STREAMING Content
CONTENT MavEriCk
Meet Yash A Patnaik, the visionary behind Inspire Films Ltd, whose transformative impact on Indian Television and Web content has been remarkable. Delivering over 40 captivating series, Yash has become synonymous with innovation and excellence in content production
APRIL 2024 www.pickle.co.in INDIA AT MIPTV 2024 CANNES CONTeNT Buys frOM INDIA
INDIA’ s ONLy Me DIA BIZ MAGAZIN e f O r TH e WO r LD
www.pickle co.in APRIL 2022 THE PATHFINDER n OCTOBER 2019 Architect of AMAZEMENT FOR A DECADE NOW, BIREN GHOSE HAS BEEN THE FACE OF TECHNICOLOR INDIA. HERE S HOW THE GLOBAL M&E SERVICES GIANT HAS TRANSFORMED INDIA INTO ONE OF ITS MOST PROLIFIC GLOBAL HUBS FOR THE ANIMATION, VFX, GAMING INDUSTRY Biren Ghose Country Head Technicolor India INDIA FOCUSED MIPCOM ISSUE www.pickle co.in DECEMBER 2019 DIGITAL INTERACTIVE EXHIBITION, MASTERCLASSES AND FILM BAZAAR, IT WAS A NINE-DAY CINEMATIC FEAST FOR FILM LOVERS AND INDUSTRY DELEGATES FROM ACROSS THE WORLD India’s only media biz magazine for the world markets www.pickle.co.in OCTOBER 2023 INDIA AT MIPCOM 2023 CONTENT BUYS FROM INDIA INDIA’S ONLY MEDIA BIZ MAGAZINE FOR THE WORLD
to TVAGA team for organising the 6th edition of Indiajoy and spearheading the Indian-audiovisual sector in partnership with the Government of Telangana
Congratulations to Annecy Festival and its team for being a torch-bearer of animation industry for over six decades www.pickle.co.in
www.pickle.co.in 5 India’s Only Media BIZ magazine for the world Filmed in Ukraine President Volodymyr Zelenskyy’s Palace, RRR song featuring lead actors Ram Charan and Junior NTR has garnered over 145 million views on YouTube As MM Keeravani’s song is nominated for Best Original Song at the Oscars 2023, SS Rajamouli’s RRR is redefining Indian cinema’s worldwide reach NAATU NAATU Countdown to Glory! INDIA’S ONLY MEDIA BIZ MAGAZINE FOR THE WORLD FEBRUARY 2023 www.pickle.co.in FILMS INDIA FOCUSED BERLINALE EFM 2023 ISSUE www.pickle.co.in AUG 3-9 AUG 2020 GAME CHANGER INdIA’s NEw EduCAtIoN PolICy Allows studENts to PuRsuE CREAtIvE ARts, PERfoRMING ARts ANd dEsIGN wHICH wIll HElP M&E As AN AltERNAtIvE subjECt fRoM 6tH GRAdE to PHd. As AN AdvoCAtE of MAINstREAMING of MEdIA EduCAtIoN, AsHIsH sK HAs sPENt AlMost two dECAdEs PRoPAGAtING tHE IdEA to tHE woRld wItH tHE zEAl of A CRusAdER. IN AN INsIGHtful INtERvIEw wItH PICKlE, tHE fouNdER of PuNNARyuG ARtvIsIoN ANd sCREENyuG CREAtIoNs, tElls How tHE NEP Is A GAME CHANGER NAtIoNAl EduCAtIoN PolICy www.pickle.co.in May 2021 Spreading poSitivity LeSSonS FroM Miptv 2021 aniMation MaSterS SUMMit 2021 4-8 May Expanding Toonz’s global footprint and transforming it for new age viewing and learning in its 21st year, p Jayakumar, CEO, Toonz Animation Group, tells pickle that how the Indian animation pioneer is spreading positivity through MyToonz OTT platform, online animation education arm Ri8Brain and partnership with studios globally P Jayakumar CEO, Toonz Animation Group
Filmed in Ukraine President Volodymyr Zelenskyy’s Palace, RRR song featuring lead actors Ram Charan and Junior NTR has garnered over 145 million views on YouTube As MM Keeravani’s song is nominated for Best Original Song at the Oscars 2023, SS Rajamouli’s RRR is redefining Indian cinema’s worldwide reach NAATU NAATU Countdown to Glory! INDIA’S ONLY MEDIA BIZ MAGAZINE FOR THE WORLD FEBRUARY 2023 www.pickle.co.in FILMS INDIA FOCUSED BERLINALE EFM 2023 ISSUE www.pickle.co.in AUG 3-9 AUG | 2020 GAME CHANGER INdIA’s NEw EduCAtIoN PolICy Allows studENts to PuRsuE CREAtIvE ARts, PERfoRMING ARts ANd dEsIGN wHICH wIll HElP M&E As AN AltERNAtIvE subjECt fRoM 6tH GRAdE to PHd. As AN AdvoCAtE of MAINstREAMING of MEdIA EduCAtIoN, AsHIsH sK HAs sPENt AlMost two dECAdEs PRoPAGAtING tHE IdEA to tHE woRld wItH tHE zEAl of A CRusAdER. IN AN INsIGHtful INtERvIEw wItH PICKlE, tHE fouNdER of PuNNARyuG ARtvIsIoN ANd sCREENyuG CREAtIoNs, tElls How tHE NEP Is A GAME CHANGER NAtIoNAl EduCAtIoN PolICy www.pickle.co.in 1 India’s Only Media BIZ magazine for the world www.pickle.co.in May | 2021 Spreading poSitivity LeSSonS FroM Miptv 2021 aniMation MaSterS SUMMit 2021 4-8 May Expanding Toonz’s global footprint and transforming it for new age viewing and learning in its 21st year, p Jayakumar, CEO, Toonz Animation Group, tells pickle that how the Indian animation pioneer is spreading positivity through MyToonz OTT platform, online animation education arm Ri8Brain and partnership with studios globally P Jayakumar CEO, Toonz Animation Group
to
of animation industry for over six decades www.pickle.co.in MAKE YOURSELF VISIBLE IN PICKLE INTERNATIONAL FILM FESTIVAL OF INDIA (IFFI) 2023, GOA EDITION Pickle reaches out to audio visual companies in over 50 countries; Targets global buyers and distributors; Film Festivals and markets; Animation production companies; Global companies looking at offshoring from India; Co-production seekers and location service providers. Pickle business guide tracks the entertainment business in India. Email : pickle@pickle.co.in Web: www.pickle.co.in PICKLE EDITION IN IFFI GOA AND FILm bA zAAr 2023 INDIA’S ONLY MEDIA BIZ MAGAZINE FOR THE WORLD PICKLE congratulates MIPTV on its remarkable journey. Best wishes for continuing success at MIP London! FEB l 2024 INDIA’S ONLY MEDIA BIZ MAGAZINE FOR THE WORLD www.pickle.co.in TRAILBLAZERS Discover the Top Dynamic Leaders and Policy Innovators Curated by Pickle and Powered by Bengaluru GAFX AVGC INDIA’S
Congratulations
Congratulations
Annecy Festival and its team for being a torch-bearer
INTERNATIONAL TELEVISION
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61ST SPRING
MARKET
from the editor
We’re thrilled to unveil the latest edition of Pickle for MIPTV 2024. As April marks our dedicated focus on MIPTV, we’re excited to share insights and updates from the 61st edition of the International Television Program Market. This year, MIPTV took a significant turn as RX France announced the conclusion of MIPTV in Cannes, paving the way for a new market: MIP London. Scheduled from February 24 to 27, 2025, MIP London is poised to complement the existing annual meeting and continue to serve as a pivotal platform for entertainment executives and studios worldwide.
In this edition, we have featured a cover story on Yash Patnaik, the Managing Director of Inspire Films. With a rich legacy spanning three decades, Yash’s visionary leadership has propelled Inspire Films to the forefront of Indian entertainment. From launching Beyond Dreams to steering Inspire Films towards a successful listing on India’s National Stock Exchange, Yash’s journey exemplifies perseverance, resilience, and a deep understanding of the Indian market.
Additionally, we’re excited to highlight the significant developments at MIFF 2024. Organized by NFDC under the Ministry of Information and Broadcasting, the 18th Mumbai International Film Festival (MIFF) serves as a beacon for Indian documentary and short cinema. With
a focus on recognizing excellence in filmmaking, MIFF provides a platform for homegrown talent to shine on the global stage. This year’s edition introduces the Documentary Film Bazaar, offering filmmakers opportunities for collaboration, funding, and international recognition.
Furthermore, we’re delighted to announce WE’s presentation of Content Buys from India at MIPTV. With a strategic focus on increasing film shooting, co-production, and post-production operations in India, WE aims to establish the country as a global filmmaking hub. The recent announcement of $3.6 million in incentives underscores India’s commitment to fostering a vibrant and competitive media and entertainment industry.
As we navigate the dynamic landscape of global film markets and festivals, we value your feedback and suggestions. We invite you to explore the diverse offerings in this edition of Pickle and reach out for inquiries regarding participation in upcoming events and collaborations.
Your continued support propels us forward as we strive to elevate the dialogue and drive innovation in the ever-evolving world of entertainment.
n vidyasagar pickle media nat@pickle.co.in, www.pickle.co.in
Pickle volume XiX 3rd Edition Published by Pickle Media Private Limited Email: natvid@gmail.com l Mumbai l Chennai No.2, Habib Complex Dr Durgabhai Deshmukh Road RA Puram CHENNAI 600 028 Senior Editor : Vivek Ratnakar Editorial Coordinators : Maitreyi Vidyasagar, Shruti Sundaranand Design: Jose J Reegan, James, D Sharma Photo Editor : K K Laskar Admin & Operations : B Rajalakshmi Email: natvid@gmail.com For advertising: natvid@gmail.com / pickle@pickle.co.in Pickle Business Guide 2024 Copyright 2024 by Pickle Media Pvt Ltd. All Rights Reserved. Pickle is an ad supported business guide tracking the filmed entertainment business in India. C
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Meet CII at EFM, Berlin, India Stand, 38, Gropius Bau; 15th-18th February 2024
Things T o Do @M i PTV 2024
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MIPTV 2024 promises to be a showcase of creativity and innovation in the global entertainment industry. From captivating pitches to exclusive screenings and networking opportunities, MIPTV offers a comprehensive platform for industry professionals to connect, collaborate, and discover the next big thing in content creation. Here are 10 things to look forward to at MIPTV 2024:
MIPFORMATS Pitch 2024 Finalists
Witness the top five original unscripted entertainment formats from around the globe, shortlisted for their potential universal appeal. Don’t miss the chance to see innovative concepts from Tuvalu Media, LGH Entertainment, David Tobiasz, Chulapo Pictures, and Phillip Sindermann.
2 3 4 1
Villa Incognito
Explore the unique concept presented by Tuvalu Media, offering a glimpse into an intriguing unscripted entertainment format from the Netherlands.
Industry Jury
Gain insights from esteemed industry experts such as Ilan Astrug, Siobhan Crawford, Julien Degroote, Ella Umansky, and Ralf Rückauer, who will judge the pitches live on stage. Their diverse perspectives promise a thorough evaluation of creativity and market potential.
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Delve into the Norwegian perspective with LGH Entertainment’s format, bringing fresh ideas and cultural richness to the global stage.
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India’s Only film BIZ magazine for the world
5
A.I Of The Beholder
Experience the Canadian creativity showcased by David Tobiasz, as they present their innovative take on unscripted entertainment.
7
Unknown Champions
Explore the German contribution by Phillip Sindermann, offering a unique perspective and potentially groundbreaking format.
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MIPTV Market Screenings & Content Showcases
Immerse yourself in the diverse range of content presentations, including K-Contents Showcase, K-DRAMA Showcase, Skydive Quiz Showcase, and more, offering a glimpse into the latest trends and innovations in global entertainment.
