D E R E K VAU G H AN
WHY DEREK JOINED DILBECK Di l bec k R e a l E st a t e is a f a m ily o w n e d business serv ing t he needs of t he loc al c ommunit y . B ei n g o n e o f t he onl y r e a l e st a t e f ir m s t o e st a b lish an offic e in S out h Pasadena, t he firm was a perfec t fit fo r Der e k ’ s m issio n t o s e r v e t h e lo c a l r e sident s. Di l bec k ’ s lo n g s t a n d in g r e p u t a t io n f o r honest y and fair dealing also dov et ail’ s wit h Derek’ s m i s s i o n to t r e a t a l l h is c lie n t s w it h t h e de e p e st respec t and int eg rit y .
D E R E K VAU G HAN 6 2 6 . 4 3 7. 6 8 0 0 Derek@SouthPasadenaHomes.com derekvaughan.dilbeck.com CalB R E #02028279
DEREK’S BIOGRAPHY H o nes t a n d Educat e d De rek ser v es S out h Pasad ena. H is c lient s are buy ing or selling homes in S out h Pasaden a o r the s urrounding commu nit ie s . Der e k tr easures ea ch an d every c lie nt . They ar e truly spec ial t o him – bec ause t hey are t he curat ors of th e h o me s in hi s co mm uni t y, preser ving them f or g enerations t o c ome. These are rare an d vis ionar y peop le w h o v alu e h ist o r y, t r adit i on, and leg ac y. I f y ou a re se ek ing an aut h entic , hi ghly educ at ed, tr uly unique, hon est , c aring , respons iv e, S o ut h Pas adena re al est at e exp er t – w h o plac es y ou and your f amil y’s needs ab ov e his own – t hen you h av e c o me t o t he righ t pl ac e . U niqu e Di g it al Rea l Est at e Ta lent s Dere k b r ing s a uniqu e set of s kills a nd experienc e to the S out h Pas adena real est at e marke t . Hi s b a ck g ro und incl ude s be in g an entr epr eneu r, a suc c es sf ul real est at e inv est or and a high power e d ex ec u t i v e f or Fortu ne 500 brands . Dere k i s a 3 rd g e ne r a tio n Realt or®. H is mot her owned a real est at e brokerag e, his f at her also held his re a l e s t at e li c e nse, wh ile h is g r andf a the r w as a pr oper ty de ve loper . De re k e a rne d u ndergr ad uat e de g r ees a t bo th Purdu e U niv ersit y an d I ndian a Univ ersity . He als o g ra d u at e d wit h a du al degr e e in Fina nc e a nd M ar ke t ing f rom Vander bi lt U niv er sit y’ s pr est igio us M as te r o f B u si ne ss A dm ini st r at i on ( M BA ) prog r am . His im pre ssiv e c red ent ials in business i nc lude mar keti ng manage men t at the $ 3 0 0 mi ll ion N YS E trade d f ir m of Thoma s Ne lson, wh er e he spec ial ized in direc t ma il and I nt ernet market ing . Dere k was a lso em pl oyed by The Walt D isney Compa ny to run the dig it al ma rket ing f or t he ec ommerc e vent ures o f th e E S P N.c o m and NAS CAR. c om br ands. Throu gh manag ing millions in ma rketi ng spend ing in the d i g i ta l sp ac e, D e re k has ho ne d his dig it al ma rket ing skills to bec ome a Wor ld C lass I nter net an d Di g i t al M a rk et e r. H e w a s a ls o a n or igina l bet a t est er f or Goog le’ s Ad Words plat form . H is e n t r e prene urial sp ir it le d him t o f ound a ser ie s of I nter ne t busines ses w hi ch he suc c es sful ly grew u p an d so ld ov er t h e pa st dec a de . Der e k has be en a re siden t of S out h Pasadena, California f or t he pas t 2 0 years . H i s chil dre n h ave b oth a t t ende d S out h Pas ad ena scho ols. H is daught er is now a st u den t at U C LA while hi s son continue s to a t t e nd S o ut h Pasadena High S cho ol . H e h a s inv e st e d in th e S o ut h P asa dena commu nity t hrough gene r ous cont ri but i o ns to the Sou t h P a sa de n a E duc ati o na l Fou nd at ion – a s well as c ur ren t ly owning tw o homes in S out h Pasadena.
