December 2024 Direct Selling News

WHERE DIRECT SELLING IS HEADED / THE INTERSECTION OF DIRECT SELLING AND DTC

ATTRACT GEN Z / 10 KEY SUCCESS STRATEGIES

OLIVE TREE PEOPLE / ACTIVATING THE POWER OF NATURE

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ONE DAY: JANUARY 9, 2025

Optional Tour and Welcome Reception on January 8

INTERCONTINENTAL HOTEL DORAL, FLORIDA

Just 5 miles from Miami International Airport.

In the Americas, more direct selling customers speak Spanish and Portuguese than English.

20% of the salesforce in the US is Spanish-speaking.

How is your company addressing direct selling’s fastest growing markets?

This landmark event will highlight the leaders and companies excelling in Latin American markets. Register today and join industry pioneers for exclusive insights into LATAM’s booming opportunities, networking sessions and learnings led by seasoned experts. With discussions on growth strategies, expanding markets and success stories from key Hispanic market players, this is the event you can’t afford to miss if you’re serious, or even curious, about success in Latin America and with Hispanic markets in North America.

Make plans now to join us January 8-9, 2025 and be part of the conversation shaping the future of direct selling in LATAM.

From seasoned CEOs to innovative market disruptors, these speakers will share their insights on navigating the unique opportunities and challenges of the Latin American market.

STUART JOHNSON Direct Selling Partners & Direct Selling News CEO

MAURICIO DOMENZAIN Immunotec CEO

ELIZABETH ACUÑA AYALA ACOVEDI/DSA Columbia Executive Director

CONNIE GALOFRE Immunotec Latin America Vice President

ARMAND PUYOLT Vida Divina Founder & CEO

SCHEDULE

RUBEN FAMILIA GUERRERO Amway, Managing Director for Amway Latin America

JUDITH SANCHEZ PM-International General Manager of Sales

WEDNESDAY, JANUARY 8

Join us on the afternoon of January for an OPTIONAL tour of the Farmasi headquarters. A Welcome Reception follows that evening at the Intercontinental Hotel.

ALEX HOFFMAN Senior Global C-Level Executive

DANIEL TAYLOR 4Life Vice President of Business Intelligence & Analytics

CARLO LEDEZMA Speaker & Consultant Former DSA Mexico

KENYA VERGARA Omnilife Global Marketing Director & Board Member

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SUSANNAH SCHOFIELD OBE

46

COVER STORY

MOMENTUM

How to create it. How to keep it.

BY SARAH PAULK

Direct Selling News (ISSN 15546470) is published ten times a year in January, March, April, May, June, July, September, October, November, and December by Direct Selling Partners, 5717 Legacy Drive, Suite 250, Plano, TX 75024. Periodicals postage paid at Lake Dallas, TX and additional mailing offices.

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DIRECT SELLING NEWS

Serving the Direct Selling and Network Marketing Executive Since 2004

A Direct Selling Partners Company

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ELEGATING time-intensive business functions to highly skilled suppliers provides the breathing room to focus on unique skill gaps, like training team members on best practices, getting up to speed with new technology or customer service response that many organizations overlook.

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INSIDE FRONT COVER, PAGE 44

World Pay

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385-336-7404 / FLUID.APP PAGE 4

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866-943-2869 / BLOOKANOO.COM PAGE 12

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813-277-0625 / FLIGHTCOMMERCE.COM PAGE 15

Momentum Factor

512-690-2134 / MOMOFACTOR.COM PAGE 17

Nexio

877-551-5504 / NEX.IO PAGE 19

i-payout

DISCOVER@I-PAYOUT.COM / I-PAYOUT.COM PAGE 21

Thatcher Technology Group

630-696-4545 / THATCHERTECH.COM PAGE 33

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504-252-4500 / STRATEGICCHOICEPARTNERS.COM PAGE 26

CP&Krell Group

817-697-4321 / CPKRELL.COM PAGE 27

Squire 801-225-6900 / SQUIRE.COM/DS PAGE 49

Quickbox

720-990-5642 / QUICKBOX.COM PAGE 79

c3 Executive

214-908-7570/949-466-2707 / C3EXECUTIVESEARCH.COM PAGE 27

Bridgehead Collective

954-397-4855 / BRIDGEHEADCOLLECTIVE.COM PAGE 28

Association for Entrepreneurship

844-750-5927 / AFEUSA.ORG PAGE 29

E. A. Dion

800-445-1007 / EADION.COM PAGE 81

Katapult

407-915-9060 / KATAPULTEVENTS.COM PAGE 96

Direct Selling Association

202-452-8866 / DSA.ORG PAGE 104

Teqtank

844-605-9624 / TEQTANK.COM PAGE 28

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Our mission is to serve, educate and edify the channel with daily breaking global news, emerging trends and powerful stories, made possible through the generosity and support of our Premier Supplier Sponsors. Thank you for your dedication to the direct selling channel! For information on how to become a DSU Event Sponsor in 2025, email nratcliff@directsellingnews.com.

/ FROM THE PUBLISHER /

Gaining Momentum

CAN YOU BELIEVE it’s December already?

This year has flown by at breakneck speed. I hope all of you are having a holiday season full of joy and laughter with those you love the most. I don’t have to tell any of you that 2024 has had its fair share of challenges, and for many in our channel, momentum has been hard to come by. That’s why we chose to highlight 12 companies that have enjoyed a year of rocket ship growth in this month’s cover story. We asked them for the strategies and secrets behind their success—we hope their answers ignite momentum in your companies as well.

Our other features this month are written by two industry veterans and are also power packed with actionable, immediate takeaways designed to spark growth within your companies. Susannah Schofield OBE shares some practical tips on attracting the coveted Gen Z demographic to your field and Wayne Moorehead discusses the powerful opportunities that exist at the intersection of direct selling and direct to consumer. In other content, we profile two amazing companies in this issue, Olive Tree People and Bella Grace.

I hope to see many of you at our first ever DSU LATAM conference happening in January in sunny Miami! The speakers and topics we’ve lined up are phenomenal—I know you and your teams will come away from this event with the knowledge and insights you are looking for to maximize your success in this emerging demographic. You’ll learn growth strategies and tips whether you are hoping to expand in South and Central America or increase your presence in the US.

At DSN, we strive to be your daily resource for global news impacting the direct selling channel. Make sure to sign up for our free resources like the weekly dashboard email which delivers a week’s worth of news in a quick 15-minute read each Sunday. You can also sign up for free text alerts by becoming a member of our VIP Community where you’ll always get the top stories first and fast! From the DSN family to yours, we hope 2025 brings peace and prosperity to all. Happy holidays!

All the best,

Patricia White | Publisher | pwhite@directsellingnews.com

HEADLINES > 5

n Lorde + Belle Exits Multi-Level Model

n LifeVantage Launches GLP-1 System

n Thirty-One Gifts to Close Operations by Year-End

n Tupperware Reaches Agreement to Form The New Tupperware Company

n PM-International Announces Multimillion-Dollar Investment in the Americas

Partner.Co Hosts PXP’24 Conference in Orlando

PARTNER.CO’S ANNUAL PXP’24 event in Orlando, Florida offered a weekend of networking, inspiration and recognition for its Brand Partners and company leaders.

The event focused on helping Brand Partners elevate their business, wellness and lifestyle and served as the launchpad for Partner.Co Magazine, a new shareable asset that provides distributors an easy way to give potential customers insight into company culture and product offerings. A sneak peek of the company’s website redesign showed how the company is working to offer a solid first impression to customers while the newly unveiled Partner.Co Share website will provide sales and marketing tools, social media shareables, videos, presentations and more all in one place.

Attendees also received a first glimpse into the company’s new lifestyle launches, including a North America Incentive Trip to Punta Cana and an EPIC Escape trip to Bali, Indonesia, set to take place in 2025.

dōTERRA Launches New Foundational Wellness Products at Annual Convention

AT ITS ANNUAL CONVENTION in Salt Lake City, dōTERRA debuted four new foundational wellness products, including a nutrient complex drink, omega-3 fatty acids supplement and two separate frankincense essential oil products. Additionally, the company launched a limited-edition essential oil trio, The Escape Series.

“Each year, we look forward to the excitement from our Wellness Advocates and customers when new products are revealed at our annual global convention,” said Bekah Nixon, dōTERRA Vice President of Global Product Innovation. “Their enthusiasm and instant passion for this year’s products was undeniable. After a long development process, hearing their cheers and seeing their eagerness to experience the items made it all worthwhile. We’re thrilled to introduce these incredible wellness solutions to our community.”

Convention Kit

dōTERRA

Mary Kay Hosts 20th Annual MK5K

MARY KAY HOSTED ITS 20TH ANNUAL MK5K, a fundraising running event benefitting the Mary Kay Ash Foundation and its mission to advance cancer research for women and end domestic violence.

Participants in the 5K and one-mile fun run enjoyed live music, photo opportunities and booths from local community partners, as well as a unique “kiss analysis” activity at the finish line. For those who could not attend in person, the Foundation also hosted virtual races, allowing online participants to contribute and engage with the race by running, walking, swimming or biking their way to a 5K while raising funds.

This event is part of a larger effort by the Mary Kay Ash Foundation, which was established in 1996 as part of Mary Kay Ash’s vision to create a healthier, safer world for women. Since its inception, the Foundation has contributed more than $96 million in grants, programs and support services. DSN

For the full articles, visit directsellingnews.com/ insights

New Study Reveals More than Half of Side Hustlers Prefer Ecommerce

Research from Omnisend, a marketing automation platform, revealed that almost half of all adults now have a side hustle. Of these entrepreneurial efforts, selling products via ecommerce was the top choice for those within the UK (72 percent), Australia (59.3 percent), Canada (53.4 percent) and the US (51.9 percent). Gig economy jobs that pay instantly and have few barriers to entry, such as Uber, Lyft and food delivery, are still experiencing popularity, particularly in the US where 19.3 percent of workers prefer these alternatives.

The majority of these jobs pay less than $500 per month, but almost a quarter of US workers within this niche earn between $501-$1,000. Only 3.6 percent of side hustlers in the US and 2.8 percent in the UK earn more than $5,000 per month. This earning potential is still the greatest carrot across the board, however, where extra income is cited as the strongest driver for starting a side hustle in the US (83.6 percent), UK (83.5 percent), Canada (87.1 percent) and Australia (88.4 percent).

Workers in this category are facing a number of obstacles to success, leading to fatigue or leaving the job altogether. Among these US workers, the most common reason for exiting an opportunity was burnout and stress (20 percent); followed by a lack of earning potential (19.1 percent); and personal life changes (17.7 percent).

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FTC Appeals Texas Ruling Against Noncompete Ban

The Federal Trade Commission’s (FTC) efforts to ban noncompete agreements continues. On October 18, 2024, the FTC filed a notice of appeal challenging the August 2024 ruling by a US District Court judge in Texas that effectively blocked the final rule that would implement the Commission’s noncompete ban. In her ruling, Texas Judge Ada Brown stated that the FTC had exceeded its statutory authority, and that “the Commission’s lack of evidence as to why they chose to impose such a sweeping prohibition…instead of targeting specific, harmful non-competes, renders the Rule arbitrary and capricious.”

In its original Rule approved in April of this year, the FTC described noncompetes as an “exploitative practice” that prevent workers from starting new businesses or switching jobs, effectively forcing them to stay with their current employer. It leaned heavily on language from the FTC Act, specifically citing “unfair method of competition” as the basis for the violation.

This final ruling does not prevent the FTC from prohibiting noncompetes or delivering enforcement actions, but it must do so on an individual, case-by-case basis. The FTC’s proposed noncompete ban remains enjoined for now, and its appeal will be considered by the Fifth Circuit. Analysts expect the issue will eventually be presented to the US Supreme Court. DSN

For the full articles, visit directsellingnews.com/ announcements

EXECUTIVE ANNOUNCEMENTS

KIM DRABIK

DSA, BOARD OF DIRECTORS

The Direct Selling Association (DSA) has appointed Kim Drabik , Plexus Vice President of Corporate Affairs, to its board of directors. Drabik will also serve as Chairman of the Member Services Committee.

Drabik has extensive experience in corporate affairs and is a leader in the development of public policy, ethics and corporate communications strategies at Plexus. This new appointment is in addition to her current role as a board member for the Direct Selling Education Foundation (DSEF).

EJ SHIN

AMWAY KOREA, MANAGING DIRECTOR

Amway Korea announced that EJ Shin has been named Managing Director. Shin joined Amway Korea in 1995 and was named Marketing Director for Amway Southeast Asia in 2014, then promoted to Chief Marketing Officer in charge of the region as well as Oceania in 2016.

“I am confident that EJ is the right leader, having demonstrated strong capabilities through various senior leadership experiences across Amway markets and has been identified as a global top talent for Amway for several years,” said Michael Nelson, CEO of global Amway.

