2018 District Home Digital Media Kit

Page 1

DISTRICT HOME

DISTRICT HOME LUXURY

PROPERTIES

|

DISTINCTIVE

DESIGN

|

DC.

MD.

VA.

MEDIA KIT DISTRICT HOME MAGAZINE IS THE LEADING RESOURCE FOR TOP REALTORS, MODERN DESIGN, LUXURY LIVING, AND EXCLUSIVE REAL ESTATE LISTINGS IN THE DC METRO AREA. District Home Magazine | DC Office: 1028 33rd St NW, Suite 320, Washington, DC 20007 | PA Office: 166 South Main St, New Hope, PA 18938 reagan@districthomemagazine.com | districthomemagazine.com | 202.236.0749


DISTRICT HOME LUXURY

PROPERTIES

|

DISTINCTIVE

DESIGN

|

DC.

MD.

VA.

EVERY HOME HAS A STORY. WE HELP YOU TELL IT.

District Home Magazine is the leading resource for top realtors, modern design, luxury living, and exclusive real estate listings. DHM is a distinctive magazine for the savvy, stylish, and discerning homeowner. We do more than simply showcase a listing or advertise your business. Through an emphasis on beautiful design and clean aesthetics, we highlight every home, real estate specialist, design expert, and financial institution as if it were our own. With up to 10,000 copies per issue distributed nine times a year to the most sophisticated homeowners and businesses, DHM will be an important partner in your marketing strategy. We provide impact with style while respecting your advertising budget.

THE DMV IS OUR AUDIENCE.

Rapidly becoming the Manhattan of the Mid-Atlantic, Washington, DC and surrounding areas are vibrant, growing, and sophisticated metropolises that bring together some of the world’s most influential and diverse groups of individuals. The residents of the DMV are active and love luxury. They enjoy a wide variety of cultural activities and entertainment. They dine out frequently and entertain graciously at home. They surround themselves with comfort wherever they live and wherever they are. These are consumers who can afford the finest homes and services. District Home Magazine puts your business in front of these powerful consumers. They will look to DHM as the source book for all of their home needs.

TO ADVERTISE OR SUBSCRIBE, CONTACT DISTRICT HOME MAGAZINE TODAY: PUBLISHER

Reagan H. Smith reagan@dhmmedia.com 202.236.0749

ADVERTISING EXECUTIVE

Erin Kelly erin@dhmmedia.com 540.454.8540

DESIGN DIRECTOR

Monika Vinje monika.vinje@gmail.com 480.734.8268


DISTRICT HOME

DISTRIBUTION + CIRCULATION

10K PRINT COPIES

75% 10% 10% 5%

9 X PER YEAR

DIRECT DELIVERY TO PRIVATE HOMES

By advertising with District Home, you will gain access to some of the area’s most exclusive homeowners. Each issue of the magazine reaches single family homes tax- assessed above $1 million in the DC metro area.

DIRECT MAIL TO CUSTOM-SUPPLIED LISTS

Each advertiser may submit customized mail lists to target specific zip codes or neighborhoods they would like to reach. We accept a mail list of up to 100 of your top clients to receive the publication. Keep in touch with past and current clients by letting them know you are sending them a copy of the magazine. The magazine will have a “Courtesy of (Your Name Here)” sticker on the cover.

DIRECT MAIL TO PROFESSIONALS

Our distribution goes to the most elite industry experts, including the region’s top interior designers, architects, builders, landscape designers, and real estate brokers.

TARGETED COMMERCIAL DISTRIBUTION

DHM checks in at some of the area’s finest establishments, introducing its readers to you and your business. DHM distributes to select medical offices and high-end retailers, as well as the finest salons, spas, boutiques, coffee shops, mind & body studios, and restaurants in DC.

COMMUNITIES REACHED

HOTELS + PROFESSIONALS

WASHINGTON DC:

DELAWARE:

VIRGINIA:

MARYLAND:

THE RITZ-CARLTON W HOTEL JW MARRIOTT THE WESTIN THE MADISON EQUINOX SPORTS CLUB DC THE KENNEDY CENTER AVALON THEATRE

ALL NEIGHBORHOODS IN THE FOLLOWING: NW, NE, SW, SE MCLEAN, ALEXANDRIA, ARLINGTON, VIENNA, MIDDLEBURG, LEESBURG, IRVINGTON

REHOBOTH BEACH, BETHANY BEACH

POTOMAC, BETHESDA, OXFORD, ANNAPOLIS, CHEVY CHASE, FREDERICK

DIGITAL COPIES + DISTRIBUTION

24k

Number of industry professionals who receive the digital edition in an email campaign.