6
The Stupid House
Discover the British charm and wit in Chulapo Pictures’ format, promising an entertaining and original viewing experience.
8
Networking Opportunities
Take advantage of the various networking events, including small group conversations, thematic meet-ups, workshops, and mentoring sessions, to connect and collaborate with industry professionals.
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MIPDRAMA Screening
Be among the first to witness exclusive earlystage screenings of upcoming drama series, curated for leading acquisition executives and commissioners, providing valuable insights into the future of scripted entertainment.
Exhibitors at MiPTV 2024
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www.pickle.co.in India’s Only Media BIZ magazine for the world 12 SMART PHONES 1 Billion TV CHANNELS 950 820 MN ACTIVE INTERNET USERS MOBILE PHONES 1.2 BILLION 220 MN TV HOMES INDIA OPPORTUNITY FILMS PRODUCED 1800 OTT PLATFORMS 50
INDIA THE WORLD’S AUDIO VISUAL FACTORY ---
CONTENT HUB OF THE WORLD
Fastest Growing Audio-Visual Market in the World
Ease of Doing Business
100% FDI in Film, TV, Animation, Gaming Sectors
Robust AVGC Sector
Abundant Talent Pool
Upto $3.6 mn incentives for international production housesfor live shooting, co-production, VFX, Animation, post-production
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MIFF 2024
ELEVATINg INDIAN FILMS TO gLOBAL S
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Organised by NFDC under the Ministry of Information and Broadcasting, the 18th Mumbai International Film Festival (MIFF) taking place from June 15-June 21, 2024, holds special significance as providing a prime opportunity for Indian documentary filmmakers to gain international recognition
DOC AND SHORT STARDOM
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As the curtains rise on the 18th edition of the Mumbai International Film Festival (MIFF) in 2024, cinephiles and filmmakers alike are gearing up for a celebration of creativity, storytelling, and the art of filmmaking. MIFF, the oldest and largest film festival for non-feature films in South Asia, has continually evolved since its inception, showcasing a diverse array of documentaries, short films, and animation works from across the globe. The grand opening and closing ceremonies are held at the iconic National Centre for Performing Arts (NCPA) in Mumbai. This year’s edition promises to be a platform for Indian documentaries to shine on the global stage.
Celebrating Excellence in Filmmaking
Central to MIFF’s ethos is its commitment to recognizing and rewarding excellence in filmmaking. A distinguished committee, led by the Secretary of the Ministry of Information and Broadcasting and comprising renowned figures from the film industry, oversees the festival. Films competing in MIFF are rigorously selected by esteemed juries, with awards presented in various categories, including the prestigious Best Film of the Festival award, which carries a significant cash prize and recognition. The competition section of MIFF comprises two distinct categories: the International Competition and the National Competition. The International Competition will showcase the films made in India or abroad between January 1, 2022, and December 31, 2023. Conversely, the National Competition will have films made in India by Indian citizens during the same period.
Films previously entered or screened at MIFF, as well as animation feature films and content made for television or digital platforms have been disallowed at MIFF 2024.
One of the most noteworthy trends in recent years has been the rise of Indian documentaries garnering international acclaim and recognition.
With Indian documentaries receiving nominations at prestigious events like the Oscars, MIFF serves as a vital platform for nurturing and showcasing homegrown talent. The festival’s emphasis on documentaries and short films provides Indian filmmakers with an unparalleled opportunity to showcase their stories to a global audience and establish themselves on the world stage.
With no limit on the number of entries per participant, MIFF offers a substantial total cash prize of INR 44 lakhs across various categories, providing a significant incentive for filmmakers to showcase their talent and creativity on the global stage.
The much-anticipated awarddistribution culminates at the closing ceremony followed by a celebratory dinner.
MIFF 2024: A Landmark Edition
MIFF 2024 promises to be a landmark edition, marked by several significant developments that underscore its importance in the global film landscape. For the first time in its history, MIFF will host the Documentary Film Bazaar, providing a unique platform for filmmakers to pitch projects, explore collaborations, and access funding opportunities. The Doc Film Bazaar, running alongside MIFF, will have three distinct segments: the Doc Co-Production Market (Doc CPM), the Doc Viewing Room (Doc VR), and the Doc Work-InProgress Lab (Doc WIP).
Here, filmmakers are invited to showcase their projects and immerse themselves in a world of collaboration and creativity. The Doc CPM serves as a bustling marketplace, buzzing with opportunities for artists to connect with global producers and financiers, fostering partnerships that transcend borders. It’s a melting pot of ideas and resources, where dreams meet reality and projects find their wings. Meanwhile, the Doc VR offers a more intimate setting, providing a curated
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space for registered delegates to explore a carefully selected array of documentaries, shorts, and animations. Here, filmmakers have the chance to attract potential distributors, co-producers, and festival programmers, elevating their projects to new heights.
Lastly, the Doc WIP stands as a sanctuary for works in progress, offering a haven for filmmakers to refine their creations under the guidance of industry experts. It’s a place of growth and transformation, where rough cuts evolve into polished gems, and where the seeds of cinematic brilliance are nurtured to fruition. Together, these segments form the beating heart of the Doc Film Bazaar, pulsating with creativity, innovation, and the boundless potential of the cinematic arts.
“The main focus of Doc Film Bazaar is to provide access to the opportunities that showcase genuine and compelling stories on an international scale. This platform will help filmmakers gain valuable insights into the current trends, market demands, distribution strategies and audience preferences. Doc Film Bazaar will enable the selected projects to receive valuable feedback, insights and suggestions from the industry experts and experienced filmmakers, while giving them the much-needed opportunity to find collaborators who can buy their films or help them to complete the projects,” said Prithul Kumar, Joint Secretary (Films) and Managing Director, National Film Development Corporation.
Industry Networking and Collaboration
Beyond the screenings and awards, MIFF serves as a hub for industry networking and collaboration. Master classes, workshops, open forums and panel discussions offer filmmakers the opportunity to learn from seasoned professionals, exchange ideas, and stay abreast of the latest trends and technologies in cinema. They are primarily organised on the aesthetics and technical aspects of film making and garner audience participation.The festival’s OffCampus screenings further extend its reach, bringing award-winning films to audiences across India and fostering a deeper appreciation for non-feature films.
The main focus of Doc film Bazaar is To proviDe access To The opporTuniTies ThaT showcase genuine anD compelling sTories on an inTernaTional scale. This plaTform will help filmmakers gain valuaBle insighTs inTo The currenT TrenDs, markeT DemanDs, DisTriBuTion sTraTegies anD auDience preferences
Prithul Kumar, Joint Secretary (Films) and Managing Director, National Film Development Corporation
Looking Ahead
MIFF traces its roots back to its humble beginnings as the Bombay International Film Festival (BIFF), which later evolved into the Mumbai International Film Festival, reflecting the city’s vibrant cinematic landscape. Since its establishment in 1990, MIFF has grown exponentially, attracting filmmakers, industry professionals, and cinema enthusiasts from around the world. With a focus on non-feature films, including documentaries, short fiction, and animation, MIFF has carved a niche for itself as a platform that celebrates the power of storytelling beyond the realm of traditional feature films.
As MIFF 2024 unfolds, it reaffirms its status as a beacon of creativity and innovation in the world of non-feature filmmaking. With a renewed focus on documentary filmmaking, increased participation rates, and a commitment to fostering collaboration and talent development, MIFF continues to chart new territories and push the boundaries of cinematic expression.
As Indian documentaries continue to captivate audiences and critics alike, MIFF remains at the forefront of showcasing the best that Indian cinema has to offer to the world.
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MIFF 2024 AT A gLANCE
Distinguished Oversight
MIFF operates under the guidance of a distinguished committee led by the Secretary of the Ministry of Information and Broadcasting. This committee comprises esteemed figures from the film industry, documentary creators, and seasoned media professionals.
Historical Roots
Originating as the Bombay International Film Festival (BIFF) and later rechristened as MIFF, this biennial event has been captivating audiences since 1990, drawing filmmakers from across the globe to the bustling city of Mumbai.
Oldest Film Festival in South Asia
Mumbai International Film Festival (MIFF) holds the prestigious title of being the oldest film festival in South Asia, dedicated to non-feature films. Documentaries, short films, and animation films form the core of this illustrious event.
Diverse Film Offerings
MIFF goes beyond mere competition entries, offering special screening packages that include Jury retrospectives, Homages, Oscar films, Best of Animation, Students’ Best, and Best of Festivals, enriching the festival experience for attendees.
Prestigious Awards
MIFF recognizes excellence in documentary, short fiction, and animation films through coveted awards such as the Golden and Silver Conches, alongside generous cash prizes. The Best Film of the Festival receives a cash prize of Indian Rupees One million and a Golden Conch, among other accolades.
Exciting New Additions
MIFF 2024 introduces the Documentary Film Bazaar for the first time, offering a platform for global documentary filmmakers to network, collaborate, and explore co-production and marketing opportunities with industry experts.
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Expanded Audience Engagement
Off-campus screenings held simultaneously in and around Mumbai during MIFF ensure widespread audience engagement. Award-winning films are also showcased in various parts of India following the festival.
Industry Recognition
The Indian Documentary Producers’ Association (IDPA) and the Government of Maharashtra collaborate to institute special awards, including the esteemed V. Shantaram Lifetime Achievement Award, honoring individuals for their contributions to the documentary movement in India.
Increased Participation
MIFF 2024 witnesses a remarkable 40% increase in participation, with over 1200 entries received, promising a diverse and enriching cinematic experience for attendees.
International Participation
With an average of 35 to 40 countries participating, MIFF truly embraces global cinema. Selection Committees comprising renowned documentary filmmakers, technicians, writers, and critics meticulously shortlist films for competition, judged by eminent filmmakers from India and abroad.
Learning Opportunities
MIFF fosters learning and skill development through Master Classes and Workshops, curated to equip filmmakers with the latest tools and techniques in visual storytelling, keeping pace with evolving technology in cinema.
Global Cinematic Delights
The 18th edition of MIFF promises a captivating selection of carefully curated international films, ensuring an enthralling experience for cinephiles and filmmakers alike.
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paraDigm shifT inDia’s incenTive BoosT for Docs, Tv series
The incentive has been increased from 30% to 40% of the expenses incurred, with a higher ceiling limit of INR 30 crore or 3.6 million US dollars per project
India’s cinematic landscape, adorned with a tapestry of cultural richness and scenic diversity, has enticed filmmakers from across the globe. In a visionary stride to fortify its stature as a premier cinematic hub, India has introduced a groundbreaking initiative, significantly elevating incentives for documentary and TV series productions. This monumental leap underscores India’s steadfast dedication to nurturing artistic expression and expanding its footprint in the global documentary and television sphere.
A Quantum Leap in Incentives
At the inaugural of the 54th International Film Festival of India, Union Minister Anurag Singh Thakur announced a remarkable surge in incentives for foreign film production in the country. The incentive has catapulted from 30% to an impressive 40% of the expenses incurred, accompanied by an elevated cap limit of INR 30 crore (approximately 3.6 million US Dollars per project). This substantial enhancement will allure medium and large-scale international documentary and TV series projects to India, accentuating the country’s attractiveness as a mecca for visual storytelling.
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These incentives encompass a spectrum of formats, including documentaries, TV series, feature films, animation films, and web series. International studios embarking on projects in India, alongside Indian post-production service providers and companies offering animation and VFX services, stand eligible to harness these incentives. Furthermore, co-production endeavors under agreements inked between India and 16 other nations can also reap the benefits of these incentivized schemes.
