Seafood Expo Asia 2023 Post Event Report

Page 1

The Seafood Marketplace for ASIA Produced by: A Member of: Supported by Held in Official Media PART OF A GLOBAL SEAFOOD PORTFOLIO seafoodexpo.com/asia 2023 Post Event Report #SEASIA24
Table of Contents 3 2023 OVERVIEW 4 VISITOR PROFILE 10 SAMPLE LIST OF HIGH-VOLUME BUYERS 11 EXHIBITOR PROFILE 15 EVENT HIGHLIGHTS 17 BUSINESS MATCHMAKING PROGRAM 18 KEY BUYERS 19 SEAFOOD EXPO EVENTS

2023 Overview

The 11th edition of Seafood Expo Asia was held at Sands Expo & Convention Centre from 11-13 September 2023. The three-day Expo brought together 4,377 qualified industry professionals from 77 countries including 362 exhibiting companies from 41 countries.

Seafood Expo Asia | 2023 Post Event Report 3

Satisfied Visitors with Purchasing Authority

91% considered Seafood Expo Asia to be important to their business

91% were satisfied with Seafood Expo Asia

71% planned to attend again next year

Nearly two-thirds of buyers have purchasing responsibility

Seafood Expo Asia | 2023 Post Event Report 4 *Based on 2023 post event data

Top Visiting Countries

South and Southeast Asia*, China, Japan, South Korea, United States, Hong Kong SAR, Taiwan, Australia, United Kingdom, Norway, United Arab Emirates and Spain

*Including Brunei, Cambodia, Timor-Leste, India, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Thailand and Vietnam

…it has

been amazing, and we have had visitors across Asia from Indonesia, Philippines, even India, Singapore, China. We are very happy being here and we are sure we are going to come back.”

– MANMOHAN SINGH, OCTOFROST | SWEDEN

*Based on 2023 post event data

Seafood Expo Asia | 2023 Post Event Report 5

Buyer Testimonial

Overall, it was a great experience. The Expo served as a networking platform for Southeast Asia…

Meeting numerous exhibitors and industry professionals in Southeast Asia and Taiwan has significantly enhanced our business in these regions.”
– FRESH PRODUCE INTERNATIONAL SOURCING PARTNER, YONGHUI SUPERSTORES | CHINA
Seafood Expo Asia | 2023 Post Event Report 6

Visitors Industry

Seafood Expo Asia | 2023 Post Event Report 7 *Based on 2023 post event data
Equipment/ Transportation/Services 11% Importers/Exporters/Traders 28% Research/Education/Government 4% Food service/ Hotel/ Catering/ Restaurants 14% Processing/ Aquaculture (Processor/ Aquaculture/ Fishing Company) 12% Retail (Supermarket/Hypermarket, Seafood Market, E-Commerce) 11%
20%
Distributors/ Wholesalers

Buyer Testimonial

The event was exceptionally well-organized, and the staff were incredibly helpful. In the matchmaking sessions, the vendors were carefully chosen and demonstrated a strong commitment to doing business. I had the opportunity to connect with numerous new vendors from the Southeast Asia region.

This seafood expo is truly a 'hidden gem,' and I highly recommend it to potential buyers.”
– GENERAL MANAGER, ARCTIC FOOD SERVICES, INC. | UNITED STATES
Seafood Expo Asia | 2023 Post Event Report 8

Visitors' Top Reasons to Attend

See new products/ innovations

Identify new opportunities/markets 56% Keep up to date with market trends

I think personally there were quality exhibitors with a good array of differentiated products. Would recommend anyone who is keen on seafood importation to explore, this be it hosted buyer/visitor.” – REGIONAL BUSINESS HEAD, SURYA FOODS | UNITED KINGDOM

