2020 Escape the District Media Kit

ANNUAL EDITION

THE

2020

DISTRICT

INAUGURAL EDITION find balance. live life.

ESCAPE THE DISTRICT IS THE #1 ANNUAL RESOURCE FOR DMV HOMEOWNERS LOOKING TO PURCHASE LUXURY SECOND HOME PROPERTIES.

about us 10k

Print copies

24k

Number of industry professionals who receive the digital edition.

28k

Average digital impressions

As an annual publication, Escape the District is the leading resource for your home away from home, investment properties, top realtors, modern design, exclusive retreats and real estate outside of the DMV area. It is a distinctive magazine for the elite, stylish and distinguished homeowner.

We do more than simply advertise your listing or business. Through an emphasis on beautiful design and clean aesthetics, we highlight every home, real estate specialist, design expert and financial institution as if it were our own. With up to 10,000 copies distributed to the most sophisticated homeowners and businesses, we will be an important partner in your marketing strategy.

distribution

+ circulation

75%

10%

10%

5%

DIRECT-DELIVERY TO PRIVATE HOMES

DIRECT-MAIL TO CUSTOM-SUPPLIED LISTS

DIRECT-MAIL TO PROFESSIONALS

TARGETED COMMERCIAL DISTRIBUTION

By advertising with Escape the District, you will gain access to some of the area’s most exclusive homeowners. Each issue reaches single family homes tax- assessed above $2 million in the DC metro area.

Each advertiser may submit customized mail lists with up to 100 of your top clients to distinct areas.

Keep in touch with clients by letting them know you are sending them a copy. The magazine will have a “Courtesy of (Your Name Here)”sticker on the cover.

Our distribution goes to the most elite industry experts, including the region’s top interior designers, architects, builders, landscape designers and real estate brokers.

Escape the District checks in at some of the area’s finest establishments, introducing its readers to you and your business. We distribute to select medical offices and high-end retailers, as well as the finest salons, spas, boutiques, coffee shops, mind & body studios and restaurants in DC.

audience COMMUNITIES REACHED WASHINGTON DC:

DELAWARE:

VIRGINIA:

MARYLAND:

ALL NEIGHBORHOODS IN NW, NE, SW, SE MCLEAN, ALEXANDRIA, ARLINGTON, VIENNA, MIDDLEBURG, LEESBURG, IRVINGTON

REHOBOTH BEACH, BETHANY BEACH POTOMAC, BETHESDA, OXFORD, ANNAPOLIS, CHEVY CHASE, FREDERICK

HOTELS + PROFESSIONALS

The DMV is our audience. Rapidly becoming the Manhattan of the Mid-Atlantic, Washington, DC and surrounding areas are vibrant, growing and sophisticated metropolises that bring together some of the world’s most influential and diverse groups of individuals.The residents of the DMV are active, love luxury and enjoy a wide variety of cultural activities and entertainment. Escape the District puts your business in front of these powerful consumers and will persuade them to get the dream home they’ve always wanted.

THE RITZ-CARLTON W HOTEL JW MARRIOTT THE WESTIN THE MADISON

EQUINOX SPORTS CLUB DC THE KENNEDY CENTER AVALON THEATRE EMBASSIES SALONS & SPAS

Whether you’re looking to simply advertise a property or add a personal touch to your page, our features can take your listing to the next level. Our editorial staff will guide you through the process of creating a thoughtful and effective advertisement that feels like an editorial feature.

editorials

BOUTIQUES DOCTORS & DENTISTS COFFEE SHOPS & RESTAURANTS FURNITURE RETAILERS MIND & BODY STUDIOS

Q&A with the Top Realtors Outside of the DMV Predictions for 2020 What’s Trending Across the Market

page placement TERM

Annual Insertion

STANDARD INSERTION TWO PAGE SPREAD

FULL PAGE

HALF PAGE

FOOTER

Please call or email us for pricing.

