DinoMarketingGroupWork by Dino Marketing Group

we make you a better storyteller

Dino Marketing Group

Innovative, Creative, Hardworking, Experienced

Dino Marketing Group

Content is compelling. Content is delivery agnostic. Content is global. Content is the driver that elevates your brand’s story from expected to unforgettable.

Dino Marketing Group History & Projects Dino Marketing Group was founded in 1999, helping brands become better at telling their stories and connecting them to their customers’ stories. At first that meant magazines, brochures and collateral, but it quickly expanded to include advertising, events and public relations. As online options expanded, we began developing websites, email and social media campaigns.

Tying all of this together are strategies that align client business drivers with customer needs and desires. Today DMG comprises marketing strategists and publishing experts, writers and editors,

Dino Marketing Group

photographers and designers, technologists and analysts, all focused on making our clients an indispensable part of their customers’ lives.

Years in Business

13+

60+

Avg Employee Tenure (years)

Marketing Award Wins

20+

Number of Industries Served

Number of Employees

60+

Longest Engagement (years)

Number of Websites Launched

40+

Number of New Product Launches

100+

Number of Trade Shows Supported

Dino Marketing Group

10+

Avg Engagement (years)

Dino Marketing Group

BETTER STORIES, DEEPER CONNECTIONS DINO MARKETING GROUP creates lifestyle-rich messaging environments for brands. Across platforms and channels, these consumer-centric communications reflect the lifestyle to which your customers aspire. OUR COMPANY comprises marketing strategists and publishing experts, writers and editors, photographers and designers, developers and analysts, all focused on making your company an indispensable part of your customers’ lives. THE CONTENT is evocative, compelling and versatile. Dino creates content with legs—multidimensional strategic assets that can be used throughout your organization and out into your delivery channel. THE RESULT is deeper engagement that resonates with consumers and increases their value to the brand. We bring your story to life, and present it using the highest production values and smartest technologies.

We make you a better storyteller.

Dino Marketing Group

Dino Marketing Group understands the drivers of B2B relationships. We understand how to frame your

Dino Marketing Group

WE KNOW MOVEMENT products and services as part of a prospective customer’s story. We’ve worked with materials handling businesses, trailering and trucking, and warehouse equipment providers to help them show how their offerings are central to their customers’ businesses. Flows of freight and data, the equipment of cartage, operational expenses. We are familiar with supply chain businesses and can describe how your solution set can help make your customers the heroes of their own stories.

DEDICATED PEOPLE ~ SUPERIOR PRODUCTS

AN INTEGRATED WAREHOUSE SOLUTIONS BRAND

Product Launch & Branding Client : Hyundai Translead

Dino Marketing Group

Hyundai Translead is a Hyundai subsidiary focused on the dry van, refrigerated van and chassis market. Dino Marketing Group is helping HT launch their HT LinkSense™ sensor and telematics solution, developing positioning and branding, followed by launch at trade shows. HT has ridden a “manufacturing excellence” theme for the past six years, and DMG is guiding them to use HT LinkSense and other tech-forward features and products to pivot to an industry innovation leader position. Based on the success of this launch, Hyundai Translead engaged Dino as agency of record for a full brand refresh.

Dino Marketing Group

iwsolutions.com

Brand Guidelines

Integrated Warehouse Solutions

Version 01

SECONDARY COLORS The secondary colors lend vibrancy and variety to the brand. Use only one at a time, and do not use more than a small amount.

PANTONE® 7502 C

PANTONE® 350 C

PANTONE® 2138 C

PANTONE® 3556 C

SECONDARY COLORS Pantone 7502 C CMYK: C:13 M:20 Y:45 K:3 RGB: R:206 G:184 B:136 HEX: CEB888

Pantone 2138 C CMYK: C:62 M:42 Y:17 K:12 RGB: R:100 G:118 B:146 HEX: 647692

Pantone 350 C CMYK: C:74 M:18 Y:81 K:62 RGB: R:44 G:82 B:52 HEX: 2C5234

Pantone 3556 C CMYK: C:0 M:88 Y:94 K:0 RGB: R:238 G:56 B:49 HEX: EE3831

COLOR PRIORITY CHART 1 PMS 294

is the dominant color within the primary color palette.

BRAND GUIDELINES

PMS 637 and Cool Gray 11

are the 2 non-dominant primary colors and are used in equal amounts alongside 294.

3 The 4 secondary colors

should be used only in conjunction with the primary colors.

