LAU R A WI N G
ABOUT ME B o rn a nd r a is e d in L a C a n a d a F lin t r id g e and c urrent ly liv ing in Pasadena, L aura has a deep- r o o te d l o ve a nd u n d e r s t a n d in g o f t h e lo c a l h o u s ing market . Growing up in a hist oric propert y built by re n o wn e d a r chi t ec t My r o n H u n t , L a u r a d e v e loped a keen apprec iat ion for archit ec t ural det ails a n d i n te ri o r des i g n . Wh ile a t t e n d in g c o lle g e in Sant a B arbara t o pursue a deg ree in early childhood e d u cati o n , La ur a wa s o f fe r e d a o n c e - in - a - life t ime opport unit y t o work as an au pair in Venic e, I t aly. Wh i l e th e ch i l d ren w e r e in sch o o l, L a u r a b e g a n assist ing t he mot her wit h her real est at e business. I t was th e n La ur a m a d e t h e d e c is io n t o b e c o me a Realt orÂŽ. B usiness and c reat iv it y are in her b l o o d . Sh e a t t r i but e s h e r in n a t e b u s in e s s se n se t o being raised in an ent repreneurial- minded family. He r m o th e r ha s a h o m e s t a gin g a n d in t e r io r d e c orat ing business and her fat her runs a manufac t urin g b u s i n e s s t h a t w a s st a r t e d b y h e r gr a n d p a r e n t s . Working wit h t he adv ant ag e of hav ing a c lose- knit c o re o f s avvy bus i nes s ex p e r t s a n d m e n t o r s , L a u r a t akes pride in her et hic al and st rat eg ic approach t o b u s i n e s s . La ur a ha s exc e lle n t c o m m u n ic a t io n s kills and dilig ent ly at t ends t o her c lient s' needs t o en s u re th e i r t ra ns a ct i o n s g o s m o o t h ly.
LAU RA WI NG 818.281.4935 Laura.wing@dilbeck.com laurawing.dilbeck.com CalB R E #01968790
WHY I JOI N E D DI LB ECK I c a r e so m u ch a b o u t m y c li ent s and t he relat ionship I build wit h t hem t hat I want ed t o a lign m y s e lf w it h a c o mpany t hat holds t he same v alues. Dilbeck is a famil y o w n e d b u sin e ss t h a t h a s been t hriv ing sinc e t he 50’ s. The resourc es Dilbeck p r o vid e s it 's R e a lto r s ® , from our in house market ing depart ment , t ransac t ion c o o r d in a t o r s, te ch su p p o r t and weekly t raining sessions, ensure our suc c ess. D ilb e ck R e a l E st a t e is a n affiliat e of C hrist ie's I nt ernat ional Real E st at e and an exc lu sive m e m b e r o f b o t h Leading Real E st at e C ompanies of t he World® and Lu x u r y Po r t f o lio I n te r n a t io n al. H av ing a st rong and reput able c ompany behind me t o h e lp r e p r e se n t y o u r h o me shows t he buy ers, and t he buy er’ s ag ent s t hat we will c o m p le t e th e t r a n s a c t io n w it h t he hig hest st andards.
