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LIVE BETTER STORIES. Sea Ray aspires to do more than fill your days. Sea Ray aspires to fill your memories. Sea Ray aspires to make you and yours the heroes of your own story, placing you fully in the moment and making that moment completely unforgettable. Isn’t that what you aspire to?
7 The Sea Ray Story 8 A Vision of Better Boating 10 Talent & Teamwork 12 A Better Toolkit 14 Tomorrow’s Boating Today 16 Craftsmanship Matters 18 The Magic is in the Details 20 Passing the Test of Time 22 Sum of its Parts
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24 Enjoying the Lifestyle 26 Peace of Mind: 3-Year Warranty 28 Exclusive Opportunities 30 Sea Ray Owners Club 32 Incomparable Support 34 Around the World 36 A Foundation of Trust 38 Most Awarded Boat Brand Ever 40 The Sea Ray Sport Cruiser and Sport Yacht/Yacht Lineup
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THE SEA RAY STORY From its very first boat in 1959, Sea Ray® has always offered a bold vision of what boating can be, and has brought that vision to life with the finest craftsmanship, an engaging ownership experience and unparalleled support. Sea Ray owners enjoy the satisfaction of achieving the well-lived life on the water.
VISION
CRAFTSMANSHIP
SUPPORT
LIFESTYLE
Sea Ray boats were among the first of
A Sea Ray is a work of relentless
From prototype to testing to construction,
Own a boat, and you open up your life
their kind to use fiberglass and other
commitment. Every stitch of upholstery,
every Sea Ray is designed to deliver
to a world of new possibilities. Own a
high-tech composite materials that
every component, every part has to be
unfailing reliability with zero room
Sea Ray, and you can watch as those
would go on to become standards in the
right. This obsession with detail shapes
for compromise. Sea Ray uses only
possibilities flourish into cherished
industry. Our Next Wave™ initiative
our demanding standards for quality.
the finest quality materials and
memories. Sea Ray ownership unlocks
is a commitment to developing and
Sea Ray boats combine
components, and stands behind each
a unique world, with exclusive social
championing new technologies and
the mastery of craftsmen with the
model with some of the industry’s
events, premium offers and participation
design innovations with the goal of
precision of industry-leading
best warranties (see page 26).
in a community of like-minded boaters.
reimagining the boating experience. In
technology for a caliber of construction
Owners enjoy an unmatched level
It is complemented further by
fact, Sea Ray has one of the largest
you won’t find anywhere else.
of customer service from the
membership in the Sea Ray Owners Club.
patent portfolios in the global marine
This unique approach carries
most decorated network of dealers
Simply ask any Sea Ray boater, and
community. This forward-thinking
through every step of the production
in the industry. All of these efforts
they’ll tell you: Owning a Sea Ray isn’t
approach ensures you get the best
process—and the result is a level of
exist to ensure your Sea Ray
just about style; it’s about lifestyle.
of the best, even when the rest
sophistication you can feel.
outperforms your expectations
of the world hasn’t heard of it…yet.
at every turn.
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THE BOLDEST
VISION
It starts with a vision of where you want to go. Sea Ray imagines what better boating feels like and pursues that vision nonstop. With each nudge or great leap forward, we change people’s expectations. We continually redefine owners’ perceptions of what premium boating means, and their expectations expand to include this new perception. It’s a cycle that repeats itself every new model year. This pursuit urges us to nurture new technologies and cultivate design innovations. It requires that we give our designers and engineers the freedom to explore new solutions. And it ensures that we keep our owners at the center of what we do. Your experience on our boats determines the real success of our imagination.