28k

Average digital impressions per issue.

EMBASSIES SALONS & SPAS BOUTIQUES DOCTORS & DENTISTS COFFEE SHOPS RESTAURANTS FURNITURE RETAILERS MIND & BODY STUDIOS


DISTRICT HOME

PRICING GUIDE To effectively reach your target market every time, we offer an advertising bundle, combining the power of print, digital, and social media.

District Home Magazine brings me leads from the most sought-after homeowners in the DC area.” - Jill Schwartz The Jill Schwartz Group, Compass

MULTI media COVERAGE Bundle

Standard

Full Page - Digital Edition

Submit 100 Addresses

Submit 100 Email Addresses

$100

10 Copies to Advertiser

5 Copies to Your Client

$30

Facebook Post Per Issue

$60

1 Free Footer Ad

$100

1 Cover Page Call out

$100

1 Free Branding Page

$650

Full Page - Print Edition

*Commit to an annual contract and receive the Bundle Bonus Package.

Standard Insertion TERM

TWO PAGE SPREAD

FULL PAGE

HALF PAGE

FOOTER

Single Insertion

$1400

$750

$550

$125

4 Issues

$1200

$650

$450

$100

9 Issues

$1000

$550

$350

$75

Premium Insertion TERM

COVER PACKAGE

*Cover photo, 2 pg interior spread, and 18x24 cover poster

Single Insertion 4 Issues 9 Issues

$3000 -

INSIDE FRONT COVER / INSIDE FRONT COVER SPREAD

$1500 / $2000 $1250 / $1750 $1000 / $1500

INSIDE BACK COVER

BACK COVER

$1250 $1000 $750

$2000 $1750 $1500

INTERIOR PREMIUM PAGE/ INTERIOR PREMIUM SPREAD

$950 / $1700 $850 / $1550 $750 / $1350


DISTRICT HOME

WANT TO PARTICIPATE IN REALTORS REVEALED?

Let your buyers and sellers know what you’re really made of! With an annual contract, you can choose one issue out of the year to receive your Realtors Revealed feature at no additional cost.

realtorsREVEALED

with Mandy A native of North Carolina and diehard Tar Heels fan, Mandy lives in Mt. Pleasant with her husband and three adorable children. She loves taking advantage of all the city has to offer, from shopping in local markets like Each Peach Market to dining at fantastic restaurants like Le Diplomate and Mirabelle. Mandy supports the city in other ways, as well; she’s actively involved in several local charities, including Fair Chance and D.C. Wise. When she’s not in D.C., you’ll find her visiting her parents in Florida, vacationing with the kids in Puerto Rico, and jetting to Miami with her husband.

and David David loves to travel and believes the right companions are more important than any given locale. His favorite destinations include any place that offers food and adult beverages brought poolside so he can stay buried in his Kindle. He considers himself shy unless he’s talking about real estate or trying to make someone laugh, his favorite pastime. He thinks that the National Arboretum is the best place in the city even without air-conditioning, and is still proud he’s an Eagle Scout.

expand your NETWORK

LOOKING FOR INNOVATIVE MARKETING AND BRANDING SOLUTIONS? DHM will build and manage your marketing portfolio. DHM MEDIA GROUP ELITE CLIENTS

Logo Design Experiential Event Planning Marketing Services Digital Solutions Print Collateral

Long and Foster • Taylor Agostino Group • Jill Schwartz Group • The Mandy and David Team • Neighborhood Legal Services Program • International Civil Society Action Network • Spectrum Management

Graphic Design Services Social Media Strategy Brand Management Strategic Communications

To see a complete list of DHM's clients please visit DHMmedia.com

Transforming vision into reality.

