Cannes Lions 2022 20-24 June 2022 by DBTCreative

Cannes Lions 2022 20 - 24 June 2022

Foreword

Meet the Department for International Trade and UKAEG Trade Mission to Cannes Lions 2022: Innovation and Creativity to Power Your Brand The Department For International Trade (DIT) is proud to be working with the Advertising Association and the UK Advertising Export Group (UKAEG) plus fantastic business partners, to bring the best of UK’s advertising sector back to the world’s biggest festival of creativity, Cannes Lions, this summer.

This brochure profiles around 40 great UK businesses that DIT has worked with UKAEG to bring on a Trade Mission to Cannes this year. Carefully selected, they hail from across the UK and bring with them innovative solutions to power your brand with creativity, drive audience engagement, apply consumer insight, data analytics and immersive technologies, among many other specialties. Cannes Lions explores the value of creativity across branded communications: from product development to creative strategy, execution, and impact. The festival provides the industry with access to the new ideas, pioneering consumer insights and emerging technologies which will help make and shape popular culture.

To support these goals, the UK team offers an exciting programme of activities to join - developed by the Advertising Association and UKAEG with the support of partners – APA, Channel 4, Clear Channel, Framestore, M&C Saatchi, Pinterest and PwC. We will showcase the best work and the best companies that we have to offer to advertising leaders and buyers of advertising and marketing services from around the world.

As part of our programme at Cannes Lions we look forward meeting representatives from many of the markets we enjoy doing business with all over the world, from India to Japan, Australia to the UAE, as well as with our fellow nations in Europe.

If you’d like to meet with representatives from UK advertising, we’re here to help you get in contact with the most relevant people. To find out more, please look through this guide and visit us at one of our networking opportunities, where you can meet our Cannes Lions UK community. Everyone’s ready to say hello, swap contact details and look at ways we can grow our businesses together. Enjoy this summer’s Cannes Lions - we hope we get the chance to help you make useful, valuable connections with the many different talented people here representing UK advertising.

Rupert Daniels Director, Services (Digital, Education, Creative, Consumer and Sport)

Meet the UK's leading advertising and creative businesses

About the Department for International Trade (DIT)

We secure UK and global prosperity by promoting and financing international trade and investment, and championing free trade. The range of expert services is tailored to the needs of individual businesses to maximise their international success. Companies are given advice and practical support, and staff can assist at all stages of the business planning cycle.

The UK’s commitment to support global investment is unparalleled. Our international network provides a global reach in 170 countries. Staff work to support businesses to trade in their markets and ensure global businesses can invest successfully in the UK. We are an international economic department, responsible for delivering 4 priority outcomes:

1. Support UK business to take full advantage of trade opportunities, including those arising from delivering free trade agreements, facilitating UK exports. 2. E ncourage economic growth and a green industrial revolution across all parts of the UK through attracting and retaining inward investment. 3. Secure world-class free trade agreements and reduce market access barriers, ensuring that consumers and businesses can benefit from both.

4. Champion the rules-based international trading system and operate the UK’s new trading system, including protecting UK businesses from unfair trade practices. If you are a UK business at Cannes Lions looking to expand your business internationally – or if you are an international business looking to invest and build your business in the UK – please reach out to the DIT team, details available on the back page.

For more information, please visit: great.gov.uk/international

UK Advertising Exports Group (UKAEG) – Take your business global

The UK Advertising Export Group is the industry's global new business drive that aims to show the UK’s advertising market is not just a gateway to Britain; it’s a gateway to everywhere. Backed by the Advertising Association, the IPA, the APA, BPMA and the Creative Industries Council, the Export Group features 50+ members drawn from across the UK’s advertising and marketing services industries.

It is supported through the industry’s partnership with the Department for International Trade (DIT) and includes the backing of the GREAT campaign team. Following a successful launch in 2020, UKAEG has raised the profile of British creative, media and digital companies around the world. The inaugural UK House was a partner at SXSW in 2021, attracting over 2,000 attendees from around the world and an extended partnership with DIT took UK House to Shanghai International Advertising Festival (SHIAF), broadcasting to over 500,000 viewers. The group has also featured at Cannes Lions as part of the GREAT campaign.

UKAEG has showcased over 120 UK companies in UK House to delegates joining from over 40 countries including Brazil, Japan, USA, China and the UAE. UKAEG’s virtual trade mission to SHIAF has included 20 new business meetings, 15 showcasing and presentation opportunities and in 2021 it also featured an exhibition of UK Cannes Lions’ winning work. UKAEG’s efforts in China alone have resulted in around £21.1 million of new business for companies who took part in the mission.

If you are interested in growing your business around the world, contact Aisling Conlon, International Trade Director, to find out about our companies or joining UKAEG. aisling.conlon@adassoc.org.uk

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EVENTS MAP

BO UL EV AR

D DE LA CR OI SE TT E

The Palais

Little Black Book Beach

PwC "Emoji” yacht

Plage Croisette Beach, 64 La Croisette, 06400, Cannes, France Vieux Port de Cannes, France

Google Beach

3 10

4 5

dentsu Beach House

Hyde Beach Cannes, 45 Boulevard de la Croisette, 06400 Cannes, France

Carlton Beach

58 Bd de la Croisette, 06400 Cannes, France

Le Gray D’Albion

8 Bd Jean Hibert, 06400, Cannes, France Carlton Beach and Pier, 58 Bd de la Croisette, 06400, Cannes, France

PRCA Roof Terrace Pinterest Beach

La Mome + Gray Beach

38 Rue des Serbes, 06400 Cannes, France

Rado Beach Helen

Contagious Villa

Bd de la Croisette, 06400 Cannes, France

Villa Etorso, 1 Boulevard de Strasbourg, F-06400, Cannes, France

EVA

OIS

ETT

Where to meet UK Advertising this week All events require pre-registration to attend Monday, 20 June 2022 16:30

