You have transitioned from a leadership role in finance to one in creative business and intellectual property creation. What has your professional journey been like?

The switch from Finance to Commercial Creative has been thrilling and exciting, which I love. Films and serials probably piqued my interest. My analytical skills helped me adapt to the difficult role. A professional journey involves lifelong learning, resilience, adaptability, a growth mindset, problem-solving, collaboration, and building trust and relationships. I’ve followed this mantra and will.

What are three goals you hope to accomplish by the year 2025?

Our goals are numerous, but the foremost priorities are as follows:

 Investigate additional global partnerships for services and joint productions

 Develop additional domestic IPs that serve the needs of the Indian diaspora across the globe

 Create a minimum of two new shows aimed at international audiences, either in the role of producers or as exclusive production partners, akin to past projects.

We believe that ‘Artificial Intelligence cannot supplant Creative Intelligence.’ It is a robust support system that boosts production efficiency

INDIA @ AFM 2024

FOR IFFI 2024, GOA EXTENDS A WARM WELCOME

The 55th edition of the International Film Festival of India (IFFI) will be held in Goa, which will once again serve as a captivating backdrop. This will ensure that the festival remains a significant event on the calendar of the international film industry

As the golden sun sets over the picturesque shores of Goa, a cinematic extravaganza is set to unfold, inviting film enthusiasts, industry professionals, and cultural aficionados from across the globe to partake in the 55th International Film Festival of India (IFFI). Scheduled from November 20th to 28th, 2024, this prestigious festival promises to be a grand celebration of global storytelling, cinematic innovation, and cultural exchange.

A Legacy of Excellence

Since its inception in 1952, IFFI has established itself as a cornerstone of film festivals in South Asia, accredited by the International Federation of Film Producers’ Associations (FIAPF). Over the decades, IFFI has been at the forefront of showcasing exceptional films from around the world, providing a platform for filmmakers and cineastes to connect and share their craft. The festival’s move to Goa in 2004 has cemented its status as a premier destination for cinema lovers, with its stunning coastal setting providing a backdrop that enhances the festival’s vibrant atmosphere.

Globally-acclaimed filmmaker Shekhar Kapur has been selected to serve as the festival director for the International Film Festival of India 2024, which is an exciting development. Kapur, who is well-known for his groundbreaking work in Indian cinema as well as international cinema, brings a wealth of experience as well as a new perspective to the festival. His appointment is a significant step towards elevating the international standing of the International Film Festival of India

(IFFI), which promises to deliver dynamic and innovative programming that honours the diverse film cultures of the world.

Highlights of the 55th Edition

This year’s IFFI promises to be a spectacular affair, with a rich tapestry of events and activities designed to captivate and inspire:

Gala Opening and Closing Ceremonies: The festival will kick off with a grand opening ceremony, featuring red carpet events and celebrations that set the tone for a week of cinematic excellence. The closing ceremony will be a fitting finale, celebrating the best in film with the prestigious awards.

Best Debut Director of Indian Feature Film Category: With an aim to promote new and young talent in the country, the 55th edition of the International Film Festival of India (IFFI) brings to you a new award category: ‘Best Debut Director of Indian Feature Film’ which will showcase five remarkable debut films that highlight new perspectives, diverse narratives, and innovative cinematic styles from across India.

Indian Panorama Picks: The Indian Panorama is one of the biggest draws of IFFI. No other festival in India provides as rich an assemblage of the best films made in the country. For anybody interested in the cinema of the world’s most prolific film-producing nation, IFFI is, therefore, the go-to event.

On the programming side, IFFI not only unveils the best films from around the multilingual country with the aim of

providing a glimpse of the sheer range and dynamism of Indian cinema, it also puts together a remarkable slate of brand new world cinema titles.

IFFI has announced selection of 25 Feature Films and 20 Non-Feature Films to be showcased in Indian Panorama Section. The package of 25 Feature Films including 5 films from mainstream cinema have been chosen from a broad spectrum of 384 contemporary Indian feature films. The Jury’s choice for the opening Film of Indian Panorama 2024 is “Swatantrya Veer Savarkar (Hindi)”, directed by Randeep Hooda.

