ESSENTIAL PRESENTATION FOR
FOOD-SERVICE PARTNERS
MERRILL J. FERNANDO FOUNDER OF DILMAH TEA MOST EXPERIENCED TEAMAKER IN THE WORLD
Merrill J. Fernando devoted his life to tea
Merrill was honoured as an Oslo Business for Peace Honouree in 2015.
Most Admired Leaders in Sri Lanka 2016
FIRST Award for Responsible Capitalism for improving the lives of underprivileged children and deprived communities.
Medinge Group as a Brand with a Conscience.
Sri Lankan of the Year and in 2018
Lifetime Achievement Award for humanitarian service from the World Association of Chefs Societies
Honored 2nd highest Sri Lankan National award and bestowed the title of “Deshamanya”.
In November 2019 Dilmah Tea Founder Merrill J. Fernando was capped as a Doctor of Science by Massey University in New Zealand.
Launched his own tea brand. Dilmah – named after his sons Dilhan & Malik – was the world’s first producer owned brand in tea. Merrill J. Fernando’s greatest achievement is in beginning to overcome the exploitation of his country’s tea industry and taking his tea, garden fresh and unblended, to tea drinkers around the world. Similarly laudable is the philosophy around which he formed his brand – making business a matter of human service. That philosophy is fulfilled in the work of his MJF Charitable Foundation which uses a minimum 15% of the pretax profits of Dilmah and its ancillary businesses, to provide nutrition, education, care and support to differently abled children, youth in marginalized communities, the elderly. Each of over 200 projects is designed around the principle of dignified empowerment, and touches the lives of over 10,000 families each year. In 2007, he extended the humanitarian assistance his businesses offer, to the environment with the formation of Dilmah Conservation.
vested interests, launched his own tea brand. Dilmah – named after his sons Dilhan & Malik – was the world’s first producer owned brand in tea, coffee or cocoa, symbolizing hope for producers. Grown, handpicked and ethically made at source, Dilmah has grown from its humble origins into a global brand that is unique in its promise of unmatched freshness, provenance, flavour and integrity.
Merrill J. Fernando was amongst the first group of Ceylonese to learn the art of tea tasting. Whilst in London’s Mincing Lane, then the centre of the global tea trade, he witnessed the exploitation of producing countries. Even as a young tea taster, yet in his twenties, he resolved to form a producer owned brand with the benefits of value addition accruing to the producer and not to a middleman. Merrill J. Fernando devoted his life to tea and, after nearly four decades of struggle against
Merrill J. Fernando’s greatest achievement is in beginning to overcome the exploitation of his country’s tea industry and taking his tea, garden fresh and unblended, to tea drinkers around the world. Similarly laudable is the philosophy around which he formed his brand – making business a matter of human
service. That philosophy is fulfilled in the work of his MJF Charitable Foundation which uses a minimum 15% of the pretax profits of Dilmah and its ancillary businesses, to provide nutrition, education, care and support to differently abled children, youth in marginalized communities, the elderly. Each of over 200 projects is designed around the principle of dignified empowerment, and touches the lives of over 10,000 families each year.
In 2007, he extended the humanitarian assistance his businesses offer, to the environment with the formation of Dilmah Conservation, to deliver positive environmental and cultural intervention. His philosophy has delivered
strong outcomes through entrepreneurship development amongst survivors of tsunami, war windows, empowerment of women, support for children with cerebral Palsy, Down Syndrome, Autism, supporting ancient tribes in Sri Lanka to adapt to the 21st Century, fostering innovation as a means of addressing developmental challenges, and a host of other projects which have the objective of sharing with the less privileged, the blessings of success that Dilmah has received.