WHY USE AN SRES® A S E N I O R S R E A L E STAT E S P E C I A LI ST ® Over the age of 50 and considering selling the family home? Yo u n e e d a R E A LTO R ® w i t h s e n i o r ex p e r i e n c e , k n o w l e d g e a n d m a r k e t i n g s a v v y. Th o s e q u a l i t i e s , a l o n g w i t h a s p e c i a l k n o w l e d g e o f m a n a g i n g t h e s a l e o f a h o m e f o r t h o s e o v e r t h e a g e o f 5 0 , a r e w h a t S R E S ® a g e n t s c a n b r i n g t o y o u r n ex t r e a l e s t a t e t r a n s a c t i o n . L a u r a i s a c e r t i f i e d s e n i o r s p e c i a l i s t a n d a s t u t e t o t h e f i n a n c i a l a n d e m o t i o n a l ch a l l e n g e s s e n i o r clients face when they sell a long-held family home. L a u r a n o t o n l y c a n c r e a t e a c u s t o m i z e d a p p r o a ch t o m a r k e t i n g a n d s e l l i n g y o u r p r o p e r t y, b u t s h e a l s o c a n w o r k w i t h y o u t o ex p l o r e y o u r h o u s i n g o p t i o n s t o e n s u r e t h a t y o u r n ex t h o m e b e s t s e r v e s your current and future needs. Certified specialists have special knowledge about everything from reverse mortgages and the importance of universal design, to the uses of pensions, 401k accounts, and I RAs in real estate transactions. L a u r a w i l l a l s o h e l p y o u s t e e r c l e a r o f l o a n s ch e m e s a n d s c a m s t h a t v i c t i m i z e a g e d 5 0 + b o r r o w e r s . A n d w h e n y o u n e e d h e l p f r o m o t h e r p r o fe s s i o n a l s , S R E S ® a g e n t s c a n t a p t h e i r n e t w o r k a n d p u t y o u i n t o u ch w i t h q u a l i f i e d h o m e i n s p e c t o r s , m o v e r s , a t t o r n e y s , C PA s , a n d o t h e r ex p e r t s . SR ES® designees have all the resources and knowledge to simplify the transaction and reduce the anxiety of selling your home.
8 1 8 . 2 8 1 . 4 9 3 5 L a u ra .w i n g @ di l b ec k .com
AWARDS AND ACHIEVEMENTS Senior Real Estate Specialist SR ES® Le a d i n g R E ® M a r k e t i n g S p e c i a l i s t Le a d i n g R E ® S a l e s S p e c i a l i s t LeadingR E® Service Expert
C H A R I TA B L E G I V I N G L a u r a i s v e r y c o m m u n i t y m i n d e d , s h e l o v e s v o l u n t e e r i n g w i t h ch i l d r e n a n d m a t u r e a d u l t s . S h e participates in Reading Partners; an organization whose goal is to make sure every child is reading at their grade level. She also participates in the annual Realtors® Read Across Pasadena. Laura fills the void of her grandparents by volunteering weekly at the Pasadena Senior Center, she loves every minute of it and the lifetime of stories she hears help shape her way of thinking, in life and business.
T E S T I M O N I A LS L a u r a i s a r e a l t or t h a t w i l l go a b ove an d b ey o n d to h el p y o u n avi g ate th e w o rl d o f re al e st at e in a t i g ht m a r k e t . Sh e w i l l s pe n d th e ti m e n eces s ary to m ak e s u re y o u r n eed s are b e ing me t in a v e r y t i m e l y m a n ne r. S he h a s a co n s i s ten tl y p o s i ti ve atti tu d e wh i ch i s very i m p o r tant giv e n t h a t hu nt i n g f o r a r e s i d e n c e i n Pas ad en a can b e a d au n ti n g en d eavo r. In ad d i ti o n , L aura has a so lid u nd e r s t a nd i ng o f t he n e i g h b o rh