Further, a package of 20 non-feature films will be screened in the Indian Panorama selected from a spectrum of 262 films. The package of Non-Feature Films exemplifies the capacity of emerging and established filmmakers to document, investigate, entertain and also reflect contemporary Indian values. The Jury’s

GOA: IFFI’S PERFECT LOCATION

Goa, a vibrant coastal state, continues to prove its suitability for the 55th International Film Festival of India (IFFI). Goa, known for its rich culture and beautiful scenery, enhances the festival experience by combining cinema with one of India’s most alluring destinations.

IFFI is set against Goa’s golden beaches, lush greenery, and historic architecture. In the state’s scenic beauty, the festival’s venues include the iconic Inox Auditorium and Panaji’s Kala Academy. The peaceful Mandovi River and charming colonialera buildings inspire filmmakers and fans. Goa’s natural beauty enhances the festival’s outdoor screenings and cultural events.

Goa’s culture is as diverse as IFFI films. Portuguese colonisation and Indian traditions have shaped the state’s rich culture, which matches the festival’s diverse film selection. Goa’s vibrant festivals, music, and cuisine reflect this fusion, giving visitors a full cultural experience. The annual IFFI celebrates cinema and Goa’s unique cultural heritage in a festive atmosphere.

choice for the opening film in the nonfeature category is ‘Ghar Jaisa Kuch (Ladakhi)’, directed by Harsh Sangani

Country of Focus:

Australia has been nominated as the “Country of Focus” at the 55th edition of the IFFI. This special recognition aims to celebrate the dynamic contributions of Australian cinema to the global film industry, highlighting its rich storytelling traditions, vibrant film culture and innovative cinematic techniques. India & Australia are already parties to an Audio Visual Co-production Treaty.

The “Country of Focus” segment is a key feature of IFFI, offering a dedicated showcase of a nation’s best contemporary films. Australia’s diverse cultural background and globally acclaimed filmmakers have had a lasting impact on cinema, making it a fitting selection for this year. This inclusion reflects the strengthening collaboration between the Indian and Australian film industries.

Showcase of Australian Films

IFFI will present a carefully curated selection of seven Australian films, offering a diverse blend of genres, from critically acclaimed dramas to powerful documentaries, visually stunning thrillers, and light-hearted comedies. These films will showcase the unique cultural identity of Australia, reflecting the vibrant spectrum of stories from its indigenous and contemporary communities.

IFFI Festival Director Shekhar Kapur and Goa Chief Minister Pramod Sawant

Participation in Film Bazaar

Film Bazaar, the largest South Asian film market held alongside the International Film Festival of India (IFFI), will see a sizeable Australian participation with a strong delegation from Screen Australia, State Screen Commissions and also Ausfilm, the agency promoting Australia as a filming destination. They will showcase their offerings including Australian locations and incentives at the special Film Office exhibition area. The Film Bazaar will also see a Producers’ delegation with upto six producers receiving funding from the Australian Government to attend Film Bazaar and explore co-production opportunities. There will also be a special Australian Co-production Day at the Film Bazaar where filmmaker delegates from both the countries will be given an opportunity to network. Film Bazaar has also selected the Australian project Home Before Night as one of its official entries in the Co-Production Market.

Master Class by Cinematographer John Seale

A major attraction will be a Cinematography Master Class led by Academy Awardwinning cinematographer John Seale, known for his work on iconic films such as Mad Max: Fury Road and The English Patient. This session will delve into his artistic journey and offer invaluable technical insights to budding filmmakers and enthusiasts.

Special Tributes: The festival will shine a spotlight on select countries, offering a deep dive into their cinematic contributions. Special tributes and retrospectives will honour iconic filmmakers and actors, reflecting on their lasting impact on the industry.

International and Indian Films: With a curated selection of international and Indian films, IFFI’s program will include diverse genres and styles, from thoughtprovoking documentaries to ground breaking narratives.

Workshops and Masterclasses: Attendees will have the opportunity to engage in workshops and masterclasses led by industry experts. These interactive sessions will cover various aspects of filmmaking, offering invaluable insights and practical knowledge.

Creative Minds of Tomorrow (CMOT)

The CMOT initiative, launched to celebrate Azadi Ka Amrit Mahotsav, continues to thrive. This year, CMOT will spotlight 100 young talents across 13 film crafts, offering them a platform to showcase their creativity and gain recognition. The program aims to identify and nurture emerging cinematic voices, contributing to India’s growing stature as a global content hub.

