How To Network Using LinkedIn Before Attending An Event

Networking doesn't have to start with meeting online or in-person at an event. Here are some tips to kick start a future relationship with potential clients, collaborators and referral partners well before the event!

Pre-event

Before the event build your personal brand awareness, connect and engage.

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3. Research about the event, from the speakers, to the organisation, sponsors, partners and potential attendees. Post about your intention to attend the event on LinkedIn (mention relevant people such as speakers, other attendees, organisers and sponsors). Make a list of people you want to meet at the event from the guest list.

Next get more specific;

Speakers

1.Find and connect with relevant speakers on LinkedIn using a message to give context such as how you know of them and what you are looking forward to, and even reference something they published. 2.Engage with a piece of their content via their Activity section.

Organisers

1.Follow their LinkedIn Company

Page. 2.Connect with context – referencing the upcoming event. 3.Comment on the post about the event. 4.If they are using the Event feature on their Page, hit Attend.

On the LinkedIn event review who is attending via the Networking tab.

View profiles – connect with conversations mentioning the event if relevant.

Join the conversation via the

Comments tab.

Review engagement on the post and connect with conversation, referencing their comment on the post.

Attendees

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Create a LinkedIn networking strategy including the three key phases of events; pre-event, live-event, and postevent.

How do you network before an event?

Jo Saunders Wildfire Social Marketing

0422 431 039

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