Welcome drinks & networking - Google beach

8:30

Pretty Green Lies - The Contagious Villa

10:45

Changing Behaviours for More Sustainable Futures - dentsu Beach

Tuesday, 21 June 2022 10:30

15:00 16:00 17:30 19:30 21:00

Becoming a Studio: The Long and Short of it - LBB Beach East Meets West - PRCA Roof Terrace Happy Hour drinks - LBB Beach

DIT & Vogue Business Event The Future of Commerce – a celebration of the digital creative economy - Carlton Cannes Beach India Networking party

Creativity Rocks - LBB Beach

Wednesday, 22 June 2022 10:30 11:30 12:30 16:00 17:00

19:00

The Future of commerce global or local? in partnership with Reuters - PwC Yacht

For Offset’s sake we are in this together! - LBB Beach

Creativity, Collaboration And Growth How brands can make a global shift - UKAEG & DIT roundtable in partnership with Campaign - Le Gray D’Albion Happy Hour drinks - LBB Beach

UK - Netherlands networking event - Rado Beach Helen Campaign Party - Carlton Beach

Thursday, 23 June 2022 9:30

All in - creating an inclusive workplace - LBB Beach

15:00

AdGreen: How Creativity and Sustainability can Coexist - PwC Yacht

10:45 16:00 8

16:00

Advertising Association & Google present CMO’s role in driving sustainability - Google beach UK Advertising Farewell Event - Pinterest Beach Happy Hour drinks - LBB Beach

Meet the UK's leading advertising and creative businesses,

who have joined DIT’s and UKAEG’s Trade Mission to Cannes Lions.

adam&eveDDB Contact

Jemima Monies Chief Marketing & Operations Officer Introduction

We are adam&eveDDB. A place that believes in the power of creativity to create the change we want to see in the world. A place full of audacious and famous ideas that help grow businesses and shape cultures. A place packed with the energy and passion to make things happen. A place where egos are left at the door, because we know none of us is as smart as all of us. A place that welcomes ‘adam&everyone’ and helps them be the best they can be. A place always on the look-out for new creative opportunities and brilliant new talent.

jemima.monies @adamandeveddb.com 12 Bishop's Bridge Rd, London, W2 6AA

www.adamandeveddb.com

aandeddb

adam&eveddb aandeddb

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Adtonos Contact

Michal Marcinik CEO & Founder Introduction

AdTonos is a London based audiocentric ad-tech, one of the fastestgrowing companies in the industry and an audio advertising platform that connects advertisers with publishers. The marketplace offers multiple ad placements from well-known pre-rolls, through to mid-rolls and real-time ad replacement for live streaming, which successfully monetizes audio streams for over 1000 recognised publishers across the UK, EU, LATAM and the US. This provides advertisers with vast reach across digital audio channels, while podcasters, gaming, radio and music streaming services profit from the use of an effective tool that supports them in growing their revenues from online advertising. AdTonos, as the first company in the world, has brought real-time interactivity to live radio with its YoursTruly™ technology created to deliver interactive audio ads. YoursTruly™ allows advertisers to dynamically insert interactive ads in live radio content and works: on all Echo devices or any smart speaker that has Alexa enabled, on all Google Home devices or any smart speaker that has Google Assistant-enabled, 12

michal@adtonos.com

Radio Net Media Limited 10 Bloomsbury Way, Holborn, London, WC1A 2SL www.adtonos.com

on 100% of mobile phones with Android and Google Assistant turned on, as well it can also work on iPhones or android phones with an active Alexa App. Brands have, at their fingertips, an easy-to-reach audience of more than 272 million unique online audio listeners from the UK and worldwide and the potential of at least 5 billion ad playouts a month. AdTonos is supported by the UK’s Department of International Trade, helping the company to scale globally, and is a member of IAB UK, IAB Europe and the European Association of Commercial Radios, which represents commercial radio at the European Parliament. adtonoscom adtonos

adtonoscom

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Anything is Possible Contact

Lee Davies Head of Technology Introduction

Anything is Possible.

We believe it so much we made it our brand. We bring together media, creative, tech and data to create marketing campaigns that transform businesses. We are experts in the art of the impossible. Getting close to our clients and pointing our crafted media solutions at their key points of leverage. We are Possiblists. Are you?

lee@aip.media

Third Floor, Frederick House 41-46 Frederick Place Brighton BN1 4EA

aip.media aip_media aip-media

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Ardmore Contact

John Keane CEO

Introduction

Ardmore is a Campaign UK Top 30 Regional Agency and The Drum Top 100 Independent Agency. An IPA member Agency for over 20 years; CEO John Keane is a Fellow, and former Council member and Chair of the Regions. Ardmore is a Partner and shareholder in Worldwide Partners Inc., the world’s largest network of independent advertising agencies with over 70 agencies located in more than 40 countries; John is former Global Chair and long-serving Board member. An internationally proven team of 60 talented and diverse creative people, always prepared to think differently from each other, but working seamlessly and relentlessly together to deliver strategic, resultsdriven marketing, branding and advertising solutions, in tandem with world-class media planning and buying. With offices in Holywood (Co Down), Belfast and Warrington we operate on a global stage as well as throughout the UK and Ireland supporting a wide range of local, national and international brands

john.keane@ardmore.co.uk Pavilions Office Park Kinnegar Drive Holywood, BT18 9JQ

www.ardmore.co.uk

across the public and private sectors including agri-food, B2B, charity, energy, entertainment, financial services, government communications, property, retail, tourism & leisure and transport; from major household brands and PLC’s to small family run businesses, all with a burning ambition to succeed. We consistently strive to deliver spectacular results in often highly competitive markets, connecting and creating change in behaviours, beliefs and habits for commercial and societal benefit. Our work positively impacts how people think, feel and, importantly, how they live - for the brands we believe in, brands who, like us, want to make a difference. ardmoreadv Ardmore