ANGELA THOMPSON ZILLIS, CEO

Zilis announced Angela (Angie) Thompson has acquired sole ownership of the company and will now serve as Chief Executive Officer.

“My heart is filled with excitement and purpose as I step into this role,” Thompson said. “I believe in a future where everyone has access to the tools they need to achieve financial stability and improve their health. I am dedicated to empowering every individual, every family and every community to thrive.”

LORI BURGHER ARBONNE, CHIEF MARKETING & GROWTH OFFICER

Arbonne has appointed Lori Burgher as Chief Marketing and Growth Officer. Burgher brings expertise in brand management, digital experience and customer engagement.

“Lori’s appointment marks an exciting new chapter for Arbonne as we expand in the wellness industry,” said Jen Orlando, Arbonne CEO. “Her customer-focused, data-driven approach will help Arbonne maintain its leadership while adapting to the evolving needs of our customers and markets. Her addition to the Arbonne C-Suite solidifies us as a women-led business that has a unique insight on how to engage with and grow our mission and community.”

NIKKI DAVIS

YOUNG LIVING, GLOBAL HEAD OF SOCIAL IMPACT & PHILANTHROPY

Young Living welcomed Nikki Davis as Global Head of Social Impact and Philanthropy. Previously, Davis led The D. Gary Young, Young Living Foundation from 2014-2017, and will now also serve as the executive director. Davis is an experienced leader and voice within the social impact space and her unique experience is expected to strengthen the Foundation’s vision to champion education, end exploitation, develop enterprise and empower the next generation.

“Nikki’s return marks an exciting new chapter for the Foundation,” said Mary Young, Young Living Co-Founder and CEO. “Her leadership, passion and vision will continue to inspire and drive the work we do at the Foundation to bring hope to the world.”

EPICURE EXPANDS LEADERSHIP TEAM

Epicure welcomed Natalie Lloyd and Samantha Toomey Ballard to its executive team.

Natalie Lloyd has been named Senior Vice President of Growth and brings more than 15 years of CPG and social selling experience to the role. Lloyd will now lead Epicure’s strategic business transformation and commercial plans as well as the development of the next wave of US expansion initiatives.

Samantha Toomey Ballard has been appointed Vice President of Field Development. Ballard has more than a decade of direct sales experience and brings a background in sales, management, business development and strategic field training. As a social media expert, Ballard will lead the company’s social strategy and manage sales and field development efforts.

CABI STRENGTHENS EXECUTIVE TEAM WITH KEY LEADERSHIP HIRES

cabi announced the appointment of three senior executives and two new board directors.

n Russ Bowers, Chief Financial Officer. Bowers brings more than three decades of experience in the fashion industry, including 15 years in a CFO role and has worked with multimillion- and multibillion-dollar brands.

n Addie Rintel, Chief Merchant Officer. Rintel will use her 18 years of experience in the retail industry working with renowned brands, including Anthropologie and Lucky Brand, as she leads innovative strategies to support the lifecycle of cabi products from buying to sourcing.

n Meredith Tieszen, President of Field. Tieszen brings more than two decades of experience in the social selling channel and will use her expertise in strategic planning, field training and program design in this new role.

n Adam Brotman, Board of Directors. Brotman has served multinational companies in senior leadership roles focused on digital experiences, AI and ecommerce.

n Beth Kinneberg, Board of Directors. Kinneberg has more than two decades of retail apparel merchandising experience and will be a significant support for Rintel as cabi seeks to deliver products that meet consumer demands with innovative product offerings. DSN

THE GUIDE 2025

A CURATED RESOURCE TO HELP YOU FIND STRATEGIC BUSINESS PARTNERS SPECIALIZING IN DIRECT SELLING.

THE CHANNEL IS EVOLVING RAPIDLY—companies and executives must stay ahead of emerging trends and technologies to build for the future. But it can be time - consuming and hard to find the right suppliers to partner with.

That’s why we’ve developed The DSN Guide. In each issue, The Guide includes curated lists by category of expertise and service. These suppliers currently serve the channel—they understand the unique challenges and opportunities that come with direct selling and can help you implement your intiatives.

CONSULTING & EXECUTIVE SEARCH

Adams Resource Group Dallas, TX adamsresourcegroup.com

Bridgehead Collective Celina, TX bridgeheadcollective.com

C3 Executive Search VA/CA c3executivesearch.com

CP Krell Keller, TX cpkrell.com

Dan Jensen Consulting Vancouver, WA danjensen-consulting.com

Direct Sales Experts Orlando, FL directsalesexperts.com

Driggs Search International South Jordan, UT driggssearch.com

Gobi Insights Salt Lake City, UT gobi-insights.com

Hanna Shea Executive Search Chandler, AZ hannashea.com

Strategic Choice Partners Flower Mound, TX strategicchoicepartners.com

Paul Adams paul@adamsresourcegroup.com 940-465-1590

Heather Chastain linkedin.com/company/bridgehead-collective

Kate Gardner/Michele McDonough kateandmichele@ c3executivesearch.com 214 -908 -7570/949 - 466 -2707

Carlos Perez carlos@cpkrell.com 817-697-4321

Dan Jensen dan@danjensen-consulting.com 360-852-8300

Craig A. Fleming craig@directsalesexperts.com

Colt Passey colt@gobi-insights.com

Brett Duncan brett@strategicchoicepartners.com 469-955-4002

Today’s Direct Selling Company

Can’t Settle for Yesterday’s Advice

The opportunities for direct selling companies are greater than they’ve ever been. So are the challenges. Never before has the market demanded a higher level of innovation, simplicity and boldness. As you blaze new trails and evolve in response to the ever-changing market, are you making the most strategic choice for whom you partner with?

Services

Strategic Planning l Executive Management l Startup Launches

Compensation Plan Design l Marketing & Communications l Salesforce Development

Hispanic Marketing l International Development l Events & Show Production l IT Strategy

Digital Roadmapping l Promotions & Incentives l Customer Service

Video Production l Creative Services l Social Media Management

Financial Expertise l Keynote Presentations

Partners & Associates

SCP is made up of a team of direct selling experts, together representing more than 300 years of experience in direct selling. We surround every project with a customized team of Associates to provide the perfect approach for your project. From event support to global expansion, and everything in between, our team can deliver.

The successful interface between the Company + Candidate + Culture is the prime directive and objective of C3’s executive search process.

The magic is in C3’s exclusive devotion to the Direct Selling Industry plus our extensive experience, success and relationship connections as career-long executives in the DS community.

C3’s Clients have the benefit of our industry-leading, fee-friendly search process combined with savvy, current, and relative consultative support throughout the journey.

Michele McDonough

Kate Gardner

Experiencing the Difference

How retail locations are connecting with customers.

BY DAVID LEE

EXPERIENTIAL RETAIL IS TRANSFORMING

91% OF SHOPPERS HAVE A POSITIVE ASSOCIATION WITH A BRAND AFTER ATTENDING AN EXPERIENTIAL EVENT .

THE WAY brands interact with consumers, offering immersive and engaging in-store experiences that go beyond traditional shopping. As ecommerce continues to grow, many physical stores are evolving into more than just a place to shop and offering experiences that create an emotional connection between the customer and the brand. This approach allows retailers to stand out in a crowded market by offering personalized, memorable experiences that build loyalty and create memories. The strategy could be adopted by direct selling companies to create a more engaging experience at conventions, pop-up shops or in-person events and business presentations.

Blending Physical and Digital

A key aspect of experiential retail is the merging of the physical and digital realms. Nike’s House of Innovation is a prime example of this strategy in action. Their flagship store in New York incorporates digital displays, real-time product information and app integration to allow shoppers to fully customize their products. The store itself is a highly interactive space where visitors can explore Nike’s latest technology while engaging with the brand in ways that simply aren’t possible online. This kind of integration offers customers a unique experience, combining the convenience of digital shopping with the tactile benefits of a physical store.

more than just a place to

Personalize

Another reason for the success of experiential retail is its ability to tap into the growing demand for personalization. Shoppers today expect brands to know their preferences and tailor the experience accordingly. Lululemon turns some of their stores into wellness hubs, offering not only apparel but also yoga classes, meditation rooms and cafes. This holistic approach aligns with the brand’s focus on health and mindfulness, creating a communityoriented atmosphere that draws customers back not just to shop but to engage with the brand on a deeper level.

Get Social

Experiential retail also appeals to customers’ desire for social engagement. Brands like Glossier have built entire stores designed to be visually striking, encouraging shoppers to share their experiences on social media as well as congregate onsite. Glossier’s New York flagship, with its pink interiors and Instagram-able product displays, is a destination for both beauty enthusiasts and influencers. This turns customers into organic marketers, sharing their in-store experiences online, which in turn brings more people into the store.

MANY PHYSICAL STORES ARE EVOLVING into

shop and offering experiences that create an emotional connection between the customer and the brand.

77INTRIGUING

EXPERIENTIAL RETAIL STATS

n 80% OF PEOPLE GLOBALLY are willing to pay more for a better shopping experience. (TRURATING)

n 91% OF SHOPPERS have a positive association with a brand after attending an experiential event. (ADOBE BUSINESS)

n BUYING PROMOTED PRODUCTS increases by 74% after an experience. (ADOBE BUSINESS)

n 71% OF PEOPLE WANT companies to deliver personalized interactions. (SHOPIFY)

n 64% OF PEOPLE CONSIDER customer experience more important than price. (CUSTIFY)

n CONSUMERS ARE LOOKING for social experiences, and competitive socializing concepts increased by 386% between 2021 and 2023. (CUSHMAN & WAKEFIELD)

n 44% OF POP-UP SHOPS cost less than $5,000 to open. (CAPITAL ONE)

Sustainability

Experiential retail also reflects a growing emphasis on sustainability and purpose-driven shopping. Brands like Patagonia have turned their stores into venues for activism, where customers can learn about environmental causes while shopping for outdoor gear. This strategy helps reinforce the brand’s values and builds a community of like-minded individuals who care about sustainability. By creating spaces that reflect their social commitments, brands like Patagonia not only attract eco-conscious consumers but also deepen their engagement with them.

Encourage Interaction

Samsung’s 837 store in New York offers another innovative take on experiential retail. Instead of focusing on sales, the space is designed as an interactive showroom, featuring virtual reality experiences, art installations and workshops. Visitors can engage with Samsung products in ways that are fun and memorable, making the store more of a brand experience center than a traditional retail space. While no products are sold on site, the immersive experiences drive online sales and brand loyalty.

Real-Time Demos

Casper, the mattress company, offers a more imaginative approach to experiential retail with its Dreamery in New York. Customers can book naps in private pods to try out the brand’s mattresses, turning a traditionally mundane product test into an enjoyable experience. By focusing on the sleep experience, Casper connects its product directly to its value proposition, while also creating a memorable and shareable experience for customers.

These in-person experiences offer the opportunity for customers to immerse themselves in a brand’s story and values. Whether through personalized services, interactive technology or community-focused spaces, these experiences make shopping an event rather than a chore.

Whether revamping a store setup at a convention, planning a fashion show to announce new branded apparel or even building physical locations for interactive experiences, direct selling companies could benefit from these strategies as the industry continues to evolve digitally and virtually. DSN

Through the Lens

Google’s updated AI-powered tool empowers online search.

BY DAVID LEE

GOOGLE LENS HAS INTRODUCED SEVERAL FEATURES that businesses can leverage to enhance marketing strategies, product research and customer engagement. According to Wired, Google Lens produces 20 billion visual searches a month. These AI-powered tools transform how consumers interact with products, bridging the gap between the physical and digital worlds. The “multimodal” approach means users can search with video, images and voice inputs.

Marketing and Product Discovery

With Google Lens, the ability to search with images and now videos is a game-changer for marketing. By allowing consumers to visually search for products using their cameras, companies can increase product visibility and engagement. A customer can scan an item in a store, online or at a product demo, and Lens will pull up details like price comparisons, reviews and related items. This streamlines the shopping experience and provides businesses with a direct route to consumers looking for similar products. Google Lens also enables enhanced visual advertising. Brands can integrate scannable marketing materials (posters, brochures) that link to online content, promotions or ecommerce sites. This opens the door to more interactive and engaging campaigns, making the user experience both seamless and fun.

BY ALLOWING CONSUMERS to visually search for products using their cameras, companies can increase product visibility and engagement.

Customer Engagement

The new video search capabilities let users interact with brands in real-time, whether by scanning products in videos or by engaging in live product demonstrations. For example, if a consumer is watching a makeup tutorial, they can use Lens to identify and buy the products featured in the video without having to leave the app. This level of interaction enhances the customer journey and keeps consumers engaged longer with branded content.

Additionally, businesses can use the new voice search feature alongside video to help users ask specific questions about products or services as they interact with visual content. This can be applied to virtual shopping assistants, interactive product displays or even customer service chatbots, increasing accessibility and engagement.

