C O R R AD O ALFAN O
ABOUT ME B o rn i n R o m e , I t a ly, Co r r a d o le f t h o me t o mov e t o t he U K when he was at a y oung ag e. A s h e was g row i ng u p h e fe lt t h e n e e d t o ex p lore different c ult ures and meet as many people as po s s i b l e to s a t i s f y h is c u r io s it y a n d u lt im a t e ly f u lfill his belief t hat we bec ome bet t er people as we learn as m u ch a s p o s s i b le f r o m ge t t in g t o k n o w o n e anot her. C o rr a d o ’ s a b ilit y t o p r o v id e p la n n e d market ing and propert y proc urement support t o c lient s h as b e e n v e ry h e l p f u l in a c q u ir in g a n ext e n s i v e c lient - base. I n his present role as a Real E st at e Age n t wi th D i l b e ck R e a l E st a t e , h e h a s d e m o n st rat ed a driv e t o exc eed his c lient ’ s expec t at ions and he l p fam i l i e s r e a ch t h e A m e r ic a n d r e a m . Fur t her m o r e , Co r r a d o ga in e d ex t e n siv e knowledg e and insig ht s int o prov iding out st anding cu s to m e r s e rv i c e b y a n t ic ip a t in g h is c lie n t 's needs. H av ing worked int ernat ionally in Rome, Lond o n , Pari s , B e v er l y H ills Fo u r S e a so n s, a n d Wolfg ang Puck for ov er a dec ade, he has bec ome pr o fi ci e n t i n ha ndl i ng c o n c e r n s f r o m a ll t y p e s o f c ust omers. C o rr a d o p o sse sse s a n o u t s t a n d in g present at ion skill and is an exc ellent c ommunic at o r i n th re e l a n g ua g e s , E n g lis h , I t a lia n , a n d S p a n ish.
C O R R A D O A L FA N O 424.205.4369 corrado@corradorealestate.com www.alfanorealestate.com License 02003330
WHY I JOINED DILBECK Whe n I wa s lo o k in g f o r a n ag enc y t o join, I int erv iewed wit h sev eral names in t he in d u st r y, s o m e b ig n a m e s, ot hers not as big , and t hey all g av e me a feeling of just b e in g a n o t h e r sa le s a ge n t in an offic e. The spark le t hat c ame wit h Dilbeck is tha t t h e y a r e u n iq ue , ju s t lik e m e. I m e a n t h i n k a b o u t it – a family operat ed c ompany wit h 13 offic es t hroug hou t S o Ca l ( b y t h e w a y, fa m ily operat ed c ompany doesn't mean mamas an d papas, it m e a n s w e h a v e V ALU E S ) . Glo b a l c o n n e c t io n s w it h C hrist ie's I nt ernat ional Real Est at e a n d a ffiliat ion with L e a d in g R e a l E st a t e C o m p anies of t he World® and Luxury Port folio, whic h are al l in v it a t io n - o n ly af f ilia t io n s – a pret t y powerful 360° support for all our c lients . I t 's l ik e go i n g s h o p p in g and all t he powerful brands are in one plac e. .. wouldn ' t y o u lik e t h a t ?
AWAR D S AN D AC H I EVE M E NTS Le a d i n g R E – S a l e s S p e c i a l i s t C e r t i f i c a t i o n s Le a d i n g R E – M a r k e t i n g S p e c i a l i s t C e r t i f i c a t i o n s Le a d i n g R E – S e r v i c e E x p e r t C e r t i f i c a t i o n s
C H A R I TA B L E G I V I N G D i l b e ck C h a r i t a b l e Fo u n d a t i o n
FIND ME ON SOCIAL MEDIA • Fa c e b o o k - A l f a n o R e a l E s t a t e • LinkedIn - Corrado Alfano • Instagram - #AlfanoRealEstate • Tw i t t e r - @ C o r r a d o A l f a n o R E • Pinterest - AlfanoRealEstate
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T E S T I M O N I A LS O n e o f t he b e s t a ge n t s i n S o Cal wh o m I h ave th e p l eas u re o f k n owi n g an d using his e xp e r t i s e i n t h i s a r e a .� - F. B. Ne jadpour
MARKETING PLAN Pr e - m a r k e t i n g Pr e p a r a t i o n – S t a g i n g , r e p a i r s , i n s p e c t i o n s , a n d t i d y i n g •
Pr o fe s s i o n a l P h o t o g r a p h y i s k e y !