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VISION
TALENT & TEAMWORK With an incredible breadth and depth of knowledge, Sea Ray’s employees form the very foundation of the brand. While many manufacturers outsource complex design functions, Sea Ray maintains an in-house staff of talented naval architects, designers and engineers to ensure these critical tasks are executed perfectly. The remarkable cumulative years of experience and the continuity our employees bring to the company help Sea Ray deliver better boat ownership experiences year after year. SkyFlow Design. Command View. Inboard Joystick
and understanding combine to create Sea Ray’s
Control. Seakeeper Gyro Stabilizers. Sea Ray is
legendary performance and handling. This ap-
able to achieve and integrate such transforma-
proach happens throughout every area of the com-
tional feats of engineering and design through
pany—from customer feedback to concepting and
the hard work and dedication of the largest and
prototyping to manufacturing to sales and service.
most experienced design and engineering team in
Sea Ray’s employees build on one another’s efforts
the industry. On-staff naval architects navigate
in a continuous loop, each inspiring and informing
complex hydrodynamics to design, evaluate and
the next. The result is a premium boating experi-
deliver our signature ride and performance. This
ence that can be felt at every level and a trajectory
investment in expertise and talent yields great-
of innovation that continues to improve upon itself.
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VISION
A BETTER TOOLKIT Building the highest quality product requires not just the best people, but the best tools. Sea Ray’s manufacturing facilities use cutting-edge machinery designed for pinpoint precision and unfailing accuracy. New technologies eliminate waste and maximize efficiency. By maintaining a toolkit of the highest order, Sea Ray is equipped to produce boats of the highest quality. The right tools, expertly applied—it’s a formula for
This guarantees perfect fit and alignment, ensuring a
excellence. Each Sea Ray boat undergoes thorough
tighter build with more exact tolerances and greatly
analysis using the latest CAD software so that
improving performance and durability over time.
before it ever leaves the proverbial drawing board, it’s
Human error is eliminated, flexing and squeaks are
been tested, refined, perfected. The build process is
reduced and the overall quality of the build is lifted
no different: Whether spraying gelcoat or fiberglass,
to the next level. Even if you never see the inside of a
or drilling and cutting hardware, Sea Ray’s robotic
Sea Ray facility, you’ll feel the difference every time
equipment hits its marks with incredible precision—
you step onboard a Sea Ray boat.
accurate to within 1/8,000th of an inch—every time.
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VISION
TOMORROW’S BOATING TODAY Sea Ray’s Next Wave™ program is an intensive commitment to driving major innovations into every model and delivering the best boating experiences imaginable. Technologies and design innovations like the following are all intended to make every day on the water unforgettable.
COMMAND VIEW
INBOARD JOYSTICK CONTROL
INTEGRATED AUTOMATIC PLATFORM STEPS
“Going below” sounds dark and
Taking advantage of existing
Joysticks are ubiquitous and
Interaction with the water just
ominous. Not with SkyFlow Design.
automotive technology available
have revolutionized boat control,
got easier and more enjoyable.
SkyFlow creates seamless envi-
on premium vehicles, Sea Ray is
making it easy for anyone to
Sea Ray’s broad and deep swim
ronmental and social transitions,
the first marine OEM to integrate
control their yacht in tight
platforms have always invited
and provides abundant natural
visualization. Command View
situations. And now they are
swimming and dangling your feet
light to all major living areas as the
provides 360-degree perimeter
available even more broadly.
in the water. Now, with the flip of
galley and salon connect with the
visibility using integrated cameras
This enhanced joystick system
a switch, steps unfold for effort-
enclosed cockpit beneath a long
which link to the Raymarine®
couples diesel inboard engines
less walks into and out of the
stretch of glass. With windows
navigation system. Captains will
with thrusters to provide improved
water. Children and adults with
and sunroofs opened or closed, the
enjoy an overhead view of their
docking capabilities. Available on
limited mobility will appreciate the
line between indoor and outdoor
vehicles, including 5-foot distance
all inboard-powered Sport Yachts
additional ease, and everyone will
spaces is blurred, offering the best
lines, to make docking and backing
and Yachts.
enjoy cooling dips that much more.
of both and eliminating the “cave”
easy and worry-free.
SKYFLOW
effect found in most cruisers.
When you’re ready, flip the switch and the steps re-stow themselves.