53% Source new suppliers

*Based on 2023 post event data

Seafood Expo Asia | 2023 Post Event Report 9
61%
59%

Sample List of High-Volume Buyers

DISTRIBUTORS/WHOLESALERs

• BIDFOOD SINGAPORE PTE LTD | SINGAPORE

• CJ FRESHWAY CORPORATION | SOUTH KOREA

• CLASSIC FINE FOODS (S) PTE LTD | SINGAPORE

• JAPANESE CONSUMERS' CO-OPERATIVE UNION | JAPAN

• MIDA FOOD DISTRIBUTORS, INC. | PHILIPPINES

• ORIENTAL PARTNERS LTD. | HONG KONG SAR

• SMSI/SYSCO | HONG KONG SAR

• SUNTECH INTERNATIONAL FOOD CO. LTD | HONG KONG SAR

• SURYA FOODS | UNITED KINGDOM IMPORTERS

• ARCTIC FOOD SERVICES, INC. | UNITED STATES

• AQUA STAR PTY LTD | AUSTRALIA

• GEOSUNG SEAFOOD | SOUTH KOREA

• I FOOD CONCEPT CO., LTD | THAILAND

• JOHNSON SEAFOOD CO., LTD | TAIWAN

• MANDARINEN IMPORT & ENGROS AS | NORWAY

• NIPPON GOURMET TRADING COMPANY LTD | MACAU SAR

• WISMETTAC FOODS,INC. | THAILAND

• 名昇海產 | TAIWAN

FOOD SERVICE/ HOTEL/ CATERING/ RESTAURANTS

• COMPASS GROUP | SINGAPORE

• ITACHO PTE LTD | SINGAPORE

• JUMBO GROUP | SINGAPORE

• PRIME PACIFIC GRILL CORPORATION | PHILIPPINES

• RE&S ENTERPRISES PTE LTD | SINGAPORE

• ROYAL SEAFOOD | VIETNAM

• SATS LTD | SINGAPORE

• SELECT GROUP PTE LTD | SINGAPORE

• SUSHI EXPRESS GROUP PTE LTD | SINGAPORE

• SUSHI TEI | SINGAPORE

• ZENSHO HOLDINGS CO., LTD. | JAPAN

RETAIL

• BIG C SUPERCENTER CO., LTD | THAILAND

• CENTRAL FOOD RETAILS CO., LTD | THAILAND

• DFI RETAIL GROUP | MALAYSIA/ SINGAPORE

• EB SERVICES COMPANY LIMITED | VIETNAM

• E-MART | SOUTH KOREA

• ITM ALIMENTAIRE INTERNATIONAL | THAILAND

• LIDL & KAUFLAND ASIA PTE. LTD | SINGAPORE

• NTUC FAIRPRICE CO-OPERATIVE LTD | SINGAPORE

• PARKnSHOP (HK) LIMITED | HONG KONG SAR

• SAINSBURYS ARGOS ASIA LTD | HONG KONG SAR

• SHENG SIONG GROUP | SINGAPORE

• THAMMACHART SEAFOOD RETAIL CO., LTD | THAILAND

• YONGHUI SUPERSTORES CO., LTD | CHINA

Seafood Expo Asia | 2023 Post Event Report 10

NEW PAVILIONS FROM China, Australia, Japan, Netherlands, Norway, Poland, South Korea

NEW EXHIBITOR REPRESENTATION FROM Brunei Darussalam, Faroe Islands, Georgia, Greece, Mauritania, Nicaragua, Sweden, United Kingdom

*outside of Singapore

Seafood Expo Asia | 2023 Post Event Report 11 Exhibitors 362 EXHIBITING COMPANIES FROM 41 COUNTRIES, WITH OVER 90% OF PARTICIPATION
FROM ABROAD* 28 COUNTRY &
PAVILIONS Top Exhibitors’ Countries/Regions of Origin • China • Vietnam • Australia • Japan • United States • Norway • Canada • India • Spain • Taiwan *Based on 2023 post event data
COMING
REGIONAL

Exhibitor Testimonial

Seafood Expo Asia is a great platform to network, share ideas and understand more about the seafood industry from across boundaries.”
– ALSON ANG, SEAFOOD INDUSTRIES ASSOCIATION SINGAPORE | SINGAPORE
Seafood Expo Asia | 2023 Post Event Report 12

According to 2023 Exhibitors:

94% considered the event important to their business 89% were satisfied with the event

Nearly 40% of exhibitors considered ROI as good or excellent.

86% were satisfied with the quality of visitors to their stands 65% considered coming back next year

The average value of expected sales was around USD 1.9million *Based

Seafood Expo Asia | 2023 Post Event Report 13
2023 post event data
on

Exhibitor Testimonial

We've been coming to Seafood Expo Asia since 2010… and we have been very excited to see it grow over the years and we believe that

it is still serving our interests very well, probably better than many of the other larger shows that we also attend.”
– GEOFF KRAUSE, PACIFIC SEA CUCUMBER HARVESTERS ASSOCIATION | CANADA
Seafood Expo Asia | 2023 Post Event Report 14

Event Highlights

Conference Sessions

Seafood Expo Asia featured a comprehensive conference program focused on pressing industry topics. Industry leaders and experts shared their insights on the latest market trends, challenges and opportunities, including:

AQUACULTURE ARTIFICIAL INTELLIGENCE (AI)

CONSUMER TRENDS FINANCE & FUNDING SUPPLY CHAIN

SUSTAINABILITY TECHNOLOGY TRACEABILITY

Culinary Demos

A series of onsite culinary demonstrations educated buyers on the perfect way to source, select and prepare seafood products, including Galician seafood and Hainan Tilapia.

Master Class & “Knowing Your Fish" Series

Special guest Chef Karlie Verkerk showcased Australian coral trout and provided invaluable seafood insights at Master Class. Buyers deepened their understanding of various seafood species, including the Mediterranean Blue Crab, Vannamei Shrimp, and Mauritanian Fish, through the sessions of the Knowing Your Fish Series.