ArdmoreAdv

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B2B Contact

matt@bdb.co.uk

Craig Court, 25 Hale Road Altrincham, WA142EY www.weareb2b.com

Matt Smith CEO

Introduction

We help our clients overcome complex business problems and unlock sales opportunities on the global stage. Our mission is to help our clients make a difference in their world. We demystify the technical in sectors including food & nutrition, engineering, science, technology and packaging. With clients based across the globe, we are international marketing communications specialists who have been helping businesses to grow for over 30 years.

weareb2b

Barrett Dixon Bell

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Coffee & TV Ltd Contact

leonie@coffeeand.tv

7 1 Broadwick Street London, W1F 9QY Leonie Moreton Managing Director Introduction

Coffee & TV is a creative studio specialising in visual effects, design, colour and direction. The studio collaborates on all forms of moving image, from advertising and music promos through to film & episodic. Founded in 2012, Coffee & TV has grown from humble beginnings to a team of over 60 full-time artists, producers and staff. It’s a nimble practice that strives to produce the best for every project and is also verified to have the highest standards of social and environmental performance, transparency and accountability through its B Corporation® certification. The studio continues to do better by its team, clients, communities and the planet by continually evolving its B Corp commitments and by reaching Net Zero by 2028.The award-winning studio has recently been nominated for British Arrows and a BAFTA Craft award, as well as being recognised for its outstanding culture and the welfare of its staff, winning Broadcast Best Places to Work in 2022.

www.coffeeand.tv

candtvstudio

CandTVStudio coffee-and-tv

CandTVStudio

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Chrome Production Contact

mark@chromeproductions.com

12 Highgate Rd, London NW5 1AS

Mark Wilson Executive Producer Introduction

Chrome Productions is a full-service, global production company with offices in London & Los Angeles that creates ground-breaking, inspiring and award-winning commercials, branded content & original scripted and nonscripted programming. Born into the world of extreme sports almost two decades ago, Chrome Productions has never stopped pushing boundaries. Our people, passion, energy and pride in our work has allowed us to build long-standing relationships with some of the world’s leading brands – and their audiences. We have grown to have a defined focus on the automotive, luxury, sport & travel spaces with industry-leading clients such as Ford, Christie’s, TUI, Cartier, Tiffany & Co., and we have never lost our adventuresome spirit.

Marrying emotional storytelling with the latest production technologies, we are committed to a singular mission: telling stories that need to be told.

chromeproductions.com

Chrome Productions

Chrome Productions Cr_Productions

Chrome Productions

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Creature London Contact

kelly@creaturelondon.com

21 Curtain Rd, London, EC2A 3LU

Kelly Taylor New Business & Marketing Director Introduction

Creature London is on a mission to make work that real people can’t help but care about for brands with big ideas. Fuelled by Intelligent Misbehaviour - breaking the rules in the right way for the right reasons Creature London produces ambitious campaigns that get talked about in the real world: in pubs, at the school gates and in living rooms up and down the country, and deliver real results for clients. Let’s misbehave

www.creaturelondon.com

creaturelondon

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Creative Equals Contact

ali@creativeequals.org

11-13 Emerald Street, Holborn London, WC1N 3QL

Ali Hanan CEO Introduction

We are a global award-winning strategic and programme delivery EDI (equity, diversity and inclusion) consultancy who partners with ambitious companies to build the new ROI: return on inclusion. Our proven framework covers shaping inclusive cultures, communications and communities.

More than ever, the world is waking up to injustices within society. Our customers are citizens of the globe and are demanding businesses play their role in celebrating a diverse society. People go out of their way to be loyal to brands who drive social impact and represent them. When you create a company that prioritises this ROI, you’ll see increased profits through innovation, stronger customer relationships, authentic marketing and business resilience, particularly in volatile times. Behind all of this will be the power of diverse teams as ‘who makes the work, shapes the work’.

Our Market Research Society-accredited advisors always start with insight. For example, one of our clients saw a 26% uplift in brand sentiment after their marketing EDI strategy was applied to their campaigns. A Heat Test 26

www.creativeequals.org

Report shows 68% percent of brands with representative ads saw a stock gain of 44% in a seven-quarter period ending last year. This ROI works.

When you partner with us, you’ll take advantage of our track record of transforming some of the world’s largest brands. You’ll build EDI growth strategies into customer research, innovation pipelines, and throughout the end-to-end marketing process, right down to supply chains.

Shape a company where one the biggest ‘returns on inclusion’ is talent. In the Great Reflection, more than 70% of job seekers want to work somewhere that aligns with their purpose. We partner with your team to shape EDI strategies, system ‘interrupters’ and organisational learning journeys to create inclusive leaders and cultures.

