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THE DIRECT APPROACH WITH WAYNE MOOREHEAD —

CANDID AND INSIGHTFUL CONVERSATIONS ABOUT TODAY’S EVOLVING CHANNEL.

SINCE LAUNCHING in June 2021, The Direct Approach podcast has been providing direct selling executives an in-depth look at the biggest challenges facing the channel—and unique solutions for tackling them.

Wayne and the rest of the DSN Family would like to thank our growing audience and the 50+ executives and guests for their candor and participation.

MEET THE HOST Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.

[ EPISODE 52 ]

Adapting Business Strategies for a Changing Channel with Rolf Sorg, Founder & CEO of PM-International

ROLF’S PERSEVERANCE and determination has fueled PM-International’s success, and the company is now ranked eighth on the DSN Global 100 List, with $2.55 billion in annual revenue for 2022. The PM-International story is incredible with an unprecedented 29 years of continued growth! At the recent DSN Global Celebration event, Rolf was awarded DSN’s coveted Bravo Leadership Award and PMInternational won the Bravo International Growth Award for the third consecutive year. In this episode, Rolf shares his journey to success in direct selling and addresses some of the challenges that accompany rapid growth and how to navigate them.

[ EPISODE 53 ]

The Shifting Landscape of Direct Selling with Russ Moorehead, Senior Vice President and Chief Marketing Officer of Nu Skin

RUSS MOOREHEAD began his career in direct selling, transitioned to retail by building digital marketing campaigns for some of the biggest names in beauty—and now he’s back in the channel as the CMO of Nu Skin. In this role, Russ is responsible for Global Brand Marketing and guiding Nu Skin’s positioning as the world’s leading integrated beauty and wellness company.

In this episode, Russ discusses the shifting direct selling landscape, including what the channel is doing right and what it needs to do better. He’ll also offer actional tips on how to take advantage of these shifts and position your company for future growth.

NEVER MISS AN EPISODE —2023 has launched another year of insights, tips, takeaways and action items provided by some of the most notable names in the channel. If it’s impacting direct selling, Wayne and his guests will be talking about it on The Direct Approach. New episodes drop every other Thursday—make sure to subscribe!

June 14-16, 2023 . Fairmont Scottsdale Princess, Arizona