Switchback 2025 Event Guide
JUNE 16-18, 2025 NASHVILLE, TN
THE DEBUT STANDALONE SWITCHBACK EVENT
Built with intention, Switchback Spring will be a space for the outdoor industry community to do business, build relationships, learn, and get inspired—all with the goal of advancing and supporting outdoor retailers, brands, media, non-profit organizations, and more. The Switchback team, with support from our partners and the industry, created this gathering from the ground up. As an inaugural event, there are no set traditions or processes carried over from previous editions, which is both an opportunity and an exciting challenge. With that, we’re thrilled to share a preview of all that’s ahead this June in Nashville! The purpose of this guide is to share what the outdoor community can expect at Switchback Spring. From the exhibiting brand list to education sessions and networking events, this will be your comprehensive resource to learning more about the gathering and preparing for three days in Nashville.
Welcome A NOTE FROM SWITCHBACK DIRECTOR
Christina Henderson
To the Outdoor Community,
As we eagerly anticipate the debut of Switchback Spring in Nashville, I want to extend my heartfelt appreciation for your support and the confidence you've placed in our vision. The collective energy surrounding this inaugural gathering is inspiring.
We’re committed to the outdoor industry. We're not just creating another event—we’re building a hub for business growth and community. And because of your support, Switchback Spring will be exactly that.
More than a profession, being part of the outdoor industry fosters a powerful sense of community, bound by a shared passion and a unique culture. We support each other, stand together when challenges arise, and celebrate the collective wins.
As we all know, the outdoor industry is at a critical turning point, facing significant shifts. While we've navigated uncertainty before, our strength has always been in our unity and ability to work together, and Switchback is designed to be the place where that vital collaboration happens.
In developing this gathering, we moved beyond the traditional trade show model. We are cultivating meaningful connections through dedicated networking opportunities and community-focused spaces. We are actively amplifying the narratives of emerging brands by providing platforms for their stories and innovations. We are facilitating dialogue and delivering actionable insights through impactful education.
To maximize your experience at Switchback Spring, we encourage you to:
• MEET SOMEONE NEW: Say hello, start a conversation. You never know where it might lead.
• JOIN THE EDUCATION SESSIONS: There’s a lot happening in our industry. Let’s learn from each other.
• SHOW UP FOR THE IN-BETWEEN MOMENTS: That coffee line? It might be where your next big connection happens.
• WALK EVERY AISLE OF THE EXHIBIT HALL: These brands support and believe in the outdoor industry, and you might just discover the next big thing!
If we haven’t met yet, I hope we do in Nashville. Thanks again for being part of Switchback: We’re building something great—together.
Sincerely, Christina
Meet the Team
What to Expect
BUSINESS & DISCOVERY
Business is at the core of Switchback, and nothing can replace face-to-face meetings and real-life discovery. From meeting with existing suppliers or customers to stumbling upon an emerging brand, in-person gatherings spark business and innovation.
Switchback Spring will feature a lineup of leading and emerging outdoor brands spanning hard-and soft-good categories, including footwear, apparel, hiking, camping, trail running, hydration, nutrition, accessories, technology, and first aid. With a sold-out exhibit hall featuring 170+ brands, attendees will have two full trade show days to connect with exhibitors, discover products, and get a glimpse into the industry’s future.
A key driver of Switchback’s growth has been from the encouragement of our cornerstone exhibitors, retailers, and industry partners, as they’re eager to see the energy and engagement around this style of event continue. We’re inspired by the opportunity to build a bridge between the known need for discovery – of new brands, new relationships, and new ways to grow.
– CHRISTINA HENDERSON, SWITCHBACK DIRECTOR
INSPIRATION
At Switchback, we believe inspiration happens when people and communities come together. That inspiration might be found during a conversation with a new friend, an education session, or a newto-you product. While it can be difficult to find inspiration in uncertain and challenging moments, that makes it all the more important. Wherever you find it, we hope it creates ripple effects through your team, your business, and ultimately, the outdoor industry.
CONNECTION & PEER LEARNING
We’ll say it again: Nothing quite compares to face-to-face connection. Something special happens when people come together: ideas are sparked, friendships are made, and experiences are shared. Often, the most valuable education comes from your peers—the people who understand your customers and day-to-day challenges. Everyone at Switchback Spring will access intentional opportunities to connect, whether through show floor happy hours, evening receptions, off-site adventures, or serendipitous meetings in the hotel lobby. Share your successes, discuss your challenges, reminisce on old times, and make new friends. A successful, thriving industry is built on the collaboration and connection of those who comprise it.
INDUSTRY INSIGHTS
For any industry, education is key to progress—which is why outdoor retailers and brands will find a thoughtful lineup of sessions and speakers at Switchback Spring.
The 2025 education program is built around the outdoor industry’s current goals, needs, and challenges. Built in close collaboration with Outdoor Industry Association (OIA), the program will cover outdoor trends and consumer behaviors, innovative business and marketing strategies, public lands advocacy, change management, and more.
Specialty retailers and other industry members will access targeted insights relevant to their business and career and will leave Switchback with ideas and strategies that can be implemented right away.
Schedule-at-a- Glance
Please note: This schedule is subject to change.
Get an overview of the daily Switchback Spring agenda.
MONDAY, JUNE 16
8:00 AM – 6:00 PM: Badge Pick-up
10:45 AM – 11:00 AM: Welcome & Opening Remarks
11:00 AM – 12:00 PM: Conference Lunch
12:00 PM – 1:00 PM: Opening Keynote
1:30 PM – 4:30 PM: Conference Breakout Sessions
4:45 PM - 5:30 PM: Featured Afternoon Session
6:00 PM – 7:30 PM: Welcome Party Hosted by:
Please note: The exhibit hall is not open on Monday, June 16.
Have questions about attending Switchback?
Reach out to our dedicated Attendee Relations Coordinator Emma Galeckas for direct support.
