Brilliant Marketing Solutions for
2 GroupMarketingDino ExperiencedHardworking,Creative,Innovative,
3 GroupMarketingDino Dino elevates brand stories from expected to unforgettable. We Make You a Better Storyteller
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Dino Marketing Group History & Projects
Dino Marketing Group was founded in 1999, helping brands become better at telling their stories and connecting them to their customers’ stories. At first that m eant magazines, brochures and collateral, but it quickly expanded to include advertising, events and public relations. As online options expanded, we began developing websites, email and social media campaigns.
Tying all of this together are strategies that align client business drivers with customer needs and desires.
Today DMG comprises marketing strategists and publishing experts, writers and editors, photographers and designers, technologists and analysts, all focused on making our clients and their products an indispensable part of their customers’ lives.
5 GroupMarketingDinoYears22inBusiness 10+ Avg Engagement20(years)Longest Engagement (years) Number20+ofIndustries Served Number12ofEmployees 60+ Number of Websites Launched 40+ Number of New Product Launches 13+ Avg Employee Tenure (years) 100+ Number of Trade Shows Supported60+MarketingAwardWins
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DEDICATED PEOPLE ~ SUPERIOR PRODUCTS AN INTEGRATED WAREHOUSE SOLUTIONS BRAND AN INTEGRATED WAREHOUSE SOLUTIONS BRAND
WE KNOW MOVEMENT
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Dino Marketing Group understands the drivers of B2B relationships. We understand how to frame your products and services as part of a prospective customer’s story. We’ve worked with materials handling businesses, trailering and trucking, and warehouse equipment providers to help them show how their offerings are central to their customers’ businesses. Flows of freight and data, the equipment of cartage, operational expenses. We are familiar with supply chain businesses and can describe how your solution set can help make your customers the heroes of their own stories.
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SUPPORTING TEXTRAIL
From all of the options we presented they chose the refreshed version of the TexTrail name and look. The following pages explore that process and the marketing that followed. Beyond that are examples of our work in adjacent companies and industries.
We helped refine pillars, story and language, and then gamed out possible names, design schemes and logos.
Dino Marketing Group was there at the beginning. Well, not the very beginning. TexTrail had a laudable run, as did Nuera, before we came on the scene. Both had built their operations, reputations and market share to the level where an ATW-fueled merger made a lot of sense.
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Dino had already helped brand ATW, and had refreshed the branding, websites and collateral for a number of ATW brands when the TexTrail-Nuera merger occurred. We understood the trailer manufacturing and retail landscape, and they tapped us to figure out the right direction for the new brand.
10 GroupMarketingDino Rebranding Client : TexTrail Dino worked with TexTrail to integrate an acquired brand and give the existing brand a complete overhaul — beginning with the extensive development of a new logo. The rebranding also included: • Brand Guide • Print and Digital Advertising • Event Support • Business Cards and Letterhead • Website Design/Development • Social and Digital Media
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12 GroupMarketingDino Print Ads / Website Client : TexTrail
The breadth of products carried by TexTrail is nearly incomprehensible to the average consumer or purchasing pro. It’s overwhelming. The new website needed to project solid professionalism and confidence. Clean designs and complete clarity informed all web pages and ad designs, with thematic emphasis on partnership and service.
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Stainless
Mount Slip Over Rotor means cooler running, better plating, and no more premature corrosion! allBrakingthestandards Available in Maxx Coating or Stainless Steel, 3,500lb to
Laser writing on caliper means instructions are always there! DEEMAXX Exclusive Bolt design means no more mishandling or incorrect shipping of bolts! DEEMAXX
RUST! DEEMAXX
Bleeder design means better bleeding, a balanced system, and no more damaged bleeders! DEEMAXX
14 GroupMarketingDino www.textrail.com 800-800-4073 Size RangeLoad RatingPly SectionWidth DiameterOverall Load(Single)Capacity RatingSpeed Approved Rim Widths ST235/80R16 14 9.25” 30.8” 4080 lbs @ 110 psi M (81 mph) 6.0” 8.0” Sonoran ST Trailer Tires Meet load capacity demands while running cooler at higher Constructedspeeds.with all-new premium polysteel, which allows for greater durability and quality than egular polysteel tires. Lower your unit costs with an excellent value tire that doesn’t compromise on features. Have peace of mind with a leading 6-year warranty. Available now! In stock and ready to deliver. YOUENGINEERINGCANTRUST WARRAN 6 AR R ANT www.textrail.com | 800-800-4073 Features & Benefits Universal Fit works on Dexter, Lippert, AlKo, Rockwell, Hayes & Kodiak Aluminum Alloy Body - Stronger, more durable than plastic OEM caps. Resists breakage from road Magneticdebrisvent plug that removes metallic particles NO MORE BROKEN PLASTIC OIL CAPS WITH NEXT GENERATION VALCRUM HEAVY-DUTY ALUMINUM OIL CAPS. Easy access drain/fill port Oil Level Indicating Window Designed for grease or oil Year Warranty 2019 NATDA “Product of the Year” Machined Lip Gloss BlackPainted Black Lip Matte Black When it comes to wheels and tires, you shouldn’t have to choose between looks and performance. With our new aluminum wheels available in 4 stylish finishes and our wide selection of Goodride tires, your customer gets great performance and looks at a great price. New Sporty Aluminum Wheels and Goodride Tires from TexTrail.
