13 Intriguing Landing Page Statistics for 2023

The average conversion rate for a landing page is 9.7%

Marketers see a 4.42% drop in conversion rates for every second of page-load time

48% is the average bounce rate of a web page

Interest in “lead generation” has grown by 12.2% CAGR over the last 5 years

As far as channels, email converts best at 13% Conversions increase by 86% when a video is present on landing pages

9 out of 10 customers trust reviews and testimonials on landing pages

Sign-ups increase by 9% when contact details appear on landing pages

Content combined with pictures has an 80% greater chance of being read

Personalized CTAs convert up to 202% better

Longer landing pages increase leads by 220% compared to ‘above the fold’ call-to-actions

Addressing buyer fears on landing pages can increase conversion rates by 80%

Multiple offers on landing pages reduce conversion by 266%

The Secret Weapon Of Remarketing

REMARKETING IS ONE of the most dynamic cart abandonment solutions being implemented right now. Simple strategies include follow-up emails with a limited-time discount to complete the purchase or various communication channels reminding you that you “left something in your cart.” Savvy customers familiar with these types of discounts intentionally abandon their carts just to test promotional offers. But more sophisticated and effective methods are evolving the online customer experience.

Remarketing is a much more targeted experience than traditional online shopping. Current technologies tell companies who landed on a page, where they scrolled to, how long they stayed, if they started the checkout process and can send follow-up offers or up-sells. Online tracking pixels from ads “follow” users online for a certain time as they use social platforms and websites, showing different versions of an ad or even marketing related products.

“If you look at all these network marketing companies, they’re all still using a full-blown shopping experience,” Westerlund shared. “They could get leads and distribute those to individual distributors and let them follow up. But the most powerful thing would be giving a distributor access to the longform landing pages and then provide remarketing activities to the distributor.”

Distributors could follow up with a one-time coupon code, product combo offer, additional product info—whatever best fits the action the potential customer took. The credit, and commission, is still tied to the individual distributor.

“Build these acquisition and remarketing systems with attribution in mind,” Westerlund explained. “You’re working hand-in-hand with the distributor. You’re going to gain trust. You’re going to drive sales. And you’re going to take advantage of the benefits of network marketing rather than get held back by them.” DSN