Be on the side of a better world with this powerful new ROI. creativeequals

creativeequals

CreativeEquals

Creative Equals

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Crowd Contact

Adam Smithson Managing Director Introduction

We specialise in amplifying demand for businesses around the world We are Crowd, an award-winning, independent, global creative agency.

Formed in 2012, Crowd has people worldwide, servicing the most important business hubs globally. Crowd works with some of the world’s most innovative and forward-thinking governments, independent businesses and multinational enterprises. As a global agency we’re constantly reminded of how the world is dealing with the results of climate change and consumerism. Although we pride ourselves in amplifying demand for our clients we strive to do it in a sustainable way. Our team works together across markets to develop and deliver practical and successful marketing solutions. We look at business challenges and offer joined-up creative thinking that delivers. Crowd consists of an international team based around the world in key markets, from the US to Australia and China.

adamsmithson@thisiscrowd.com

6th Floor County Gates House 300 Poole Road, Bournemouth BH12 1AZ www.thisiscrowd.com

Our extended network offers an unparalleled resource of marketing industry expertise, allowing us to deliver exceptional service and campaigns that exceed expectations. Our awards and, more importantly, our long term client partnerships clearly demonstrate the strength of our performance. These guidelines will provide information and inspiration so we can best represent ourselves. thisiscrowd

CrowdCommunications

Crowd

thisiscrowd Crowd

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Dianomi Contact

anand.sindgi@dianomi.com

84 Eccleston Square, Pimlico London, SW1V 1PX

Anand Sindgi EMEA Director Introduction

Dianomi™ is the leader in premium native advertising for the financial services, technology, corporate and lifestyle sectors. We connect advertisers with publishers to create the perfect union between content and context. Our marketplace consists of over 300 premium websites including The Wall Street Journal, Business Insider, Reuters, The Times, Forbes & many more.These partnerships give our advertisers access to distribute their content to over 515 million consumers, all on a performance basis.

www.dianomi.com

dianomi-plc dianomi

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Dragonfly AI Contact

David Mitchell Co-Founder Introduction

Dragonfly AI is a predictive analytics platform that allows end-users (typically design/marketing/ insights/brand teams) to analyze the visual effectiveness of content and experiences before and after they ‘go live’. Specifically, we predict how design decisions impact the ability of content to stand out within a scene and ultimately direct any attention that has been won to the things that matter most.

david@dragonflyai.co

2 Biddulph Cottages Windmill Road, Kemble Cirencester, Gloucestershire GL7 6AQ www.dragonflyai.co dragonflyai-co

DragonflyAI_co

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Evolve Contact

Danielle Austin Managing Director Introduction

An independent OOH business with a highly experienced & knowledgeable team delivering effective and awardwinning work for clients & agencies.

danielle.austin@evolveooh.com

15 Greek Street Soho, London W1D 4DP

www.evolveooh.com

evolveooh

EvolveOOH tevolveooh

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Experience 12 Contact

chris@experience12.com

2nd Floor, 15 Greek Street London, W1D 4DP Chris Whitte Founder & Managing Director Introduction

Experience12 is an independent, award-winning agency specialising in experiential marketing and events for the Film, TV and video game sectors. With unrivalled insight into the fan audience through years of research, Experience12 utilise data, trends and the demands of this powerful popculture audience to deliver events with stand-out results for the biggest entertainment brands in the world.

Based in London but operating globally, their services include creative, experiential events, exhibition stand design and build, PR stunts, press and influencer events and national and worldwide tours.

www.experience12.com

experience12hq

 Experience12HQ experience12hq

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Good-Loop Contact

amy@good-loop.com

Good-loop.com Amy Williams Founder and CEO Introduction

Good-Loop is a revolutionary, ethical approach to advertising which makes the connection between brands and people more meaningful. Good-Loop is a purpose-powered advertising platform that delivers a more meaningful ad experience for brands whilst building trust with their target audience. Every time a user chooses to engage with our digital ad formats they unlock a free donation, funded by the advertiser. Good-Loop has raised over $5 million for good causes across the globe, funding real social impact while driving media performance. Clients include: Unilever, PepsiCo, Nike and Intel.

goodloophq good.loop

goodloophq

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Happy Finish Contact

lyndon.greenlees@happyfinish.com

26-28 Underwood Street London, N1 7JQ

Lyndon Greenlees Director, Strategic Partnerships Introduction

Happy Finish is a global creativetech production agency working at the intersection of content design, emerging technology and immersive storytelling.

We work with clients to create content and experiences that are at the forefront of what is possible, spanning multiple channels, touchpoints and verses.

www.happyfinish.com

happyfinish

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Locate Productions Contact

nhale@locateproductions.com

Unit 12, 16 Porteus Place London, SW4 0AS

Nick Hale Global Exec Producer Introduction

Formed in 2005 Locate Productions has developed into a dynamic team of producers, fixers and location managers working around the UK and beyond.

Our London base makes us well placed to service the needs of international clients shooting in the UK & overseas. With experience in more than 38 countries across 6 continents, we understand what's needed to deliver, regardless of time zones going east or west. The knowledge and skills we have gained from working in different places and meeting different people has played a big part in who we are today. We believe good production is about good people, who enjoy their work, collaborating closely with crew and clients to make shoots happen efficiently and safely.

www.locateproductions.com

Making great work in a way that treats people properly and aligned to a healthy, thriving planet is at the core of who we are. Working with industry bodies we’re at the forefront of shaping a production industry that is compatible with a sustainable planet, a fair society and a low carbon economy. We want our work to have a positive impact and our industry to be a catalyst for positive change in the world, working with brands that do things differently. locateproductions

locate-productions-ltd

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Ignis Contact

Stephanie Whitaker Founder Introduction

Ignis is an integrated creative agency which was founded over thirty years ago and has worked with many global brands since inception. Our competencies include brand strategy,shopper marketing, experiential and corporate comms.