Emma Galeckas egaleckas@divcom.com
CLICK HERE FOR THE MOST UP-TO-DATE AGENDA
TUESDAY, JUNE 17
8:00 AM – 6:00 PM: Badge Pick-up
8:00 AM – 9:00 AM: Featured Morning Session
9:00 AM – 6:00 PM: Exhibit Hall: Day One Hours
10:00 AM – 6:00 PM: Trailheads Theater Presentations
5:00 PM – 6:00 PM: Exhibit Hall Happy Hour
Indicates the session is open to all badge holders, including exhibitors Indicates breakfast is provided
WEDNESDAY, JUNE 18
7:00 AM – 8:00 AM: Morning Hike Hosted by:
8:00 AM – 2:00 PM: Badge Pick-up
8:00 AM – 9:00 AM: Featured Morning Session
9:00 AM – 4:00 PM: Exhibit Hall: Day Two Hours
10:00 AM – 4:00 PM: Trailheads Theater Presentations
3:00 PM – 4:00 PM: Last Call in the Hall Happy Hour
401 TUESDAY, JUNE 17 & WEDNESDAY, JUNE 18 9:00 AM - 12:00 PM
Exhibitor Directory
Merrell 509, 511 merrell.com
The North Face 409 thenorthface.com
3 Dots Design 8 3dotsdesign.com
Aarn Packs ..............................................506 aarnpacks.com
Akaso Tech LLC ...................................... 551 akasotech.com
Alegria ..................................................... 229 alegriashoes.com
Alpine Fit ................................................. 357 alpinefit.com
Altra ........................................................... 111 altrarunning.com
Arc’teryx .................................................. 323 arcteryx.com
ARTILECT ................................................ 230 artilectperformance.com
ASICS ...................................................... 416
asics.comusen-us
Bedrock Sandals .................................... 537 bedrocksandals.com
Bellroy Trading Pty Limited ................... 137 bellroy.com
BioLite 202 bioliteenergy.com
BirdieBlue 452 shopbirdieblue.com
Birkenstock USA, LP 423 birkenstock.com/us
BloqUV 545 bloquv.com
Body Glide .............................................. 307 bodyglide.com
Bogg Bag ................................................ 556 boggbag.com
BOGS Footwear ..................................... 309 bogsfootwear.com
Brant & Cochran .................................... 529 bnctools.com
Bronwen Jewelry ................................... 353 bronwenjewelry.com
Butt Napkins........................................... 251 buttnapkins.com
Chaos Hats/CTR/DoGree Sourcing ..... 534 ctroutdoors.com, chaoshats.com
Chubbies ................................................. 238 chubbies.com
CLIF BAR ................................................. 234 clifbar.com
Cnoc Outdoors ....................................... 456 cnocoutdoors.com
Correct Toes 253 correcttoes.com
Cotopaxi 121 cotopaxi.com
Craggy Games 257 craggygames.com
Crop Candle/Eco Fuego 643 ecofuego.com
Danner Shoes 108 danner.com
Darn Tough ............................................. 303 darntough.com
DKOTA GRIZZLY ..................................... 359 dakotagrizzly.com
Duraflex ................................................... 404 duraflexgroup.com
Eagle Creek ............................................ 329 eaglecreek.com
Eagles Nest Outfitters ........................... 541 enonation.com
Elastic Suite ................................................ 4 elasticsuite.com
EMU Australia .........................................351 emuaustralia.com ENDVR.io ...................................................
Exhibitor Directory
Hüga Heat 529 hugaheat.com
Hults Bruk 255 hultsbruk1697.se.
Ignik Outdoors 247 ignik.com
INOV8 ....................................................... 116 inov8.com
JAMBAR .................................................. 344 jambar.com
Jetty ......................................................... 601 jettylife.com
JUNK Brands .......................................... 627 junkbrands.com
Kakadu .....................................................316 kakaduusa.com
Katadyn ................................................... 547 katadyngroup.com
Kindling Snacks ..................................... 645 kindlingsnacks.com
Klean Freak............................................. 250 kleanfreak.com
Kodo ........................................................ 553 carrykodo.com
Kokopelli ................................................. 444 kokopelli.com
Komperdell Sportartikel GmbH 415 komperdell.us
Leave No Trace Organization 651 lnt.org
Lems Shoes 644 lemsshoes.com
LGBTQ Outdoors 656 lgbtqoutdoors.com
Liberty Mountain 317 libertymountain.com
Life is Good ............................................. 523 lifeisgood.com
LifeStraw ................................................. 205 lifestraw.com
Lightspeed Commerce Inc. .................. 401 lightspeedhq.com
Livsn Designs ......................................... 346 livsndesigns.com
Locally ..................................................... 403 locally.com
M.H. Bertucci .......................................... 549 bertucciwatches.com
Maine Fly Company............................... 529 maineflyco.com
Maine Outdoor Brands ......................... 529 maineoutdoorbrands.com
Marmot Mountain .................................. 429 marmot.com
Microban ..................................................153 microban.com
Mimikai 625 mimikai.com
Mobile Warming 457 fieldsheer.com
Moment 259 shopmoment.com
Mountain Equipment/Bridgedale 417 mountain-equipment.com, us.bridgedale.com
Mountain Hardwear 103 mountainhardwear.com
Mountain House .................................... 458 mountainhouse.com
Mykos Footwear / LâMO....................... 510 mykos.com
Near Zero ................................................ 256 nearzero.co
Neve Foods, LLC .................................... 558 eatneve.com
NG Labs Inc - Recover ...........................605 recoverbrands.com Nikwax North America .......................... 516 nikwax.com
Ize, Inc. ............................................ 335 niteize.com
Exhibitor Directory
Retail Control Systems 2 retailcontrolsystems.com
RICS Software 14 ricssoftware.com
RIDC 654 runningdiversity.com
Rocky Brands / Xtratuf ...........................144 rockybrands.com
Rossignol ................................................ 406 rossignol.com
RovR Products ........................................ 446 rovrproducts.com
Rugged Road Outdoors ........................ 252 ruggedroadoutdoors.com
Running Industry Diversity Coalition .. 654 runningdiversity.com
RYŌKEN INSTINCT ................................ 553 ryokeninstinct.com
Sallye Ander ........................................... 236 sallyeander.com
SCARPA................................................... 410 us.scarpa.com
Sea2see Seastainable Eyewear........... 557 sea2see.org
Send Bars................................................ 539 sendbars.com
SENIQ 623 seniqbrand.com
Sherpa Adventure Gear 228 sherpaadventuregear.com
Shower Pouch 553 theshowerpouch.com
Simco Imported Shoes 237 arcopedicousa.com
SIRIO Shoes 611 sirioshoes.com
Skechers .................................................. 311 skechers.com
Smartwool............................................... 507 smartwool.com
Sockwell 334 sockwellusa.com
Sunski 328 sunski.com
Suunto Oy 112 suunto.com
Swiftwick................................................. 407 swiftwick.com
Switchback & OIA .................................. 647 switchbackevent.com/switchback-outdoorindustry-association
SWOOP.....................................................132 wearswoop.com
Symbiosis Gear ...................................... 658 symbiosisgear.com
Ten Thousand 503 tenthousand.cc tentree 310 tentree.com
TEREN 336 terendesigns.com
Teton 508 tetongear.com
Teva 223 teva.com
The Conservation Alliance 653 conservationalliance.com
The Futurist Project ............................... 659 thefuturistproject.com
The Landmark Project ........................... 649 wholesale.thelandmarkproject.com
Thicket Adventure ................................. 452 thicketadventure.com
Toad & Co................................................ 219 toadandco.com
TOPO DESIGNS ......................................314 topodesigns.com
Travelon ...................................................613 travelonbags.com
High performance merino
Exhibit Hall: Floor Plan
JUNE 16-18, 2025
Gaylord Opryland Resort & Convention Center Nashville, TN
Exhibit Hall: Featured Areas
PRODUCT SHOWCASE
The Product Showcase is just that – a showcase of the latest products from outdoor industry brands. Stop by to check out what’s new, and then swing by the brands' booths to learn more about their most recent offerings.
LOCATED NEAR THE EXHIBIT HALL ENTRANCE
Participating Brands:
The Campground
This hands-on tent display in the exhibit hall will allow retailers to explore the latest tents from various brands. Participants can check out the full functionality, size, and materials of the tents, mirroring real-life usage.
