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IFFI 2023: A BIG LEAP
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Incentives for international production houses announced to boost Live Shooting, Co-Production, VFX, Animation, Post-Production to make India a Global Filmmaking Hub
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THE PATHFINDER READY TO TAKE ON POST-PANDEMIC CHALLENGES, MEDIA VETERAN JYOTI DESHPANDE, SPEAKS HER MIND ON THE ROAD TO RECOVERY AND AND GRAND VISION TO HELP THE INDIAN M&E SECTOR NAVIGATE TOWARDS BECOMING A $100 BILLION INDUSTRY
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DECEMBER 2019
Special Issue
Amit Khanna poet, lyricist, writer, filmmaker and historian
Excerpts from the book published by Harper Collins India
AMAZEMENT
FOR A DECADE NOW, BIREN GHOSE HAS BEEN THE FACE OF TECHNICOLOR INDIA. HERE’S HOW THE GLOBAL M&E SERVICES GIANT HAS TRANSFORMED INDIA INTO ONE OF ITS MOST PROLIFIC GLOBAL HUBS FOR THE ANIMATION, VFX, GAMING INDUSTRY
THE MEDIA FOR FIVE DECADES, AMIT KHANNA HAS BEEN THE TORCHBEARER AND VISIONARY OF INDIAN MEDIA AND ENTERTAINMENT INDUSTRY. HIS NEW BOOK — ‘WORDS, SOUNDS, IMAGES’ — TRACES THE HISTORY OF M&E IN INDIA FROM THE INDUS VALLEY CIVILIZATION TILL MODERN TIMES. WE DELVE DEEP INTO HIS UNIQUE MIND...
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IFFI SHINES IFFI’S GOLDEN JUBILEE EDITION AT GOA WAS FULL OF ENERGY AND HOPE, AND WILL BE ETCHED IN OUR MEMORY FOR A LONG TIME. FROM HONOURING THE FILM INDUSTRY LEGENDS RAJINIKANTH AND AMITABH BACHCHAN TO DIGITAL INTERACTIVE EXHIBITION, MASTERCLASSES AND FILM BAZAAR, IT WAS A NINE-DAY CINEMATIC FEAST FOR FILM LOVERS AND INDUSTRY DELEGATES FROM ACROSS THE WORLD
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P Jayakumar CEO, Toonz Animation Group
INDIA AT MIPCOM 2023 CONTENT LeSSonS BUYSFroM FROM INDIA
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Filmed in Ukraine President Volodymyr Zelenskyy’s Palace, RRR song featuring lead actors Ram Charan and Junior NTR has garnered over 145 million views on YouTube
aniMation MaSterS SUMMit 2021 4-8 May
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Expanding Toonz’s global footprint and transforming it for new age viewing and learning in its 21st year, p Jayakumar, CEO, Toonz Animation Group, tells pickle that how the Indian animation pioneer is spreading positivity through MyToonz OTT platform, online animation education arm Ri8Brain www.pickle.co.in and1partnership globally India’s with Only studios Media BIZ magazine for the world www.pickle.co.in 1 India’s Only Media BIZ magazine for the world
GAME CHANGER INdIA’s NEw EduCAtIoN PolICy Allows studENts to PuRsuE CREAtIvE ARts, PERfoRMING ARts ANd dEsIGN wHICH wIll HElP M&E As AN AltERNAtIvE subjECt fRoM 6tH GRAdE to PHd. As AN AdvoCAtE of MAINstREAMING of MEdIA EduCAtIoN, AsHIsH sK HAs sPENt AlMost two dECAdEs PRoPAGAtING tHE IdEA to tHE woRld wItH tHE zEAl of A CRusAdER. IN AN INsIGHtful INtERvIEw wItH PICKlE, tHE fouNdER of PuNNARyuG ARtvIsIoN ANd sCREENyuG CREAtIoNs, tElls How tHE NEP Is A GAME CHANGER
Countdown to Glory!
NAATU NAATU As MM Keeravani’s song is nominated for Best Original Song at the Oscars 2023, SS Rajamouli’s RRR is redefining Indian cinema’s worldwide reach
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s the cinematic world converges, we find ourselves at the threshold of creative marvels and cultural amalgamation. The International Film Festival of India (IFFI) has long been an illustrious stage, illuminating the essence of global cinema, and alongside it, the captivating labyrinth of opportunities within the Film Bazaar. As cinephiles and industry aficionados, we’re privileged witnesses to this grand confluence of artistry and commerce. IFFI stands tall as a beacon of cinematic brilliance, drawing filmmakers, artists, and enthusiasts from across continents. Year after year, it transcends boundaries, showcasing the rich tapestry of diverse cultures through the lens of storytelling. The festival’s evolution mirrors the evolution of cinema itself, embracing innovation, celebrating tradition, and fostering dialogue that transcends geographical confines. From enthralling masterclasses by visionary filmmakers to thoughtprovoking panel discussions, IFFI serves as a melting pot of ideas and perspectives. It reverberates with the heartbeat of narratives that challenge, inspire, and resonate universally. The festival not only entertains but also educates, leaving an indelible mark on all who partake in its cinematic feast.
The Film Bazaar is more than just a marketplace; it’s a nurturing ground for ideas, collaborations, and synergies that shape the trajectory of cinema. Filmmakers find platforms to pitch their dreams, producers scout for hidden gems, and distributors seek narratives that resonate with global audiences. It’s an ecosystem that fuels the industry’s dynamism, fostering a continuum of creativity. At Pickle Magazine, we salute the spirit of IFFI and the Film Bazaar. We’re inspired by the fervor of filmmakers who dare to challenge norms and push boundaries. We are invigorated by the confluence of cultures and narratives that remind us of the beauty of diversity. We pledge to continue championing cinematic brilliance, celebrating the auteurs and visionaries who paint our world with the colors of their imagination. Let us keep the flame of cinema burning bright, lighting up our lives with the magic of storytelling! Please email your views and suggestions. We will gladly address any inquiries you have about Indian media and entertainment companies.
