Pickle October 2016 MIPCOM Issue by Pickle -- Indian M&E Biz

INDIAN ENTERTAINMENT BIZ GUIDE O C TOBE T O BE R 22016 016

5th Edition Towards $100 billion Indian M&E Sector

25th-26th October 2016 Hotel Le Meridien, New Delhi Knowledge Partner

Embracing Disruption to Stay Competitive Best Minds, Best Talent, Best Content Principal Partner

KEY PLENARY SESSIONS Powered By

Convergence of the new multiplier for M&E’s USD 100 bn Vision The Big Picture Dialogue – Will there be Symphony at the Altar of Convergence? Solving the Funding Conundrum – The Case of a Bottle Half Filled?

Gold Sponsors

Disrupt, Change and Connect – Takeaways for Traditional Platforms from Online Innovations Skill set Hunting for Digital Disruption

Associate Sponsor

Delegate Kit

Corporate Contributor

Indian Cinema – Making the Journey from Volumes to Valuation Censorship to Creative Expression: The Changing Phase of Indian Cinema GST: Game Changer for M&E Sector The Road Ahead for the Music Industry Caught in the Cross Fire – Policy vs Practitioners in the Sporting Arena

Pickle_October_2016_Cover.indd 1

Contact:

Vaishali Shrivastava/Neetu Sikka Tel: +91 11 45771053/ 45771016 (D) / 45771000 (Extn. 254/406) Neetu Sikka Mob.: + 91 9910275190 | Email: neetu.sikka@cii.in

www.picklemag.com www. ww.picklemag.com

COLORS A Journey Of Ideas Eight years on, COLORS continues to grow from strength to strength taking on every challenge thrown in its path helped by the incredible idea that differentiates the brand from others. An insightful chat with Raj Nayak, Nayak CEO, COLORS, the flagship entertainment channel of Viacom 18 Media Pvt Ltd

08-10-2016 11:23:47

INDIAN ENTERTAINMENT BIZ GUIDE O C TOBE T O BE R 22016 016

5th Edition Towards $100 billion Indian M&E Sector

25th-26th October 2016 Hotel Le Meridien, New Delhi Knowledge Partner

Embracing Disruption to Stay Competitive Best Minds, Best Talent, Best Content Principal Partner

KEY PLENARY SESSIONS Powered By

Gold Sponsors

Disrupt, Change and Connect – Takeaways for Traditional Platforms from Online Innovations Skill set Hunting for Digital Disruption

Associate Sponsor

Delegate Kit

Corporate Contributor

Pickle_October_2016_Cover.indd 1

Contact:

Vaishali Shrivastava/Neetu Sikka Tel: +91 11 45771053/ 45771016 (D) / 45771000 (Extn. 254/406) Neetu Sikka Mob.: + 91 9910275190 | Email: neetu.sikka@cii.in

www.picklemag.com www. ww.picklemag.com

08-10-2016 11:23:47

MAKE THE CONNECTION WITH A SEAT AT OUR TABLE FROM CREATION TO DISTRIBUTION. EVERYONE IS HERE.

Conferences: April 22–27, 2017 Exhibits: April 24–27 Las Vegas Convention Center | Las Vegas, Nevada USA

From creation to consumption, across multiple platforms and

AMERICAN FILM MARKET & CONFERENCES November 2-9, 2016 Santa Monica AmericanFilmMarket.com

countless nationalities, NAB Show® is home to the solutions that transcend traditional broadcasting and embrace content delivery in new ways. Welcome to the intersection of media, technology and entertainment.

103,000+ MEDIA AND ENTERTAINMENT PROFESSIONALS

FROM 160+ COUNTRIES BUYERS

D I S T R I B U TO R S

Pickle_October_2016_Cover.indd 2

FILMMAKERS

FINANCIERS

PRODUCERS

WRITERS

NABShow.com

Join Us! #NABShow

08-10-2016 11:23:50

MAKE THE CONNECTION WITH A SEAT AT OUR TABLE FROM CREATION TO DISTRIBUTION. EVERYONE IS HERE.

Conferences: April 22–27, 2017 Exhibits: April 24–27 Las Vegas Convention Center | Las Vegas, Nevada USA

From creation to consumption, across multiple platforms and

AMERICAN FILM MARKET & CONFERENCES November 2-9, 2016 Santa Monica AmericanFilmMarket.com

103,000+ MEDIA AND ENTERTAINMENT PROFESSIONALS

FROM 160+ COUNTRIES BUYERS

D I S T R I B U TO R S

Pickle_October_2016_Cover.indd 2

FILMMAKERS

FINANCIERS

PRODUCERS

WRITERS

NABShow.com

Join Us! #NABShow

08-10-2016 11:23:50

We hear voices.

3BEEP Uncommon creativity in the heart of New York City.

3B www.3beep.net

TIM WERENKO tim@3beep.net 01_pickle_oct_2016_inner.indd 1

CHARLES DARBY charles@3beep.net 08-10-2016 13:38:00

01_pickle_oct_2016_inner.indd 2

08-10-2016 13:38:02

01_pickle_oct_2016_inner.indd 3

08-10-2016 13:38:02

EUROPEAN FILM MARKET 

IT ALL STARTS HERE. 917 FEB 2017

9,200 Participants 540 Exhibitors 1,600 Buyers 780 Films 1,100 Screenings WWW.EFM-BERLINALE.DE

01_pickle_oct_2016_inner.indd 4

08-10-2016 13:38:02

Spécialités Indian Dishes TANDOORI & CURRY Want to combine lunch or dinner with CANNES meetings? Try Maharajah for a delicious meal

Le Restaurant

MAHARAJAH Timings: 12 to 14:30h and from 19 to 23h 29, rue Jean Jaurès – 06400 Cannes For reservation call 04 97 06 50 56 or email: jacqueline.perrot2@free.fr

01_pickle_oct_2016_inner.indd 5

08-10-2016 13:38:03

01_pickle_oct_2016_inner.indd 6

08-10-2016 13:38:03

01_pickle_oct_2016_inner.indd 7

08-10-2016 13:38:03

INDIA AT MIPCOM

TOP INDIAN M&E COMPANIES AT MIPCOM India’s emergence as a major market has captured international attention. Over 100 M&E companies from India are in full strength at MIPCOM with big plans. Majority of companies we listed here are permanent attendees at the MIP Markets and will be of great value for serious business INDIACAST MEDIA DISTRIBUTION ‘IndiaCast’ is India’s ﬁrst multi-platform ‘Content Asset Monetization’ entity, jointly owned by Viacom18 & TV18. Internationally we have a portfolio of over 10 channels (including Colors, MTV India International, Rishtey, News 18, 5 Colors regional Services and ETV Telugu) that are viewed in over 80 countries as linear services. With a rich content library of 30000 hours across genres, we syndicate content in over 135 countries in 30+ languages. Top drama series Balika Vadhu, Uttaran, Madhubala and Sasural Simar Ka have been syndicated across the world. The content has been dubbed/subtitled in various languages including Macedonian, Serbian, Bosnian, Azeri, Kazakh, Dari, Pashto, Swahili and French to name a few.

YOBOHO NEW MEDIA YoBoHo is the world’s Number One digital-ﬁrst content producer for kids, and home to the massively popular Hooplakidz brand. YoBoHo ( www.yoboho.com ) owns and operates HooplaKidz (www. youtube.com/hooplakidz ), the largest YouTube Kids and Family network, as well as 27 owned and operated channels in the vertical. YoBoHo generates a total of three billion views per year. It is the largest pre-school and K-12 educational network on YouTube . YoBoHo is now part of BroadbandTV (BBTV), which puts the Hooplakidz brand alongside the company’s key media brands TGN, the most engaged gaming network on YouTube.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 8

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:03

ZEE ENTERTAINMENT Zee Entertainment Enterprises Limited is India’s leading television, media and entertainment company. Through its strong presence worldwide, ZEE entertains 1 + billion viewers across 169 countries with over twenty brands. Zee Bollyworld is the world’s biggest compilation of premium Indian entertainment content. A one point source with access to over 220,000 hours of premium programming that range from family dramas, romance, cookery, thrillers, game shows, music, travel, reality, formats and ﬁlm based events.

DQ ENTERTAINMENT INTERNATIONAL DQE is a global entertainment group with its production and distribution bases in Ireland, India, France, Manila and US, specializing in animation, gaming and VFX content production, licensing and distribution. DQE employs a large creative and production talent pool which has produced intellectual properties such as The Jungle Book, Charlie Chaplin, Peter Pan, Iron Man, Casper, Little Prince, Lassie, Robin Hood and other products, in partnership with international broadcasters, distributors and independent producers in Europe & USA.