LimitedandCoatingLifetimeBrakePads Dealer Support Client : TexTrail TexTrail relied on Dino for trade show booth development and collateral to recruit new retailers and help those retailers keep their stock moving.
over 1008 hrs with
Deemaxx Benefits: DEEMAXX Exclusive MAXX COATING on Caliper passed Salt Spray DEEMAXX BENEFITS: Test per ASTM-B-117-09 no Exclusive 120° Exclusive Exclusive Reverse 10,000 Slip 6yr Steel 3yr MAXX
HEADS.TOSTYLETOBUILTLAST.TURN www.textrail.com | 800-800-4073
lb in
Over or Integral. Deemaxx Competitor Unique rotor cross section design actively draws cooling air from the rotor interior WARRANTY:
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base
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more components and raw parts for more trailer dealers
The TexTrail customer is the largest We source than anyone
in the trailer parts industry.
else. Premiere Issue // Volume 1 Experience Counts LEARN MORE The Inside Track LEARN MORE News and resources from TexTrail to help you be successful in the trailer parts industry. Massive Expansion TexTrail has the broadest distribution network in trailer parts, meaning you have the quickest access to more parts. LEARN MORE STAY CONNECTED: Featured Products Catalogs Merger News Digital & Print Campaign Client : TexTrail Dino Marketing Group created targeted digital campaigns for TexTrail that elevated the dialog, taking its communications beyond simply “trailer parts” to include a more impactful brand and customer service story.
Unmatched Buying Power
TexTrail has the longest-tenured workforce in the trailer parts industry. Meet some of our talented team, and learn how that deep experience results in more accurate and timely deliveries.
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Print / POP Client : TexTrail Dino developed tradeshow materials and backdrops to help with dealer recruitment and support dealer needs. We also helped with merchandising, packaging and other materials to help retailers and parts departments at dealerships project confidence in their recommendations.
Clients : ATW ATW is a vertically integrated holding company that dominates the North American trailer market. ATW’s brands include multiple trailer manufacturing, parts, and retail companies servicing a broad consumer and distribution market. The challenge for this website was to present market strength and a breadth of capability and stability. Dino leaned into the established logo design and a “forward” focus with graphics and road imagery. The site also needed to accommodate expansion, as the holding company has grown, adding companies and requiring more content.
Digital StrategyMarketing
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Brand Identity Client : OrangeLine
Trailers
Dino Marketing Group created a vibrant brand look for OrangeLine professionalgrade trailers. Central to this new brand is the cohesive and comprehensive website. Dino developed the name, brand meaning, top-line messaging and all collateral for this new brand of trailers affiliated with Kubota power equipment.
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Hyundai Translead is a Hyundai subsidiary focused on the dry van, refrigerated van and chassis market.
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Dino Marketing Group is helping HT launch their HT LinkSense™ sensor and telematics solution, developing positioning and branding, followed by launch at trade shows. HT has ridden a “manufacturing excellence” theme for the past six years, and DMG is guiding them to use HT LinkSense and other tech-forward features and products to pivot to an industry innovation leader position.
&
Product Launch Branding Client : Hyundai Translead
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Brand Refresh Client : PCI
Founded in 1954, the Precast/Prestressed Concrete Institute (PCI) is the technical institute and trade association for the precast/prestressed concrete structures industry. PCI approached Dino to re-brand their organization as well as to redesign their magazine, Ascent . The brand standards guide has become the backbone of PCI’s branding efforts. It has given the creative a more cohesive look across all materials created by their multitude of partners and regional branches.
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Brand Refresh
Client : Big Tex Trailers To align the creative and messaging across its many vendors and dealers, Big Tex Trailers worked with Dino Marketing Group to create its first brand standards guide. This included a refresh of the Big Tex logo as well as introducing new typography and color systems.
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Client : RC Trailers RC Trailers was a slowly crumbling brand, but was a crucial category and regional play for holding company ATW. Dino added sophistication and quality into the meaning of the brand, creating a new logo, new pillars, new collateral and built a new website. The dynamic new version of RC Trailers helped the brand retain its place in RC’s portfolio.
31 GroupMarketingDino RACE Call 855-RC-TRAIL|info@rctrailers.com TRAILERS ALL IN FOR YOUR SUCCESS ON THE RACETRACK OR ON THE WAY TO IT.