Alongside the cinematic extravaganza, the Film Bazaar stands as a bustling marketplace, where creativity intertwines with commerce. It’s a hub where budding talents meet seasoned professionals, where stories find patrons, and where the seeds of future cinematic marvels are sown.
n vidyasagar pickle media nat@pickle.co.in, www.pickle.co.in
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T he p ride of
THE SOUTH INDIAN FILM CHAMBER OF COMMERCE
Office Bearers of The South Indian Film Chamber Of Commerce
Shri Ravi Kottarakara, President Shri C.Kalyan, Chairman Building Committee Shri G.P.Vijayakumar, Vice President Shri T.S.Ramaprasad, Vice President Shri K.S.Ramakrishna, Vice President Shri M.Narasimhalu, Vice President Shri T.A.Arulpathy, Hon.Secretary Shri K.Krishna Reddy, Hon.Secretary Shri N.Ramasamy, Treasurer
indian cinema
PROUDLY CONGRATULATES
IFFI ON ITS
54 EDITION TH
The South Indian Film Chamber of Commerce T.R. Sundaram Avenue, 604,Anna Salai, Chennai - 600006 Email: sifcc1939@gmail.com Ph : 91 44 28295642 / 91 44 28295628
GLIMPSES FROM
IFFI-2023 10
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19 Award-winning films from various prestigious international film festivals this year, have been assorted in the IFFI Kaleidoscope
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IFFI Takes
New Wings
Shri. Anurag Singh Thakur Hon’ble Union Minister of Information & Broadcasting and Youth Affairs & Sports Government of India
Under Union Minister for Information and Broadcasting, Youth Affairs & Sports Anurag Singh Thakur’s visionary leadership, the Indian Film Sector and IFFI are transforming fast to become a force to reckon with on the global stage 12
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n the bustling coastal haven of Goa, the 54th International Film Festival of India (IFFI) on November 20 witnessed India increasing the incentive for foreign film production in the country to 40% of the expenses incurred with an increased cap limit of Rs.30 crore (exceeding $3.5 million). The incentive also has an additional 5% bonus for Significant Indian Content (SIC). “This paradigm shift in incentivizing film production serves as a testament to India’s commitment and support for artistic expression and reinforces our position as a preferred destination for cinematic endeavours”, he said while announcing the revised incentives. This one move is expected to catapult India into the realm of filmmaking on the global stage and promises to give it new wings so it can soar high. The Indian film industry is on the cusp of transformation under the leadership of Union Minister for Information and Broadcasting, Youth Affairs & Sports, Anurag Singh Thakur. At the heart of this vibrant cinematic carnival lies the Film Bazaar, celebrating its 17th year as the beacon of convergence between creativity and commerce. Inaugurating the Film Bazaar at the Marriott Resort in Goa, Minister Thakur hailed it as a haven for filmmakers, producers, and storytellers globally. He emphasized that the Indian media and entertainment industry, with its staggering 20% annual growth rate, stands tall as the fifth-largest and most globalized industry worldwide. This year’s Film Bazaar selection is an eclectic mix of diverse narratives— from fiction to documentaries, horror to animation—showcasing universal themes like diaspora, patriarchy, climate crisis, and nationalism. The Minister unveiled a refreshing addition, the “Book to Box Office” segment, seamlessly adapting 59 literary works into cinematic masterpieces. This new facet, aligned with the Prime Minister’s call for ease of doing business, stands a testament to India’s embrace of innovation in storytelling. The Minister also spearheaded a pivotal shift by enhancing incentives for foreign film production, offering a lucrative 40% coverage of incurred expenses,
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Anurag Singh Thakur’s visionary initiatives extended to nurturing young talent, as he announced a recruitment drive for the ‘75 Creative Minds of Tomorrow.’
with a heightened cap of Rs. 30 crores. This move aims to attract big-budget international projects, reaffirming India as a preferred cinematic destination. Anurag Singh Thakur’s visionary initiatives extended to nurturing young talent, as he announced a recruitment drive for the ‘75 Creative Minds of Tomorrow.’ This platform, rooted in the Prime Minister’s vision, champions budding filmmakers from remote corners of India, providing a gateway to their creative expressions. Recognizing the transformative role of original content creators, the Minister unveiled the Best Web Series (OTT) Category, accentuating the festival’s evolution. Inclusivity remained a cornerstone, with IFFI showcasing films from 40 remarkable women filmmakers and ensuring accessibility for differently-abled delegates across all venues. Moreover, the Minister highlighted legislative advancements, such as the Cinematograph (Amendment) Bill, 2023, broadening the legal framework to encompass copyright protection and combat piracy. In his closing remarks, the Minister envisioned IFFI as a beacon of cultural exchange, echoing India’s journey as it approaches its 100th year of Independence. His aspirations for IFFI transcend a mere event, envisioning a legacy that continues through Amrit Kaal. Under Anurag Singh Thakur’s stewardship, IFFI emerges not just as a festival but as a catalyst propelling the Indian film sector into a realm of boundless creativity, global resonance, and inclusive storytelling—a testament to India’s vibrant cinematic spirit.