D E R E K’S AWAR D S & AC H I EVE M E NTS D e r e k w a s a Wo r l d C l a s s s w i m m e r a n d a t h l e t e i n h i g h s ch o o l a n d c o l l e g e b e i n g a w a r d e d t h e prestigious All American designation. He is a National Junior Olympic gold medalist and has held both state and national records. He has also been recognized for outstanding advertising and promotional work in receiving a Stevie Aw a r d f o r i n n o v a t i v e p r o m o t i o n a l c a m p a i g n s r e l a t e d t o h i s b u s i n e s s e s . D e r e k h a s a l s o b e e n a fe a t u r e d s p e a k e r a t n u m e r o u s i n d u s t r y t r a d e s h o w s a n d e v e n t s .
C H A R I TA B L E G I V I N G / C O M M U N I T Y I N V O LV E M E N T D e r e k h a s b e e n i n v o l v e d w i t h a n u m b e r o f i m p o r t a n t S o u t h Pa s a d e n a c o m m u n i t y p r o j e c t s . H e h a s b e e n a n u n w a v e r i n g d o n o r t o t h e S o u t h Pa s a d e n a E d u c a t i o n a l Fo u n d a t i o n ( S P E F ) i n s u p p o r t o f h i s ch i l d r e n w h o a t t e n d S o u t h Pa s a d e n a S ch o o l s a n d h i s w i fe w h o i s a H i g h S ch o o l Te a ch e r. H e h a s a l s o s e r v e d a s a v o l u n t e e r s o c c e r r e fe r e e f o r AYS O a n d c o a ch e d s p o r t s t e a m s l o c a l l y. D e r e k h a s g i v e n b a ck b y w o r k i n g d i l i g e n t l y o n b e h a l f o f t h e h o m e l e s s i n t h e r e g i o n . H e i s c u r r e n t l y donating his time and energies to the Union Station Homeless Shelter to end homelessness in the l o c a l c o m m u n i t y.
FIND ME ON SOCIAL MEDIA We b s i t e w w w. S o u t h Pa s a d e n a H o m e s . c o m Tw i t t e r t w i t t e r. c o m / s o u t h p a s h o m e s Fa c e b o o k f a c e b o o k . c o m / S o u t h Pa s a d e n a H o m e s
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MARKETING PLAN Th e f o l l o w i n g a r e j u s t s o m e o f t h e m a r k e t i n g a c t i v i t i e s t h a t a r e ex e c u t e d a t n o a d d i t i o n a l c o s t t o t h e s e l l e r. S p e c i f i c p r o p e r t i e s d i c t a t e t h e s c o p e o f a d d i t i o n a l m a r k e t i n g e f f o r t s . A c u s t o m i z e d m a r k e t i n g p l a n i s p r e p a r e d s p e c i f i c a l l y f o r e a ch c l i e n t a n d p r o p e r t y. •
“ Fo r S a l e ” y a r d s i g n – s i n c e y o u r p r o p e r t y i s o n a m a i n s t r e e t i n t h e n e i g h b o r h o o d , a y a r d s i g n w i l l i m m e d i a t e l y l e t e v e r y o n e w h o d r i v e s p a s t k n o w t h a t t h e r e i s a h o m e f o r s a l e . Th e r e a r e a l s o v a r i o u s “ r i d e r s ” t h a t c a n b e p u t o n t h e s i g n s u ch a s “ O p e n S u n d a y ! ”.
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P h o t o s – Pr o fe s s i o n a l p h o t o s b y a t r u l y p r o fe s s i o n a l p h o t o g r a p h e r w h o s p e c i a l i z e s i n c r e a t i n g v i s u a l l y s t u n n i n g a n d a t t r a c t i v e a r ch i t e c t u r a l p h o t o s f o r h o m e s e l l e r s .
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Th e s e p h o t o s a r e u s e d t o c r e a t e a t t r a c t i v e c o l l a t e r a l m a t e r i a l s s u ch a s : f l y e r s f o r a n o p e n h o u s e , door hangers, or direct mailers for hyper-local marketing.
