Jessica Zweig SimplyBe. Agency

AN AUTHENTIC PERSONAL BRAND

Why Every Real Estate Agent Can't Live Without One

“AUTHENTICITY.”

The buzzword of today’s marketer.

But when it comes to personal branding, the name of the game is and always will be authenticity. Authenticity isn’t just a buzzword, in fact, or a nice-to-have. It’s a non-negotiable.

As far as industries go, anyone can benefit from building their personal brand online today—and my company, SimplyBe. Agency has worked with leaders in many of them. However, the perfect industry for personal branding is Real Estate. The individuals who guide us to find our ideal homes and help us to make our lifestyle daydreams a reality—you have to trust those people. And in order to trust those people, you need to know those people. Personal branding is so necessary for you as an agent because, at the end of the day, you are responsible for driving your own business.

And the truth is, there are hundreds of thousands of realtors out there. So how do you stand out in a sea of people who sell the exact same product to the exact same client as you?

With a clear, authentic and intentional personal brand.

At SimplyBe., an award-winning, multinational personal branding firm, we have cracked the code on how to brand oneself in a way that is truly authentic and positions you as an expert. making it about yourself.) On the other end of the spectrum, some position themselves as the two-dimensional professional neighborhood expert who, frankly, comes off robotic and inhuman. (Read: making it about the transaction).

So then how do you blend your value, your humanity and your expertise in an authentic way? That’s where SimplyBe. comes in.

Your personal branding is born through a foundational brand identity that informs your messaging and ultimately conceptualizes your go-to-market strategy. This work informs all facets of your marketing efforts—mailers, digital ads, emails—but also one of the most influential marketing tools of our time: social media. Social media allows you to scale both your brand and your time (which is a nonrenewable resource). And as busy agents, we know that your time, especially, is precious.

It might seem overwhelming to get this balance right or to even get started. But you don’t need to be an expert in social media—you just need to continue to be an expert in Real Estate. SimplyBe. can help you simplify your social media fears and break down the process, step by step, through our strategies, formulas, tactics, and frameworks.

Which is why we are so excited to be partnering with Long and Foster—a leading real estate brand that recognizes the need for this work and the potential it can bring to their agent base. Through our year-long partnership SimplyBe. will be training Long and Foster agents on a consistent month-to-month basis to bring them the most relevant, up-to-date personal branding, social media & digital marketing strategies. Our trademarked branding methodologies cover brand messaging, strategy, visual aesthetic, content creation, PR, and—you guessed it— social media and best practices for your agent platform on TikTok to Linkedin.

What we love so much about our partnership with Long and Foster is that they know their values. Their number one focus in 2022 is the agent experience. Our partnership is right on time, as it will inspire their agent base to get to know themselves on a deeper level, encouraging them to lead with their unique authenticity. Paired with our tactical branding strategy, they’ll be equipped to carve out their unique spaces in their markets, attracting the right clients and finding success. That’s the winning formula: where strategy and authenticity meet.

Believe it or not, It’s quite simple. We are thrilled to partner with Long and Foster in 2022 and beyond as we elevate their agent experience through the power of personal branding. For more information on SimplyBe., visit simplybeagency.com

Jessica Zweig is the CEO of SimplyBe. Agency, an international award-winning personal branding with offices in Chicago and Nashville, serving clients across the globe. Jessica was named a Personal Branding Expert by Forbes, 2020s Most Notable Entrepreneur by Crain’s, a Top Digital Marketer to Watch by Inc., and the 2018 and 2019 Stevie® Award winner for “Female Entrepreneur of the Year.” She is the author of the #1 best-selling book, “Be. - A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” published by Sounds True (Macmillan).

SimplyBe. Agency helps its clients, ranging from corporate executives to entrepreneurs and creatives, to become recognized, industry experts and thought leaders. Jessica facilitates soldout workshops and global masterminds, speaking on the power of personal branding to corporations such as Google, Verizon, Salesforce, Pinterest, Morningstar, Mars, Blackstone, EQ Office, Motorola, Beam Suntory, Nike, Red Bull, the Chicago Tribune, Virgin, Bank of America and hundreds more.

Her work has been featured in the Washington Post, The Newsette, MarketWatch, Business Insider, Thrive Global, and Create + Cultivate, among other publications. She is a regular correspondent on FOX, ABC, NBC, and WCIU networks as a personal branding and social media expert. She also hosts the top-ranked branding podcast, “The SimplyBe. Podcast,” where she interviews today’s top entrepreneurs, CEOs, influencers, thought leaders, and authors on how to build your brand and live your best, most authentic life.

On a mission to debunk the perception that personal branding is an act of vanity, Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future. To learn more about Jessica, visit jessicazweig.com.