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CInema in
IFFI BY N Films to be showcased
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75
Creative Minds of Tomorrow (CMOT) 14
Countries
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Wom Filmm
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INDIA THE WORLD’S AUDIO VISUAL FACTORY
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in action
NUMBERS
men makers
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Cinema of the Masterclasses World Section
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IFFI 54 receives 2926 entries from 105 countries; 3 times more international submissions than last year Docu-Montage section featuring documentaries from around the world to be showcased at IFFI this year Restored Classics section featuring 7 world premieres of the world class restorations by NFDC-NFAI under the National Film Heritage Mission introduced at 54th IFFI
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IFFI rooted in the idea of Vasudeva Kutumbakam
Best Web Series (OTT) Award introduced at IFFI 15
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IFFI-2023
Spotlights India’s Global Ambitions
The revamped guidelines for filming incentives, combined with India’s proactive participation in major film markets and the setup of an Animation VisualEffect Gaming and Comic (AVGC) National Centre for Excellence, herald an exhilarating chapter in India’s cinematic evolution 16
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$3.5
million Incentives for international production houses announced to boost Live Shooting, Co-Production, VFX, Animation, Post-Production to make India a Global Filmmaking Hub
T
he International Film Festival of India (IFFI) 2023 has emerged as a transformative platform, heralding a new era for India’s cinematic prowess on the global stage. This grand cinematic rendezvous, a collaborative effort between the Ministry of Information & Broadcasting, the National Film Development Corporation, and the State Government of Goa, holds a special place as a cornerstone in propelling India’s film industry onto the world map. As a catalytic force driving the nation’s cinematic evolution, the inaugural of 54th edition of the festival once again served as a platform for India to announce sweeping revisions to its filming incentive guidelines on November 20.
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Acknowledging the pivotal role incentives play in economic growth, job creation, tourism, cultural promotion, and global reputation, Union Minister for Information and Broadcasting Anurag Thakur announced the revision of existing incentive scheme at the inaugural of the 54th edition of IFFI in Goa. He announced that the incentives for Live Shoots and Animation/ Visual Effects/Postproduction Services have now been significantly increased up to 40%, capped at $3.5 mn (or upto $4 mn with state incentives per project. This will place India amongst the countries offering the highest film incentives, signifying a substantial leap that positions India favourably among contending countries.
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and Postproduction.
Furthermore, the proposed revisions aim to streamline processes and encourage investments by distinguishing between Live Shoots and Animation/Visual Effects/Postproduction Services. These include a simplified application process, exemptions from prior permissions for specific services, and an additional 5% bonus for projects incorporating Significant Indian Content.
At the heart of IFFI 2023 lies a bold vision to catapult India as a sought-after filming hub, showcasing its multifaceted cultural heritage, breath-taking landscapes, world-class post-production facilities and manpower, and unrivalled storytelling capabilities to a global audience. However, recognizing the necessity for further incentives to allure high-value projects, the government has embarked on a strategic endeavour to elevate India among the most sought-after filming destinations worldwide.
The grand reveal of India’s revised filming incentive guidelines becomes a defining moment, poised to redefine India’s stance in the global film industry. These revisions represent a pivotal step towards positioning India as the foremost choice for major overseas productions, marking a transformative journey in the nation’s cinematic landscape.
The resounding success of recent Indian films, most notably the epic RRR directed by the acclaimed SS Rajamouli, has played a pivotal role in elevating India’s global recognition. RRR’s triumph at prestigious international awards ceremonies such as the Golden Globes and winning an Oscar stand as a testament to India’s evolving cinematic prowess and cultural storytelling.
The existing incentive schemes entailed reimbursements of up to 30% of qualifying expenditures incurred during filming within India, with an imposed cap of Rs 2 Crore. While these incentives yielded benefits, their limitations became evident in deterring larger-scale projects and inhibiting the growth potential of sectors like Animation, Visual Effects,
The reception of RRR in global markets, particularly in North America, has not only redefined Indian cinema but
Key Features of Revised Incentives •
I ncrease in Incentive Percentage: A significant increase in the incentive for foreign film production from 30% to 40%.
•
ap Limit and Additional Bonus: The C incentive for foreign film production in India now stands at 40% of the expenses incurred, with an increased cap limit of$3.5 mn ( INR 30 crore). An additional 5% bonus is offered for projects with Significant Indian Content (SIC).
•
•
•
oost to AVGC: The incentives have B been extended to cover animation, VFX, and post-production services with the aim of promoting and supporting a comprehensive spectrum of filmmaking endeavours in the country. Objective: This step aims to attract medium and big budget international film projects to India, giving a boost to the country’s efforts in becoming a favoured destination for cinematic endeavours. revious Incentive Scheme: Last year, P India announced an Incentives Scheme offering up to 30% reimbursement of production expenses in the country, capped at Rs 2.5 Crore.
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•
estament to India’s Commitment: T This shift in incentivizing film production showcases India’s commitment to supporting artistic expression and solidifies its position as an attractive destination for filmmakers.
•
ligibility E Criteria: International productions approved for shooting after 01.04.2022 by the Ministry of Information & Broadcasting and, for documentaries, by the Ministry of External Affairs, qualify for this incentive scheme.
•
isbursement of Incentives: The D incentives will be disbursed in two stages - Interim and Final. The final claim can be made once the project is completed in India, subject to the recommendation of a Special Incentive Evaluation Committee.
•
dministration of Incentive Scheme: A The Film Facilitation Office (FFO) under the National Film Development Corporation (NFDC) is responsible for executing this scheme. FFO serves as a single-window facilitation and clearance mechanism, promoting a film-friendly ecosystem in India.
