NEW Long & Foster Services

NEW Long & Foster Services

Introducing Marketing, Media & Events Team On-Boarding Services Technology Support + Services Agent Services Group Marketing Services Complimentary Services

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IS PROUD TO PRESENT

MARKETING MEDIA & EVENTS TEAM Real Marketing in Real Time.

print & digital solutions, website maintenance, social media updates, event design, and tech support. available 24/7.

Meet the Specialists • • • • • • • • • •

ASG Contact: First Last | 123.456.7890 | first.last@lnf.com Technology Support Specialist First Last | 123.456.7890 | first.last@lnf.com Marketing Specialist First Last | 123.456.7890 | first.last@lnf.com Onboarding Specialist First Last | 123.456.7890 | first.last@lnf.com Listing Presentation Specialist First Last | 123.456.7890 | first.last@lnf.com Free Services Specialist First Last | 123.456.7890 | first.last@lnf.com 24 Hr. Hotline Specialist First Last | 123.456.7890 | first.last@lnf.com Printer Specialist First Last | 123.456.7890 | first.last@lnf.com Social Media Specialist First Last | 123.456.7890 | first.last@lnf.com Photography/ Videography Vendor First Last | 123.456.7890 | first.last@lnf.com

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For more information, contact the Marketing, Media & Events Team at:

MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015

ON-BOARDING SERVICES

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ON-BOARDING FLOWCHART

INTRODUCING

Core Services will now be a primary component of our on-boarding process.

WELCOME TO L&F Meeting with manager

Process licensing, all paperwork, and listing transfers Meet with Office Admin Schedule meeting with Onboarding Team at Washington Metro Regional Office

Meet Onboarding Team Schedule meetings with Tech Team and Marketing Team

Meet Marketing Team

Meet Tech Team Schedule Training Classes

Set up Business Plan

Set up meetings with core partners & mentor

Meet with Manager

Meet Mentor

Meet Core Partners

ON-BOARDING WELCOME KIT

With a one time fee of $295 you will receive the following items: Print

Other Perks

• • • • •

• • • • • • • • • • •

500 Business Cards 50 Announcement Cards 1 Announcement Ad in Local Paper Name Tag L&F Gift Bag

Digital • • • • •

Personalized Agent Website Personalized Announcement Video L&F Social Media Placement L&F App Personalized Welcome E-blast

Tech Tools • • • • • • • • • •

LNF.café.com Your.Home Presentation Pro Back Agent Moxi Engage Rezora AdWerx Quantum Digital Success Path Training Lnfstorefront.com E-Agent

New Headshot Agent Profile/ Bio Writing Assistance Access to Core Services- Lending, Mortgage Settlement Insurance Agent Services Group Graphic Design Services Complimentary Build Your Business Workshops Easy Access to Continuing Education Personalized Business Plan Personalized Marketing Plan

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For more information, contact the Marketing, Media & Events Team at:

MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015

TECHNOLOGY SUPPORT + SERVICES

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SERVICES DESCRIPTIVE PROPERT Y HEADLINE 123 ANY STREET, ANY TOWN, US 99999 $3,200,000

FIRST LAST NAME

#1 Agent in Anywhere Region

SUBHEADLINE - DETAILS ON PROPERTY

NEW LISTINGS

c. 123.456.7890 | h. 456.789.1234 name@domainname.com urladdress.com

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Name Office 567.890.1234 5678 9th St NW Washington, DC 20000 longandfoster.com Long & Foster. For the love of home.™

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#fo r t h e love o f h o me

longandfoster.com | 20 Chevy Chase Circle NW | Washington, DC 20015

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# fo r t h e l ove o f h o m e longandfoster.com

Our team of experts is here to help you. Whether you’re looking to troubleshoot a problem or you need assistance setting up a new program, our team is available around the clock to offer you agent-specific technology support.

EMAIL

MOXI

REZORA

DATABASE MANAGEMENT

DIGITAL LISTING PLATFORMS

SOCIAL MEDIA

HOMEVISIT

AGENT WEBSITE

WORK WITH US 3 WAYS WE CAN HELP YOU

EMAIL

PHONE

IN-PERSON

Email is a great option for agents who don’t have the time or need for in-person or over-the-phone assistance. If you’re looking for a quick fix to a system hiccup or a tutorial on setting up and maintaining an Instagram account, emailing our team is the perfect option.

Be sure to include any images or screenshots of your issue, and our team will respond within 24 hours.

When you need step-by-step guidance through an issue, we recommend scheduling a phone consultation. This allows our team to walk you through the problem with a personalized approach and at your own pace. To assist with the phone consultation, you are also able to email supporting images or screenshots to techsupport@lnf.com prior to your scheduled phone call.

Sometimes the best way to handle a problem is in-person.

Meet with one of our trained professionals for hands-on problem solving assistance.

Our patient team is happy to walk you through the issue and give you the tools to prevent future problems.