EROS INTERNATIONAL Eros International Media operates on a vertically integrated studio model managing content as well as distribution and exploitation across all formats globally, including cinema, digital, home entertainment and television syndication. It has over 2000 films in its library and is at MIPCOM with new films. The group has a distribution network that spans over 50 countries, with offices in India, UK, USA, Dubai, Australia, Fiji, Isle of Man and Singapore. Eros International’s digital video service ErosNow is its flagship OTT arm.

NAAGAA ENTERTAINMENT MEDIA PVT LTD Naagaa Entertainment Media Pvt Ltd is a firm based in Chennai and is one of the leading media syndication businesses in India catering to the content requirements of international television channels. The firm was registered in the year 2005 and is engaged in the business of distribution of motion pictures, tele-films, serials, animations and documentary programmes in more than ten Indian and International languages. Prior to the registration of the firm, the media syndication business was being carried on in the name of Pyramid entertainment exports and Nataraj Exports, Chennai for over two decades.

SACOM MEDIAWORKS Sacom Mediaworks is an India-based media and entertainment company that creates, and licenses content Bollywood across a variety of platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses Awards shows, Live Entertainment Events, Feature Films & Drama Series. Sacom Mediaworks has a proven track record of syndicating content globally.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 9

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:04

HUNGAMA DIGITAL MEDIA ENTERTAINMENT PVT. LTD. Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content. With partnerships with over 400 content creators and owners, Hungama has licensed digital rights to millions of video and music content.

SHEMAROO ENTERTAINMENT LTD. Shemaroo Entertainment Ltd. is one of the largest integrated Animation, Film Production, Post Production and Distribution players in India With its partnership with giants like British Telecom in UK, Etisalat in Middle East, and all the major telecoms in India, Shemaroo is at the forefront of the digital age. Shemaroo is also the largest home video brand in India.

PRIME FOCUS TECHNOLOGIES Prime Focus Technologies is the technology subsidiary of Prime Focus, the global leader in media and entertainment industry services. CLEAR™, its award-winning Hybrid Cloud-enabled Media ERP Suite and Cloud Media Services, help broadcasters, studios, brands, sports and digital organisations drive creative enablement, enhance ecosystem efﬁciencies and sustainability, reduce cost and realise new monetization opportunities.

GREEN GOLD ANIMATION Green Gold Animation has pioneered the exciting, new era of Animation in India -- that of homegrown content for children and is today the leading content provider to many of the major kids TV channels across India and Asia. Green Gold’s Chhota Bheem has been the most watched animated show in the country for the last 8 years (followed by 72% of Indian kids).

ULTRA MEDIA & ENTERTAINMENT Ultra Media & Entertainment is a fully integrated studio engaged in multiple aspects of entertainment, including full-scale production and distribution. It boasts a library of over 1500 titles comprising of award winning & blockbuster feature films, TV Dramas, Animation, Music and Digital Content. Over the years, Ultra has diversified into a wide spectrum of services such as film production and post production services.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 10

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:04

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 11

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:04

MIPCOM MUST

MIPCOM is the year’s most anticipated global market for entertainment content across all platforms. Each October, the industry’s major players from TV and ﬁlm – converge in Cannes to create a new world of entertainment. MIPCOM turns every moment into an opportunity, transforming four days of meetings, screenings and conferences into deals, from blockbuster programming to ground-breaking partnerships. AndMIPJunior - the leading showcase for kids programming which takes place the weekend before MIPCOM - unites the world’s most inﬂuential buyers, sellers, producers, digital players, publishers and licensing executives who present, discover and screen the very latest content

` Shonda Rhimes, creator and writer of groundbreaking hit shows and one of the most celebrated and inﬂuential producers in Hollywood, has been named MIPCOM 2016 Personality of the Year. The internationally respected Rhimes, whose TV credits include ABC Studios’ ‘Grey’s Anatomy,’ ‘Scandal,’ ‘Private Practice,’ ‘How to Get Away with Murder,’ and ‘The Catch ’ will be honoured at a gala dinner for leading international television executives at the Carlton Hotel, Cannes, on Wednesday 19 October and will be featured at a Media Mastermind Session in the Grand Auditorium of the Palais des Festivals.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 12

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:04

UST DO THINGS

` Discover the very best of Japanese content and culture through the MIPCOM 2016 Country of Honour programme, including an incredible opening night party and 2-day conference schedule showcasing the latest innovations in animation, drama, formats and documentaries from Japan. Japanese public broadcaster NHK and WOWOW, the country’s largest premium pay broadcaster, will co-host two 4K HDR world premieres at the MIPCOM 2016 Country of Honour Opening Party. There will also be a Kagami Biraki sake ceremony in the VIP lounge, and seven top Japanese chefs will be specially ﬂown in to prepare food for guests.

As part of Japan Country of Honour, kazuo Hirai, President and CEO, Sony Corporation opening keynote will be the ﬁrst in a series of top-level industry addresses at MIPCOM 2016. Sony is a unique brand that continues to provide compelling entertainment experiences to audiences around the world, through its array of cutting-edge technologies, content and services.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 13

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:06

_ MIPCOM 2016 will showcase VR with a series of Virtual Reality Panel Sessions, focusing on creativity, production and ﬁnancing. The VR Sessions will take place from October 17-19 in the Palais des Festivals, and are supported by Sony Corporation. Speakers include James Milward (The Secret Location, executive producer of Halcyon, the VR series for SyFy), Nathan Brown (Discovery Communications, SVP, development and operations) among others.

Through its world class conference and event programme, MIPCOM offers the global media industry the hottest media trends focusing on this year’s theme of The New Television. It’s a whole new media world out there-where the power of choice prevails, where linear and non-linear feed into each other and where the crossover between digital and traditional is gaining momentum.

MIPCOM’s Carriage Deal Forum is the leading market place for streaming platforms, distribution of channels, and nonlinear services around the world. The third edition of the event expects 350 buyers to attend. This programme, designed to help foster carriage agreements between network operators, channels and OTT platforms, will take place during MIPCOM on Tuesday 18 October 2016. Among carriers participating in the Forum are Beln Media, Canal+ Groupe, Freesat, OSN, Roku and Telefonica while channel operators attending include Viacom International Media Networks, Ginx Esports, Insight TV, RTL International, Shorts TV, SPI international, Trace TV and TV One.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 14

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:07

With premium drama now a key driver in the TV industry, MIPCOM is doubling its offer of International Drama Screenings and will present a record number of brand-new shows from the USA, UK, Germany, France and China. The International Drama Screenings offer MIPCOM attendees an exclusive opportunity to discover the most creative new shows from the worldâ&#x20AC;&#x2122;s leading entertainment companies. This yearâ&#x20AC;&#x2122;s International Drama Screenings will be held on Monday 17 October, Tuesday 18 October and Wednesday 19 October. They will include seven sessions, with a total of eight brand-new shows.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 15

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:10

Raj Nayak CEO, COLORS

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 16

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:16

WORLD IS MY HOME As COLORS enters a new decade and spreads its wings, Raj Nayak, CEO, COLORS, the flagship general entertainment channel of Viacom 18 Media, talks to Pickle about his future plans of making the channel a household name across the world 17

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 17

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:17

Colors has successfully completed eight years. Stepping back, how has been the journey as a leader and how does it look ahead as you step into the second decade? COLORS has turned 8 this July. The journey so far has been very challenging, exciting, and of course rewarding. The experience has been beautiful. To be one of the last players in the GEC space and still be counted among the leaders in this space is satisfying. Over the last 8 years, our team has been at the forefront of disruption, innovation, cutting edge technology and high production values. We have taken that leap of faith in experimenting with new ideas, concepts, stories, shows, some of which have been hugely successful. Today, Colors is not only the leader in India but is also the favorite channel in the Indian diaspora transcending over 150 countries where we telecast. Brand Colors today has also made its presence in the regional space with Colors Marathi, Colors Kannda, Super Colors, Colors Bengali, Colors Odiya and Colors Gujarati. We now also have an English GEC channel in India called Colors Infinity. The Petal continues to spread its wings.