Product Research and Data Insights

Companies can use Google Lens for in-depth product research by gathering consumer behavior data. When customers scan products for information, businesses can collect insights on trending items, popular search queries or the geographical distribution of interest. For example, are customers looking for more affordable alternatives, better-reviewed products or related items?

Google Lens provides an easy way to track how well new products are performing in the market, allowing companies to adjust their strategies quickly based on customer reactions. This data can inform inventory management, marketing strategies and product development DSN

SUPPORTER PROGRAM 2025

INTRODUCING THE UPDATED DSN SUPPORTER PROGRAM, NOW OPEN FOR ENROLLMENT.

As a DSN Supporter, you’re not just supporting DSN, you’re supporting the entire industry—and investing in your own company’s growth and success.

TOTAL ACCESS TO THE DSN LIBRARY

Your entire company gains access to the DSN Library, an online repository of more than 500 video presentations from past DSU events, podcast episodes, articles, research and more, all searchable by our AI-powered Smart Search.

THE PINNACLE OF RECOGNITION

From onstage recognition at our events, to online and print spotlights, to everything in between, our Supporters stay front and center in everything that DSN produces.

THE ULTIMATE STATEMENT OF SUPPORT

DSN is committed to edifying the channel by bringing information, insights and education to a global audience of direct selling executives, and that can’t happen without your support. The modest investment your company makes as a Supporter helps move the entire channel forward.

We invite you to become a DSN Supporter today. We’ve updated our program for 2025, with more to offer and more ways to engage than ever before. UNRESTRICTED

Price

All-access to the DSN Library, with new AI-powered Smart Search of more than 500 total assets

Invitations to exclusive VIP networking events

Invitation to qualified companies for your Founder/CEO/Lead C-Level Executive to attend in-person CEO Forums held throughout the year

Executive Q & A featured in DSN (print or digital version)

Company Convention Recap in DSN, featuring your company’s annual convention and announcements (print or digital version)

Direct Approach podcast interview

Reserved VIP table placement for up to 10 guests at annual DSN Global Celebration Event

PATRON LEVEL

$10,000 per year, or $1,000 per month

$25,000 per year, or $2,500 per month

BECOME A GLOBAL PARTNER

THE ULTIMATE LEVEL OF SUPPORT AND RECOGNITION

Our Global Partner program includes all the benefits of the Partner program, plus it provides even more opportunities for enhanced recognition at all DSU events, in DSN (print and online) and beyond. Available for $50,000 per year, or two semi-annual payments of $25,000.

To learn more about the Global Partner program, contact Nancy Ratcliff at nratcliff@directsellingnews.com.

THANK YOU!

DSN took big steps forward in 2024 in how it supports the channel, and these 2024

Supporters helped make that happen. As we close out 2024, we want to express our deepest thanks to these companies one more time for their commitment to direct selling and the work of DSN.

BECOME A SUPPORTER TODAY.

WAYS TO ATTRACT

YOU’VE GOT THE OPPORTUNITY— THEY’VE GOT THE SKILLSET AND MINDSET TO SUCCEED.

BY SUSANNAH SCHOFIELD OBE

GENERATION

Z: they reflect

the future of our industry and very soon they will be entering into our place of work, and we must be prepared. Those born roughly between the mid 1990s and early 2010s, are motivated by a variety of factors that reflect their unique experiences and the socio-economic landscape in which they have grown up. And so many of these experiences and traits make them ideal candidates for direct selling opportunities.

These up-and-comers represent the future of direct selling. With that premise in mind, I’ve put together this list of the top ten reasons why Gen Z and direct selling are the perfect match.

Make sure you are accurately telling your company’s unique story around these topics to attract and retain the best of Gen Z.

1 / Purpose and Meaning

Gen Z tends to seek purpose in their work and life choices. They are motivated by opportunities that allow them to make a positive impact on society; engage in social justice; and contribute to causes they care about.

2 / Authenticity

This generation values authenticity and transparency. They are motivated by brands, companies and individuals who are genuine and consistent in their messages and actions. We must have simpler commission plans and be more open about how they work.

3 / Diversity and Inclusion

Gen Z is one of the most diverse generations yet, and they are motivated by environments that celebrate diversity and embrace inclusion. They seek workplaces and communities that reflect a variety of perspectives and backgrounds. Direct selling as an industry is perfectly positioned here— no glass ceilings, no judgements—open to all.

4 / Mental Health Awareness

Many Gen Z individuals prioritize their mental health and well-being. They are motivated by opportunities that support mental health awareness; provide work/life balance; and foster a supportive community—again the perfect job description from a direct selling company!

5 / Technology and Innovation

Growing up with technology, Gen Z is highly engaged with digital platforms. They are motivated by technological advancements and opportunities for innovation that allow for creativity and self-expression. So, it is vital we keep building the tech developments within our companies.

6 / Career Opportunities and Stability

While they value purpose, many Gen Z also seek job security and career growth, especially in uncertain economic times. This generation is pragmatic and often pursues careers that provide financial stability.

7 / Education and Learning

Gen Z values education and continuous learning, often seeking opportunities for personal and professional development. They are motivated by experiences that enhance their knowledge and skills. This is why the UK Direct Selling Association has created our Social Selling Academy with ‘snackable’ sized learning packages.

8 / Environmental Sustainability

Many in Gen Z are passionate about environmental issues and climate change. They are motivated to support and work for organizations that prioritize sustainability and ethical practices.

9 / Influence and Engagement

This generation enjoys engaging in discussions and movements, both online and offline. They seek opportunities to make their voices heard and to be part of communities that allow for participation and influence.

10 / Flexible Work Environments

Especially in the context of the COVID-19 pandemic, Gen Z is increasingly motivated by flexible work arrangements that promote remote work and adaptability.

I genuinely believe the future of retail sits within the direct selling world. Nothing, but nothing, cuts through all the marketing noise we get bombarded with daily than someone you trust and respect handing you a product and saying “try this, it’s brilliant.”

No one does that better than direct selling. People buy people, and we are a people business. But we must challenge our current perception and break down the barriers in the language we use, so the next generation of business builders embrace our sector for the incredible opportunity is it.

GEN Z IS ONE OF the most diverse generations yet, and they are motivated by environments that celebrate diversity and embrace inclusion.

SUSANNAH SCHOFIELD OBE is the Director General of the Direct Selling Association UK and Ireland. Prior to her appointment as leader of the DSA, Susannah spent 18 years at Royal Mail, culminating in her holding the Board-level role of Commercial & Innovation Director. A passionate advocate for women and young people in business, Susannah was awarded an OBE for her work in this area in the 2015 New Year’s Honours List.

PROVEN. POWERFUL. PERFORMANCE.

CHARLIE SANBORN | VP OF SOFTWARE ENGINEERING, “ YOUNG LIVING

The Exigo commission run takes about a fifth of the amount of time that ours historically did.”

From a straight ROI perspective, we're going to get a very strong ROI going with Exigo. There are no ifs, ands, or buts about it."

STEVE MCCARTHY | VP OF FINANCE/CORPORATE CONTROLLER,

RODAN + FIELDS

We haven't had reliability issues with Exigo, whereas we would have a number of surprises with the lower end system. So, that is also saving us money while making money by having a more reliable system.”

JEFF MARTIN | CO-FOUNDER, SOULLIFE

Working with Exigo helped us put all our international regions onto one platform where we could see all the activity in near real time.”

BILL JARM | VICE PRESIDENT OF OPERATIONS, NEOLIFE

MOMENTUM

BY SARAH PAULK

THE MARKET LANDSCAPE HAS BEEN A UNIVERSAL CHALLENGE FOR THE DIRECT SELLING INDUSTRY IN 2024.

This year, the World Federation of Direct Selling Associations (WFDSA) reported a continued decline in overall distributor numbers in North America, and it has not been uncommon for typically powerhouse companies to release revenue reports that show sequential decreases following the post-pandemic highs seen in 2021 and 2022.

NORTH AMERICAN COMPANIES WITH ANNUAL REVENUES EXCEEDING $50 MILLION HA VE RISEN TO THE TO P

Among the crowd, however, 12 North American companies with annual revenues exceeding $50 million have risen to the top, exhibiting not only resilience but an ability to create something every company wants: momentum. Direct Selling News sat down with the CEOs of these revenue-driving companies to learn from their business strategies and what it means to design a healthy company culture during rocket ship growth.

All companies featured in this article had a minimum of $50 million in annual revenue and 25% growth year-over-year in 2024. This list is not all inclusive. If you believe your company should be included on this list, please let us know so we can keep track of your important advancements at pr@directsellingnews.com.

FOUNDED / 2017

CO-CEO s / RYAN THOMPSON & DAVID BROWN KEY STAT / TRIPLE-DIGIT GROWTH IN 2023 WITH MOMENTUM IN VIRTUALLY ALL MARKETS

RYAN THOMPSON AND DAVID BROWN LIKEN THEIR EXECUTIVE LEADERSHIP to a basketball team that has played together for many years. ACTIVZ’s top-tier leaders have worked together for at least a decade, some for as many as two, which allows them to pivot quickly while staying aligned with each other and their mission.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR ACTIVZ DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: WE DON’T PURSUE DIFFERENTIATION FOR DIFFERENTIATION’S SAKE. Companies can get lost chasing their tails in that never-ending pursuit, and it’s not what drives leaders. What drives leaders are value and viability. We have always focused on the value proposition of our best-in-class products and what makes them unique in the marketplace: epigenetics. We also designed our compensation structure with a bottom-up approach to growth, placing a premium on making a really strong middle class of distributors. We wanted to offer more money on the same amount of volume in low- to mid-level ranks than they would be able to earn at other companies. People stay with you longer when they make more money than they could somewhere else, and that trickles upwards. It adds to our leaders’ checks and places a value on our middle ranks.

We prioritize how we treat each other, listen to each other and expect the same to occur throughout the rank and file of the company. “

Q: HOW HAVE YOU WORKED TO BUILD A HEALTHY COMPANY CULTURE ALONGSIDE THIS STRONG MOMENTUM?

A: OUR MANAGEMENT PHILOSOPHY IS NOT COMPLICATED. We prioritize how we treat each other, listen to each other and expect the same to occur throughout the rank and file of the company. That’s our expectation and how we preserve culture. One thing we’ve discovered over the years is that culture can get lost, and it gets lost when how we treat each other changes. We recognize talents and abilities; we largely promote from within; and we recognize people’s internal strengths. That goes a long way toward culture because people realize that they are seen as more than a rank or a dollar sign—they are seen as a person of value.

Bravenly Global

FOUNDED / 2020

CEO / ASPEN EMRY

KEY STAT / REVENUE GROWTH FROM $8M I N 2022 TO $19M IN 2023, WITH EXPECTATIONS TO DOUBLE IN 2024

BRAVENLY GLOBAL LAUNCHED IN DECEMBER 2020, right in the middle of an economic and social storm. As a result, the company has always operated in a way that is comfortable making constant adjustments and pivots and thrives on collaboration and attention to detail. Being what Aspen Emry calls “good stewards” of their finances means they prioritize people over profits and diligently plan and save for future expansions and task optimizations.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR BRAVENLY DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: A HUGE PART OF OUR GROWTH AND MOMENTUM HAS BEEN OUR COMMITMENT to embrace both social media and in-person building. In any given month, we have hundreds of field-led events hosted all across the nation. At each one, guests are invited to sample our products and learn about our Customer, Affiliate and Brand Partner options in a fun and casual environment. My husband and I, along with our five children, travel to many of the events and our commitment as a Founding Family has built trust and commitment within our community. They know we are committed to them and that we are obsessed with customer retention and creating a great customer experience.

Q: HOW HAS YOUR LEADERSHIP STRATEGY HELPED YOU MAINTAIN PROFITABILITY AND FLEXIBILITY?

A: FLEXIBLE IS JUST WHO WE ARE. As traditional business owners first and field leaders during that time, flexibility was a necessity. We stayed committed to our goals but recognized that new strategies and tools (like AI) would come along periodically to change the methods. We don’t let salaries and spending get out of hand, and we don’t spend anything we don’t have to. If it’s not going to serve our field well, impact our customers or do something amazing for our future growth, it

doesn’t happen. It sounds basic, but every single penny that comes into Bravenly is allocated somewhere even if it’s to a specific account for something in the future. For us, it all comes down to stewardship and recognizing that there will be ups and downs and surprises in any business, and we want to be prepared when they happen.