Despite our long history, and perhaps because of our entrepreneurial background, we remain Upstarts; we challenge briefs, brands and businesses to go that little bit further and to deliver creative work with bite.

stephw@ignis.co.uk

57 B St Dionis Rd Fulham, London SW6 4UB

www.ignis.co.uk

ignis-ltd

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LS Productions Contact

karen.andre@lsproductions.com

107 Constitution Street Edinburgh, EH6 7AE Karen André Sales & Marketing Director Introduction

LS Productions is the UK’s largest production service company, founded by Marie Owen in 2006 and led by BAFTA - winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose female led production and location teams unlock the UK’s potential for photo and film projects from our studio base in Manchester and production hubs in Edinburgh and London. We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally.

Being the UK’s biggest, buzziest production services company means that from sport, music and fashion, to TV, commercials and films, we can go beyond to bring your next production to life. No challenge too tricky. No idea impossible. No limits to what’s possible.

Our reputation is built upon professionalism and a sustainable production agenda and is strengthened by a ‘people-first’ attitude and culture. 46

www.lsproductions.com

We connect clients with our vast network of freelancers, kit suppliers and location owners as well as providing access to high-level crew. Our hugely experienced location team has an unrivaled network of contacts. And no one else in the UK has a location library like ours, featuring over 8,000 locations across the UK including iconic Scottish mountains, endless Welsh beaches, stunning Irish country estates and buzzing English cities. We also hold exclusive access to two state-of-the-art studios in Manchester, perfectly situated in the middle of the UK, close to major football training grounds and their A-list talent. Here are a few of the advertising agencies, brands and production companies that trust us bring their brilliant ideas to life: adam&eveDDB, Adidas, Anonymous Content, Aston Martin, BBDO New York, Burberry, BMW, Diageo, Havas, HBO, Leo Burnett, Marvel Studios, Nintendo, Pulse Films, RadicalMedia, Rogue Films, Stink Film, Skydance, Somesuch, and Valentino. thelsproductions

 TheLSProductions LSProductions

 LSProductions

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M&C Saatchi Group Contact

new.business@mcsaatchi.com

36 Golden Square London, W1F 9EE

Lydia Smith New Business Director Introduction

Creativity makes the complex simple. It turns data into inspiration. A click into an experience. And an interruption into a valued interaction. We are a creative company that combines diverse expertise across advertising, innovation, marketing science, CRM & loyalty, customer experience, PR & influencer, partnerships & sponsorship, performance marketing, social & content, sustainability, brand design and production to make change for our clients.

www.mcsaatchi.com

m-c-saatchi-group mcsaatchigroup

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Madam Films Contact

pippa@madebymadam.com

madebymadam.com

 MADAMFilmsLtd

Pippa Bhatt Founding Partner & New Business Director Introduction

We are a UK Production Service company partnering with global clients in production companies, communication agencies and brands to achieve their commercial film & stills production projects on the ground throughout the UK. Offering a personal, tailored & hands-on approach to service production built on a foundation of unparalleled commercial production industry experience. Projects are passionately & attentively looked after from brief to delivery, meaning that client service & production expertise are continually cared for and at the top of our agenda from start to finish. We have produced and executive produced Television Commercials, Branded Content, Short Films, Music Videos & Live Events across disciplines - SFX, Food, Car, Beauty, Documentary, Table Top, Corporate. HQ in London, we cover the entire UK - England, Scotland, Wales, Northern Ireland & Ireland including production hubs of Manchester & Liverpool.

Our founding partners have a deep understanding of the complexities of production having led their own successful UK based commercial production companies over two decades. 50

madamfilms

This experience of managing in-house directors, agency partners and clients means that our knowledge of the industry and its processes is vast guaranteeing a high level of efficiency, problem solving and budget management that offers security and delivery of a premium production across all levels of budgets bringing an expert producer’s eye to every detail. Clients include Samsung, Coca-Cola, Alex Bank, Vodafone, PUIG, Hennessy, Disney, Ford, McDonalds, Netflix and more alongside their global communication agencies.

Expertise in working with A-List talent and elite athletes building strong and trusted relationships with the talent, their management and clubs. Recent clients and brand ambassadors include Mo Salah, Andy Murray, Liverpool Football Club, Jose Mourinho, Daisy Ridley, Henry Golding, Alexis Sanchez and Harry Kane. UK country partner for PSN, the global Production Service Network, and longstanding APA member. We proudly support the sustainability & inclusion agendas practicing planet positive production as members of Green The Bid following the industry principles set out by ADGREEN and ALBERT.

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MBAStack Contact

stephen.maher@mbastack.com

34 Bow St, London, WC2E 7AU

www.mbastack.com Stephen Maher Chair & CEO MBAstack Introduction

We are a new agency that lights the fuse for clients on a growth mission, using our unique blend of Customer Experience Marketing (CXM). MBAstack brings together the successful, established and awarded agency brands of MBA and STACK to meet the commercial and digital transformation challenges, as well as the need for greater accountability, that marketers face today. We take the proven fundamentals of data driven CRM and behavioural led CX and turbocharge them through a magical and equal fusion of data, creativity and tech. We call this Customer Experience Marketing (CXM). This is then delivered through an approach and agency tools that are entrepreneurial, nimble and full of spark.