pickle entertainment biz guide

Whatâ&#x20AC;&#x2122;s the biggest challenge in satisfying viewers week after week for years together to be in top of the GES league? The challenge, and this is not just true for COLORS but for all broadcasters is to engage with the viewers day in and day out, identify and curate stories that touch an emotional chord and build a relationship with the consumers. The irony and the nature of this business is that there is no fixed formula for success. The taste of the consumers and their preferences keep changing and what you thought worked today will not necessarily work tomorrow. You have to keep experimenting & reinventing all the time. And that is where the experience and understanding of the team comes into play. The viewership data keeps fluctuating quite a bit and now with weightages being shuffled with market expansion, the dynamics also keep evolving, because at the end of the day you like it or not, thatâ&#x20AC;&#x2122;s the currency on which you are measured. Another challenge is the growing cost of talent and it is funny that in a country of 1.4 billion, we still talk about talent crunch, especially on the creative side. Truth be told, this is a big challenge. LIKE PICKLE IN FACEBOOK

www.picklemag.in

Milestones of COLORS Q Launched on 21 July 2008; COLORS occupied #3 position in the launch week itself Q Broke series of Saas-Bahu sagas, offered completely differentiated content. With new stories touching viewers hearts, COLORS won them in no time Q The channel became #2 in the 10th week of launch Q #1 in just nine months, breaking 10 years leadership of Star Plus Q With shows like Uttaran, Na Ana Iss Des Laado, Sasural Simar Ka, Madhubala and Udann, the success spree continued Q Channel also transformed the old format shows like Jhalak Dikhla Jaa, with Bollywood Diva, Madhuri Dixit Q First channel to introduce international finite series, a critically aclaimed ‘24’ Q COLORS reinvented the done to death genre of comedy with launch of Comedy Nights with Kapil; #1 non-fiction show across its existence Q In the plethora of fiction offerings, COLORS introduced finite series, changing the face of the Indian television – ‘Naagin’; #1 show across Hindi GE channels through its entire journey Q Only Hindi GE channel which runs multiple successful non-fiction format shows throughout the year Q Regained #1 position in Dec’15, under the BARC regime Q Currently enjoys #1 position in weekday Prime Time (1900-2400) The immediate future looks very different for content, platforms and consumers -- when we visualize (4G, virtual reality)? Where are we heading? Really? How come we don’t see it that way? As far as I foresee, the next 10 years will be the golden era for content curators like us. To start with, the television penetration continues to grow. We are in just 160 million households out of 275 million homes and we are expected to add at least another 70 million homes in the next 3-5 years, which has the potential to grow the viewership by another 40%. This is huge. Statistics has shown that the average TV viewing time has been consistently growing. Besides this, now we will be able to also deliver our content through the digital platforms. Now with companies like Reliance Jio making broadband easily accessible and making it easier to view content without buffering, it will enhance the viewer experience through these platforms. This will create additional viewers and incremental monetization opportunity for us. Having launched our own OTT platform Voot, our viewers will not only be able to catch up and watch content as per their convenience

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 19

but will be also able to binge watch some of our popular serials. So I would say the future seems bright & exciting. Do you see visible changes happening around media business today? The transformation is towards digital. Has it impacted general entertainment channels? There is digital transformation taking place, no doubt about it, but this transformation is not happening at the cost of television. GEC channels are growing at almost 15% to 20% CAGR and I don’t see this trend changing in the next few years. In fact with new revenue streams opening up, it will only further benefit GEC channels. The way we see digital is another form of technology to deliver content. This is a golden era for content creators and curators like us. Colors Channel has been one of the major drivers of the Viacom 18 group’s revenues. What has been contributing to its growth? If I have to put it simply, we have a great sales team. Having said that, Colors as a brand is in the General Entertainment Space and it is LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:21

Today, Colors is not only the leader in India but is also the favorite channel in the Indian diaspora transcending over 150 countries where we telecast

There is fair amount of money going into digital and it will continue to grow. But that is true for any new medium... see how radio has grown in last 10 years. In the short run it may impact certain niche channels, and I was reading an article recently where the trend is that money is shifting back to television. There are lot of areas which digital has to address as a medium, first and foremost transparency, then third party and independent measurement system, and the biggest challenge being what impact does the creatives have on the small screen. The way I see it at least for the foreseeable future, digital will compliment television and both will coexist & the success of either medium will not come at the cost of the other.

natural that its contribution will be high since its audience base is high. Every decision we make as a team has to pass through a filter which is - Will the show rate for us? Will it help build perception for the channel? Will we be able to monetize? Will it add to the topline? How will it impact the bottom line etc etc. Sometimes a show may not necessarily be profitable but it helps build the equity of the channel or helps drive in new audiences. So there a number of factors we take into consideration while making decisions. The intent is that every show we put on-air must either give us ratings or revenue. But the primary factor being that we are here for profitability and therefore we don’t take our eye of the ball when it comes to acting objectives that we set for ourselves in meeting the topline and bottom-line. The fact that 4 to 5 of our shows constantly feature in the Top 10 Hindi GEC shows’ list, we have multiple slot leaders in the Prime Time and that we are the Hindi GEC destination which most consistently delivers non-fiction impact properties through the year – play an important role in us being able to soar up the revenues.

Absolutely! TV is here to stay… Even in the most advanced market – US – traditional TV continues to be the most effective medium for advertisers. When you look at our country, TV is by far the most efficient and the cheapest medium for advertisers to reach their target audiences. Just look at the differences in reach of TV vs. Print or any other medium and look at the size of advertising for each of these mediums, and you will have your answer. The way TV is consumed in India, it is not just an entertainment medium – it is a way of socializing. It is an inclusive medium for families to get together and spend quality time together! A picture of a gathering of 20-25 young men from different villages (some travelling from nearby villages), sitting in front of a common TV in a village which has access to electricity and to cable / satellite television to watch their favorite show, is a common one in our country .Yes traditional TV is here to stay and shall remain the most effective way to reach a wide base of audience .

In the traditional versus new emerging screens monetization is still tilted towards Cable & DTH viewership? Do you see changes in the immediate future?

pickle entertainment biz guide

Do you think television will continue to be the efficient way for an advertiser to reach a wide audience -- especially in India?

In the new emerging platforms, there seems to be more innovation on the technology side than on content creation. Your comments... Content is an evolving business and you create LIKE PICKLE IN FACEBOOK

www.picklemag.in

new content ever hour every day. Now even technology companies are venturing into the content business. Technological innovations will keep happening and that is a good thing as it will only help enhance the viewing experience for the end consumer. Technologies, platforms etc may evolve and change but content will always be here to stay.

potent super computers. However, with technology, unfortunately we have not only lost our privacy but also compromised our personal touch in the social space. It is upon us to make the best of the technology, but in the bargain not necessarily leave behind generations which are socially connected only through technology and not with a personal touch.

Disruptions continue to hit the legacy of M&E industry. But there are very few entrepreneurial disruptors in Indian media and showbiz space. Your comments? What are the disruptions that you would like to see in the Indian broadcast space?

How do you consume content? And in how many screens? What happens at your home front?

I agree with you, disruptors in the true sense are few and far between in the Indian media space. The broadcasters, including ourselves, aren’t willing to take big enough risks by experimenting significantly with either content or delivery mechanisms. I would like to see the Indian broadcast space to move towards how Hollywood and the US TV space function. We have laid the foundation with experiments like 24, Bigg Boss and Naagin, I would like to see more of such formats making its presence felt on Indian Television. Structured programming, with significant forward planning will be possible once the risk taking appetite of the broadcasters increase. I would like to believe with digitization (DAS) in its true sense, broadcasters will start getting a fair share of the distribution revenue that will help us reduce our dependency on advertising as more evolved markets will act as an enabler for broadcasters to invest more and take larger bets. What technologies excite you in the media space. Media and technology are married and both cannot live without each other? There is so much happening in this space. Media and technology of course are married, I am not sure how happily though, but definitely cannot live without each other! Look at the emergence of all the social media platforms, how at the click of a few keys, one can connect with the whole world in one go. Convergence has remarkably made the entire world into such a small yet deeply fascinating place. Mobile handsets have become so much more

I consume my news mainly through my twitter feed and if I’m at home I like to watch it on the big screen. If I am in an aircraft, I may consume an episode of my favourite serial on my ipad. Otherwise the thrill of watching content on big screen has its own charm. As human beings we prosper, we want a bigger car, a bigger home and a bigger TV… and my home is no different… my house help & drivers who are the biggest consumers of content watch it on the idiot box called TV. Finally, you have seen various turnarounds in the media and entertainment industry for over two decades. When you look at NOW what is the most exciting thing today? Personally for me the evolution that has taken place in the media & entertainment space in last 20 years is fascinating. The beauty is that as we speak it is evolving every day. Who would have thought you as an individual could broadcast live via Periscope from your handphone. How a celebrity with large fan following can reach out to more number of people than any mainstream newspaper with a single tweet? You can create your own content by shooting on a hand held device and upload it on Youtube for the world to see. Or the fact that social media can help you discover long lost friends and create a new virtual life with virtual friends. You could pause Live television with a DTH box, record & program shows to watch at your convenience. The concept of TV everywhere on your ipad or hand held device is mindblowing. Smart TV is where I can watch Netflix and app based content. The list goes on & on and every day I am learning something new.