2021–2022

iwsolutions.com

Edition 08.2021 © IWS Integrated Warehouse Solutions 2021

Brand Guidelines

Integrated Warehouse Solutions

Version 01

iwsolutions.com SUB-LOGO USE WITH IWS LOGO The lock-up can appear anywhere within a layout; it does not have to appear alongside the IWS logo. However, the lock-up should never be any larger than ¼ the height of our corporate logo. This is especially true when used as part of a grouping with our corporate logo.

R ebranding

SUB-LOGO LOCK-UPS In most cases, the logo lock-up of our sub-brands should appear on all IWS materials. The 2 versions of the lock-up shown below have been approved for usage.

Dino Marketing Group

Client : IWS Integrated Warehouse Systems was formed by purchasing a handful of warehouse equipment manufacturers, all of which continue to run as standalone brands. Dino helped IWS develop a brand for the parent company, and determine a brand architecture that leverages the strength of the individual brands for end consumers while lauding the advantage of the combined brand family for distributors. We also develop branding and campaigns for individual products in the IWS portfolio.

Note that IWS brand colors have been applied to the sub-brands’ logos for visual consistency.

LOGO JUSTIFICATION When appearing with the IWS logo, the sub-brand lockup can be either centered or right justified.

Distributor Resources

Become a Distributor

News

Careers

BECOME A DISTRIBUTOR Expand your capabilities with Bluff, Nordock and Wesco. GET STARTED TODAY

OUR BRANDS

Bluff Manufacturing is a leading provider of steel and aluminum boards and plates, portable yard ramps, warehouse safety equipment and steel structures to companies throughout North, South and Central America for 80+ years.

Learn More

Innovative dock levelers and equipment that solves key industry challenges. Inis est, sam estor sent, sandignatem ipic torrore volum at fugia accum fuga. Nem fuga. Oritae voloreribus ex et et quis verro incilit atiores ciatia velecta quasimo lorere.

Learn More

Dino Marketing Group

About Us

Wesco's product line includes full lines of hand trucks, drum trucks and pallet jacks with an assortment of industrial material handling products such as plastic box carts, U-boats, service carts, wood dollies, shelf carts, machinery movers and scissor lifts.

Learn More

OUR SOLUTIONS

The Integrated Warehouse Solutions family of brands are equipped to outfit the material handling industry with a comprehensive range of products and custom engineered solutions to safely and efficiently move product in and outside of any facility. See the Total Solutions

DISTRIBUTOR RESOURCES

TRAINING

MARKETING

PRODUCT LITERATURE

SUPPORT

Visit the Resource Site

INTRO

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INTRO

HEADLINE

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sit voluptia que minus et most a quibea volorem repro et, incid ullecto riossumet vel in recae molente parum quatis millorio to dicatist pre mossitation nis ellorei cimporem eos eritas ex explabo restem est labo. Iquia quate quam, sequatus intio cusant dicatem plabo restem est labo. Iquia quate quam, sequatus intio.

THANK YOU

Digital Marketing Strategy Clients : ATW

Dino Marketing Group

ATW is a vertically integrated holding company that dominates the North American trailer market. ATW’s brands include multiple trailer manufacturing, parts, and retail companies servicing a broad consumer and distribution market. The challenge for this website was to present market strength and a breadth of capability and stability. Dino leaned into the established logo design and a “forward” focus with graphics and road imagery. The site also needed to accommodate expansion, as the holding company has grown, adding companies and requiring more content.

Dino Marketing Group

R ebranding Client : TexTrail Dino worked with TexTrail to integrate an acquired brand and give the existing brand a complete overhaul — beginning with the extensive development of a new logo. The rebranding also included:

Dino Marketing Group

• • • • • •

Brand Guide Print and Digital Advertising Event Support Business Cards and Letterhead Website Design/Development Social and Digital Media

Dino Marketing Group

Brand Refresh Client : PCI

Dino Marketing Group

Founded in 1954, the Precast/Prestressed Concrete Institute (PCI) is the technical institute and trade association for the precast/prestressed concrete structures industry. PCI approached Dino to re-brand their organization as well as to redesign their magazine, Ascent. The brand standards guide has become the backbone of PCI’s branding efforts. It has given the creative a more cohesive look across all materials created by their multitude of partners and regional branches.

Dino Marketing Group

Brand Refresh Client : Big Tex Trailers

Dino Marketing Group

To align the creative and messaging across its many vendors and dealers, Big Tex Trailers worked with Dino Marketing Group to create its first brand standards guide. This included a refresh of the Big Tex logo as well as introducing new typography and color systems.