Incentives Galore: A Testament to India’s Commitment
These incentives encompass a spectrum of formats, including documentaries, TV series, feature films, animation films, and web series. International studios embarking on projects in India, alongside Indian post-production service providers and companies offering animation and VFX services, stand eligible to harness these incentives. Furthermore, co-production endeavors under agreements inked between India and 16 other nations can also reap the benefits of these incentivized schemes.
Streamlined Processes for Enhanced Efficiency
In a concerted effort to streamline operations and bolster ease of conducting business, India has simplified the application and disbursal processes for incentives. While permissions from the Ministry of Information & Broadcasting/ Ministry of External Affairs (specifically for documentaries) remain essential for live shoots, animation, and post-production services now enjoy expedited processes without the necessity of prior permissions. This streamlined approach epitomizes India’s proactive endeavor to foster a filmmakerfriendly environment.
FFO: A Catalyst for Cinematic Endeavors
Central to India’s cinematic odyssey is the Film Facilitation Office (FFO), operating under the aegis of the National Film Development Corporation (NFDC). Serving as a pivotal conduit for facilitating filming in India, the FFO operates as a singular window facilitation and clearance mechanism. Its online portal, www. ffo.gov.in, stands as a beacon for filmmakers, offering seamless access to permits, co-production treaties, and comprehensive guidance for navigating the labyrinth of filming in India.
Charting a New Era of Growth
India’s paradigm shift in incentivizing film production heralds a new era of unparalleled opportunities and growth prospects for both local and international film projects. By aligning incentives with global standards, India seeks to catalyze job creation, promote tourism, and elevate its global standing in the cinematic realm. With its policy interventions and proactive measures, India is poised to emerge as the epitome of cinematic excellence, fostering a vibrant and inclusive landscape for filmmakers worldwide.
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aDvanTage inDia for gloBal m&e innovaTion
With a dynamic ecosystem, a large talent pool, costeffective solutions, and government support, India is emerging as a global hub for audiovisual excellence
As the curtains rise on Mumbai International Film Festival (MIFF( 2024, India’s burgeoning audio-visual industry takes center stage, showcasing its prowess as a beacon of creativity and innovation. Backed by government support, a diverse repertoire of offerings, and strategic initiatives, India emerges as a compelling destination for international production houses and filmmakers. Engaging with India’s dynamic audiovisual landscape presents a golden opportunity to tap into a market poised for exponential growth and artistic exploration.
India’s Showcase at MIFF 2024: MIFF 2024 marks a pivotal moment as India strategically positions itself as the premier destination for the global film industry. The spotlight shines on India’s remarkable Ease of Doing Business and enticing incentives, inviting overseas collaborators to
partake in the nation’s flourishing cinematic tapestry. Here’s an insightful exploration into why forging alliances within India’s audio-visual landscape is a strategic imperative.
Advantages of Collaborating with India in AVGC:
1. High Growth Potential: India’s media and entertainment industry is on the cusp of transforming into a global content hub. With platforms like MIFF serving as ideal showcases for India’s diverse audiovisual repertoire, the nation attracts international interest, offering a fertile ground for innovation and expansion.
2. Abundant Talent Pool: India boasts a rich reservoir of skilled professionals in game development, animation, and visual effects, providing a competitive edge in the global AVGC arena. The educational landscape adapts swiftly, nurturing graduates equipped with
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cutting-edge skills to drive industry growth.
3. Robust Infrastructure: From stateof-the-art studios in Hyderabad’s Images Towers to Centers of Excellence in Bengaluru, India offers world-class infrastructure for production and post-production activities. Advanced facilities and technology ensure seamless workflows, attracting filmmakers worldwide.
4. Cost-Effectiveness: India’s costeffective production environment, coupled with favorable exchange rates and lower operational costs, positions it as an attractive destination for maximizing production budgets without compromising quality.
5. Cultural Diversity: India’s rich cultural tapestry serves as a wellspring of inspiration, enriching storytelling and gaming experiences with authenticity and resonance. From vibrant festivals to timeless tales, India’s cultural heritage adds depth and allure to AVGC creations.
6. Governmental Backing: The Indian government’s steadfast support for the AVGC sector, through initiatives like the National Centre of Excellence and revised incentive policies, underscores its commitment to fostering a conducive environment for filmmakers and production houses.
7. Incentives: Amidst the buzz and excitement of MIFF 2024, one of the key talking points revolves around the enticing incentives offered by India to bolster its position as a global
hub for media and entertainment. The revised incentive policies present a compelling proposition for international filmmakers and production houses. With the incentive percentage raised to an attractive 40%, coupled with an elevated cap limit of Rs. 30 crore (~$3.6M) and an additional 5% bonus for projects featuring Significant Indian Content (SIC), India demonstrates a robust commitment to supporting foreign film ventures, documentary projects and TV and web series projects, while promoting cultural exchange. Administered by the Film Facilitation Office (FFO) under the National Film Development Corporation (NFDC), these incentives aim to streamline the acquisition process, fostering a more film-friendly environment in India. Whether it’s live shoots or animation/ post-production projects, the revised incentives offer substantial reimbursement opportunities, further enhancing India’s allure as a prime destination for global filmmaking endeavors.
MIFF 2024 serves as a testament to India’s rising prominence in the global audio-visual landscape, beckoning filmmakers and collaborators to embark on a transformative journey. With a thriving ecosystem, abundant talent pool, cost-effective solutions, and governmental support, India emerges as a global hub for audiovisual excellence. The stage is set, and the time to engage with India’s vibrant audio-visual industry is now.
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a Deep Dive inTo inDia’s conTenT lanDscape
As India’s media and entertainment industry navigates through evolving consumer preferences and business dynamics, the confluence of regional narratives, digital disruptions, and financial imperatives underscores the need for agility and innovation in content creation, promising an exciting yet challenging future for the industry
In the dynamic realm of Indian media and entertainment, content creation stands at the forefront, continually adapting to emerging trends and evolving consumer demands. Let’s delve deeper into the multifaceted landscape of content creation, drawing insights from recent FICCI-EY industry report
Regional Content Takes Center Stage: In an era characterized by content fungibility across platforms, regional content emerges as a national powerhouse. With estimates suggesting India produced nearly 200,000 hours of original content in 2023, the prominence of regional narratives soared. Notably, regional OTT content outpaced its Hindilanguage counterparts, signaling a paradigm shift in audience preferences.
Dynamics of the Film Industry:
The Indian film industry witnessed notable fluctuations in 2023. While the number of film releases surged, original content production experienced a marginal decline. Of particular interest was the trend of films debuting on OTT platforms, with a significant drop observed in direct-to-digital releases. These dynamics underscore the evolving distribution strategies within the film fraternity.
The Reign of OTT Platforms: Over-the-top (OTT) platforms continue to redefine the content
consumption landscape, with a diverse array of genres captivating audiences. However, the growth rate of OTT content volume tapered in 2023 due to profitability concerns, raising questions about future trajectories. Drama, crime, action, and thriller genres remained prominent, reflecting evolving viewer preferences.
Navigating Content Monetization Challenges:
While demand surged for theatrical films, documentaries, and OTT fiction, content creators grappled with escalating production costs. The industry witnessed a doubledigit increase in content creation
TalenT, vfX, anD sTory eXpenses are eXpecTeD To fuel cosT escalaTions, necessiTaTing proacTive aDapTaTion To ensure susTainaBle growTh
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inDia ProDucED
200,000
hours of original conTEnT in 2023
expenses, prompting a reevaluation of monetization strategies. Despite theatrical films driving revenue streams, satellite rights remained subdued, necessitating a strategic reassessment.
Future Projections:
Looking ahead to 2024, industry experts anticipate seismic shifts in content volumes and margins. As stakeholders prioritize profitability, tent pole content is poised to retain its significance amidst rising production costs. Talent, VFX, and story expenses are expected to fuel cost escalations, necessitating proactive adaptation to ensure sustainable growth.
OTT Platforms: Embracing Change:
The competitive landscape of OTT platforms is undergoing a transformative shift, with platforms increasingly targeting mass audiences and exploring ad-based revenue models. This strategic pivot could potentially reshape content demand, with a growing emphasis on cost-efficient productions alongside high-budget endeavors.
Sustainability and Innovation Initiatives:
In a bid to foster sustainable practices, production houses are embracing eco-friendly initiatives to mitigate environmental footprints. Moreover, industry stakeholders are increasingly turning to innovation, leveraging AI for enhanced budgeting, scheduling, and script breakdowns. This collaborative effort underscores a commitment to efficiency and creativity in content creation.
As the Indian media and entertainment industry embarks on an exhilarating journey of innovation and adaptation, content creators find themselves at a crossroads of opportunity and challenge. With a rich tapestry of regional narratives, digital disruptions, and financial imperatives shaping the landscape, agility and innovation emerge as the guiding principles for navigating the evolving content creation ecosystem. In embracing change and harnessing the power of creativity, the industry is poised to chart a compelling course towards a vibrant and sustainable future.
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The masT of narraT
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Ter arraTive
Delve into the multifaceted world of Yash A Patnaik, founder of Inspire Films Limited. Explore his pioneering journey in storytelling, innovative content creation, and his vision to redefine Indian entertainment across television and digital platforms.”
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conTenT maverick
Yash A Patnaik, a stalwart in the Indian entertainment industry, has left an indelible mark over three decades. As the founder and Managing Director of Inspire Films Limited, his visionary leadership has not only transformed storytelling but also reshaped television and OTT platforms in India. With a repertoire boasting over 50 original fiction series and numerous accolades, Patnaik stands as a beacon of innovation and excellence.
Inspire Films Limited, under his leadership has emerged as a powerhouse in Indian entertainment. It is not only a leading content production house but also listed with the National Stock Exchange (NSE), Mumbai. With over 6000 hours of popular and awardwinning fiction content, the company has forged partnerships with top broadcasters and OTT platforms in India. Inspire’s rich portfolio comprises over 35 successful television shows, web series, mini-series, and non-scripted content. From heartwarming family dramas to pulse-pounding thrillers, each creation bears the hallmark of meticulous craftsmanship and immersive storytelling.
Fueling its success is a relentless commitment to excellence and a passion for pushing boundaries. Inspire Films consistently delivers successful projects for leading broadcasters and OTT platforms, earning accolades and acclaim. Its dedication to diversity and inclusivity is evident in projects spanning genres, languages, and formats, celebrating the rich tapestry of Indian culture. At the heart of Inspire Films lies a relentless pursuit of excellence and innovation by Yash Patnaik and co founder of Inspire films Mamta Patnaik who drives the creatives of the company. Each project of Inspire is meticulously crafted, blending compelling storytelling with cutting-edge production values. With a keen understanding of audience preferences and market trends, Inspire Films continues to set new benchmarks for excellence in Indian entertainment.
Simultaneously, Inspire Films extends its reach beyond traditional platforms. Immersed in digital series production for social media platforms, the company collaborates with brands to craft innovative stories. With a special focus on sports and reality sports stories, Inspire Films brings the heroic tales of Indian icons to life through non-fiction narratives.
Additionally, Inspire Films has been playing a significant role as a distribution and syndication company, showcasing its own productions and curating third-party content from other broadcasters and OTT platforms. This strategic approach expands its reach, offering audiences a diverse array of highquality content across multiple platforms.
In this candid interview with Pickle, Inspire’s guiding force Patnaik highlights how his company is more than just a production house, driving innovation and excellence in Indian entertainment. With a rich legacy of storytelling and a relentless pursuit of creative excellence, let’s deep dive into how Inspire Films is shaping the future of the industry and inspiring audiences worldwide.
Excerpts from the interview:
Your journey in the entertainment industry spans several decades, witnessing the dynamic evolution of content creation in India. Can you walk us through your experiences and the notable changes you’ve observed over the years?