Join & Connect

Acce s s

B row s e

S h owc a s e

contacts & ﬁlms

festivals & markets

your business

The essential B2B net working platform

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 21

w w w.cinando.com

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:23

Globally we have seen that language is no longer a barrier for consumers and good content finds resonance across geographies 22

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 22

Sanjay Jain LIKE PICKLE IN FACEBOOK CFO & Head of International Business, www.picklemag.in IndiaCast Media Distribution Pvt. Ltd

08-10-2016 13:38:23

INDIACAST AT MIPCOM

ENTERTAINING WORLD WITH INDIAN CONTENT ‘Our aim at MIPCOM is to reach out to the ever increasing base of partners and showcase our strong content offering’, says Sanjay Jain, CFO & Head of International Business, IndiaCast Media Distribution What’s IndiaCast’s focus and objective at MIPCOM 2016? MIPCOM allows us to engage deeper and understand the core consumer behaviour across our markets. Indiacast over the years has seen the interest of global television executives grow manifold in Indian content. Our aim is to reach out to the ever increasing base of partners and showcase our strong content offering. We expect to increase our already strong footprint across the globe and create stronger and more meaningful partnerships with our existing clients and newer prospects. IndiaCast syndicates content in over 100 countries in multi-languages. Can you elaborate? We have been growing our syndication business at a very fast pace and it is one of the strongest growth stories that we have. We now syndicate our content to over 135 countries across 30+ languages dubbed or sub titled in the local language We have a strong bouquet of differentiated content from our large portfolio of channels in India- be it Colors, MTV India, the regional Indian language channels and the News channels. The power of Indian way of storytelling, universal emotional hooks and fresh presentation has

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 23

broken all barriers and most of our series have received huge responses from viewers across territories Where are you heading? Globally we have seen that language is no longer a barrier for consumers and good content finds resonance across geographies. At MIPCOM this year, we plan to explore virgin territories for Indian content. Our current focus is on Central America & LATAM. Additionally , the biggest game changer is the digital platforms where the consumers are the king. We are seeing huge growth opportunities for Indian content on digital platforms and it is a big focus for us. What’s the challenge of heading the international business of IndiaCast and also being a CFO of the company? I have been associated with business very closely and hence the transition has been smooth… yes the only difference is that as international head, you look at cost as investments. As CFO, you would tend to put more controls but wearing business hat, now I tend to empower my team more.

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:26

Meet IndiaCast @ Stand: P-1/E73 We now syndicate our content to over 135 countries across 30+ languages dubbed or sub titled in the local language The power of Indian way of storytelling, universal emotional hooks and fresh presentation has broken all barriers and most of our series have received huge responses from viewers across territories Do you see a rise in export of Indian content as a genre global markets? Who gets attracted to Indian content? Most certainly, as Indian content is now serious competition to the Latin Telenovelas, Turkish & the Korean dramas. Viewers in CEE, CIS , SE Asia, South Asia, ME and Africa are enthralled by the Indian social, romantic and family oriented drama series. What are the new emerging markets for Indian content? Tell us some of the content from your catalogue trending across global markets? Recently Turkey has started to showcase Indian content to audiences there. Depending upon the performance we anticipate a good growth story there. There is a lot of cultural resonance between Turkey and India. Additional territories are opening up in SE Asia and Africa. We expect that soon we will receive positive response from China., Korea and LATAM . Balika Vadhu (The Young Bride) and Uttaran (Second Hand) have been our top performing series. In fact in certain territories both series rate more than the locally produced dramas Whatâ&#x20AC;&#x2122;s the market scenario for syndication? Is emergence of platforms like Netflix and Amazon Prime is set to alter the distribution landscape of the media vertical? Digital platforms are an opportunity and we look at it as a platform that will deliver newer audi-

ences in newer regions and newer demographics like the millennials. But on the larger point, we feel both traditional and digital business will coexist. Currently the OTT players are mainly focusing on Bollywood movies for Indian content but we expect that reality shows and drama series will soon be showcased on these platforms. How much of analytics is deployed for business results at IndiaCast? Analytics and real time feedback is changing business paradigms across sectors and entertainment is no exception. As far as our syndication business is concerned, we do in-depth analysis on key revenue contributing markets ranging from discussing with our partners on the kind of stories that work in different territories though I would like to say that Balika Vadhu is an exception. It is a trailblazer across regions. We are looking at syndication as a long term business opportunity and we do not offer any series which we believe will not work for the territory for immediate gains. We also monitor the ratings from each territory for our series Is automation key to content syndication in the coming days? Automation is more a business process optimization and improvement endeavour. It is currently in its infancy but yes we do agree that automation will eventually play a key role in freeing up important system resources and get more management focus on understanding consumer preferences in market.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 24

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:27

CONTENT BUYS FROM INDIACAST With a rich content library of 30000 hours across genres, IndiaCast syndicates content in over 135 countries in 30+ languages KASAM Kasam is about Randeep & Tanu who are deeply in love with each other. Randeep’sastrological chart predicts death for either him or his wife upon being married. Nonetheless they go ahead and get married. As fate would have it, Tanu ends up dying in a car accident soon after marriage. However, their love being so powerful, Tanu is reborn &comes back to him. She comes into his life 20 years later – in a most unexpected twist of events and in a form he expects the least. A different face but the same soul… Will Randeep recognise her? Will their love as pure and powerful succeed in uniting their souls? Commissioned Episodes: 260 X 30’ Available in HD

SHAKTI Shakti is the story about Soumya an innocent girl who craves for her father’s love since childhood. However, her father absolutely detests her and showers all his love and affection on her younger sister Surbhi. Just what is the secret behind Soumya’s birth? Why does her father hate her? Protected by her mother and younger sister, Soumya is unaware of the secret behind her birth and of her very identity. It is a story of a younger sister ﬁghting for the rights and acceptance of her elder sister into the society because she was born different. She wants her sister to be loved and cherished as any other normal person. Commissioned Episodes: 260 X 30’ Available in HD

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 25

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:28

NAAGIN- SEASON 2 COMING SOON Naagin is Shivanya’s story, an “Iccha-dhaari Naagin” (Shape Shifter) who can shape shift from snake form into human. Her parents were killed by a group of people, 25 years ago, and now she has come into their lives for revenge.As fate has it Ritik the son of one of the couple who killed her parents, falls in love with her and marries her. Somewhere along the way despite her own plans, Shivanya starts falling in love with Ritik. How will she resolve the conﬂict between her need for revenge and the love she feels, both of which are equally strong forces? After the success of Season 1, Naagin is coming soon with season 2 which will be more promising, thrillingand gripping. Starring Mouni Roy as the female protagonist along with Arjun Bijlani as the male lead. Production: 2015 -2016, Episodes: 62 X 60’, Available in HD

BEINTEHAA Beintehaa is about an unlikely but passionate journey of two equally headstrong protagonists who don’t see eye to eye on anything let alone love. Zain is a rich young man while Aliya is a lower middle class girl. Zain hates the concept of love, whereas Aliya totally believes in love. Zain’s family, the Abdullah family, is a rich family living in Mumbai and his father Usman is aware about Zain’s wayward ways and wants his son to settle down with a girl who can show him the right path. Usman believes that Aliya is the best match for his son. The story follows their journey from hate to discovering love. Production: 2013-2014 Episodes: 235 X 30’, Available in HD

BALIKA VADHU (NOW AVAILABLE IN ENGLISH & SPANISH) Balika Vadhu is the sensitive story of child bride Anandi from childhood to adulthood. Married at the tender age of eight, she was forced to accept and accustom herself to a family of strangers. Overnight from a carefree child she becomes a wife, a daughter-in-law and a responsible member of the family, leaving behind the innocence of her childhood. Production: 2008-2016 Episodes: 2248 X 30’, Season 1: 1- 239, Season 2: 240 – 515 Season 3: 516 -880, Season 4: 881 -1079, Season 5: 1080 -1353 Season 6: 1354 -1782, Season 7: 1783 – 2022, Season 8: 2023 – 2164 , Season 9: 2165 - 2248, Available in HD from Episode 850 onwards

CHAKRAVARTIN ASHOKA SAMRAT This is the story of Ashoka the Great as it has never been told before. It speaks of Ashoka - the boy, the son, the brother, the friend, the warrior and the future emperor who created India the nation. It traverses Ashoka’s path towards ﬁghting for the right of his mother and ending her struggles and sufferings. With that vow, starts Ashoka’s epic journey towards becoming the greatest emperor and creating Bharat (Uniﬁed India). Production Year: 2015 - 2016 Episodes: 442 x 30’ Season 1: 1 – 328 (Ep: 1 – 20 x 60’ + Ep: 21 – 328 x 30’) Season 2: 329 – 442 Available in HD