FILM BAZAAR TURNS 18

Film Bazaar is a converging point for South Asian and international filmmakers and film producers, sales agents, and festival programmers for potential creative and financial collaboration. Over the course of 5 days, the festival focuses on discovering, supporting, and showcasing South Asian content and talent in filmmaking, production, and distribution. The Bazaar also encourages the sales of world cinema in the South Asian region. This year, the 18th edition of NFDC Film Bazaar will take place from November 20-November 24, 2024.

The

18th edition of

Film Bazaar, held during IFFI 2024,

promises an expansive and enriching experience with a large number of international film projects set for potential collaborations. This year, the 18th edition of NFDC Film Bazaar will take place from November 20November 24, 2024

The Co-Production Market (Films & Web Series) Film Bazaar’s Co-Production Market is a hub for producers, investors, and filmmakers looking to collaborate on new projects. This year, outstanding film projects and web series will be showcased, offering diverse opportunities for partnerships and co-financing deals.

Work In Progress (WIP) Lab

The Work In Progress Lab provides a unique chance for filmmakers to present unfinished films to experts and festival programmers. This initiative is crucial for refining content and gaining constructive feedback to help projects reach completion.

Viewing Room Experience

An extensive selection of films will be available in the Viewing Room. This section allows buyers, distributors, and festival curators to preview completed films, enhancing the chances for sales and distribution deals.

MUST ATTEND SOUTH ASIA’S LARGEST FILM MARKET

Screenwriters’ Lab The Screenwriters’ Lab is a sought-after platform that nurtures fresh talent in both film and web series writing. It offers an unparalleled learning experience under the mentorship of industry veterans.

Global Representation in Pavilions and Stalls This year’s Bazaar features pavilions from countries, including Australia, Hong Kong, Japan, VEGA Film LLC (Moscow), and Kyrgyzstan among others. These pavilions represent a platform for cultural exchange and potential international partnerships and collaborations.

Producers’ Workshop The Producers’ Workshop is an extensive five-day, closed-door program designed to cover all aspects to mobilize a film project for producers, entrepreneurs and filmmakers. The program is ideal for delegates/ participants who have a potential project. Over the course of the workshop, key industry professionals and domain experts from across the globe will share their knowledge and insights on different facets of producing films such as development, pitching, funding, budgeting, film markets, rights management & distribution.

TECH & VFX PAVILION VFX and Tech Pavilion will showcase some of the most dynamic, immersive, and cutting-edge advances in filmmaking technology in the fields of animation, visual effects, virtual reality, and CGI, as part of our unwavering commitment to nurture and uplift talent and support the future of cinema. Join experts from the creative and AI spaces as they unveil the possibilities and advancements in moviemaking by devising virtual worlds, forming intelligent characters, and sharing personalized experiences to showcase the magic “beyond the camera.”

Networking Opportunities

With hundreds of participants, Film Bazaar serves as a prime venue for networking. Industry professionals from various sectors, including production, distribution, and sales, converge to discuss potential collaborations, making it a significant event for forming new industry connections.

Spotlight

on Regional Content

The emphasis on regional film industries through the Knowledge Series and state showcases highlights the growing focus on local storytelling. This shift acknowledges the importance of diverse voices and settings in modern filmmaking, enriching the narrative scope of Indian cinema.

PARIS 2024 OLYMPICS HOW INTEL HELPED BRING 8K STREAMING TO THE

Intel’s cutting-edge technology not only improved the watching experience, but it also paved the way for the future of high-definition streaming

Intel’s revolutionary 8K streaming capabilities have transformed the way we watch live sports, propelling the Olympic Games to new heights. As the Official Worldwide AI Platform Partner for the Paris 2024 Olympic and Paralympic Games, Intel provided a viewing experience unlike any other, powered by cutting-edge technology and software that not only engaged viewers but also redefined broadcast standards. Ravi Velhal, Intel’s worldwide content technology strategist and 8K lead, was instrumental in bringing this ambitious initiative to life.