Email us at: techsupport@lnf.com

To schedule a phone consultation, visit: techsupport.lnf.com

To schedule an in- person consultation, visit: techsupport.lnf.com

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For more information, contact the Marketing, Media & Events Team at:

MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015

AGENT SERVICES GROUP CONCIERGE SERVICE FOR AGENTS

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Leading the Way We understand that your time is at a premium, which is why we’ve created the Agent Services Group. Our objective is to make the real estate transaction easier for you, the agent. With so many details that go into every transaction, it’s important for you to have as many resources as possible to support you and your clients. With out custom marketing plan, you can focus on working with your clients and closing the deal.

All of our coordinators have broad knowledge of the real estate industry and all of the processes and tasks that it takes to run a successful real estate business. They can perform the chores that take up time that you should be spending with your clients.

With us, you can lighten your load today, so that you can sell more and grow a better tomorrow.

Listing Support • • •

•

• •

Process all listing docs, mail copy of listing agreement with thank-you letter to seller.

Upload all docs electronically, allowing 24/7 access from anywhere for agent.

Schedule stager, photographer, home inspector, sign placement, and other pre-listing appointments to implement agent’s marketing plan.

Order property brochures, domain name for property website and schedule open houses and/or broker opens.

Enter listing information including photos, videos and disclosures into MRIS. Implement marketing plan as developed with agent.

Marketing Database Management • • • • •

Build and maintain the agent’s Sphere of Influence (SOI) database.

Develop and implement a 12-month mailing and/or emailing campaign to SOI. Coordinate with graphic designer or other vendor to produce marketing pieces and implement plan.

Update Sphere of Influence database.

Assist in developing and implementing a direct mail program to farming area.

Contract/Post-Closing Services •

Process contracts, enter into transaction management platform — includes completion of case sheet.

•

Send complete package of all documents to client.

•

Place all contract contingencies, deadlines and closings on agent’s calendar.

•

Schedule inspections (home, radon, termites, well/ septic).

•

Notify purchaser of all pertinent dates for inspections.

•

Send required docs to lender, title and insurance companies as required.

•

Mail closing letter to buyer and seller with detailed instructions for closing.

•

Process closing disclosure or HUD-1.

•

Submit contract information changes to database management person.

AGENT SERVICE GROUP PLAN A • • • •

$200 Month, minimum 6 month contract. Month to month after initial 6 months.

Additional $100 for every transaction opened (Listing, Contract, Listing UC).

Rentals are included in monthly fee and are not counted as transaction.

Includes FREE Rezora account for agent.

AGENT SERVICE GROUP- PLAN B • • •

•

$200 Month, minimum 6 month contract. Month to month after initial 6 months.

Listing Support and Post-Closing Services are not included.

Includes Marketing/Data Base Management Services as outlined in brochure and an additional 2 hours per month in Social Media/Electronic Marketing Platform Support.

Includes FREE Rezora account for agent.

AGENT SERVICE GROUP- PLAN C

Agent Service Group + Marketing Services •

Pricing & Services TBD

THE BENEFITS OF JOINING ASG Service Provided

ASG

A La Carte

New Agent On-boarding

$295

$295

Transfer Agent On-boarding

Complimentary

Complimentary

Technology/Database Management:

Small Group Training

Complimentary

Complimentary

Moxi Training to include data import

Included

$50 Flat Fee

Agent Website Set-Up to include new photo and bio

Included

Complimentary

Other one on one Technology Training

Included

$50 Hour

Included

Complimentary

Photo/Design and Print Services:

Updated Professional headshot

Listing Package (Photos, Virtual Tour, Floor Plan Online, Fact 20% discount Sheets, Brochures, and 200 Just Listed Cards)

As Per Price Sheet

Fact Sheet/Brochure Design

Included

$25 Flat Fee

Personal Brochure/Marketing Material Design

Included

$50 Hour

ASG

A La Carte

Communication Services:

Press Release or Ad Copy Writing

Included

$50 Hour

Rezora Custom Template Design

Included

$50 Hour

Social Media Training and On-going Support

Included

$50 Hour

Bio Refresh

Included

Complimentary

Marketing Specialist:

Annual Marketing Plan Development

Included

Complimentary

Monthly Marketing Plan Review and Implementation

Included

$50 Hour

Listing Presentation Preparation (Under $1M, over $1M is Included provided by Luxury Alliance Group)

$50 Flat Fee

Transaction Management Services:

Assigned Coordinator

Included

Not Available

New Listing

$100

$250

Contract to Close, Listing

$100

$250

Contract to Close, Buy Side

$100

$250

Included

$25 Flat Fee

Rental Processing

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In today’s hectic and high-powered world of real estate, you may feel that there are not enough hours in the day to get the job done. That’s where a transaction coordinator can be of use. Let us manage certain real estate tasks so you can have more time to focus on what matters most … your clients!

For more information, contact your manager or email:

ASGinfo@LNF.com

MARKETING SERVICES

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SERVICES The Marketing, Media & Events Team is here to save you time and money while building your brand with professional, experienced designers.

AGENT MATERIALS

PROPERTY MATERIALS

DIGITAL MARKETING SERVICES

WEBSITE MANAGEMENT

SOCIAL MEDIA MANAGEMENT

VIDEO PRODUCTION

WORK WITH US

On-Going Support

Product Launch

Determine Schedule of Deliverables

Enroll in Program

Product Consultation

Material Procurement

Ongoing Schedule Determined

PRINT MARKE TING

A G E N T M AT E R I A L S CREATE + MAINTAIN YOUR PERSONAL BRAND.

