A Graphic Standards Manual For Claudia Stephanie
N OV E M B E R 2 0 1 5
Preface & Philosophy
The main idea of this book is to represent the personality and essence of Claudia Stephanie and also the client, who is a friend in Art and Design 2017. Her interests are in Occult, Semirealism drawing and other dark things. Ergo her favourite colors are based on dark color; black, dark grey, dark blue and etc. This was a Mid Term Project, the goal of this project is to capture her personalities through a brand identity. Her style is very boy-ish and cool for her surroundings. The overlaying on the logo shows how flexible she is, giving the cool vibe that she puts on her style in fashion. The curve in the letter “S� is to give that dark and how boy-ish she really is. To understand more
6
about Stephanie and her logo, it is important to acknowledge the value and rule of the logo. This guidelines help readers to use the logo correctly and consistent. Please remember to read and understand this guidlines clearly before using the logo and accsent of Stephanie. One of the main important of using this logo is accurate by adding Stephanie’s accent. The user of this book has to be creative and professional to use this logo and applying it to several applications. The purpose of this manual is to explain the idea behind Claudia Stephanie visual identity, to define her graphic standards are applied. It is very important to understand
the rules of the logo. User will find visual aspect that need to be fulfilled. Going forward, materials should incorporate the graphics as is practical. Pleas e do n ot weaken or dif f u s e t h is ident it y. Use the materials and follow the standards described in this manual. Their relative size, positioning and color treatment are govemed by the rules in this guide. Th e key element s of Clau dia St eph an ie Vis u al Ident it y are : 1. Th e wordmark 2. Th e sy mbol 3. Th e colors 4. Th e Font s
Table of Content
06
Preface and Philosophy
12
08
Inspiration
14
Moodboard
10
Logo Colors Color Used Reverse Color
18
Font Used Rules of The Logo Symbol & wordmark Logo Size Safe Area Distortion
Applications
Inspiration
Clau dia St eph an ie is really int o an d in s pired by geommet rical an d s imet rical s h apes t h an n at u ral an d f lowin g s h apes . Th e s t rokes , s t ron g an d als o bold feel f rom h er drawin gs are wh at in s pired t h e makin g of h er logo. Fu rt h er more, s everal colors are u s ed for t h e color palet t e of t h is logo. Meadievals , Occu lt an d Semis u realis m were als o implide t o t h is logo.
8
Inspiration Mo o d b o a rd
Co l o r Pa l ettes
9
Logo Color s Co lo r u s e d
The main color used in this logo is white over black. The white over black is to show and taking over the mood from Claudia Stephanie it self, that is dark and boy-ish, it is not only because her personalities but because her drawings and artworks are showing shady, lonely and yet strong feeling. The line between “C” and “S” is to show the modern style from other interest than Meadieval interest in cursive pattern and the circle is to show how flexible and friendly she is when you get to know her. This white over black color were chosen for the main logo to signify her balance between dark and light in her previous artworks. RGB: 2 5 5 - 2 5 5 - 2 5 5 C MY K : 0 - 0 - 0 - 0 W EB: FFFFFF
10
The original idea of the design was to use dark blue over light grey. However, to avoid tackiness and colors that are too vibrant in the application of the logo, dark blue was picked as the main logo.
Logo Col ors Reve rs e Co l or
11 11
Font Used Lo go Fo nt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef ghijklmnopqrstuvwxyz
Cloister Black & Garamond The logo uses two kinds of fonts which are Cloister Black and Garamond . This font represent Claudia Stephanie’s strong and boy-ish traits in herself as well as her flexibelity. Several fonts were previously chosen for the design of the logo, but so far this logo was the most suited one to represent her personalities and identity. Cloister Black typeface has a differerent shape to their lowcase letters, and they really stand out compared to many boy-ish yet cursive fonts. Similar to Cloister Black, Garamond has strong and yet elegant look and matching the two fonts are to balance between her boy-ish and elegant look and style. Therefore only these two fonts that has been chosen to determind her personalities to the logo it self.
12
Font Used G S M Fo nt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz LATO; Light - Regular - Bold This GSM book only uses one font, but in varient kinds which are; light, regular and bold. this logo shows modern style in Claudia Stephanie as well as she love old school stuffs or retro. This typeface represent her up to date style also, and shows that she can fits to any kind of circle.
13
Ru les of The Logo Sy m b o l & Wo rd ma r k
The special style for the letters is referred to as a wordmark. All things considered regularly serve as the essential logo. Two alternatives of this logo, vertical and flat, are given to assortment of applications.
VERTICAL
Please note: The wordmark is an exceptional outline and must be precisely recreated with a particular typeface. It must not be hand drawn, checked or changed in any capacity. It ought to be replicated just from electronic or digital files.
I L LU S T R ATO R
HORIZONTAL
I L LU S T R ATO R
14
Rules of The Logo Lo go Si ze
Maximum Size
Minimum Size y: 500 mm 141.73 px
y: 900 mm 255.12 px x: 400 mm 113.39 px x: 500 mm 141.73 px
It is very important to take notice to the logo size, as the logotype needs to be always readable and legible. The minimum size for the logo should be at the very least 1.5 centimeters times 1.5 centimeters to be exact. As for the maximum size on print is 3 centimeters times 3 centimeters. Yet for other applications there is no maximum size, yet it is need to be balance and works together with the application.
15
Rules of The Logo Safe A re a
y
y
x
x
The safe area or the exclusion zone is established to createa “safe space� between the logo or other objects. The logo needs to always be a recognisable and not be distrated by other company logos, texts, or any object and design elements. Please refeer to the image on the right side for the calculation of the safe area. Notice: The pen line needs to be in the exact middle of the logo. I L LU S T R ATO R x
y
y
x
x: 1900 mm 538.58 px
16
y: 1400 mm 396.85 px
Rules of The Logo Di s t o r t i o n s
I L LU S T R ATO R
Do not change the color of the logo type.
I L LU S T R ATO R
Do not deleted the circle of the logo.
I L LU S T R ATO R
Do not use different color on the outline or any at all.
I L LU S T R ATO R
Do not use any light color on the background.
I L LU S T R ATO R
I L LU S T R ATO R
Do not rotate or modify the logo.
Do not distortedin any way.
17
Applications Stationary
18
Business Card
19
Note Book
20
Stamps Wax Stamp
21
Ru bber Stamp
22
Mug
23
Totebag
24
Beanie
25
Snapback
26
Cases
27
Clothingline Jumper & Hoodie
28
Hanging Wall Sign
29
A Graphic Standards Manual For Claudia Stephanie