Direct Selling Journal - Spring 2022

Page 6

CONTRIBUTORS Beatrice Nelson Beer

Beatrice Nelson-Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International based in Luxembourg, is the newly appointed and first women President of Seldia.

Brian Bennett

Brian Bennett, Senior Vice President, Government Affairs and Policy at DSA, is a member of the senior management team and leads the Government Affairs and Legal staff in strategy and implementation of DSA’s public policy goals.

George Elfond

George Elfond, Co-Founder and CEO of Rallyware, has helped direct selling companies, such as The Avon Company, Nu Skin, Pampered Chef, and Tupperware, onboard, engage, and enable distributed workforces at scale.

Tamuna Gabilaia

Trey Campbell

Tamuna serves as the Executive Director and Chief Operating Officer of WFDSA. In her capacity she leads and oversees the WFDSA initiatives that focus on advocating direct selling industry’s position with external stakeholders, promoting women’s economic empowerment initiatives, fostering highest ethical conduct in the marketplace and enhancing local association management.

Jochen Clausnitzer

Sam Hind is the co-founder and director of Auxano Marketing. She teaches direct sellers to grow their businesses using social media. She is a speaker, coach, social media strategist and host of the Direct Selling Accelerator Podcaster.

Trey Campbell has worked in corporate communications for Southwestern Advantage for twenty-three years. He has trained, mentored, and counseled over 35,000 college students to help them be successful in business and life. Jochen Clausnitzer has been the General Manager of the German Direct Selling Association (BDD) since 2011. Prior to this role, he was an attorney representing the legal department in the Brussels office of the Association of German Chambers of Industry and Commerce.

Heather Cobb

Heather Cobb, the Chief Sales and Marketing Officer for Educational Development Corporation (parent company of Usborne Books & More), joined the company as the National Sales Manager in February 2011 after a successful career in non-profit management and fundraising. She has been recognized as a Yoplait Breast Cancer Champion and for her work in the breast cancer community.

Doug DeVos

Doug DeVos is Co-Chair of the Board of Directors for Amway. He previously served as President of Amway for more than 16 years. DeVos joined Amway in 1986 and served in various leadership positions for Amway in Europe, the Americas and Asia. He served as an industry leader in numerous roles including Chairman of the World Federation of Direct Selling Associations (2014-2017) and Chairman of the U.S. Direct Selling Association (20032004). DeVos was inducted into the U.S. Direct Selling Association Hall of Fame and received the Direct Selling Education Foundation’s Circle of Honor award.

Brett Duncan

Brett Duncan is a Founding Partner with Strategic Choice Partners and an experienced executive specializing in marketing, communications, and digital strategic consulting.

Samantha Hind

David Holl

David Holl joined Mary Kay Inc. in June 1993, and in 1996, he became Chief Financial Officer and Treasurer. In 2001, he was named President and Chief Operating Officer and then was promoted to Chief Executive Officer. David is a past Board Chair for DSA and a member of the Mary Kay Inc. Board of Directors, the Personal Care Products Council (PCPC) Board, and the World Federation of Direct Selling Association CEO Council.

C. Brenton Kugler

Brent Kugler, a Partner with Scheef & Stone, LLP, is a seasoned trial lawyer and a prominent attorney in the direct selling industry with extensive experience representing direct sales, multilevel, and network marketing companies in lawsuits, arbitrations, and regulatory matters across the United States.

Daniel Park

Daniel Park is The Avon Company General Manager and Head of LG H&H Americas. Park began his career with LG Electronics overseeing the US market and later Canada. Prior to his current role, he was General Manager of The Avon Company Canada Limited.

Chuck Thompson

Chuck Thompson is Chief Consultant Engagement Officer at Scentsy. Humor, knowledge, context, kindness, heart: Chuck guides Scentsy’s culture with all this and thirty years of experience in finance, accounting, customer service, and sales management.

Disclaimer: Articles submitted by contributors and published in Direct Selling Journal do not necessarily represent a DSA endorsement, nor do opinions expressed herein necessarily represent those of DSA.

4

Spring 2022


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Articles inside

Helping Entrepreneurs Get Started in Direct Selling

9min
pages 84-88

Southwestern Advantage: 154 Years of Building Entrepreneurs and Leaders

7min
pages 81-83

Stronger By Association

10min
pages 77-80

Getting Out Our Collective Umbrellas for the Regulatory Storm Cloud

5min
pages 75-76

Direct Selling Gives Back to the Global Community

5min
pages 73-74

What Is Your Company’s Risk Profile?

13min
pages 68-72

Training You Field to be Social Sellers Vs Social Robots

6min
pages 66-67

AVON: Empowering Women for Over a Century Through Direct Selling

8min
pages 54-58

DSA Hall of Fame Perspective Timeless Lessons: Persistence and Patience

9min
pages 50-53

Executive Perspective: Authenticity in the Age of Automation

6min
pages 48-49

The European Spirit of Direct Selling in the Post Pandemic Era

5min
pages 45-47

How to Succeed in Direct Selling in Germany

5min
pages 43-44

Launching a New Business in 2022: Accounting for New Methods While Staying Committed to What’s Proven

10min
pages 38-42

Winning The Gig Game

8min
pages 34-37

Contributors

3min
page 6

This Is Direct Selling

18min
pages 14-21

What’s Going On?

9min
pages 10-13

What’s in a Name?

3min
pages 22-23

The Life Cycle of a Direct Selling Company

6min
pages 24-27

From the Publisher: What It Takes to Start and Grow a Direct Selling Enterprise

3min
page 8
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