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M u l t i L i s t i n g S e r v i c e ( M LS ) – Th i s i s t h e d a t a b a s e t h a t e v e r y r e a l t o r r e l i e s o n t o s e a r ch f o r h o m e s f o r t h e i r b u y e r s . O n c e t h e h o m e i s l i s t e d i n t h e M LS – r e a l t o r s b e c o m e a w a r e t h a t i t i s a v a i l a b l e a n d a l e r t t h e i r b u y e r s t o ch e ck i t o u t .
Th i s d a t a i s a l s o u s e d f o r c o n s u m e r w e b s i t e s s p e c i a l i z i n g i n h o m e s f o r s a l e . •
Th e D i l b e ck R e a l E s t a t e i n t e r n a l n e t w o r k – D i l b e ck h a s o v e r 6 0 0 a g e n t s a l l o f w h o m r e p r e s e n t a c t i v e b u y e r s a n d s e l l e r s o f r e a l e s t a t e . Th e r e i s a m e ch a n i s m w i t h i n o u r c o m p a n y t o a l e r t a l l t h e s e r e a l t o r s w h e n n e w p r o p e r t i e s b e c o m e a v a i l a b l e . Th e r e i s a l s o a “ c o m i n g s o o n ” a n n o u n c e m e n t t o t h e s e p r o fe s s i o n a l s .
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D a t a m i n i n g – D i r e c t l y c o n t a c t i n g R e a l t o r s ® w h o h a v e p r e v i o u s l y b o u g h t o r s o l d n e a r y o u r p r o p e r t y. D e r e k w i l l c r e a t e a d a t a b a s e o f l o c a l a n d a c t i v e R e a l t o r s® w h o m o s t l i k e l y h a v e a fe r t i l e p o o l o f b u y e r s l i n e d u p . E a ch w i l l g e t a n i n d i v i d u a l i z e d e m a i l w h e n t h e p r o p e r t y b e c o m e s a v a i l a b l e a n d a n i n v i t a t i o n t o c a l l f o r f u r t h e r d e t a i l s – p l u s i n s t r u c t i o n s f o r p r iv a t e s h o w i n g s .
MARKETING PLAN •
Internet sites – Zillow is the one of the biggest real estate websites, but there are also a number o f s i m i l a r s i t e s s u ch a s : Tr u l i a , R e a l t o r. c o m , Z i p r e a l t y a n d a h o s t o f o t h e r s . Th e M LS l i s t i n g i s p i ck e d up by virtually all these sites.
Th e r e a r e a l s o s i t e s w h i ch d o n ’ t p i ck u p t h e M LS – b u t w h i ch c a n r e a ch a v a s t p o o l o f p o t e n t i a l b u y e r s . D e r e k w i l l h a n d i n p u t t h e p r o p e r t y d a t a a n d p h o t o s i n t o t h e s e s i t e s a s w e l l . Th e s e n e e d t o b e u p d a t e d e v e r y fe w d a y s a s t h e a d s “ a g e ”. •
Fa c e b o o k a d v e r t i s i n g – D e r e k i s a n ex p e r t i n t a r g e t i n g Fa c e b o o k u s e r s b y g e o g r a p h y a n d o t h e r p e r t i n e n t d e m o g r a p h i c s s u ch a s : i n t e r e s t e d i n r e a l e s t a t e , i n c o m e l e v e l s , f a m i l y t y p e , l i k e l y t o m o v e , a g e , g e n d e r, o w n o r r e n t a n d m a n y m a n y m o r e .
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Open house – No matter how great the photos are, buyers need to actually step foot in the p r o p e r t y t o m a k e a b u y i n g d e c i s i o n . Yo u r f l y e r s / t a k e w a y s c a n b e a g r e a t “ s e c o n d ch a n c e ” t o s w a y b u y e r s w h o s e e s e v e r a l h o m e s i n o n e d a y.
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H y p e r - l o c a l m a r k e t i n g – Th e r e a r e s e v e r a l t e ch n i q u e s t h a t c a n g e t t h e a t t e n t i o n o f h y p e r - l o c a l buyers: 1 . Kn o ck o n t h e n e i g h b o r ’ s d o o r a n d i n v i t e t h e m t o a n o p e n h o u s e – h a n d t h e m a f l y e r. 2. Door hangers – same as above but potentially more efficient. 3. Direct mail – create a compelling postcard and mail it directly to households nearby announcing the open house.