For us, it all comes down to stewardship and recognizing that ther e will be ups and downs and surprises in any business, and we want to be prepared when they happen. “

Immunotec

IMMUNOTEC

THRIVES ON FACE-TO-FACE CONNECTIONS. In 2024, they hosted more major global events than ever before, setting a record with all four of its Q1 2025 conventions selling out in under three days. Immunotec’s commitment to building a strong, engaged community has driven their global expansion, with recent market openings in Germany, Austria and Switzerland—and they will soon launch in France.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR IMMUNOTEC DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: OUR DIFFERENTIATION LIES IN THE COMBINATION OF INNOVATIVE, SCIENTIFICALLY VALIDATED PRODUCTS and the strength of the ImmunotecPro community. Over the past 12 months, we’ve invested extensively to expand our capabilities and grow our team, adding new senior leaders who bring unparalleled expertise. Each of these leaders’ teams have grown, equipping us to drive innovation, enhance our operations and deepen our product research. We’ve also invested heavily in both infrastructure and support, putting $25 million into a state-of-the-art manufacturing facility and an additional $6 million in enhanced consultant tools and technology, including web improvements and a dedicated app. These investments provide the backbone for a resilient, innovative platform that allows our community to excel and meets the evolving needs of our Consultants and customers worldwide.

“

We are committed to fostering a culture where people come first, rooted in happiness, health and connection.

Q: HOW HAVE YOU WORKED TO BUILD A HEALTHY COMPANY CULTURE ALONGSIDE THIS STRONG MOMENTUM?

A: HAPPINESS IS AT THE HEART OF IMMUNOTEC’S SUCCESS. We are committed to fostering a culture where people come first, rooted in happiness, health, and connection. Immunotec fosters a community where individuals find purpose and joy in their work, which, in turn, drives growth

and impact. By hosting immersive events that foster trust and shared purpose, we create a joy-centered culture that attracts and retains motivated individuals naturally. This people-first approach has been key to Immunotec’s strength, creating a resilient community where success is an enjoyable, shared journey at every level.

inGroup

/ 2015

AGLOBAL FOOTPRINT HAS ENSURED INGROUP’S MOMENTUM CONTINUES BUILDING. Slowdowns in one market are offset by growth in others, translating to a pattern of paying out more commissions each year than the last. To date, inGroup has paid its Partners more than $375 million.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR INGROUP DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: INGROUP’S LEADERSHIP TEAM IS COMMITTED TO CONTINUOUS AND PROACTIVE PROBLEM SOLVING. COVID was a true stress test for us, and yet the company grew stronger and set the stage for continued growth. We’ve had remarkable performance despite industry challenges and that is driven by a proven core model and our ability to continually build and improve upon existing programs. We are committed to the direct sales model and our Partners largely trust this. That, combined with our substantial investments in technology that included a five-fold expansion of our tech team, have enabled us to maintain strong member engagement. We recently rolled out our revamped inStays platform and new inTours product, both of which are contributing to consistent revenue growth from both new and existing Members and Partners.

Our transparency and commitment to always doing business the right way with careful self-regulation has kept us ahead of many common industry critiques . “

Q: HOW HAS YOUR LEADERSHIP STRATEGY HELPED YOU MAINTAIN PROFITABILITY AND FLEXIBILITY?

A: BLENDING BEST PRACTICES AND BACKGROUNDS from several industries, including technology, leadership, development, direct sales and travel has made us difficult to replicate. We leverage the fact that we have fewer obstacles to operating globally than most direct sales companies, and we actively evolve our core programs to not only embrace the desires of

today’s traveler, but also help our Members travel sooner and our Partners earn faster. Our leadership team pays attention to Partner and Member feedback and our transparency and commitment to always doing business the right way with careful self-regulation has kept us ahead of many common industry critiques. When we have encountered opposition, we’ve taken it head-on as a strong and convicted advocate of the industry. That positions us to be a formidable force in travel rewards.

LifeWave

LIFEWAVE’S FOCUS ON PRODUCT AND TECHNOLOGY INNOVATION has created a culture within the company and in the field that has allowed them to collectively adjust, transform and deliver lasting value in today’s rapidly changing direct sales landscape.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR LIFEWAVE DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: AT LIFEWAVE, WE MANUFACTURE OUR TECHNOLOGY at our state-of-the-art manufacturing facility and apply advanced forecasting methodologies. With this approach, we stay ahead of our own growth to avoid inventory problems like “stock-outs.” Because our LifeWave products are patented and unique in the marketplace, it prevents copycat products from diminishing our product’s value and exclusivity, which is critical for success in direct selling. We’ve also increased our focus on supporting our strategic initiatives with tiered field communications to improve information channels and make them more timely, informative and transparent. This move has solidified even more trust within the LifeWave community and has allowed us to implement necessary change and keep up with accelerated transformation. FOUNDED / 2004 CEO / DAVID SCHMIDT KEY STAT / DOUBLE-DIGIT, YEAR-OVER-YEAR GROWTH

Q: HOW HAVE YOU WORKED TO BUILD A HEALTHY COMPANY CULTURE ALONGSIDE THIS STRONG MOMENTUM?

A: WE ARE CELEBRATING OUR 20TH ANNIVERSARY THIS YEAR with “Be the Light” as the foundation for the next stage of our brand transformation. Our continued investment in research and development and the Brand Partner experience demonstrates our unwavering commitment and respect for the channel and the people working within it. We take great pride in doing direct selling the right way and hold each other accountable to a higher cultural standard of integrity and innovation. Our LifeWave senior leadership team is filled with high-integrity, seasoned individuals who are unified in building high-performance teams in their respective areas.

Because our LifeWave products are patented and unique in the marketplace, it prevents copycat products from diminishing our product’s value and exclusivity.

FULL TRANSPARENCY, FAST AND DECISIVE DECISION MAKING and doing the right thing are LiveGood’s top priorities. LiveGood CEO Ben Glinsky sees business as a team effort that leaves room for growth when the inevitable mistake happens. Leading by example with love and kindness is his go-to mantra.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR LIVEGOOD DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: WE BUILT LIVEGOOD TO ALIGN WITH WHERE AND HOW PEOPLE ARE SPENDING THEIR MONEY. Most network marketing companies are still trying to sell products at a significant markup so they can pay big commissions in a compensation plan. Companies can either align themselves with economic trends and give themselves a chance to win or completely ignore them and lose. Buying habits have shifted away from expensive goods toward affordability and value, and people are becoming savvy shoppers by comparing prices. Consumers are not going to buy a product at an inflated cost when they can find a better one on Amazon for half the price.

Q: HOW HAS YOUR LEADERSHIP STRATEGY HELPED YOU MAINTAIN PROFITABILITY AND FLEXIBILITY?

“

We are 100 percent debt free. All of this allows us to offer the highest quality product at just a few dollars above cost and still maintain profitability and scalability.

A: YOU NEED TWO THINGS TO RUN A PROFITABLE COMPANY: income (customers buying product) and low overhead (spending less than you make). We keep our overhead super low. We don’t have an expensive corporate office; we have zero salaried corporate officers. Our highest paid employees are our customer service manager, warehouse manager and head programmer.

We are 100 percent debt free. All of this allows us to offer the highest quality product at just a few dollars above cost and still maintain profitability and scalability. We’re just getting started and expect to be at over 20 million members in the next three years.

OLIVEDA/ Olive Tree People

OLIVEDA’S OLIVE TREE PEOPLE IS MORE MOVEMENT THAN BRAND.

The company’s waterless beauty products focus on holistic practices that don’t sacrifice efficacy, and its direct-to-consumer market approach in the US is backed by a strategic retail model in Europe. Olive Tree People’s explosive momentum, which included a 2,850 percent increase in sales in its first year, led the company to establish its own warehouse operations and in-house logistics team to control inventory flow and fulfillment.

Q: HOW HAS YOUR LEADERSHIP STRATEGY HELPED YOU MAINTAIN PROFITABILITY AND FLEXIBILITY?

A: OUR DIRECT-TO-CONSUMER MODEL HAS BEEN THE CORNERSTONE of our flexibility and profitability, allowing us to remain agile in a constantly changing market. For instance, we’ve created exclusive incentive programs—one of our most unique offerings is a trip to our olive groves in Spain, where consultants get a firsthand look at our sourcing and production process. This deepens their connection to the brand and reinforces their role as brand ambassadors. Moreover, we believe that incentive trips should offer profound experiences rather than just exotic getaways. We take our team on journeys that create lasting memories, such as seeing how we set up water wells in Africa. These experiences highlight the connections between memories, emotions and personal growth, empowering individuals to break free from limiting beliefs and create a future aligned with their desires and intentions—a truly healing experience.

Our weekly virtual wellness sessions have led to a 20 percent increase in consultant retention and a noticeable rise in product education and advocacy. “

Q: WHAT UNIQUE LEADERSHIP STRATEGY HAS HELPED YOU BUILD A HEALTHY COMPANY CULTURE WHILE ALSO MAINTAINING POSITIVE MOMENTUM?

A: REGULAR ENGAGEMENT IS ESSENTIAL which is why, since our inception, we have placed great emphasis on training from the very beginning. These experiences have been vital in building long-term loyalty with both customers and

consultants. Additionally, we host various live and virtual events several times a week, cultivating a dynamic, supportive network. These interactions have energized our internal team and created shared momentum within the community, fueling ongoing growth. For example, our weekly virtual wellness sessions have led to a 20 percent increase in consultant retention and a noticeable rise in product education and advocacy.

Partner.Co

PARTNER.CO’S QUICK ADAPTATION TO SHIFTING MARKETS, its consistent scheduling of digital improvements throughout the year and strategic investments to strengthen its global supply chain are all driven by its need to achieve excellence. The company leans on the mantra “we’re not ones to settle for good enough,” and it values its Brand Partners as true partners, working closely with field leaders to align on strategy and generate more business activity worldwide.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR PARTNER.CO DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: ONE OF OUR CORE VALUES IS “EXCELLENCE IN EVERY ACT.” This commitment means we’re focused on innovation, adaptability and collaboration with our Brand Partners who deeply understand their customer base. Our global team is relatively small, meaning we can stay imaginative and agile, and we’ve onboarded new leadership to breathe life into each department—trimming the fat where we can and making critical improvements to benefit all processes. We’ve revamped our product approach to allow customers to find precision nutrition solutions that give them the specific, lasting results they need, and this ongoing shift has reinforced our focus on customer health and transparency. We also consider ourselves in competition with every online retailer—not just our industry peers—so we invest in digital engagement

tools like our Partner.Co Share platform, which centralizes our marketing and sales resources for Brand Partners.

Q: HOW HAVE YOU WORKED TO BUILD A HEALTHY COMPANY CULTURE ALONGSIDE THIS STRONG MOMENTUM?

A: WE BELIEVE THAT A HEALTHY COMPANY CULTURE STARTS AT THE TOP. Since Partner.Co’s launch, we’ve brought on an entirely new leadership team, each an expert in their craft who prioritizes a culture of excellence, transparency and empowerment. We align on business goals company wide with a strong social impact and

health-focused mission, creating an environment where employees know they’re part of something meaningful.. We want every single person who works for Partner.Co or partners with us in the field to feel a sense of shared purpose, which is essential for maintaining engagement in today’s climate and share a positive outlook for the company.

We want every single person who works for Partner.Co or partners with us in the field to feel a sense of shared purpose, which is essential for maintaining engagement in today’s climate . “

QuiAri

FOUNDED / 2019

CEO / BOB REINA

KEY STATS / 2024 REVENUE EXPECTED TO TRIPLE FROM 2023

IN A WORLD WHERE THE GIG ECONOMY HAS MADE PAYDAYS quicker than ever, QuiAri has focused on how to stay relevant. The company’s “5-Minute Pay Compensation Plan” pays Promoters within five minutes after a sale is made, and Promoters have the option to load their commissions to a QuiAri-branded Visa black card. For QuiAri, it’s all about innovation and removing roadblocks for Promoters working to build their business and earn additional income.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR QUIARI DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: KEEPING OPERATING COSTS AS LEAN AS POSSIBLE, focusing heavily on global expansion and maintaining scalability have all contributed to our success. We have a special term for it: Controlled Urgency. Since everything is done in-house, including our world-class technology, we have been able to avoid typical obstacles. QuiAri is one of the few companies with an internal, full-time IT team, meaning our front- and back-end systems are all controlled and monitored by our talented team of experts. Our internal QuiAri team consists of the best and most experienced minds in the world. We all share the same mindset, allowing QuiAri to grow rapidly, yet still maintain our fundamentally important core values and principles.

“

Although we are a global company, we have the mindset and agility of a much smaller business, but the resources of a much larger company.

Q: HOW HAS YOUR LEADERSHIP STRATEGY HELPED YOU MAINTAIN PROFITABILITY AND FLEXIBILITY?

A:

QUIARI’S BUSINESS STRATEGY IS AND HAS ALWAYS BEEN doing what is ethically right and putting people first. Our three products, which form QuiAri’s Youth Activation System, are available in over 100 countries. The only place to purchase them is from QuiAri. We then dialed in every detail of our branding, taking into consideration all of our customers’ and promoters’ needs, wants and desires. But we didn’t stop there. All of our products are offered in single servings as well.