o o d s i n Pas ad en a an d th e s u rro u n d i n g are as. She in t ro d u c e d m e t o ne w p a r t s o f town th at I m i g h t h ave o th er wi s e n o t k n own ab o u t. M y home h u n t i n g e x p e r i e n c e w i t h L a u r a was en ti rel y p o s i ti ve. " - She lly M . L a u r a i s a m a zi n g, s h e r e a l l y l i s ten s to y o u r n eed s an d wan ts i n a p ro p er ty an d g o es st raight t o w or k . L a u r a w e a pp r e c i a t e y o u r i n teg ri ty an d h o n es ty! O u r fam i l y fel t very s u p por t e d by L a u ra a nd w i l l c on t i nu e t o u s e h er i n th e fu tu re fo r any n eed s we h ave reg ard i n g real e st at e ." - Je ri B . Wh a t s t r i k e s m e a b ou t La ur a Wi n g i s th at s h e s ees p ro b l em s d i fferen tl y an d tak es t he m on w ith f a r m or e p oi s e a nd p e r s i s t en ce th an an y o n e I k n ow. Ch al l en g ed wi th a m atter th a t se e ms in su r m ou nt a b l e , L a u r a t a k e s i t o n e s tep at a ti m e an d p ers everes . By s etti n g g oals, she p u sh e s h e r s e l f t o t h e l i m i t s a nd i s co m m i tted to ex cel l i n g i n al l as p ects o f h er l i fe. Eve r since I m e t L a u r a I w a s up l i f t e d b y h er m i n d fu l n es s , an d s u rp ri s ed b y h er co g n i ti ve fl ex ibly. He r p ers p e c t i ve i s a l w a ys w i d e - r a ng i n g an d h er ap p ro ach i s n ever j u d g m en tal . L au ra h as a unique w a y ma k i ng y ou f e e l u nd e r s t o od an d ap p reci ated . S h e rad i ates m o ti vati o n to th e w orld wit h h e r vi b r a nt e ne r gy, c om pa s s i on , co n fi d en ce, an d d i l i g en ce. L au ra’ s s tren g th an d resilie nce a llow he r t o ove r c o me a d v e r s i t y i n a way th at n o t m an y can d o . S h e i s cal m an d face s lif e ’s dif f ic ul t i e s d i r e c t l y. " - Tany a S.
8 1 8 . 2 8 1 . 4 9 3 5 L a u ra .w i n g @ di l b ec k .com
MARKETING PLAN Laura’s Marketing Commitment S t r o n g Lo c a l E x p o s u r e • A custom property website • A c u s t o m p r o p e r t y b r o ch u r e • O v e r 5 0 0 “J u s t L i s t e d ” p o s t c a r d s w i l l b e m a i l e d t o a r e a r e s i d e n t s • Th e p r o p e r t y w i l l b e p r e s e n t e d t o o v e r 6 0 0 D i l b e ck A g e n t s • A custom e-mail blast with photographs and a link to the property website will be sent to several thousands of agents • A custom e-mail blast with photographs and a link to the property website will be sent to Laura’s personal and business contacts • A detailed description of the property with photographs will be added to the Multiple Listing Service • “Brokers Open House” will be held with seller’s permission • “ Pu b l i c O p e n H o u s e ” w i l l b e h e l d w i t h s e l l e r ’ s p e r m i s s i o n
Pr i n t A d v e r t i s i n g • Custom property postcards will be designed and mailed to the area • C u s t o m p r o p e r t y b r o ch u r e s w i l l b e d e s i g n e d a n d d i s t r i b u t e d • Custom “Open House” Invitations will be designed and distributed • An ad will be placed in the local newspapers (if applicable)
Internet Exposure • Th e
property
will
L a u r a w i n g . d i l b e ck . c o m ,
be
fe a t u r e d
D i l b e ck . c o m ,
on
the
internet
on
Pr o p e r t y A d d r e s s . c o m ,
the the
following M LS ,