When I reflect on the start of my journey in the entertainment industry back in the mid-90s, it was truly a time of transformation. This was when the industry was undergoing a significant evolution, with the emergence of pioneering
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Yash A Patnaik, founderandManagingDirectorof InspireFilmsLimited
With over 35 shows under the Inspire banner and a total of 45 original IPs produced asagroup,ourportfoliospansvariousgenresandformats,fromdailysoapstoyouthrelatedcontentandminiseries
entities like Zee, the first private satellite channel, followed by Sony, Star, and later, Colors in 2008.
Witnessing this evolution firsthand has been a remarkable experience. At that time, the landscape was vastly different from what it is today. We relied solely on governmentrun channels like DD, and access to international content was virtually nonexistent. However, a pivotal moment came in 1994 with the opening up of Foreign Direct Investment (FDI), marking a significant shift in the industry’s trajectory.
As our industry continued to grow, we realized that it was still in its nascent stages, lacking organization
and structure. It became evident that creating compelling content required a multifaceted approach. Firstly, it begins with the seed of an idea—a story, characters, and the world they inhabit. Secondly, having robust infrastructure is essential to bring these ideas to fruition. And finally, adequate financing is crucial to sustain and support these creative endeavors.
Reflecting on this journey, it’s clear that the foundation of our industry rests on these three pillars: creativity, infrastructure, and finance. Each plays a vital role in shaping the content landscape and driving innovation. As we continue to evolve, it’s essential to nurture and strengthen these pillars
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to ensure the continued growth and success of the industry.
As a seasoned producer, you’ve navigated through various facets of content creation. What are the fundamental aspects you consider when conceptualizing a project?
In our industry, creativity is our currency. We are all storytellers at heart, crafting narratives that captivate and resonate with audiences. Whether it’s a heartfelt drama, a thrilling mystery, or a heartwarming comedy, we cook up stories and serve them to the world.
When it comes to infrastructure,
the beauty is that it’s adaptable and versatile. As a business-to-business (B2B) entity, we can operate from virtually anywhere, leveraging our ideas and concepts to pitch to broadcasters, OTT platforms, and studios. Once a project is commissioned, we spring into action, delivering our vision to fruition. However, the biggest hurdle a producer generally faces is finance. Securing funding for content creation is a daunting challenge, primarily because traditional banks are hesitant to provide loans for what they perceive as the “film industry.” But in reality, it’s much more than that—it’s a vast media landscape
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comprising television, digital platforms, and cinema, each with its distinct dynamics and revenue streams.
When I interact with industry stakeholders, I emphasize the business side of our craft, highlighting the unique dynamics of films, television, and OTT platforms. Unlike the unpredictable nature of the film industry, where success can hinge on star power and box office returns, television and OTT operate under a different paradigm. Here, we work in partnership with platforms, often preselling our content, which mitigates financial risk. While the profit margins may not be as extravagant, there’s a sense of stability—a fixed profit margin ensures a steady stream of income, typically operating around 10% or slightly more.
In essence, while finance remains a formidable challenge, our industry thrives on innovation and collaboration. By understanding and navigating the intricacies of the media landscape, we continue to push boundaries and deliver compelling content to audiences worldwide.
Inspire Films recently made headlines with its IPO. What motivated this strategic move, and how do you envision leveraging this capital for future endeavors?
Our journey at Inspire Films has always been about striving for recognition and growth, not just in terms of creative achievements but also in the eyes of shareholders and financial institutions. After meticulous planning and hard work spanning nearly a year, we successfully navigated the process of listing our company.
We began by securing anchor investors who believed in our vision and potential. With their support, we embarked on the journey of opening our Initial Public Offering (IPO) to the public. From September 25th to 27th, our IPO was open for subscription, and the response exceeded our wildest expectations.
To our delight, we found ourselves oversubscribed an incredible 129 times, signaling a tremendous vote
Mamta Patnaik, Co-Founder Inspire Films drives the ismeticulouslycrafted,blendingcompellingstorytelling understandingof audiencepreferencesandmarkettrends, forexcellenceinIndianentertainment
of confidence from investors - a testament to the trust and faith placed in our company.
As we move forward, this is just the beginning of our growth trajectory. With more rounds of funding on the horizon and ambitious aspirations for expanding our content offerings, we are poised to scale new heights. Our commitment to delivering innovative and compelling content remains unwavering, and we are excited about the journey ahead.
What strategies has Inspire Films employed to differentiate itself from others in the industry and maintain a commitment to originality and creativity in content production?
At Inspire Films, we pride ourselves on our commitment to originality and creativity. Each piece of content we produce is crafted with a unique vision
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the creatives of the company. Each project of Inspire storytellingwithcutting-edgeproductionvalues.Withakeen trends,InspireFilmscontinuestosetnewbenchmarks
and a desire to convey meaningful messages to our audience.
With over 35 shows under the Inspire banner and a total of 45 original IPs produced as a group, our portfolio spans various genres and formats, from daily soaps to youth-related content and miniseries. Our content has resonated with audiences not just in India, but also in countries like Indonesia, Turkey, and across Southeast Asia, garnering a dedicated fan following worldwide.
Our recent foray into web series has been met with tremendous success, with titles like “Dear Ishq” and “Tu Zakham Hai” achieving recordbreaking viewership numbers on platforms like Disney+ Hotstar and MX Player. We have also ventured into international collaborations, adapting popular novels into captivating series that have captivated audiences both at home and abroad.
While our focus remains on television, we recognize the growing demand for Indian content on a global scale. As international formats find their way into the Indian market, we believe it’s time for Indian content to make its mark on the global stage. However, we acknowledge the challenges in achieving this, particularly in terms of format adaptation and audience engagement.
Unlike the success stories of Turkish, Korean, and Spanish content, Indian formats have struggled to gain traction beyond domestic borders. While Indian content is beloved by existing audiences, we have yet to create new markets or expand our reach significantly. To overcome this, we must prioritize innovation and originality, stepping out of our comfort zones to produce content that resonates with diverse audiences worldwide.
Innovation is key to unlocking the potential of Indian television content on the global stage. By embracing risktaking and pushing the boundaries of storytelling, we can create content that not only entertains but also captivates audiences around the world. As we continue to evolve and expand our offerings, we remain committed to reshaping the landscape of Indian entertainment and making our mark on the global stage.
What factors do you believe have contributed to the lack of diversity in regional representation on Indian television compared to web series? Additionally, how do you envision the television industry evolving?
If we take a closer look at Indian television, we’ll notice a recurring trend – most shows predominantly feature characters hailing from regions like Rajasthan, Punjab, Uttar Pradesh, and Madhya Pradesh, essentially the Hindi belt. Occasionally, we might see Gujurati and Marathi characters, but it’s quite rare to encounter Bengali or characters from Southern states like Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, or Telangana in national television.
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Why is this the case?
Simply put, it’s because we haven’t dared to challenge the established norms, narrative structures, and historical patterns of storytelling. While mainstream web series have embraced diversity by featuring South Indian characters and telling stories from diverse backgrounds, television has lagged behind in this aspect.
When we watch web series, the geographical origin of the characters doesn’t deter us from engaging with the story. However, television has been hesitant to break away from this mold. But, I firmly believe that once television dares to break free from these constraints, it will pose a formidable challenge to OTT platforms.
I have a strong conviction that if television begins to prioritize quality content and breaks free from the constraints it has imposed upon itself, it can unlock the potential to tell panIndia stories.
Consider the immense success of films like “Pushpa” and “KGF” –they’ve garnered widespread acclaim, particularly in the South Indian market. This success is indicative of a shift in audience preferences. People are craving fresh narratives, ones that go beyond the monotonous ‘dalchawal’ fare and embrace the rich diversity of our cultural landscape. Just as there’s a time for ‘dal-chawal’, there’s also a time for ‘Kashmiri pulav’.
The decline of Hindi cinema at a certain point in time can be attributed to audiences seeking out the freshness and authenticity offered by South Indian cinema. It’s high time we acknowledged this shift in preferences and diversified our storytelling to cater to the evolving tastes of our audience.
In the context of television’s evolution and the challenges it faces in adapting to changing viewer preferences, how do you see the role of regional representation and innovation in content creation?
Television has the potential to
while inDian conTenT is BeloveD
By eXisTing auDiences, we have yeT To creaTe new markeTs or eXpanD our reach significanTly. To overcome This, we musT prioriTize innovaTion anD originaliTy, sTepping ouT of our comforT zones To proDuce conTenT ThaT resonaTes wiTh Diverse auDiences worlDwiDe
transcend its current boundaries, not only within India but also globally, once it breaks free from its safety constraints. Take Sun TV, for example. They have successfully introduced characters from diverse regions, thereby capturing a wider audience base. Similarly, if Hindi shows incorporate characters from various parts of India, they can expand their viewership nationwide. When we look at successful content from countries like Turkey, Spain, Korea, and Japan, we see that they create characters with universal appeal, tapping into human emotions that resonate across cultures. It’s time for Indian television to step out of its comfort zone and embrace this
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approach.
Broadcasting networks are indeed savvy, but they operate within a complex ecosystem driven by business interests and advertiser demands. While they do take risks at times, the outcomes are often dictated by audience numbers and financial viability.
Television and OTT platforms cater to different viewing experiences—the former being a community, familyoriented screen and the latter offering a more personalized, private viewing experience. However, there’s room for crossover, as evidenced by the emergence of long-form storytelling on OTT platforms.
The future of television lies in its ability to adapt and take calculated risks. While digital content is witnessing rapid growth, television still commands a significant audience share. To stay relevant, television must be willing to innovate and experiment, even if it means shortterm setbacks for long-term gains.
Change won’t come without challenges. Losing a coveted time slot can be daunting for broadcasters, as regaining viewers’ loyalty is no easy feat. However, embracing disruption now is crucial for securing a stronger future in the ever-evolving landscape of entertainment.
How do you perceive the balance between working in traditional broadcasting and navigating the world of OTT platforms?
The ability to navigate both traditional broadcasting and OTT platforms simultaneously is certainly feasible for individuals with diverse skill sets. However, what truly matters is recognizing the fundamental differences in mindset required for each domain. While the technical aspects may overlap to some extent, the approach to content creation and audience engagement must diverge significantly.
In essence, it’s not about the individuals themselves, but rather about understanding and adapting to the unique demands and dynamics of each platform. Whether one is involved in traditional broadcasting or the digital realm of OTT, the mindset must align with the specific objectives and audience preferences
associated with each medium.
Throughout your journey in the industry, you’ve had the opportunity to observe and interact with a wide array of industry stalwarts. What insights have you gained from these seasoned veterans?
Ronnie stands as an emblematic figure in content creation, embarking on his journey from television through UTV and transcending boundaries to set new industry standards. Alongside luminaries like Uday Shankar, Subhash Chandra and others, he has left an indelible mark on the craft. Personally, I hold Ronnie in high esteem, especially considering the close professional relationship my wife Mamta shared with him and his spouse Zarina during her UTV years in early 2000s.
Reflecting on the wisdom gleaned from these industry titans, the overarching lesson resonates: as an independent producer, transitioning into a corporate entity, it’s imperative to provide a broader platform for your collaborators. This entails fostering diverse teams to spearhead various projects and amplifying different voices within the creative process. Our aspiration is to follow in their footsteps, transitioning from modest beginnings to a robust corporate platform, ultimately amplifying our impact in the industry.
our journey aT inspire films has always Been aBouT sTriving for recogniTion anD growTh, noT jusT in Terms of creaTive achievemenTs BuT also in The eyes of shareholDers anD financial insTiTuTions
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Q Toonz Toonz MEDia launchEs
fasT channEl wiTh
Q You MEDia inDia
Q YOU Media India collaborates with Toonz Media Group to launch
Q Toonz, a premium animation FAST channel to offer an immersive animated viewing experience that transcends age barriers
In an endeavor to revolutionize the world of animation entertainment, QYOU Media India collaborates with Toonz Media, a renowned global animation creator, producer, and distributor has launched Q Toonz, a FAST animation channel. It is now live across the Q Play+ app and over 130 smart TV brands, the channel will emerge as the ultimate destination for premium animation entertainment.