This makes it convenient and easy to “Try. Love. Share.” them with everyone they know. We also have the world’s first and only 5-Minute Pay Compensation Plan as well as one of the strongest infrastructures the industry has ever seen, as well as an unbeatable business model. Although we are a global company, we have the mindset and agility of a much smaller business, but the resources of a much larger company. This mindset has helped us maintain flexibility to fuel growth and longevity in many markets around the globe.

The Super Patch Company

JAY DHALIWAL SPENT 15 YEARS AND $25 MILLION DEVELOPING HIS OWN TECHNOLOGY before launching what he calls his “homegrown” business, The Super Patch Company. “Innovation is everything,” according to Dhaliwal, and owning his own intellectual property has provided security; helped the company survive inflation; and has given it a unique value proposition that won’t rise and fall with the tide of ever-changing fads.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR SUPER PATCH DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: SINCE INCEPTION WE HAVE TAKEN A VERY PROCTOR & GAMBLE APPROACH to our product, price and promotion. We built our entire business on understanding what our market advantages are and what positions us differently, not only in the network marketing world, but any world. I think a lot of that discipline is missing from the direct selling industry, where price and promotion is a function of the business model, as opposed to being a strong business and building the channel around it. Our biggest, unassailable advantage is our price point. We did a 10,000-person pricing exercise in the US asking people what they would pay for a

Our biggest, unassailable advantage is our price point. We did a 10,000-person pricing exercise in the US asking people what they would pay for a month’s supply. That’s how we got to $60.

Q: HOW HAVE YOU WORKED TO BUILD A HEALTHY COMPANY CULTURE ALONGSIDE THIS STRONG MOMENTUM?

month’s supply. That’s how we got to $60. This is going back to that Proctor & Gamble way—you have to test everything. We tested for branding, color schemes, packaging, everything so that it was designed for the end user. Then we used that data to make solid business decisions and worked backwards to build an economic model on that final price. We didn’t force it into our comp plan. We built our comp plan based on what our end users wanted to spend on the product.

A: TRANSPARENCY WITH LEADERSHIP AND THE FIELD IS VITAL because we win together. We have a very good compensation plan that we launched in January 2023, but we’re always looking for ways to improve it. I know what the business can afford to pay. Once we had a year and a half of data, I found efficiencies for ways to add more. When other companies are cutting back, we added more. Why? Because we had the data to make the analysis and do the right thing.

Think+

FOUNDED / 2023

CEO / MICHAEL FALLQUIST

KEY STAT / DISTRIBUTORS

ENERGY IS AN ESSENTIAL SERVICE, MEANING IT’S SOMETHING EVERYONE NEEDS. But Michael Fallquist is taking that one step further with Think+ by making energy an empowering choice as well. Through proprietary technology that unlocks more value for customers and puts them in the driver’s seat of their energy usage, Fallquist is making energy affordable, accessible and sustainable, and his company’s opportunity even more relevant for today’s consumer.

Q: HOW HAS YOUR LEADERSHIP STRATEGY HELPED YOU MAINTAIN PROFITABILITY AND FLEXIBILITY?

A: NO ONE HAS THE TECHNOLOGY WE DO AND IT’S TRANSFORMING the ways our Think+ Energy Advisors (EAs) engage with their communities. Our proprietary platform seamlessly integrates data science with advanced customer relationship management tools, which enables our EAs to acquire and retain customers more efficiently. We’ve simplified the entire process by leveraging automation, predictive analytics and machine learning to offer personalized insights on the best strategies for success in each market. It’s the fusion of data-driven insights with easy-to-use technology that positions us ahead of the competition, driving profitability and flexibility in a way no one else can replicate.

Q: HOW HAVE YOU WORKED TO BUILD A HEALTHY COMPANY CULTURE ALONGSIDE THIS STRONG MOMENTUM?

A: WE WORK SEAMLESSLY WITH OUR FIELD LEADERS to build a network marketing opportunity that genuinely empowers both our corporate team and our EAs, and we’ve approached this by fostering transparency, open communication and strong relationships. We prioritize accessibility and connection and host weekly Fireside Chats and online Office Hours twice a week when EAs can join to ask questions, get support or simply spend time with the corporate team in a more casual, friendly

It’s the fusion of data - driven insights with easy-to-use technology that positions us ahead of the competition. “

environment. Our Think Leadership Council (TLC) is a collaboration between corporate team members and top EAs, which gives us real-time feedback and insights from the field. It marries the personal insights of the TLC with analytics to allow us to stay agile, identify and address challenges and create strategies that reflect the evolving needs of our business.

THREE

FOUNDED / 2023

CEO / DANIEL PICOU

DANIEL PICOU IS ALL ABOUT TRACK RECORD. Every layer of THREE is backed by experience—from material suppliers to the executive team—and Picou’s own success in the direct selling industry on a global scale has had profound influence on the vision he casts for his growing company.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR THREE DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: WHERE THERE ARE CHALLENGES, THERE ARE OPPORTUNITIES if you stay open to new ideas, remain adaptable and keep your pulse on what is happening. As a team, we have stayed focused on making sure we have the right partners from a vendor standpoint. The partners we have chosen have been both flexible and able to deliver on our plan of expansion and growth, which has been vitally important. Our manufacturers and supply chain have years of experience and are at the top of their game. We won’t ever experiment with someone who doesn’t have a long track record of delivering results. As for our corporate team, the past can be one of the greatest teachers, so we selected leaders with lengthy hands-on industry experience. We make decisions as a team and then accomplish our goals together.

Q: HOW HAVE YOU WORKED TO BUILD A HEALTHY COMPANY CULTURE ALONGSIDE THIS STRONG MOMENTUM?

A: WE ARE VERY PROUD OF THE AMAZING GROUP OF LEADERS who represent us daily in various markets around the world. We are less focused on revenue numbers and more focused on attracting the right people to our community. I believe that everyone brings a unique talent to the table, and part of our responsibility as leaders is to recognize these talents and help people maximize them in a way that helps the overall team. From a corporate standpoint, we have tried to foster a

“

We selected leaders with lengthy hands - on industry experience. We make decisions as a team and then accomplish our goals together.

healthy culture of inclusiveness and team building where we work hard but also have a lot of fun together. I operate by the philosophy of “the best idea wins.” It doesn’t matter who brings the idea, so long as it moves the company towards our vision. If it does, we march forward as a group. DSN

INDUSTRY WHERE THE IS HEADED

BY WAYNE MOOREHEAD

TWE NEED TO ALLOW for the personalization and customization that makes our brands feel more authentic and relatable.

O SAY THIS IS A DYNAMIC, EXCITING AND PIVOTAL TIME FOR DIRECT SELLING IS AN UNDERSTATEMENT. The landscape has shifted more in the last three or four years than in the previous couple of decades. And it’s bringing us new challenges and new opportunities—how we evolve, adapt and react to those opportunities and challenges will determine our relevancy for years to come.

There are positive dynamics driving these changes. People are more open than ever to sharing products and services with friends, families and followers. Everyone is looking for additional sources of income, but they want to engage differently. Direct selling pioneered this entire business model but we’re no longer the only game in town. We’re not the only way for people to earn additional income and be rewarded for sharing.

So, let’s look at some important ways we can make sure that we stay relevant and viable in a complex, evolving competitive world.

THREE KEY TAKEAWAYS

1 / THE LANDSCAPE IS CHANGING

The direct selling industry is facing competition from direct-toconsumer and social commerce platforms which offer similar models for sharing products and earning income.

2 / YOUR BRAND MUST BE FLEXIBLE AND CUSTOMIZABLE

Distributors are now co-creators of brands, meaning companies need to be more flexible and allow for the personalization of brand experiences.

3 / BLEND DIRECT SELLING WITH DIRECT-TO-CONSUMER

The opportunity of direct selling lies in combining the personal, relational aspects of direct selling with the scalable, efficient practices of direct-to-consumer.

THE POWER OF FLEXIBILITY

It’s time for us to be more responsive and open to the changes going on around us.

Years ago, we built carefully crafted brand worlds. The brand was the brand, and the field and individual markets shouldn’t change anything. It needed to look and sound exactly the way corporate intended. I know I was guilty of that early in my career.

Now distributors co-create the brands with us. What used to be fixed is now becoming really, really flexible. And we need to allow for the personalization and customization that makes our brands feel more authentic and relatable.

We also need to be more flexible about our stance on lifelong distributors. We still want distributors who will be with us (and only us) for the long haul, but that is not the reality in today’s world. Distributors may just be with us for a season and maybe even represent multiple brands during their tenure with us. We must get more comfortable with that.

The field of competition is changing rapidly. Social selling used to be considered direct selling’s superpower. But many direct-to-consumer (DTC) and consumer packaged goods (CPG) companies have adopted affiliate models and multi-tiered commission structures. There is a blurring and blending of the lines, driven by consumers who don’t think in terms of sales channels— they only care about convenience and availability.

Today’s consumers want to buy products when, where and how they want to. Our distributors are demanding (rightfully so) that we show up the same way. They want to be alongside other brands that aren’t even in the channel. They want us in the feed next to those other products to help build awareness and preference and help soften the beaches.

All this points to where I think the future lies, which is somewhere at the intersection of direct selling and direct to consumer. And by taking the best of both: the very personal, relational elements of direct selling and the behavioral and transactional aspects of direct to consumer, we can create something that will pioneer the next hundred years of direct selling.

The companies that do this are the ones that will win market share over the next decades.

MASTER THE MARKETING

So, with all the change we’re enduring, what does the marketing organization of today even look like? There’s a lot of different aspects to marketing. But ultimately, we can boil it down to three different areas.

The first is brand marketing. We still must have an effective brand strategy to make sure that we’ve carved out a unique spot in the marketplace. This encompasses your visuals and your voice and all the other things that distinguish your brand, your products and your opportunity.

The second is field marketing, which is absolutely foundational. We need to communicate with the field. We need to motivate them. We need to provide them with amazing tools, compelling offerings and promotions that activate them to bring in new customers and distributors.

Third, and somewhat overlooked, is performance marketing. First, let’s define what performance marketing is. Performance marketing, or pay-forperformance advertising, is where the purchaser pays only when there are measurable results. It seeks to drive a specific action, and advertisers only pay when that action—be it an acquisition or sale— is completed.

As direct sellers, we need to build out incredibly effective performance marketing teams. We need to not just have somebody that owns digital, but rather build a dedicated group solely focused on customer and distributor acquisition and conversion.

That’s the new muscle memory that we need to be developing in our organizations. And to date, we haven’t been very good at it. So, it’s time to get those internal stakeholders up to speed and bring in new talent and new understanding to help drive those behaviors.

With performance marketing, there’s two fuel sources: spend and content. DTC and CPG companies have large advertising budgets they can dedicate to building the awareness.

But for direct sellers, a lot of those dollars go to commissions and incentives. It doesn’t take a lot of spend to get started. And the goal is for it to be self-funding. Meet weekly with your performance marketing team and have them report back that for every dollar you gave them, you’re getting a return of $2, $3, $4 per ad spend.

It’s something you can literally watch on a weekly basis. And if the campaign’s not working, simply turn the faucet off. Develop new assets. Try new messaging. Initiate new calls to action. Then, when you’re ready, turn that faucet back on again.

A lot of risk goes away when you’re tracking it so closely. And luckily, we know day by day, moment by moment, how our performance marketing dollars are doing.

From a content perspective, make sure the focus is on the consumer, not the company. As direct sellers, we excel at talking about ourselves and our executive team, but that doesn’t matter to consumers. They want to know how we are solving their needs. So, focus content on how you are a solution for them.

Make it emotional, not transactional. No one wants to be sold to all the time. We want them to

IF WE CAN’T TELL A STORY about a product or our company in 30 seconds that drives someone to buy, we’re in serious trouble!

feel something—make them laugh; make them cry; educate; inform; shift their emotional state. Think of it as an emotional bank account so every time you educate or inspire, you’re making a deposit. So, when it’s time to do the hard sell, you’ve built that trust and you’re able to withdraw from that emotional bank.

BITE-SIZE VISUALS

All content should tell stories, which is one of direct selling’s superpowers. One of the things we’ve been amazing at for 120 years is telling distributor and customer stories. There was an interesting Stanford Research Project that said stories are 22 times more likely to be remembered and to drive a sale than just facts.

We’re emotional creatures. Every purchase is an emotional decision that we then rationalize with facts. And all that great content needs to be video first—the days of the 14-minute video (which I know I’ve done many times in my career and used to be so proud of) are absolutely gone.

Six seconds, 15 seconds, 30 seconds, a minute. If we can’t tell a story about a product or our company in 30 seconds that drives someone to buy, we’re in serious trouble!

