LE O NAR D D I AZ
ABOUT ME Rea l e s t a t e h a s b e e n a life lo n g p a s s i on of mine and I am t hankful for t he opport unit y t o be yo u r age n t. Rea l es t a t e t r a n sa c t io n s c a n b e c o m plic at ed and ov erwhelming , but I pledg e t o answer y our qu e s ti o n s , a ddr e s s y o u r c o n c e r n s , a n d f a c ilit a t e t he t ransac t ion from st art t o finish. I 'll work dilig ent ly fo r yo u an d c o m m u n i c a t e h o n e s t ly a n d o p e n ly. Pr i or t o j o in in g D ilb e ck , I sp e n t 1 7 years in c ommunit y dev elopment financ e, helping wit h th e m i s s i o n of pr o v i d in g a f fo r d a b le h o u s in g t o low- inc ome families. I serv ed in v arious c apac it ies, i n cl u d i n g a cq ui s i t i o n s, a sse t m a n a g e m e n t a nd inv est or relat ions for bot h non- profit and for- profit co m m u n i ty d e v el o p m e n t o r ga n iz a t io n s . I le a r n e d a g reat deal a bout t he forc es affec t ing mult i- family a n d s i n gl e fa mi l y r e a l e s t a t e . I a lso o w n a n d manag e a small number of rent al housing unit s in L os A n ge l e s , P a s a dena a n d L a s V e g a s. I h a v e sp e nt my ent ire life in t he g reat er L os Ang eles area, and ha ve b e e n for t una t e e n o u gh t o h a v e liv e d in g r eat c ommunit ies, such as Downt own L . A, B urbank, Glen d al e , P a s a dena , a n d a f e w o t h e r a d ja c e n t neig hborhoods. I hav e a B . A. in E c onomic s from t he Un i ve rs i ty o f So u t her n C a lif o rn ia , a M. B. A in F in a nc e from Pepperdine Univ ersit y and am a lic ensed R E ALTO R ÂŽ . I w i l l ut i l iz e m y y e a r s o f ex p e r ie n c e , c ommunit y knowledg e, and educ at ion in real est at e t o b ri n g yo u t h e hi g he st le v e l o f s e r v ic e t h a t I possibly c an. Thank y ou for t he opport unit y t o serv e yo u . I l o o k f o rw a rd t o u sin g m y p a s s io n f o r r e a l est at e t o fulfill y our needs!
LEONAR D DIAZ 626.676.5132 Leonard.Diaz@dilbeck.com TeamDiazHomes.com License 01943351
WHY I JOI N E D DI LB ECK D ilb e ck R e a l E s t a t e w a s built on a c ommit ment t o superior serv ic e, honest y, in t e gr it y, a n d t h e v a lu e o f home ownership and family. These are t he exac t same v a lu e s I su b sc r ib e t o . S o i t was a perfec t mat ch for me. Not only do I hav e t he h o n o r a n d p r iv ile g e t o b e assoc iat ed wit h Dilbeck, but I t oo was onc e a first - t ime h o m e b u y e r a n d I h a d t h e good fort une t o hav e had a Dilbeck ag ent represent me. I exp e r ie n c e d f ir s t - h a n d t h e Dilbeck Differenc e which is c omprised of an int imat e k n o w le d g e o f t h e ch a r a c ter of each loc al c ommunit y, skills of hig hly t rained p r o fe ssio n a ls a n d t r u st . I ’m g rat eful for t he opport unit y t o prov ide t he same lev el of se r v ic e a n d c o m m it m e n t t o my c lient s.