We also take our agency values ‘Spark’, ‘All for One’ and ‘Kindness’ through everything that we do. We believe the creation of an inclusive, fully diverse workplace is both the right thing to do, and the only way we can create work that reflects the customers we are talking to. It’s the right thing for us, our clients and society. We’re also multi award-winning, with wins for both our work (such as DMA Gold for Solace Women’s Aid) and our culture (such as IPA CPD Platinum for 6 years in a row).

Our clients include the UK Government, Dartmouth College, EE, Royal Mail, Stellantis, Virgin Red, and Visit Britain. mbastack

mba-stack MBAstack

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PingPong Digital Contact

Jimmy Robinson CEO Introduction

PingPong Digital is an award-winning Chinese specialist agency recognized worldwide for its expertise in helping brands scale and succeed in China. Their team of China specialists with over 10 years of experience drives success in the world's most exciting consumer market. PingPong Digital is the only non-Chinese company to be a trusted partner of the biggest internet giants in China, such as; Weibo, WeChat, Douyin and Toutiao.

jimmy@pingpongdigital.com

One Heddon Street London, W1B 4BD www.pingpongdigital.com

pingpong-digital-ltd

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Short Films Ltd Contact

holly@short-films.com 49 Frith street London, W1D 4SG

short-films.com Holly Hartley Director / Producer Introduction

Established in 2004, Short-Films aims to make beautiful commercials.

Nestled in the heart of Soho, the most creative square mile in the world, Short Films has well established network of collaborators across the UK and around the world ready and able to make anything happen.

shortfilmslondon shortfilms

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Sensor Tower Contact

Roy Patel Senior Director - EMEA Agencies, Ad-tech & Publishers Introduction

Sensor Tower is the leading, trusted source of enterprise-grade mobile market intelligence and performance metrics in the digital ecosystem. The Sensor Tower platform provides innovative digital performance, usage, trend and advertising insights. Its sister company Pathmatics turns the world’s marketing data intelligence into actionable insights – changing the way agencies, brands, and publishers win.

roy.patel@sensortower.com

Hend House, 3rd Floor 233 Shaftesbury Avenue London, WC2H 8EE www.sensortower.com www.pathmatics.com

pathmatics-inc sensor-tower

PATHMATICS sensortower

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St Luke’s Contact

Jess Gibbs CMO

Introduction

We’re an independent creative agency and the home of Agenda Setting Ideas: ideas that change the conversation, and drive everything the brand does, whether you’re fast growing scale-up, or a global leader. We give brands a place in culture; combine this with an immersive brand world and you’ve got real competitive advantage.

We help set the agenda within businesses, creating momentum and driving transformation. Our strategic and creative process ensure we consistently deliver a robust, compelling platform. But process is nothing without the right culture - we are regularly named in ‘best place to work’ and Agency of the Year shortlists, because of our values.

jgibb@stlukes.co.uk

7th Floor, Imperial House 8 Kean Street, London WC2B 4AS

www.stlukes.co.uk

StLukesLondon

st-lukes-communications StLukesLondon

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Redmill Solutions Contact

Jay Stevens CEO

Introduction

Redmill Solutions is a leading provider of media planning and analytics software that empowers global advertisers, providing them with unparalleled insight into their marketing investment. The comprehensive marketing analytics suite includes post campaign performance, competitive media reporting, deal management and pitch pricing applications.

jay@redmillsolutions.com

Calleo House 49 Theobald Street Borehamwood, WD6 4RT

www.redmillsolutions.com

redmillsolutions

redmill-solutions-ltd redmillsols

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Talent Republic Contact

Anne Batz CEO & Founder Introduction

Talent Republic is a specialist consultancy developing partnerships between brands and A-list Talent across the globe. Our reach spans high profile names from film, TV, music, fashion and sport.

Recent partnerships include Katy Perry x Just Eat Takeaway, Will Ferrell x Lunar, Rebecca Ferguson x Copper, Chris Hemsworth x Dubai Expo and Snoop Dogg x Just Eat Takeaway

Our bespoke offering initially focuses on matching and securing the best possible names for each individual brief, creatively, financially and strategically.

From this point our expertise and focus is to align key brand and agency stakeholders, in collaboration with the Talent, to deliver authentic, integrated campaigns.

anne@talentrepublic.co.uk

Waverley House, 9 Noel St Soho, London W1F 8GQ www.talentrepublic.co.uk

The scope of our services covers research, insight & analysis, contracts & negotiation, cross-media expertise, risk assessment, and compliance with Union agreements such as SAG and AFTRA. In a world where brands increasingly desire global reach, A-list Talent can still be the most effective way to transcend cultural and geographical borders. talent-republic-ltd talent_republic

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Talon Group Contact

Margarita Zaitseva-Christoforidou Head of Business Development, Plexus (The Talon Group) Introduction

Plexus, part of The Talon Group, is the largest independent global OOH network, focused on delivering smarter, creative, technology-led and integrated OOH communications. Plexus unites best in class OOH resource across Talon offices in the UK, America, Germany, Singapore and Dubai with like-minded independent specialist partners in 75 hubs around the world. Our independence, breadth of experience and technical expertise allow us to build a customised approach for our clients. We are driven by our ‘Smarter as Standard’ philosophy to always deliver highly effective and efficient solutions. At Plexus, we focus on building partnerships that deliver true value for clients, it's in our DNA.