It’s fairly straightforward. Educate. Demonstrate. Entertain. Inspire. Shift their emotional state. Motivate them to action. All of this is really just shorthand for creating content that you yourself would want to interact with and see.

RECOGNIZING TRAFFIC PATTERNS

Algorithms are starting to favor paid content. They are changing every day. So, if you don’t have a paid content strategy, you must buy traffic. If you don’t have a paid strategy, you’re not going to get traffic to your website, and you’re not going to have an acquisition strategy.

I would argue that in direct selling, SEO is focused on defense, not offense. It’s more about reputation management than pulling in traffic. But I believe a lot of the dollars we spend on SEO and organic efforts would be better served on paid efforts.

One exception is influencers. Not macro influencers that do one post that has little impact. I’m talking about micro influencers, people with 10, 20, maybe 30,000 followers. My advice is to give them product. It shouldn’t cost you anything. Don’t pay for that post. Just give them free product to try and hopefully their followers are your demographic. Influencers help position your products and your brand.

The best converting ads right now are coming from user-generated content (UGC). So, if we’re talking about driving traffic—whether organic or paid—where does that traffic go? Where do you want it to go?

We must make sure we’re talking about the consumer and helping them move through that decision journey, whether it’s enrollment or buying product. Make sure your home page is optimized for conversion.

If you haven’t done that, then you should send traffic to a landing page that targets a very specific audience. Think of it like a mall. If you’re convincing someone to buy a product, you don’t just drive them to the mall and drop them off in the parking lot. You drive them to the mall; open the door; walk them to the store, put the product in their hand; and help them swipe their credit card.

That’s what landing pages and optimized home pages are there to do.

It’s our job to understand the behavior of our customers and distributors and prospective customers and distributors—and not just on our websites. We need to know where they came from and where they are going. We need to know what type of content they engage with and what products they’re looking at.

What content did they start for three seconds and then scroll away from? We can all have that information now. But if you don’t have a Google or Facebook pixel on your website, then you don’t really understand what’s going on with your customers and distributors.

And this informs our campaigns. We know how to nurture them and move them through the funnel.

TEST. LEARN. SCALE.

The days of huge quarterly and annual campaigns where you launch them into the world and cross your fingers…those days are long gone. The new normal is daily micro campaigns. And when you have a new asset, give the algorithm about 5-7 days to see if it’s working or not. If it’s not performing, put those dollars behind ones that are.

We should always be looking to grow and deepen the relationship. When someone buys product, when someone visits the website, looks at a product, abandons a cart—they should get an email from you. This no-to-low-cost strategy is one of the best ways to increase lifetime value and drive revenue.

Bottom line? The future is direct, and the future is social.

Globally, social commerce is expected to grow three times as fast as traditional commerce to $1.2 trillion by 2025 and predicted to reach $3.8 trillion by 2030.

We must be there as well—building the brand, converting, connecting…and growing. DSN

MOOREHEAD has deep experience in marketing and brand strategy. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer. He also hosts the DSN Direct Approach podcast.

Custom Jewelry Solutions for Your

WAYNE

45K+ Unique Downloads and Still Growing Strong

THE DIRECT APPROACH WITH WAYNE MOOREHEAD CANDID AND INSIGHTFUL CONVERSATIONS ABOUT TODAY’S EVOLVING CHANNEL.

SINCE LAUNCHING in June 2021, the Direct Approach podcast has been providing direct selling executives an in-depth look at the biggest challenges facing the channel—and unique solutions for tackling them.

Wayne and the rest of the DSN family would like to thank our growing audience and the 80+ executives and guests for their candor and participation.

MEET THE HOST Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.

Here’s a snapshot look at recent episodes!

[ EPISODE 88 ]

Agile Experimentation for the Next Generation with Roger Morgan, Founder & CEO, pawTree

ROGER MORGAN, the visionary Founder and CEO of pawTree, has fostered an organizational culture that thrives on a Test-Learn-Scale approach, enabling the company to maintain its position as a front runner in the direct selling industry known for pioneering business evolution.

IN THIS EPISODE Roger brings insights and forward-thinking strategies on elevating your brand, maximizing growth and implementing innovative email marketing strategies—all done with an eye for enhancing customer retention and satisfaction.

[ EPISODE 89 ]

Innovation Lessons from a Trailblazer with Amber Olson Rourke, Co-Founder & President, Neora

THROUGHOUT NEORA’S JOURNEY from rocket ship growth to legal challenges and an industry-defining win in court, the company has weathered obstacles and opportunities with determination. Co-Founder and President Amber Olson Rourke literally grew up in direct selling and has learned many lessons along the way.

IN THIS EPISODE Amber shares her perspectives on leading through challenges, navigating economic pressures, optimizing compensation plans and improving the customer experience.

NEVER MISS AN EPISODE—2024 has been another year of insights, tips, takeaways and action items from some of the most notable names in the channel. If it’s impacting direct selling, Wayne and his guests will be talking about it on the Direct Approach. New episodes drop every other Thursday—make sure to subscribe!

Subscribe to the Direct Approach Today.

HELP YOUR PEOPLE AND BUSINESS GROW

NOMINATE YOUR TOP PERFORMERS TODAY!

The SHIFT podcast, hosted by Blake Mallen, sets a bold new standard for excellence in direct selling. It’s a community and platform from a trusted source where top performing distributors can share their stories to motivate and inspire microentrepreneurs across the globe.

The SHIFT not only helps your existing distributors grow as people, it can help you grow in numbers! We talk about what’s working today, empowering your field with the right tools and the right mindset to finally make The SHIFT!

The pod is off to a great start—and the momentum is growing! We’re giving you the power to shine a spotlight on today’s trailblazers and power players by using the QR code to nominate your top performing field leaders.

BLAKE MALLEN

Community Marketing Expert with 25 years & $3B+ in revenue in Direct Sales/Affiliate/DTC & Host / SHIFT podcast

TOP 100 in US*

TOP 50 in Canada*

30K+ unique downloads

*in entrepreneurship podcasts.

5-Star Reviews!

“A *MUST* podcast for any entrepreneur looking to level up in business”

“All the gas you need to set fire to your business!”

“Modern twists on traditional selling dynamics!”

“Golden nuggets of tips, strategy and encouragement!”

Listen on your favorite platform and visit ShiftPodcast.com to share with your community.

Scan the QR code to nominate a field leader for the SHIFT podcast.

NEW EPISODES DROP EVERY MONDAY

GARRETT MCGRATH

ONYX COALE

DAN MCCORMICK

JENNIFER JONES

ROBIN PACKARD

SHERILYNN ALCALA

WES LINDEN

DSU SPECIAL EDITION

ANDREA GEBHARDT

MARY KAY KEMPER

JESSIE LEE WARD

SARAH ROBBINS

GREG & LENIKA SCOTT

THOMAS TIDLUND AND DONNA JOHNSON

SARAH BJORGAARD

PATRICK MASER

ELLEN LUDWIG

GLORIA MAYFIELD BANKS

NICK MARTINEZ

BRIAN CARRUTHERS

TRISHA DEMING

JOHN TSAI

DARNELL SELF

JESSICA LOFTIS

DOUG & THEA WOOD

DSU SHIFT PANEL

JORDAN ADLER

SEASON OF SHIFT

ADA CABALLERO

TAMARA SWEASY

EVERYTHING we think you (and your field) should be reading, listening to and utilizing in order to stay engaged, informed and one step ahead.

BY CHELSEA HUGHES

BOOK / Mind the Gap: Creating Your Successful Business Strategy

BY SUSANNAH SCHOFIELD OBE

Performing an accurate analysis of your business can sometimes prove difficult—while you know the most about your business, you’re also too close to it. Mind the Gap: Creating Your Successful Business Strategy helps you evaluate your business like an objective third party. The book guides you through an honest assessment of your business, including weaknesses, comparing performance against consumers’ perceptions, strengths and any custom criteria you deem valuable.

AI TOOL / Mokker

Gorgeous product photography typically takes a chunk out of your marketing budget, your graphic designer’s schedule or both. With Mokker, there’s a cheaper, quicker way to create product photography that sells. Using a single product image, Mokker can create professional, campaign-worthy images using photorealistic AI-generated backgrounds. Control the colors of your AI photos to stay on brand and resize the final photos to accommodate your various deliverables.

APP / Athena Delegation

Repetitive

comms and miscommunication with your Executive Assistant causing a bottleneck? Athena Delegation helps you delegate 10 times more by sending your Executive Assistant instant voice notes. Delegating by voice is four times faster than delegating via email/ message. With features including auto-record and instant transcription, Athena Delegation integrates with Slack, email or Asana. You can send text, pictures or videos and know whether they have been sent, delivered or read.

“

WORDS

Ordinary people seek entertainment. Extraordinary people seek education and learning. —BENJAMIN HARDY

PODCAST / Beyond the To-Do List

WITH ERIK FISHER

Entrepreneurs looking to strike a balance between well-being and efficiency will certainly benefit from this podcast. Erik Fisher engages with productivity experts such as Gretchen Rubin to pose insightful questions and create actionable advice that listeners can apply to their businesses and lives. For more than a decade, Fisher has interviewed experts to discover perspective, practical knowledge and insights for living a meaningful life—the true end goal of productivity.

YOUTUBE

CHANNEL /

The Art of Improvement

Personal development doesn’t have to be a chore; The Art of Improvement’s videos make it fun! Using hand-drawn illustrations to convey the main ideas of the voiceover in real time, watch the concepts come to life while learning expert insights and comprehensive tutorials. Not only are the concepts easy to understand and fun for the whole family, but they can be helpful to even the most seasoned leader.

AUDIO BOOK / Eat That Frog!

21 Great Ways to Stop Procrastinating and Get More Done in Less Time

BY BRIAN TRACY

There’s an old saying that if you eat a live frog first thing in the morning, you can rest easy knowing that you’ve completed the worst part of your day. Brian Tracy uses this metaphor to encourage the reader to tackle their most challenging tasks first. This international bestselling book shows the reader 21 different ways to stop procrastination in its tracks and organize each day. DSN

SPRING

HANIEH SIGARI

ASPEN

Direct Selling’s Biggest Annual Event

Be there as we unveil the DSN Global 100 list for 2024.

Hear from direct selling legends, leaders and latest success stories as part of two days of unmatched content.

Connect with executives from companies all over the world.

MARCH 25-27

2025

IRVING CONVENTION CENTER

500 W. LAS COLINAS BLVD., IRVING, TX

 THE ULTIMATE RECOGNITION: Honor top achievers in style

 40+ WORLD-CLASS PRESENTERS: Experience insight-packed sessions from industry experts

 LEGAL & COMPLIANCE WORKSHOP (March 27, 2-5 PM ): Stay ahead with an in-depth look at what matters now.

 AI WORKSHOP WITH BLAKE MALLEN (March 26, 5-6:30 PM ):

Learn the latest tools, tricks and approaches to AI now.

Olive Tree People: Activating the Power of Nature

BY JENNY VETTER

AS A YOUNG MAN IN HIS EARLY THIRTIES, Thomas Lommel was already a successful entrepreneur and deeply immersed in what today would be labeled “hustle culture.” He’d founded businesses and was pushing himself to achieve more, convinced that happiness lay on the other side of ambition. But then he got sick and discovered more about healing, meaning and happiness than he ever could have imagined.

FOUNDED: 2003 (Germany) 2023 (United States)

HEADQUARTERS: Santa Monica, CA

TOP EXECUTIVE: Thomas Lommel, Founder & CEO

PRODUCT CATEGORY: Personal Care

The Path

Thomas Lommel could never have foreseen the path that illness and burnout would lead him on. In the late 1990s—fighting both illness and the effects of strong medication—Thomas found himself searching for answers about his health, his way of life and which path could lead him out of his circumstances. This soul-searching led to a surprising place: an olive grove. Thomas credits olive oil with saving his life and olive trees for defining it.

A year into his healing journey, that revolved entirely around integrating olive oil into his completely revolutionized diet, Thomas traveled to the Mediterranean to see these miraculous trees in person and learn more about the healing they could offer. He believed they had been beckoning him to learn more about the connection between nature and healing. Ultimately, he would follow this olive tree-inspired path; uproot his life in Germany; and move permanently to the coast of Spain where he purchased an olive grove and built a home.

His connection with the trees led him to another ancient therapy that Mediterranean olive growers had used for generations, an elixir made from the crushed leaves of the olive tree. Olive tree leaves contain polyphenols, protective organic compounds that allow olive trees to live for thousands of years. Thomas began experimenting, making this elixir in his own olive grove and sharing it in various forms: an ingestible version as well as topical creams, oils and serums.

“I bought my first olive grove with around 120 trees,” he shared. “I built my tree house in the grove because I wanted to be very close with my trees. I developed the olive tree therapy and later established the Oliveda Spa on Mallorca. I lived there around eight years with my family on that beautiful island.”