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THE FINEST
CRAFTSMANSHIP Sea Ray delivers boats that anticipate the needs of today’s discerning boaters. Sea Ray draws from its rich legacy of manufacturing expertise to ensure seamless enjoyment. Captivating design and modern engineering have long placed Sea Ray at the forefront of recreational boat builders. Today’s models enthrall with their comforts, class, opulent materials and impeccable finish. A dedication to modern manufacturing techniques and exceptional materials gives expression to Sea Ray’s audacious vision. The result is a vessel that delights the senses, provides escape from the everyday and exceeds even the most demanding expectations.
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CRAFTSMANSHIP
THE MAGIC IS IN THE DETAILS You go boating to relax, to connect, to escape everyday distractions and labors. You don’t want the visual static of poor fit and finish. You don’t want to hear squeaks or feel poorly finished seams and rough edges. Sea Ray demands the same precision from its boats as you do, and leans on top craftsmen, ironclad processes and a commitment to letting no quality issues slide. At Sea Ray, all hands on deck are talented. They’re
certifications. But more than that, it earns the trust
proud to build the preeminent brand in the marine
of boat buyers. Because Sea Rays are boats you want
industry and know they are defining just how beautiful
to put your hands on. To feel the rich materials and the
each boat will become and how well it will perform.
impeccable finish. To feel that satisfying connection
They rely on manufacturing tools with incredibly
with the word “mine.” It’s why Sea Ray has earned
fine tolerances, computer-aided measurement for
more than 55 Customer Satisfaction Index awards in
startling consistency and hundreds of inspection
the last decade. It’s why we expect as many awards
points to ensure they got it right. This combination
in the next.
of technology and process earns us international
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CRAFTSMANSHIP
PASSING THE TEST OF TIME Sea Ray’s Cruiser, Sport Yacht and Yacht manufacturing facilities are the most productive and most experienced in North America. You learn a lot of lessons along the way. And the application of those lessons is truly something to behold. Sea Ray’s reputation is a long-valued asset of the
facilities in the industry and staffs them with
brand, and the name is recognized throughout
the best-trained and longest serving workforce,
the boating world as synonymous with quality.
as well. There is no substitute for experience, at
You don’t earn that type of reputation overnight,
the individual or company level, when creating
and you don’t keep it if you don’t maintain your
superior products. At Sea Ray, the most experienced
emphasis on quality craftsmanship. Sea Ray has
marine craftsmen around assemble your boat.
the most technically advanced manufacturing
Choose wisely who will make your boat for you.
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CRAFTSMANSHIP
SUM OF ITS PARTS A Sea Ray is not merely a collection of pieces, but a system of systems—a symphony of moving parts in which each contributes toward preserving harmony. Sea Ray understands that there’s no such thing as a small part and selects every component accordingly. Quality in, quality out. Let the music play. Before a gelcoat color ever makes it onto the side of a
they are pushed to their breaking point. You expe-
Sea Ray Cruiser, Sport Yacht or Yacht, it spends four
rience superior Sea Ray craftsmanship across the
years baking in the Florida sun, enduring rain and
yacht, part by part and in its totality. Sea Ray goes
wind when the sun takes a break. When suppliers
the extra mile to ensure your cruiser, sport yacht or
bring their raw materials to Sea Ray plants, Sea Ray
yacht will bring you worry-free satisfaction and in-
materials engineers reject 40% of them. When new
credible happiness for years to come.