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also highlighted the growing acceptance of culturally rooted films among diverse audiences. Rajamouli’s innovative marketing strategies, coupled with collaborative efforts across the industry, have amplified the film’s success, marking a watershed moment in India’s cinematic journey. Industry stalwarts and global cinema veterans, including filmmakers like Mani Ratnam, alongside endorsements from luminaries such as Steven Spielberg and James Cameron, signify the expanding global footprint of Indian films. Their acknowledgment underscores the universal appeal and storytelling prowess that transcend linguistic barriers. India’s proactive measures during the G20 Summit, combined with the remarkable achievements of films like RRR, underscore the nation’s commitment to fostering a collaborative environment and embracing diverse narratives. The revamped guidelines for filming incentives, combined with India’s proactive participation in major film markets and the setup of an Animation Visual-Effect Gaming and Comic (AVGC) Centre for Excellence, herald an exhilarating chapter in India’s cinematic evolution. As India positions itself as a powerhouse for film production, the revisions in incentives promise a new era of growth, innovation, and cultural representation on the global stage. Moreover, the revised incentives aim to stimulate economic growth by enticing foreign productions, ultimately leading to increased spending across various sectors, including
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India’s cultural richness, diverse landscapes, and exceptional post-production capabilities have long been lauded globally. However, recognizing the necessity for further incentives to allure highvalue projects, the government has embarked on a strategic endeavour to elevate India among the most sought-after filming destinations worldwide accommodation, catering, transportation, and equipment rental. This surge in investment would not only bolster the entertainment industry but also foster job creation and contribute significantly to the local economy. Additionally, the showcasing of India’s diverse landscapes, cultures, and stories on the international cinematic canvas promises to
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SNAPSHOTS From IFFI 2023 Opening Ceremony
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The Minister of State for Fisheries, Animal Husbandry & Dairying, Information and Broadcasting, Dr. L. Murugan felicitates the cast and crew of the opening film “Catching Dust” at IFFI-54
transform these filming locations into tourist attractions. The allure of visiting places featured in beloved movies or TV shows could potentially boost tourism, thereby contributing to the sustained growth of local economies in the long run. The positive exposure garnered through films shot in India would not only enhance the country’s global image but also position it as an attractive destination for tourists, investors, and other industries seeking collaboration and investment opportunities. India’s revamp of filming incentive guidelines signifies a resounding call to stakeholders across the global film
India’s proactive measures during the G20 Summit, combined with the remarkable achievements of films like RRR, underscore the nation’s commitment to fostering a collaborative environment and embracing diverse narratives 22
industry. These far-reaching revisions not only propel India as an appealing filming destination but also signify a commitment to innovation, inclusivity, and collaborative growth on the international cinematic stage. As India embraces this transformative journey, the world eagerly anticipates the dawn of a new era in Indian cinema, one characterized by creativity, diversity, and global resonance. Through IFFI 2023, India articulates its commitment to fostering an inclusive, diverse, and vibrant film industry. It also acts as a crucible for fostering innovation and nurturing talent. The resonance of of the 54th edition of the festival will extend far beyond its duration, leaving an indelible mark on India’s cinematic trajectory. The collaborations initiated, partnerships forged, and insights gleaned from this cinematic carnival will become catalysts propelling India’s film industry towards a future characterized by innovation, collaboration, and global eminence. In essence, IFFI 2023 emerges not just as a festival but as a pivotal juncture in India’s narrative of cinematic resurgence. Its role as a conduit for collaboration, innovation, and global exposure not only elevates the festival itself but also signals the dawn of a new era where India’s film industry stands poised to captivate the world with its unparalleled storytelling and cinematic brilliance.
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India’s geographical and cultural diversity make it a filmmaker’s dream destination. With locations ranging from snowcapped Himalayan peaks to sandy beaches, filmmakers can easily replicate backdrops of Mandarin China, Afghanistan, Jamaica, and Arabian nights 23
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Madhuri Dixit honoured with ‘Special Recognition for Contribution to Bharatiya Cinema’ Award at 54th IFFI “An icon across the ages, Madhuri Dixit has graced our screens with unparalleled talent for four incredible decades”, said Anurag Singh Thakur.
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n a glorious tribute to the legendary actress, Madhuri Dixit, the 54th International Film Festival of India honoured her with ‘Special Recognition for Contribution to Bharatiya Cinema’ Award. With an illustrious career spanning four remarkable decades, Madhuri Dixit has left an indelible mark on the Indian film industry. Union Minister for Information & Broadcasting and Youth Affairs & Sports Anurag Singh Thakur along with MoS Information & Broadcasting, Dr. L. Murugan, and Goa Chief Minister Pramod Sawant announced the award at the inaugural function of 54th IFFI held at Panaji, Goa today.
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Her ability to bring diverse characters to life has enthralled audiences across generations. The ‘Special Recognition for Contribution to Bharatiya Cinema’ Award stands as a testament to Madhuri Dixit’s exceptional achievements and her enduring impact on Indian cinema. A lead actress in Hindi movies of 1980s, 90s and early 2000s, Madhuri Dixit received six Filmfare Awards and had been nominated for the Filmfare Award for Best Actress a record fourteen times. Dixit made her film debut in ‘Abodh (1984) and received wider public recognition with Tezaab (1988). In 2014 she was appointed the UNICEF Goodwill Ambassador in India.
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Film Bazaar 2023 A Tapestry of Cinematic Brilliance The 17th edition of Film Bazaar has an exciting addition called the VFX & Tech Pavilion. Its purpose is to encourage filmmakers to think beyond the traditional methods of capturing scenes and instead explore inventive ways to craft and shape stories using cutting-edge technology
Prithul Kumar MD, NFDC Marketing Director, Film Bazaar 2023
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n the lively setting of Goa, the 17th NFDC Film Bazaar unfolded on Monday at the Marriot Resort alongside the esteemed International Film Festival of India (IFFI), heralding an atmosphere brimming with creativity and cinematic visions. Union Information and Broadcasting Minister, Anurag Thakur, inaugurated the event, emphasizing its significance in shaping India’s cinematic landscape. With applause filling the air, the festival embarked on a journey celebrating innovation, storytelling, and global collaboration. On the occasion, Thakur said “the Indian media & entertainment industry, with an annual growth rate of 20%, is hailed as the fifth-largest and most globalized industry in the world”. In its 17th year, the Film Bazaar has become an indispensable cornerstone of the IFFI, transcending borders and evolving into one of Asia’s biggest film markets, the minister added. The festival is showcasing India’s proficiency in Visual Effects (VFX) as a key theme, marking the country as a hub for pioneering visual storytelling on a global
The Co-Production Market will have 12 additional documentary projects apart from its 20 international feature film projects. For Film Bazaar 2023, we received 142 projects from 19 countries featuring a diverse range of 27 languages scale. This year, the Film Bazaar has a newly curated “VFX & Tech Pavilion” which intends to make the filmmakers aware of the latest innovations, to explore the possibilities of storytelling by not just the traditional way of “taking the shot”, but also “creating the shot”. At the heart of Film Bazaar are its core elements—the Co-Production Market, Work-in-Progress Lab, and Book to Box Office—facilitating partnerships, sparking innovative projects, and embracing diverse cultural narratives. The Co-Production Market, established in 2007, facilitated international collaborations. This year, it is hosting 20 feature-length projects from 11 countries in 13 languages, broadening horizons in storytelling.
