NEW Long & Foster Services
Introducing Marketing, Media & Events Team On-Boarding Services Technology Support + Services Agent Services Group Marketing Services Complimentary Services
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IS PROUD TO PRESENT
MARKETING MEDIA & EVENTS TEAM Real Marketing in Real Time.
print & digital solutions, website maintenance, social media updates, event design, and tech support. available 24/7.
Meet the Specialists • • • • • • • • • •
ASG Contact: First Last | 123.456.7890 | first.last@lnf.com Technology Support Specialist First Last | 123.456.7890 | first.last@lnf.com Marketing Specialist First Last | 123.456.7890 | first.last@lnf.com Onboarding Specialist First Last | 123.456.7890 | first.last@lnf.com Listing Presentation Specialist First Last | 123.456.7890 | first.last@lnf.com Free Services Specialist First Last | 123.456.7890 | first.last@lnf.com 24 Hr. Hotline Specialist First Last | 123.456.7890 | first.last@lnf.com Printer Specialist First Last | 123.456.7890 | first.last@lnf.com Social Media Specialist First Last | 123.456.7890 | first.last@lnf.com Photography/ Videography Vendor First Last | 123.456.7890 | first.last@lnf.com
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For more information, contact the Marketing, Media & Events Team at:
MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015
ON-BOARDING SERVICES
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ON-BOARDING FLOWCHART
INTRODUCING
Core Services will now be a primary component of our on-boarding process.
WELCOME TO L&F Meeting with manager
Process licensing, all paperwork, and listing transfers Meet with Office Admin Schedule meeting with Onboarding Team at Washington Metro Regional Office
Meet Onboarding Team Schedule meetings with Tech Team and Marketing Team
Meet Marketing Team
Meet Tech Team Schedule Training Classes
Set up Business Plan
Set up meetings with core partners & mentor
Meet with Manager
Meet Mentor
Meet Core Partners
ON-BOARDING WELCOME KIT
With a one time fee of $295 you will receive the following items: Print
Other Perks
• • • • •
• • • • • • • • • • •
500 Business Cards 50 Announcement Cards 1 Announcement Ad in Local Paper Name Tag L&F Gift Bag
Digital • • • • •
Personalized Agent Website Personalized Announcement Video L&F Social Media Placement L&F App Personalized Welcome E-blast
Tech Tools • • • • • • • • • •
LNF.café.com Your.Home Presentation Pro Back Agent Moxi Engage Rezora AdWerx Quantum Digital Success Path Training Lnfstorefront.com E-Agent
New Headshot Agent Profile/ Bio Writing Assistance Access to Core Services- Lending, Mortgage Settlement Insurance Agent Services Group Graphic Design Services Complimentary Build Your Business Workshops Easy Access to Continuing Education Personalized Business Plan Personalized Marketing Plan
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For more information, contact the Marketing, Media & Events Team at:
MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015
TECHNOLOGY SUPPORT + SERVICES
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SERVICES DESCRIPTIVE PROPERT Y HEADLINE 123 ANY STREET, ANY TOWN, US 99999 $3,200,000
FIRST LAST NAME
#1 Agent in Anywhere Region
SUBHEADLINE - DETAILS ON PROPERTY
NEW LISTINGS
c. 123.456.7890 | h. 456.789.1234 name@domainname.com urladdress.com
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Name Office 567.890.1234 5678 9th St NW Washington, DC 20000 longandfoster.com Long & Foster. For the love of home.™
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#fo r t h e love o f h o me
longandfoster.com | 20 Chevy Chase Circle NW | Washington, DC 20015
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# fo r t h e l ove o f h o m e longandfoster.com
Our team of experts is here to help you. Whether you’re looking to troubleshoot a problem or you need assistance setting up a new program, our team is available around the clock to offer you agent-specific technology support.
MOXI
REZORA
DATABASE MANAGEMENT
DIGITAL LISTING PLATFORMS
SOCIAL MEDIA
HOMEVISIT
AGENT WEBSITE
WORK WITH US 3 WAYS WE CAN HELP YOU
PHONE
IN-PERSON
Email is a great option for agents who don’t have the time or need for in-person or over-the-phone assistance. If you’re looking for a quick fix to a system hiccup or a tutorial on setting up and maintaining an Instagram account, emailing our team is the perfect option. Be sure to include any images or screenshots of your issue, and our team will respond within 24 hours.
When you need step-by-step guidance through an issue, we recommend scheduling a phone consultation. This allows our team to walk you through the problem with a personalized approach and at your own pace. To assist with the phone consultation, you are also able to email supporting images or screenshots to techsupport@lnf.com prior to your scheduled phone call.
Sometimes the best way to handle a problem is in-person. Meet with one of our trained professionals for hands-on problem solving assistance. Our patient team is happy to walk you through the issue and give you the tools to prevent future problems.