Merrill was honoured by the panel of Nobel Laureates that evaluates ‘businessworthiness’ amongst business men and women globally, as an Oslo Business for Peace Honouree in 2015. In 2016 he was
chosen Sri Lankan of the Year by a panel of eminent persons and in the same year he was awarded the FIRST Award for Responsible Capitalism for improving the lives of underprivileged children and deprived communities. The Award was presented by Rt. Hon. Philip Hammond MP., Chancellor of the Exchequer. Dilmah was recognized by brand think tank, Medinge Group as a Brand with a Conscience. That same year he was honoured as a Sri Lankan of the Year and in 2018 received a Lifetime Achievement Award for humanitarian service from the World Association of Chefs Societies at the Congress. In August 2019 Dilmah Founder was honored 2nd highest Sri Lankan National award and bestowed the title of “Deshamanya”. In November 2019 Dilmah Tea Founder Merrill J. Fernando was capped as a Doctor of Science by Massey University in New Zealand. He was nominated for the honorary doctorate by the Pro Vice Chancellor College of
Sciences, Professor Ray Geor, together with Distinguished Professor Paul Moughan, director Massey University’s renowned Riddet Institute. “This honorary doctorate, only the fourth to be bestowed upon an international recipient, celebrates his prowess in business and science, but also his commitment to ethical food production and his philanthropic activities that has seen Dilmah known for its commitment to people,”
More than anything, at Dilmah, we believe in being kind. Kindness is at the heart of everything we do. We spread kindness by doing everything with care and respect. This means respecting nature - growing only the finest ingredients and protecting the environment. Respecting our workers providing them with good working conditions and fair wages for their efforts. Respecting our customers - we do not mix our teas. We uphold the highest standards and do not compromise quality to enhance profit. We make the best tea in the world and use our earnings to support those that need that little bit of kindness the most.
A handcrafted journey from our tea gardens to your cup TASTE, GOODNESS & PURPOSE Dilmah is much more than a brand of tea. It is an uncompromising promise of quality. Merrill J. Fernando, an artisan teamaker who is driven by his passion for tea and a desire to share the luxury and natural goodness in Ceylon tea, is the same teamaker behind the world’s best tea. Decades of an extraordinary love for tea gave Dilmah the unquenchable spirit it has today.
Taste
Goodness
Deliciously authentic, honouring the influence of Nature in our Single Origin Teas and handpicked ingredients. We are tea growers and our commitment is to great taste with tea that is garden fresh, single origin and of the finest quality.
Tea that is grown, handpicked and handmade, and Infusions from ingredients that are authentic, all freshly packed at source, to ensure that natural antioxidant goodness is nurtured and protected for your enjoyment.
Purpose Formed around our Founder’s sincere wish to make business a matter of human service, earnings from Dilmah Tea are shared with less privileged people and the environment.
DILMAH POINTS OF DIFFERENCE WHAT IS SINGLE ORIGIN TEA?
100% PURE CEYLON TEA
Single Origin is tea sourced from one single country. Dilmah is sourced from Ceylon (Sri Lanka), producer of the world’s finest tea. Single Origin explains why Dilmah tea is very consistent in its quality and taste. Single Origin 100% Pure Ceylon tea, packed at source, is fresher, richer and full of flavour. Single Origin is the exact opposite of multi origin blends.
Dilmah regular black tea products are strictly 100% Pure Ceylon tea, the world’s finest quality. Ceylon tea is unique in the variety produced in this little island. It is also the world’s most expensive tea overall.
WHAT IS MULTI ORIGIN TEA? It is a mixture of tea from several countries, blended to meet price points, largely disregarding other factors such as, quality, taste and freshness. They do not provide consistency. Origins vary whenever cheap tea from new countries show up. Some multi origin blends may contain tea from 30 or 35 different countries.
GARDEN FRESH Dilmah is based in Sri Lanka, the world’s largest exporter of tea. All our regular black tea is packed fresh at origin within days from picking fresh leaf in the tea fields. Freshness is the key to antioxidants which provide health benefits in tea. Nearly all other international brands are packed in consuming countries with imported tea that age in ships and in warehouses, travelling thousands of miles away from their roots. That tea is generally, ten to twelve months old by the time it is blended (mixed), packed, branded and delivered to supermarkets. Antioxidants decline with age.
DILMAH POINTS OF DIFFERENCE UNBLENDED TEA
FIRST EVER ETHICAL TEA
Some years ago, most International brands relied entirely or, very largely on Ceylon tea for their quality. Growing demand and competition in the market place drove them to cheaper sources. They used less and less Ceylon tea and now, most of them use none! Ceylon tea is expensive following its high quality which is the main reason they abandoned Ceylon tea in their products.
