District 71 Training Jan 07 Joe Gibbs District 71 PRO 2006/07
Joe Gibbs 2006
5 Steps for Building Club Membership
1. Set Membership Targets
2. Find those prospects (PR)
3. Make every meeting a sales tool
4. Help them decide to join
5. Sign them up Joe Gibbs 2006
Promoting your Club
Personal contacts/word of mouth Press releases Member achievements Club Competition results New committees Social gatherings Local radio VEC booklets and night course listings Posters Joe Gibbs 2006
Promoting your Club
Door to door Leaflets Demonstration/Open nights Visit other Clubs and Societies Wedding Fairs Sign’s in your meeting location
“Toastmasters meet here“
Websites
Community Club
Joe Gibbs 2006
Targeted Marketing
Educational Institutions:
Self-improvement Groups:
Communications Skills, Presentations Building Self-Esteem
Corporate:
Leadership Skills, Meeting Organisation, Presentations
Joe Gibbs 2006
Targeted Marketing
Voluntary Organisations:
Life Coaching:
Meeting Organisation, Communication Skills Building Self-Esteem, Communication Skills, Leadership
Language Schools/Non-Nationals:
Developing and improving English Skills, Social Aspect
Joe Gibbs 2006
PR – Division Governor
Appoint Asst Div Gov Marketing
Overall image of TM
Large events – DG Visits, District Winners, etc
Assist new or weak Clubs
Create standard flyers, ad’s etc.
Encourage creative PR
Build contacts list for the Division Joe Gibbs 2006
PR – Area Governor
Encourage Clubs in your Area to help each other in combined PR activities.
Discourage harmful rivalry for Members
Support open nights in Clubs
Work with Asst Div Gov PR to help weak Clubs
Joe Gibbs 2006
PR – Club Member
Personal recommendation
Word of mouth
Wear a TM pin or badge
ALWAYS be an ambassador for Toastmasters !
Joe Gibbs 2006
Resources – Club
Last Years PRO !
Club Members
Freelance Reporters
Sales and Marketing
Writers
Contacts in other Clubs and Organisations
Bring a guest
Joe Gibbs 2006
Resources – D71
D71 Website
Quality Clubs Resource, Publicity
Sample Posters, Flyers
Radio Interviews
Press Releases –Tips and samples
PR Tips
Gary Sander’s 101 PR Tips.
District PRO Joe Gibbs 2006
Resources - TI
Promotional Material from TI Website
Information for Members, Public Relations
Let the World Know – TI’s Publicity Handbook
Can be Down loaded free in PDF format
Press Releases
International News
History & General Info Joe Gibbs 2006
For effective PR Remember AIDA
Attention
Interest
Create interest in the service we are offering
Desire
Grab the persons attention – eg Headline
Convert interest to a desire for what we offer
Action
Call to action and make it clear what that action is. Joe Gibbs 2006
PR Never sleeps
Effective PR needs to be
Planned
Professionally executed
Ongoing
Enjoy the Journey !
Contact: joe.gibbs@snapon.ie Joe Gibbs 2006