Email us at: techsupport@lnf.com
To schedule a phone consultation, visit: techsupport.lnf.com
To schedule an in- person consultation, visit: techsupport.lnf.com
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For more information, contact the Marketing, Media & Events Team at:
MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015
AGENT SERVICES GROUP CONCIERGE SERVICE FOR AGENTS
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Leading the Way We understand that your time is at a premium, which is why we’ve created the Agent Services Group. Our objective is to make the real estate transaction easier for you, the agent. With so many details that go into every transaction, it’s important for you to have as many resources as possible to support you and your clients. With out custom marketing plan, you can focus on working with your clients and closing the deal. All of our coordinators have broad knowledge of the real estate industry and all of the processes and tasks that it takes to run a successful real estate business. They can perform the chores that take up time that you should be spending with your clients. With us, you can lighten your load today, so that you can sell more and grow a better tomorrow.
Listing Support • • •
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• •
Process all listing docs, mail copy of listing agreement with thank-you letter to seller. Upload all docs electronically, allowing 24/7 access from anywhere for agent. Schedule stager, photographer, home inspector, sign placement, and other pre-listing appointments to implement agent’s marketing plan. Order property brochures, domain name for property website and schedule open houses and/or broker opens. Enter listing information including photos, videos and disclosures into MRIS. Implement marketing plan as developed with agent.
Marketing Database Management • • • • •
Build and maintain the agent’s Sphere of Influence (SOI) database. Develop and implement a 12-month mailing and/or emailing campaign to SOI. Coordinate with graphic designer or other vendor to produce marketing pieces and implement plan. Update Sphere of Influence database. Assist in developing and implementing a direct mail program to farming area.
Contract/Post-Closing Services •
Process contracts, enter into transaction management platform — includes completion of case sheet.
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Send complete package of all documents to client.
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Place all contract contingencies, deadlines and closings on agent’s calendar.
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Schedule inspections (home, radon, termites, well/ septic).
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Notify purchaser of all pertinent dates for inspections.
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Send required docs to lender, title and insurance companies as required.
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Mail closing letter to buyer and seller with detailed instructions for closing.
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Process closing disclosure or HUD-1.
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Submit contract information changes to database management person.
AGENT SERVICE GROUP PLAN A • • • •
$200 Month, minimum 6 month contract. Month to month after initial 6 months. Additional $100 for every transaction opened (Listing, Contract, Listing UC). Rentals are included in monthly fee and are not counted as transaction. Includes FREE Rezora account for agent.
AGENT SERVICE GROUP- PLAN B • • •
•
$200 Month, minimum 6 month contract. Month to month after initial 6 months. Listing Support and Post-Closing Services are not included. Includes Marketing/Data Base Management Services as outlined in brochure and an additional 2 hours per month in Social Media/Electronic Marketing Platform Support. Includes FREE Rezora account for agent.
AGENT SERVICE GROUP- PLAN C
Agent Service Group + Marketing Services •
Pricing & Services TBD
THE BENEFITS OF JOINING ASG Service Provided
ASG
A La Carte
New Agent On-boarding
$295
$295
Transfer Agent On-boarding
Complimentary
Complimentary
Technology/Database Management:
Small Group Training
Complimentary
Complimentary
Moxi Training to include data import
Included
$50 Flat Fee
Agent Website Set-Up to include new photo and bio
Included
Complimentary
Other one on one Technology Training
Included
$50 Hour
Included
Complimentary
Photo/Design and Print Services:
Updated Professional headshot
Listing Package (Photos, Virtual Tour, Floor Plan Online, Fact 20% discount Sheets, Brochures, and 200 Just Listed Cards)
As Per Price Sheet
Fact Sheet/Brochure Design
Included
$25 Flat Fee
Personal Brochure/Marketing Material Design
Included
$50 Hour
ASG
A La Carte
Communication Services:
Press Release or Ad Copy Writing
Included
$50 Hour
Rezora Custom Template Design
Included
$50 Hour
Social Media Training and On-going Support
Included
$50 Hour
Bio Refresh
Included
Complimentary
Marketing Specialist:
Annual Marketing Plan Development
Included
Complimentary
Monthly Marketing Plan Review and Implementation
Included
$50 Hour
Listing Presentation Preparation (Under $1M, over $1M is Included provided by Luxury Alliance Group)
$50 Flat Fee
Transaction Management Services:
Assigned Coordinator
Included
Not Available
New Listing
$100
$250
Contract to Close, Listing
$100
$250
Contract to Close, Buy Side
$100
$250
Included
$25 Flat Fee
Rental Processing
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In today’s hectic and high-powered world of real estate, you may feel that there are not enough hours in the day to get the job done. That’s where a transaction coordinator can be of use. Let us manage certain real estate tasks so you can have more time to focus on what matters most … your clients!
For more information, contact your manager or email:
ASGinfo@LNF.com
MARKETING SERVICES
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SERVICES The Marketing, Media & Events Team is here to save you time and money while building your brand with professional, experienced designers.
AGENT MATERIALS
PROPERTY MATERIALS
DIGITAL MARKETING SERVICES
WEBSITE MANAGEMENT
SOCIAL MEDIA MANAGEMENT
VIDEO PRODUCTION
WORK WITH US
On-Going Support
Product Launch
Determine Schedule of Deliverables
Enroll in Program
Product Consultation
Material Procurement
Ongoing Schedule Determined
PRINT MARKE TING
A G E N T M AT E R I A L S CREATE + MAINTAIN YOUR PERSONAL BRAND.