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 26

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:29

KASAM This is the story of a girl named Thapki – who is beautiful, bright and intelligent, but she stammers while speaking and requires to be nudged every time she gets stuck. ‘Thapki’ means ‘a nudging pat on the back’ and this has become synonymous to her identity. She, however, like all other girls – dreams of her wedding day and a successful career as a TV anchor. Jilted by the groom on her marriage day as he doesn’t want a wife who stammers, Thapki’s dreams are shattered. She now decides to move on and gets a job as an intern in a very prestigious NEWS channel. Who does she meet there? And what additional storms will she face in life because of her speech inﬂiction? Production Year:2015 - 2016, Episodes: 448* X 30’ , Season 1: 1- 220, Season 2: 221 onwards, Available in HD, *Ongoing

SHIVA A regular school going 9 year old boy Shiva... A fun loving kid. He enjoys being with his friends but whenever there’s trouble you can bet on Shiva to come to the rescue. He ﬁghts crime and saves people using his amazing gadgets developed from the gadget book his father had left him. His favorite gadget is a loaded sport bicycle. Watch the exciting series full of thrilling action and laugh out loud comedy. Ongoing Production: 2014– 2015 Season 1: 26 X 30’ Season 2: 26 X30’ Available in HD

MOTU PATLU Get ready for a heavy dose of comedy with the Awesome Twosome from Furfuri Nagariya! The comical adventures of Motu-Patlu, the two clueless, simple but lovable adventurers are set in a small town in the heartland of India. The two form a rather odd couple as Motu is a food addict and Patlu considers himself as the ‘Bright chap’ of the team, but when they come together, they sure bring laughter riots along. Ongoing Production: 2014 - 2015 Season 5: 80 X 30’ Available in HD

Join & Connect

Acce s s

B row s e

S h owc a s e

contacts & ﬁlms

festivals & markets

your business

The essential B2B net working platform

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 27

w w w.cinando.com

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:32

ZEE ENTERTAINMENT AT MIPCOM

CONTENT BUYS

FROM ZEE BOLLYWORLD Zee presents a true meeting of the East and West, all under one roof. Zee Bollyworld brings you the best of Indian emotions Zee Bollyworld hosts the worldâ&#x20AC;&#x2122;s largest compilation of premium Indian entertainment content. A one-stop shop, giving you access to the entire Zee library, with programs ranging from family sitcoms, social dramas, romantic stories, comedies and thrillers to reality & talk shows as well as formats, youth & kids based shows, food, travel & lifestyle programs and much more. The library consists of over 222,000 hours of television content and more than 3,818 movie titles from top Indian studios, featuring iconic film stars. The content is available in HD and SD with dubbed or subtitled versions in many international languages.

FAMILY DRAMA

YEH VAADA RAHA EMAIL: sunita.uchil@zee.esselgroup.com WEBSITE: www.zeebollyworld.com / www.zeetelevision.com / www.zliving.com STAND: P-1.K51

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 28

Ye Vaada Raha is a show that narrates the story of Survi and Kartik, who are completely different individuals separated by their backgrounds, age and temperaments. However, they are found to each other across a lifetime by the promises made by one of them. Will the promise made by Kartik to Surviâ&#x20AC;&#x2122;s father stand the test of time?

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:35

FAMILY DRAMA

VISHKANYA

KAALA TEEKA

Vishkanya is an extraordinary story of a beautiful young couple set in the city of Kolkata. The young lovers seem to be a match made in heaven, with the exception of a cruel curse that is cast on the girl. She is cursed with widowhood as whoever she marries cannot survive. Where will this complicated and impossible romance lead the lovers?

Superstitious Vishwaveer Jha, in his quest to keep his only daughter, Gauri, protected, adopts an abandoned baby girl, Kaali. Kaali is believed to be Gauri’s protection from evil energies. As a result, she goes through many hardships in order to keep Gauri safe. However, Kaali in spite of being a victim to a heightened superstition, shines as a beautiful example of ‘Hope’.

FAMILY DRAMA

KUMKUM BHAGYA The story follows the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters happily married some day! The plot centers around Pragya and Bulbul, two sisters, their dreams, aspirations and their intertwined destinies as seen from the eyes of their mother. The pivotal characters of the show are a bunch of strong, feisty women, living together in an all-female, matriarchal family.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 29

PERIOD DRAMA

EK THA RAJA EK THI RANI Ek Tha Raja Ek Thi Rani is the story of the Royal Family of Ameerkot, headed by Rajmata and Rana Indravadhan Singh Deo. To cope with the loss of fortune faced, he marries Gayatri Seth the daughter of the state’s biggest moneylender. This is a journey where Gayatri, from being a manglik girl with no future, becomes queen of Ranaji’s heart.

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:36

ROMANTIC DRAMA

YEH KAHAN AA GAAYE HUM

DOCUMENTARY

GANGA -SOUL OF INDIA

A story of a popular Rockstar and the scion of the biggest musical empire – Rahul Sabharwal and a humble aspiring singer from small town - Maanvi Chatterjee. But what happens when two individuals who are poles apart in their upbringing clash with each other, does love blossom? Meet Rahul and Maanvi, in a tale of friendship, love, trust, betrayal and a lot more.

It’s all about Indian ethos and connects the dots of myth & fact, ritual, religion and spirituality. It will give us a glimpse into the past and point to the future. The great capitals and kings along its majestic path, the conﬂuence of cultures and religions and how it gave birth to a syncretism that has not been seen since. A journey that will bring India and the world closer to a river that nourishes a nation.

LIFESTYLE

ALTAR’D

FINDING FIDO

Fitness and nutrition experts work with a bride and groom separately to shape up, and the next time they’ll see each other is at the altar THEIR WEDDING day may be approaching fast, but these overweight couples are determined to make one big change – lose weight – before walking down the aisle. Twelve weeks before their nuptials, the future bride and groom are paired with trainers and begin their transformation.

Dog Expert Seth Casteel helps eager dogowners-to-be find the perfect pup for their specific lifestyle IN EACH episode of Finding Fido, canine expert Seth Casteel helps an enthusiastic dog owner-to-be find the perfect companion for his or her lifestyle. Seth matches each participant’s specialized needs and criteria to his or her new best friend.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 30

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:37

01_pickle_oct_2016_inner.indd 31

08-10-2016 13:38:38

ZEE FOREIGN LANGUAGE CHANNELS

ZEE’S

GLOBAL FOOTPRINT Zee Bioskop APAC ZEE has come to realize and understand the Indonesian audiences’ bond with Bollywood and its stars. Bollywood’s influence on Indonesian popular culture is quite strong, most evident in the ever popular Indonesian music the people call “Dangdut”. Further analysis and market research on Indonesia’s attraction towards Bollywood prompted ZEE to launch Zee Bioskop - the first ever 24/7 Bollywood Channel customized for the mass audience of Indonesia! Zee Bioskop brings romance, fun and drama into every living room in Indonesia, delivering exhilarating Bollywood blockbusters ranging from comedy, action, thriller, drama to romance, all in Bahasa Indonesia! The 24/7 Bollywood Channel showcases movies across all eras with the most popular stars from India. With Zee Bioskop, the first and only one of its kind - it truly is Bollywood Banget!!!

Zee Nung APAC In line with its global positioning of ‘Vasudhaiva Kutumbakam The World Is My Family’, ZEE launched the channel, Zee Nung in Thailand for the Thai audience. Zee Nung is a 24*7 Bollywood movie channel localized and packaged in Thai language to suit the palate of the local audience.It is a one-stop destination for the latest Bollywood blockbuster movies, with an attitude which is modern, imaginative and will bring alive the magic of Bollywood. The channel’s positioning ‘Bollywood Nai Thai’ stays true to its personality and aims to touch the heart of all Bollywood fans. The channel’s strength lies in its library of more than 1000 hit movies. Specially designed program properties include Friday Blockbusters, superhit movies of stalwarts in ‘Kings of Bollywood’, films featuring Bollywood beauties in ‘Queens of Bollywood’, latest romantic movies in ‘Love stories’ and flicks that appeal to one and all in ‘Family Movies’. Zee Nung - Bollywood Nai Thai is all set to redefine entertainment in Thailand!

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 32

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:38

Zee Hiburan APAC On 16 March 2015, ZEE launched Zee Hiburan in Indonesia. ‘Zee Hiburan’, which means ‘Zee Entertainment’ in English, is a General Entertainment channel that features popular Indian serials localized for the mainstream Indonesian audience. Dubbed in Bahasa Indonesia, Zee Hiburan with the tagline ‘Warnai Hidup Anda’ meaning ‘Color your life’, is a 24/7 General Entertainment Channel that showcases a variety of genres including family series, comedy, thriller, reality shows, romance and culinary with legendary Bollywood movies on the weekend. With Indian stories narrated like never before, Zee Hiburan engages the viewers with shows that travel from the eras of the kings and queens to the modern world. The storylines of the shows are touching and inspiring with well-portrayed characters and settings that support the stories. Zee Hiburan – Warnai Hidup Anda!

