THE MATRIX A list of driving factors which could have an impact on one or more of the four key task areas. You can use the last column to do a self-assessment of your club’s activities. Marketing (MKT), External PR (EPR), Internal PR (IPR), Membership building & retention (MBR). Possible ‘fits’ shown with a tick, just as an example
MKT
EPR
IPR
MBR
Run a club membership survey Operate a web site Produce a club newsletter (print or on line) Have a club contact card (biz card size) Run a membership building campaign Register a new member with TMI within 3 weeks of joining Register educational qualifying with TMI within 3 weeks Have a guest information take-away pack Celebrate members’ TM achievements Have a club officer in charge of Competent Leadership Continuously promote the CL program Have a club member in charge of mentoring Send a club corporate Christmas card to external contacts Run a practical high quality education session Have a buddy for all first-time visitors Follow up on guests by email immediately after first visit Contact members absent from 2 or more consecutive mtgs Issue news releases Invite local civic luminaries as guests to meetings Post club information on external community web sites Post club flyers on community notice boards Incentivise members for introducing new guests Collaborate with business network organisations Collaborate with social network organisations Use Google Ads with club web site Have a site hit counter on web site Raise money (via a TM activity) for local charity Run a special open evening for new guests Give an interview on local radio Get a piece of editorial published in newspaper Post club meeting details in what’s on listings Have a program role / speech slot planning tool Discreetly find out why members leave Find out precisely where a new guest FIRST found your club Log which marketing / recruitment channels are best VPPR responsible for – tick columns that apply VPE responsible for – tick columns that apply VPM responsible for – tick columns that apply Club members responsible for – tick columns that apply
Has your club carried out this activity in the last six months?