real
estate
R e a l t o r. c o m ,
sites:
Z i l l o w. c o m ,
Tr u l i a . c o m , R e d f i n , a n d m a n y o t h e r s • Th e p r o p e r t y w i l l b e fe a t u r e d o n t h e i n t e r n e t o n L a u r a ’ s a n d D i l b e ck ’ s s o c i a l m e d i a n e t w o r k s
MARKETING PLAN PR E-MAR KETI NG Pr i c i n g Yo u r H o m e t o S e l l Setting the Stage T E LLI N G T H E STO RY O F YO U R H O M E Quality Photography C u s t o m Pr i n t C o l l a t e r a l M a t e r i a l s Th o u g h t f u l l y C r a f t e d D e s c r i p t i o n o f Yo u r H o m e LI ST I N G L AU N C H L i s t i n t h e M LS L i v e o n D i l b e ck . c o m Lo c a l l y, N a t i o n a l l y a n d G l o b a l l y S y n d i c a t e d t o A l l M a j o r H o m e S e a r ch S i t e s & Po r t a l s B ROKE R EXPOSU R E D i g i t a l D i s t r i b u t i o n t o Th o u s a n d s o f Lo c a l R e a l E s t a t e A g e n t s B r o k e r Pr e v i e w National and International Relocation Network MAXI M U M EXPOSU R E Le a d i n g R E . c o m
8 1 8 . 2 8 1 . 4 9 3 5 L a u ra .w i n g @ di l b ec k .com
P L AT I N U M A D V A N TA G E Wh at i s P l a t i n u m A d v an t ag e ? Th e D ilb e ck R e a l E s ta te P l atin um Adv a n t a ge™ is an innov at iv e way of doing busine s s t h a t s e ts u s a p a r t f r o m o u r c o mpet it ors while g iv ing y ou t he v alue and at t ent ion t hat yo u d e s e r ve . O u r P l a t i n u m A d v a n t a g e™ training g iv es us t he expert ise t hat enables us t o deliv er th e h igh e st le ve l o f s e r vic e to e nsure not only t he suc c ess of y our real est at e t ransac t io n , b u t a ls o th e q u a lit y o f y o u r ex perienc e. Th ro u g h P l a t i n u m A d v an t age , I Will: LI ST E N TO YO U R N E E D S. I w ill d e live r a s e r vic e ex p e r ienc e based on y our needs and want s. E STA B LI S H C LE A R E X P E CTAT I O N S . I w ill exp la in th e r o le s I p la y i n t he sale of y our home and how we will work t og et her. COM M IT I N WR ITI NG. I w ill sig n a se r vic e c o m m it m e nt as my promise t o deliv er on t hose expec t at ions. P E R F O R M TH E S E R V I C E . I will deliv er on my writ t en c ommit ment . S O LI C IT YO U R F E E D B AC K . Yo u w ill r e c e ive a n e m a il s u r v ey from an independent t hird part y c ompany t o c omple te a f te r t h e t r a n s a c t io n . Th e su rv ey will be used t o measure and ev aluat e my performance .
P L AT I N U M A D V A N TA G E A s Yo u r Tr u s t e d A d v i s o r, I will use my spec ialized knowledg e and t raining t o help m a k e se n se o f th e c o m p lex home buy ing and selling proc ess. I will list en t o y our go a ls , a n d r e c o m m e n d t h e rig ht resourc es t o help y ou reach t hem. A s Yo u r E x p e r t N e g o t i a t or, I will effec t iv ely manag e t he buy ing and selling proc ess to h e lp y o u a ch ie ve y o u r g oals. I will be c ommit t ed t o assist ing y ou in g et t ing t he b e s t p o ssib le p r ic e , w ith t h e most fav orable t erms, in t he short est period of t ime. A s Yo u r Sk i l l e d Fac i l i t a t or , I will work t o put sales t og et her t hat st ay t og et her. I w ill o f fe r y o u o u tst a n d in g c ust omer serv ic e, my personal expert ise and a rang e of q u a lity r e a l e s ta te r e s o u r c es.