TERM

Annual Insertion

PREMIUM INSERTION COVER PACKAGE

*Includes cover photo, 2 pg premium spread, and 18x24 cover poster

INSIDE FRONT COVER PAGE/2 PG SPREAD

INSIDE BACK COVER

BACK COVER

INTERIOR PREMIUM PAGE/2 PG SPREAD

release

schedule

SPACE RESERVATION

MATERIAL DEADLINE

DIGITAL DISTRIBUTION

06/05

06/12

06/18

ad specs

Complimentary design service is always available for your advertisement. If you wish to submit your own ready-made ad, please follow the guidelines below.

Spread BLEED 18.25” w x 11.125” h

Full Page

Half Page/Horizontal

Half Page/Vertical

Footer

9.25” w x 11.125” h

9.25” w x 5.688” h

4.625” w x 11.125” h

9.25” w x 2.844” h

4.5” w x 10.875” h

9” w x 2.594” h

4” w x 10.375” h

8.5” w x 2.094” h

TRIM

18” w x 10.875” h

9” w x 10.875” h

9” w x 5.438” h

LIVE

17.5” w x 10.37”5 h

8.5” w x 10.375” h

8.5” w x 4.938” h

FILE FORMATS

GENERAL POLICIES

Files may be submitted in any of these three formats.

• PDF (must meet PDF/X-1a standards) single pages or spread • InDesign (type converted to outlines) package all source files • EPS (type converted to outlines) all source files embedded

• A credit card number must be on file with DHM to reserve space and will be charged if an invoice is not paid within 5 business days.

• All invoices are due upon receipt.

• Advertiser and advertising agency must comply with payment and credit terms.

• If creative deadline is not met, the advertiser may be charged the full amount of the advertisement whether or not an advertisement runs.

• No cancellations will be accepted after space reservation deadline. Contracted advertising must run within 1 year from date of signature to honor contracted rate.

• DHM will not ensure that an advertisement will appear if an advertiser has not met published deadlines.

• DHM is not responsible for advertisements not meeting our electronic submission requirements.

• DHM will not be liable for omitted copy or merchandise incorrectly priced through error, nor will DHM be liable if goods are sold for incorrect prices.

• The publisher reserves the right to revise or refuse any advertisement for publication.

• Advertisers and advertising agencies will indemnify and hold harmless DHM, its offices, agents, employees, and contractors for all contents supplied to the publisher, including text, representations, illustrations of advertisements printed, and for any claims arising from the contents, including but not limited to defamation, invasion of privacy, copyright infringement, and plagiarism.

• DHM will not be liable for any damages if an advertisement fails to appear.

• DHM will have no liability to the advertiser in the event the publication or distribution of the magazine is omitted for any reason.

• Errors and credit requests must be reported no later than 5 business days after date of publication.

• All rates are net and include standard layouts from our catalogue of templates. Page design includes one round of changes and a digital proof provided via email. Any additional changes are charged at $50/change.

Black text should be 0% Cyan, 0% Magenta, 0% Yellow and 100% Black. DO NOT use “Rich Black” 4-color black in your ad as it may result in obscured text.

SUBMITTING MAILING LISTS Please email your SOI mailing list to natalie@dhmmedia.com in an Excel or Numbers spreadsheet in the following format: Name Line 1, Name Line 2, Street Address, City, State, Zip.

SENDING YOUR FILE Please email ad files to natalie@dhmmedia.com. Files larger than 10MG may need to be uploaded to our Dropbox folder. Your sales rep will send you an email invitation from Dropbox to join a shared folder. Once you receive the email, follow the directions to create an account.

Files should be set up as the “Trim” dimensions of your selected ad size with .125” bleed. Margins should be set to .25” to keep all content within the “Live” area.

Escape the District | 1028 33rd St NW, Suite 320, Washington, DC 20007 info@dhmmedia.com | districthomemagazine.com | dhmmedia.com | 202.236.0749