With a core messaging of ‘Unrivalled Animation, Timeless Entertainment’, Q Toonz boasts a content slate of over 2500 hours of high-quality, multi-genre animated shows and films. Designed to captivate not only children but also young adults, Q Toonz will ensure a comprehensive and engaging viewing experience for families. From action-packed adventures to heart-warming tales,
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and whimsical comedies to gripping dramas, Q Toonz will curate the best of animated content with high entertainment value. From nostalgiainducing classics such as The Raccoons, Wolverine and the X-Men, to the latest animated sensations like GummyBear Show: GummyBear and Friends, Cat and Keet, Zoonicorn, Baby Einstein Classics and Sea Explorers, Pinocchio and Friends, the channel aims to offer an immersive viewing experience that transcends age barriers.
Speaking on the launch of Q Toonz, Krishna Menon, COO, QYOU Media India said, “Our endeavor at QYOU Media India, has always been to expand the network’s portfolio, thus leading us to collaborate with Toonz Media. The launch of Q Toonz marks a significant stride for us in the Connected TV space.
The introduction of our premium animation channel not only aligns with the thriving growth of the FAST category but also strategically strengthens our position as innovators in content curation. We are dedicated to delivering an immersive viewing
wiTh a core messaging of ‘unrivalleD animaTion, Timeless enTerTainmenT’, Q Toonz BoasTs a conTenT slaTe of over 2500 hours of high-QualiTy, mulTi-genre animaTeD shows anD films. Q Toonz will curaTe The BesT of animaTeD conTenT wiTh high enTerTainmenT value
experience tailored for audiences of all ages.”
Speaking on the partnership, P Jayakumar, Chief Executive Officer of Toonz Media Group said, “We are excited to partner with QYOU to launch this FAST Channel in India which will be powered by 100% Toonz managed content. By leveraging their reach into various platforms, we are now in an even better position to offer high quality Toonz kids content to viewers in India to start with.”
Q Toonz stands as a testament to QYOU Media India’s commitment to recognizing the immense potential of animated entertainment. This collaboration with Toonz Media aims to create a channel that transcends age barriers, offering an immersive journey into a world of endless imagination, creativity, and excitement.
Toonz Media has also partnered with Warner Bros Discovery, Peacock, Media corp, SVT, Sky Kids, TIM Vision, RTVE Clan TV, TV Azteca, Amazon, Netflix, Viacom18, Disney, and Marvel.
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2024 inDia slaTE PriME ViDEo unVEils VibranT anD DiVErsE conTEnT slaTE
Prime Video has announced titles for 2024 featuring actors such as Varun Dhawan, Ananya Panday, Rana Daggubati and Samantha Ruth Prabhu, among others
In just a few years since its launch, Amazon Prime Video has cemented its position as a cultural phenomenon in India.
With its diverse content offerings, innovative originals, and localized approach, the platform has successfully captured the hearts and minds of millions of Indian viewers.
As Prime Video continues to invest in local content production, expand its partnerships, and innovate its offerings, its presence in India is only expected to grow stronger. In an era where streaming has become synonymous with entertainment,
Prime Video stands out as a beacon of creativity, diversity, and quality in the Indian media landscape.
Since its launch in India, Prime Video has not only revolutionized the way Indians consume entertainment but has also become an integral part of the country’s cultural fabric.
One of the key factors behind Amazon Prime Video’s success in India is its ability to cater to the diverse tastes and preferences of Indian audiences. From Bollywood blockbusters to regional language films and original series spanning various genres, Prime Video offers a
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wide array of content that resonates with viewers across the country.
Moreover, Prime Video’s commitment to localization has further strengthened its appeal among Indian audiences. The platform not only provides subtitles and dubbing in multiple languages but also produces original content in regional languages, ensuring that viewers feel connected and represented.
In an era where representation and inclusivity are at the forefront of media discussions, streaming giant Prime Video has once again demonstrated its commitment to
diversity by unveiling an exciting and varied content slate. The announcement comes as a refreshing acknowledgment of the importance of showcasing a multitude of voices and perspectives in the entertainment industry.
From ground breaking original series to thought-provoking documentaries and captivating films, Prime Video’s upcoming lineup is poised to captivate audiences worldwide with its rich tapestry of storytelling.
With close to 70 series and movies, with most of them premiering on the service over the next two years.
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Prime Video India Team: Amazon Prime Video unveiled close to 70 new titles across Indian languages
As we enter the next phase, we are excited to champion the best of Indian stories and talent within the country and globally!
gaurav gandhi Vice President, Prime Video, APAC
original series
Prime Video continues to push boundaries with its original series, featuring narratives that reflect the complexities and nuances of our diverse world. From compelling dramas to innovative comedies, viewers can expect to be immersed in stories that celebrate cultural richness and explore universal themes.
With 40 Original series and movies, and 29 of some of India’s most anticipated movies, the new slate promises to bring the best of Indian entertainment to delight and engage customers.
The video streamer’s upcoming originals feature a wide array of series and movies spanning several genres in Hindi, Tamil, and Telugu.
Its original series includes Excel Entertainment’s Andhera, Varun Dhawan and Samantha Ruth Prabhu-starrer Citadel: Honey Bunny, the Indian adaptation of the
American espionage thriller, Karan Johar-backed Daring Partners, Siddharth Roy Kapur’s Matka King starring Vijay Varma, and The Revolutionaries, an adaptation of the book by the same name.
New seasons of older franchises such as Mirzapur, Paatal Lok, Panchayat and Suzhal- The Vortex will be the other attractions.
films
Prime Video’s commitment to diversity extends to its film offerings, with a diverse selection of cinematic gems from both established and emerging filmmakers.
Premiere original movies that will be released on the platform are Be Happy starring Abhishek Bachchan, Subedaar featuring Anil Kapoor and Chhorii 2, a sequel to the horror thriller that had also premiered on the service.
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Theatrical movies such as Shahid Kapoor’s Ashwatthama- The Saga Continues starring, Tiger Shroff’s Baaghi 4, Kartik Aaryan’s Chandu Champion, Ranveer Singh’s Don 3 among others will be released on Prime Video.
Documentaries
In addition to its acclaimed original series and films, Prime Video is set to release a captivating array of documentaries that shed light on pressing social issues and untold stories from around the globe.
The schedule
Amazon Prime Video will be rolling out a total of 27 original Indian series which include Gulkanda Tales, Daldal, Daring Partners, In Transit, Rangeen, The Great Indian Code, The Revolutionaries, Bandwaale, Waack Girls, Ziddi Girls, Ma Ka Sum, Dil Dosti Dilemma, Inspector Rishi, Gangs Kuruthi Punal, Snakes and Ladders, Thalaivettiyaan Paalayam, Sivarapalli, Arabia Kadali, and The Rana Connection, Citadel: Honey Bunny,Call Me Bae, The Tribe, Subedaar, Be Happy, Supermen of Malegaon.
The popular streaming platform will also be releasing new seasons of Paatal Lok, Bandish Bandits 2, and Suzhal - The Vortex.
In addition, the OTT giant will also release several original movies such as Subedar, Ae Watan Mere Watan, Be Happy, The Mehta Boys, Chhorii 2, Uppu Kappu Rambu Cheekati Lo, and Cheekati Lo.
Amazon Prime Video has also shared a list of movies that will be available on the platform after their theatrical release. The list includes Yodha, Bad Newz, Singham Again, Stree 2, Ikkis, Teri Baaton Mein Aisa Uljha Jiya, Don 3, Ustad Bhagat Singh, Yudhra, Madgaon Express, Agni, Chandu Champion, Game Changer, Ground Zero, Sanki, Baaghi 4, Housefull 5, Rayaan, Hari Hara Veera Mallu, Kantara 2, Kanguva, and Ashwatthama - The Saga Continues.
Leaders TALK
At Prime Video, it has been our focus to super-serve Indian customers with the best of entertainment across formats. From clutter-breaking original series and movies, directto-service premieres to post-theatrical launches of some of the biggest hits across languages, our goal is to be the first choice of entertainment for every customer.
Sushant Sreeram
Country director, Prime Video, India
At Prime Video, it has been our ongoing mission to be a global showcase for diverse, authentic, and rooted Indian stories, that can transcend linguistic and geographical borders.
Aparna Purohit
Head of Originals, India and Southeast Asia, Prime Video
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Netflix 2024 Slate
A Bold Vision for Diverse and Captivating Entertainment
From intimate character-driven dramas to pulse-pounding action thrillers and visually stunning animations, Netflix 2024 India slate offers a cinematic experience for all
As the streaming landscape continues to evolve, Netflix remains at the forefront of innovation, consistently delivering groundbreaking content that captivates audiences around the globe.
With the unveiling of its 2024 slate, Netflix once again demonstrates its commitment to pushing boundaries, fostering diversity, and providing viewers with an unparalleled entertainment experience.
In recent years, Netflix has emerged as a dominant force in the Indian streaming market, captivating audiences with its diverse content offerings, innovative strategies, and commitment to storytelling excellence.
The streaming giant’s remarkable growth in India is a testament to its ability to adapt to local tastes and preferences while maintaining its global brand identity.
One of the key factors driving Netflix’s success in India is its localized content strategy. Recognizing the importance of catering to the unique cultural nuances of the Indian audience, Netflix has invested heavily in producing
and acquiring content that resonates with Indian viewers.
The streaming giant has collaborated with top Indian talent, including filmmakers, writers, and actors, to produce highquality original series and films that have garnered critical acclaim and widespread popularity.
Netflix has also distinguished itself in India through its innovative marketing campaigns and engagement strategies. The streaming giant leverages social media platforms and digital marketing initiatives to connect with audiences, generate buzz around its releases, and drive subscriber growth.
Netflix’s 2024 slate is packed with an impressive lineup of original series that span a wide range of genres and themes. From gripping dramas to thrilling sci-fi adventures and heartwarming comedies, there’s something for everyone to enjoy.
In addition to its stellar lineup of original series, Netflix’s 2024 slate features a diverse selection of original films that showcase the talents of filmmakers from around the world.
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2023 was our most successful year, and it has been hugely rewarding to see our members and critics love stories across genres and emotions from India — and around the world. In 2024, we’re taking this thrill to the next level. The biggest names and freshest voices in Indian entertainment are bringing their most special films, series and documentaries to Netflix, and we can’t wait for you to watch them.
Monika Shergill VP Content, Netflix India
From intimate character-driven dramas to pulse-pounding action thrillers and visually stunning animations, Netflix offers a cinematic experience for every taste.
Netflix continues to push the boundaries of non-fiction storytelling with its compelling lineup of documentaries and specials.
From in-depth explorations of social issues and cultural phenomena to intimate portraits of iconic figures and events, Netflix’s documentary offerings provide viewers with an immersive and thought-provoking viewing experience.
With its diverse and captivating 2024 slate, Netflix reaffirms its position as a leader in the streaming industry, pushing boundaries and challenging conventions with its innovative and thought-provoking content.
From original series and films to documentaries and specials, Netflix continues to captivate audiences around the globe with its unparalleled commitment to quality, diversity, and creativity.
As the streaming landscape continues to evolve, Netflix remains a beacon of innovation and excellence, providing viewers with endless opportunities to explore new worlds, discover new perspectives, and be entertained.