LOCATED AT BOOTHS 700 & 701
Participating Brands:
STOP BY THE Switchback & OIA Booth
Stop by to meet members of the Switchback and Outdoor Industry Association (OIA) teams, pick up helpful resources, or simply take a moment to relax. Switchback staff will be available to discuss future plans and 2026 exhibiting opportunities, while the OIA team will be ready to talk membership, industry support, and more.
Mannequins provided
Education & Speakers
DEVELOPED
IN
CLOSE COLLABORATION
WITH OUTDOOR INDUSTRY ASSOCIATION (OIA), Switchback’s official event partner, the Switchback Spring education program is built around the goals, needs, and challenges facing the outdoor industry in 2025 and beyond. Switchback education is designed to offer specialty retailers and industry members actionable insights relevant to their businesses and careers. The program will cover topics like outdoor trends and consumer behaviors, business and marketing strategies, change management, conservation, lifestyle and fashion, retail planning, and elevated store operations.
Monday, June 16
10:45 AM - 11:00 AM
Welcome & Opening Remarks
Christina Henderson Director, Switchback
Kent Ebersole President, OIA
11:00 AM - 12:00 PM CONFERENCE LUNCH
12:00 PM - 1:00 PM
Opening Keynote A Conversation with Jim Weber: Leading with Agility and Purpose
Jim Weber Former CEO, Brooks
Melanie “Mel” Strong Founding Partner, NEXT VENTURES
1:30 PM - 2:15 PM
Turn New Participation Data Into Retail Growth
Kelly Davis Director of Research, OIA
Strengthening Retailer-Vendor Relations in Today’s Business Climate
Mark Sullivan (Moderator) Partnerships & Development Director, Switchback
Jessica Alder Vice President of Sales, Merrell
Jon Frederick Group Marketing Director, Equip Outdoor Technologies UK Ltd
Brian Mildenstein Owner, Fin & Feather
Kerri Olson
Outdoor Apparel Senior Buyer, Piragis Northwoods Company
1:30 PM - 2:15 PM
Reduce Your Hassles, Improve Your Operations, Increase Your Profits
David Jones Founder / President, The Excellence Advisory
2:30 PM - 3:15 PM
Building Successful Wholesale Relationships with Emerging Brands
Katie Doherty (Moderator) Co-Founder, Founded Outdoors
Eoin Comerford Principal, Outsize Consulting
Jen Loofbourrow Founder / Owner, Alpine Fit
Mike Mojica Founder / CEO, Outdoor Element
Lloyd Vogel Co-Founder / CEO, Garage Grown Gear
Cash Flow Strategies You Can Implement Right Now
Dan Jablons
President, Retail Smart Guys
Community and Authenticity in the History of Outdoor Retail
Rachel Gross
Assistant Professor of History, University of Colorado Denver
Learn how a top brand pioneered the authentic, outdoorsy feel of shopping in the city; how mid-century specialty retailers cultivated community via their family basement shops; and how big box retail upended the culture of outdoor consumption
3:45 PM - 4:30 PM
The Impact of Trade on Retail – and How You Can Help Fight Back
Jaclyn Levy
Senior Director, Advocacy & Government Affairs, OIA
On the Horizon: What’s Next for Outdoor
Jeanine Pesce Founder / Creative Director, RANGE
Built to Flex: Smarter Strategies for Retail Planning, Buying, and Merchandising
Carrie Watson Founder, Outside Looks, LLC
4:45 PM - 5:30 PM
Unlocking Outdoor Consumer Trends for Retailers
Kelly Davis
Director of Research, OIA
Get a first look at how outdoor consumers are shopping and getting outside today! In partnership with Switchback, OIA surveyed over 6,000 outdoor enthusiasts to reveal insights on spending habits, retail trends, and engagement with independent retailers.
While there are some complex topics facing the outdoor industry this spring, they come on top of the long list of existing priorities our business owners think about every day, all year long. At Switchback, we’re excited to tackle these challenges head on—reminding everyone of the power of gathering, learning, and moving forward together.
– KENT EBERSOLE PRESIDENT, OIA
OPENING Keynote
Leading with Agility and Purpose
Jim Weber, former CEO of Brooks, in conversation with Melanie “Mel” Strong, founding partner at NEXT VENTURES, will share the formula that re-founded and transformed Brooks from a business on the brink of bankruptcy into a $1.4B global powerhouse and industry leader able to stand tall against world class brands. From leading with purpose and driving innovation to cultivating customer obsession and building more trusting workplace cultures, Weber will reveal the key decisions that fueled Brooks’ success. His keynote will offer outdoor retailers and brands powerful takeaways on strong leadership, adapting to change and disruption, and building an organization that can sustain—and thrive—through challenges.
Melanie “Mel” Strong Founding Partner, NEXT VENTURES
Melanie “Mel” Strong
Mel started her career as a first grade teacher and journalist. A chance meeting at the Boston Marathon led to an interview for an entry level job at Nike. She spent 17 years there, where she led businesses including Nike Women and Nike Skateboarding, and worked on the launch of the Nike Running and Training Club apps. In 2019 she left to co-found venture capital firm NEXT VENTURES, focused on early stage investments across health and wellness in companies like Oura Ring and Outside Inc. She serves on the boards of Cofertility, Ramble Campgrounds, Sage Hospitality, Outdoor Afro, and USA Cycling, and when she’s not traveling you can find her mountain biking on the trails in Hood River, Oregon.
MONDAY,
JUNE 16
12:00 PM - 1:00 PM
Gaylord Opryland
As former CEO of Brooks Running, Jim Weber took the company from the brink of bankruptcy to a billion-dollar global performance brand—earning the backing of Berkshire Hathaway and Warren Buffett along the way.
Jim’s strategy centered on focus, innovation, and culture, transforming Brooks into a company built on purposedriven leadership and customer obsession. By investing in cuttingedge technology, biomechanics research, and sustainable practices, he positioned Brooks as an industry leader in both performance and brand loyalty. His ability to navigate economic downturns, market shifts, supply chain disruption, and fierce competition proved instrumental in the company’s long-term success.
In 2017, Jim was faced with a new personal challenge—he was diagnosed with esophageal cancer, with complications leading to the loss of the use of one lung. He emerged from the experience cancer-free, and the life-altering experience gave him an even deeper perspective and focus on making the most of life’s journey every day.
Featured Sessions
Tuesday, June 17
8:00 AM - 9:00 AM • Tennessee Ballroom C
Switch(back) Your Focus to the Customer, not the Market: How to Re-Engage Your Customer—with Intention and an Evidence-Based Retail Approach
External noise is consuming all of us right now, but the customer still matters the most. Through the lens of RFM metrics (recency – frequency – monetary value), retail expert Dan Mann will walk you through how to bring the focus back to the customer.
Dan Mann Founder / President, The Mann Group
Wednesday, June 18
8:00 AM - 9:00 AM • Tennessee Ballroom C
The Business Imperative of Protecting Public Lands: Why Conservation is Critical to the Outdoor Industry’s Future
Join this session to explore how the outdoor industry can take action to protect public lands, ensure sustainable recreation access, and advocate for policies that support the industry.