Zee Sine APAC In 2016, India’s biggest media and entertainment conglomerate, Zee Entertainment, took a step forward to extend its family to the Philippines with Zee Sine. For the first time ever, Philippines has the opportunity to gaze at the shining stars of Bollywood. A collection of the finest flavors of Bollywood served in the local Tagalog and Taglish language round the clock. The first of its kind, Zee Sine expands its reach into a magical universe. Zee Sine is now available on satellite TV platform, Cignal and on cable TV, CableLink and is distributed to provincial cable operators by Cable Boss, reaching more than a million households.The viewers are entertained with three fresh movies every day, with the 8 pm movie themed with Properties like Unli Tawa Mondays (Comedy), Lab na Lab on Tuesdays (Romance), Bollywood Divas on Wednesdays, Hari ng Aksyon Huwebes (Action) on Thursdays, Star of the Month on Fridays, Blockbuster movies on Saturday and Special Monthly Thematic movies on Sundays. Full Family entertainment, Monday to Sunday!Zee Sine…Bollywood Na Tayo!

Zee TV Russia Europe Zee TV Russia is a 24 hour General Entertainment Channel broadcasting in Russian language offering viewers a journey into a fascinating world full of emotions, romance and traditions of the amazing Indian culture. The channel broadcasts classic movies and latest Bollywood premieres along with romantic novels, historic serials, cookery shows, celebrity trends and gossip.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 33

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:42

Zee.One Europe Zee.One is a German language Bollywood channel launched in Germany in July 2016. This is a free to air channel in HD and SD distributed widely on Satellite, Cable and IPTV in Germany and will also be available in other German speaking markets - Austria and Switzerland in the next few months. High-quality movies and series from Bollywood are targeted at the native Germans and broadcast around the clock, to which in-house productions like magazine shows, exclusive makingoffs and more will be added. Germany is one of the most competitive TV markets worldwide and Zee.One already has higher viewership than rival channels. Zee.One’s website www.zeeone.de showcases a comprehensive and colourful overview of the channel’s varied programme.

Zee World Africa ZEE’s corporate positioning of ‘The World is My Family’ gave birth to its new and fully customized channel Zee World. The channel bridged the gap between audiences in Africa with its launch in Africa on 3rd February 2015. Zee World is the world’s first English-dubbed Indian content general entertainment channel. The channel was specially created for the mainstream audiences in Africa. Zee World offers its viewers an extraordinary world of entertainment, and is the first of its kind fully customised channel showcasing Bollywood movies, series, reality and variety shows specially adapted for the African viewers. Zee World is available across 48 countries in SSA and the Indian Ocean islands.

Zee Magic Africa With its philosophy firmly in place, ZEE also launched a French dubbed general entertainment channel for Francophone Africa. Zee Magic is the first of its kind French channel offering Indian content for the mainstream French speaking viewers in Africa and the Indian Ocean Islands. Zee Magic launched on the 1st of October 2015 and covers the Francophone countries in Sub-Sahara Africa as well as the Indian Ocean Islands.

Zee Aflam MENAP The first Bollywood channel in the region targeted at the Arabic audience with movies aired with either Arabic subtitles or dubbed in Arabic. Launched in 2008, the channel grew in popularity among the Arabs and is among the top 3 movie channels in the region. Zee Aflam has grown the popularity of Bollywood in this region. Apart from movies, the channel also airs Bollywood shows packaged and made with the Arabic viewer’s interest in mind.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 34

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:47

Zee Alwan MENAP Zee Alwan has been entertaining the Arab audience with exclusive Indian series dubbed in Arabic since 2012. The channel is among the top 7 Pan Arab Channels in the Kingdom of Saudi Arabia, United Arab Emirates and Egypt. Zee Alwan airs 9 hours of original content daily and has a weekend grid which is strategically scheduled with various entertainment shows. During Ramadan, Zee Alwan airs a mix of Arabic and Indian Drama Series. Both the Arabic channels Zee Aflam and Zee Alwan are Free To Air and are available on both Arabsat and Nilesat reaching out to 60 million+ households in the MENA region.

Zee Mundo Americas Zee Entertainment Enterprises Limited (ZEEL) has set a new milestone by becoming the first-ever Indian company to enter the massive US Hispanic market with the launch of its Spanish-language Bollywood movie channel, ‘Zee Mundo’. Zee Mundo – ¡Te encanta! (‘Mundo’ means ‘World’ and ‘¡Te Encanta!’ means ‘You’ll Love It’ in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish. Zee Mundo will bring ZEE’s entire library of HD movie titles to Latino audiences across the U.S., crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 35

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:48

MIPCOM helps us to gauge new trends to create content that understands the needs of Broadcasters and connect with large number of broadcasters 36

Tapaas Chakravarti

IN FACEBOOK CEO, DQ Entertainment (International) www.picklemag.in pickle entertainment biz guideChairmanLIKE&PICKLE

01_pickle_oct_2016_inner.indd 36

08-10-2016 13:38:49

DQE AT MIPCOM

DQE SHINES

WITH SUPER SHOWS DQ Entertainment, one of the leaders in quality animation productions, is at MIPCOM to present its shows to broadcast acquisition executives as well as meet producers to explore potential for coproduction projects. Pickle spoke to DQ Entertainment Chairman and CEO Tapaas Chakravarti How has been 2016 for DQ Entertainment? What has been DQE’s major milestones in recent times? Our business divisions of Animation, VFX , Licensing & Distribution and Digital Media continue to perform to satisfaction. We are experiencing continued growth for our animation division along with solid demand for our Intellectual Properties (IP). This reflects the creative prowess of our teams. Our IP and commercial teams have successfully managed the very creative process of animated cross border co-productions with our international partners. The IP development pipeline of the company is very robust and is expected to see at least 2 new TV series being produced for global audiences every year. In 2016 we have continued to deliver high quality shows such as Miles from Tomorrowland Season II – produced for Disney Junior, 7 & Me - produced by Method Animation and supported by DQE, ZDF, RAI and France TV a hybrid show combining high quality CGI with live action footage and Zak Storm- TV series produced by Zag Toons in co-production with Method Animation & DQE. The Hive Season 2 and Sheriff Callie’s Wild West season II for

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 37

Disney Junior were also delivered by DQE in 2016. Super 4 -based on Playmobil Toy line with Method Animation, France, Sammy 2 being produced by Zag Toons, USA and Method Animation, France, Pio the Chick TV series, an adaptation from Pulcino Pio (the hugely successful online musical sensation) with Rai Commercial, Italy in partnership with DQE, Italian producer Gruppo Alcuni and Planeta Jr, Italy are currently in production. What is your objective and focus at MIPCOM 2016? DQ Entertainment is recognized as a high quality producer of kids animated content. As one of the leaders in quality animation productions, our objective is to present our shows to broadcast acquisition executives as well as meet producers to explore potential for co-production projects. MIPCOM helps us to gauge new trends to create content that understands the needs of broadcasters and connect with large number of Broadcasters and Licensing Agents to license our library. You work closely with a lot of Japanese companies. Japan is the country of honour at LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:49

We have coproduced animated TV series with Japanese partners in the past and would welcome the opportunity to once again partner with Japanese producers on new shows