components are considered for new Sea Ray models,
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THE FULLEST
LIFESTYLE Living fully requires ambition. It’s easy to lead a simple life, a quiet life, but that’s leaving a lot on the table. With a Sea Ray, there’s no doubt you want the full experience. And you’re going to get it. From the social opportunities that your Sea Ray opens up to the cachet it provides to the new friendships you discover among the Sea Ray family, a Sea Ray will bring you out of your shell. Add in the events and connectivity of the Sea Ray Owners Club, the fun of dealer-sponsored events and more sunsets than you otherwise would get to absorb, and clearly we are discussing a well-lived life. No, it’s not a simple life. It’s a grand life. If you’ve got the ambition…
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LIFESTYLE
SENTIN3L
SENTIN3L
3-YEAR 3-YEAR ON ALL 2016 CRUISERS, SPORT YACHTS AND YACHTS
WARRANTY ON ALL 2016 CRUISERS, SPORT YACHTS AND YACHTS
PEACE OF MIND One of the primary benefits of a new cruiser, sport yacht or yacht purchase is the total freedom to relax, to put aside the worry and trouble of the daily grind for the well-lived life on the water. Accordingly, Sea Ray is proud to offer the SENTIN3L Factory Warranty, providing unparalleled coverage on every Sea Ray Cruiser, Sport Yacht and Yacht for ultimate peace of mind. All 2016 Sea Ray Cruisers, Sport Yachts and Yachts
by Mercury速 and/or Brunswick Product Protection,
feature SENTIN3L 3-Year Factory Coverage, a bow-
while diesel motors receive the coverage defined by
to-stern warranty from Sea Ray on the boat and its
their manufacturer. In addition to the 3-year bow-to-
components against mechanical, manufacturing or
stern coverage, all Sea Ray Cruisers, Sport Yachts and
material defects. Additionally, gas motors are cov-
Yachts have a 10-year Structural Hull Warranty. (See
ered for a 5-year period, using a 2+3 warranty backed
your Sea Ray dealer for complete plan details.)
* Applies to 2016 model year and newer Sea Ray cruisers, sport yachts and yachts built in the U.S.A. or Mexico. See your Sea Ray dealer and the Sea Ray Express Limited Warranty for complete details.
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LIFESTYLE
EXCLUSIVE OPPORTUNITIES The boating life doesn’t end at the water’s edge. Throughout the year, Sea Ray hosts a variety of special events, giving owners the opportunity to gather with fellow enthusiasts in fantastic settings all around the world. From hands-on boat demos to lavish parties to exclusive preview nights, guests are treated to a memorable time. Sometimes you just want to let your hair down, raise
events. Partnerships with luxury brands including
a glass and cut loose with a group of friends. Sea Ray
Aston Martin, GMC, Glenfiddich, Champagne Thiénot
happily provides opportunities throughout the year for
and many others lend additional flair to these
its customers to do just that with fun-filled cocktail
gatherings, while spectacular on-water venues provide
parties, invitation-only demos and exclusive preview
the perfect backdrop. Welcome inside the velvet rope.
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LIFESTYLE
A THRIVING COMMUNITY One of the primary benefits of Sea Ray ownership is becoming part of a community of passionate boaters who, like you, cherish every shared experience on the water. The Sea Ray Owners Club exists to Celebrate, Connect and Empower Sea Ray owners to ensure that they have the finest boat ownership experience available.
CELEBRATE
CONNECT
EMPOWER
The new Sea Ray Owners Club
In addition to the great events
The Sea Ray Owners Club digital hub
celebrates owners from the word
and celebrations with other
is an excellent platform for learning
“go� with a special thank-you
local Sea Ray owners, the
about boating and boats, both from
gift for their purchase.
Owners Club increases connectivity
other owners and from Sea Ray itself.
The celebration continues with
through an active and vibrant
There is ready access to lots of
fantastic local events designed to
online community. This digital
resources, from past catalogs and
entertain and delight owners in the
hub is a great place to converse
parts manuals to Sea Ray customer
company of other Sea Ray owners
and connect with other owners in
service professionals, as well as
from their area.
your area and around the world.
numerous ideas about how to
www.searay.com/ownersclub
maximize your time on your Sea Ray.
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THE BEST
SUPPORT Enjoying your boat is much easier when you have a team of dedicated individuals backing you up. A support network is a confidence booster; it’s knowing you’ve got experts you can always count on, just in case. Sea Ray provides its owners with a level of customer service that is unmatched by any other marine manufacturer, through a global network of dealers who are top-notch all the way. Boating is a pursuit that naturally comes with questions, and Sea Ray’s dealers are equipped to answer those questions thoughtfully and thoroughly. The aim is to ensure a worry-free ownership experience with minimal disruption. Because the most successful support network is the one that empowers you to thrive on your own.