Open to all Badge Holders
Breakfast will be provided beginning at 7:30 AM for both sessions. Come early to eat, network, and claim your seat!
Keep the learnings going by visiting four Switchback speakers!
Stop by their Office Hours to receive candid advice and actionable insights tailored directly to your unique challenges and questions. These conversations will take place in an intimate setting designed to spark ideas and connection with your industry peers. Come prepared with questions so you can maximize your time with these experts!
Tuesday, June 17
NETWORKING ROOM ( Ryman Studio AB, Level 0 )
9:30 AM - 11:30 AM
Carrie Watson Founder, Outside Looks
1:30 PM - 3:30 PM David Jones Founder / President, The Excellence Advisory
Dan Mann Founder / President, The Mann Group
Come visit Carrie, a small business management expert and Founder of Outside Looks, LLC, to delve into the ropes of sustaining responsible inventory practices and profitability to grow your business.
Chat with David, leadership expert and Founder of The Excellence Advisory, to discover how your business can achieve lean operations by cutting out the chaos, elevating customer service, and much more.
Meet with Dan, retail expert and Founder of The Mann Group, to identify ways to deepen your knowledge of RFM metrics and strengthen your connection with customers, staff, retailers, and the outdoor community.
Tuesday & Wednesday IN THE EXHIBIT HALL THROUGHOUT THE DAY
Holly Wiese Founder / Visual Visionary, 3 Dots Design
Stop by to see Holly, merchandising expert and Owner of 3 Dots Design, for a fun opportunity to discover strategies and techniques to improve your retail floor design and customer experience.
Find 3 Dots Design at booth 8 in the exhibit hall.
Adam Cramer Executive Director / CEO, Outdoor Alliance
Kent Ebersole President, OIA
Paul Hendricks Executive Director, The Conservation Alliance
December 2-4, 2025
SAVE the DATE
Switchback at The Running Event (TRE)
Back for Year Four, Switchback at TRE 2025 will be a one-stop opportunity to access top run and outdoor brands under one roof, connect with industry peers, and gain valuable, actionable education to advance your business.
Interested in learning more about TRE? Click here.
Henry B. González Convention Center San Antonio, TX
The
New PreCip Evo Collection
Learn more at booth #429
Located in the exhibit hall, the Trailheads Theater will be an engaging education space open to all. Retailers, brands, and more will access impactful insights from a lineup of thoughtfully selected presenters, which includes partner organizations, brand and retail leaders, and other industry experts.
Tuesday, June 17
Thanks to Helinox for providing Trailhead Theater seating!
TRAILHEADS THEATER • 10:00 AM - 6:00 PM • Booth 455 • Exhibit Hall
10:00 AM - 10:30 AM
Maximizing Apparel Sales Through Smart Merchandising
Holly Wiese Founder / Visual Visionary, 3 Dots Design
11:00 AM - 11:30 AM
Inclusion Insights: Busting 4 Size Inclusion Myths to Boost Revenue and Market Share
Andrea Kelly Founder / CEO, Make Plus Equal
12:00 PM - 12:30 PM
Accelerating Impact with 1% for the Planet
Kiera Murphy Senior Strategic Partnerships Manager, 1% for the Planet
2:00 PM - 2:30 PM
The Value of Corporate Advocacy: Protecting Lands and Waters
Paul Hendricks (Moderator) Executive Director, The Conservation Alliance
Celia Camargo Director of Community & Purpose, GU Energy Labs
Mark Deming Chief Marketing Officer, Northwest Rivers Supplies, Inc. (NRS)
Erik Lambert Founder / CEO, Bonfire Collective
3:00 PM - 3:30 PM
The Augmented Outdoors: Culture, Technology, and Nature
Harry Bainbridge Head of Strategy, Highsnobiety
4:00 PM - 4:30 PM
The Journey Behind the Brand: Why Origin Stories Matter
Dan Kihanya (Moderator) Director, REI Co-op Path Ahead Ventures
Sara Chen Founder / CEO, Pangoo Apparel
Michael Houston Co-Founder, Shower Pouch
Mike Mojica Founder / CEO, Outdoor Element LOCATED AT
1:00 PM - 1:30 PM
The Outdoor Consumer Today: Who They Are, How They Get Outside, and How to Reach Them
Kelly Davis Director of Research, OIA
TUESDAY, JUNE 17
DON’T MISS A LIVE RECORDING OF THE ROCK FIGHT: AN OUTDOOR PODCAST THAT AIMS FOR THE HEAD! 5:00 PM - 6:00 PM
Host Colin True and co-hosts Eoin Comerford, Shawnté Salabert, and Producer Dave will be joined by multiple guests to talk about everything going down at Switchback!
Wednesday, June 18
Thanks to Helinox for providing Trailhead Theater seating!
TRAILHEADS THEATER • 10:00 AM - 4:00 PM • Booth 455 • Exhibit Hall
10:00 AM - 10:30 AM
Fueling Growth: Funding Strategies for Emerging Outdoor Brands
Enhao Li (Moderator) Co-Founder, Founded Outdoors
Alexis Dulan Investor, Capitalize VC
Georgia Grace Edwards Founder / CEO, Gnara
Steve Westover Managing Partner, Digsbury Ventures
11:00 AM - 11:30 AM
The Importance of Honoring Black History and Culture in Public Lands
Jocelyn Imani
Senior Director, Black History & Culture, Trust for Public Land
12:00 PM - 12:30 PM
Industry Partnerships to Expand Youth Outdoor Participation
Lesford Duncan Executive Director, Outdoor Foundation
Kent Ebersole President, OIA
1:00 PM - 1:30 PM
Attracting the Eco-Conscious Consumer
Dean Ronzoni (Moderator) Director of Corporate Partnerships, Leave No Trace
Additional speakers coming soon!
2:00 PM - 2:30 PM
Building a Mission-Driven Business: Defining, Communicating, and Living Your Purpose
Jenna Klein Jonsson (Moderator) Managing Partner, Blaze Partners
Erin Flynn Head of Sales, OOFOS
Yasmina Mokraoui Vice President of Wholesale, Life Is Good
3:00 PM - 3:30 PM
The Outdoor Recreation Archive: Preserving the History of the Outdoor Industry
Clint Pumphrey
Outdoor Recreation Archive Curator, Utah State University
Chase Anderson Industry Relations Manager, Utah State University
Outdoor Recreation Archive
The Outdoor Recreation Archive includes: Booth 158
In 2017, Utah State University Special Collections and Archives partnered with the College of Agriculture and Applied Science’s Outdoor Product Design and Development program to create a historical collection of books, catalogs, periodicals, photographs, and manuscripts documenting the history of outdoor gear. Known as the Outdoor Recreation Archive, its mission is to document the history of the people, products, and brands of the outdoor industry through unpublished documents, published materials, and audio/visual materials. The organization strives to make those materials widely accessible to the public, including students, academics, enthusiasts, industry professionals (including marketing and design), and others with interest in the history of outdoor gear.
