Beauty snacking: A moment to break up the homeworking lifestyle
The ‘beauty snacking’ phenomenon emerged during the first lockdowns and seems to become a key trend for the year to come. But what does this term mean and how does it fit into consumers’ daily lives? "Beauty snacking", this short beauty moment that combines relaxation and pleasure, to break the routine of homeworking, is one of the major trends of the moment.
The trend is not about applying a quick face mask in the middle of the open space, it is about using certain — more discreet — products at any time of the day to give one’s morale, as well as one’s skin, a boost. It’s described as “micro beauty moments” to “break up the homeworking lifestyle or create moments of pleasure.”
What kind of products is it about? There are a multitude of products that are A wellness break perfectly suited to this new practice, and This phenomenon was born from the boredom more are expected to arrive in 2022: lip balm of the first lockdowns during which consumers and scrub, rapid face masks, eye masks and learned to intersperse their tiring and endless patches, etc. days of online work, with cocooning moments in their bathroom: a moment in the bathtub, a Among the cosmetics best suited to this charcoal mask applied to the face, a scrub or trending routine are none other than a home hair treatment… moisturising mists and sprays that do not affect one’s makeup. Dry shampoos can be Between two contracts, reports, or used between two meetings, while a multitude videoconferences, these micro sessions of of tools for the face such as the famous jade self-care aimed to take an invigorating, or rose quartz stone rollers, and tools used energizing break, that helped to avoid the for gua sha massage can be used for a quick, monotony of this period of social distancing. relaxing swipe. Contrary to what one might have imagined, heading back to the office didn’t really alter these new habits adopted by women and men during lockdowns. 44
Beauty snacking will also take on a more literal definition with edible skincare in the shape of sweets and health bars that will continue to grow at fast pace in 2022.