A New Era of Broadcasting

It was an experience in itself to watch Olympic sports not just in high definition, but in magnificent 8K resolution, where every detail, from the athlete’s perspiration shimmering beneath the stadium lighted to the crowd’s impassioned screams, was preserved with crystal clarity. Once a distant fantasy, Intel’s collaboration with Olympic Broadcasting Services (OBS) and other broadcasters made it a reality for viewers all around the world.

Intel presented the world’s first 8K over-the-top (OTT) broadcast during the Paris 2024 Games, demonstrating its cutting-edge technology. Encoding and streaming 8K content is no easy task; it entails compressing live raw feeds measuring an astonishing 48 gigabits per second into a manageable VVCenabled livestream of 40 to 60 megabits per second—a staggering 1,000:1 compression ratio—all in under 400 milliseconds. This astounding feat was performed with Intel’s 5th Generation Xeon CPUs, establishing a new standard for live sports broadcasting.

The Technical Marvel of 8K Streaming

Obtaining this degree of excellence necessitated a complex technological dance. Broadcast-grade cameras recorded live footage in 8K at 60 frames per second, combining high dynamic range (HDR) graphics with 32 audio channels to provide a genuinely immersive experience. These raw feeds were then processed by a specialised encoder known as “broadcast in a box,” which was powered by Intel’s cuttingedge processors.

Intel’s 8K Strategist with Thomas Bach, President IOC and Yiannis Exarchos, CEO OBS TV ( Olympic Broadcast Services)

Before the games, Ravi Velhal explained the complexities involved. “Our goal at the Olympic Games Paris 2024 is one step closer to making 8K mainstream. It’s about providing live 8K streaming in the greatest quality at the lowest possible bandwidth, allowing fans all over the world to enjoy the Olympics like never before,” he said.

A History of Innovation

Intel’s dedication to improving the Olympic experience isn’t new. For many years, the tech company has been at the forefront of broadcasting innovation. During the Tokyo 2020 Olympics, Intel collaborated with OBS to webcast 416 hours of Olympic content and handle an incredible 4.7 petabytes of data. The relationship reached new heights during the Beijing 2022 Winter Olympics, when Intel offered the world’s first completely produced 8K virtual reality feed.

With the Paris Games, Intel consolidated its status as a high-definition streaming innovator. The technology not only improved live viewing experiences but also provided the groundwork for future broadcasting standards.

The Future of Low Latency Streaming

One of the most difficult difficulties in live broadcasting is maintaining low

latency. Velhal emphasised that during the Olympics, the whole delay from camera to TV was only a few seconds—a hitherto impossible goal. Together with their industry and technological partners, Intel overcame the world’s largest distribution obstacle to 8K live broadcasting. “Paris 2024 demonstrates that the future of low-latency, highdefinition 8K livestreaming is now,” he said.

Throughout the Games, Velhal and his team captured, analysed, and broadcast petabytes of data, utilising Intel’s sophisticated AI platform technologies to analyse each scene frame by frame. These AI algorithms guarantee highquality processing of fast-moving data while minimising delay.

The Future Ahead

Intel’s pioneering efforts will permanently revolutionise the way fans watch sports. By utilising cutting-edge technology to produce magnificent 8K material, Intel not only increased fan engagement but also laid the way for the future of broadcasting. With Ravi Velhal at the lead, Intel made the Paris 2024 Olympics a watershed moment in the advancement of sports broadcasting, ensuring that viewers around the world experience the Games in ways they never believed possible.

Ravi Velhal

INFINITY FESTIVAL

HOLLYWOOD 2024 UNITES TECH AND ENTERTAINMENT TITANS

Featuring visionary leaders and groundbreaking tech showcases, the event marks a premier celebration of digital innovation and storytelling from November 6–9 in iconic Hollywood venues

The Infinity Festival Hollywood 2024, set for November 6–9 at The Aster and Avalon Theater, promises a comprehensive look at the evolving landscape of technology and entertainment. The event’s spotlight on industry innovation is exemplified by featured speakers and immersive programming.

Sony Pictures Imageworks leads the charge with Mandy Tankenson, Head of Production, who emphasized: “We are honored to co-chair and bring together storytellers and technologists who redefine creative boundaries.”

The event benefits from the expertise of PRG (Production Resource Group). “We see the best events merging high-quality production, innovation, and interactive moments to maintain audience engagement,” said Jeroen Hallaert, VP of Production Services.