Tea farmers live in poverty because their crop is purchased by traders at very low prices often, below their cost of producing it. Value addition, branding and marketing generate substantial profits- that is the speciality of traders. Those profits are made outside Sri Lanka or in other producing countries!.
PACKED AT SOURCE DILMAH is packed at source (Sri Lanka) - right where it is grown, and shipped, refreshingly fresh, to supermarkets around the world. Nearly all other international brands are packed in consuming countries. Packing at source provides fresher, richer and more flavoursome tea. Some multi origin blends may be packed in a tea producing country but that does not provide freshness because some components are imported from other origins.
Dilmah tea is grown and packaged in Sri Lanka and marketed by the family under its own brand name. Earnings which are taken away by foreigners now, remain in Sri Lanka when you buy Dilmah! They are shared with workers in tea gardens, the wider community and invested in the future of the industry, making it sustainable. Dilmah is the world’s first truly ethical tea. Please visit our web sites, www.mjffoundation.org and www.dilmahtea.com to read about our business philosophy.
DILMAH CORPORATE VIDEO CLICK HERE
DILMAH STORY, AN OVERALL GUIDE TO DILMAH CLICK HERE
5 minutes 6 seconds
WORK OF THE MJF FOUNDATION AND DILMAH CONSERVATION CLICK HERE VIDEO GUIDE ON HOW TO PRESENT CLICK HERE 5 minutes 30 seconds
KAHAWATTE PLANTATIONS
CORPORATE STRENGTHS
We are the world’s first vertically integrated family tea Company. We care from tea from the Plant to your cup
We grow tea, we package tea in house and market tea under own international brand name. We care for Dilmah from the tea gardens to your cup. Tea is our life. Our workers depend on it. We share our earnings with them and the community. We guarantee Dilmah to be the finest tea on earth - a claim endorsed by Dilmah users around the world!
Kahawatte Plantations has topped the Colombo tea auction averages for the last 5 years. Along with two other joint venture plantation companies, Dilmah accounts for 25 million kilograms of tea & 2.5 million kilograms of rubber annually. Kahawatte Plantations produces high quality tea and rubber on 17 estates. It is also the largest single cinnamon grower. There is an emphasis on worker relations, facilitated by the activities of the MJF Charitable Foundation.
FORBES & WALKER Formed over 125 years ago, Forbes & Walker has a reputation for service and integrity. It is the largest tea and commodity broker in Sri Lanka, providing a quality service to growers of tea, rubber, coconut and spices since 1881.
PRINTCARE Dilmah Tea is packed at origin in a world-class plant, operating the most technologically advanced packing machines. The manufacturing processes are ISO 9001:2008 as well as food safety certified, initially by HACCP; the first such company in any industry in Sri Lanka, and now ISO 22000. When Dilmah was created, there was a need for sophisticated packaging material then unavailable in Sri Lanka. In addition to being the supplier of Dilmah’s requirements of printed boxes, tea bag tags and envelopes, Printcare is the largest specialist packaging supplier to the tea industry globally.
TIMBER CONCEPTS Timber Concepts was formed to supply the many designs of wooden presenters used by Dilmah and other brands; it now also supplies cigar boxes for export.
MJF BEVERAGES MJF Beverages operates the first tea concentrate plant in the country at its Rilhena Estate in South Central Sri Lanka. At the scenically located plant, fresh tea is converted to a high quality concentrate the same day, to make ready to drink and iced tea.
CERTIFICATIONS AND STANDARDS Dilmah Tea is known to be the best Ceylon tea brand which brings you the goodness of the country’s incredible tea culture in a cup. The quality certifications and awards that the company has won throughout the years will help you understand why Dilmah is considered to be one of the best luxury tea brands in the world. Our continued commitment towards quality and product responsibility has enabled us to maintain compliance with arange of international certifications as listed below.