C H A R I TA B L E G I V I N G AYS O Yo u t h S o c c e r C o a ch Pa s a d e n a C e n t r a l L i t t l e Le a g u e C o a ch B S A C u b S c o u t Le a d e r High School Cross- Country Race Director
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R E C E N T LY S O L D P R O P E R T I E S
6 2 8 N . Wi l s on Av e , Pa s a d e n a
2344 B art on L ane, M ont rose
4 2 4 9 S . Ra ymo n d Av e , Lo s A n ge le s
6 077 Nort hside Dr, Los Ang eles
1 1 2 8 0 Fremon t Av e , M o n t c la ir e
1858 Oliv e Av e, Long B each
T E S T I M O N I A LS Leo n a r d ha s a l w a y s b e e n a n d co n ti n u es to b e a p ro fes s i o n al wh o i s p ati en t, u n d er st anding a n d c o mm un i c a t i v e w h e n i t c o mes to th e d el i cate ar t o f s el l i n g real es tate. I h ave to say t hat h i s t i me l y r e s po ns e i s v e r y m uch ap p reci ated to as s i s t wi th m y m an y q u es ti o n s an d conce rns du r in g t h i s 1 0 3 1 e x ch a n ge ! " - Mi ch ael M ar t ine z We s w i t ch e d t o Le o na r d a nd he was ab l e to p i ck u p th e p i eces ri g h t away. He was able t o ge t a ll t he i n f o a b ou t t he ho me w e wan ted . He k ep t u s i n fo rm ed an d g ave u s d etai l ed inf o on w h a t t o e x p e c t . Th e r e w e r e i s s u es th at aro s e o n th e l en d er's en d b u t Leo n ard f ound a so lu t i o n. I w o ul d r e c o mm e nd Leo n ard . " - R yan M ar t ine z Leo n a r d w a s h a n d s d ow n t he b es t ag en t we ever co n tacted . He was al ways i n const ant c o m m un i c a t i on w i t h us pr ovi d i ng u s wi th i n fo rm ati o n reg ard i n g h o m es h e th o u g h t were good f o r us . H e w a s a l w a ys t h e r e w hen we h ad q u es ti o n s an d was very h el p fu l i n every aspe ct of h el pi n g us f i nd i ng o ur n e w ho me an d fo r th at I'm very th an k fu l . " - Mi g u el Eche v e rria I a l w a y s go t t he f e e l i n g t h a t Le o n ard was l o o k i n g o u t fo r m e, as i f we were fam i l y m embe rs. I n ev e r f e l t l i k e j u s t a no t he r c us t o m er, i t was al m o s t as i f we were h i s o n l y cu s to m er. " - Efrai n D e La P e z a Leo n a r d D i a z w a s a b l e s s i n g t o u s . He d em o n s trated g reat k n owl ed g e. . . th e d o ’ s an d don’t s of h o m e b uyi n g! " - J u d y an d S teve C ast anon We w a nt e d t o b e s ur e w e w e r e w o rk i n g wi th s o m eo n e we co u l d tru s t an d Leo n ard was t he ri g h t pe r s on . C a n 't s a y e n ou g h g reat th i n g s ab o u t Leo n ard . Ex trem el y k n owl e dge able ! P rovi d e d u s w i t h c o ns i s t e n t up dates . He m ad e th e p ro ces s l es s s tres s fu l . He was al s o a gre at li a is on b e t w e e n t he e s c r ow c om p an y an d l en d er. " - El i zab eth L u n a an d Gus Av ila
6 2 6 . 6 7 6 . 5 1 3 2 Leo n a rd. D i a z @ di l b ec k .com
MARKETING PLAN Pr e - M a r k e t i n g Pr i c i n g Yo u r H o m e t o S e l l •
Setting the Stage
Te l l i n g t h e S t o r y o f Yo u r H o m e •
Quality Photography
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C u s t o m Pr i n t C o l l a t e r a l M a t e r i a l s
•
Th o u g h t f u l l y C r a f t e d D e s c r i p t i o n o f Yo u r H o m e
L i s t i n g L a u n ch •
L i s t i n t h e M LS
•
L i v e o n D i l b e ck . c o m
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Lo c a l l y, N a t i o n a l l y & a m p ; G l o b a l l y S y n d i c a t e d t o A l l M a j o r H o m e S e a r ch S i t e s & a m p ; Po r t a l s
Broker Exposure •
D i g i t a l D i s t r i b u t i o n t o Th o u s a n d s o f Lo c a l R e a l E s t a t e A g e n t s
•
B r o k e r Pr e v i e w
•
National & International Relocation Network
Maximum Exposure •
D i l b e ck . c o m - Pr o p e r t y D e t a i l s Pa g e & A M P ; B l o g
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O n l i n e Pr o p e r t y C a m p a i g n
•
Pr i n t A d v e r t i s i n g S t r a t e g i c G l o b a l E x p o s u r e Le a d i n g R E . c o m
MARKETING PLAN S t r o n g Lo c a l E x p o s u r e •
A custom property website will be created
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A c u s t o m p r o p e r t y b r o ch u r e w i l l b e d e s i g n e d
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O v e r 5 0 0 “J u s t L i s t e d ” p o s t c a r d s w i l l b e m a i l e d t o a r e a r e s i d e n t s
