LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
Lotuskonec. B RAN D IDE N T I T Y
DILA F. HASAN DESIGN
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
ABOUT PROJECT
Lotuckonec is a branding experience agency which targeted to The Government also younger communities. Their services includes event solutions and creatives such as; live events, virtual and broadcast events, design productions, and many more. Their goals is to expend the experience of their clients. So they wanted to develop their brand image. Combining their ethical work involvement with their previous clients for their hopes of Lotuskonec future.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
OBJECTIVE
Conceptualize and Imagining the brand visual identity aligned with brand story. Building strategic branding system, brand rationale and brand story to strengthen the core value of the brand, to support Lotuskonec brand image. Come up with effective brand development system to align the brand visual identity with brand core value, brand story and targeted customer (emotional).
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
The greatest achievements are those that benefit others. D E N N I S WA I T L E Y
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
T h ese dee p -wa te r e m e rg e n t p l a n ts have roots that grow deep u n de r wa te r i n p l a n te rs. T h ey h a ve the abilit y to bloom leaves an d f lowe rs th a t s p rea d u p o n th e surface, prov iding f ish and oth e r i n h a b i ta n ts w i th sh a d e a n d cover f rom predators.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
Brand Strategy
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
COMMUNITY BASED
MOTIVATED EMPOWER
VISIONARY
HONEST
INTEGRITY
HYPE ETHICAL
ENGAGING
HUMBLE
DYNAMIC
YOUTHFUL DEDICATED SOPHISTICATED MODERN
PROGRESSIVE ACTION
SMART
REL ATABLE
IMPACTFUL UNITY
FRIENDLY
FLEXIBLE
GENIUNE
INNOVATIVE
APPROACHABLE DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
GOOD MODELS - ALIUS
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
GOOD MODELS - GOJEK
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
GOOD MODELS - DYNAMO
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
LOOK & FEEL - IMPACTFUL
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
LOOK & FEEL - HUMBLE
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
LOOK & FEEL - YOUTHFUL
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
Logo Design
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
Do Good and Good Will Come to You That’s a dream Lotuskonec thinks is worth dreaming. It motivates Lotuskonec to manifest other solutions, expertise and products (like virtual and broadcast events) that leaves you feel pleasant - and joyful - for people to contribute to that dream. To help build a much more positive, stronger and happier ways of life through their own experiences for future generations to enjoy.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
VISUAL DIRECTON - LIMITLESS
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
TYPOGRAPHY DIRECTON - CLASSIC
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
SUPERGRAPHIC DIRECTION - FLEXIBLE
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
THE PROCESS
The challenge was to create an icon or a shape that was so organic that had a connotation of positivity and depict it as sophisticated, modern and youthful as a company that will never stop evolving. Combining basic shapes base with their values such as humble and simplicity from the Lotus Flower, it organic shapes would potray a unique icon for Lotuskonec modern side.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
THE PROCESS - INTERACTIVE BASE
Basic Shape
Interactive Shape
Lilypad / Interactive Base
*The interactive base/Lilypad could and should be an additional elements to support Lotuskonec key visual. See page on “Colours” on how to use it.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
THE PROCESS - ICON
Organic Shape
DILA F. HASAN DESIGN
Modern Shape
Connect Button
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
THE PROCESS - MODERN ICON
Lotus Flower + Connect Icon
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
THE PROCESS - MODERN ICON
Modern Shape
DILA F. HASAN DESIGN
Lotus Flower + Connect
Lotuskonec Icon
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
THE PROCESS - LOGOTYPE
Lotuskonec
GILROY TYPEFACE + BALOO BHAINA TYPEFACE
See page on “Typography” on how to use it.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
Logo
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
THE FINAL RESULT
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
Typography
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
BRAND PRIMARY TYPEFACE
The primary brand typeface is the key component in brand communication as 80% visual communication happen through type. Considering the impact of typography on recall, it has to be distinct and should carry the essence of the brand. Considering the application of any typeface for Lotuskonec, it is not just about the brand recall, it has to speak several languages as well. At the same time it has to be legible in all formates.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
BRAND LOGO TYPEFACE
GILROY
GILROY + Lilypad Base
GILROY + Lilypad Base
GILROY
DILA F. HASAN DESIGN
BALOO BHAINA
Branding Experience Agency
BALOO BHAINA
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
BRAND PRIMARY TYPEFACE
GILROY Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz - 1 2 3 4 5 6 7 8 9 0 - Italic
The primary brand typeface can be use in any format and other platforms of visuals.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
BRAND SECONDARY TYPEFACE
Playbrush Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz 1234567890 Please take note for the primary and secondary brand typography they both can be match together as long the function doesnt missleads the meaning. Playbrush can only be use on an emphasize, spesific wordings and with brighter colours.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
Colors
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
INTRODUCTION
Just like Lotus Flower and Lilypad that support each other to bring good benefits to it surroundings, the more they connect with each other the more good they will bring. In brand communications, Lotuskonec is moving towards a much more modern, fun and positive involvements. We use a nuanced communications palette that describe their uniqueness, with just enough options to keep things feeling fresh, yet coherent.
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
COLOUR DIRECTION - VIVID
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
PRIMARY COLOURS
DILA F. HASAN DESIGN
CMYK
:
2 5 17 0
CMYK
:
0 2 6 1 00 0
CMYK
:
0 9 6 1 00 0
CMYK
:
8 6 4 4 1 00 5 1
RGB
:
248 237 215
RGB
:
248 192 0
RGB
:
252 31 1 8
RGB
:
1 0 69 2 8
HEX
:
# F 8 E D D7
HEX
:
#
HEX
:
#FC1F12
HEX
:
#0A451C
LAB
:
94 0 1 2
LAB
:
81 1 1 81
LAB
:
55 77 64
LAB
:
25 -27 18
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
SECONDARY COLOURS
DILA F. HASAN DESIGN
CMYK
:
68 7 0 0
CMYK
:
4 3 3 1 00 0
CMYK
:
4 0 91 0
RGB
:
0 184 240
RGB
:
1 61 1 9 9 5 1
RGB
:
252 23 7 4 6
HEX
:
#00B8F0
HEX
:
# A1 C 7 3 3
HEX
:
#FCED2E
LAB
:
69 - 2 5 4 0
LAB
:
75 - 2 8 6 4
LAB
:
93 - 9
83
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
Branding Experience Agency
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
20 . 11 . 2020
Brand Experience Agency
DILA F. HASAN DESIGN
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
Applications
LOTUSKONEC
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BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
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BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
|
BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
|
BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.
LOTUSKONEC
|
BRANDING CONCEPT
DILA F. HASAN DESIGN
20 . 11 . 2020
THIS PRESENTATION HAS BEEN PREPARED SPECIALLY FOR LOTUSKONEC. THE CONTENT OF THIS PRESENTATION MAY NOT BE USED OR DUPLICATED IN ANY FORM WITHOUT ANY PERMISSION.