2023 Overview
The 11th edition of Seafood Expo Asia was held at Sands Expo & Convention Centre from 11-13 September 2023. The three-day Expo brought together 4,377 qualified industry professionals from 77 countries including 362 exhibiting companies from 41 countries.
Satisfied Visitors with Purchasing Authority
91% considered Seafood Expo Asia to be important to their business
91% were satisfied with Seafood Expo Asia
71% planned to attend again next year
Nearly two-thirds of buyers have purchasing responsibility
Top Visiting Countries
South and Southeast Asia*, China, Japan, South Korea, United States, Hong Kong SAR, Taiwan, Australia, United Kingdom, Norway, United Arab Emirates and Spain
*Including Brunei, Cambodia, Timor-Leste, India, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Thailand and Vietnam
…it has
been amazing, and we have had visitors across Asia from Indonesia, Philippines, even India, Singapore, China. We are very happy being here and we are sure we are going to come back.”
– MANMOHAN SINGH, OCTOFROST | SWEDEN
*Based on 2023 post event data
Buyer Testimonial
Overall, it was a great experience. The Expo served as a networking platform for Southeast Asia…
Meeting numerous exhibitors and industry professionals in Southeast Asia and Taiwan has significantly enhanced our business in these regions.”
– FRESH PRODUCE INTERNATIONAL SOURCING PARTNER, YONGHUI SUPERSTORES | CHINA
Visitors Industry
Buyer Testimonial
The event was exceptionally well-organized, and the staff were incredibly helpful. In the matchmaking sessions, the vendors were carefully chosen and demonstrated a strong commitment to doing business. I had the opportunity to connect with numerous new vendors from the Southeast Asia region.
This seafood expo is truly a 'hidden gem,' and I highly recommend it to potential buyers.”
– GENERAL MANAGER, ARCTIC FOOD SERVICES, INC. | UNITED STATES
Visitors' Top Reasons to Attend
See new products/ innovations
Identify new opportunities/markets 56% Keep up to date with market trends
I think personally there were quality exhibitors with a good array of differentiated products. Would recommend anyone who is keen on seafood importation to explore, this be it hosted buyer/visitor.” – REGIONAL BUSINESS HEAD, SURYA FOODS | UNITED KINGDOM
53% Source new suppliers
*Based on 2023 post event data
Sample List of High-Volume Buyers
DISTRIBUTORS/WHOLESALERs
• BIDFOOD SINGAPORE PTE LTD | SINGAPORE
• CJ FRESHWAY CORPORATION | SOUTH KOREA
• CLASSIC FINE FOODS (S) PTE LTD | SINGAPORE
• JAPANESE CONSUMERS' CO-OPERATIVE UNION | JAPAN
• MIDA FOOD DISTRIBUTORS, INC. | PHILIPPINES
• ORIENTAL PARTNERS LTD. | HONG KONG SAR
• SMSI/SYSCO | HONG KONG SAR
• SUNTECH INTERNATIONAL FOOD CO. LTD | HONG KONG SAR
• SURYA FOODS | UNITED KINGDOM IMPORTERS
• ARCTIC FOOD SERVICES, INC. | UNITED STATES
• AQUA STAR PTY LTD | AUSTRALIA
• GEOSUNG SEAFOOD | SOUTH KOREA
• I FOOD CONCEPT CO., LTD | THAILAND
• JOHNSON SEAFOOD CO., LTD | TAIWAN
• MANDARINEN IMPORT & ENGROS AS | NORWAY
• NIPPON GOURMET TRADING COMPANY LTD | MACAU SAR
• WISMETTAC FOODS,INC. | THAILAND
• 名昇海產 | TAIWAN
FOOD SERVICE/ HOTEL/ CATERING/ RESTAURANTS
• COMPASS GROUP | SINGAPORE
• ITACHO PTE LTD | SINGAPORE
• JUMBO GROUP | SINGAPORE
• PRIME PACIFIC GRILL CORPORATION | PHILIPPINES
• RE&S ENTERPRISES PTE LTD | SINGAPORE
• ROYAL SEAFOOD | VIETNAM
• SATS LTD | SINGAPORE
• SELECT GROUP PTE LTD | SINGAPORE
• SUSHI EXPRESS GROUP PTE LTD | SINGAPORE
• SUSHI TEI | SINGAPORE
• ZENSHO HOLDINGS CO., LTD. | JAPAN
RETAIL
• BIG C SUPERCENTER CO., LTD | THAILAND
• CENTRAL FOOD RETAILS CO., LTD | THAILAND
• DFI RETAIL GROUP | MALAYSIA/ SINGAPORE
• EB SERVICES COMPANY LIMITED | VIETNAM
• E-MART | SOUTH KOREA
• ITM ALIMENTAIRE INTERNATIONAL | THAILAND
• LIDL & KAUFLAND ASIA PTE. LTD | SINGAPORE
• NTUC FAIRPRICE CO-OPERATIVE LTD | SINGAPORE
• PARKnSHOP (HK) LIMITED | HONG KONG SAR
• SAINSBURYS ARGOS ASIA LTD | HONG KONG SAR
• SHENG SIONG GROUP | SINGAPORE
• THAMMACHART SEAFOOD RETAIL CO., LTD | THAILAND
• YONGHUI SUPERSTORES CO., LTD | CHINA
NEW PAVILIONS FROM China, Australia, Japan, Netherlands, Norway, Poland, South Korea
NEW EXHIBITOR REPRESENTATION FROM Brunei Darussalam, Faroe Islands, Georgia, Greece, Mauritania, Nicaragua, Sweden, United Kingdom
*outside of Singapore
Exhibitor Testimonial
Seafood Expo Asia is a great platform to network, share ideas and understand more about the seafood industry from across boundaries.”
