Graphic
Standards
Manual
Graphic
Standards Manual for
February 2016
By Dila Fauzia
Table Main Logo Behind The Logo Inspiration & Moodboard Font Used Colors Used Applications
Rules for All The Logos Subs Logo Museum Keramik & Seni rupa Behind The Logo Applications
12
Subs Logo Museum Bahari
44
Behind The Logo Applications
Subs Logo
30 34
Museum Bank Indonesia
52
Behind The Logo Applications
Subs Logo Museum Wayang Behind The Logo Applications
60
of
Content
Subs Logo Museum Fatahillah
68
Behind The Logo Applications
Subs Logo Cafe Batavia
Kantor Pos Indonesia Behind The Logo Applications
Sion Church
94
Behind The Logo Applications
76
Behind The Logo Applications
Subs Logo
Subs Logo
Subs Logo Stasiun Kota Jakarta
102
Behind The Logo Applications
84
Subs Logo Pelabuhan Sunda Kelapa Behind The Logo Applications
110
Main Logo
12
Behind The Logo
The main idea of this book is to represent the ambient and essence of Kota Tua In Jakarta. my concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same. Im aiming more of a vintage french old skecthy look for, because it is rare in nowadays and suits my style. Ergo my color schemes would be: maroon, light blue, light orange, light grey and etc. This was a Final Exam Project, the goal of this project is to capture the ambient of Kota Tua it self through a brand identity. What i would like to capture in this concept is not only the vintage look but also to give the indonesian look by making it the exact shapes as the real door. The messy look in the filling of the logo, giving me a look of a childhood memories when i was in elementary school, i used to go to Kota Tua with school, and the place does not change a bit. The lines is to represent how old yet strong the building is, and stil giving that french and vintage look from the comcept. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. This guidelines help readers to use the logo correctly and consistent. Please remember to read and understand this
guidlines clearly before using the logo and accent of Kota Tua it self. One of the main important of using this logo is accurate by adding Kota Tua accent. The user of this book has to be creative and professional to use this logo and applying it to several applications. The purpose of this manual is to explain the idea behind Kota Tua visual identity, to define the graphic standards are applied. It is very important to understand the rules of the logo. User will find visual aspect that need to be fulfilled. Going forward, materials should incorporate the graphics as is practical. Please do not weaken or diffuse this identity. Use the materials and follow the standards described in this manual. Their relative size, positioning and color treatment are govemed by the rules in this guide. The key elements of Kota Tua the it sobs Logo Visual Identity are: 1. The Sub Logos 2. The wordmark 3. The symbol 4. The colors 5. The Fonts 6. Aplications
13
Inspirations
Kota Tua is really an old place where the Dutch used to Dominate Indonesia in Jakarta. By taking the keywords; Retro, Vintage, Past and Victorian i took this as an example for my inspirations, although my style is sketch and a bit messy than rather look really grundgy. The Strokes that i made it is purposeful, because of the sketch messy kind of look that im aiming for. Not to mention the connection between old and doors are really relateable to Kota Tua because every person whom entered the door has their own memory at that place.
14
Inspirations Moodboard
15
Font Used Logo Font
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz Barkentina Test. All of the main logo and subs logo uses one kind of font which is Barkentina_1. This font represent Kota Tua’s Vintage yet majestic look and have a strong taste in the strokes of this font. Several fonts were previously chosen for the design of the logo, but so far this logo was the most suited one to represent Kota Tua Mood and identity. Barkentina_1 typeface has the same shape to their lowcase letters, and they really stand out compared to other vintage majestic font look, and it is semi cursive typeface. Therefore only this font that has been chosen to determind the personalities to the logo it self.
16
Font Used GSM Font
DIN Alternate This GSM book only uses one font. This logo shows modern style in Kota Tua’s look as well as the vintage and retro look, this font is very basic and could fit in the era that im aiming for. This typeface represent Kota Tua up to date style also, and shows that The place can fits to any kind of circle of organization.
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 17
Logo Colors Color Used
The color used in this main logo are black, Orange, red, Green, Brown, Grey and blue. The strokes outline of the open door is to show how old and yet strong the real buildings are, the size of wideness of this door shows how big and royal this place was and each of the colors in the typeface represent each sub logos that contain in this final exam project. The window on the top of the door give the majestic image of the “old place� becase it is legendary and historical for Indonesian people. The opening doors is to show how the place really expend not only landscape but also in the history it self from each every place in this final exam project. The original idea of the design was to use the sketchy look and style into the modern era that now has developed in the Kota Tua’s territory, not forgetting the old look or vintage look that the place it self has.