QUALITY MANAGEMENT AND FOOD SAFETY MANAGEMENT CERTIFICATIONS ISO 9001:2015 Quality Management System Standard FSSC 22000 – Food Safety System Certification BRC Global Standard for Food Safety ENVIRONMENTAL MANAGEMENT CERTIFICATION ISO 14001:2015 Environmental Management System Certification LABORATORY ACCREDITATION CERTIFICATION ISO:17025 Chemical and Microbiology Laboratory Certificate of Accreditation
WINNER TEA CATEGORY, SURVEY OF 10,000 PEOPLE BY NIELSEN
ORGANIC CERTIFICATIONS Organic Certification to USDA, AMS 7 CFR Part 205, National Organic Program Organic Certification to Japanese Agricultural Standard of Organic Agricultural Products (JAS) Organic Certification to Regulation (EC) No 834/2007 and Regulation (EC) No 889/2008 ETHICAL SOURCING & RESPONSIBLE OPERATIONS RELATED CERTIFICATIONS SMETA - SEDEX Members Ethical Trade Audit Rainforest Alliance Chain of Custody Standard Carbon Neutral Product Certification Carbon Neutral Facility Certification
FINEST TEA ENJOYED IN OVER 103 COUNTRIES ACROSS THE GLOBE
EXPERIENCE ES T U genuine innova e, G ur t e, TRAINING io g d e wl xcellence, P R e
kn
OD UCT
CRAF
quality integrity
TI NG
an
EX
PE
RIE
N C E in T E A
C E P TS ON ,C
o
ns
ple a
s
DILMAH PARTNERSHIPS WITH KEY CUSTOMERS
FIND OUT THE HOTEL/RESTAURANT/CAFÉ UNIVERSE IN YOUR COUNTRY
Research on the hotel via their official website
Once this is complete, target upmarket Hotel/Restaurants you wish to penetrate into.
DILMAH GLOBAL PRESENCE IN FOOD SERVICES
The Ritz-Carlton
JW Marriott
Renaissance Hotels
Marriott
Courtyard Marriott
Dubai
Hungary
India
Indonesia
Kenya
New Zealand
Poland
Singapore
Spain
Sri Lanka
Dilmah selected as a preferred tea brand with the Marriott Group of hotels in the Middle East, Africa and Asia Pacific Region.
Kuwait
Thailand
Malaysia
Dilmah selected as a preferred tea brand with the Hilton Group of hotels in the Middle East, Africa and Asia Pacific Region.
Dilmah chosen as the preferred tea partner in Asia. Crowne Plaza
Holiday Inn
Holiday Inn Express
Maldives
DILMAH GLOBAL PRESENCE IN FOOD SERVICES
Dilmah chosen as the preferred tea beverage Globally. Novotel
Mercure
Pullman
Ibis
Sofitel
Dilmah selected as an Exclusive tea brand in the Middle East, Africa region Rotana
Dilmah selected as a preferred tea brand in the Middle East, Africa region Radisson
Radisson Blu
Park Inn
FINEST AIRLINES IN THE WORLD THAT SERVE DILMAH…
DIFFERENTIATE GUEST EXPERIENCES FOR EACH TYPE OF HOTEL USING THE DILMAH PRODUCT PORTFOLIO
TEA FOR AFICIONADOS
Organically and Naturally Delicious
Melton Finest Quality Tea Estate
Hospitals / Institution Sales Offices
This versatile herb has the potential to be enjoyed in many different ways and therefore, we are determined to extract its natural richness and subtle flavours in a way that allows you to also clearly distinguish the individuality in each variety. Our range includes traditional Speciality Gourmet and Premium Tea, Herbal Infusions, pure Ceylon Green Teas, Fun Flavoured Teas, Spiced Chais, Organic Tea, Vivid, Silver Jubilee Gourmet, the Dilmah Exceptional, our boutique Watte teas, t-Series teas and our exclusive Teamaker’s Private Reserve.