Movies list
Amar Singh Chamkila
Do Patti Maharaj
Murder Mubarak
Phir Aayi Hasseen Dillruba
Sikandar Ka Muqaddar
Vijay 69
Wild Wild Punjab series
Dabba Cartel
Heeramandi: The Diamond Bazaar
IC 814: The Kandahar Hijack
Khakee: The Bengal Chapter
Kota Factory Season 3
Maamla Legal Hai
Mandala Murders
Mismatched Season 3
Yeh Kaali Kaali Ankhein Season 2
Fabulous Lives vs. Bollywood Wives
The Great Indian Kapil Show
The Greatest Rivalry – India vs. Pakistan
To Kill a Tiger
Yo Yo Honey Singh: Famous
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from CONTENT BUYS
Super Audio Madras Pvt. Ltd., rooted in Chennai, South India, is a vibrant entertainment enterprise founded by Navin Daswani in 1980. Starting as a music production company, it has grown into a multifaceted business with significant contributions in music, documentaries, and animation.
Klay Entertainment, a division of Super Audio, excels in creating engaging documentaries and innovative animations. It aims to entertain, educate, and inspire audiences globally, showcasing a commitment to storytelling excellence and creative exploration.
Klay Entertainment is at MIPDOC and MIPTV with a calalogue of dozen new documentaries for global sales and syndincation. The titles listed below are for global sales and syndication minus the South East Asia markets.
For more details at MIPTV
Navin Daswani
+91 9841081118
Kunal Daswani
+91 9840823223
www.klayentertainment.com
superaudiomadras@gmail.com
FESTIVAL OF THE UNTAMEABLE SPIRIT JALLIk ATTU
Jallikattu, a centuries-old tradition held during Tamil Nadu’s Pongal festival, stands as a testament to human courage and resilience. Amidst the thundering hooves and fervent cheers, this daring spectacle epitomizes the unyielding spirit of a community bonded by tradition.
Genre: Documentary | Duration: 20 Mins
THE BURNINg gHAT OF VARANASI MANIk ARNIk A
Manikarnika Ghat is the most revered cremation ground along the sacred banks of the Ganga River. It is believed to be the gateway to heaven, where departed souls attain moksha or liberation.
Genre: Documentary | Duration: 20 Mins
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MARTIAL ARTS OF INDIA
SILAMBAM
Silambam, one of the world’s oldest martial arts, originates from the heart of Tamil Nadu, South India. It is characterized by its mastery of weapon-based combat, notably the skillful use of a stick, embodying a rich cultural legacy.
Genre: Documentary | Duration: 30 Mins
kALARIPAYATTU
Kalaripayattu, a time-honored martial art form native to Kerala, boasts a legacy spanning over three millennia. Rooted in profound discipline and spiritual devotion, it epitomizes the ancient wisdom and physical prowess of Indian warriors.
Genre: Documentary | Duration: 30 Mins
PEHLWAN
Pehlwani, the venerable art of Indian wrestling, is deeply intertwined with the country’s rich cultural heritage. Embraced as more than mere sport, it embodies a way of life, fostering strength, resilience, and camaraderie in the mud-filled arenas of traditional akharas.
Genre: Documentary | Duration: 30 Mins
gATk A
Gatka, the storied martial art of the Sikh community in Punjab, India, reflects a legacy of valor and resilience. Rooted in a profound connection with ancient weaponry and spiritual discipline, it symbolizes the enduring spirit of a proud warrior tradition.
Genre: Documentary | Duration: 30 Mins
RACINg THE BULLS, RUNNINg WITH TIME
kAMBALA
Kambala, a traditional sport deeply rooted in the coastal regions of Karnataka, India, showcases the timeless bond between man and beast. Amidst the thunderous roar of hooves and the fervent cheers of spectators, skilled athletes race alongside adorned bulls, embodying the spirit of tradition and camaraderie.
Genre: Documentary | Duration: 30 Mins
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A CELEBRATION OF HINDU SPIRITUALITY, DIVERSITY AND FAITH
kUMBH MELA
Kumbh Mela, the grand congregation of millions along the sacred banks of India’s holiest rivers, transcends the realms of religious devotion. It is a vibrant tapestry of spiritual fervor, cultural diversity, and timeless tradition, where the boundaries of faith dissolve in a sea of humanity.
Genre: Documentary | Duration: 20 Mins
DANCE OF THE gODS
THEYYAM
Theyyam is an ancient ritualistic art form from North Kerala, India, where myths and legends come alive. It intricately weaves together the rich cultural heritage and beliefs of ancient tribes, dating back millennia before the advent of Hinduism.
Genre: Documentary | Duration: 30 Mins
THE SECRET LIVES OF AgHORI SADHUS
The Aghoris, enigmatic ascetics devoted to Lord Shiva, embark on a path of spiritual enlightenment amidst the cremation grounds of India. Delving into the esoteric realm of Aghori rituals, they seek transcendence beyond the confines of mortal existence, embodying the eternal quest for liberation.
Genre: Documentary | Duration: 20 Mins
A SPECTACLE FOR THE gODS
kULASEkHARAPATTINAM
In the quaint village of Kulasekharapattinam, nestled in the southern reaches of Tamil Nadu’s Tuticorin district, the festival of Dusshera unfolds with unparalleled splendor. Here, amidst the jubilant fervor, ancient myth and tradition intertwine to create a spectacle that transcends time.
Genre: Documentary | Duration: 20 Mins
DANCE OF THE TIgERS PULI kALI
Puli Kali is a vibrant expression of South Indian folklore, deeply rooted in traditions spanning centuries. Held during the auspicious festival of Onam in Kerala, it captivates with its unique blend of art, culture, and celebration.
Genre: Documentary | Duration: 25 Mins
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conTenT Buys from inDiacasT aT mipTv
INDIACAST (A TV18 & VIACOM18 VENTURE) –BRINGING INDIA TO THE WORLD
FOR SYNDICATION ENQUIRIES @ MIPTV
BOOTH NO: R7-D28
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IndiaCast, a joint venture between TV 18 an Viacom 18 , is India’s first content multi-platform content monetization company.
IndiaCast is mandated to drive Domestic Distribution, Placement Services, International Channel distribution and AD Sales, Digital Distribution and Content Syndication for Viacom 18 and TV 18 Channels.
IndiaCast distributes its channels in more than 75 countries across the globe. Additionally, with a rich and extensive product catalogue of over 40,000 hrs, IndiaCast syndicates content in 35+ languages across 135 countries.
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CONTENT BUYS FROM INDIACAST
MANGAL LAXMI
ThE STORY OF TwO SISTERS
This is a powerful tale of sisterly devotion between Mangal and Lakshmi. Mangal, a 35-year-old woman juggles the roles of a daughter, a wife, and a daughter-in-law with unyielding dedication. But at the core, lies her undying love for her sister, Lakshmi, who is 22 years old. Mangal treats Lakshmi as her very own daughter. Her only goal is to find Lakshmi a perfect match. A husband as perfect as lord ram, so Lakshmi doesn’t endure the hardships and turmoil Mangal is facing with her husband Adit. This is a captivating tale of Love, Sacrifice, and Mangal’s unbreakable commitment in ensuring that Lakshmi marries a man who loves and respects her.
Category: Family Drama, Production Year: 2024, Episodes-On Air
MERA BALAM THAANEDAR
ThE OFFICER hUSbAND
Marriage is the primary aim of the Indian society and a lot of parents scam by making fake birth certificate of under-aged girls to get them married early. This is a story about Veer and Bulbul who cross path because of one such scam. Bulbul is a 16-year-old girl who believes that she is 18 as told by her family. Bulbul is chirpy, friendly, helpful, carefree girl who hates studies. Her elder sister Drishti is just the stark opposite. She is studious and aspires to do a Master’s degree. Drishti is about to marry IPS Officer Veer who is an honest Officer and was recently in news for halting a Community Wedding involving underaged girls. The local politician Bhavani and her son Rana were under fire for organising this event. On the day of the wedding, Drishti is nowhere to be seen and assuming that she has eloped, the family pleads with Veer’s father to marry Veer to Bulbul instead. The twist in the tail is that Bulbul herself is 16 and the man who was in news for halting the marriage of underaged girls is himself going to be part of the scam. What happens when the truth is revealed? Will this marriage survive?
Category: Family/ Social Drama, Production Year: 2024, Episodes-On Air
DOREE
STORY OF A GIRl ChIlD
Even today there are millions of girls in India who are abandoned at birth. Doree is a story of one-such girl, who was deserted at birth by her own family solely because she was a girl, an “inferior gender” and considered to be a burden.
Ganga Prasad, a weaver of Banarasi sarees, while praying at the banks of the Ganga river, finds a girl child floating in the river. He saves the girl and despite his disability, adopts her. The girl now named Doree grows up to be smart, charming and free-thinking, who questions societal norms.
On the other side is a powerful, rich Thakur family who are infamous for their legacy of sons and male heirs. Ironically, the head of this family is a woman- Kailashi Devi Thakur. Kailashi devi believes that the family legacy can only be carried forward by the male child. She is the gatekeeper of the Thakur family’s patriarchal legacy.
The show is a clash between Kailashi devi’s small rudimentary thinking and Doree’s innocent progressive questions.
Category: Family/ Social Drama, Production
Year: 2023, Episodes -(On-Air)
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SHIVSHAkTI
ShIV ShAKTI (STORY OF FAITh, SACRIFICE & PASSION)
The story will be showcased from the point of view of Shiv Shakti. Their dramatic journey of love, duty, sacrifice and importantly their efforts and celebrations of transforming one another. This story will answer the questions as to why it is that when we say the ultimate husband, we think of Shiv. And when we give example of a woman who won her love with her intensity, we think of Shakti. Shiv, the greatest god in the universe, who neither dies nor takes birth. When nothing was in existence, he was there. Being the most powerful god, he is the calmest personality. Shiv is not a character; he is a personality to live. Despite of being God; he is a human at emotions. He behaves humanely. He is composed. He cries when he loses his loved ones. If he is the creator of everything, then he can destroy everything as well. Sati is the incarnation of the supreme Goddess Aadi Parashakti who created goddess Lakshmi and Saraswati. And herself came as Sati (daughter of Daksh) when needed the most. Initially she hates Shiv because of certain misunderstandings created by her father. Later when she discovers that the whole world worships Shiv, she falls in love with him and marries him.
Category: Mythology, Production Year: 2023, Episodes-On Air
SUHAAGAN
TwO SISTERS, ONE MARRIAGE
The show is based on a young girl, Bindya hailing from a small town in Uttar Pardesh, India. The show explores the quandary of a young orphaned Bindiya, who is Burdened with the household chores by her extended family who is only interested in taking over Bindiya’s inherited property. Despite her unfortunate circumstances and existential crisis, Bindiya is an innocent, thoughtful and optimistic elder sister who alongwith all her household chores takes care of her mischievous younger sister-Payal, while suffering the consequences of her pranks. Caught in the web of fate, Bindiya ends up getting married to the guy Payal is in love with. Thus begins the battle between the two sisters who see themselves as the rightful Suhaagan (married woman). Who will eventually win this warwhereas Bindiya is the rightful wife & her sister, who believes she is the choice & love of Randeep.
Category: Family/ Drama, Production Year: 2023, Episodes- On-Air
NEERjA- Ek NAYI PEHCHAAN
NEERjA
Neerja was born like any other child, but there was a stark difference between a normal kid and her; she was born in Sonagachi, an area considered the largest brothel in Asia- a home to sin, deceit, debauchery, and filth. With its countless brothels and immoral revelries, Sonagachi was loathed by every moral soul in the city. This is where she was born to Protima, one of Sonagachi’s prostitutes.Protima struggled to save her daughter from becoming another victim of man’s limitless appetite for lust. Despite having a problematic economic situation, she sent her to the best school and later to college so her daughter could get the best education. On the other end, seeing her mother slog it out day in and day out working as a nurse and doing other menial jobs, which of course was a façade Protima had put in front of her daughter, made Neerja feel the pain of her mother and motivated her to do good in life. However, it seemed like every girl born in Sonagachi had the same fate.