• 8,000 outdoor clothing/gear catalogs representing 1,000 brands dating from 1900-present
• 8,000 outdoor industry and outdoor recreation magazines across 300 titles dating from 1907-present
• 32 collections of documents, photographs, sketches, and other unique materials from gear innovators, brand founders, and other outdoor industry employees
At Switchback, you’ll get the unique chance to interact with archive materials throughout the event.
Networking & Activities
Monday, June 16
6:00 PM - 7:30 PM Water’s Edge
Let’s celebrate this milestone together.
We are thrilled to welcome everyone to Nashville and kick off the debut Switchback Spring! Head to the Welcome Party and find food, drinks, live music, and plenty of opportunities for connecting with old friends—and making new ones. Delta riverboats will also be available for tours during the party, taking guests around the river that runs through the Gaylord Opryland. The party is open to everyone: retailers, exhibitors, media, partner organizations, and all industry members.
Cheers TO THE FIRST-EVER SWITCHBACK SPRING!
TUESDAY, JUNE 17 5:00 PM - 6:00 PM
The following exhibitors will be hosting happy hours Tuesday afternoon. Swing by their booths before wrapping up your busy day!
Exhibit hall happy hours will take place on the trade show floor both Tuesday and Wednesday afternoon. Grab a snack and a drink and start mingling!
LAST CALL IN THE HALL!
WEDNESDAY, JUNE 18 3:00 PM - 4:00 PM
Celebrate the close of the debut Switchback Spring during this exhibit hall send off. Snacks, drinks, and treats will be available.
WEDNESDAY, JUNE 18
7:00 AM – 8:00 AM
Shelby Bottoms Greenway
Meet in the Gaylord Opryland lobby between 6:00 AM – 6:15 AM to board the shuttles.
Start your morning on the right foot with fresh air and a hike through one of Nashville’s local parks. After picking up complimentary breakfast and coffee at the hotel, participants will take a 20-minute shuttle ride over to Shelby Bottoms Greenway. The park is home to five miles of greenway, offering a mix of trail surfaces, river views, wild flowers, and even some wildlife!
Upon arrival, participants can choose to join a group walk or explore on their own. There will be signage with QR codes to quickly pull up trail maps and park information.
Hosted by:
Snag
A BAG!
All Switchback retail attendees will receive a bag filled with participating brands’ products and giveaways. They’ll be available for pickup near the registration area at the Gaylord Opryland.
Participating Brands:
Book Offerings
Keep your eyes peeled for an opportunity to take home some new reading material!
These books will be available throughout the event at various locations. Stop by the Networking Room (Ryman Studio AB, Level 0), Outdoor Recreation Archive boot, and Trailheads Theater to get your copy onsite!
Rachel Gross: Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America
Outdoor Recreation Archive: The Outdoor Archive: The Ultimate Collection of Adventure & Sporting Graphics, Illustrations and Gear
Dan Mann: Leading Change: How to Achieve Superior Results with Gentle Pressure Relentlessly Applied
ORBiT: The Art and Science of Influence
Marcus Woolf: Hiking Huntsville Vol. 1: A Guide to 80 Trails on Monte Sano Mountain, Huntsville Mountain and Green Mountain
Hiking Huntsville Vol. 2:
A Guide to More Than 70 Trails and Greenways in the Huntsville Metro Area
Official Event Partner
Outdoor Industry Association (OIA) is a member-based collective and passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone.
The number one request I hear from both long-time veterans of our industry and the rising next generation is ‘give us a great place to gather.’ The Switchback team has a proven track record of success, and we’re excited to collaborate with them on growing an event that can deliver multiple benefits to a wide range of outdoor industry members.
– KENT EBERSOLE, PRESIDENT, OIA
In 2024, Switchback and OIA formed a strategic partnership to strengthen the impact and effectiveness of the twice-annual gathering.
Debuting at Switchback Spring 2025, the year-round partnership will be a key tool in supporting industry connections and growth. Switchback and OIA will work together to welcome specialty retailers, brands, organizations, and media with a vested interest in foundational outdoor experiences – time on the trail, at the campsite, and as part of the year-round outdoor lifestyle.
As the Official Event Partner, OIA is collaborating with Switchback to:
ENHANCE the event with key learnings from leading outdoor industry data, legacy knowledge of essential and emerging issues, and deep connections throughout the outdoor industry community.
BUILD and recommend education sessions and speakers, host special events, and support industry initiatives.
PROVIDE OIA members with discounted exhibitor rates at Switchback events, in addition to the broad range of benefits already included in their annual memberships.
Partner Organizations
Partnership and collaboration are essential to the success of the outdoor industry, as well as Switchback.
Trusted for their expertise, experience, and leadership, Switchback partner organizations will guide initiatives, education, and more at the debut gathering. These organizations represent a wide range of outdoor focus areas, including conservation, participation, education, leadership, and diversity, equity, and inclusion.
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental partners through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.
American Trail Running Association (ATRA) was formed in mid-1996 as a Colorado not for profit corporation to serve the mountain, ultra & trail (MUT) running community. Our mission is to represent and promote mountain, ultra & trail running. We offer individual, club, race and corporate memberships. One of our primary benefits is our quarterly newsletter, Trail Times. Our newsletter includes a national events calendar, thoughtful articles, and timely information about our sport.
Black Men Run-TURF is for the runners that like to get off-road, occasionally put in super long miles, and don’t mind busting their asses every once in a while. Trail and ultrarunning requires a special kind of crazy, and we want to continue to build upon this amazing community.
The Conservation Alliance protects outdoor spaces and wild places through the collective power of our member companies. Our members’ annual contributions go directly to our grants program. Each year, member companies select community-focused grantees across North America who are committed to creating a healthy, livable planet for all. Conservation today creates jobs, helps local communities, addresses climate change, and provides for future generations.
The Conservation Alliance is excited to be a partner organization for Switchback Spring. As an organization that harnesses the power of businesses to help protect the lands and waters they rely on, we are thrilled to have this opportunity to convene with outdoor industry partners and align on priorities, learn from one another, and chart a path forward to protect our most cherished places.
– PAUL HENDRICKS, EXECUTIVE DIRECTOR,
THE CONSERVATION
ALLIANCE
Founded Outdoors: Entrepreneurs need specific skill sets, industry knowledge, and professional connections to drive business growth. Historically, however, access to these resources has been limited based on demographic, geographic, and socioeconomic factors. Alongside our partners, we’re building support – programming, community, mentorship, and financing – to make it possible for entrepreneurs from all different backgrounds to build successful companies.
The Futurist Project is the leadership and education hub for the outdoor industry. Its premier program, the Leadership Academy, was born out of The Skip Yowell Future Leadership Academy which started in 2015. The organization relaunched in 2022 as The Futurist Project and quickly expanded to offer other programs aimed at meeting the needs of more people in the outdoor industry.
Partner Organizations
Leave No Trace (LNT) accomplishes its mission by providing innovative education, skills, research and science to help people care for the outdoors. By working with the public and those managing public lands, LNT focuses on educating people—instead of costly restoration programs or access restrictions—as the most effective and least resource-intensive solution to land protection.