Dino Marketing Group

Website Client : RC Trailers Website creation for RC Trailers, Inc. — a premier manufacturer of cargo and aluminum trailers.

Dino Marketing Group

Call 855-RC-TRAIL|info@rctrailers.com

RACE TRAILERS ALL IN FOR YOUR SUCCESS ON THE RACETRACK OR ON THE WAY TO IT.

Dealer Support Client : Big Tex Trailers Dino kept Big Tex dealers informed and armed through an online Dealer Resource Center, providing regular marketing of resources they could use to connect, convince and close sales. Dino also helped Big Tex develop private-label websites that were built and maintained on behalf of dealers.

Dino Marketing Group

DEALER ADVANTAGE MORE leads, MORE revenue and MORE margin. At Big Tex Trailers, we’re passionate about building things that last. That includes our best-selling trailer portfolio, but also the relationships we share with the industry’s most accomplished dealer network. Together, we’ve set the standard for the trailer industry for more than 35 years. For 2018, we are excited to introduce the Dealer Advantage program so you can...

Connect

Convince

You must be in the right The art of persuasion is Closing is easier with place with the right learned and, combined with financial services that presence to win the deep product knowledge, remove friction from the right kind of attention. is irresistible. negotiation and sale.

CONNECT

WITH PROSPECTS AND MOVE THEM DOWN THE SALES FUNNEL World-Class Personalized Dealer Websites and digital strategies are optimized to make the phone ring and get leads. These free sites are personalized to your dealership, and will professionalize your web presence and lead-response program.

CONVINCE

LEADS YOU HAVE THE PERFECT TRAILER SOLUTION, AND INCREASE LIFETIME VALUE World-class online employee training will change the professionalism and quality of your dealership. The Best-Trained Staff knows the product better, closes more sales, and will help ensure you have less employee turnover. ATW University is your no-cost solution to help you put your best foot forward, and close more sales.

Training

Retention

Sales

SALES WITH POWERFUL CONSUMER FINANCING RESOURCES Don’t let sales stall when it’s time to close the deal. Dealer Advantage has access to Exclusive Funding Sources that help more customers qualify so you can close more deals and maximize margin.

We’re committed to partner success. If you’d like to begin or expand a relationship with Big Tex, please contact your Big Tex Sales Representative.

Trade Show Support Client : TexTrail Trailer Parts TexTrail relied on Dino for trade show booth development and collateral to recruit new retailers and help those retailers keep their stock moving.

NO MORE BROKEN PLASTIC OIL CAPS WITH NEXT GENERATION VALCRUM HEAVY-DUTY ALUMINUM OIL CAPS.

Dino Marketing Group

ENGINEERING YOU CAN TRUST

Braking all the standards

BUILT TO LAST. STYLE TO TURN HEADS.

WARRANTY: 6yr Stainless Steel 3yr MAXX Coating and Limited Lifetime Brake Pads

Sonoran ST Trailer Tires • Meet load capacity demands while running cooler at higher speeds.

New Sporty Aluminum Wheels and Goodride® Tires from TexTrail.

• Constructed with all-new premium polysteel, which allows for greater durability and quality than regular polysteel tires.

When it comes to wheels and tires, you shouldn’t have to choose between looks

• Lower your unit costs with an excellent value tire that doesn’t compromise on features.

• Have peace of mind with a leading 6-year warranty.

WARRANT W AR RRANTY

• Available now! In stock and ready to deliver.

Size

Load Range

Ply Rating

Section Width

Overall Diameter

Load Capacity (Single)

Speed Rating

Approved Rim Widths

ST235/80R16

9.25”

30.8”

4080 lbs @ 110 psi

M (81 mph)

6.0” - 8.0”

and performance. With our new aluminum wheels available in 4 stylish finishes and

Features & Benefits • Universal Fit works on Dexter, Lippert, AlKo, Rockwell, Hayes & Kodiak

our wide selection of Goodride tires, your customer gets great performance and looks

• Easy access drain/fill port

• Designed for grease or oil

• Magnetic vent plug that removes metallic particles

• 2019 NATDA “Product of the Year”

www.textrail.com | 800-800-4073

Available in Maxx Coating or Stainless Steel, 3,500lb to 10,000 lb in Slip Over or Integral.