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T h e V a u g h a n F a m ily in th e 1 9 7 0’ s. T hat ’ s me on t he rig ht . C hec k out my mom’ s c ool 70 ’s h ai r. S h e o w n e d a real est at e c ompany when I was g rowing up.
D e rek i s a N a tio n a l J u n io r O ly m p ic a n d C I F g old medalist and has held bot h S t at e and Nat ion al re co rd s .
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Dere k V a ug h a n a n d f e llo w U n io n S t a t io n H omeless S helt er v olunt eers at t he Rose B owl for a fund rai s i n g e ve n t.
D e r e k V a u gh a n in Ma n c h e s t er, Unit ed K ing dom working in a dat a c ent er.
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P L AT I N U M A D V A N TA G E Wh at i s P l a t i n u m A d v an t ag e ? Th e D ilb e ck R e a l E s ta te P l atin um Adv a n t a ge™ is an innov at iv e way of doing busine s s t h a t s e ts u s a p a r t f r o m o u r c o mpet it ors while g iv ing y ou t he v alue and at t ent ion t hat yo u d e s e r ve . O u r P l a t i n u m A d v a n t a g e™ training g iv es us t he expert ise t hat enables us t o deliv er th e h igh e st le ve l o f s e r vic e to e nsure not only t he suc c ess of y our real est at e t ransac t io n , b u t a ls o th e q u a lit y o f y o u r ex perienc e. Th ro u g h P l a t i n u m A d v an t age , I Will: LI ST E N TO YO U R N E E D S. I w ill d e live r a s e r vic e ex p e r ienc e based on y our needs and want s. E STA B LI S H C LE A R E X P E CTAT I O N S . I w ill exp la in th e r o le s I p la y i n t he sale of y our home and how we will work t og et her. COM M IT I N WR ITI NG. I w ill sig n a se r vic e c o m m it m e nt as my promise t o deliv er on t hose expec t at ions. P E R F O R M TH E S E R V I C E . I will deliv er on my writ t en c ommit ment . S O LI C IT YO U R F E E D B AC K . Yo u w ill r e c e ive a n e m a il s u r v ey from an independent t hird part y c ompany t o c omple te a f te r t h e t r a n s a c t io n . Th e su rv ey will be used t o measure and ev aluat e my performance .
P L AT I N U M A D V A N TA G E A s Yo u r Tr u s t e d A d v i s o r, I will use my spec ialized knowledg e and t raining t o help m a k e se n se o f th e c o m p lex home buy ing and selling proc ess. I will list en t o y our go a ls , a n d r e c o m m e n d t h e rig ht resourc es t o help y ou reach t hem. A s Yo u r E x p e r t N e g o t i a t or, I will effec t iv ely manag e t he buy ing and selling proc ess to h e lp y o u a ch ie ve y o u r g oals. I will be c ommit t ed t o assist ing y ou in g et t ing t he b e s t p o ssib le p r ic e , w ith t h e most fav orable t erms, in t he short est period of t ime. A s Yo u r Sk i l l e d Fac i l i t a t or , I will work t o put sales t og et her t hat st ay t og et her. I w ill o f fe r y o u o u tst a n d in g c ust omer serv ic e, my personal expert ise and a rang e of q u a lity r e a l e s ta te r e s o u r c es.