LGBTQ Outdoors’ mission is connecting the LGBTQIA+ community to the outdoors and to one another. We strive to create a national network of inclusive outdoor spaces and community-based chapters that foster environments of safety, connection, and belonging. By promoting and advocating for queer inclusion in the outdoor industry, we aim to increase representation and support, strengthening connections within our community and fostering a love for the outdoors.
The Nashville Food Project was born from the idea that ALL people should have access to the food they want and need. We know that one in seven people in Nashville lacks access to enough food to sustain a healthy lifestyle. But we also know that more than 40% of all the food in our city goes to waste. Solutions to hunger take much more than simple handouts. Poverty, unemployment, low wages and escalating housing costs all contribute to the challenges that the most vulnerable residents of our city face. The Nashville Food Project embraces a vision of vibrant community food security in which everyone in Nashville has access to the food they want and need through a just and sustainable food system.
Outdoor Diversity Alliance helps outdoor companies grow with purpose and move from selfdriven, internal diversity, equity and inclusion work to shared, collective action. We listen to and pay underrepresented communities and support the development of authentic relationships by helping outdoor companies and underrepresented communities connect. We bring best practices forward and work together to build a prosperous and thriving industry.
Outdoor Foundation is dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, we work with partners across the country to address equity barriers and help make the outdoors accessible for all.
Running Industry Diversity Coalition, a 501(c)(3) nonprofit, was founded in October 2020 as an educational organization with a mission that extends beyond running. Dedicated to championing transformative change within the sport, the RIDC partners with brands, race events, retailers, and run clubs to ignite unparalleled advancements for Black, Indigenous, and other people of color in the running industry.
Trust for Public Land is a national nonprofit that works to connect everyone to the benefits and joys of the outdoors. Quality parks and green spaces are fundamental to sustaining equitable, resilient communities. Access to nature and the outdoors—close to home, in the cities and communities where people live—is a matter of health, equity, and justice. That’s why we work alongside communities across the country to create, protect, and steward the naturerich places that are vital to human well-being. We’re driven by four commitments: equity, health, climate, and community.
Discover
, published by Switchback, is an online resource for the outdoor specialty industry. Just like Switchback, Trailheads has three foundational pillars: education, connection, and business. The publication features insights on various topics – from staff training to merchandising and inventory management –shares best practices from innovative retailers and brands, and provides tips to help stores incorporate new, creative ideas.
We know our readers are busy, so Trailheads offers digestible, quick-to-read articles. As we grow the platform, the goal is to offer more dynamic content, from tutorials to graphics to podcasts.
Marcus Woolf has been a reporter, writer, and editor for outdoor business and consumer media for nearly 30 years. He served as the editor of Outdoor Retailer Magazine and worked as a contributing editor for the Outdoor Retailer Daily Exposure newspaper, SNEWS, and Gear Trends Magazine. His writing has also appeared in consumer publications such as Outside and Backpacker. Marcus is an avid hiker and the author of the guidebooks “Afoot & Afield: Atlanta” and “Hiking Huntsville”, which covers trails in his hometown of Huntsville, Alabama. When he isn’t mapping trails or traveling to visit outdoor retailers, Marcus enjoys backpacking, canoeing, and kayaking with his wife, Wendy.
If you have any ideas for a Trailheads article that would spark inspiration or provide helpful tips to retailers, contact editor Marcus Woolf.
Get in touch: mwoolf@divcom.com
SWITCHBACK & TRAILHEADS ROAD SHOW
Did you know Trailheads editor Marcus and members of the Switchback team are hitting the road? We’ve visited outdoor specialty stores in Tennessee, North Carolina, Arizona, Maine, and more to capture content and get an understanding of retailers’ day-to-day. Check out the shots to the left for a look at a few recent road show visits.
Treeline Outfitters – Portsmouth, NH
Jesse Brown’s Outdoors – Charlotte, NC
4 Merchandising Tips for Specialty Retailers
WRITTEN BY MARCUS WOOLF, TRAILHEADS EDITOR
Many retail experts refer to merchandising as the “silent salesperson.”
A store’s layout, fixtures, signage, and overall atmosphere trigger customer behavior, often before shoppers interact with employees.
When people walk into a store, they make a wide range of judgments and decisions based on what they see and how they feel in the space. To win over customers and convert sales, outdoor stores need a solid merchandising scheme that sends the right message. We asked the merchandising gurus at 3 Dots Design to share tips on how outdoor specialty stores can improve their shops and incorporate new retail trends. You can see examples of these tips by visiting the Retail Innovation Space - presented by 3 Dots Design – in the Switchback Spring exhibit hall.
1. Less is More
One challenge we often see in outdoor, run, and bike shops is too much product on the floor. The retail trend in other channels is to have fewer products on the floor for easier shopping and a better overall merchandising presentation. A sales floor packed with products can overwhelm customers and cause them to lose focus. Plus, some people feel anxious in tight spaces, and they might abandon their shopping trip due to that discomfort.
2. Mannequins Sell More Apparel
Many outdoor, run, and bike stores hesitate to integrate mannequins into their merchandising for fear of taking up too much space. Also, some shop owners feel that mannequins are reserved for more “boutique-like” fashion stores. Unfortunately, these store owners also complain about poor apparel sales and say clothing never sells in their stores! The two points are most certainly related. Displaying outdoor clothing on mannequins will bring the clothing to life and allow shoppers to see full outfits, which enables them to more easily incorporate pieces into their wardrobe. Also, mannequins give apparel form and shape, which greatly improves the “curb appeal” of the clothes and provides an added dimension that hanger displays can’t convey. Investing in some torso forms, leg forms, and full-body mannequins is critical for selling apparel.
Fleet Feet Austin takes a “less is more” approach to footwear display, using several small displays positioned throughout the store rather than one long footwear wall.
The Fleet Feet Flagship Store in Carrboro, NC, combines a mannequin display with a feature wall where shoppers see a small, quick hit of clothing on a magnet display board. The mannequin and display board sit near the clothing inventory, allowing people to shop quickly and easily.
3. Rethink Your Check-Out Area
If you’ve purchased a phone or computer at an Apple store, you’ve experienced their mobile checkout system, which works exceptionally well. More retailers are adopting similar checkout systems, because they allow customers to complete their purchases quickly and easily while avoiding long lines. Also, a mobile checkout system opens up retail square footage for products and displays.
Even stores without mobile systems are reducing the size of checkout counters. At Fleet Feet Youngstown in Cleveland, OH, 3 Dots Design created a checkout area significantly smaller than what you encounter at most Fleet Feet stores. The checkout area also serves as a tech bar to save space and streamline customer interactions. 10 to 12 years ago, retailer counters measured 8 to 10 feet long; however, in recent years, they’ve measured 5 to 8 feet in length.
4. Include Interactive Elements
Retailers are finding creative ways to make shopping a more interactive experience for customers. Some stores have added digital touch screens, while others have taken GPS watches, headlamps, and massage products out of the boxes so that customers can touch and feel them. Some shops even offer samples of the food and beverages they sell for backpacking, trail running, and mountain biking.
