Over a series of online sessions, this programme will equip you to develop your product offers for direct sale to consumers, price them correctly and will support you in the development of the most effective marketing tactics to help you optimise sales conversions and revenues.
In 2019, domestic visitors represented 56% of all trips taken in Ireland, spending €2.5 billion with a strong regional spread throughout the country. By taking part in this programme, you will be setting yourself up for success, ensuring your offer is tailored to the current requirements of that visitor and giving
yourself the best opportunity to capture and maximise this domestic visitor revenue.
Fáilte Ireland's Domestic & B2C Sales Ready Programme is a series of steps delivered by subject matter experts with extensive tourism selling experience. Our multi-modular online programme
will give you the foundation required to craft, price and present your offers.
In addition to some required self-directed learning, you will be supported by an additional 1:1 session with one of our sales experts to refine your sales offer.
4 half days over 6 weeks plus 1.5 days to complete the actionable outcomes assigned in each step
3 x live workshops supported by one x 1:1 meeting with sales experts
All sessions are live online to allow for presentations from our experts and participant discussion, with some self directed additional learning available online
Take your direct sales
If you are a business owner, manager or member of staff in a tourism business with compelling products and or services to sell directly to consumers this programme is for you and should be viewed as essential training.
The programme is also recommended to those businesses who have seen their market segments change during the pandemic and wish to refresh or create new offers for the domestic market.
By taking part in the programme, you will be setting yourself up for success, ensuring your offer is tailored to current demands and giving yourself the best opportunity to capture and maximise revenue.
You will have to commit the time and resources to the learning modules, mentoring and implementation of actions. As well as the 4 x half days, you will need a further 1.5 days
to complete all actionable outcomes from each step.
For the convenience of all attendees, all modules and meetings will be conducted online to provide maximum accessibility and flexibility for businesses.
Please note: the business representative must complete all modules in this training and mentoring programme.
Recommended Businesses who have seen their markets change during the pandemic and wish to refresh or create new offers for the domestic and the direct market.
A clear understanding of the target market
completed offer
to
needs
understanding of break-even point and how to calculate your pricing for direct sale to consumers
A refined B2C offer for your business, targeted at the current needs of the domestic visitor
actions to help you optimise conversions and revenues for your business
"The Domestic and B2C Sales Ready Programme with Fáilte Ireland was interesting and informative. The customer personas and brand personality exercises were particularly helpful in focusing in on the finer details of
our target customers. Our finished document is going to be invaluable as it is now absolutely crystal clear who we are and exactly what we do. The uniform appearance of the document is direct and easily read. The calculator was also a fantastic
way to cost out all aspects of the business.It was good to engage with the other businesses involved in the programme and I’m sure when we get back on the road many aspects of the programme will be invaluable to our progress."