A la carte: $50 per hour*

Stationery Business cards Pre-listing presentations Branding advertisements

P R O P E R T Y M AT E R I A L S LET YOUR LISTINGS SPEAK FOR THEMSELVES.

A la carte: $50 per hour unless otherwise noted.*

Just Listed postcards Fact sheets - $25 flat fee Property brochures - $25 flat fee Just Sold postcards

*Hourly fee is for turnaround times greater than 48 hours. For a 48 hour turnaround, rate is $60 per hour. For a 24 hour turnaround, rate is $75 per hour.

WORK WITH THE INDUSTRY’S BEST We offer an in-house Listing Presentation Specialist to give you the professional treatment that grabs attention and moves inventory faster.

D I G I TA L MARKE TING

LISTING MARKE TING

For listing photography + videography, HomeVisit is our preferred vendor.

A la carte: $50 per hour*

Upload properties to listing platforms (Zillow, Trulia, Realtor.com, etc.)

Branded email blasts Open house e-vites

Online advertising

SOCIAL MEDIA A la carte: $50 per hour*

Account creation + maintenance for: Facebook

Instagram

Twitter

LinkedIn

WEBSITE MAINTENANCE A la carte: $50 per hour*

Website creation + maintenance

Blog content creation

Listing uploads

D I G I TA L D E S I G N A la carte: $50 per hour*

Branding videos

Logo design

Infographics

Digital style guide

*Hourly fee is for turnaround times greater than 48 hours. For a 48 hour turnaround, rate is $60 per hour. For a 24 hour turnaround, rate is $75 per hour.

EVENT DESIGN

AGENT EVENTS A la carte: $50 per hour*

Vendor coordination, event marketing, on-site logistics, and printed/digital materials for: Cocktail parties

Anniversary parties

Block parties

Holiday parties

Charitable fundraisers

...and more

Shred Days

PROPERT Y EVENTS A la carte: $50 per hour*

Vendor coordination, event marketing, on-site logistics, and printed/digital materials for: Open houses

Welcome to the Neighborhood parties

Building launch parties

...and more.

*Hourly fee is for turnaround times greater than 48 hours. For a 48 hour turnaround, rate is $60 per hour. For a 24 hour turnaround, rate is $75 per hour.

AVA I L A B L E P L A N S For a la carte pricing, please refer to prices listed in previous pages.

Please contact Reagan Smith for more information or to enroll in a plan: 202.236.0749 | reagan@dhmmedia.com

W E LC O M E A B O A R D

O ne -t i m e cost of T BD

Stationery Business Cards Pre-listing presentation Social media account creation Website creation

F R O M L I S T I N G TO C LO S I N G

T BD p e r prop e r t y

Property brochures Property fact sheets Property postcards Open house e-vite Upload properties to listing platforms + personal website *Add on property video for $200

M A I N TA I N I N G E XC E L L E N C E Website maintenance Social media maintenance Blog content Branded email blasts One lifestyle or branding video per quarter

M ont hl y cost of T BD

PRINT PRICING All pricing is for standard printing and shipping; does not reflect rush order pricing

A G E N T M AT E R I A L S Stationery: Letterhead - $150, quant. 250 No. 10 envelope - $80, quant. 250 Folded notecard - $160, quant. 250 A2 personal notecard - $130, quant. 250 A2 notecard envelope - $110, quant. 250 A7 personal notecard - $130, quant. 250 A7 envelope - $120, quant. 250 Welcome announcement - $140, quant. 250 Business cards - $160, quant. 500 Pre-listing presentations (4 page) - $120, quant. 50 Pre-listing presentations (8 page) - $250, quant. 50

P R O P E R T Y M AT E R I A L S Just Listed postcards - $50, quant. 50 Fact sheets - $90, quant. 50 Property brochure (4 page) - $120, quant. 50 Property brochure (8 page) - $250, quant. 50 Just Sold postcards - $50, quant. 50

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For more information, contact the Marketing, Media & Events Team at:

MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015

COMPLIMENTARY SERVICES

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FOR AGENTS ANNUALLY

1 hour consultation on annual marketing plan.

Updated agent headshots.

Assistance writing, editing, and updating personal bio.

Update of personal LNF website to include new bio and headshot.

QUARTERLY

AS NEEDED

Small group hands-on technology training.

Transfer agent onboarding.

Rezora template maintenance.

To schedule your complimentary services, contact Reagan Smith at reagan@dhmmedia.com

FOR OFFICES + MANAGERS ANNUALLY

1 hour consultation on annual recruiting plan.

Updated Rezora recruiting templates.

Updated manager headshots.

Custom designed recruiting materials.

QUARTERLY

AS NEEDED

Buy-in event for agents to participate in (planning and marketing).

Advertisement writing/design for office promotions.

Marketing for office events.

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For more information, contact the Marketing, Media & Events Team at:

MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015