Contact DHM Media Group For A Free Consultation Today! DHMMEDIA.COM 202.236.0749 1028 33 St NW | WDC 20007 rd


DISTRICT HOME

SCHEDULE

ISSUE

EDITORIAL SCHEDULE

Elite Realtors

Top Realtors of the DMV

Spring I

Before & After Designs

Spring II

Outdoor Living

Summer I

Redefining Luxury

Summer II

Top Destinations

Escapes

Second Home Spotlight

Fall I

Back to School

Fall II

Best in Design

Holiday

Home for the Holidays

GENERAL POLICIES •A credit card number must be on file with DHM to reserve space and will be charged if an invoice is not paid within 5 business days. •All invoices are due upon receipt. •Advertiser and advertising agency must comply with payment and credit terms. •If creative deadline is not met, the advertiser may be charged the full amount of the advertisement whether or not an advertisement runs. •No cancellations will be accepted after space reservation deadline. Contracted advertising must run within 1 year from date of signature to honor contracted rate. •DHM will not ensure that an advertisement will appear if an advertiser has not met published deadlines.

•DHM is not responsible for advertisements not meeting our electronic submission requirements. •DHM will not be liable for omitted copy or merchandise incorrectly priced through error, nor will DHM be liable if goods sold for incorrect prices. •The publisher reserves the right to revise or refuse any advertisement for publication. •Advertisers and advertising agencies will indemnify and hold harmless DHM, its offices, agents, employees, and contractors for all contents supplied to the publisher, including text, representations, illustrations of advertisements printed, and for any claims arising from the contents, including but not limited to defamation, invasion of privacy, copyright infringement, and plagiarism.

•DHM will not be liable for any damages if an advertisement fails to appear. •DHM will have no liability to the advertiser in the event the publication or distribution of the magazine is omitted for any reason. •Errors and credit requests must be reported no later than 5 business days after date of publication. •All rates are net and include standard layouts from our catalogue of templates. Visit www. districthomemagazine.com/templates to view our templates. Page design includes one round of changes and a digital proof provided via email. Any additional changes are charged at $50/change.


DISTRICT HOME

AD SPECS + DIMENSIONS Finished Trim Size: 9 w x 10.875 h

(All dimensions are in inches width by height)

Spread

Full Page

Bleed

18.25 w x 11.125 h

9.25 w x 11.125 h

Trim

18 w x 10.875h

9 w x 10.875 h

Live

17.5 w x 10.375 h

8.5 w x 10.375 h

Half Page/Vertical

Half Page/Horizontal

Bleed

4.625 w x 11.125 h

9.25 w x 5.688 h

Trim

4.5 w x 10.875h

9 w x 5.438 h

Live

4 w x 10.375 h

8.5 w x 4.938 h

9.25 w x 2.844

Trim

9 w x 2.594

Live

8.5 w x 2.094

marketing MATTERS INNOVATIVE solutions

Footer Bleed

ALL about BRANDING

FILE FORMATS

SENDING YOUR FILE

Files may be submitted in any of these three formats. • PDF (must meet PDF/X-1a standards) single pages • InDesign (type converted to outlines) package all source files • EPS (type converted to outlines) all source files embedded

Please email files smaller the 10MG to erin@dhmmedia.com. Files larger than 10MG must be uploaded to our Dropbox folder. Your sales rep will send you an email invitation from Dropbox to join a shared folder. Once you receive the email, follow the directions to create an account.

AD SUBMISSION CHECKLIST—REALTORS

In order to make the ad design as easy as possible, we have provided a checklist below. If you have any questions, please do not hesitate to contact our production manager at 202.236.0749. REALTOR NAME

PHONE NUMBERS

COMPANY ADDRESS WEBSITE URL

AGENCY DISCLAIMER

COMPANY TELEPHONE NUMBER

REALTOR HEADSHOT (if applicable)

LISTINGS

EMAIL ADDRESS

REALTOR LOGO (if applicable)

REAL ESTATE AGENCY LOGO

HIGH RESOLUTION PHOTOS (300 DPI or more), include house address in photo name PROPERTY DESCRIPTIONS FULL PROPERTY ADDRESSES (with street and city) PROPERTY PRICES (if applicable)


DISTRICT HOME

DISTRICT DISTRICT HOME MAGAZINE

District Home Magazine | DC Office: 1028 33rd St NW, Suite 320, Washington, DC 20007 | PA Office: 166 South Main St, New Hope, PA 18938 reagan@districthomemagazine.com | districthomemagazine.com | 202.236.0749


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