Another big retail trend is to incorporate modern seating areas that allow customers to relax and linger longer, which can lead to additional sales. Some shops are even installing beverage services, cafes, and beer taprooms, because these elements not only invite shoppers to hang out for a while but also create social gathering spaces. For example, Neptune Mountaineering in Boulder, CO, partnered with Ampersand Coffee Roasters, who designed in-store cafes for free. In exchange, the shops sell the coffee Ampersand roasts. It’s a great partnership that ensures stores use proper equipment and an effective layout for the coffee shop.
In Portsmouth, NH, people shopping at Treeline Outfitters can relax at the in-store taproom and enjoy locally crafted beers. By giving locals a place to gather, the taproom helps store owners Cody and Emily Whelan fulfill their mission to make their shop a community hub rather than just a retail store.
Treeline Outfitters in Portsmouth, NH, uses a mobile payment system for retail sales and taproom tabs. This allows store staff to move about the store and complete purchases in any area, whether a customer is shopping in the main retail space or enjoying a brew on the shop’s back patio.
While shopping for gear and clothing, customers at Treeline Outfitters often pause to have a seat at the bar, enjoy a beer, and spend time with fellow outdoor enthusiasts.
COCONUTS KEEP IT COOLER
MEET NUTSHELL
The modern sustainable cooler made from coconuts that folds flat for easy storage and keeps ice frozen for days.
Visit us at Booth 554
Better Together: Why the Outdoor Industry Must Meet Face to Face
WRITTEN BY MARCUS WOOLF, TRAILHEADS EDITOR
Retailers, manufacturers, reps, nonprofits, and media members have traditionally spent valuable time together hiking, running, climbing, paddling, skiing, and more. These experiences have forged strong relationships that were reinforced at conferences and other national gatherings.
“The outdoor industry is more than just business; it’s a shared passion and a powerful community,” says Christina Henderson, Switchback Director.
Over the last few years, though, the COVID-19 pandemic and other market forces have frayed connections in the outdoor industry. The pandemic reduced the number of face-to-face gatherings, and new economic pressures made it more challenging to travel and share time on trails and show floors.
While the industry has become fragmented, it’s important that we, as a community, meet face to face.
If we stay in our silos and only communicate digitally, we lose the ability to connect on a more personal and meaningful level.
The outdoor industry has always been unique compared to other parts of the working world. More than a collection of companies, it is a constellation of people who not only share financial ties but also find common ground in a love of exploring wild places. Continued
At industry gatherings, you can interact with peers you don’t normally encounter and gain insight from their experiences. National shows offer access to business leaders you wouldn’t see or meet otherwise. While walking the aisles, you can discover new brands, products, and organizations that benefit your business. And networking events and education sessions provide learnings into issues affecting the industry beyond your own backyard.
A Fresh Perspective
One of the chief benefits of attending an industry event is the chance to step outside your world, meet with peers, and gain a fresh perspective on the market. For Brian Mildenstein, owner of Fin & Feather in Iowa City, IA, industry gatherings provide an excellent opportunity to meet people he wouldn’t see otherwise. He’s looking forward to meeting another shop owner who wrote an article about the relationship between retailers and manufacturers.
“His shop is in Idaho, so I’m never going to run into him, and I’m not going to fly out to Idaho and just sit down and have a coffee,” says Mildenstein. “But I can do that at a national show.”
Mildenstein says he gets valuable information by talking with retailers from other parts of the country. “Our shops might be different, but we have things in common,” he says, adding that a show is a non-threatening environment where “people gladly share information.”
Retailers commonly feel isolated and wonder if they’re making the right moves to address national trends. At events, shop owners can consult with peers to better understand the market. “The most educational part of going to a trade show is talking to somebody else with the same experiences as you,” says Whitney Connell, owner of Hays Co. Outfitters in San Marcos, TX. “You can talk with someone who is not necessarily trying to sell you something.”
Access to Brand Leaders
Another advantage of attending an in-person event is that it provides retailers access to a variety of company representatives. Mildenstein says his suggestions and concerns for manufacturers don’t always make it past the reps to reach people higher in the chain of command. A show like Switchback Spring lets him talk directly with executives and other brand leaders. “You can have a meaningful conversation with a marketing person or maybe a sales manager and tell them things that would really help,” says Mildenstein.
Many Switchback exhibitors are staffing their booths with a range of personnel, such as brand managers and marketing team members, so they can highlight various aspects of the company and share a variety of product stories.
Opportunities for Discovery
With the outdoor market becoming more competitive, retailers must differentiate themselves. To do this, dealers can attend a show like Switchback Spring to discover new products and emerging brands.
“There’s great value in being able to walk an aisle and see something that jumps out at you,” says Kerri Olson,
outdoor apparel senior buyer for Piragis Northwoods Company in Ely, MN.
People often pack their schedule with appointments to make the most of a show, but it’s wise to set aside time to explore the show floor. You might discover something intriguing. Plus, you can quickly get an overall sense of design and style trends.
Education About Big Issues
While Switchback Spring helps dealers stay current with product trends, it also provides a forum for people to discuss significant issues impacting the outdoor industry.
The education program, which spans over all three days of the event, includes presentations and panel sessions covering timely, critical topics, such as threats to public lands and the forces affecting relationships between retailers and manufacturers.
It’s one thing to read news stories about these issues or view reactions on social media, but only by being in the room can you get a real sense of how people feel—and what they’re actually doing.
“The way you create community is not by having a Zoom meeting,” says Mildenstein. “You do it by coming together and talking.”
From the Team
As event organizers, the Switchback team knows firsthand the importance of gathering industries in-person. The team was asked to share what they’re most looking forward to at Switchback; below are some of their answers:
Meeting passionate retailers in-person and helping them make the most of their Switchback experience!”
– EMMA GALECKAS, ATTENDEE RELATIONS COORDINATOR “Hearing how people are using their leadership to create positive change in the industry and to be part of those conversations.”
Seeing the education sessions come to life thanks to the incredible speakers in the lineup!
– NOELLE MAIBAUM CONFERENCE COORDINATOR
– REGAN BUCK
SR. MARKETING
COORDINATOR
“Bringing the industry together for the first time in years and spending time with so many smart, creative people.”
– MARK SULLIVAN, PARTNERSHIPS & DEVELOPMENT DIRECTOR
The energy of the event – there’s something about being surrounded by people who are involved in the outdoor industry.
Switchback is where new ideas spark and new adventures begin.”
– HEIDI JOHNSTON PARTNERSHIPS PROJECT MANAGER
EXPERIENCING THE BUZZ OF THE INDUSTRY COMING TOGETHER —THERE’S NOTHING LIKE THE ENERGY OF CONNECTING IN PERSON WITH SO MANY LIKE-MINDED PEOPLE IN ONE PLACE.
– MIKAYLA ZORDAN, MARKETING COORDINATOR
Want to be part of the action at Switchback Spring?
Can’t wait to bring the community together – the first of many gatherings to come.
– BETH GORDON NEW BUSINESS DEVELOPMENT DIRECTOR
Seeing the event come to life, especially Tuesday morning when the exhibit hall opens!
