NAME THAT PRODUCT W

E ASKED ChatGPT to write 10 ideas for the name of a hypothetical mental focus and clarity product targeted toward busy moms. Here’s what it came up with:

1. M omEase

2. M omMind

3. Bu syMomBoost

4. M indMomentum

5. M omClarity

6. M omFocus

7. B rainBalm

8. M indMender

9. M omMedley

10. B rainBeat

Can this technology take the place of the marketing gurus you have on staff? Can it filter its suggestions through the lens of what does and doesn’t work for your brand? The answer to both questions is absolutely not—but it could be used in brainstorming sessions to bring new, unfiltered and unbiased suggestions to the table.

WHILE CHATGPT might not be a direct sales expert (at least not yet), it can help write boilerplate legal language surrounding health and income claims that could be utilized by the field.

2/ DRAFT LEGAL DOCUMENTS

The dynamic between corporate compliance and distributors is certainly unique to our industry. While ChatGPT might not be a direct sales expert (at least not yet), it can help write boilerplate legal language surrounding health and income claims that could be utilized by the field.

“There are parts of a legal document that humans need to adapt to a particular situation, but 90 percent of the document is copy pasted,” Professor Oded Netzer of Columbia Business School said. “There is no reason why we would not have the machine write these kinds of legal documents. You may need to explain first in English the parameters, then the machine should be able to write it very well. The less creative you need to be, the more it should be replaced.”

3/ ANALYZE CUSTOMER DATA

Understanding what your customers want and determining patterns in their buying behavior can help shape product development, marketing strategies and forecast sales projections. ChatGPT can help with each of these. The program can analyze customer feedback and reviews; predict future customer behavior; group customers into segments; and analyze customer interactions such as chats and comments.

While the effects of ChatGPT and other similar language models are still forming, one thing is for sure: the program will keep improving—and up-to-date data will continue to be added. At the moment, it’s being treated as a content creation playground—try it out to see how it could best work for you and your team. DSN