Infinity Festival will also showcase several exciting highlights such as:

 Student Lab Programming: In collaboration with esteemed institutions including USC, UCLA, Emerson College, The Los Angeles Film School, Otis College, Gnomon, Chapman University, LMU, University of Texas, CSUN, and UCI, with more partners to be announced

 SoCal Women’s Leadership Summit and Leadership Awards: hosted by Women in Technology: Hollywood Foundation

 Start-Up Exhibition Pavilion: Highlighting innovative new companies

 Curated Gaming and Immersive Exhibitions: Showcasing the latest breakthroughs in technology and interactive entertainment with a focus on AI

The festival is supported by an impressive lineup of presenting sponsors, including Z by HP NVIDIA and Intel. Pro-

gram and promotional partners include prominent industry organizations such as Hollywood Chamber of Commerce, HPA, ETC at USC, VES, AILA and WiTH.

The initial lineup of speakers will span across three stages from:

 Entertainment, Technology and Los Angeles Thought Leaders: consisting of special guests from Shogun creators and Emmy Winners Justin Marks (‘Top Gun: Maverick’, 2019’s ‘The Jungle Book’) and Rachel Kondo, the Academy Award-Winning independent studio, AGBO; Academy Award-winning visual effects supervisor Robert Legato (‘Titanic,’ 2019’s ‘ The Lion King’), David Simon (Echelon Creative Environments, Brian Folb (Hollywood Offices and Paramount Contractors Developers) and top executives from Z By HP, NVIDIA, Intel, Sony Pictures Imageworks, AWS and ETC at USC

 Gaming and Immersive: featuring SEGA executive Justin Scarpone (Global Head of Transmedia) and Vicki Dobbs Beck (VP, Immersive Content Innovation, Lucasfilm & ILM Immersive)

 Artificial Intelligence: showcasing leaders in the A.I. industry discussing innovations in the space

“Infinity Festival has always been about bringing together the best minds from both Hollywood and Silicon Valley, and this year’s lineup of speakers truly embodies that mission,” said the Infinity Festival programming team of Lori H. Schwartz, Natalie Novak, Erik Weaver, Anna Sinatra and Scott Shaw.

“We are honored to welcome such an extraordinary group of innovators and thought leaders to the stage. Their insights and expertise will undoubtedly inspire and impart invaluable knowledge to our attendees, as we continue to explore the future of technology-driven content creation.”

The event will also showcase performances from Cirque du Soleil at the opening night party at The Aster and Grammy Award-winner, Nathalie Bonin (Women Warriors: The Voices of Change), performing at the Monolith Awards –whose production will be aided in presentation from NASA – further showcasing the events dedication to innovation as the singular technology and entertainment event by fostering the unique intersection of creativity and innovation.

“We are thrilled to bring PRG’s cuttingedge capabilities to Infinity Festival, helping the featured speakers bring their presentations to life,” said Jeroen Hallaert, Vice President at PRG.

“Our technology and expertise are perfectly aligned to support this exciting lineup, ensuring an unforgettable experience for both speakers and attendees as we explore the future of entertainment and technology.”

In bridging the gap between Silicon Valley and Hollywood, Infinity Festival continues to position Los Angeles at the forefront for speakers across both industries while utilizing iconic L.A. landmarks historically like Griffith Observatory, Capitol Records and this year The Aster, The Avalon and Amoeba Music as venues and backdrops by blending innovation with the city’s cultural individuality.

Trending at Infinity Festival

These trends at Infinity Festival underscore its commitment to explore how technological advancements are reshaping storytelling and content creation

Artificial Intelligence (AI) in Entertainment

AI’s role in content creation and production is a focal point, with discussions on how AI enhances visual effects and streamlines workflows..

Virtual Production Techniques

The festival will explore virtual production methods that blend physical and digital filmmaking, offering insights into creating immersive environments and real-time collaboration.

Gaming and Interactive Media Innovations

Advancements in gaming and interactive media, including spatial technologies and location-based experiences, will be highlighted.

Web3 and Decentralized Content

The festival will discuss the impact of Web3 technologies on media and entertainment, focusing on decentralized content creation and distribution models.

Cloud-Based Production Workflows

Transitioning production workflows to the cloud for enhanced efficiency and collaboration will be a key topic, reflecting the industry’s move towards cloudbased solutions.