Category: Family/ Social Drama, Production Year: 2023 , Episodes: Eps 219 *30’
AGNISAkSHI- Ek SAMjHAUTA A COMPROMISE
Satvik & Jeevika live with their families when life takes an unforeseen turn for them. Jeevika meets with an accident which is allegedly caused by Satvik and loses the ability to have a child. Jeevika, unaware of this condition of hers, agrees to get married to Satvik, who she believes is her ultimate soulmate. Satvik on the other hand, wants to get married for his ailing father whose last wish is to see his son getting married. However, because of the accident caused by him, Satvik is blackmailed into marrying Jeevika. He eventually agrees, but only with a condition. Jeevika’s dreams are shattered when Satvik asks for a divorce on the first night of their wedding. How they manage their “conditional marriage” and navigate through this unique situation?
Category: Family/ Drama, Production Year: 2023, Episodes- 182* 30’
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CHAND jALNE LAGA
STORY OF lOVE, hOPE & PASSION
Set in the beautiful locales of a picturesque fictional town of Parasnagar - Chand Jalne Laga is a story of love, hope and extreme passion. This is a story of Dev and Tara whose fates are sealed from the day they came into each other’s lives when they were children. Destiny however throws a curveball, and they are separated from one another, which causes a rift in their beautiful relationship. This separation brings guilt and anger which keeps on building for the next 15 years before destiny decides for them to enter each other’s lives yet again. 15 Years Later- Their worlds collide again however, they are still wounded by their past, but deep down, they both are still the Dev and Tara who were the light in each other’s life. Will they ever be able to get back together to fulfil their incomplete love story?
Category: Family Drama/ Romance, Production Year: 2023 - 2024, Episodes: 82 X 30
jUNOONIYATT
ObSESSION
Junooniyat is a story of three individuals, Elahi, Jahaan and Jordan, dipped in love and entangled in a knotted thread of emotions, passion and delusion. It’s a journey where music is their anchor, savior and destination. This is a tale of love finding music for the soul. Elahi & Jahaan are each other’s world but Jordan tries to create a rift between them and gets married to Ellahi. Would Jahaan and Elahi’s paths cross again? Will Jordan succeed in extinguishing the lone surviving flame of melody from their lives? Or will their heartbeats create a symphony again to redefine love? Will music rescue the lovers, heal their broken hearts? Or will music succumb to the wild fantasies of a cynical man? These will be answered in a dreamy passionate tale of love dancing to the tunes of a throbbing, love-filled heart!
Category: Family/ Drama/ Musical, Production Year: 2023, Episodes- 190* 30
DHARAMPATNI
ThE FATE OF 2 COUPlES
Ravi, an extremely rich and powerful businessman is soon to get married to his childhood sweetheart Keerti. On the other hand, Malhar is getting married to Pratiksha only to get her family’s recommendation for his first job as a cop, which she is unaware of. Destiny brings Ravi and Pratiksha closer in odd sequences. Malhar ends up in an accident killing Keerti and convincing Pratiksha to take the blame, hiding the fact that the accident has led to Keerti’s death. Pratiksha gets arrested for accidental murder and with Keerti’s demise, Ravi breaks down completely. He uses all his wealth and power to save her from prison only to get married and to torture her. How will this marriage work out? Will Ravi get to know that Pratiksha did not cause the accident?
Category: Romance / Family/ Drama, Production Year: 2022, Episodes: 220 X 30’
SHERDIL SHERGIL (MISMATChED)
Manmeet Shergil is an extremely competitive girl and her only goal in life is to excel at everything. She moves out of her parent’s house to fulfil her dream of becoming an architect. After years of hard work, she becomes second in command at a prestigious firm. While she has no interest in marriage, she really wants to have a child and hence opts for an IVF. Her son “Anmol” is now her biggest support. Raj, the son of the owner, whose passion is to be a stand-up comic is now made to join the firm out of parental pressure. These two completely opposite personalities in an unavoidable situation pretend to be married and get stuck in a loop of lies with their family, leading to them actually getting married. Will Manmeet & Raj find love in their crazy imperfect marriage and realise they are perfect for each other?
Production Year: 2022, Episodes: 95 x 30’
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SAAVI’S RIDE
Saavi, a 21-year-old girl, rides a rickshaw in order to run her house and fund her education. In a twist of events, she ends up marrying a youth icon and businessmsn - Nityam Dalmia. How will they find love in this forced relationship? Join this journey to find out!
Category: Romance / Family, Production Year: 2022, Episodes
Commissioned: 363 X 30
PARINEETI
(TwO FRIENDS, ONE MARRIAGE)
‘Parineeti’ is a fascinating journey of two best friends - Parineet and Neeti, who are inseparable. While Parineet is content with her comfortable life and rooted in all her family values, Neeti is a strong opinionated girl who is determined to chase her dreams and become an air hostess one day. Their different outlooks and expectations from life lead them onto different paths but fate intertwines their lives together as they both fall for the same man, Rajiv and unknown to each other, marry him too. Will their friendship stand the test of time and love?
Category: Romance / Drama, Production Year: 2022, Episodes: On Air
SIRF TUM ObSESSIVE lOVE
Set against the backdrop of a medical college, ‘Sirf Tum’ highlights the nuances of a complicated relationship between two people, Ranveer and Suhani, who are two pieces of a puzzle that fit perfectly together. Suhani is a simple girl who lives a sheltered life in the constant fear of her father and always adheres to her family’s wishes. She has strong beliefs about love and puts the needs of others ahead of her. However, when she decides to become a doctor and attend a medical college to pursue her dreams, her father allows her to do so only on the condition that her focus will only be on her studies.But with destiny playing its trick, she crosses paths with Ranveer who is, unlike her, an impulsive and passionate guy who is pure at heart and goes after what he wants. He is a man of his words and would go to any extent to protect his loved ones. Though a bit reckless, he has a strong personality and believes in living in the moment. Fate brings Ranveer and Suhani together giving way to a new love story. As Ranveer’s fire-blazing nature causes a ripple in Suhani’s calm-water life, will this love story have a happy ending?
Category: Romance/ Family Drama, Production Year: 2021-22, Episodes: 232 X 30’
CHOTI SARDARNI
(ThE bRAVE hEARTED)
Womanhood is laced with many complexities imposed by culture, society, familial responsibilities and many times by self-inflicted fear. But the one who faces all the harsh realities and emerges triumphant is truly a strong woman. Chhoti Sardarni sketches the life of one such woman, Meher, a level-headed Punjabi girl who dreams of a perfect life with, Manav, the one she loves.
But all her dreams and hopes come crashing down due to unforeseen circumstances created by her mother Kulwant who is also the village chief. Kulwant has different plans for herself and her daughter’s political growth, and she and her sons murder Manav and arrange for a pregnant Meher to be married to the widow Sarabjeet with a young son, and a great political clout. Sarabjeet promises to be a father figure to her unborn child, as long as she mothers his own son. Fierce and full of fire, Meher emerges stronger, learns to combat her fears and becomes the protector of her family, a Choti Sarrdaarni.
Category: Romance/ Family Drama, Production Year: 2019 - 22, Episodes: 810 X 30’
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kI SAVARI
SAAVI
MOLkkI (A bOUGhT bRIDE)
Rooted deep in the rural parts of the states of Uttar Pradesh and Haryana in Northern India, rests a very disturbing concept of Bride Buying, thanks to the skewed sex ration in these states. Molkki is the story of Purvi, a girl who is sold by her father as a Bride to Virendar, the village chief who is a widower, twice her age, and a father to two kids.
She faces struggles of adjustment, identity and pride but above all, a man who is still in love with his late wife. Overnight, she must become a mother to his little boisterous children, while the family leaves no stone unturned in making her aware of her status as a Bought Bride from a family belonging to a lower class of society.
But Purvi is determined to fight this battle with dignity. She tries her best to adjust, and realizes that Virendar is not afraid to stand up for the right. Their mutual respect stands the tribulations thrown at them and soon blossoms into an unspoken, often unacknowledged love. Will they have a future together, or will the untold truth of the past stand in their way?
Category: Romance/ Family Drama, Production Year: 2020-21, Episodes: 322 X 30’
ISHQ MEIN MARjAWAN S2
(TO DIE FOR lOVE)
As a sequel to the popular series Ishq Mein Marjawan, this romantic thriller drama is yet another suspense story where love will be the biggest gamble of life.
Riddhima is a good hearted girl with an extremely strong moral compass. Being an orphan, she has craved love and belonging all her life, her dream is only to marry the man she loves - Kabir, a top cop, and have a family with him. Kabir has been on the trail of an extremely dangerous white collared criminal Vansh Raisinghania who “allegedly” under the garb of manufacturing cutting edge water sports equipment, deals with illegal weapons and drugs. Kabir has failed twice in catching him and as a patriot, he feels he owes it to his nation as his duty before anything. Riddhima sees Kabir worried and wants to help, Kabir asks her to become a mole and get into the world of Vansh, get closer to him and get the proofs against him which can help Kabir to implicate him and arrest him. But what happens when Vansh falls for Ridhima and he proposes to her for marriage. Will she see his good side and starts reciprocating the same feelings or will she betray his love to only realise that Kabir had a personal vendetta against Vansh and this was his masterplan to destroy him all the while.
Category: Romance/Thriller, Production Year: 2020-21, Episodes: 313 X 30’
ISHQ MEIN MARjAWAN
(TO DIE FOR lOVE)
Ishq Mein Marjawan (To Die for Love) is an intriguing and mysterious story about Aarohi who has been married into a fake family set up with con artists playing the role of her in-laws. Unaware of the dark secret behind her marriage, Aarohi loves her husband Deep to no end. However, she is soon confronted with the unbelievable truth and then framed for murders she didn’t commit.
Jailed, with her identity stolen, and with her family having mysteriously disappeared, she is left helpless, only to realize that she has been betrayed by the very man she loved more than life itself. Watch how she plans the ultimate escape from the prison, to unravel the mystery and to avenge herself from the man who deceived and framed her.
Category: Romance/ Thriller, Production Year: 2017-19, Episodes: 494 X 30’
www.pickle.co.in 53 India’s Only Media BIZ magazine for the world
BARRISTER BABU
(lIFE OF A ChIlD bRIDE TO bARRISTER)
Set against the archaic and orthodox backdrop of Kolkata in India, this is the story of an eight-year-old Bondita who is being married off to a 60-year-old man. But as fate would have it, her life takes a sudden tragic turn when her would be husband dies during the ceremonies! While she becomes prey to the social injustice that insist she live the life of a young widow, fate leads her to Anirudh, a London-return Barrister who wishes to liberalize women and unstrap them from cultural stereotypes. Seeing her plight, he steps up to marry her instead, in order to free her from the bondage of the conservative society. As he pledges to fight against the age-old norms and help Bondita find her identity, he unfolds a pathway for her to become a ‘Barrister’ . While Bondita asks some thought-provoking questions, Anirudh through his journey tries to fight them. Will Bondita and Anirudh be able to fight against this broken culture and mark the beginning of a revolution?
Category: Drama, Production Year: 2020-21, Episodes: 408 X 30’
WEB SERIES
LONDON FILES
An intense investigative thriller that follows homicide detective Om Singh as he reluctantly takes on a missing person’s case in a politically divided and criminally rife London city.
Category- Crime, Drug Usage, Thriller, Production Year: 2022, Episodes Commissioned: 6 X 32’
INSPECTOR AVINAASH
Set in 1998 UP, this is the story of a dynamic cop leading a Special Task Force which becomes instrumental in eliminating a dreaded weapons cartel.
Category: Drama, Thriller, Production Year: 2022, Episodes Commissioned: 8 X 50’
RAFUCHAkkAR
Rafuchakkar is a thriller-drama that revolves around the life of Prince Pawan Kumar Bawaria, a seemingly ordinary individual from Nainital. However, his world takes a tumultuous turn when he is arrested and accused of conning several powerful individuals across the country for bizarre scams from diet biscuits to low-cost airlines.