m.zaitseva-christoforidou@ plexusoutdoor.com 2nd Floor, Holden House 57 Rathbone Place London W1T 1JU

talonoutdoor.com

As OOH evolves at pace, we believe that strong partnerships are to remaining at the forefront of that evolution – and deliver on our founding principles of speed, simplicity and trust. We bring smarter media planning and creative execution to life for our clients around the world. Our approach ensures we deliver the right message, to the right audience at the right time and in the right environment. talonooh

talonooh

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The Beyond Collective Contact

zaid@beyondcollective.com

87 Weston Street London, SE1 3RS

Zaid Al-Zaidy Chairman Introduction

The Beyond Collective is a micronetwork of specialist agencies, unified around the common goal of helping clients grow their brands in the age of the audience. From strategy and design through to creative campaigns, integrated production, and media planning and buying, we build bespoke expert teams to achieve your brand and business objectives.

www.beyondcollective.com

the-beyond-collective above-beyond

yondermedia-agency

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The Mill Contact

Jonathan.Davies@themill.com themill.com

Jonathan Davies Managing Directorl Introduction

The Mill is a global creative partner for agencies, production companies and brands, working across multiple media channels and platforms. We are trusted specialists in Visual Effects, Creative Production and Experience design. Our projects include the creation of digital products and virtual experiences, as well as world class VFX and video production for the Advertising and Brand Experience industries.

We are a vibrant network of talented Artists, Producers, Directors and Creative Technologists from multinational backgrounds. We nurture innovation, flexibility and diverse ideas across our studios in London, Paris, Amsterdam, Berlin, New York, Los Angeles, Chicago, Seoul, Shanghai, and Bangalore. We are all united by one single ambition: To create extraordinary and memorable work that captivates and excites audiences.

 millchannel millchannel the-mill

millchannel

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The Film Farmers Contact

gabriel@thefilmfarmers.co.uk

Raven House, 29 Linkfield Lane Redhill, RH1 1SS

Gabriel Cabrera Martel Creative Producer Introduction

The Film Farmers Ltd is a full service, creative video production company with expertise in making dynamic social-first content for brands across the globe.

Our incredibly skilled creative and technical team are passionate about creating films that bring brands and audiences closer together, forging lasting, meaningful connections.

From Las Vegas to Mumbai, we are experts in international productions and are trusted by a global client base to deliver exceptional content for them.

www.thefilmfarmers.co.uk

thefilmfarmersltd

the-film-farmers-ltd

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The Good Film Company Contact

Anthony Barry Introduction

Good Films is the UK’s leading Production Service Company. We provide expert and effective production services and coordination in film, content, stills and multi-media across the UK and Europe for all stages of production, from start to finish.

Established for over 30 successful years, our Clients are our priority – and they include Netflix, Amazon, HBO, Disney, Warner, Dentsu, Hakuhodo, AOI, TFC, Toboggan, Dyson and many more.

Good Films works in all areas of production - from TV Commercials, 3D Films, Branded Content, Corporates, Entertainment Event Films, Music Videos, Interactive, Stills, TV and Movies. We have had the privilege working with the widest range of Celebrities from the worlds of Film, Sport and Music. From films, we have worked with everyone from Martin Scorsese to Chewbacca – including Michael Sheen and David Tennant, Shun Oguri, Millie Bobby Brown, Alicia Vikander - and Detective Conan. From sports, Son Heung-Min, Maya Yoshida, golfer Adam Scott and Marcus Rashford. And from the world of music, singer-songwriter Hikaru Utada, Perfume, Tomoyasu Hotei and Justin Timberlake. 74

Anthony@Goodfilms.co.uk The Studio 5-6 Eton Garages Lambolle Place London NW3 4PE

www.goodfilms.co.uk We are proud that Good Films’ Clients return to us whenever they need to film in the UK and rely on us for professional and honest advice and support. We know that filming overseas can be very challenging, and our aim is to make our Clients’ experience as stress-free as possible.

Most of our Clients come to the UK because they need a particular location or to film a celebrity. More and more, they come to work Good Films. Whatever your film project, we’ll help you achieve it.

We look forward to hearing from you.  GoodFilmsLondon goodfilmslondon good-films

TheGoodFilmCompany

goodfilms

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thenetworkone Contact

Julian Boulding Founder & President Introduction

thenetworkone is the world's largest network for independent agencies. We work with over 1,200 creative businesses across 116 countries. For the agencies we support, we provide a network-on-demand. For the clients we work with, thenetworkone provides access to a global pool of best-in-class creative and marketing talent.

julian.boulding@thenetworkone.com

3rd Floor, 48 Beak Street Soho, London W1F 9RL

www.thenetworkone.com

julianboulding

thenetworkone

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Umbrella Contact

Beth Johnson Managing Director Introduction

Umbrella is a UK based promotion agency that creates WOW campaigns for both Consumers and B2B across Europe, Australasia and the US. Applying the latest technology we build competitions which give outstanding results and allow brands to collect quality data and deliver on KPIs . We specialise in analysing campaign budgets and assessing potential financial risks, and protect brands from over-redemption/ participation, enabling them to realise their creative claims within pre-determined budgets. We primarily operate across FMCG, Alcohol, Electricals, Automotive and Finance sectors. Campaigns are wide ranging and include;

· win mechanics · digital and paper coupons · try me free / quality guarantee / cashback · free gift with purchase · prize draws · digital and physical scratch cards · loyalty schemes

We also support brands in bringing unique claims to life, for example a money of next purchase coupon that increases in value the hotter the weather or guaranteeing a free pint of Bud to everyone in the country should England win the World Cup!