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Dino kept Big Tex dealers informed and armed through an online Dealer Resource Center, providing regular marketing of resources they could use to connect, convince and close sales. Dino also helped Big Tex develop private-label websites that were built and maintained on behalf of dealers.
Dealer Support
Client : Big Tex Trailers
World-Class Personalized Dealer Websites and digital strategies are optimized to make the phone ring and get leads. These free sites are personalized to your dealership, and will professionalize your web presence and lead-response program.
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CONNECT WITH PROSPECTS AND MOVE THEM DOWN THE SALES FUNNEL MORE leads, MORE revenue and MORE margin.
At Big Tex Trailers, we’re passionate about building things that last. That includes our best-selling trailer portfolio, but also the relationships we share with the industry’s most accomplished dealer network. Together, we’ve set the standard for the trailer industry for more than 35 years. For 2018, we are excited to introduce the Dealer Advantage program so you can... You must be in the right place with the right presence to win the right kind of attention. The art of persuasion is learned and, combined with deep product knowledge, is irresistible. Closing is easier with financial services that remove friction from the negotiation and sale. CloseConvinceConnect
SALES WITH POWERFUL CONSUMER FINANCING RESOURCES Don’t let sales stall when it’s time to close the deal. Dealer Advantage has access to Exclusive Funding Sources that help more customers qualify so you can close more deals and maximize margin.
World-class online employee training will change the professionalism and quality of your dealership. The Best-Trained Staff knows the product better, closes more sales, and will help ensure you have less employee turnover. ATW University is your no-cost solution to help you put your best foot forward, and close more sales. CONVINCE LEADS YOU HAVE THE PERFECT TRAILER SOLUTION, AND INCREASE LIFETIME VALUE
DEALER ADVANTAGECLOSE
Training + Retention = Sales
We’re committed to partner success. If you’d like to begin or expand a relationship with Big Tex, please contact your Big Tex Sales Representative.
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Client : CM Truck Beds
When ATW purchased CM Truck Beds, it was a small underwhelming truck bed manufacturer with poorly conceived branding that didn’t match the quality of the product. Dino created a crisper more mature look and re-focused the CM storyline, using deeper looks into the product and manufacturing processes to emphasize the quality and superior value of their truck beds.
Rebranding
35 GroupMarketingDino TruckBedsCM PageSingleNTEA 1035-2019113 SMART & VERSATILE FLEET SOLUTIONS n Immediate product availability — Faster than Anybody! n Nationwide parts and service network for convenience and savings n CM service bodies are designed to upfit all major truck brands n Component-style configurations allow easy customization n Industry-leading warranties 580.564.7537 Learn more about CM fleet solutions at cmtruckbeds.com/fleets. YOURBUILTFORSUCCESS CM Truck Beds offers comprehensive fleet solutions that empower fleet managers, making cost of ownership and speed to delivery better than any manufacturer in the business. CM service bodies offer versatility for every body, delivering industry-leading quality, selection and convenience, with the largest in-stock inventory available. SB STEEL SERVICE BODIES SBA ALUMINUM SERVICE BODIES
Dino helped Big Tex aggressively target dealers with content they could use to market to prospects and customers, while Big Tex backed up those dealer-driven efforts with customer-focused emails and digital ads highlighting the same product and service stories.
Introducing the newly redesigned 14LP Ultra Low Profile Dump Trailer 14LP [ LEARN MORE ] Introducing the newly redesigned 14LP Ultra Low Profile Dump Trailer 14LP [ LEARN MORE ] Introducing the newly redesigned 14LP Ultra Low Profile Dump Trailer LEARN MORE 14LP
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Client : Big Tex Trailers
Digital Campaign
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Rebranding Client : PJ Trailers
One of the most forward thinking brands and products in the industry PJ Trailers used Dino Marketing Groups services to move into the 21st century. With a brand update and website redesign complete with a product inventory management system PJ Trailers saw great market success.
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39 GroupMarketingDinoWE’RE IN THIS TOGETHER When times get tough, PJ Trailers doesn’t back down; we double down. We’re adding capacity to increase production on the trailer models your customers want, so that delays don’t stand in the way of your success. We’re also building our team so that we can continue to support yours with the tools and resources to help you grow. Now isn’t the time to sit and wait. Together, we can keep moving forward. FOR HELP PLACING ORDERS, VISIT PJTRAILERS.COM OR CONTACT US TODAY.[ ] TrailersPJ PageSingleNATDA 11.375x9.25 1040-2020119 WORKING HARD TO KEEP YOU MOVING FORWARD WEB CONNECT CLICK. LEADS. SALES.