Category: Thriller, Drama, Production Year: 2023, Episodes Commissioned: 9 X 25
TAALI
A web series based on the life of transgender activist, Gauri Sawant, throws light on her daring transformation, the journey towards motherhood, and the battle that led to the inclusion of the 3rd gender in every document in India.
Category: Social Drama, Production Year: 2023, Episodes Commissioned: 6 X 30
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conTenT Buys from zee conTenT sales
Meet Zee at MIPTV Stand:R7.A11
Manjyot SANDHU
Senior Vice President
email: manjyot.s@zee.com
ZEE CONTENT SALES is the licensing and syndication arm of Zee Entertainment Enterprises Limited (ZEEL) and currently houses one of the largest libraries of Engaging and Entertaining content in the world. With over 300,000 HRS of Premium TV content, 150+ Original Web series and over 5000+ MOVIE TITLES
ZEE CONTENT SALES offers a wide array of content in multiple languages, covering all genres: Romantic, Family, Thriller and Historic Dramas; Reality and Formats; Lifestyle and Fitness Programmes including Nutrition, Cooking, Fitness and Beauty; Scripted Comedy; Kids; Adventure and Travel, and Factual Documentaries.
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CONTENT BUYS FROM ZEE
CONTENT SALES
SERIALS
ShIV ShAKTI
The story revolves around Shakti, an orphan, who believes in mending and making broken things better with love and care & Shiv, who is a widower struggling to return to normal life. The show will be set in the holy city of Varanasi, a place rich in culture & traditions
GENRE: Romance | Drama
EPISODES COUNT: 267 x 22’ | On-Air
RADhA MOhAN
Mohan, a charming flute player, turns bitter after the death of his wife Tulsi. Radha, who has loved him since their childhood, decidesto bring back hope and happinessin his life.
GENRE: Romance | Drama
EPISODES COUNT: 688 x 22’ | On-Air
GENRE: Romance | Drama
EPISODES COUNT: 122 x 22’ | On-Air
GENRE: Romance | Drama
EPISODES COUNT: 131 x 22’ | On-Air
KAISE MUjhE TUM MIl GAYE
Set in Mumbai, the show unfolds the tale of Amruta, a middle-class Maharashtrian girl who cherishes the sanctity of love and marriage. She believes in trust and determination to make relationships thrive. In stark contrast, Virat, a flamboyant Punjabi boy from Delhi, scorned by a shattered marriage, casting doubt on the institution of marriage. Their unlikely love story, punctuated by economic disparities, unfolds against the backdrop of their opposing beliefs, challenging them to bridge their differences, mending their emotional wounds, and rewriting the definition of love and family.
IKK KUDI PUNjAb DI
The heart of the story revolves around Heer’s unwavering determination and Ranjha’s relentless support for Heer, giving her the courage to confront injustice. The narrative highlights the strength of love, friendship, and inner fortitude as Heer faces challenging situations, ultimately becoming a symbol of resilience and empowerment.
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WEB SERIES
SATYAVAN SAVITRI
An epic saga that defines the power of true love and shows how a resilient Savitri fights for her love and brings her husband, Satyavan, back from the clutches of death.
GENRE: Mythology | Costume
EPISODES COUNT: 62 x 22’
SUNFlOwER - S1 & S2
Sunflower is a crime-thriller comedy series which narrates the story of a mysterious murder that takes place in Sunflower society. When Mr. Kapoor of Sunflower Society is found dead, the cops arrive and interrogate the neighbours. In a society full of quirky characters, who must have killed Kapoor and why?
GENRE: Crime | Comedy
EPISODES COUNT: S1 - 08 x 30’ | S2 - 08 x 30’
GENRE: Action | Thriller
AbhAY - S1, S2 & S3
Inspired by true events, the crime thriller revolves around Abhay Pratap Singh, a sharp investigating officer with the mind of a criminal, who can go to any extent to solve a case. Join Abhay as he sets out in the dark gruesome world of crime to save innocent lives, while dealing with his own personal demons.
EPISODES COUNT: S1 - 08 x 40’ | S2 - 08 x 40’ | S3 - 08 x 40’
GENRE: Action | Thriller
RANGbAAZ - S1, S2 & S3
Rangbaaz is a crime thriller inspired by real-life events. Set against the rustic backdrop of 90’s Gorakhpur, the binge-worthy series, replete with politics, murder and lust, revolves around a young college goer who turns into the city’s most feared criminals.
EPISODES COUNT: S1 - 09 x 35’ | S2 - 09 x 35’ | S3 - 06 x 35’
FIREFlIES: PARTh AUR jUGNU
Parth, a dejected teenager, finds a friend in Jugnu, a mysterious boy living in the forest. After Jugnu’s reality is revealed to Parth, the duo embarks on a mission to protect a mythologicaltree.
GENRE: Fantasy | Drama | Thriller
EPISODES COUNT: 10 x 45’
www.pickle.co.in 57 India’s Only Media BIZ magazine for the world
AYAlI
Tamil Selvi, a teenager, struggles with her dreams of becoming a doctor in the oppressive village of Veerappannai. Will she be able to break the 500-year-old custom that bars women’s education?
GENRE: Comedy | Drama | Romance
EPISODES COUNT: 08 x 35’
INTERNATIONAL PRODUCTIONS
SER - S1 & S2
‘Ser’ is an intriguing and fascinating series which has all the elements of sGenreense, romance, trust and betrayals, making it a perfect entertainment potboiler. The story traces the journey of a diligent detective Jad Harb, who goes through varied emotions while investigating one of the most complex cases of his career - the sudden disappearance of Amer Zahran, a renowned businessman.
GENRE: Thriller | Drama | Romance
EPISODES COUNT: S1 - 60 x 45’ | S2 - 60 x 45’
CARMEN
An adaption of popular Indian series ‘Kareena Kareena’, Carmen, a beautiful young lady from Alexandria comes to Cairo looking for an opportunity to achieve her dreams of being famous and rich. While applying for a new job, Carmen lies a bit in order to win the position; soon enough she finds herself in need of a thousand other lies to cover for the first little one. Her “fabrications” cause many sarcastic & comic incidents.
GENRE: Drama | Romance | Comedy
EPISODES COUNT: 60 x 45’
Al FORSA Al AKhEERA
Two heart-broken individuals, after sharing their lives and magical moments of first marriage with their respective partners, are compelled by the circumstances to be bonded into the holy institution of marriage for a second time, albeit with each other. This is a story about a second chance at life and marriage and their journey from hereon.
GENRE: Drama | Romance
EPISODES COUNT: 66 x 45’
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FILMS
jAwAN
CAST: Shahrukh Khan, Nayanthara, Vijay Sethupathi, Sanya Malhotra, Sunil Grover
Driven by a desire to rectify societal wrongs, Vikram embarks on a mission to obliterate Kalee and presents the government with a set of demands, setting the stage for an electrifying and highstakes showdown. The film delivers a strong social message about issues like the corrupt political system, challenges faced by farmers, and flaws in the healthcare system. It emphasizes the power of the index finger during elections as a means for citizens to actively participate in shaping the destiny of their country.
Director: Atlee Kumar
Genre: Action | Thriller
SAM bAhADUR
CAST: Vicky Kaushal, Sanya Malhotra, Fatima Sana Shaikh, Neeraj Kabi
Sam Manekshaw is one of the most decorated officers in the Indian army, serving for over four decades and fighting in five wars. He is the first army officer to be promoted to the rank of Field Marshal. This movie is his story.
Director: Meghna Gulzar
Genre: Drama
TEjAS
CAST: Kangana Ranaut, Veenah Naair, Anshul Chauhan, Rohed Khan, Varun Mitra
Revolves around the extraordinary journey of Tejas Gill, an Air Force pilot, and aims to inspire and instill a deep sense of pride in the valiant soldiers who tirelessly defend India, confronting numerous challenges along the way.
Director: Sarvesh Mewara
Genre: Action | Thriller
GhOOMER
CAST: Shabana Azmi, Abhishek Bachchan, Saiyami Kher, Angad Bedi
Young batting prodigy Anina loses her right hand on the eve of her international cricketing debut. A failed cricketer enters her life and offers her new hope. With innovative training, she becomes a bowler for the Indian cricket team, and they invent a new style of bowling.
Director: R. Balki
Genre: Drama | Sports
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GADAR 2
CAST: Sunny Deol, Ameesha Patel, Utkarsh Sharma
When Tara Singh goes missing during a skirmish and is believed to be captured in Pakistan, his son Jeete sets out to rescue him and enters a labyrinth from which they both must escape at all costs.
Director: Anil Sharma
Genre: Action | Drama
KADAK SINGh
CAST: Pankaj Tripathi, Sanjana S, Parvathy T
AK Srivastava an officer of the Department of Financial Crimes is diagnosed with retrograde amnesia despite which he solves the case of a Chit Fund Scam by listening to different perspectives of who he was and how he came to the hospital.
Director: Aniruddha Roy Chowdhury
Genre: Drama
TARlA
CAST: Huma Qureshi, Sharib Hashmi, Veenah Naair, Bharti Achrekar
Seeking to achieve something significant in life, Tarla Dalal rebels against societal expectations to empower herself and other women through the art of cooking.
Director: Piyush Gupta
Genre: Drama
bhOlAA
CAST: Ajay Devgn, Tabu, Deepak Dobriyal
Bholaa, who is released from prison after 10 years, is desperately waiting to meet his daughter for the first time. However, he finds himself in a precarious situation when IPS officer Diana Joseph leaves him with no choice but to help her in a high-pressure situation that involves the drug mafia, the common man and a truck-load of cops.
Director: Ajay Devgn | Genre: Action’
KISI KA bhAI KISI KI jAAN
CAST: Salman Khan, Pooja Hegde, Venkatesh Daggubati, Aamir Naik
Two younger siblings must wait to marry until their elder brother becomes attached, but he’s ageing and still a bachelor
Starring the most dependable Bollywood Superstar for box office hits. 13 back to back Superhits with collections more than US$ 14 million grossers
Director: Farhad Samji
Genre: Action
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MRS ChATTERjEE VS NORwAY
CAST: Rani Mukerji, Anirban Bhattacharya, Neena Gupta, Jim Sarbh
An immigrant Indian mother fights the Norwegian foster care system and legal machinery to win back custody the of her children
Director: Ashima Chibber
Genre: Drama
KhUDA hAAFIZ: ChAPTER 2 – AGNI PARIKShA
CAST: Vidyut Jammwal, Shivaleeka Oberoi, Dibyendu Bhattacharya
Sameer and Nargis’ tragic life changes for the better when they decide to adopt their friend’s orphaned niece. However, their fate takes a turn for the worse when Nandini gets kidnapped.
Director: Faruk Kabir
Genre: Action
VIKRANT RONA
CAST: Kichcha Sudeep, Nirup Bhandari, Neetha Ashok, Jacqueline Fernandez
When Vikrant Rona sets off to investigate a gruesome murder, a series of tragic deaths leads him to discover a supernatural connection. With varying signals and clues, Vikrant must find the killer.
The film received mixed reviews from critics but positive reviews from audience and thus became the fourth highest-grossing Kannada film at the time of its release.
Director: Anup Bhandar
Genre: Action | Drama
K.G.F: ChAPTER 2
CAST: Yash, Sanjay Dutt, Raveena Tandon, Srinidhi Shetty, Prakash Raj
Rocky successfully rises as the leader and saviour of the people of the Kolar Gold Fields. But, in his goal to fulfil his mother’s wishes, Rocky must tackle Adheera, Inayat Khalil and Ramika Sen.
The film made was a hit and entered the exclusive 100Cr club.
Director: Prashanth Neel
Genre: Action | Drama
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