beth@team-umbrella.co.uk

Dodwell House, Chilton Business Centre Chilton, Bucks, HP18 9LS

www.team-umbrella.co.uk

Once the creative assets are agreed, pass everything over to us and we’ll run your campaign from start to finish. We flex to meet the needs of our clients doing as little or as much as required, including; · design the consumer journey · Project manage third parties and client teams · write the terms and conditions · build and manage redemption/promotion websites · i mplement gamification and winning algorithms · manage cashback payments · ensure data compliance · source prizes · winner management, handling and fulfilment · judge and adjudicate · manage consumer queries · campaign reporting

Our clients include Pladis, Diageo, Mondelez, Unilever, PepsiCo, Kellogg’s, Cinch, Energizer and Zurich, many of whom we have been working with for over 10 years. We also have long standing relationships with Shopper Marketing, Activation, Experiential, PR and Creative agencies who we collaborate with on ideation and execution. We are your go-to agency for great campaigns across borders that deliver results. team_umbrella

umbrella-risk-management TeamUmbrella1

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Uncommon Creative Studio Ltd Contact

Natalie Graeme Founder Introduction

Uncommon is a creative studio building brands that people in the real world actually wish existed. Five years in, we’ve grown to over 120 people, making awarded and stand-out work for 35+ brands across the UK, US, Europe & Asia, spanning advertising, design, production, PR & CX. We were recently named Campaign’s Independent and Creative Agency of the Year – a first for any company to receive both accolades.

natalie@uncommon.london

Uncommon Creative Studio Ltd 154 Clerkenwell Road London, EC1R 5AB www.uncommon.london

uncommon_ldn

uncommon-london uncommon_LDN

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Vyde Contact

sam@wearevyde.com

18-20 Crucifix Ln, London, SE1 3JW

Sam Peters CEO & Co-Founder Introduction

Vyde shifts the consideration needle in video and display advertising by empowering consumers to control their own ad experience with an immersive two-way conversation. This takes ‘attention’ to the next level by turning passive video views into real Active Attention, generating real-time insights never seen before in video or display. Vyde is the essential layer of accountability that converts an attentive audience into Active consumers.

www.wearevyde.com

wearevyde

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We are Social Contact

Garrett Dearey Global Head of Growth Introduction

We Are Social is a global socially-led creative agency, with unrivaled social media expertise. With 1000+ people in 15 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas powered by people. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. Here in the UK, we work with some of the world’s biggest brands, including adidas, Lidl, Vodafone, Audi and Meta, to reach the right people in a strategic, relevant and effective way.

garrett.dearey@wearesocial.net

Alphabeta, Floor 5 14-18 Finsbury Square London, EC2A 1AH wearesocial.com/uk

wearesocial

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Wind & Foster Contact

jevan@windandfoster.com

27-31 Verulam Road, St Albans St Albans, AL3 4DG

Jevan Chowdhury Director Introduction

Wind & Foster is an independent creative agency responsible for engaging over 50 million people in the last 5 years. Since 2002, we've been making big issues accessible by combining high production values with strategic narratives. We believe the work we do can create a better world.

www.windandfoster.com

windandfoster

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VCCP Contact

Robert Wills Chief Marketing Officer EMEA Introduction

VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness, and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

robertw@vccp.com

Greencoat House Francis Street London, SW1P 1DH

vccp.com

vccp

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Viktrs Ltd Contact

mark@viktrs.com

85 Great Portland Street London, W1W 7LT

viktrs.com Mark Bamford CEO & founder Introduction

Viktrs reimagines the music video experience for audiences and artists alike by making videos shoppable, discoverable and more engaging unlocking the huge commercial value of music videos.

We take an artist first approach that turns music videos from being a marketing cost into a new and sizable revenue stream by activating new business models from music video for eCommerce, CPC’s and data insights. In the long term we are also creating a trusted marketplace for artists to explore future Web3.0 opportunities. We see a world where artists receive a true reflection of the cultural and commercial impact they create, and where fans feel more connected to their favourite artists. We are unlocking the dormant value within video, creating a unique ‘5x win’ environment for artists, the wider music industry, brands, digital marketers and investors.

Viktrs takes a more ethical approach to personal data and transparency that does not serve adverts, does not use algorithms to drive addictive behaviours, and we don’t sell personal data to third parties. We create new, more ethical advertising and media opportunities that deliver deeper audience engagement and discovery of brands, creating new opportunities and value for brands and the advertising ecosystem. viktrs_

viktrs

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Key Contacts At Cannes Lions Department For International Trade Mike Bartley Head of Trade and Investment for Creative Industries and Sport mike.bartley@trade.gov.uk Jamila Saidi Head of Digital Commerce, Retail & Luxury jamila.saidi@trade.gov.uk

David Moody Sector Specialist - Advertising and Marketing david.moody@trade.gov.uk

Advertising Association/UKAEG Aisling Conlon International Trade Director Aisling.Conlon@adassoc.org.uk Advertising Association Matt Bourn Director of Communications matt.bourn@adassoc.org.uk

Advertising Association Stephen Woodford CEO Stephen.Woodford@adassoc.org.uk

Advertising Association Sharon Lloyd Barnes Commercial Director and Inclusion Lead Sharon.LloydBarnes@adassoc.org.uk

Department for International Trade

The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government department with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward looking trade diplomacy strategy. Disclaimer

Whereas every effort has been made to ensure that the information in this document is accurate, the Department for International Trade and the Contributors do not accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. © Crown copyright 2022

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