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Pr o fe s s i o n a l c o l o r b r o ch u r e s
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Pr i c i n g y o u r h o m e t o s e l l
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Setting the stage
S t r a t e g i c M LS ex p o s u r e s •
M LS - We s t S i d e a n d Va l l e y B o a r d s
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Description - Carefully crafted detailed description emphasizing the finest details of your home and neighborhood
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Pr o p e r t y w e b s i t e
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Vi r t u a l To u r
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C i r c l e P i x – t ex t c o d e a c c e s s t o M o b i l e Pr o p e r t y We b s i t e
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Mass distribution to over 85 syndicated websites
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R e v e r s e p r o s p e c t i n g – d i r e c t c a m p a i g n t o a g e n t s a n d b u y e r s w h o w e r e s e a r ch i n g s i m i l a r c r i t e r i a before your home came on the market
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S t r a t e g i c p l a c e m e n t a s fe a t u r e d l i s t i n g s : Tr u l i a , Z i l l o w a n d R e a l t o r. c o m
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M a s s E - M a i l b l a s t s – Pr o v i d e C o r r a d o ’ s p e r s o n a l a n d b u s i n e s s c o n t a c t s i n o u r m a r k e t a r e a w i t h detailed information and updates about your property
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Wh e n b u y e r s f i n d y o u r p r o p e r t y o n t h e i n t e r n e t , t h e y w i l l c a l l m e , n o t a n a g e n t w h o d o e s n o t k n o w the finest details about your home
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Le a d i n g R e a l E s t a t e C o m p a n i e s o f t h e Wo r l d I n t e r n a t i o n a l E x p o s u r e
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L i v e ex p o s u r e o n D i l b e ck . c o m
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L i v e ex p o s u r e o n A l f a n o r e a l e s t a t e . c o m
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MARKET ING PLA N Broker Marketing •
M a s s E - M a i l B l a s t s – Pr o v i d e t o p a g e n t s i n o u r m a r k e t a r e a w i t h d e t a i l e d i n f o r m a t i o n a n d about your property
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E-flyers to over 6000 agents in the area
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E-flyers to over 600 company agents
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B r o k e r C a r a v a n a n d O f f i c e To u r
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C o n n e c t w i t h l o c a l B r o k e r a g e s a n d To p Pr o d u c i n g a g e n t s i n t h e a r e a t o g e t y o u r h o m e m a x i m u m
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National and international relocation Network
ex p o s u r e
Social Media Th e p r o p e r t y w i l l b e fe a t u r e d o n C o r r a d o ’ s a n d D i b e ck ’ s s o c i a l n e t w o r k s : Fa c e b o o k , Tw i t t e r, L i n k e d I n , I n s t a g r a m , Yo u t u b e e t c … Public Open Houses Yard Sign and Brochure Box Print Marketing •
Fu l l C o l o r J u s t L i s t e d Po s t c a r d w i l l b e m a i l e d t o a r e a r e s i d e n t s
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L A Ti m e s a n d Lo c a l N e w s p a p e r s
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M LS M a g a z i n e a n d O p e n H o u s e We e k e n d G u i d e
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Newsletter
Pe r s o n a l t o u ch m a r k e t i n g •
Invite neighbors for a good-bye dinner
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Invite neighbors for an off-market, first pre-view open house
P L AT I N U M A D V A N TA G E Wh at i s P l a t i n u m A d v an t ag e ? Th e D ilb e ck R e a l E s ta te P l a t in um Adv a n t a ge ™ is an innov at iv e way of doing busines s t h a t s e ts u s a p a r t f r o m o u r c o mpet it ors while g iv ing y ou t he v alue and at t ent ion t hat yo u d e s e r ve . O u r P l at i n u m A d v an t ag e ™ t r aining g iv es us t he expert ise t hat enables us t o deliv er th e h igh e st le ve l o f s e r vic e to e nsure not only t he suc c ess of y our real est at e t ransac t io n , b u t a ls o th e q u a lit y o f y o u r ex perienc e. Th ro u g h P l a t i n u m A d v an t age , I Will: LI ST E N TO YO U R N E E D S . I w ill d e live r a s e r vic e ex p e r ienc e based on y our needs and want s. E STA B LI S H C LE A R E X P E CTAT I O N S . I w ill exp la in th e r o le s I p la y i n t he sale of y our home and how we will work t og et her. COM M IT I N WR ITI NG. I w ill sig n a se r vic e c o m m it m e nt as my promise t o deliv er on t hose expec t at ions. P E R F O R M TH E S E R V I C E . I will deliv er on my writ t en c ommit ment . S O LI C IT YO U R F E E D B AC K . Yo u w ill r e c e ive a n e m a il s u r v ey from an independent t hird part y c ompany t o c omple te a f te r t h e t r a n s a c t io n . Th e su rv ey will be used t o measure and ev aluat e my performance .
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P L AT I N U M A D V A N TA G E A s Yo u r Tr u s t e d A d v i s o r, I will use my spec ialized knowledg e and t raining t o help m a k e se n se o f th e c o m p lex home buy ing and selling proc ess. I will list en t o y our go a ls , a n d r e c o m m e n d t h e rig ht resourc es t o help y ou reach t hem. A s Yo u r E x p e r t N e g o t i a t or , I will effec t iv ely manag e t he buy ing and selling proc ess to h e lp y o u a ch ie ve y o u r g oals. I will be c ommit t ed t o assist ing y ou in g et t ing t he b e s t p o ssib le p r ic e , w ith t h e most fav orable t erms, in t he short est period of t ime. A s Yo u r Sk i l l e d Fac i l i t a t or , I will work t o put sales t og et her t hat st ay t og et her. I w ill o f fe r y o u o u tst a n d in g c ust omer serv ic e, my personal expert ise and a rang e of q u a lity r e a l e s ta te r e s o u r c es.