MIPCOM. What are the highlights of DQE’s collaboration with Japan? We have co-produced animated TV series with Japanese partners in the past and would welcome the opportunity to once again partner with Japanese producers on new shows. The Jungle Book – season 1 was acquired by Disney Japan and we continue to present our titles for broadcast to Japanese audiences. Are there any new launches at MIPCOM? What are the co-production’s currently on/or in pipeline for DQE? At MIPCOM our objective is to showcase our new IP’s 5&IT (52x11’) TV series supported by Disney, Germany and Disney, France and coproduced by Method Animation France and our flagship property The Jungle Book season III which is in production in collaboration with French partners. At this market we are thrilled to debut another 2 well known titles that will once again engage and entertain not only children but the entire family. Similar to our other TV series these shows will also feature first-in-class animation, comedy and adventure and have universal appeal suited for global markets. Do you see broadcasting getting impacted by OTT, video streaming ( Netflix, Amazon Prime) and new emerging digital platforms specifically for animation content? What’s driving animation business today? Traditional linear broadcasting is already impacted by digital platforms – OTT and VOD. Cable and satellite subscriptions are already declining as more people are opting to access content through digital platforms. While there are more companies interested in licensing content than ever, many of these companies will live and die based on the content that they have available. While exclusivity and original programming have become important for live action programming, for animated content, producers looking to monetize their IP will want a wider reach and distribution on greater number of platforms on nonexclusive basis. Also is there any impact of pre-school programming for animation in the broadcast space? Pre-school programming while still largely driven by linear broadcast, is also impacted to some extent as parents have flexibility and control while selecting the content on digital platforms, which is available on demand. How do you see animation growth in Indian market? Indian animation is seeing the mushrooming of several small players to address the growing demand for locally produced content. While demand for content based on Indian culture and local relevance is increasing, it often lacks com-

mercial viability. This may cause an impediment and question the sustenance of the studios in the long term. How has DQE embraced digital distribution? Our digital platforms - ‘Power Kids’ and ‘Tiny Toonz’ channels are gaining traction and delivering consistent revenue. We intend to expand our content offering with third party content as well as ‘produced for on-line’ properties. Rise and success of Content on-Demand (CoD) services, ease of access to high fidelity data networks and vertical integration by social media platforms to offer streaming video services are the prominent factors driving growth of the VoD service market currently. Do you see animation content top in the radar of OTT? It is noted that OTT services have seen the most growth among consumers 35-64, not usually the group we think of being on the edge of technology. One would have expected this audience to skew younger 18-24. But they are still older than the target audience for animated content. Demand for kids animated content will therefore be a mixed bag driven by OTT as well as linear TV.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 38

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:49

CONTENT BUYS FROM DQ ENTERTAINMENT FIVE & IT 5 & IT follows the adventures and escapades of ﬁve children after they unearth and befriend a magical sand fairy-The Psammead who grants them one free wish everyday. Amazing as it sounds, the children quickly realize that everything has a price….even if it is a FREE WISH! Format: 52x11’ Target Audience: 5-9 years Genre: Fantasy Adventure

THE JUNGLE BOOK SEASON 1,2 & 3 Mowgli grows up amongst his jungle quadruped family learning life lessons of survival, love, friendship, hope and justice. With his intuitive quick wit and natural curiosity Mowgli takes the viewers through an action packed journey ﬁlled with emotions and humor that everyone will relate to. Format: 156x11’ Target Audience: 6-9 years Genre: Adventure comedy

THE NEW ADVENTURES OF PETER PAN Joining the adventures of Peter Pan are the new generation Wendy, Michael and John. Set in timeless Neverland and 21st century London, the TV Series showcases the ﬁght to save Never-land not only from evil Captain Hook but from many more unimaginable evils that now inhabit magical Neverland! Format: 52x22’ Target Audience: 6-9years Genre: Fantasy Adventure Drama

Join & Connect

Acce s s

B row s e

S h owc a s e

contacts & ﬁlms

festivals & markets

your business

The essential B2B net working platform

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 39

w w w.cinando.com

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:49

GOQUEST MEDIA VENTURES

MIPCOM is a yearly pilgrimage for us. The market is one of the best places to develop new relationships and strengthen old ones GoQuest Media Ventures has been licensing Indian dramas to channels across South East Asia, Africa, Europe, Middle East and Caribbean. In a candid interview Vivek Lath, MD of the company, tells us about his future plans to promote Indian content How has GoQuest Media evolved over the last couple of years? GoQuest Media started as a sales agency exclusively for Indian content in 2013. However in the past couple years, we have evolved into a global distributor of international content and formats. Over 25 percent of our revenues are accounted from non-Indian content. We have sold Hollywood entertainment series in South Africa, Turkish dramas in East and West Africa. Our business has evolved from being a sales agency to IP development and using our distribution strength to monetize those IPs. You are a regular attendee at MIPCOM. How does MIPCOM help your business? MIPCOM is a yearly pilgrimage for us. The market is one of the best places to develop new relationships and strengthen old ones. The sheer size of participation in the market makes it the best place to explore new ideas and identify new trends in entertainment. What is your MIPCOM objective and focus this year? In addition to our business for ready content, we are launching GoQuest Formats, a format sales company from India. We have collaborated with format creators from Europe and North America for creating engaging reality shows covering genres such as dating, life makeover, quiz show, singing reality and cooking. We are also exploring licensing of web series produced in India to internet platforms and TV channels in other countries. Indian platforms

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 40

and producers are constantly raising the bar with new genres and formats. At MIPCOM we will be presenting web series produced by Arré, one of the best digital media brands from India. This will be the first step towards creating a sustainable revenue pipeline for digital content producers from India. What are the ready formats you have this year? Ready formats for this year are: • Sing-A-Songwriter: Music Reality — the only format that brings every aspect of music making under one show: song-writing, singing and composing. • Ultimate Cinderella: Factual Reality/Emotainment — a life makeover format, which allows women to live the way they have always wanted to. • Dinner Karaoke: Music Entertainment — a fun dinner time format which makes a karaoke start of unassuming diners. • Friends ForNever: Quiz game show — oneof-a-kind quiz game show, with three different rounds where five best friends compete against each other for a huge cash prize. • Kitchen 50 50: Cooking Reality —two chefs! One kitchen! Three dishes! They cook with limited resources and time. • Love on 4 wheels: Dating — Love is greater than money? Or is money greater than love? Get the answer here! How have you developed a niche in drama formats? That is our core strength at present. We licensed Indian dramas to channels across South East Asia, Africa, Europe, Middle East and Caribbean. LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:52

The sheer size of participation in MIPCOM makes it the best place to explore new ideas and trends Vivek Lath MD, GoQuest Media

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 41

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:52

Dinner Karaoke: Music Entertainment

Friends ForNever: Quiz game show

Kitchen 50 50: Cooking Reality

Love on 4 wheels: Dating

Which are the markets GoQuest has found success in recent times? We have experienced great success in East and West Africa, South East Asia and most recently our partnerships with channels in Indonesia have been phenomenal. How is the market scenario today in the wake of streaming, OTT, Netflix and Amazon Prime? There is lot of frenzy in the OTT space. There are significant investments made in this space especially in India. Given their target audience, OTT companies have allowed Indian producers to go beyond the usual and produce new quality programming. A lot of independent producers have found an alternate avenue outside of box office or general entertainment channels. From a licensing point of view, we are confident that we will now be able to compete with the Turkish and Korean content for a better market share in international markets. What are the challenges being an international distributor with base out of India? Breaking the stereotype of Bollywood song and dance is one of the challenges. There is constant education required when we enter new markets, especially where other foreign content is a staple. We saw this in Africa and now in Latin America.

This will be our biggest challenge with the Indian web series going forward. Competing with well-established international distributors is another challenge. Content licensing is traditionally done by content owners themselves (TV Channels) or by individual brokers. For us, the key challenge is to establish ourselves as an alternate option of an organized and professional player in this space. Do you see monetization puzzle getting solved? Where are we heading from the perspective of monetization in the digital space? The monetization pipeline for daily soaps has evolved quite a bit over the last 10 years. Indian TV soaps now travel to more than 40 countries. Digital is at the cusp of revolution and it will take some time before serious monetization will kick in. Digital media companies such as ArrĂŠ, TVF Play, Culture Machine and OML have found success with brand sponsored content. Hotstar did a great job with premium subscription for Game of Thrones and Silicon Valley. More such opportunities will show up and evolve. We however wonâ&#x20AC;&#x2122;t leapfrog and catch up with the models of the west that soon. What is the one thing that you would want to achieve at MIPCOM this year? Establish GoQuest Formats as a promising upstart from India.