Health Club / Spa
Restaurant / Bar / Café Premium Restaurant / Bar / Café 3 - 4 * Hotels
5* + Hotels
*Gourmet Tea Selection - Gourmet Range, Fun tea, Green tea, Infusions
Iconic Luxury Hotels
Premium / Ceylon Gold
Gourmet Tea Selection
Arana Ayurveda
Organic Tea Selection
Giftof Tea Exceptional Tea Selection
Hospitals / Institution Sales Offices
Health Club / Spa
Restaurant / Bar / Café Premium Restaurant / Bar / Café 3 - 4 * Hotels
5* + Hotels
Iconic Luxury Hotels
Vivid Tea Selection
t-Series designer goumet tea
Silver Jubilee Gourmet
Watte Boutique Tea
The Teamaker’s Private Reserve
Gift of Tea
Elixir of Ceylon Tea
Wild Island
MUST HAVE RANGE FOR FOODSERVICE
English Breakfast
Earl Grey
Darjeeling Tea
Decaffeinated Ceylon Tea
Blueberry & Vanilla
Strawberry
Lemon & Lime
Jasmine Green Tea
Pure Green Tea
Green Tea Moroccan Mint
Chamomile Flowers
Peppermint Leaves
Dedicated Food Service Packaging Available in 25 & 100 Individually Foil Wrapped Bags
BASIC POSM FOR SERVING INITIALLY
STAINLESS STEEL CAMELLIA LEAF TEA STRAINER WITH HOLDER Code - 90707-072-001
EFFORTLESS TEA INFUSER Code - 90195-096-001
PORCELAIN A HANDCRAFTED JOURNEY (FINE PORCELAIN) MUG 250ml
CRAIGHEAD TEAMUG AND SAUCER 250ml
Code - 90771-020-001
Code - 90183-024-001
CRAIGHEAD CUP AND SAUCER 150ml
QUEENSBERRY BREAKFAST CUP AND SAUCER 240ml
Code - 90181-024-001
Code - 90185-024-001
CRAIGHEAD MUG AND SAUCER 250ml
CRAIGHEAD POT 400ml Code - 90207-006-001
Code - 90205-006-001
MELTON TEA POT 460ml
SILVER JUBILEE GOURMETPOT, CUP AND SAUCER 150ml
Code - 90033-012-001
POT
Code - 90490-006-001
CUP & SAUCER
Code - 90491-024-001
MUST HAVE POSM FOR PRESENTING INITIALLY
PRESENTER COLLECTION / BAMBOO & WOODEN PRESENTERS DUNKELD ESTATE CLOSED BAMBOO PRESENTER 6 SLOTS for individually wrapped tea bags
DUNKELD ESTATE BAMBOO (4SLOT) DISPLAY RACK WITH DISPENCER for 4 food service single colour packs Code - 90749-004-FS0
Code - 90558-005-001
DUNKELD ESTATE CLOSED BAMBOO PRESENTER 12 SLOTS for individually wrapped tea bags
DUNKELD ESTATE CLOSED WOODEN PRESENTER 6 SLOTS for individually wrapped tea bags
Code - 90559-006-001
Code - 90766-006-001
DUNKELD ESTATE CLOSED WOODEN PRESENTER 12 SLOTS for individually wrapped tea bags
DUNKELD ESTATE BAMBOO IN-ROOM PRESENTERS for individually wrapped tea bags
Code - 90788-006-FS0
Code - 90572-012-001
1 Slot
3 Slot
Code - 90570-006-001
TEA INNOVATION Tea inspiration for the 21st century is the evolution of the revolution in tea that Dilmah sparked through its pioneering Real High Tea Challenge; that contest involved 710 contestants in 14 countries and challenged dated concepts of afternoon tea. TI21 continues that spirit in taking the message of great Taste, natural Goodness and ethical Purpose in fine tea, to a new generation with 21st Century style.
