New campaign encourages mums to take a small step to getting more active Launching this month (February 2022), the new Small Steps campaign has been developed by Bristol Girls Can, working alongside a group of mums and staff from South Bristol Children’s Centre.
Councillor Ellie King, Cabinet Member with responsibility for Public Health, Communities and Bristol One City, said:
“This campaign gives a voice to a diverse group of Bristol mums from less affluent Small Steps is reaching out to mums of young areas of the city who are overcoming barriers children in all areas of the city, inspiring, ento exercise in whatever way works for them. couraging and supporting them to take small The Small Steps campaign uses real stories steps towards being more active. and empowering photos to challenge our view of what women being active look like. By The message of the campaign is to start sharing these stories, Bristol Girls Can hopes small and do what works for you - whether it to inspire women from across the city to take is a walk around the block, 10 minutes of hula their own small steps and feel the benefits of hooping, or a kitchen disco while cooking the becoming more active.” tea – it all counts and it can be fun. The Small Steps campaign focusses on You don’t need a gym membership or mums in response to Sport England research expensive gear to give it a go. If you have which found that motherhood unfortunately young children at home, exercising with them has a mostly negative impact on women’s still counts and can help establish healthy activity levels. habits for life. Local data* shows women report lower levels Bristol Girls Can is part of the national This of physical activity than men, and women Girl Can campaign, developed and funded by living in the most deprived areas of the city Sport England and delivered locally by Bristol are even less likely to be active. City Council’s Public Health Team.
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