SUB-LOGO USE WITH IWS LOGO The lock-up can appear anywhere within a layout; it does not have to appear alongside the IWS logo. However, the lock-up should never be any larger than ¼ the height of our corporate logo. This is especially true when used as part of a grouping with our corporate logo. JUSTIFICATION When appearing with the IWS logo, the sub-brand lockup can be either centered or right justified.
Pantone 2138 C CMYK: C:62 M:42 Y:17 K:12 RGB: R:100 G:118 B:146 HEX: 647692 Pantone 3556 C CMYK: C:0 M:88 Y:94 K:0 RGB: R:238 G:56 B:49 HEX: EE3831 SECONDARY COLORS The secondary colors lend vibrancy and variety to the brand. Use only one at a time, and do not use more than a small amount. iwsolutions.com Brand Guidelines Integrated Warehouse Solutions
SECONDARY COLORS
Rebranding
COLOR PRIORITY CHART 321
iwsolutions.com Brand Guidelines Integrated Warehouse Solutions 2627 Version 01 2 3 PMS 294 is the dominant color within the primary color palette. PMS 637 and Cool Gray 11 are the 2 non-dominant primary colors and are used in equal amounts alongside 294. The 4 secondary colors should be used only in conjunction with the primary colors.
PANTONE 350 C PANTONE 7502 C PANTONE 2138 C PANTONE 3556 C Pantone 7502 C CMYK: C:13 M:20 Y:45 K:3 RGB: R:206 G:184 B:136 HEX: CEB888 Pantone 350 C CMYK: C:74 M:18 Y:81 K:62 RGB: R:44 G:82 B:52 HEX: 2C5234
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1213 Version 01
SUB-LOGO LOCK-UPS In most cases, the logo lock-up of our sub-brands should appear on all IWS materials. The 2 versions of the lock-up shown below have been approved for usage. Note that IWS brand colors have been applied to the sub-brands’ logos for visual consistency.
Client : IWS Integrated Warehouse Systems was formed by purchasing a handful of warehouse equipment manufacturers, all of which continue to run as standalone brands. Dino helped IWS develop a brand for the parent company, and determine a brand architecture that leverages the strength of the individual brands for end consumers while lauding the advantage of the combined brand family for distributors. We also develop branding and campaigns for individual products in the IWS portfolio.
¼ LOGO
iwsolutions.comEdition 08.2021 © IWS Integrated Warehouse Solutions 2021 GUIDELINESBRAND 2021–2022
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OUR SOLUTIONS BECOME A DISTRIBUTOR Expand your capabilities with Bluff, Nordock and Wesco. GET STARTED TODAY About Us Distributor Resources Become a Distributor News Careers Contact Us OUR BRANDS
DISTRIBUTOR RESOURCES Visit the Resource Site
THANK
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TRAINING MARKETING LITERATUREPRODUCT SUPPORT © 2021, IWS — Integrated Warehouse Solutions All Rights Reserved.
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Bluff Manufacturing is a leading provider of steel and aluminum boards and plates, portable yard ramps, warehouse safety equipment and steel structures to companies throughout North, South and Central America for 80+ years. Learn More Innovative dock levelers and equipment that solves key industry challenges. Inis est, sam estor sent, sandignatem ipic torrore volum at fugia accum fuga. Nem fuga. Oritae voloreribus ex et quis verro incilit atiores ciatia velecta quasimo lorere. Learn More Wesco's product line includes full lines of hand trucks, drum trucks and pallet jacks with an assort ment of industrial material handling products such as plastic box carts, U-boats, service carts, wood dollies, shelf carts, machinery movers and scissor lifts. Learn More The Integrated Warehouse Solutions family of brands are equipped to outfit the material handling industry with comprehensive range of products and custom engineered solutions to safely and efficiently move product in and outside of any facility. See the Total Solutions
Client : GMC, Sea Ray, Bayliner, Big Tex Trailers, PJ Trailers Trailering and trailer usage how-to content provides maximum utility for operators, but also for trailer, vehicle and boat brands. Focus on reader needs increases sense of authority for all involved brands, while also presenting beautiful hero shots and supporting core brand messaging. Helping trailer users feel more confident in their usage and purchases reduces barriers to entry and supports sales. Trailer guides are also powerful co-marketing opportunities, which increases distribution and spreads cost.
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Trailer Guide
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Thank you for reviewing our work. The Dino Marketing Group value proposition is that we help you tell your company, brand and product stories in ways that really resonate with your targets. It’s smart, it’s beautiful and it works. We produce high-quality materials, we deliver a lot of great output for the cost and time allowed, and we are very easy to work with.
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dinomarketinggroup.comrhess@dinomarketinggroup.com312.822.9266 WE WHATLOVEWE DO quality | quantity | ease
350 West Hubbard Street | Suite 400 | Chicago, IL 60654 | (312) 822-9266 | dinomarketinggroup..com