8 1 8 . 2 8 1 . 4 9 3 5 L a u ra .w i n g @ di l b ec k .com
P L AT I N U M A D V A N TA G E Wh i l e Se l l i n g Yo u r H o me As Your Re pre se n t a tiv e I Will: •
D e live r a C o m p a r a t ive M arket Analy sis t o assist in dev eloping a pric ing st r a te g y
•
C r e a te a n d p r e se n t a det ailed market ing plan inc luding spec ific st rat eg ies, p r o gr a m s a n d b u y e r targ et s
•
Recommend
p r o p e r ty
merchandising
and
enhanc ement s
to
maximize
m a r k e ta b ility •
Pr o vid e a w r it te n e st imat e of seller expenses and net proc eeds
•
C o m m it t o r e g u la r c o mmunic at ion, inc luding prospec t and market feedback
•
M a r k e t p r o p e r ty th r o u g h adv ert ising , direc t market ing , indust ry net working , I n t e r n e t a n d so c ia l m edia
•
Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e on all offers t o purchase
•
S h a r e f in a n c ia l in f o r m at ion wit h y ou as prov ided by t he buy er, and st riv e t o e n su r e th a t e a ch b u yer is pre- approv ed wit h a lender
•
A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies
•
O f fe r h o m e p u r ch a s e assist anc e, referral serv ic es, and ac c ess t o c ommunit y a n d p r o p e r ty in f o r m a t ion
•
C o n ta c t a n d f o llo w up wit h y ou aft er c losing t o assure t he sat isfac t ory c o m p le t io n o f a ll s e r v ic e det ails
P L AT I N U M A D V A N TA G E D u r i n g Yo u r N e w H o m e S e a rch As Your Re pre se n t a tiv e I Will: •
C o n d u c t c o u n se lin g and informat ion sessions t o ident ify y our needs and g o a ls a n d to p la n a propert y search.
•
O f fe r t o a r r a n g e p r e - qualify ing or pre- approv al meet ing wit h a lender t o d e t e r m in e a f f o r d a b ili t y rang e and improv e neg ot iat ing posit ion at t he point o f o f fe r.
•
C o m m it t o p r io r ity a v ailabilit y for meet ing y our needs and schedule for p r o p e r t y r e s e a r ch a n d showing s.
•
Pr o vid e a c c e ss t o c o mmunit y and propert y informat ion.
•
C o m p le te a m a r k e t search t o ident ify propert ies c onsist ent wit h y our needs a n d p r ic e r a n g e .
•
Pr e p a r e a Co m p a r a tiv e M arket Analy sis for y ou prior t o y ou making an offer.
•
Pr e p a r e a w r itt e n O f fer t o Purchase on t he propert y of y our choic e reflec t ing y o u r p r ic e a n d t e r m s.
•
Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e.
•
Pr o vid e a list o f b u ilding , pest and ot her inspec t ors.
•
A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies.
•
A c c o m p a n y y o u o n a final walk t hroug h propert y inspec t ion before c losing , if p r o vid e d f o r in th e c ont rac t .
•
C o n ta c t y o u a f t e r th e c losing t o assure t he sat isfac t ory c omplet ion of all se r vic e d e t a ils.
8 1 8 . 2 8 1 . 4 9 3 5 L a u ra .w i n g @ di l b ec k .com
P L AT I N U M A D V A N TA G E Service Commitment I g i ve y o u m y p e r so n a l c o m m it m ent t o prov ide y ou wit h qualit y, c ust omized serv ic e t o m e e t you r n e e d s . I p r o m is e to k e e p in t ouch wit h y ou and list en t o y our g oals. Yo u m a y c o n ta c t m e a n y t im e f or addit ional informat ion, quest ions or c onc erns. I am here to del ive r va lu e a n d t o h e lp r e lie ve t he st ress assoc iat ed wit h buy ing or selling a home. I c o m m it to y o u th a t I w ill a lw ay s endeav or t o deliv er t he c aring c lient serv ic e t ha t yo u des e r ve a n d t o c o n s is te n t ly exc eed y our expec t at ions. S a l e s Pa r tn e r S ign a tu r e
D a te
THAN K YO U I appreciate the time you took reviewing this booklet. I look forward to working with you in the future to make your goals a reality! S i n c e r e l y,
_________________________________ L a u r a A n n Wi n g
8 1 8 . 2 8 1 . 4 9 3 5 L a u ra .w i n g @ di l b ec k .com