t121
MORNING AFTERNOON AND EVENING
real high tea mixology
PLAYOFF
VISIT TEAINSPIRED .COM CLICK HERE
SEVEN STAR LUXURY TEA EXPERIENCE
FINE DINING
BAR
BANQUETS
Camilla Epicurean
Real High Tea
Tea Inspiration for the 21st Century (Ti21)
Tea Infused Recipes Main Courses
Tea Inspiration for the 21st Century (Ti21)
Real High Tea
Tea Gastronomy Recipes
The Mixologists and the Teamaker
Tea Mixology and Gastronomy Books
BREAKFAST EXPERIENCE
LOBBY LOUNGE
POOL BAR TEA EXPERIENCE
Breakfast Tea Selection
Real High Tea
The Mixologists and the Teamaker
T121 Morning menus
Tea Inspiration for the 21st Century (Ti21)
Elixir of Ceylon Tea
The Mixologists and theTeamaker
AROMATHERAPHY / SPA Tea Inspired ebooks
WORK WITH F&B TEAMS ON THEMATIC TEA PROMOTIONS WINTER AND SUMMER DRINKS, RAMADAN, CHRISTMAS
WINTER DRINK THEMATIC PROMOTIONS
SUMMER DRINKS
HOTELS ARE KEEN TO GET TRAFFIC INTO THEIR RESTAURANTS AND HOTELS LOOK AT AFTERNOON TEA EVENTS / ICED TEA PROMOTIONS / HAPPY HOUR /TEA TASTING / PAIRINGS
TEA INSPIRED BEVERAGE RECIPES
WORK ON INITIATIVES YOU ALWAYS WANTED TO DO, BUT DID NOT HAVE THE TIME EXAMPLE: MAYBE AT THE SPA WITH TEA INSPIRED DRINKS : SPA BOOKLET
SPA TEA MIXOLOGY
SPA BOOKLET
LOOK AT GRAB AND GO OPTIONS @ THE DELI / PASTRY SHOP – COMBO PAIRING OFFERS – CAKE AND TEA / CHOCOLATE AND TEA/ CHEESE & TEA
LOOK AT THE OUTLETS WHERE TEA IS GENERALLY FAST MOVING SUCH AS BREAKFAST – GOOD OPPORTUNITY TO TRY 3-4 NEW VARIANTS / NEW RANGE/ TEA INSPIRED FOOD
SERVE AN ICED TEA
TEA INSPIRED DISH
PERFECT PAIRING
PERFECT CUP OF HOT TEA
GREAT OPPORTUNITY WITH ELIXIR ICED TEA OPTIONS / DISPENSERS – BROCHURE
DILMAH BRANDED SUPPORTING MATERIALS PROVIDED
DOUBLE CHAMBER DISPENSER 18 LITRES X 2
SINGLE CHAMBER DISPENSER 18 LITRES
DILMAH BRANDED ICE TEA GLASS 300ml
LOOK AT OTHER SEGMENTS SUCH AS OFFICE CATERING AND INSTITUTIONS/ CAFES
VIP offices
VIP Board Rooms
Office Tea Service
VIP kitchenettes Office Complexes
Tea Corner
Gift of tea
Training
SELL BEYOND THE PRICE: SELL THE EXPERIENCE WHOM DO WE SELL TO 1. General Manager 2. Operations director / Hotel Director 3. F&B Director 4. Executive Chef 5. F&B Manager
WHY WE NEED TO SELL WELL TO OUR TARGET Their Focus on tea is limited Their knowledge is basic They need to uplift their tea experience
6. Restaurant Manager 7. Housekeeping Manager 8. Purchasing Manager
s
WHAT’S IN IT FOR THEM
DU
o
kn
TI
Add value / Up sell
quality integrity
CRAF
Better display / serving accessories
O
Guest loyalty
C E P TS ON ,C CT
Increased revenue for the Hotel
T EXPERIENC UES nuine in E no v ge e, G r ati u o e, TRAININ edg llenc G l e, P w xce R e
ns
ple a
The Dilmah Product must be understood at a holistic level starting from the General Manager to the Purchasing Manger. It is important to believe in the product, so that you will be able to sell the experience that can be derived from the product.
NG an
EX
PE
RIE
N C E in T E A
OPPORTUNITIES IN TEA WITHIN HORECA There is an opportunity for tea at every venue and every outlet.
