AN
AUTHENTIC
PERSONAL
BRAND Why Every Real Estate Agent Can't Live Without One
“AUTHENTICITY.” The buzzword of today’s marketer. But when it comes to personal branding, the name of the game is and always will be authenticity. Authenticity isn’t just a buzzword, in fact, or a nice-to-have. It’s a non-negotiable. As far as industries go, anyone can benefit from building their personal brand online today—and my company, SimplyBe. Agency, has worked with leaders in many of them. However, the perfect industry for personal branding is Real Estate. The individuals who guide us to find our ideal homes and help us to make our lifestyle daydreams a reality—you have to trust those people. And in order to trust those people, you need to know those people. Personal branding is so necessary for you as an agent because at the end of the day, you are responsible for driving your own business. And the truth is, there are hundreds of thousands of realtors out there. So how do you stand out in a sea of people who sell the exact same product to the exact same client as you? With a clear, authentic and intentional personal brand. At SimplyBe., an award-winning, multinational personal branding firm, we have cracked the code on how to brand oneself in a way that is truly authentic and positions you as an expert. Many people take it a little too far and run the risk of oversharing TMI (too much information) without adding value. (Read: 18 | DISTRICTHOMEMAGAZINE.COM
making it about yourself.) On the other end of the spectrum, some position themselves as the two-dimensional professional neighborhood expert who, frankly, comes off robotic and inhuman. (Read: making it about the transaction). So then how do you blend your value, your humanity and your expertise in an authentic way? That’s where SimplyBe. comes in. Your personal branding is born through a foundational brand identity that informs your messaging and ultimately conceptualizes your go-to-market strategy. This work informs all facets of your marketing efforts—mailers, digital ads, emails—but also one of the most influential marketing tools of our time: social media. Social media allows you to scale both your brand and your time (which is a nonrenewable resource).And as busy agents, we know that your time, especially, is precious. It might seem overwhelming to get this balance right or to even get started. But you don’t need to be an expert in social media—you just need to continue to be an expert in Real Estate. SimplyBe. can help you simplify your social media fears and break down the process, step by step, through our strategies, formulas, tactics and frameworks. Which is why we are so excited to be partnering with Long and Foster—a leading real estate brand that recognizes the need for this work and the potential it can bring to their agent base. Through our year-long partnership SimplyBe. will be training Long and Foster agents on a consistent month-to-month basis to bring them the most relevant, up to date personal branding, social media & digital marketing strategies. Our trademarked branding methodologies cover brand messaging, strategy, ELITE REALTORS 2022