18
R G B : 35 - 31 - 32 C M YK: 0 - 0 - 0 - 100
RGB: 130 - 108 - 73 C MY K: 4 3 - 4 9 - 7 5 - 2 1
RGB: 130 - 108 - 73 C MY K: 4 3 - 4 9 - 7 5 - 21
WE B : 231F 20
WEB: 826C49
WEB: 826C49
RG B : 194 - 18 0 - 154
RGB: 187 - 189 - 192
RGB: 124 - 154 - 207
CMYK: 25 - 25 - 40 - 0 WEB: C2B 49A
R G B : 144 - 134 - 234 C M YK: 40 - 0 - 06 - 0 WE B : 90D6EA
C MY K: 0 - 0 - 0 - 3 0 W E B : B B B DC 0
RGB: 247 - 155 - 109 C MY K: 0 - 4 7 - 5 9 - 0 WEB: F79B6D
C MY K: 5 2 - 3 2 - 0 - 0 W E B : 7 C 9 AC F
RGB: 86 - 145 - 116 C MY K: 6 9 - 2 5 - 6 3 - 6 WEB: 569174
19
Logo Colors Black and White
20
Logo Colors Reversed Color
21
Main Logo Aplications
22
23
24
25
26
27
28
29
Rules for All of The Logo
Horizontal
Symbol & Wordmark
Museum Keramik & Seni Rupa
Vertical The special style for the letters is referred to as a wordmark. All things considered regularly serve as the essential logo. Two alternatives of this logo, vertical and flat, are given to assortment of applications. Please note: The wordmark is an exceptional outline and must be precisely recreated with a particular typeface. It must not be hand drawn, checked or changed in any capacity. It ought to be replicated just from electronic or digital files.
30
Museum Keramik & Seni Rupa
Rules for All of The Logo Logo Size Maximum Size
It is very important to take notice to the logo size, as the logotype needs to be always readable and legible. The minimum size for the logo should be at the very least 5 centimeters times what ever the size of the height is, because all of the sub logos have different sizes, so it is only the space between the wordmark and the logo weight it self that matter. As for the maximum size on print is 8 centimeters. Yet for other applications there is no maximum size, yet it is need to be balance and works together with the application.
Minimum Size X: 6 cm 170.08 px
X: 3 cm 85.04 px
Cafe Batavia
Y: 8 cm 226.08 px
Cafe Batavia
Y: 5 cm 141.73 px
31
Rules for All of The Logo Symbol & Wordmark
x
x y
y
The safe area or the exclusion zone is established to createa “safe space� between the logo or other objects. The logo needs to always be a recognisable and not be distrated by other company logos, texts, or any object and design elements. Please refeer to the image on the right side for the calculation of the safe area. y1
Notice: The pen line needs to be in the exact middle of the logo.
Museum Bank Indonesia x
y
y
x: 6 cm 170.08 px
y: 8 cm 226.08 px
y1: 0.2 cm 5.67 px
32
x
Rules for All of The Logo Safe Area
Museu m Wayang
Museum Fatahi lah
Do not stretch the size
Do not use more than two colors
Do not use just one color on the logo
Do not change the typeface
Pe la bu h an Sund a Kel a p a
Museum Bah ari
Do not use only outline
Stasiu n Kota Jakarta
Gereja Sio n
Do not use a background color
Do not use a different color besides the logo
Do not flip over the entire logo
33
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Museum Keramik & Seni Rupa as on of the subs logo. This certain logo represent Museum Keramik & Seni Rupa. I dont change a bit abput the shapes or details, just make it fit in to my concept and style. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same. Im aiming more of a vintage french old skecthy look for, because it is rare in nowadays and suits my style. Ergo my color schemes would be: maroon, light blue, light orange, light grey and etc. This was a Final Exam Project, the goal of this project is to capture the ambient of Kota Tua it self through a brand identity. The purpose of this manual is to explain the idea behind Kota Tua visual identity, to define the graphic standards are applied. It is very important to understand the rules of the logo. User will find visual aspect that need to be fulfilled.
34
Subs Logo Color Used
The color used in this sub logo are creame and green. The long height strokes outline of the door is to represent how majestic and royality of the museum is, the size of the heights of this door shows how big and royal this place was and these two color reminds how earthy and noble it seems when you open the door of the museum it self, gave ypu the memory of the soil and the ceramic it self. The original idea of the design was to use the sketchy look and style into the modern era that now has developed in the Kota Tua’s territory, not forgetting the old look or vintage look that the place it self has.
Museum Keramik & Seni Rupa
RGB: 130 - 108 - 73 C MY K: 4 3 - 4 9 - 7 5 - 2 1 WEB: 826C49
RGB: 86 - 145 - 116 C MY K: 6 9 - 2 5 - 6 3 - 6 WEB: 569174
35
Applications
36
37
38
39
40
41
42
43
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Museum Bahari as on of the subs logo. I dont change it a bit about the shapes or details, just make it fit in to my concept and style. The wideness of the door pictures a ship door, remainds a sailor, with a detail of wood. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same.