Oyster Challenge NEW THIS YEAR

Oyster enthusiasts and skilled chefs competed in three intense rounds of challenges, concluding with Andy Ng De Yao & Jeco Lin of Chef de Maison as the winners.

Seafood Expo Asia | 2023 Post Event Report 15

Event Highlights

Product Showcase & Tasty Kitchen

The Product Showcase and Tasty Kitchen highlighted a wide range of worldwide seafood products ready for the Asian market. Buyers found sourcing inspiration in an engaging environment, alongside opportunities to sample them too.

Seafood Excellence Asia Awards NEW THIS YEAR

The Awards recognize the best new seafood products in the retail and HORECA (hotel/restaurant/catering) sectors represented at the Expo. Tassal Operations won the prestigious Best New Product award.

Seafood Party

A fun and effective networking event, where exhibitors, select high-volume buyers and invited guests had the opportunity to connect while enjoying wine and premium seafood hors d’oeuvres prepared by the finest culinary talents.

Snack & Chat NEW THIS YEAR

A relaxed setting offering more opportunities for buyers to meet with exhibitors where they could network and enjoy freshly baked seafood pies and drinks while mingling with others.

Seafood Expo Asia | 2023 Post Event Report 16

Business Matchmaking Program

The Program facilitated connections between exhibitors and Key Buyers/ high-volume Importers, fostering valuable business introductions.

Participating Key Buyers/ High-volume Importers:

• Aqua Star Pty Ltd | Australia

• Arctic Food Services, Inc. | United States

• Big C Supercenter Co.,Ltd | Thailand

• Central Food Retail | Thailand

• EB SERVICES COMPANY LIMITED | Vietnam

• E-MART | South Korea

• Garming Marine Products (Int') Co. Ltd | Hong Kong SAR

• ITM Alimentaire International | Thailand

• Japanese Consumers' Co-operative Union | Japan

• ParknShop (HK) Limited | Hong Kong SAR

• Piau Kee Marine Sdn Bhd | Malaysia

• SMSI/Sysco | Hong Kong SAR

• Surya Foods | United Kingdom

• Thammachart Seafood Retail Co., Ltd. | Thailand

• Yonghui Superstores Co., Ltd | China

• And many more!

Seafood Expo Asia | 2023 Post Event Report 17

According to 2023 Key Buyers:

93% considered the event important 79% planned on attending the Key Buyer Program in 2024 93% were satisfied with the event

*Based on 2023 post event data

– SMSI/SYSCO | HONG KONG SAR Buyer Testimonial

It (Business Matchmaking Program) offers me a private time and space to discuss business without being disturbed. We met a lot of high quality suppliers.”

Exhibitor Testimonial

The business matchmaking service has been a great addition to the show. A lot of our exhibitors have benefited and that's allowed them to have private discussions off of the pavilion, as well as grow the additional communications that they may or may not have planned previously.”

– LAURA DAVIES, GREAT AUSTRALIAN SEAFOOD | AUSTRALIA

Seafood Expo Asia | 2023 Post Event Report 18

SEAFOOD EXPO A World of Seafood

THE SEAFOOD MARKETPLACE FOR NORTH AMERICA

BOSTON, USA | 16-18 MARCH 2025

Seafood Expo North America

Seafood Processing North America

THE GLOBAL SEAFOOD MARKETPLACE

BARCELONA, SPAIN | 6-8 MAY 2025

Seafood Expo Global

Seafood Processing Global

THE SEAFOOD MARKETPLACE FOR ASIA

SINGAPORE | 4-6 SEPTEMBER 2024

Seafood Expo Asia

Contact info@seafoodexpo.com

Contact sales@seafoodexpo.com

THE ONLY OFFICIAL MEDIA FOR SEAFOOD EXPO EVENTS

SeafoodSource is the most trusted and largest digital knowledge resource for the seafood industry. News | Expo Coverage | Educational Resources

SeafoodSource.com

Produced by: A Member of:
where global seafood suppliers and buyers find the opportunities and resources to move business forward. » LEARN MORE AT SEAFOODEXPO.COM MEDIA N. AMERICA
Discover
seafoodexpo.com GLOBAL
ATTENDING A SEAFOOD EXPO EVENT
LEARN MORE ABOUT
EXHIBITING
A SEAFOOD
EVENT?
INTERESTED IN
AT
EXPO
The Seafood Marketplace for ASIA

For questions about exhibiting: Contact: Cass Ng sales-asia@seafoodexpo.com +1 207-842-5517 For general questions about the event and registration: info-asia@seafoodexpo.com

Produced by: A Member of: Supported by Held in Official Media PART OF A GLOBAL SEAFOOD PORTFOLIO seafoodexpo.com/asia SEE YOU NEXT YEAR
4-6 SEPTEMBER 2024 / SINGAPORE SANDS EXPO & CONVENTION CENTRE The Seafood Marketplace for ASIA #SEASIA24

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.