The Vision

His vision to share olive tree therapy with the world began with a small line of olive tree leaf-infused beauty products across Germany, Austria and Switzerland.

“I really jumped in,” he laughed. “I was very, very naive. I think sometimes it’s important to be very naive because otherwise you wouldn’t do that. We figured out how hard it is to exist in that most saturated industry in the world—the beauty industry. There is no other industry on the planet more saturated than skincare.”

We built this beautiful community around the tree.

Since those first retail stores in Europe, Thomas has built more than an olive tree-inspired brand—he’s built a house of brands that has only recently launched in the United States. Today, Olive Tree People is home to six distinct olive tree-focused brands:

1 / OLIVEDA: Olive Tree Pharmacy

A collection of beauty and health elixirs, including both topical and ingestible formulations.

2 / LA Dope

Products that combine the power of the olive tree with hemp.

3 / Olive Rose

A soon-to-be-released line of makeup, infused with olive-based ingredients.

THOMAS LOMMEL / Founder & CEO “

4 / OliveMush

A coffee alternative that harnesses the power of the olive leaf along with functional mushrooms and awakening herbs.

5 / Olive Reconnected Olive tree meditation that offers the healing and balancing sounds of the olive trees.

6 / OliveBrain

An AI-powered application that analyzes customer-provided data points to make smart product suggestions.

In 2019, Thomas was planning to introduce his products to the American market through his own retail stores and partnerships with beauty powerhouses like Sephora and Ulta. But then the pandemic hit, and his plans slowed. But they also shifted significantly when he discovered the power of direct selling.

I called myself an olive tree farmer because that is really one of the biggest dreams I had after I healed myself with the power of the olive trees.

THOMAS LOMMEL / Founder & CEO

“I wasn’t aware there were so many direct selling brands, and then I saw there is a possibility with real consultants. I really liked the idea,” he explained. “I dove deeper in the direct-to-consumer world and found out that the most successful skincare brands are not on retail shelves. That really encouraged me, and I did lot more research. In March 2023, we jumped in without any experience. We started in my garage in Venice Beach only with one packer. We packed 40 boxes or something like that a day. And then we moved into our first, then our second and now in our last warehouse. We’ve grown from 40 to 10,000 boxes a day in just 18 months.”

The Difference

The company calls members of its field team “Waterless Beauty Consultants” because the products aren’t just innovative because of what’s in them—they’re game changing because of what’s NOT in them.

Years ago, as Thomas was formulating his olive tree therapy, focusing on the power of the polyphenols within olive tree leaves, he learned how traditional skincare is formulated and preserved. And what he discovered changed everything. Most topical beauty products are made primarily of water—often 70 percent water or even higher.

But water-based products aren’t shelf stable, they require preservatives to become shelf stable and safe for consumers to use. Most beauty products are emulsions, mixtures of water and a refined oil— typically a vegetable oil that’s been treated with hot steam; sanitized with bleach; and treated with other chemicals to make it last on the shelf.

For Thomas this was a huge problem. He understood that the power of the olive tree, from its oils to the elixir made from crushing its leaves, rested in how alive or bioactive it was. Bioactivity allows it to reduce inflammation and benefit the microbiome both on the skin and in the gut. But most oils in skincare products aren’t just dead—they’ve been so chemically treated that they create inflammation. So, he chose to create products without water and educate consumers about why.

“I feel that to most people it makes a lot of sense. I feel that’s also the reason why our consultants are so successful. A lot of people tell us that they didn’t know about the 70 percent water in skincare. They don’t want to pay for 70 percent water. They want to try something different and have a 365day guarantee.”

The Trees

“We built this beautiful community around the tree,” Thomas shared. “We cannot attract everyone, and we cannot please everyone, but I feel we’ve built something extraordinary, something strong and beautiful.”

In nature, trees support each other in community, just as the growing collective of Waterless Beauty Consultants bands together to impact change across cultures. The synergy and diversity of over 35,000 consultants brings a strength that has fueled the company’s explosive growth over the past two years.

Olive Tree People has more growing to do in the short term, with the upcoming launch of the Olive Rose brand of waterless makeup; a flagship store experience in Santa Monica set to open in 2025 and international expansion in Canada and the United Kingdom on the horizon.

The company’s philanthropic impact is growing, too. Thomas is passionate about eliminating water in his products but he’s equally committed to creating access to water through “OLIVEDA for Africa,” a mission to build one well in Africa for every 100 hectares of mountain olive land the company acquires.

“I called myself an olive tree farmer because that is really one of the biggest dreams I had after I healed myself with the power of the olive trees,” he shared. “I wouldn’t be here without these trees.” DSN

YOUNG COMPANY /

BELLA GRACE GLOBAL : Marrying Network Marketing with Social Influence

BY MARK ROBERTS

WHEN KRISTINA KAJIC LAUNCHED BELLA GRACE IN 2022, she knew the key to its success would be the ability to blend the best of multiple worlds into one comprehensive package—a package that combined a generous compensation plan with the ability to simply monetize social influence. She believed existing opportunities in the marketplace didn’t appeal to the up-and-coming entrepreneurs who lived their lives on social media. “People wanted what they saw every day, the ability to monetize their passion online through social media platforms. Bella Grace and our new initiative, influencingU were born through the quest to marry the high appeal of monetizing social media and the high-reward compensation plans of network marketing.”

LAUNCHED: 2022

HEADQUARTERS: Tampa, FL

PRODUCTS: Digital, Beauty & Wellness

TOP EXECUTIVE:

Kristina Kajic / Founder & CEO

We were able to create a hybrid of network marketing and social influencer models that works .

KRISTINA KAJIC / Founder & CEO

The Right Tools in the Box

Kristina recognized that training on how to monetize social media was available but expensive—sometimes up to $6,000 for a course—putting it out of reach for most people looking for a side gig. Additionally, many of these existing training programs were out of date, creating the need for influencingU. “Social media moves at lightning speed. influencingU is a digital subscription platform with both live and prerecorded video training from influencers who have and continue to grow and monetize their social media platforms successfully.”

influencingU is available in multiple languages with live educators and also through artificial intelligence (AI)-assisted translation. It’s not exclusively tied to Bella Grace, so any network marketer or business that wants to sell on social media can subscribe to get relevant, current training at a much more attractive, attainable price point. It’s a modern approach that empowers today’s direct sellers. “Our success has been born of not only understanding but accepting that the way network marketing field growth has occurred over the past five—or even 25—years no longer appeals to people. By looking at what does appeal to them, we were able to create a hybrid of network marketing and social influencer models that works,” Kristina explains.

Kristina started Bella Grace Global with no direct marketing field experience, but she did have a front row seat watching events all over Europe. “My solution was to reach out to the channel’s top field consultants and hire a team with vast experience on the corporate side of the channel from some of the most respected talents in direct selling.”

At Bella Grace, it’s more than just having the right people, they’ve also developed the right products. In addition to the influencingU digital product, the company offers unique wellness products. For example, Bella Grace’s Elixir was originally promoted strictly for its ability to restore collagen, but the product’s anti-inflammatory benefits are also in high demand. Elixir was formulated by a familiar and well-respected face in direct selling, Dr. Mark Miller. “Dr. Miller has extensive experience with the direct selling channel but more importantly is globally respected as a formulator. The product is incredibly effective and essentially non duplicatable,” Kristina shared.

Since their domestic launch in 2022, Bella Grace has enjoyed massive geographic expansion. In 2024 they opened Canada, Australia and the 27 countries of the European Union. Plans are in place to launch in Asia in 2025. “Recruiting is at an all-time high right now with the opening of the EU. Our retention depends on a strong compensation package, products people can be passionate about as well as engagement recognition and healthy leader mindsets.”

A Modern Approach

Those more traditional components of direct selling are getting a modern twist at Bella Grace. The company has increased the number of its incentive trips for a shorter, more inclusive reward cycle, and they are constantly looking at new and different ways to recognize and reward the field. Personal development is also important to Kristina, and she strives to make it available to the field at all levels of success. “Mindset is one of the key categories on influencingU. Our field can earn their subscription to the platform and have full access to these mindset training programs for free.”

Bella Grace Global is excited about the impact they are making in the beauty category and their ability to bring it to the world through influencingU. As Kristina shares, “Influencer marketing currently has the highest appeal of any model. Helping others optimize that is part of our mission.” DSN

The Power of Payment Choice

Transforming retail success through strategic payment optimization.

BY MICHAEL MCCLELLAN / ENTERPRISE DIRECT SELLING STRATEGIC SALES MANAGER, WORLDPAY

IN TODAY’S RAPIDLY EVOLVING RETAIL LANDSCAPE, the difference between good and exceptional business performance often lies in the details of payment strategy. A comprehensive new report from Worldpay reveals how retailers can unlock significant revenue growth and enhance customer loyalty through optimized payment solutions. Here are the key insights that every retail business leader needs to know.

Variety. Flexibility. Choice.

The research makes one thing crystal clear: payment flexibility is no longer optional. An overwhelming 94 percent of shoppers consider having multiple payment methods crucial to their shopping experience. More surprisingly, 57 percent of consumers report choosing retailers specifically based on their accepted payment methods. This represents a significant opportunity for businesses to attract new customers simply by expanding their payment options.

DIGITAL WALLETS HAVE EMERGED AS A PREFERRED PAYMENT METHOD, WITH 68% OF USERS CITING CONVENIENCE AND 61% HIGHLIGHTING SECURITY AS A PRIMARY REASON FOR ADOPTION.

Digital wallets have emerged as a preferred payment method, with 68 percent of users citing convenience and 61 percent highlighting security as a primary reason for adoption. Meanwhile, Buy Now Pay Later (BNPL) continues its upward trajectory, with 66 percent of global respondents expressing openness to using it in the future.

This figure rises even higher in certain markets, reaching 92 percent in China and 83 percent in Brazil, indicating strong growth potential

The Omnichannel Imperative

The report emphasizes that successful retailers must deliver seamless experiences across all channels. Consider these compelling statistics:

n 76 percent of shoppers expect their transactions and personalized offers to be integrated across channels.

n 85 percent want to accumulate and spend loyalty benefits across different shopping platforms.

n 25 percent of shoppers indicate they would spend more if offered a great personalized experience.

This data underscores the critical importance of implementing a unified omnichannel strategy that connects online and offline experiences while maintaining consistent payment options across all touchpoints.

73% OF SHOPPERS CONSIDER AUTOMATIC UPDATING OF THEIR CARD DETAILS IMPORTANT.

Optimizing Payment Performance

Payment optimization represents a significant opportunity for revenue growth. The report identifies five key areas for improvement.

1 / Leveraging sophisticated data and insights in decision-making models.

2 / Enabling local currency payments for international customers

3 / Optimizing payment method mix based on market preferences.

4 / Partnering with leading payment providers for better authorization rates.

5 / Implementing automatic card detail updates.

Notably, 73 percent of shoppers consider automatic updating of their card details important, highlighting how technical optimization directly impacts customer satisfaction.

Security and Fraud Prevention

As retail payment methods evolve, so do the associated risks. The report identifies four major types of retail fraud.

1 / First-party misuse/friendly fraud.

2 / Account takeover and phishing.

3 / Credit card fraud and card-testing.

4 / Loyalty fraud and discount abuse.

Successful retailers are implementing sophisticated AI and machine learning tools to combat these threats while maintaining high authorization rates and minimizing customer friction. The report reveals how leading retailers have achieved up to 99 percent approval rates while significantly reducing manual reviews and chargebacks.

The Critical Role of Returns and Refunds

Perhaps surprisingly, the report identifies refund processes as a crucial factor in customer loyalty. With 96 percent of shoppers rating easy refunds and returns as important, and 47 percent expecting refunds within 24 hours, efficient refund processing has become a competitive differentiator. Leading retailers are now implementing real-time payment platforms to process refunds in under 30 minutes, significantly improving customer satisfaction.

Innovation and Future Trends

The research reveals a strong consumer appetite for innovative shopping experiences.

n 78 percent are open to using their own devices for scan-and-go payment.

n 65 percent would consider using augmented reality for virtual try-on.

n 55 percent express interest in live-stream shopping.

n 53 percent are open to drone delivery. Additionally, 85 percent of consumers expect brand ethics to influence their future shopping decisions, highlighting the growing importance of sustainability and corporate responsibility in retail strategy.

Cross-Border Commerce Opportunities

The report highlights significant opportunities in cross-border retail, with 94 percent of international shoppers expecting to pay in their local currency. However, success in this area requires addressing key consumer concerns.

n 56 percent worry about long delivery times.

n 52 percent are concerned about fraud risks

n 47 percent cite difficult return processes as a barrier.

96%

OF SHOPPERS RATE EASY REFUNDS AND RETURNS AS IMPORTANT.

Retailers who effectively address these concerns while offering localized payment options stand to capture significant international market share.