Unique rotor cross section design actively draws cooling air from the rotor interior

• DEEMAXX Exclusive Laser writing on caliper means instructions are always there! • DEEMAXX Exclusive Bolt design means no more mishandling or incorrect shipping of bolts!

• 5 Year Warranty

• DEEMAXX Exclusive Reverse Mount Slip Over Rotor means cooler running, better plating, and no more premature corrosion! Machined Lip

www.textrail.com | 800-800-4073

• DEEMAXX Exclusive MAXX COATING on Caliper passed Salt Spray DEEMAXX BENEFITS: Test per ASTM-B-117-09 over 1008 hrs with no RUST! • DEEMAXX Exclusive 120° Bleeder design means better bleeding, a balanced system, and no more damaged bleeders!

at a great price.

• Oil Level Indicating Window

• Aluminum Alloy Body - Stronger, more durable than plastic OEM caps. Resists breakage from road debris

Deemaxx Benefits:

Painted Black Lip

Gloss Black

Matte Black

www.textrail.com | 800-800-4073

Deemaxx

Competitor

Dino Marketing Group

Brand Identity Client : OrangeLine Trailers Dino Marketing Group created a vibrant brand look for OrangeLine professionalgrade trailers. Central to this new brand is the cohesive and comprehensive website. Dino developed the name, brand meaning, top-line messaging and all collateral for this new brand of trailers affiliated with Kubota power equipment.

Dino Marketing Group

R ebranding Dino Marketing Group

Client : CM Truck Beds When ATW purchased CM Truck Beds, it was a small underwhelming truck bed manufacturer with poorly conceived branding that didn’t match the quality of the product. Dino created a crisper more mature look and re-focused the CM storyline, using deeper looks into the product and manufacturing processes to emphasize the quality and superior value of their truck beds.

AL ER

Aluminum-skirted truck bed with steel chassis

Aluminum truck beds from CM tow more than any other body in North America. Precision-engineered to ensure lasting durability,

CM Truck Beds offers comprehensive fleet solutions that empower

CM’s aluminum beds are built stronger and lighter weight to deliver

fleet managers, making cost of ownership and speed to delivery

incredible fuel economy and corrosion resistance. And thanks to our

better than any manufacturer in the business. CM service bodies

partnership with Sheffield Financial, you can make these beds easy

offer versatility for every body, delivering industry-leading quality,

for your customers to own with exclusive financing options.

selection and convenience, with the largest in-stock inventory available.

SB / STEEL SERVICE BODIES

Dino Marketing Group

TOWS STRONGER. LASTS LONGER.

SMART & VERSATILE FLEET SOLUTIONS

Immediate product availability — Faster than Anybody!

Nationwide parts and service network for convenience and savings

CM service bodies are designed to upfit all major truck brands

Component-style configurations allow easy customization

Industry-leading warranties

Available starting at $225/month* with plans from Sheffield Financial

n Best-in-class rated towing capacity n Designed to fit all major truck brands n Industry-leading quality, selection and product availability

AL RS

n Nationwide parts and service network for convenience and savings

ALL-ALUMINUM truck bed

CM Aluminum Truck Beds: Tested. Proven. Trusted.

BUILT FOR YOUR SUCCESS

Available for as low as $100/month* CM TruckBeds NTEA Single Page 10.875 x 14.5 1035-2019113

580.564.7537 SBA / ALUMINUM SERVICE BODIES

*with approved credit from

580.564.7537

CM TruckBeds - Aluminum NTDA Single Page 8.5 x 10.875 1035-2019223

Learn more about CM fleet solutions at cmtruckbeds.com/fleets.

BUILT FOR YOUR SUCCESS

Financial.

Shefﬁeld Financial is a division of Branch Banking and Trust Company. Member FDIC.

223_CMTB_Aluminum_NATDA_a_rev.indd 1

10/14/19 12:55 PM

Premiere Issue // Volume 1

The Inside Track News and resources from TexTrail to help you be successful in the trailer parts industry.

Experience Counts TexTrail has the longest-tenured workforce in the trailer parts industry. Meet some of our talented team, and learn how that deep experience results in more accurate and timely deliveries. LEARN MORE

32 Unmatched Buying Power

Massive Expansion

The TexTrail customer base is the largest in the trailer

TexTrail has the broadest distribution

parts industry. We source more components and

network in trailer parts, meaning you have

raw parts for more trailer dealers than anyone else.

the quickest access to more parts.

LEARN MORE

Dino Marketing Group