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Th e p r o p e r t y w i l l b e p r e s e n t e d t o o v e r 6 0 0 D i l b e ck A g e n t s
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A custom e-mail blast with photographs and a link to the property website will be sent to several thousand agents
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A custom e-mail blast with photographs and links to property website will be sent to Stella’s personal and business contacts
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A d e t a i l e d d e s c r i p t i o n o f t h e p r o p e r t y w i t h p h o t o g r a ph s i n t h e M u l t i p l e L i s t i n g S e r v i c e
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“ B r o k e r s O p e n H o u s e ” w i l l b e h e l d w i t h t h e s e l l e r ’ s pe r m i s s i o n
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“ Pu b l i c O p e n H o u s e ” w i l l b e h e l d w i t h t h e s e l l e r ’ s p e r m i s s i o n
Pr i n t A d v e r t i s i n g •
Custom property postcards will be designed and mailed to the area
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C u s t o m p r o p e r t y b r o ch u r e s w i l l b e d e s i g n e d a n d d i s t r i b u t e d
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Custom “Open House” invitations will be designed and distributed
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An ad will be placed in the appropriate local papers (if applicable)
Internet Exposure •
Th e
property
will
be
fe a t u r e d
in
the
Internet
on
the
following
real
estate
sites:
D i l b e ck . c o m ; Pr o p e r t y A d d r e s s . c o m , Th e M LS , R e a l t o r. c o m , Z i l l o w. c o m , Tr u l i a . c o m ; R e d F i n . c o m a n d many others •
Th e p r o p e r t y w i l l b e fe a t u r e s i n t h e i n t e r n e t o n D i l b e ck ’ s s o c i a l n e t w o r k s : Fa c e b o o k , Tw i t t e r, I n s t a g r a m , Yo u Tu b e , a n d o t h e r s
International Exposure – Optional
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P L AT I N U M A D V A N TA G E Wh at i s P l a t i n u m A d v an t ag e ? Th e D ilb e ck R e a l E s ta te P l atin um Adv a n t a ge™ is an innov at iv e way of doing busine s s t h a t s e ts u s a p a r t f r o m o u r c o mpet it ors while g iv ing y ou t he v alue and at t ent ion t hat yo u d e s e r ve . O u r P l a t i n u m A d v a n t a g e™ training g iv es us t he expert ise t hat enables us t o deliv er th e h igh e st le ve l o f s e r vic e to e nsure not only t he suc c ess of y our real est at e t ransac t io n , b u t a ls o th e q u a lit y o f y o u r ex perienc e. Th ro u g h P l a t i n u m A d v an t age , I Will: LI ST E N TO YO U R N E E D S. I w ill d e live r a s e r vic e ex p e r ienc e based on y our needs and want s. E STA B LI S H C LE A R E X P E CTAT I O N S . I w ill exp la in th e r o le s I p la y i n t he sale of y our home and how we will work t og et her. COM M IT I N WR ITI NG. I w ill sig n a se r vic e c o m m it m e nt as my promise t o deliv er on t hose expec t at ions. P E R F O R M TH E S E R V I C E . I will deliv er on my writ t en c ommit ment . S O LI C IT YO U R F E E D B AC K . Yo u w ill r e c e ive a n e m a il s u r v ey from an independent t hird part y c ompany t o c omple te a f te r t h e t r a n s a c t io n . Th e su rv ey will be used t o measure and ev aluat e my performance .
P L AT I N U M A D V A N TA G E A s Yo u r Tr u s t e d A d v i s o r, I will use my spec ialized knowledg e and t raining t o help m a k e se n se o f th e c o m p lex home buy ing and selling proc ess. I will list en t o y our go a ls , a n d r e c o m m e n d t h e rig ht resourc es t o help y ou reach t hem. A s Yo u r E x p e r t N e g o t i a t or, I will effec t iv ely manag e t he buy ing and selling proc ess to h e lp y o u a ch ie ve y o u r g oals. I will be c ommit t ed t o assist ing y ou in g et t ing t he b e s t p o ssib le p r ic e , w ith t h e most fav orable t erms, in t he short est period of t ime. A s Yo u r Sk i l l e d Fac i l i t a t or , I will work t o put sales t og et her t hat st ay t og et her. I w ill o f fe r y o u o u tst a n d in g c ust omer serv ic e, my personal expert ise and a rang e of q u a lity r e a l e s ta te r e s o u r c es.