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SUPPORT
AROUND THE WORLD Take comfort in knowing that wherever you may roam, there’s a Sea Ray presence nearby. Sea Ray maintains an extensive global network of dealers, providing support and service to customers around the world. This expands the camaraderie among Sea Ray boaters to practically every corner of the map. Sea Ray offers a breadth of support that is
of the globe to the other are enjoying
unparalleled, with a global network of dealers
the Sea Ray lifestyle. This multinational
dedicated to providing exceptional service
community speaks not only to the impeccable
to each and every customer. From São Paulo
quality of the Sea Ray lineup, but also to the
to San Juan, Hamburg to Toronto, New York
company’s dedication to providing boaters
to Beijing, Sea Ray boaters from one end
with a superior choice.
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SUPPORT
A FOUNDATION OF TRUST Sea Ray dealers are the first face of the brand, helping owners purchase and take care of their boats, and generally wring as much fun out of the Sea Ray lifestyle as possible. Sea Ray is committed to partnering with only the best dealers in every market and then providing the resources and training to help them deliver the best ownership experiences on the water. As a reflection of Sea Ray and its dealers’ commitment
on excellence in customer satisfaction, and the
to exceptional customer service, the Sea Ray dealer
partnership with Sea Ray dealers is crucial to
network continually earns more spots on Boating
achieving that every single day. Sea Ray provides
Industry’s Top 100 Dealers List than any other brand,
continuous training for dealers on new models,
year after year. The list, which ranks dealers
service procedures and customer service. Sea Ray
throughout North America on their dependability,
dealers demonstrate passion and professionalism
professionalism and service, offers boat owners
on a daily basis. Combine fantastic support people
reliable insight into where to do business in the
with a fantastic boat, and the result will always be
powerboat market. Sea Ray is completely focused
off-the-chart owner satisfaction.
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SUPPORT
MOST AWARDED BOAT BRAND. EVER. When Sea Ray customers are happy with their boats, awards are just a nice big cherry on top. Sea Ray earns more awards for its new products,
List each year than any other manufacturer’s
innovations, dealer performance, manufacturing
dealers. And, when the National Marine Manufac-
quality and customer satisfaction than any
turers Association surveys boat owners biannually,
other marine brand, year after year. Sea Ray
Sea Ray consistently earns CSI awards in more
routinely wins great praise from organizations
categories than any other company. All these
and magazines for its new boats and the
accolades are great—especially the ones that
innovations on them. Similarly, more Sea Ray
affirm how happy we make our owners.
dealers make Boating Industry’s Top 100 Dealers
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SEA RAY BOAT CATALOGS Sea Ray’s dynamic 2016 lineup is designed to unlock the natural world—and to do so in style. Spacious layouts provide ample room to spread out, relax and connect. Sea Ray’s superior level of fit and finish wraps you in perfect comfort, wherever you choose to cruise.
SPORT CRUISERS
SPORT YACHTS/YACHTS
Six graceful Sundancers make up Sea Ray’s brilliant line
Sea Ray Sport Yachts and Yachts are designed specifically
of amazing Cruiser options. The boats in this line deliver
to inspire and transport you, both literally and figuratively.
best-in-class performance, graceful profiles and high-
Every surface, every artful line speaks to a foundation of
tech features that exemplify Sea Ray’s commitment to
precision and excellence that is soft to the touch, pleasing
luxury boating. So, go ahead—indulge in the best.
to the eye and sophisticated as a whole, with decades of craftsmanship converging in these legendary models.
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www.searay.com
note: not all accessories shown in pictures or described herein are standard equipment or even available as options. options and features are subject to change without notice. not all model year boats may contain all the features or meet the specifications described herein. confirm availability of all accessories and equipment with an authorized sea ray dealer prior to purchase. printed in the u.s.a. october 2015 Š sea ray boats.
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