44
Subs Logo Color Used
The color used in this sub logo are light grey and light brown. These colors represent how wood crashes with waves, because Museum Bahari represent the boats and seas. The long height strokes outline of the door is to represent how majestic and royality of the museum is, the size of the heights of this door shows how big and royal this place was and these two color reminds how earthy and noble it seems when the door is open, gave you the memory of the imigration trough the sea that day. The original idea of the design was to use the sketchy look and style into the modern era that now has developed in the Kota Tua’s territory, not forgetting the old look or vintage look that the place it self has.
RG B : 187 - 189 - 192 CMYK: 0 - 0 - 0 - 30 WEB: B B B D C0
R G B : 174 - 14 3 - 1 2 2
Museum Bahari
CM Y K : 32 - 42 - 5 2 - 3 WEB : A E8 E 7 9
45
Applications
46
47
48
49
50
51
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Museum Bank Indonesia as on of the subs logo. I did not make any changes in this logo. The square that lies on the logo it represent how the actual building is huge and substantial. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same.
52
Subs Logo Color Used The color used in this sub logo are creame and purple-ish blue. These colors represent how the Museum of Bank Indonesia is really important to the nation, because it is actually the bank real color. The long height strokes outline of the door is to represent how majestic and royality of the museum is, the size of the heights of this door shows how big and royal this place was and these two color reminds how important and legend it is when the door is open, gave you the memory of the exchanging and money history through out Indonesia. The original idea of the design was to use the sketchy look and style into the modern era that now has developed in the Kota Tua’s territory, not forgetting the old look or vintage look that the place it self has.
R G B : 124 - 154 - 207 C M Y K : 52 - 32 - 0 - 0 WEB : 7C9ACF
R G B : 226 - 2 1 3 - 1 9 2 CM Y K : 11 - 1 3 - 2 4 - 0 WEB : E 1 D5 B F
Museum Bank Indonesia
53
Applications
54
55
56
57
58
59
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Museum Wayang as on of the subs logo. I did not make any changes in this particular door fro the logo. The curves that apply in this door pictures the Wayang it self, how they use a vintage and an art nouveau style in the object of Museum. It is also shows that the Wayang influence by Javanese culture, how it is delicate and yet majestic. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same.
60
Subs Logo Behind The Logo
The color used in this sub logo are maroon and light brown. These colors represent how the Museum of Museum Wayang is really important to the nation, because it is the color that wayang usually use. The long strokes and curves represent the real wayang actually use, although it is not literally use like what i apply, the size of the heights of this door shows how big and royal this place was and these two color reminds how important and legend it is when the door is open, gave you the memory of the theaterical event that has also the history through out Indonesia.
RGB: 196 - 154 - 108
Museum Wayang
C MY K: 2 5 - 4 0 - 6 5 - 0 WEB: C39A6B
RGB: 134 - 91 - 96 C MY K: 3 9 - 6 3 - 4 8 - 2 3 WEB: 7C4E54
61
Application
62
63
64
65
66
67
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Museum Fatahillah as one of the subs logo. This certain logo represent the real history of Dutch teritory use to rule Indonesia. The style of this logo is majestic and powerful, because the real of history it self. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same. The original idea of the design was to use the sketchy look and style into the modern era that now has developed in the Kota Tua’s territory, not forgetting the old look or vintage look that the place it self has.
68
Subs Logo Color Used
The color used in this sub logo are maroon and light brown. These colors represent how the Museum of Museum Wayang is really important to the nation, because it is the color that wayang usually use. The long strokes and curves represent the real wayang actually use, although it is not literally use like what i apply, the size of the heights of this door shows how big and royal this place was and these two color reminds how important and legend it is when the door is open, gave you the memory of the theaterical event that has also the history through out Indonesia.
RGB: 130 - 108 - 73
Museum Fatahillah
C MY K: 4 3 - 4 9 - 7 5 - 2 1 WEB: 826C49
RGB: 86 - 145 - 116 C MY K: 6 9 - 2 5 - 6 3 - 6 WEB: 569174
69
Application
70
71
72
73
74
75
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Cafe Batavia as one of the subs logo. This certain logo represent I dont change a bit about the shapes or details,i just make it fit in to my concept and style. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same. In this cafe you can feel the western influence of the style, and the atmosphere of the cafe is more deep, dark but memorable. It got also a sort of calm feeling in the outside with the interior of canophy and terace.
76
Subs Logo Color Used
The color used in this sub logo are light blue and light grey. The reason i choose this color is because the care it self have a calm and memorable feeling, inside with a deem lights and unique interior, its represent the old times. The long height strokes outline of the door is to represent how retro and royality of the cafe is, the size of the heights of this door shows how charismatic and attractive this place is and these two color reminds how a memory became something that you want to relate to your happy, calm and peaceful feelings.The original idea of the design was to use the sketchy look and style into the modern era that now has developed in the Kota Tua’s territory, not forgetting the old look or vintage look that the place it self has.