A la carte: $50 per hour*
Stationery Business cards Pre-listing presentations Branding advertisements
P R O P E R T Y M AT E R I A L S LET YOUR LISTINGS SPEAK FOR THEMSELVES.
A la carte: $50 per hour unless otherwise noted.*
Just Listed postcards Fact sheets - $25 flat fee Property brochures - $25 flat fee Just Sold postcards
*Hourly fee is for turnaround times greater than 48 hours. For a 48 hour turnaround, rate is $60 per hour. For a 24 hour turnaround, rate is $75 per hour.
WORK WITH THE INDUSTRY’S BEST We offer an in-house Listing Presentation Specialist to give you the professional treatment that grabs attention and moves inventory faster.
D I G I TA L MARKE TING
LISTING MARKE TING
For listing photography + videography, HomeVisit is our preferred vendor.
A la carte: $50 per hour*
Upload properties to listing platforms (Zillow, Trulia, Realtor.com, etc.)
Branded email blasts Open house e-vites
Online advertising
SOCIAL MEDIA A la carte: $50 per hour*
Account creation + maintenance for: Facebook
WEBSITE MAINTENANCE A la carte: $50 per hour*
Website creation + maintenance
Blog content creation
Listing uploads
D I G I TA L D E S I G N A la carte: $50 per hour*
Branding videos
Logo design
Infographics
Digital style guide
*Hourly fee is for turnaround times greater than 48 hours. For a 48 hour turnaround, rate is $60 per hour. For a 24 hour turnaround, rate is $75 per hour.
EVENT DESIGN
AGENT EVENTS A la carte: $50 per hour*
Vendor coordination, event marketing, on-site logistics, and printed/digital materials for: Cocktail parties
Anniversary parties
Block parties
Holiday parties
Charitable fundraisers
...and more
Shred Days
PROPERT Y EVENTS A la carte: $50 per hour*
Vendor coordination, event marketing, on-site logistics, and printed/digital materials for: Open houses
Welcome to the Neighborhood parties
Building launch parties
...and more.
*Hourly fee is for turnaround times greater than 48 hours. For a 48 hour turnaround, rate is $60 per hour. For a 24 hour turnaround, rate is $75 per hour.
AVA I L A B L E P L A N S For a la carte pricing, please refer to prices listed in previous pages. Please contact Reagan Smith for more information or to enroll in a plan: 202.236.0749 | reagan@dhmmedia.com
W E LC O M E A B O A R D
O ne -t i m e cost of T BD
Stationery Business Cards Pre-listing presentation Social media account creation Website creation
F R O M L I S T I N G TO C LO S I N G
T BD p e r prop e r t y
Property brochures Property fact sheets Property postcards Open house e-vite Upload properties to listing platforms + personal website *Add on property video for $200
M A I N TA I N I N G E XC E L L E N C E Website maintenance Social media maintenance Blog content Branded email blasts One lifestyle or branding video per quarter
M ont hl y cost of T BD
PRINT PRICING All pricing is for standard printing and shipping; does not reflect rush order pricing
A G E N T M AT E R I A L S Stationery: Letterhead - $150, quant. 250 No. 10 envelope - $80, quant. 250 Folded notecard - $160, quant. 250 A2 personal notecard - $130, quant. 250 A2 notecard envelope - $110, quant. 250 A7 personal notecard - $130, quant. 250 A7 envelope - $120, quant. 250 Welcome announcement - $140, quant. 250 Business cards - $160, quant. 500 Pre-listing presentations (4 page) - $120, quant. 50 Pre-listing presentations (8 page) - $250, quant. 50
P R O P E R T Y M AT E R I A L S Just Listed postcards - $50, quant. 50 Fact sheets - $90, quant. 50 Property brochure (4 page) - $120, quant. 50 Property brochure (8 page) - $250, quant. 50 Just Sold postcards - $50, quant. 50
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For more information, contact the Marketing, Media & Events Team at:
MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015
COMPLIMENTARY SERVICES
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FOR AGENTS ANNUALLY
1 hour consultation on annual marketing plan.
Updated agent headshots.
Assistance writing, editing, and updating personal bio.
Update of personal LNF website to include new bio and headshot.
QUARTERLY
AS NEEDED
Small group hands-on technology training. Transfer agent onboarding. Rezora template maintenance.
To schedule your complimentary services, contact Reagan Smith at reagan@dhmmedia.com
FOR OFFICES + MANAGERS ANNUALLY
1 hour consultation on annual recruiting plan.
Updated Rezora recruiting templates.
Updated manager headshots.
Custom designed recruiting materials.
QUARTERLY
AS NEEDED
Buy-in event for agents to participate in (planning and marketing).
Advertisement writing/design for office promotions.
Marketing for office events.
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For more information, contact the Marketing, Media & Events Team at:
MMEteam@lnf.com 20 Chevy Chase Circle NW | Washington, DC 20015