A notable addition is the inclusion of Documentaries, recognizing the power of globally resonating reality-driven narratives. The section features 12 projects from 7 nations in 17 languages, selected from 98 entries across 15 countries. ““We proudly present twelve documentaries from 7 countries in the Coproduction Market, exploring life in 17 different languages. It’s a journey into the heart of reality through the lens of filmmakers,” said Thakur.
silent film—captivating audiences with their narratives. The Screenwriters Lab is mentoring 8 projects out of 140 applications, while the Book to Box Office program facilitated connections between publishers and filmmakers. Producer’s Workshops, Student Producers Workshops, Exhibitions, and Pavilions are nurturing talents and collaborations, celebrating global cinema’s richness.
He informed that this year, the selection of films for the Film Bazaar reflects a diverse mix of fiction, docu-shorts, documentaries, horror films, and even an animated film that deals with universal themes relating to the diaspora, patriarchy, urban angst, extreme poverty, climate crisis, nationalism, sports and fitness.
The Creative Minds of Tomorrow, a brainchild of Thakur, is fostering innovation among young talent. This initiative is witnessing exponential growth, stimulating creativity and ideation among India’s youth. Film Bazaar will prove to be a nurturing ground for 75 talented young cinematic professionals from various disciplines.
The video library platform, the Viewing Room, shows 190 submissions, a few submissions from which will be selected for the Film Bazaar Recommends (FBR). “The Work-in-Progress Lab is where filmmakers show the raw beauty of their work. Doubling the project count from last year, we have 10 projects ready to unveil this year,” the Minister said.
Thakur also announced that as a nod to innovation and in line with the Prime Minister’s call for ease of doing business, an exciting new component, “Book to Box Office,” has been added which will showcase 59 submissions seamlessly making the jump from books to screens. In the sidelines of the event, the Minister also inaugurated Google Arts and Culture Hindi exhibit which is an online hub having images and short videos from Hindi films.
The Knowledge Series offers industry professionals a platform to explore global market trends through panels, masterclasses, and discussions. International panels added depth, fostering knowledge exchange. Market Screenings present a variety of films—7 short films, 32 features, 3 animations, 2 documentaries, and 1
The Film Bazaar promises an immersive experience, marking a celebration of collaboration and innovation within the evolving global film industry—a gathering aimed at fostering creativity for the cinematic marvels of the future
The 10 recommended films from a variety of genres to be showcased in Film Bazaar at IFFI 54TH include documentary, horror, climate crisis, fiction etc. The films are in English, Hindi, Bengali, Marwari, Kannada, and Maori. The Film Bazaar showcases the official selection of the feature-length projects of the Co-Production Market from India, Bangladesh, Sri Lanka, USA, UK, Singapore, Germany, France, Poland, Luxembourg and Israel. The selected filmmakers will be pitching their projects to International and Indian producers, distributors, festival programmers, financiers, and sales agents at the open Pitch. As the inaugural day concluded, the Film Bazaar promises an immersive experience, marking a celebration of collaboration and innovation within the evolving global film industry—a gathering aimed at fostering creativity for the cinematic marvels of the future.
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GOOGLE AND CINEMA
Google Hails Power of Indian Stories Sanjay Gupta, Country Head and VP Google India launches at Film Bazaar 2023, the Hindi Cinema Project, a Google Arts & Culture initiative with 21 partners that features 7000 images and videos, and 120+ curated stories
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anjay Gupta, the Country Manager and Vice President of Google India, announced Google’s commitment to preserving and showcasing Indian cinema’s cultural impact at the 17th edition of Film Bazaar as he unveiled plans for a new online visual hub that would serve as an extensive repository, chronicling India’s cinematic journey and storytelling prowess. This repository would host a vast collection of exhibits and images, showcasing the evolution and influence of Indian cinema on a global scale. Delivering a compelling address at the inauguration of Film Bazaar, Sanjay Gupta reiterated Google’s commitment to providing a platform for diverse voices from India and globally. He emphasized
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the integral role of storytelling in preserving culture and inspiring societal change, highlighting the deep influence of cinematic narratives. He also emphasized the profound impact of global cinema on India while highlighting the country’s immense contributions to storytelling worldwide.
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Sanjay Gupta expressed his gratitude for the festival, acknowledging its pivotal role in showcasing the best of global cinema to India while also projecting Indian stories onto the international stage. He underscored the festival’s significance as a convergence point for the world’s finest cinematic creations. In his address, Sanjay Gupta celebrated the universal appeal of storytelling, emphasizing its ability to transcend cultural barriers and unite people worldwide. He highlighted Google’s commitment to providing a platform for everyone to express themselves, emphasizing the profound influence of storytelling in touching people’s lives.
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“When a story from a faraway land strikes a chord with a completely new culture, it underscores that our similarities truly outweigh our differences. The world is actually one family. This resonates with me personally. At YouTube, we share a very similar purpose—to give everyone a voice and to show that stories have the power to move people and touch their soul,” Sanjay Gupta said. Recognizing India’s rich storytelling heritage, Gupta paid homage to iconic epics such as the Ramayana and Mahabharata. He emphasized their timeless relevance in imparting wisdom and life lessons that continue to resonate across generations.
