SPX

L-CLASS

Every square inch of an L-Class yacht is designed with one purpose: to achieve the perfect balance of style and substance. Signature Sea Ray craftsmanship combines with commanding performance, brilliant aesthetics and superior livability. L-Class takes Sea Ray’s steadfast “below-the-waterline” capabilities and raises the bar on how better yachting is experienced. This is luxury with soul, with might, with beauty. This is inspired luxury.

PRODUCT ATTRIBUTES

What product features uniquely identify this brand? Incredibly smooth and effortless performance, precise handling, luxury detailing, premium comfort and wide-open, airy spaces.

CUSTOMER INSIGHTS What stylistic features uniquely identify this brand? L-Class yachts feature multiple social zones with seamless transitions between each space. Luxury is incorporated in the smallest details: premium stitching, sculpted edges, plush upholstery, rich cabinetry and brilliant fixtures. Custom-crafted options are available.

What are the buying triggers? L-Class buyers demand the sophistication and comfort of a large yacht, with exceptional performance to take them far. They expect every detail to be hand-selected and purposeful to reflect the lifestyles they lead on land. How do they use it? L-Class owners use their yachts for entertaining and for travel, and often at the same time. They revel in the experience of being with family and friends in a comfortable and stylish setting. Control and confidence at the helm is also key.

SUB-BRAND STRATEGY

How does this brand fit in with the Sea Ray portfolio? The “L” in L-Class stands for “luxury,” and the brand represents the pinnacle of Sea Ray’s artform. These refined yachts are geared toward longer trips in open water, with a spacious, light-filled interior and built-in comfort delivering the feeling of home.

How do we compete? In addition to refined luxury and modern design sensibilities, Sea Ray’s L-Class delivers a level of trust that can only come from being part of a legacy brand. Discerning yachtsmen will appreciate the confidence and reliability inherent in Sea Ray’s craftsmanship, while reveling in the gorgeous profile and sophisticated details of the L-Class.

• Expansive hullside windows for abundant natural light • Inviting cockpit seating and wet bar for meals al fresco • Modern rainshower in the master head • Superior propulsion courtesy of twin Caterpillar® diesel engines or triple diesel Cummins® Zeus® Drives

Key Selling Points: • Highly social bridge with sophisticated helm station and multiple areas to congregate (Fly Models) • Multiple staterooms for overnighting • Integral hydraulic swim platform with concealed swim ladder

Suggested Taglines: Inspired Luxury True Performance in Service of True Luxury There Are No Little Things Luxury that moves you

BRAND STANDARDS Refer to the L-Class Brand Standards, available on marketing.searay.com, for style guidelines and logo usage instructions specific to the L-Class.

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OUR AESTHETICS