– ALSON ANG, SEAFOOD INDUSTRIES ASSOCIATION SINGAPORE | SINGAPORE
According to 2023 Exhibitors:
94% considered the event important to their business 89% were satisfied with the event
Nearly 40% of exhibitors considered ROI as good or excellent.
86% were satisfied with the quality of visitors to their stands 65% considered coming back next year
The average value of expected sales was around USD 1.9million *Based
Exhibitor Testimonial
We've been coming to Seafood Expo Asia since 2010… and we have been very excited to see it grow over the years and we believe that
it is still serving our interests very well, probably better than many of the other larger shows that we also attend.”
– GEOFF KRAUSE, PACIFIC SEA CUCUMBER HARVESTERS ASSOCIATION | CANADA
Event Highlights
Conference Sessions
Seafood Expo Asia featured a comprehensive conference program focused on pressing industry topics. Industry leaders and experts shared their insights on the latest market trends, challenges and opportunities, including:
AQUACULTURE ARTIFICIAL INTELLIGENCE (AI)
CONSUMER TRENDS FINANCE & FUNDING SUPPLY CHAIN
SUSTAINABILITY TECHNOLOGY TRACEABILITY
Culinary Demos
A series of onsite culinary demonstrations educated buyers on the perfect way to source, select and prepare seafood products, including Galician seafood and Hainan Tilapia.
Master Class & “Knowing Your Fish" Series
Special guest Chef Karlie Verkerk showcased Australian coral trout and provided invaluable seafood insights at Master Class. Buyers deepened their understanding of various seafood species, including the Mediterranean Blue Crab, Vannamei Shrimp, and Mauritanian Fish, through the sessions of the Knowing Your Fish Series.
Oyster Challenge NEW THIS YEAR
Oyster enthusiasts and skilled chefs competed in three intense rounds of challenges, concluding with Andy Ng De Yao & Jeco Lin of Chef de Maison as the winners.
Event Highlights
Product Showcase & Tasty Kitchen
The Product Showcase and Tasty Kitchen highlighted a wide range of worldwide seafood products ready for the Asian market. Buyers found sourcing inspiration in an engaging environment, alongside opportunities to sample them too.
Seafood Excellence Asia Awards NEW THIS YEAR
The Awards recognize the best new seafood products in the retail and HORECA (hotel/restaurant/catering) sectors represented at the Expo. Tassal Operations won the prestigious Best New Product award.
Seafood Party
A fun and effective networking event, where exhibitors, select high-volume buyers and invited guests had the opportunity to connect while enjoying wine and premium seafood hors d’oeuvres prepared by the finest culinary talents.
Snack & Chat NEW THIS YEAR
A relaxed setting offering more opportunities for buyers to meet with exhibitors where they could network and enjoy freshly baked seafood pies and drinks while mingling with others.
Business Matchmaking Program
The Program facilitated connections between exhibitors and Key Buyers/ high-volume Importers, fostering valuable business introductions.
Participating Key Buyers/ High-volume Importers:
• Aqua Star Pty Ltd | Australia
• Arctic Food Services, Inc. | United States
• Big C Supercenter Co.,Ltd | Thailand
• Central Food Retail | Thailand
• EB SERVICES COMPANY LIMITED | Vietnam
• E-MART | South Korea
• Garming Marine Products (Int') Co. Ltd | Hong Kong SAR
• ITM Alimentaire International | Thailand
• Japanese Consumers' Co-operative Union | Japan
• ParknShop (HK) Limited | Hong Kong SAR
• Piau Kee Marine Sdn Bhd | Malaysia
• SMSI/Sysco | Hong Kong SAR
• Surya Foods | United Kingdom
• Thammachart Seafood Retail Co., Ltd. | Thailand
• Yonghui Superstores Co., Ltd | China
• And many more!
According to 2023 Key Buyers:
93% considered the event important 79% planned on attending the Key Buyer Program in 2024 93% were satisfied with the event
*Based on 2023 post event data
– SMSI/SYSCO | HONG KONG SAR Buyer Testimonial
It (Business Matchmaking Program) offers me a private time and space to discuss business without being disturbed. We met a lot of high quality suppliers.”
Exhibitor Testimonial
The business matchmaking service has been a great addition to the show. A lot of our exhibitors have benefited and that's allowed them to have private discussions off of the pavilion, as well as grow the additional communications that they may or may not have planned previously.”
– LAURA DAVIES, GREAT AUSTRALIAN SEAFOOD | AUSTRALIA
SEAFOOD EXPO A World of Seafood
THE SEAFOOD MARKETPLACE FOR NORTH AMERICA
BOSTON, USA | 16-18 MARCH 2025
Seafood Expo North America
Seafood Processing North America
THE GLOBAL SEAFOOD MARKETPLACE
BARCELONA, SPAIN | 6-8 MAY 2025
Seafood Expo Global
Seafood Processing Global
THE SEAFOOD MARKETPLACE FOR ASIA
SINGAPORE | 4-6 SEPTEMBER 2024
Seafood Expo Asia
Contact info@seafoodexpo.com
Contact sales@seafoodexpo.com
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For questions about exhibiting: Contact: Cass Ng sales-asia@seafoodexpo.com +1 207-842-5517 For general questions about the event and registration: info-asia@seafoodexpo.com