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Moreover, Sanjay Gupta attributed the transformative impact of technology, particularly YouTube, in revolutionizing the storytelling landscape. He applauded the platform for democratizing storytelling, enabling anyone to become a storyteller and helping share diverse Indian narratives with a global audience. The Google India executive showcased the platform’s role in putting lesserknown Indian villages, like Tulsi village in Chhattisgarh, on the global map through the creative endeavours of YouTube creators. In the village, he said, every third person is a YouTube Creator.
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Sanjay Gupta celebrated indie filmmakers for their remarkable storytelling and acknowledged influential creators like Ashish Chanchlani, King, and ISRO for their role in amplifying Indian stories worldwide via YouTube. Furthermore, Sanjay Gupta highlighted the dual role of technology in protecting content creators and viewers’ interests. He elaborated on Google’s efforts to combat fakes, using advanced technology to safeguard creators’ content and deploying AI and machine learning to detect and suppress inappropriate content on YouTube.
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CMOT
Unshackling India’s Creative Powerhouse The Creative Minds of Tomorrow (CMOT) initiative, conceived in 2021 under the Azadi Ka Amrit Mahotsav, stands as a testament to India’s burgeoning talent in the cinematic realm
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Elevating Creativity in 2023
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n the vibrant landscape of India’s Media and Entertainment industry, a groundbreaking initiative has been unfurling its wings, ushering in a new era of creativity and innovation. Born from the visionary mind of I&B Minister Anurag Thakur, The Creative Minds of Tomorrow initiative has been a pioneering force, striving to unearth and cultivate the potential of India’s budding creative minds. Designed to provide a platform for aspiring talents from diverse backgrounds and regions across the nation, CMOT encompasses 75 young cinematic professionals delving into 10 distinct filmmaking disciplines.
A Journey of Milestones Since its inception, CMOT has charted an inspiring trajectory marked by notable milestones. Partnering with renowned entities such as Shorts TV, the initiative hosted a riveting 53-hour Video Challenge, inviting participants to articulate their vision of ‘India@100.’ The response was overwhelming, with a staggering 1000 entries received across various categories, culminating in the selection of 75 exceptional talents. Maharashtra, Tamil Nadu, and Delhi emerged as fertile grounds for creativity, boasting 38 of the brightest minds nurtured by CMOT’s inclusive platform. This confluence of talents from disparate regions underscored the program’s commitment to fostering a nationwide community of creative excellence.
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The strides taken by CMOT only intensified in the ensuing years. The year 2023 witnessed an unprecedented surge in applications, totaling a staggering 600 across the 10 filmmaking categories. Notably, Animation, VFX, and VR emerged as the torchbearers of interest, embodying the cutting-edge amalgamation of technology and storytelling. The hallmark ‘MISSION LiFE’ 48hour filmmaking challenge epitomized collaboration and creativity. Participants engaged fervently, showcasing ingenious narratives within the stringent time frame, emphasizing CMOT’s role in honing and nurturing talent in the face of challenges.
A Glimpse into the Future As the initiative strides into its newest chapter, CMOT continues to evolve and expand its horizons. With sessions commenced from November 5th, featuring enriching masterclasses and immersive experiences, the stage is set for the unveiling of the CMOT Talent Camp, slated for November 24th. This talent recruitment drive is poised to be a pivotal juncture, solidifying CMOT’s position as the harbinger of India’s creative force. CMOT stands as a testament to India’s inexhaustible pool of creativity and talent. It is not merely a platform but a movement that fosters unity, innovation, and empowerment. As it navigates the evolving landscape of the Media and Entertainment sector, CMOT paves the way for a future where India’s creative minds shine brightly, illuminating the global stage with their brilliance and ingenuity.
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VFX & Tech Pavilion
Where
Creativity Meets
Technology The VFX and Tech Pavilion at Film Bazaar isn’t just an exhibit; it’s a testament to the blend of creativity and technology, signalling a future where storytelling extends beyond imagination’s boundaries s the International Film Festival of India (IFFI) unfolds its vibrant canvas in 2023, an exciting addition is currently captivating enthusiasts and filmmakers alike: the Film Bazaar’s VFX & Tech Pavilion. Nestled within a hanger along the Promenade, overseeing the serene expanse of the sea, this pavilion represents a shift in the way storytelling and filmmaking technology are explored.
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traditional methods are being compared to the endless opportunities presented by the latest in VFX and cutting-edge technologies.
A collection of stalls adorns the Pavilion, each offering a peek into the future of cinema. Here, filmmakers aren’t just “taking the shot” but delving into the vast possibilities of “creating the shot.” The
As attendees stroll past these stalls, they’re enveloped in a world of innovation. Experts and enthusiasts engage in discussions that seamlessly weave between reality and the enchanting
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For the first time in Film Bazaar’s history, the VFX and Tech Pavilion beckon creators to witness an array of innovation. Here, within the bustling confines of the Pavilion, stands a tribute to cinematic artistry - a range of stalls showcasing the forefront of VFX, animation, virtual reality, and CGI.
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realms of technology. The atmosphere buzzes with excitement, punctuated by expressions of wonder as minds discover the potential offered by these technologies. Brands like Google Arts and Culture, Netflix, Amazon Prime Video, Sony, Innovative and other esteemed contributors showcase the endless possibilities - from crafting intelligent characters to fashioning entire digital worlds. Enthusiastic filmmakers gather around demonstrations, fueled by newfound inspiration. Conversations buzz with excitement as creators brainstorm ways to incorporate these innovations into their storytelling, envisioning narratives
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that push beyond traditional boundaries. The Pavilion isn’t merely displaying technology; it fosters a playground for dreams. It’s not just about CGI or VFX; it’s a fusion of art and science, where imaginative canvases meet technological innovation. Attendees aren’t just spectators; they’re active participants in exploring these possibilities. Engaging with experts and exploring the stalls, they’re shaping their cinematic visions, weaving narratives that transcend the norms. The VFX and Tech Pavilion at IFFI 2023 leaves an indelible mark—a testament to the relentless spirit of innovation.