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P L AT I N U M A D V A N TA G E Wh i l e Se l l i n g Yo u r H o me As Your Re pre se n t a tiv e I Will: •
D e live r a C o m p a r a t ive M arket Analy sis t o assist in dev eloping a pric ing st r a te g y
•
C r e a te a n d p r e se n t a det ailed market ing plan inc luding spec ific st rat eg ies, p r o gr a m s a n d b u y e r targ et s
•
Recommend
p r o p e r ty
merchandising
and
enhanc ement s
to
maximize
m a r k e ta b ility •
Pr o vid e a w r it te n e st imat e of seller expenses and net proc eeds
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C o m m it t o r e g u la r c o mmunic at ion, inc luding prospec t and market feedback
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M a r k e t p r o p e r ty th r o u g h adv ert ising , direc t market ing , indust ry net working , I n t e r n e t a n d so c ia l m edia
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Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e on all offers t o purchase
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S h a r e f in a n c ia l in f o r m at ion wit h y ou as prov ided by t he buy er, and st riv e t o e n su r e th a t e a ch b u yer is pre- approv ed wit h a lender
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A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies
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O f fe r h o m e p u r ch a s e assist anc e, referral serv ic es, and ac c ess t o c ommunit y a n d p r o p e r ty in f o r m a t ion
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C o n ta c t a n d f o llo w up wit h y ou aft er c losing t o assure t he sat isfac t ory c o m p le t io n o f a ll s e r v ic e det ails
P L AT I N U M A D V A N TA G E D u r i n g Yo u r N e w H o m e S e a rch As Your Re pre se n t a tiv e I Will: •
C o n d u c t c o u n se lin g and informat ion sessions t o ident ify y our needs and g o a ls a n d to p la n a propert y search.
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O f fe r t o a r r a n g e p r e - qualify ing or pre- approv al meet ing wit h a lender t o d e t e r m in e a f f o r d a b ili t y rang e and improv e neg ot iat ing posit ion at t he point o f o f fe r.
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C o m m it t o p r io r ity a v ailabilit y for meet ing y our needs and schedule for p r o p e r t y r e s e a r ch a n d showing s.
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Pr o vid e a c c e ss t o c o mmunit y and propert y informat ion.
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C o m p le te a m a r k e t search t o ident ify propert ies c onsist ent wit h y our needs a n d p r ic e r a n g e .
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Pr e p a r e a Co m p a r a tiv e M arket Analy sis for y ou prior t o y ou making an offer.
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Pr e p a r e a w r itt e n O f fer t o Purchase on t he propert y of y our choic e reflec t ing y o u r p r ic e a n d t e r m s.
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Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e.
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Pr o vid e a list o f b u ilding , pest and ot her inspec t ors.
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A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies.
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A c c o m p a n y y o u o n a final walk t hroug h propert y inspec t ion before c losing , if p r o vid e d f o r in th e c ont rac t .
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C o n ta c t y o u a f t e r th e c losing t o assure t he sat isfac t ory c omplet ion of all se r vic e d e t a ils.
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P L AT I N U M A D V A N TA G E S er v i c e C om m i t m en t I g i v e y o u m y p e r s o n a l c o m m it ment t o prov ide y ou wit h qualit y, c ust omized se rv ic e t o m e e t yo u r n e e d s. I p ro m ise t o k e e p in t ouch wit h y ou and list en t o y our go als. You m a y c o n t a c t m e a n y t im e f o r addit ional informat ion, qu est ions or c onc erns. I am here to d e l iv e r v a lu e a nd t o h e lp r e lie v e t he st ress assoc iat ed wit h buy ing or selling a home. I c o m m it t o y ou t h a t I w i ll a lw ay s endeav or t o deliv er t he c aring c lient serv ic e t hat yo u d e se r v e a n d t o c o n sist e n t ly e x ceed y our expec t at ions.
Le o n a r d D ia z
Date
THAN K YO U T h a n k y o u f o r t h i s o p p o r t u n i t y. I ' m g r a t e f u l t o b e a b l e t o s e r v i c e y o u r n e e d s ! S i n c e r e l y, Leonard Diaz T R U S T. K N O W L E D G E . PA S S I O N
6 2 6 . 6 7 6 . 5 1 3 2 Leon a rd. D i a z @ di l b ec k .com