Sundeck®

COLOR PALETTE

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Sea Ray’s primary color scheme is Silver/Gray and White, and should be used a majority of the time. The accent color Orange should be used sparingly, most often as a way to emphasize a particular word or detail. Sea Foam and Brown are only to be used when Orange would clash visually, or in special cases when Silver/Gray doesn’t suffice.

1. WHITE C 00 M 00 Y 00 K 00 R 255 G 255 B 255

2. SILVER / GRAY PMS C 877 OR PMS U 877 OR PMS C COOL GRAY 7 PMS U COOL GRAY 6 C 22 M 15 Y 11 K 32 R 154 G 155 B 156

3. ORANGE PMS C Orange 158 PMS U Orange 158 C 02 M 66 Y 100 K 00 R 229 G 118 B 34

4. GRAY PMS C COOL GRAY8 PMS U COOL GRAY 7 C 22 M 15 Y 11 K 50 R 116 G 120 B 127

5. SEA FOAM PMS C 317 PMS U 317 C 25 M 00 Y 10 K 00 R 187 G 231 B 230

6. BROWN PMS C 476 PMS U 476 C 32 M 67 Y 63 K 78 R 76 G 51 B 39 A / PRIMARY As 4-color photography is our primary way to express the Sea Ray brand, imagery is truly our primary color palette. Two neutrals — silver and white — complement the vibrancy of our photography and add sophistication and elegance. Sea Ray Orange—when appropriately applied—brings a shot of energy that breathes new life in to our palette. Orange should be used with restraint, making sure it doesn’t overwhelm any application and become gaudy.

Note that when silver cannot be used, substitute gray as specified in the chart to the left.

B / SECONDARY To be used sparingly as accents, mainly in typography. The darker gray should be used for back ground colors to help reverse type stand out.

LOGO

A / PRIMARY As 4-color photography is our primary way to express the Sea Ray brand, the logo will more often than not appear in white — or reversed out of the image. It is critical that there is enough tone and contrast in the image so that our logo is easily readable.

The Sea Ray tagline, “Launch Into Living”, should generally be omitted from the logo. It is sometimes appropriate for use in brand-level materials that may be a customer’s first interaction with the brand, or that have a particularly long shelf-life, such as print advertisements or full-line brochures.

B / SECONDARY In cases where a logo is not being used in conjunction with an image, we recommend using either black or our primary silver color. If printing metallic ink is not an option, the silver may be substituted for Sea Ray gray.

DO NOT USE Our dimensional, platinum and gold logos were used in the past to add richness and depth to our communications. But dimensionalized, metallic logos have become ubiquitous and passé in our industry. In an effort to separate Sea Ray from our competitors, we will no longer use the metallic versions of the logo. Our new approach to imagery is key to bringing richness and life to our brand.

VISIT: marketing.searay.com to access the proper logo files.