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Indian Cinema al r u t l u C l a b A Glo Wave Riding on New Horizons In the captivating world of cinema, India’s narrative has transcended borders and languages, resonating globally. Ravi Kottarakara, President of the Film Federation of India and South Indian Film Chamber of Commerce, delves into the burgeoning success of Indian cinema on the international stage.
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ndia, a cinematic powerhouse, not only commands attention on its home turf but also casts an indelible impression on the global film landscape. The Indian film industry has seen a remarkable evolution, driven by burgeoning talents, technological advancements, and a fearless exploration of diverse themes and narratives. This transformation has led to a pivotal moment where Indian content finds acceptance worldwide, thanks to the expansion of subtitles and dubbing into various languages. The advent of fresh talents, exposure to cuttingedge technology, and a daring venture into novel subjects and themes have positioned Indian cinema uniquely on the global platform. The emergence of titles like RRR, Kantara, KGF, Pushpa, Vikram,
the entertainment sector but also as a substantial contributor to India’s economic growth, aiming to reach $5 trillion by 2025.
Ravi Kottarakara
Baahubali, Jailer, Pathan, 2018: Everyone is a Hero, and the recent sensation Jawaan exemplifies this global resonance. What sets Indian cinema apart is not just its vastness but also its ability to cater to regional nuances, captivating not only the national but also the international audience. This evolution is pivotal, not only for
One striking facet is the seamless reach of Indian content across over 100 countries through major streaming platforms, marking just the beginning of an expansive journey. Surpassing Hollywood, Indian cinema boasts one of the widest global distributions, transcending language barriers to touch hearts universally. Indian cinema’s triumph lies in its capability to create films tailored for local or regional audiences while retaining a universal connect, showcasing its unrivaled global appeal. This evolution marks an exciting chapter in Indian cinema’s history, setting the stage for a more expansive and inclusive future on the global cinematic canvas.
(Ravi Kottarakara, a film industry veteran of 40-years, is also a champion for the growth and development of the Indian film industry. He is President of India’s leading film industry body Film Federation of India (FFI) and also President)
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2018: Everyone is a Hero
Unveiling the Story Behind India’s
Oscar Entry
Jude Anthany Joseph, the acclaimed director behind the stirring Malayalam film ‘2018: Everyone is a Hero,’ reveals the emotional journey and challenges behind crafting a narrative born from personal strife and hope. As the film earns its place as India’s official entry in the Oscars’ Foreign Film category, Jude shares with Pickle the inspiration that propelled him to bring a tale of humanity’s triumph during the Kerala floods to the silver screen - Watch Jude’s film in the Indian Panorama section Your film ‘2018: Everyone is a Hero’ has been chosen as India’s official entry for the Oscars’ Foreign Film category. Can you share the inspiration behind creating this movie? In 2018, during the devastating Kerala floods, I experienced a personal ordeal where my house was inundated, my car lost, and my family dispersed across different parts of Kerala. During those trying times when I was cut off from communication, an NGO called Bodhini approached me with a request. They asked if I could create an inspirational video offering hope to people in distress—a video that I myself desperately needed. It was then that I stumbled upon news clippings and videos from the flood aftermath, showcasing a story of humanity prevailing over the disaster. Witnessing people uniting to help each other, irrespective of religion, politics, or status, I felt compelled to share this narrative with the world through my filmmaking. That was the spark that ignited ‘2018: Everyone is a Hero.’
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What were the challenges you faced while making a film centered around such a sensitive and unprecedented subject? Convincing the team to embark on this uncharted territory was the most challenging aspect. Fear loomed large among the crew as no one had ventured into such a subject before. Technicians would initially commit but then disappear. To overcome this, meticulous planning and creating miniature sets were crucial in persuading everyone involved. Filming amidst a huge crew, heavy equipment, and simulated adverse weather conditions presented its own set of hurdles. However, with an exceptional team, we managed to complete the shoot in 104 days. How did you feel about the movie after its completion and release? After wrapping up the shoot and the editing process, I held strong belief in the movie’s potential success at the box office. Witnessing the final cut, my confidence
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Jude Anthany Joseph
surged, and I assured the producer that it would not only be a hit but also a film to be proud of in the future.
appreciation has been incredible, and I’m immensely grateful to each person who watched and loved the movie.
How was the audience’s reaction to the film upon its release?
What are your thoughts on the film being selected as India’s official entry for the Oscars?
I remember being present at the first-day, first-show screening. The overwhelming response from the audience, with people standing and applauding, moved me to tears. The emotional outpouring continued with viewers expressing gratitude, hugs, and heartfelt thanks for making the film. With each subsequent screening, the movie gained more traction and emerged as the all-time highest-grossing film in Malayalam cinema. The audience’s
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It’s an honour to represent India at the Oscars. I express my gratitude to the Film Federation of India, especially Ravi Kottarakkara sir, for their support and making this possible. I firmly believe in the potential of our film to bring the Oscar home this time. The movie has touched hearts, resonating with the audience, and I am hopeful that its universal message will captivate the jury at the Oscars.