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 42

GoQuest Ready formats

Sing-ASongwriter: Music Reality

Ultimate Cinderella: Factual Reality/ Emotainment

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:52

Pickle_Toro

GoQuest Ready formats

www.picklemag.com

Your Gateway To Indian Entertainment Biz INDIA AT NAB S HO W, L AS V EG A S , A P RI L 2014

INDIAN ENTERTAINMENT BIZ GUIDE

C a nne s F i l m M a r ke t Is s u e

I NDI A @ KI DSCREEN SUM M I T NEW YORK February 2012

May 2014

FILM BUYS FROM INDIA @ AMERICAN FILM MARKET NOVEMBER 2010

www.picklemag.com www.picklemag.in

www.picklemag.com

www.picklemag.in

POWER LIST

100

PRIME FOCUS TECHNOLOGIES & DAX AT NAB Our vision is to build the best enterprise platform for virtualizing the content production supply chain and with DAX acquisition we are taking a giant step in that direction Ramki Sankaranarayanan Founder and CEO, Prime Focus Technologies

Most Influential In Indian Showbiz

SOUTH LOWER HALL BOOTH # 9605

WHATâ&#x20AC;&#x2122;S REALLY DRIVING

PFT & DAX Pickle_May_2014_Cover.indd 1

05-05-2014 10:50:10

HERALDING A NEW INDIA 43

www.picklemag.com

pickle entertainment biz guide

Pickle_Toronto_Sep_2015_Inner_Pages.indd 43 01_pickle_oct_2016_inner.indd 43

LIKE PICKLE IN FACEBOOK

www.picklemag.in

30-08-2015 08-10-201612:59:20 13:38:52

THE GO-TO FIRM Charles Darby and Tim Werenko Co-Founders 3Beep

01_pickle_oct_2016_inner.indd 44

08-10-2016 13:38:53

Aim and Wer with vent from

Aiming to become the top English language dubbing and creative services company, Charles Darby and Tim Werenko of New York-based 3Beep, in an interview with Pickle, talk about the idea behind their new venture, future plans and what makes them different from others. Meet them at MIPCOM 01_pickle_oct_2016_inner.indd 45

08-10-2016 13:38:53

WE WANT TO BECOME THE “GO TO” FIRM FOR ENGLISH LANGUAGE DUBBING AND CREATIVE SERVICES Within a very short span of time, 3Beep has carved a nice for itself in creative services. Its ability to focus on this business has generated a number of new clients and it has busy offices and studios in the heart of Times Square and Broadway 3Beep is the new kid on the block for creative services (Voice, Script, Stories) space. How has the company evolved since it was started and what was the inspiration behind this new formation? In 2015, DuArt’s owner put his daughter in charge of the business. We soon realized we had no interest in working for her. So, we left to start our own shop. Thankfully, our clients joined the exodus too. Our ability to focus on this business has generated a number of new clients, including DQ. It took a few months to build the new business, but now we have busy offices and studios in the heart of Times Square at 51st Street and Broadway in Manhattan. Charles and Tim are known faces at MIPCOM. What’s your objective and focus at MIPCOM? We are coming to MIPCOM with a better ability to make deals as we no longer have a board of directors to answer to. For example, we are open to investing our services in exchange for participation. We want to become the “go-to” firm for English language dubbing and creative services in the US. A lot of our work involves basic dubbing — just like our competitors SDI

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 46

and Deluxe do routinely. But that’s not all that 3Beep can offer. We have a team of writers that can re-write and punch up a script, add jokes and puns if appropriate — a team of directors and Broadway actors that can lift a project to another level. That is what we think differentiates 3Beep from its competitors and why we dislike calling ourselves a dubbing firm. We offer so much more creativity. We also pride ourselves on good communication with the client and meeting our deadlines. The owners answer the phone. Does Americanizing still work in the digital world for animation projects? We use the term Americanizing loosely. In generally, we find the verbal and visual pace of many projects a bit slower than we are used to in the United States. So, our writers will often add offcamera lines and utilize other tricks to maintain lip flap, and at the same time create a richer and faster paced show. I have never heard an audience complain about a show being too fast paced — too slow we hear all the time — so, I think what we do has currency on any platform and for an audience in any country.

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:53

What’s your media management service all about? Our team has a lot of experience in the postproduction work including in the areas of closedcaptions, various languages other than English, and video/digital deliverables. We think it is important to offer our clients one-stop shopping for all their foreign delivery needs. With Netflix and Amazon Prime seamlessly streaming content in over 100 markets what’s the value add from 3Beep? Give some examples. As veterans in the business we’ve been through the deliverable process for Netflix, Amazon and even Google Play. We’ve forged great relationships with them over the years. We believe Netflix and Amazon are contributing to media globalization. There is not a lot of foreign produced content available in the United States. Networks in the US generally prefer home-grown productions. Netflix and Amazon don’t seem to have the same resistance to foreign productions. So, this should be an opportunity for 3Beep on a number of fronts, such as, to Americanize foreign animated shows and do basic dubbing into English. We just finished a feature film for Netflix — from Farsi into English. What’s the talent pool and human resources strength of 3Beep? In addition to Tim and Charles leaving DuArt, all the voice directors came with us. Our writing staff also stuck by us. So, we have the same great team in place. All the actors are freelance and travel around the Times Square neighbourhood on a daily basis voicing TV commercials, radio spots and performing on Broadway shows. That was why it was important to put our studios in Times Square. You need to be close to the talent. What are the major changes happening in the media service business? In general, we believe that technology keeps getting more user-friendly, and this is driving many post-production service firms to close. Fortunately, technology can’t yet replace voice acting, directing and creative writing, so we’re confident 3Beep has a future. What we have seen, especially in Europe, is a consolidation of dubbing

Fortunately, technology can’t yet replace voice acting, directing and creative writing, so we’re confident 3Beep has a future firms. We believe this is being driven by Netflix and Amazon. They don’t want to hire seven different firms to dub a show into seven different languages. That is why quality firms such as VSI have offices all over Europe and the world. The unaffiliated local dubbing firm in Europe may be a doomed creature. How can 3Beep help clients save money and control costs in creative services, media management and digital services domain? Prep, Prep, Prep. Build time into to the schedule for creating a solid fully approved script. If the script is good everything that follows is easier and better. We have certain restrictions on costs. We try to keep our fixed costs low — but the acting talent charges what the talent charges. That said, the best way to save money is to give us as many shows/episodes to record at one time. We are currently working on a five-minute animated series with 104 episodes. We record them in batches of 10 so that we can be very efficient with the acting talent. We must pay them one hour minimums – so if they come in for 10 minutes of work they still get an hour of pay. By recording 10 episodes at a time we do our best to fill that hour with actual work. Volume – that is the way to save.

Join & Connect

Acce s s

B row s e

S h owc a s e

contacts & ﬁlms

festivals & markets

your business

The essential B2B net working platform

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 47

w w w.cinando.com

LIKE PICKLE IN FACEBOOK

www.picklemag.in

08-10-2016 13:38:53

FROM THE EDITOR’S DESK

e are delighted to present the latest issue of Pickle on the special occasion of MIPCOM at Cannes. This is our tenth edition of Pickle for the REED Midem’s MIPCOM market. Undoubtedly, this is the finest in the global media markets that empowers delegates to network with the best business minds, capture emerging trends, listen to masterminds, create business for product and services and think innovation. It is a must attend for decision makers to grasp the new ecosystems in the media business. Top Indian M&E companies -- GoQuest Media Ventures, Eros International, ZEEL, DQE, Shemaroo Entertainment, IndiaCast, Ultra, YoBoBo, -- who are regulars at MIP Markets have immensely benefited from exporting content and services from MIPCOM. We have an insightful interview with Raj Nayak, CEO, COLORS, the flagship brand of Viacom 18 Media. “The next 10 years will be the golden era for content curators like us,” says Raj Nayak. In a detailed insightful interview, the head of one of the most successful broadcasting ventures in India, opines the future of TV is bright and exciting. The Indian media ecosystem is changing fast. There are few markets in the world

where you could see both traditional and new media flourishing. There are 850 TV channels,750,000 hours of TV content output, 350 million Internet users (250 million use mobile phone for Internet access) , 900 million mobile phones (550 million active mobile users, 150 million top-end smart phone users), 80,000 newspapers published daily and 1,200 feature films. And, Indian startup ecosystem is beginning to mature specially in the digital media and ecommerce space. The Over-the-Top (OTT) space is gaining attraction in the Indian market with the presence of Hotstar, Voot, ErosNow, Ditto TV, HOOQ and Sony LIv. Amazon Prime and Netflix are expanding market presence in India. If you are have plans to visit India, schedule it around end of October and be part of the Confederation of Indian Industry’s The Big Picture Summit (October 25-26, New Delhi). The objective is to grow Indian M&E industry towards US$ 100 billion. Our forthcoming November issue is focused on the American Film Market. It is time for you to plan to experience International Film Festival of India, Goa (November 2028, 2016). Do drop in a line to get connected in the Indian M&E business.

n vidyasagar pickle media nvidyasagar@picklemag.in, www.picklemag.com

Pickle Volume X 2nd edition Published by Pickle Media Private Limited Email: natvid@gmail.com O Mumbai O Chennai No.2, Habib Complex Dr Durgabhai Deshmukh Road RA Puram CHENNAI 600 028

Printed by Bon Graphics New #7, Arumugam Nagar, Dayalan Garden, Chinna Porur, Chennai – 600 116 Mobile: +91 9884816263 Email: bon_graphics@yahoo.co.in

Editorial Coordinators : M Sai Email: natvid@gmail.com

For advertising: natvid@gmail.com

pickle entertainment biz guide

01_pickle_oct_2016_inner.indd 48

Layout Design: M Agnes Julie

LIKE PICKLE IN FACEBOOK

www.picklemag.com

08-10-2016 13:38:53