Teas Around the Clock
2100 - 0000
TEA MIXOLOGY, TEA DIGESTIVE, PAIRING TEA WITH SIPPING SPIRITS, CIGARS & CHOCOLATES
In Rooms
0500 - 0700 WAKE UP AND MAKE YOUR TEA
Gym Bar – energy shakes,
1900 - 2200
Digestives, Desserts & Tea pairings, Cigar & Tea pairings
TEA MIXOLOGY TEA GASTRONOMY TEA INSPIRED CUISINE
Dinner Buffet – tea inspired food, palate cleanser
0600 - 1000 CLEANSE AND POWER UP @ GYM
1800 - 2100 TEA MIXOLOGY BAR EXPERIENCE
0600 - 1000 BREAKAST TEA SELECTION
Bars – cocktails, mocktails
High Tea program in Lobby Lounges Tea inspired food (savoury & desserts) & drinks (hot & cold)
1500 - 1800 REAL HIGH TEA
0900 - 1300
1200 - 1500 TEA MIXOLOGY TEA INSPIRED LUNCH CORNER
SPA & POOL ICED TEA & COCKTAIL SELECTION
Breakfast Buffet – hot tea corner, chai, tea inspired food
Spa & Pool Bar – mocktails, iced teas, cocktails
Lunch Buffet – tea inspired food, digestives, palate cleanser
Creates opportunities for you to introduce or sell more tea to your customer!
KNOWLEDGE INSPIRES PASSION: TEA TRAINING
Online Tea Education | Dilmah School of Tea e-Learning is specifically designed to offer tea education to the tea enthusiasts. Dilmah Tea Inspired app especially developed to educate, guide and inform Hospitality Professionals and Culinary Professionals about Dilmah tea and new innovative uses of tea, to promote various Dilmah teas and tea concepts, to help with the thinking or planning process of menus, dishes and drinks, and to create real high tea experiences with tea, food pairings and tea inspired food & beverages. Available on Apple iOS and Android Google Play Store. The Dilmah School of Tea : Sharing tea education and the passion in tea, worldwide from beginners to the expertise with distinctive tea training courses from the world’s first WorldChefs accredited tea school.
CURRICULUM An eclectic curriculum encompassing knowledge in tea and the passion it inspires from an expert global faculty.
THE STORY BEHIND YOUR CUP OF TEA Tea is a noble herb and requires a master’s touch to bring out its special qualities... The story of a life devoted to tea.
FOOD MATCHING WITH TEA Tea gastronomy and the harmony of tea with cakes, pastries and savoury food.
TEA MIXOLOGY A tea for every mood and occasion; t-cocktails, t-mocktails, the art of making beverages with tea.
HISTORY OF TEA & ITS CULTURE The heritage of this remarkable herb and its 5,000 year history.
TEA & HEALTH Tea offers protective benefits against every chronic disease and is truly nature’s healing herb. Learn about the science behind the health benefits in tea.
PROFILING THE TEAS Presenting tea with expertise to enhance the appreciation of tea on the eye, nose and on the palate.
MOODS, SENSES AND TEA
TRAIN THE TRAINER
Understanding how our varying moods and senses play a role in appreciating and differentiating tea.
Knowledge in tea paired up with the creativity of the participants to demonstrate their take on tea.
ETHICS IN TEA Authenticity, quality and real tea can impact the lives of millions of tea industry workers in developing countries and their environment.
THE MANUFACTURE & CULTIVATION OF TEA Real tea is made by the traditional method, and starts with two handpicked leaves and a bud.
DISCOVERING TASTE & SENSORY EVALUATION
HOW TO BREW THE PERFECT CUP OF TEA
The aspect of terroir in tea offers tea aficionados an array of hues, aromas, flavours and textures in tea.
Real tea, produced with expertise and love, requires care in brewing to produce a truly extraordinary tea experience.
ADVANCED SENSORY EVALUATION
TERROIR MAPPING
Training the senses of sight, smell and taste and incorporating textures for better appreciation of tea
TEA MIXOLOGY ADVANCED t-cocktails, t-mocktails and t-digestives – a comprehensive full day workshop with top mixologists in the world on the infinite possibilities in tea based beverages.
Exploring the influence of terroir on the various nuances of tea.
TEA GASTRONOMY Cooking with tea – a full day interactive workshop on the multitude of ways in employing this noble herb in food.
BUILD LASTING CUSTOMER RELATIONSHIPS
Referrals Past Clients
You Currant Clients Future Clients
Most Important – keep in touch with your customers, this is the time lasting business relationship happen – Customers will remember who were with them when times get tough
STAY TEA INSPIRED! Keep in touch with the Dilmah Food Service Team to create elevated guest experiences, train hospitality professionals and more.
www.dilmahtea.com dilmah
dilmah
dilmahceylontea