Sponsor Pack
Contents.
Welcome
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The ICA Festival Context
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The ICA Festival
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The Sub-Brand: Distinct
Catalogue Adverts
The ICA Festival Location
Sponsorship Agreement
Sponsorship Benefits
Terms and Conditions
Sponsorship Packages
Contact
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Welcome The purpose of this Sponsor Package is to provide the opportunity for businesses to become stakeholders in this year’s festival by the MCAST Institute for the Creative Arts, which shall be taking place from 4 July until 4 August. We are offering a Sponsorship Package that guarantees engagement with students and professionals in the industry.
Distinct / Sponsor Pack / Welcome
Spazju Kreattiv
The sponsorship packages offer various pricing levels in order to cater for individual budgets. These sponsor packs are set to include various forms of exposure such as a few seconds’ exposure of a sponsor’s brand in our animations and promotional videos along with visibility of the brand on our merchandise. We are also producing professionally finished catalogues containing a compilation of the students’ finest projects to be
distributed by hand to everyone attending the event. This initiative is aimed at closing the gap between students and the industry, giving the opportunity to businesses to really leave their mark and take on more of an active role in this year’s festival. We thank you in advance for considering our Sponsorship Package and look forward to hearing from you.
The ICA Festival Context The MCAST Institute for the Creative Arts was established in 2001, merging the expertise of the Art and Design Centre and the Salvatore Dimech School for Craftsmen. Ever since, students have organised a yearly exhibition, bringing all creative disciplines together to celebrate a year of creative work.
Distinct / Sponsor Pack / The ICA Festival Context
George Lewis
The ICA Festival Brand
Mission Statement
The ICA Festival emerged three years ago as a new approach to the annual exhibition held at the MCAST’s Institute for the Creative Arts.
The ICA Festival will be working towards building a bridge between MCAST ICA and the community; this will result in a better understanding of who we are and what we do. The festival will celebrate creativity and act as a platform to showcase the student’s hard work and collaboration with relevant stakeholders in the industry.
By changing the tone of voice and turning the exhibition into a creative arts festival, our end-goal is to increase brand perception and create an event that builds hype and anticipation for years to come.
Distinct / Sponsor Pack / The ICA Festival
It All Starts Here
Rotot
Distinct
The Sub-Brand: Distinct Festival Theme
Brand Inspiration
The 2019 edition of the ICA Festival presents Distinct. Distinct is a reference to the varied skill-sets that students attending their respective courses, and through various apprenticeships and work experiences, have developed.
Since the festival theme puts focus on each student’s individuality, the inspiration for the logo icon was derived from a fingerprint. Besides the visual representation of a fingerprint, the logo icon also features a monogram of various letterforms from the brand name itself within this same composition.
These acquired skillsets combined with each student’s personality result in individual differences and diversity that are critical to any organisation’s success in today’s competitive world.
Distinct / Sponsor Pack / The Sub-Brand: Distinct
The ICA Festival Location The chosen venue for this year’s ICA Festival is in one of the busiest areas in the city of Valletta and inside the national centre for creativity. This will hopefully not only gain the attention of passers-by and people working nearby but also art enthusiasts who have visited Spazju Kreattiv at St. James Cavalier in the past.
Seeing that the exhibition will be held at Spazju Kreattiv, our sponsors will benefit from a much wider area of exposure as Valletta offers the chance of exposing any brand to a vast array of potential clients from different industries.
Distinct / Sponsor Pack / The ICA Festival Location
Spazju Kreattiv
Sponsorship Benefits Visibility: Investing in local students means investing in your company’s future. In turn, the students will provide your brand with visible exposure throughout the entirety of the festival. Help us help you. Recognition: Be recognised in associated media and related events as a supporter of our initiatives for the ICA Festival.
Distinct / Sponsor Pack / Sponsorship Benefits
Voice your Opinion: Meet and get to know the ICA Festival team through structured events and informal meetings and be kept up to date with progress. Social Media: Be involved in our rapidly growing and influential social media strategy.