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Flashback
of
iFFI
The International Film Festival of India (IFFI), in its 54 editions since 1952, has made a huge impact on Indian and international cinema. In the process, it has also created evergreen memories in the hearts and minds of filmmakers and other stakeholders. Pickle presents you handpicked photos from the albums of IFFI, chronicling the best moments and nostalgia
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1977 Veteran Indian filmmaker Satyajit Ray sharing a moment with his Japanese counterpart Akira Kurosawa
IFFI not only unveils the best films from around the multilingual country with the aim of providing a glimpse of the sheer range and dynamism of Indian cinema, it also puts together a remarkable slate of brand new world cinema titles 2013 Legendary singer Asha Bhosle
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1987 Actor Gemini Ganesan presenting special Jury prize for the Silver Peocock Award to the Chinese film The Outcast directed by Yao Shougang
1977 Italian filmmaker Michelangelo Antonioni enjoying Taj Mahal
IFFI has moved up a few notches since coastal Goa became its permanent venue in 2004. It now has a far more settled feel than ever before
1991 A cultural programme at IFFI, Madras
2000 Malayalam film director Adoor Gopalakrishnan and Jahnu Barua at open forum in 31st IFFI, New Delhi
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2017 Union Minister Smriti Irani presenting the Indian Film Personality of the Year Award to Amitabh Bachchan in the presence of Akshay Kumar
2007 Ambience of Inox at Goa during an IFFI screening
Year after Year IFFI provides a glimpse of the sheer range and dynamism of Indian cinema
2017 A cultural programme at a recent edition of IFFI
2007 Adoor Gopalakrishnan at open forum in 38th IFFI
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1993 Director Ram Mohan and Yugo Sako of the film Ramayana at IFFI press conference
1982 Jury members at Filmotsav Calcutta
IFFI is India’s number one film festival. Cinema events of this kind are also hosted by Kolkata, Mumbai and Kerala. But none can match IFFI for size, scope and vintage
1981 Saeed Mirza, director Albert Pinto Ko Gussa Kyoon Ata Hai at press conferece
Author, journalist Burjor Khurshedji Karanjia at IFFI at press conferece
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2007 Inaugrual address by Shah Rukh Khan during 38th IFFI
2008 Address by Kamal Haasan at 39th IFFI
IFFI has been graced by Hugh Welchman, Luc Besson, Phil Noyce, Krzysztof Zanussi, Kim Ki Duk, Paul Cox, Michael Winterbottom, Susan Sarandon, Michelle Yeoh, Atiq Rahimi, Jiri Menzel and Majid Majidi
2010 Veteran Film Maker Yash Chopra inaugural address during 41st IFFI
Airshow, one of the attractions at IFFI.
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Amitabh Bachchan sharing a lighter moment.
1986 Filmotsav 86, Director Shyam Benegal and actress Sushma Prakash at press confrence at Jubliee Hall, Hyderabad
Each year, IFFI is setting new parameters with regard to its technical standards of sound and projection and the entire experience of watching a movie
Evergreen actor Dev Anand at IFFI
K P Kottarakara, President of South Indian Film Chamber of Commerce at IFFI
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2016 Ramesh Sippy at IFFI
2005 Shyam Benegal at 36th IFFI
The first international film festival of India is rightfully credited with triggering a burst of creativity in Indian cinema by exposing young Indian filmmakers to the best from around the world, especially to Italian neorealism
2006 Garam Hawa director M S Sathyu at IFFI
2009 Sharmila Tagore at an interaction during 40th IFFI.
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A brainstorming session at IFFI.
Bappi Lahiri and director Buddhadeb Dasgupta at IFFI.
Seven decades on, IFFI continues to provide a useful platform to young Indian filmmakers who work outside the mainstream distribution and exhibition system and in all languages
1993 Kalpana Lajami, Bhupen Hazarika, Dimple Kapadia of Rudali at a press conference
Actress-filmmaker Suhasini Mani Ratnam at IFFI
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2005 Superstar Rajesh Khanna at 36th IFFI
2011 Tamil actor Suriya at 42nd IFFI
The world has changed beyond recognition since IFFI was first mounted, but the annual event continues to help aspiring filmmakers and technicians to engage with cinema from around the world to either learn the ropes or draw inspiration for honing their skills
2012 Irfan Khan and Tabu at press conference during 43rd IFFI
2009 Malayalam megastar Mammootty during 40th IFFI
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1993 Press Conference by Jabbar Patel director of Ek Hota Vidhusak
1987 Renowned director G V Iyer addressing press conference of his film Madhavacharya
The Indian Panorama, a section that is made up of both features and nonfeatures, opens global avenues for films made by veterans and newcomers alike
1993 Director Goutam Ghose at a press conference
1986 Ramesh Sharma, director of New Delhi Times, addressing press conference
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2018 Keerthy Suresh at the 48th IFFI
Akshay Kumar and Goa Chief Minister Manohar Parrikar at Inaugural
As a vehicle of Cultural Exchange, DFF promotes International friendship, provides access to new trends in world Cinema, generates healthy competition and, in the process, helps to improve the standards of Indian Films.
2009 Asha Parek during 40th IFFI
2013 Actor Pavan Kalyan at IFFI
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2019 French Actress Isabelle Huppert being felicitated with Lifetime Achievement Award IFFI-2019
2019 Rajinikanth being awarded with Icon of Golden Jubilee of IFFI
IFFI now has a permanent home. Could any film festival venue be more inviting than salubrious Goa? No two ways about it: the hospitable Indian state with some of the world’s finest beaches is the place to be on the last days of November
2020 Biswajit Chatterjee being presented the Indian Personality of the year award in IFFI-2020
2021 IFFI honours lyricists Prasoon Joshi with ‘Film Personality of the Year’ Award
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2021 Actor Ranveer Singh performing at the inaugural ceremony of IFFI-2021
I&B Minister Anurag Singh Thakur with the Actor, Salman Khan at IFFI-2021
Given its vintage and scope, the International Film Festival of India is steeped in history to an extent that no other Asian festival can match
2022 Asha Parekh honoured at the closing ceremony of 53rd IFFI
2022 Chiranjeevi honoured with the ‘Indian Film Personality of the Year Award’ at IFFI-2022
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