Taking Action

For retail business leaders, the message is clear: payment strategy can no longer be an afterthought. It must be a central pillar of business strategy, driving customer satisfaction, loyalty and revenue growth DSN

DOWNLOAD THE COMPLETE REPORT

Learn more about payment optimization and explore case studies with practical, real-world examples by downloading the full Worldpay Retail Payments Performance Report.

MICHAEL MCCLELLAN serves as the Enterprise Direct Selling Strategic Sales Manager at Worldpay, drawing upon a wealth of experience exceeding 25 years in the realms of direct selling, payment solutions and international business development. His comprehensive background encompasses strategic growth initiatives, payment technologies and the global expansion of markets within the direct selling industry.

Thank you for your continued membership in the Direct Selling Association (DSA).

Your commitment to renewing your membership in your not-for-profit trade association ensures that you are part of a powerful voice dedicated to preserving independent contactor opportunities for companies like yours.

As a DSA member, you gain access to a wealth of research, educational programs and professional development opportunities, allowing you to connect with other business leaders who share your vision. Your membership empowers your company to thrive in exciting and innovative ways.

Thank you for being an essential part of our community. We are stronger together.

Renew your membership before MARCH 15, 2025 at DSA.org/renew.

SUPPLIERS: Renew before JANUARY 15, 2025 at DSA.org/supplier-renew.

Positioned for Success in 2025

WITH THE HISTORIC ELECTION OVER,

DSA is evaluating the congressional election results to determine how they will impact our initiatives in Congress and how we can most effectively work with the Trump administration. Indeed, DSA is intensifying its efforts to expand the channel’s influence nationwide in Washington, DC and statehouses. Various legislative and regulatory challenges continue to crystallize, and DSA’s ability to shape the channel’s future will depend on the advances made in 2024.

DSA’s power to effect change was evident when 100+ salespeople and executives met with congressional offices for Direct Selling Day a few weeks ago. DSA produced an election-year Voters Guide that companies distributed to their field, demonstrating how our distributors’ voices can play an important advocacy role.

Efforts to plan a Direct Selling Caucus event for early 2025 began when the Republican cochair attended DSA’s September 2024 Board meeting. In addition to hosting a fundraiser for Senator Markwayne Mullin (R-OK) at his Washington, DC residence, DSA is continuing to recruit new members.

In the state legislatures, DSA is preparing to introduce supportive bills and continuing to build important influence among state officials, including attorneys general.

In preparation for the FTC’s impending introduction of rules on Business Opportunities and Earnings Claims by Q1 2025, DSA is continuing discussions with the FTC and other stakeholders, like the Utah Direct Selling Coalition, as we formulate a unified response.

JOHN WEBB Senior Legal Counsel

for Policy,

Advocacy

and Compliance, DSA

DSA successfully included language limiting FTC rulemaking authority in the 2024 Appropriations Bill Committee report. However, the bill is unlikely to pass this year, though DSA continues to monitor its progress. The Association also continues to review the FTC’s recent survey on income disclosure statements as it formulates a response.

Furthermore, the Association will continue to seek clarity from the Department of Labor’s Independent Contractor Rule. DSA requested updates to the Department of Labor FAQ and compliance guide to clarify independent contractor status. A senior Department of Labor official attended the 2024 DSA ENGAGE Legal + Regulatory Conference to share additional insights.

DSA will also continue its efforts to gain cosponsors and a Senate lead for this bill, which seeks to exclude direct sellers from the US Fair Labor Standards Act. With 26 bipartisan cosponsors, DSA will re-engage this initiative in the next Congress.

Though the 2024 tax bill may stall, DSA will continue opposing lowering the $5,000 reporting threshold for direct sellers. DSA is already developing a 2025 strategy on this issue.

DSA is planning key 2025 events, including a CEO Summit in Washington, DC, The Direct Selling Channel Summit, General Counsel and Compliance Officer Summits and its flagship DSA ENGAGE Legal + Regulatory Conference. By engaging with key stakeholders, monitoring legal issues and preparing for upcoming changes, DSA’s 2024 activity has positioned the channel to continue charting a course for success in an evolving landscape. DSN

SUPPLIER DIRECTORY

SQUIRE

1329 South 800 East Orem, UT 84097 801-515-0977 squire.com

For nearly 50 years, Squire & Company has provided financial excellence and NetSuite expertise for clients in the Direct Selling industry. We offer personal service, responsiveness, and expertise in all areas.

PAYQUICKER

400 Linden Oaks, Suite 320 Rochester, NY 14625 844-258-3006 payquicker.com

PayQuicker is the leading global payout provider to direct selling organizations. Instantly make secure and compliant payouts to your field in local currency across the globe with our award-winning solution that provides the largest selection of flexible and modern spend options.

I-PAYOUT

540 NE 4th Street Fort Lauderdale, FL 33301 discover@i-payout.com 866-218-4668 i-payout.com

Since 2007 i-payout has been the leading payment choice for pay out and pay in solutions. We pride ourselves on exceptional service paired with integrated and customized solutions.

LACORE PAYMENT TECHNOLOGIES

900 Wilmeth Road McKinney, TX 75069 info@lacoretechnologies.com lacorepayments.com

LaCore Payment Technologies is a payment platform designed to support direct selling companies globally. Our services include: Global connectivity to 150 countries in 50 currencies, including direct connectivity to most alternative payment types, secure tokenization, customized fraud solutions, including our proprietary Fraudhawk™, advanced reporting tools, and online dispute management.

MINER GROUP LLC

11905 Sara Road Laredo, TX 78045 956-712-8842 minergroup.net

Miner Group LLC offers solutions for the Mexican Market! For over 30 years, we have helped companies expand to or optimize their operations in Mexico. We offer product and ingredient evaluations, customs clearance, regulatory compliance, label translations, and logistic services for the Mexican market.

WORLDPAY

8500 Governors Hill Drive Cincinnati, OH 45249 866-622-2390 worldpay.com

Worldpay powers businesses of all sizes to make, take, and manage payments. Whether online, in store or mobile, you’ll find Worldpay at the heart of great commerce experiences globally.

METRICS GLOBAL, INC

1160 N. Town Center Drive, Suite 100 Las Vegas, NV 89144 info@metricsglobal.com 702-757-9600 metricsglobal.com

We are the industry’s leading payments partner, long-established advocate, and problem-solver. Our unified commerce & payments platform will connect you to a global marketplace, enable your international expansion strategy, and fuel your exponential growth plans. Let us show you how.

STRATEGIC CHOICE PARTNERS

2201 Long Prairie Road, Suite. 107-316 Flower Mound, TX 75022 407-891-9265 strategicchoicepartners.com

SCP offers the most holistic consulting services specific to direct selling companies today. We’ve worked with more than 70 companies over the last three years alone, and served more than 250 years collectively in the industry.

NEXIO

727 N 1550 E, 3rd Floor Orem, UT 84097 877-551-5504 nex.io

Nexio simplifies and accelerates payment processing in the Direct Sales Industry. Nexio offers swift deployment to distributors, streamlined payment operations and seamless integration with software solutions allowing you to navigate payment complexities with ease and confidence.

LACORE LOGISTICS

900 Wilmeth Road McKinney, TX 75069 214-817-4802 lacorelogistics.com

LaCore Logistics provides distribution and order fulfillment services. Our highly automated distribution center provides both domestic and international direct-to-consumer shipping solutions. We offer omni-channel fulfillment solutions ranging from marketplace fulfillment for leading marketplaces to businessto-business fulfillment for leading retailers.

KATAPULT EVENTS

5840 Red Bug Lake Road, Suite 140 Winter Springs, FL 32708 407-915-9060 katapultevents.com

Fresh. Exciting. Bold. Your field deserves the best and we help you deliver. Out-of-the-box creative production with experienced show management. We execute on budget and make you look AMAZING!

QUICKBOX

11551 E 45th Ave. Unit C. Denver, CO 80239 720-990-5642 quickbox.com

“Whether your products are headed direct to your end customers’ doorstep, to a big box retailer, or to an Amazon warehouse, QuickBox will help you deliver a seamless experience that keeps your customers coming back for more!”

ADI MEETINGS AND EVENTS

6380 Silver Sage Dr. Park City, UT 84098 dianna@adimeetings.com 321-423-7229 adimeetings.com

ADI meetings is a women owned global corporate incentive travel, meetings, and event management company. We curate once-in-a-lifetime experiences for your attendees, connecting top achievers to your brand while understanding and meeting the needs of your industry.

HANNA SHEA

844-344-7177 hannashea.com

Since 2007, Hanna Shea Executive Search has been the go-to search firm in support of the direct selling industry. Hanna Shea finds top talent for companies in need of building or improving an executive leadership team for organizational success.

MULTI IMAGE GROUP

1701 Clint Moore Road Boca Raton, FL 33487 800-523-2682 mig.cc

Founded in 1979, Multi Image Group (MIG) is a women-owned, family-run creative event production company fueled by innovators, strategists, and technologists who craft custom live, hybrid & virtual experiences for some of the world’s biggest brands.

E.A. DION, INC.

33 Franklin McKay Road Attleboro, MA 02703 800-445-1007 eadion.com

Dion’s jewelry solutions are perfect for career path, sales & recruiting, corporate anniversaries and incentive travel recognition awards.

DIRECT SALES EXPERTS INC. EXECUTIVE SEARCH

8305 Via Vittoria Way Orlando, FL 32819 craig@directsalesexperts.com 407-489-3351 directsalesexperts.com

Direct Sales Experts is a highly confidential Global Executive Search Firm with over 50,000 top direct sales executives on file. Let us help you find A Players to grow your business.

ROYAL CARIBBEAN INTERNATIONAL

1080 Caribbean Way Miami, FL 33132

Royal Caribbean International’s Corporate Sales Team 800-345-7225 (SELECT 2, THEN 1) royalcaribbeanincentives.com

ICONIC SHIPS. EPIC ADVENTURES. ULTIMATE EVENTS.

Royal Caribbean® transforms events into the ultimate productivity paradise. Impress your attendees with epic venues, vibrant restaurants, onboard thrills and beautiful destinations.

SUPPLIER DIRECTORY

MOMENTUM FACTOR

4801 Spicewood Springs Rd,Suite 250 Austin, TX 78759 512-690-2134 momofactor.com

Momentum Factor is a leading digital risk management firm specializing in online compliance monitoring and global online reputation management services for the direct selling industry. Our passion and mission are to protect companies from the brand and regulatory risks associated with online and social media technologies.

FLUID

139 Hunters Grove Lane, Suite 207 Lehi, UT 84043 385-336-7404 fluid.app

The front end for Direct Selling. AI-Powered E-commerce, Mobile App, Website Builders, and Social Selling.

EXIGO

1600 Viceroy Drive, Suite 125 Dallas, TX 75235 214-367-9933 exigo.com

The leader in commissions, back office and eCommerce software and services. The global leader in cloud-based Platform-as-aService (PaaS) for direct selling companies. An open framework for billion-dollar giants to startup companies. Exigo supports MLM, Party Plan and Affiliate models, operating in single global markets.

FLIGHT COMMERCE

1208 E. Kennedy Blvd., Suite 222 Tampa, FL 33602 813-277-0625 flightcommerce.com

Global Operations Management Software. Advanced Comp Plan Programming. Sales Force Backoffice & Automation. Web Site Design & Replication.

THATCHER TECHNOLOGY GROUP, LLC

55 Shuman Blvd., Suite 350 Naperville, IL 60563

866-698-3848

thatchertech.com

Thatcher Technology Group provides Sales Force, Compensation and Incentive Management Software for the Direct Selling Industry.

BYDESIGN TECHNOLOGIES

9503 Princess Palm Avenue Tampa, FL 33619 sales@bydesign.com 813-253-2235 bydesign.com

Award-winning social commerce software for affiliate, influencer, MLM, party plan, and social retail companies. Our turnkey back-office solutions include Wayroo, delivering advanced commerce, comment selling, and payment solutions.

INFOTRAX SYSTEMS

1875 S. State Street, Suite 3000 Orem, UT 84097 801-431-4900 infotraxsys.com

Software & SaaS solutions for startup, emerging, and global direct selling companies. See our ad on the back cover.

MORE EVENTS

MORE COUNTRIES

MORE CONTENT

Mark your calendars now for these must-attend events in 2025. Spread the word to your global colleagues and get more from Direct Selling University in 2025 as DSU continues its global growth.

DSU LATAM | JANUARY 8-9, 2025

InterContinental at Doral, Miami

DSU SPRING | MARCH 25-27, 2025

Irving Convention Center, Texas

DSU EUROPE | JUNE 3-5, 2025

Amsterdam Hilton Airport Hotel, Netherlands

DSU FALL | OCTOBER 6-8, 2025

Renaissance Legacy West, Texas

DSU ASIA | NOVEMBER 2025

Seoul, South Korea