Spazju Kreattiv
Sponsorship Packages The ICA Festival will provide a month of free entertainment showcasing creative works to thousands of attendees. Guests will comprise the general public, up-andcoming creatives and industry professionals. Should you choose to contribute towards the festival, your company will be promoted in the months leading up to the event with mentions on social media, the festival website, advertising and other forms of marketing.
Distinct / Sponsor Pack / Sponsorship Packages
The ICA Festival’s aim is to organise and present an annual event that continues to promote and encourage creative endeavours, education and general appreciation for local talent. It provides a context where creatives from all areas of the industry meet a vibrant community of students.
Being part of the ICA Festival will allow you to stand out amongst attendees by prominently displaying your brand at the event. Instead of networking in the traditional way, a sponsorship will draw attendees’ attention directly to you.
Sponsorship Packages Guide The following chart is a detailed explanation of how each of the sponsorship packages is distributed. Follow this guide to determine which sponsorship pack is right for your budget and brand.
Distinct / Sponsor Pack / Sponsorship Packages Guide
Light
Regular
Bold
Heavy
€500
€1500
€3000
€5000
Facebook Logo - Regular Post Logo - Sponsored Post Story*4 Advertising Post*1 Instagram Logo - Regular Post Logo - Sponsored Post Story*4 Advertising Post*1 Website Footer Sponsors Page Promotional Videos Projection Mapping Print Material Invitations Posters Event Freebies Merchandise Roll-Up Banners Company Roll-Up Banner*2 On-site Presence Backdrop (Celebrity Wall) Catalogue*3 Logo – Sponsors Page
*1
The artwork for the Advertising Post must be supplied by the client themselves.
*3
For more information regarding the catalogue please see page 23.
*2
The Company Roll-Up Banners must be supplied by the client themselves.
*4
Your logo will be featured on our story for 24 hours on our social media platforms.
Light Package You will be recognised and rewarded in the following ways: / Regular post for your brand. This applies for both Facebook and Instagram. / Logo placement within the website sponsors page.
Distinct / Sponsor Pack / Light & Regular Packages
Regular Package You will be recognised and rewarded in the following ways: / Regular post for your brand and social media story. This applies for both Facebook and Instagram. / Logo placement within the website sponsors page and featured blogs.
/ On-site presence. / Logo placement within the sponsors page of the catalogues.
Bold Package You will be recognised and rewarded in the following ways: / Sponsored post for your brand and social media story. This applies for both Facebook and Instagram. / Logo placement within the website sponsors page and featured blogs. / Brand exposure via our promotional videos.
Distinct / Sponsor Pack / Bold & Heavy Packages
/ Logo placement on various print materials such as posters, merchandise, roll-up banners and backdrop. / Logo placement within the sponsors page of the catalogues. / On-site presence via a company roll-up banner.
Heavy Package You will be recognised and rewarded in the following ways: / Sponsored post for your brand, advertising post and social media story. This applies for both Facebook and Instagram.
/ Brand exposure via our promotional videos and projection-mapping. This is subject to permissions by the local council. / On-site presence via a company roll-up banner.
/ Logo placement within the website footer, sponsors page and featured blogs.
/ Logo placement within the sponsors page of the catalogues.
/ Logo placement on various print materials such as invitations, posters, merchandise, roll-up banners and backdrop.
/ Recognition as a main sponsor.
Catalogue Adverts The catalogue is a compilation of the students’ finest projects. It will be professionally designed and printed in full colour on adequate paper stock. Each of the fields of study exhibiting will have a dedicated catalogue with a circulation of approximately 500 physical copies per department. We are dedicating one-fifth of this booklet to advertising space, giving ample promotion to the sponsors.
Distinct / Sponsor Pack / Catalogue Adverts
In addition to this, the catalogue shall also be made available in digital format, further increasing its circulation to the festival’s entire online following. The prices listed overleaf are per department catalogue (i.e. one run of 500 catalogues), but however the option to buy advertisement space on multiple catalogues is also available.