– HAILEY MORRILL SALES & EVENT COORDINATOR
Guide to
Nashville
Welcome to Nashville!
From delicious food and world class entertainment to a variety of parks and trails, Music City has something for you. Following are just a few recommendations from the Switchback team—and if you’re staying at the Gaylord Opryland, distance from the hotel is included.
DiningOptions
Cascades American Café
1 MINUTE | 2800 OPRYLAND DR | $$ AMERICAN RESTAURANT
Located within the Gaylord Opryland, this cafe offers a variety of healthy options, including a vegetarian plate featuring grilled vegetables with a delicious seed pesto.
Nectar: Urban Cantina
10 MINUTES | 206 MCGAVOCK PK | $$ MEXICAN RESTAURANT
Located in the Donelson neighborhood, this cantina blends fresh, locally inspired ingredients with bold Latin flavors. Expect tacos with flair and an outdoor patio perfect for casual hangouts.
Frothy Monkey
15 MINUTES | 235 REP. JOHN LEWIS WAY N | $$ CAFÉ & ALL-DAY EATERY
Located downtown, this cozy, all-day café serves up locally roasted coffee, fresh meals, and craft drinks. Perfect for breakfast meetings, casual lunches, or a relaxed evening wind-down.
Assembly Food Hall
20 MINUTES | 5055 BROADWAY | $ MULTI-CUISINE
This downtown, European-style food hall features over 20 eateries and bars with diverse cuisines. Enjoy live music, a full bar, and a rooftop space offering panoramic views.
REDEFINING
Nashville
Entertainment Options Outdoor Trails and Parks
Grand Ole Opry
17 MINUTES | 2804 OPRYLAND DR | $$ EVENT VENUE
The heart of country music turns 100 in 2025! A must-visit for music lovers, the Grand Ole Opry continues to host legendary live shows featuring both iconic stars and rising talent.
The Listening Room Café
20 MINUTES | 618 4TH AVE S | $$ EVENT VENUE
A popular venue that highlights Nashville’s songwriting talent in a relaxed atmosphere where the stories behind the songs take center-stage. This establishment combines the essence of Music City with a full-service dining experience.
River Queen Voyages
20 MINUTES | 2812 RIVER RD | $$ BOAT TOURS
Explore Nashville’s riverfront on the historic River Queen. Enjoy scenic tours or private boat rentals for a unique outdoor adventure on the Cumberland River.
Two Rivers Park
9 MINUTES | 1000 TWO RIVERS PKWY | FREE TRAILS & NATURE
Located just minutes from the Gaylord Opryland Resort, Two Rivers Park provides peaceful paths along the Stones River Greenway, perfect for hiking, biking, and wildlife observation. You’ll find miles of walking and biking trails through lush landscapes.
Shelby Bottoms Greenway & Nature Park
20 MINUTES | 1900 DAVIDSON ST | FREE TRAILS & NATURE
A 1,200+ acre urban oasis offering both paved and dirt trails along the Cumberland River. Ideal for biking, running, and birdwatching, with easy access via the Shelby Bottoms Nature Center.
This is where WednesdaySwitchback’sMorning Hike will take place! Learn more on page 31.
Percy Warner Park
35 MINUTES | 7311 HIGHWAY 100 | FREE HIKING & TRAILS
Part of the Warner Parks system, this expansive park features rugged hiking trails, equestrian paths, and scenic views, making it a favorite for outdoor enthusiasts.
Helpful Resources
Gaylord Opryland Resort & Convention Center
Switchback Spring will be hosted within a dedicated portion of the Gaylord Opryland Resort & Convention Center, a spacious venue with 12 restaurants and an attached hotel. With retailers, media, exhibitors, and other attendees staying and meeting in a single location, the focused environment will enable both private planned meetings as well as serendipitous run-ins.
Situated in the heart of Nashville, the Gaylord Opryland Resort & Convention Center welcomes guests to a stunning resort experience. Guests can explore nine acres of airy indoor garden atriums, awardwinning restaurants and bars, a state-ofthe-art fitness center, and much more.
CLICK HERE to learn more about the venue.
Dining:
There are plenty of restaurants to choose from at the venue.
Listed below are just a few:
Old Hickory Steakhouse
A signature steakhouse restaurant showcasing 1855 Black Angus Beef seared to perfection, artisan cheeses, and an extensive wine list.
Solario Cantina
Enjoy the bold flavors of Mexico, signature margaritas, and selections from the tequila bar at this festive spot.
Fuse Sports Bar
With more than 100 high-definition TVs, watch your favorite team while enjoying a variety of tailgate-inspired dishes.
CLICK HERE to see all dining options.
BOOK YOUR STAY
In partnership with onPeak, Switchback secured discounted rates at the Gaylord Opryland Resort & Convention Center. We know plans change, so to help ease your travel planning, onPeak, the only official hotel provider for Switchback Spring 2025, offers flexible change and cancellation policies.
CLICK HERE to learn more and find links to book your accommodations.
NASHVILLE INTERNATIONAL AIRPORT (BNA)
If you plan to fly to Nashville for Switchback Spring, you’ll most likely be headed to Nashville International Airport (BNA).
Located just seven miles away, BNA is a quick, easy 10-minute drive to the Gaylord Opryland. We recommend using a rideshare service or taking a taxi. Uber and Lyft vehicles pick up at the Ground Transportation Center, Level 1 of Terminal Garage 2, and Taxis pick up in the South Wing Pick Up Area.
CLICK HERE to learn more about BNA.
Helpful Resources
Event App
The Switchback app will be available to download in June! The app will be your go-to tool for navigating the debut event and will be updated frequently with important information, including schedule changes and live announcements.
CLICK HERE TO LEARN MORE ABOUT THIS YEAR’S APP; WHEN THE APP IS LIVE, DIRECT DOWNLOAD LINKS WILL BE ADDED TO THIS PAGE.
Download the App to:
1 PLAN your daily schedule, including educational sessions and fun activities
2 BOOKMARK your must-see brands on the show floor
Your unique app login code will be sent via email in June. Keep an eye out!
3 CONNECT with industry peers through a networking tool
4 BE NOTIFIED about booth happy hours and event updates Ready to register for Switchback Spring? CLICK HERE!
We are proud to create a gathering for the outdoor industry and will continue to listen, learn, and play our part in supporting the community.
We look forward to building on this inaugural event and coming together again in 2026. Until then, we want to hear from you! Contact our team at info@switchbackevent.com to share your ideas and feedback.
– The Switchback Team
THE OUTDOOR INDUSTRY’S MEMBER-LED COLLECTIVE
The outdoor industry knows how to navigate tough terrain. It’s what we were built for. But today’s challenges—policy shifts, rising costs, and a changing climate—demand more than endurance. That’s where OIA comes in.
We equip our members with the business intelligence, policy expertise, and sustainability leadership they need to navigate complexity and increase outdoor access for all. For over 35 years, we’ve been the industry’s trusted partner, uniting leaders and innovators to shape what’s next. Because we’re not just here to adapt to change, we’re here to define it.