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P L AT I N U M A D V A N TA G E Wh i l e Se l l i n g Yo u r H o me As Your Re pre se n t a tiv e I Will: •
D e live r a C o m p a r a t ive M arket Analy sis t o assist in dev eloping a pric ing st r a te g y
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C r e a te a n d p r e se n t a det ailed market ing plan inc luding spec ific st rat eg ies, p r o gr a m s a n d b u y e r targ et s
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Recommend
p r o p e r ty
merchandising
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enhanc ement s
to
maximize
m a r k e ta b ility •
Pr o vid e a w r it te n e st imat e of seller expenses and net proc eeds
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C o m m it t o r e g u la r c o mmunic at ion, inc luding prospec t and market feedback
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M a r k e t p r o p e r ty th r o u g h adv ert ising , direc t market ing , indust ry net working , I n t e r n e t a n d so c ia l m edia
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Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e on all offers t o purchase
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S h a r e f in a n c ia l in f o r m at ion wit h y ou as prov ided by t he buy er, and st riv e t o e n su r e th a t e a ch b u yer is pre- approv ed wit h a lender
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A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies
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O f fe r h o m e p u r ch a s e assist anc e, referral serv ic es, and ac c ess t o c ommunit y a n d p r o p e r ty in f o r m a t ion
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C o n ta c t a n d f o llo w up wit h y ou aft er c losing t o assure t he sat isfac t ory c o m p le t io n o f a ll s e r v ic e det ails
P L AT I N U M A D V A N TA G E D u r i n g Yo u r N e w H o m e S e a rch As Your Re pre se n t a tiv e I Will: •
C o n d u c t c o u n se lin g and informat ion sessions t o ident ify y our needs and g o a ls a n d to p la n a propert y search.
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O f fe r t o a r r a n g e p r e - qualify ing or pre- approv al meet ing wit h a lender t o d e t e r m in e a f f o r d a b ili t y rang e and improv e neg ot iat ing posit ion at t he point o f o f fe r.
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C o m m it t o p r io r ity a v ailabilit y for meet ing y our needs and schedule for p r o p e r t y r e s e a r ch a n d showing s.
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Pr o vid e a c c e ss t o c o mmunit y and propert y informat ion.
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C o m p le te a m a r k e t search t o ident ify propert ies c onsist ent wit h y our needs a n d p r ic e r a n g e .
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Pr e p a r e a Co m p a r a tiv e M arket Analy sis for y ou prior t o y ou making an offer.
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Pr e p a r e a w r itt e n O f fer t o Purchase on t he propert y of y our choic e reflec t ing y o u r p r ic e a n d t e r m s.
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Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e.
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Pr o vid e a list o f b u ilding , pest and ot her inspec t ors.
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A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies.
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A c c o m p a n y y o u o n a final walk t hroug h propert y inspec t ion before c losing , if p r o vid e d f o r in th e c ont rac t .
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C o n ta c t y o u a f te r t h e c losing t o assure t he sat isfac t ory c omplet ion of all se r vic e d e t a ils.
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P L AT I N U M A D V A N TA G E Service Commitment I g i ve y o u m y p e r so n a l c o m m it m ent t o prov ide y ou wit h qualit y, c ust omized serv ic e t o m e e t you r n e e d s . I p r o m is e to k e e p in t ouch wit h y ou and list en t o y our g oals. Yo u m a y c o n ta c t m e a n y t im e f or addit ional informat ion, quest ions or c onc erns. I am here to del ive r va lu e a n d t o h e lp r e lie ve t he st ress assoc iat ed wit h buy ing or selling a home. I c o m m it to y o u th a t I w ill a lw ay s endeav or t o deliv er t he c aring c lient serv ic e t ha t yo u des e r ve a n d t o c o n s is te n t ly exc eed y our expec t at ions.
S a l e s Pa r tn e r S ign a tu r e
D a te
THAN K YO U Thank you for giving me the opportunity to work together with you on one of the most important t r a n s a c t i o n s o f y o u r l i f e . I t r e a t a l l m y c l i e n t s w i t h d i g n i t y, r e s p e c t , h o n e s t y a n d f a i r d e a l i n g . Yo u c a n e x p e c t t h a t I w i l l p r o v i d e k n o w l e d g e , e x p e r t i s e a n d e x p e r i e n c e o n y o u r b e h a l f . Yo u c a n a l s o c o u n t o n p u n c t u a l i t y, a n d e f f o r t s t h a t g o “ a b o v e a n d b e y o n d ” w h a t y o u a r e u s e d t o i n a r e a l estate transaction. Our communication will be seamless and handled in the manner of your choice – be it email, text, phone calls or in-person meetings to keep you apprised of the current status of our activities t o g e t h e r. I am truly honored to be given the opportunity to achieve the personal dreams of you and your f a m i l y.
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