R G B : 144 - 134 - 234 C M YK: 40 - 0 - 06 - 0 WE B : 90D 6EA
R G B : 18 7 - 1 8 9 - 1 9 2 CM Y K : 0 - 0 - 0 - 3 0
Cafe Batavia
WEB : B B B DC 0
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78
79
80
81
82
83
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Museum Wayang as on of the subs logo. I did not make any changes in this particular door fro the logo. The curves that apply in this door pictures the Wayang it self, how they use a vintage and an art nouveau style in the object of Museum. It is also shows that the Wayang influence by Javanese culture, how it is delicate and yet majestic. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same.
84
Subs Logo Color Used
The color used in this sub logo are maroon and light brown. These colors represent how the Museum of Museum Wayang is really important to the nation, because it is the color that wayang usually use. The long strokes and curves represent the real wayang actually use, although it is not literally use like what i apply, the size of the heights of this door shows how big and royal this place was and these two color reminds how important and legend it is when the door is open, gave you the memory of the theaterical event that has also the history through out Indonesia.
RGB: 175 - 179 - 182
Kantor Pos Indonesia
C MY K: 3 1 - 2 3 - 2 2 - 1 WEB: AFB3B7
RGB: 247 - 155 - 109 C MY K: 0 - 4 7 - 5 9 - 0 WEB: F79B6D
85
Applications
86
87
88
89
90
91
92
93
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Sion Church as on of the subs logo. I did not make any changes in this particular door for the logo. The curves that apply in this door pictures the Church it self, how they use a vintage and Victorian style in the interior of the church. It is also shows that sion church has already stand for a very long time, how it is royality and majestic. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same.
94
Subs Logo Color Used
The color used in this sub logo are maroon and light brown. These colors represent how the Museum of Museum Wayang is really important to the nation, because it is the color that wayang usually use. The long strokes and curves represent the real wayang actually use, although it is not literally use like what i apply, the size of the heights of this door shows how big and royal this place was and these two color reminds how important and legend it is when the door is open, gave you the memory of the theaterical event that has also the history through out Indonesia.
RG B : 13 3 - 106 - 109
R G B : 194 - 1 8 0 - 1 5 4
C M YK: 55 - 63 - 55 - 1
CM Y K : 25 - 2 5 - 4 0 - 0
WE B : 856A 6D
WEB : C2 B 4 9 A
Sion Church
95
Applications
96
97
98
99
100
101
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Stasiun Kota Jakarta as on of the subs logo. I did not make any changes in this particular door for the logo. The elipse door that applies in this logo take the pictures of many people go to this place to transport. It is also shows that the Train influence by the dutch colony, how it is always crowded by so many people whom goes inisde and outside. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same.
102
Subs Logo Color Used
The color used in this sub logo are blue-ish green and grey. These colors represent how the station is very important fro so many people to transport to other places. The long strokes and curves represent the real building actually use, although it is not literally use like what i apply, the size of the heights of this door shows how big and royal this place was and these two color reminds how important and legendary it is when the door is open, gave you the memory of the roadtrip that has also the history through out Indonesia.
RGB: 95 - 124 - 135
Stasiun Kota Jakarta
C MY K: 6 7 - 4 2 - 3 8 - 7 WEB: 5F7C87
RGB: 187 - 189 - 192 C MY K: 0 - 0 - 0 - 3 0 W E B : B B B DC 0
103
Applications
104
105
106
107
108
109
Subs Logo Behind The Logo
The main idea of this logo is to represent the ambient and essence of Pelabuhan Sunda Kelapa as on of the subs logo. I did not make any changes in this particular door for the logo. The elipse door that applies in this logo take the pictures of many people go to this place to transport. It is also shows that the seas and ships influence by the dutch colony, how it is always crowded by so many people whom goes inisde and outside. To understand more about Kota Tua and the others logo, it is important to acknowledge the value and rule of the logo. My concept of this project is to show the memories that people might have to this certain place, which is Doors. The Doors of Memories. Although it has a very different location but the feel and taste is the same.
110
Subs Logo Color Used
The color used in this sub logo are creame and redish orange. These colors represent how the station is very important fro so many people to transport to other places. The long strokes and curves represent the real portal actually use, although it is not literally use like what i apply, the size of the heights of this door shows how big and royal this place was and these two color reminds how important and legendary it is when the door is open, gave you the memory of the roadtrip that has also the history through out Indonesia.
Pelabuhan Sunda Kelapa 111
112
113
114
115
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By
Dila
Fauzia