Catalogue
Catalogue Size: A5 Portrait - 148mm (w) x 210mm (h) + 5mm Bleed. Artworks are to be supplied in the correct sizes indicated. All images are to be in high resolution and fonts converted to paths. Formats accepted are High RES PDF or JPEG (300 dpi). All colours have to be converted to CMYK to avoid colour fluctuations in printing.
Every effort will be made not to place competitive adverts on the facing page. Notwithstanding, no responsibility will be assumed by the festival organisers should this not be possible. Should you not be in possession of an artwork that meets these requirements we may design one for you against an additional donation discussed beforehand.
Sponsorship Agreement Confirmation is to be made as soon as possible. Artwork of the logo and full payment are to be sent by Tuesday 30th April 2019. No responsibility will be assumed if the logo does not reach the MCAST Institute for the Creative Arts prior to printing as stipulated by the given date.
Distinct / Sponsor Pack / Sponsorship Agreement
All donations are exclusive of VAT. Please complete the form opposite and send it to donations@icafestival.com and post a printed copy along with your donation to the MCAST Financial Controller at the address below: Finance Department MCAST Main Campus, Triq Kordin, Paola PLA 9032
Sponsorship Agreement Sponsorship Packages The below packages are available to an unlimited number of business or indipendent sponsors. Please indicate cleaerly which sponsor pack you have chosen by ticking the box.
Light €500
Regular €1500
Bold €3000
Heavy €5000
Catalogue *
Full Page Advert ( colour ) €150
Full Page Advert Inside Back Cover €300
Business Information Business Name:
Contact Name:
Address: Phone Number:
E-mail:
By signing this document I have read and agreed to the Terms & Conditions. Signature:
To meet printing deadlines all sponsorships must be received by Tuesday 30th April 2019 For more information contact info@icafestival.com * Catalogue advertsement spaces are subject to a first-come, first-served basis.
Date:
Terms & Conditions GDPR All content processed will be handled in accordance with GDPR.
Information such as competitions and sponsor posts are examples of this.
Information concerning one’s brand as well as private information of individuals will be processed for the public by appropriate agreement if required.
For more information about GDPR:
Distinct / Sponsor Pack / Terms & Conditions
www.mamotcv.com/PDF/ MamoTCV_Advocates_A_Brief_ Overview_of_the_EU_General_ Data_Protection_Regulation_ GDPR.pdf
Interpretation of Terms In these conditions of participation, the following terms shall have the following meaning:
/ ‘Participants’ shall refer to any sponsors who are willing to form part of this year’s ICA Festival.
/ ‘Organisers’ shall mean the MCAST Institute for the Creative Arts and its representatives, which may include administration, lecturers and students.
Venue Spazju Kreattiv Fondazzjoni Kreattività St James Cavalier Valletta, VLT 1060 Malta
Distinct / Sponsor Pack / Terms & Conditions
Sponsorship & Cancellation Organisers reserve the right to decline or to accept any application for sponsorship at the event without giving reasons for such refusal. If a participant decides to cancel their booking after confirmation, the organisers will not be able to refund any donations.
All donations and a signed Sponsorship Agreement Form must be submitted together at the time of booking by not later than 30 April 2019.
General Conditions All participants must submit their 250-word company profile to be featured on the Festival’s Website and Social Media by the deadline stated on the requirements form. Failure to submit a company profile by the specified deadline date will result in either a previous company profile being used (where applicable) or no profile being included within the designated packs.
Distinct / Sponsor Pack / Terms & Conditions
On confirmation of booking, all participants should send their logo in high resolution. Formats accepted are High RES PDF, JPEG (300 dpi), PNG or EPS. Failure to send your logo may result in it not being included on the relevant marketing material. Organisers also have the right to alter any logo to follow brand guidelines (either black or white) when deemed necessary.
Artworks, including the participants’ logo, will be sent by the organisers for approval if requested by the participant. Participants are entitled to one set of amendments to the artwork.
Contact Should you be unsure about certain details or require further information, please do not hesitate to contact the ICA Festival Team via email at info@icafestival.com
Distinct / Sponsor Pack / Contact
info @ i c a fe st i val2019. c om
i c a fe st ival2019. c om