P L AT I N U M A D V A N TA G E Wh i l e Se l l i n g Yo u r H o me As Your Re pre se n t a tiv e I Will: •
D e live r a C o m p a r a t ive M arket Analy sis t o assist in dev eloping a pric ing st r a te g y
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C r e a te a n d p r e se n t a det ailed market ing plan inc luding spec ific st rat eg ies, p r o gr a m s a n d b u y e r targ et s
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Recommend
p r o p e r ty
merchandising
and
enhanc ement s
to
maximize
m a r k e ta b ility •
Pr o vid e a w r it te n e st imat e of seller expenses and net proc eeds
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C o m m it t o r e g u la r c o mmunic at ion, inc luding prospec t and market feedback
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M a r k e t p r o p e r ty th r o u g h adv ert ising , direc t market ing , indust ry net working , I n t e r n e t a n d so c ia l m edia
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Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e on all offers t o purchase
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S h a r e f in a n c ia l in f o r m at ion wit h y ou as prov ided by t he buy er, and st riv e t o e n su r e th a t e a ch b u yer is pre- approv ed wit h a lender
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A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies
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O f fe r h o m e p u r ch a s e assist anc e, referral serv ic es, and ac c ess t o c ommunit y a n d p r o p e r ty in f o r m a t ion
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C o n ta c t a n d f o llo w up wit h y ou aft er c losing t o assure t he sat isfac t ory c o m p le t io n o f a ll s e r v ic e det ails
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P L AT I N U M A D V A N TA G E D u r i n g Yo u r N e w H o m e S e a rch As Your Re pre se n t a tiv e I Will: •
C o n d u c t c o u n se lin g and informat ion sessions t o ident ify y our needs and g o a ls a n d to p la n a propert y search.
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O f fe r t o a r r a n g e p r e - qualify ing or pre- approv al meet ing wit h a lender t o d e t e r m in e a f f o r d a b ili t y rang e and improv e neg ot iat ing posit ion at t he point o f o f fe r.
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C o m m it t o p r io r ity a v ailabilit y for meet ing y our needs and schedule for p r o p e r t y r e s e a r ch a n d showing s.
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Pr o vid e a c c e ss t o c o mmunit y and propert y informat ion.
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C o m p le te a m a r k e t search t o ident ify propert ies c onsist ent wit h y our needs a n d p r ic e r a n g e .
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Pr e p a r e a Co m p a r a tiv e M arket Analy sis for y ou prior t o y ou making an offer.
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Pr e p a r e a w r itt e n O f fer t o Purchase on t he propert y of y our choic e reflec t ing y o u r p r ic e a n d t e r m s.
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Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e.
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Pr o vid e a list o f b u ilding , pest and ot her inspec t ors.
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A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies.
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A c c o m p a n y y o u o n a final walk t hroug h propert y inspec t ion before c losing , if p r o vid e d f o r in th e c ont rac t .
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C o n ta c t y o u a f te r th e c losing t o assure t he sat isfac t ory c omplet ion of all se r vic e d e t a ils.
P L AT I N U M A D V A N TA G E S er v i c e C om m i t m e n t I g i v e y o u m y p e r so n a l c o m m it m ent t o prov ide y ou wit h qualit y, c ust omized serv ic e t o m e e t yo u r n e e d s. I p r o m ise t o k e e p in t ouch wit h y ou and list en t o y our g oals. You m a y c o n t a c t m e an y t im e f o r addit ional informat ion, quest ions or c onc erns. I am here to d e l i v e r v a lu e a n d t o h e lp r e lie v e t he st ress assoc iat ed wit h buy ing or selling a home. I co m m it t o y o u t h a t I w ill a lw ay s endeav or t o deliv er t he c aring c lient serv ic e t hat yo u d e se r v e a n d t o c o n sist e n t ly e x ceed y our expec t at ions.
C or r a d o A lf a n o
Date
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THANK YOU T h a n k y o u f o r t h e o p p o r t u n i t y t o m e e t w i t h y o u t o d i s c u s s s e l l i n g y o u r h o m e . Wh e n e v e r y o u a r e r e a d y, i t w o u l d b e m y p l e a s u r e t o r e p r e s e n t y o u i n t h e s a l e o f y o u r h o m e . A s y o u r t r u s t e d a d v i s o r, I w i l l u s e m y s p e c i a l i z e d k n o w l e d g e a n d t r a i n i n g t o h e l p m a k e sense of the complex home selling process. I will listen to your goals and recommend the right resources to help reach them. As your skilled negotiator, I will be committed to helping you get the best possible price, with the most favorable terms, in the shortest period of time. As your expert facilitator, I will help make things happen for you. I will provide my personal expertise to put a sale together that will stay together. I will also provide a range of quality real estate resources, be it relocation assistance, inspectors, mortgage or financial services to make the process go along seamlessly from the start and beyond the close of escrow. Should you decide to work with me, I give you my personal commitment to always deliver the caring customer service that you deserve. I look forward to the prospect of doing business with you, and thank you for your time and consideration. Sincerely, Corrado Alfano
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